The Russell Brunson Show - Create Attraction, Connection & Overcome Insecurity - Part 3 of 3

Episode Date: January 16, 2019

On today's episode you will hear the 3rd and final part of Sean Stephenson's presentation from Funnel Hacking Live 2016. Here are some of the inspiring things you will here in this episode: Find out... what you need to do to get more people to "swim toward you" so you can help them. Find out the reason Sean became an entrepreneur in the first place, instead of giving up. And hear why Sean considers an accident involving a semi as the best thing that's ever happened to him. So listen here to hear the conclusion of Sean's amazing and inspiring presentation from Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/create-attraction-connection-overcome-insecurity-part-3-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. Hey everyone, it's Russell Brunson. Welcome back to the Market Secrets Podcast. This is episode three of three of the Shawn Stevenson presentation from Funnel Hacking Live. If you don't have your tickets yet, go to FunnelHackingLive.com. Thanks everybody. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets.
Starting point is 00:00:48 How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That was the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. So here's how you be a world law leader. You get excited about every single person that's swimming toward you. You get jazzed about that. Because then that jazzed energy becomes infectious.
Starting point is 00:01:24 And guess what happens? All those people that were flailing around in the water, they're like, well, they're swimming toward, well, maybe I need to swim toward. And they'll start swimming toward you the moment they see that you're not going to chase after people that
Starting point is 00:01:40 don't want help. The moment you show the human race that you are done helping victim-behavored individuals is the moment people come to you for support. I'm going to say something that's going to sound very negative. Hang in there with me. Some people in this lifetime are not going to get it. Some people are going to need to die to figure out what happened to their life. And I wish it didn't have to
Starting point is 00:02:15 be that way. And I fought that truth. And I fought it. And I fought it. No, I can save everybody. I'm Shawn Stevenson. And then finally I went, you know what? Some people just aren't going to get it in this lifetime. And then the people started showing up in droves. And I know more is coming. And I'm ready for them. Thank you. Because I know that I'm not alone.
Starting point is 00:02:59 I became an entrepreneur because I had no choice. When I went to apply for jobs, they blatantly discriminated against me. And I'm not saying that because, like, oh, I'm bitter. No, they said the words, sorry, we don't think we could hire a person in a wheelchair
Starting point is 00:03:17 because two years ago, we hired somebody in a wheelchair and it just didn't work out. And then I was like, oh, what? And then I was like, what? And then I went to the next application and somebody said, well, you know, Sean, we know this job you're totally qualified for, but we might need you to run out to Starbucks and get coffee
Starting point is 00:03:38 and we're just thinking that you might not be able to handle that. And time and time and time and time after time, I heard stupid statements like that. And then you might say, the lawyer in your brain might go, well, you can sue them. That's discrimination. Yeah, but do I want to screw a company
Starting point is 00:03:59 and then go work for that company? Like first day, hey guys, I got a class action lawsuit against you. How can I help you? I don't want that. I didn't want that. That's why I said, hmm,
Starting point is 00:04:17 maybe, maybe God, universe, call it what you want, makes you feel comfortable inside, the magical, invisible, chocolatey rainbow, I don't care. But whatever it is, it's not human. Maybe that energy said, uh-uh, nope. You're not supposed to have that.
Starting point is 00:04:42 Because if you have that, you won't do what you need to be doing on this planet. And I believe that humans are funny. I believe that humans are like children, like babies sometimes. We find this shiny object, and we're holding this shiny object, and we're like,
Starting point is 00:05:02 yay, this shiny object! And then something bigger than us comes along and rips it out of our hands. I liked it. Why didn't you take it? I want it. And that big shiny object was a knife. And you were pointing it right at your eye. And the parents said, no. No. I wanted to be with that crazy person who hurts people. I wanted it. I wanted it. I wanted to be in business with that.
Starting point is 00:05:45 I wanted to be in business with that. I wanted it. I wanted to have all those friends that used me until my money ran out. I want them back. Something bigger than you comes along and goes, nope. And you think how mean that energy is. How dare you take my son? How dare you take my spouse? How dare you take my business?
Starting point is 00:06:18 How dare you take this from me? You don't have the master plan now, do you? None of us do. We're still living in a mortal body. And so therefore, we don't have all the pieces. We don't know what we need to become. Do you realize everything that's ever been taken from you wasn't taken from you. It was exchanged. You look at me, it's so funny how you treat me. You think if you don't know a thing about Shawn Stevenson, oh, it's so sad, he's in a wheelchair, and that must be so difficult.
Starting point is 00:06:53 Do you realize what I can do that none of you can? This. What I'm doing right now is what I can do. And walking through the walls, and walking through the blocks, and walking through the pains, and through the blocks and walking through the pains and facing death over and over and over to tell the human race, wake up. That's what I can do.
Starting point is 00:07:14 Yeah! Yeah! I don't know what you can do. You don't know what you can do. Or maybe you do. But the way I look at this is, like, funnel hacking is awesome. But why don't we humanity hack? Why don't we play such a big game together
Starting point is 00:07:55 that it's not about individuals in a room learning how to expand their businesses and their conversion rates? I mean, I tease you because if that's what you're concerned with, you're missing the big picture of why you were born. There's something that only you can do for the human race
Starting point is 00:08:15 that I and no one else can do in the way that you do it. And I hear this a lot with entrepreneurs. They'll be like, but so many other people do what I'm doing. Well, then you're doing it wrong. You're doing it wrong because if you do what only you can do, you have no competition outside of you.
Starting point is 00:08:34 You only have one thing that you're competing with. And that is, write this down, my only competition is my doubt. That's the only competition you got. When you doubt yourself, you're getting lapped. Your dreams, your aspirations, your purposes, you are getting lapped by doubt.
Starting point is 00:09:00 Or, some days you're going to wake up, you're going to do the self-care, you're going to work on your mind, your body, your spirit, you're going to nourish yourself, you're going to keep your self-commitments, you're going to look in the mirror
Starting point is 00:09:13 and you're going to say, I love you. And if you don't feel it, you say, I love you. And if you don't feel it, you say, I love you. And you just keep coming like a tsunami to yourself.
Starting point is 00:09:23 It doesn't matter what's jiggling on your body, you just keep coming at it. Because your dreams, only you can make happen. No one's coming to save you. Not in this lifetime. Russell can help you. Other Russell can help you. Other mentors can help you. Other teachers,
Starting point is 00:09:48 friends, JVs, whatever, they can help you, but they ain't going to save you. No one's going to save your marriage but you. Nobody's going to save your body, save your children. None of this is going to be saved. You are going to look yourself in the mirror and you're going to
Starting point is 00:10:03 love yourself with relentlessness. And then and only then do you got a shot. And I want to help you get the best shot you can in this lifetime. Because I realize this isn't about me anymore.
Starting point is 00:10:17 I don't even care if you clap. I don't care if you laugh. I don't care if you want my picture with you. I don't care if you want my eye. I don't want any of that. Okay, I care if you want my picture with you. I don't care if you want my eye. I don't want any of that. Okay, I'll do it.
Starting point is 00:10:27 But you know what I really want? I really want just to get this out. I got to get it out. Because it's crawling inside of me. It's waking me up in the morning. It's keeping me awake. It's pounding inside me. Sean, share it, share it, share it.
Starting point is 00:10:46 And when you find that in you, when there's something in you that wakes you up and you get up at 5 a.m. and bam, you start working on your self-care. You start taking your healthy vitamin smoothie and then you're working out and you're taking your shower and you're listening to Les Brown, Tony Robbins, Russell Brunson. I don't care, right?
Starting point is 00:11:04 You're going to town listening to all that stuff and then you go into your day taking great care of yourself and somebody says you can't do that and you look at that person and you say, well thank you for sharing. And you don't get angry. And you don't shove them back. You don't get militant. Being militant toward people that are your haters and doubters, that's a stage of your evolution.
Starting point is 00:11:30 It's better than taking it. But it's not the end all. Because it will drain your resources. Time, money, and energy will be drained if you try to prove anything to anybody. I don't want you exhausted. I don't want you going broke. I don't want you exhausted. I don't want you going broke.
Starting point is 00:11:46 I don't want you going emotionally brain dead. And that's going to mean you can't keep living your life to prove anything to anyone. You only need to live your life to improve yourself. That's it. You improve yourself and others will take notice. Get in great shape. Work on your marriage. Work on your own psychology. Work on loving the human race. Work on forgiving yourself. Work on forgiving others. Work on connecting to whatever energetic you think is
Starting point is 00:12:22 out there. Work on you and you will start to create incredible results. And then people, you won't have to tell them, oh, join my program or come buy my book. They will come flocking to you because they will go, something's inside that human being, something I want, something inside this human being that I want. And it's invisible and it's magical and it's a flame and it's burning hot and I can feel it in the back row. And when they feel that heat from you, you won't have to ask them for anything. They will come begging you for it.
Starting point is 00:12:57 And you know what? You won't even care anymore. on January 29th I had taken my six five students I had taken my six, five students on a road trip because one of our other students was getting open heart surgery.
Starting point is 00:13:37 And I've been in a lot of hospitals. I've had more pain than I wouldn't ever want you to experience. And so I knew when you're sick, when you're in pain, when you're worried you're going to die, you don't remember
Starting point is 00:13:53 or give a shit about the cards that were sent. You don't care about the flowers. You don't care about the meals that were left on your doorstep. You care about the people that show up in the hospital room and hold your hand. That's who you care about. But do you know how few people are willing to get on airplanes or in cars and come to you? It's small.
Starting point is 00:14:30 And on January 29th, I had to make a choice. I had these students, and I said, look, I know you all flew here to learn from me today, but we need to pack into a car, and we need to drive to Long Beach, California, and we need to hug our comrade, and then we need to get back in the car, and we need to drive to Long Beach, California and we need to hug our comrade
Starting point is 00:14:45 and then we need to get back in the car and we need to drive home. Because all you have flights and lives back at home and we need to spend this day together to show our friend that we are there for him. And we headed out and I was woken up with that idea at four in the morning, and it didn't make sense because intuition doesn't use the facts. Not like fear does. And we drove all the way from Scottsdale, Arizona to Long Beach, California, and we gave him that hug.
Starting point is 00:15:22 You should have seen his face. He didn't believe us. He didn't believe us. He didn't believe that somebody would take, you know, like a 12 to 14-hour round trip just to give a human being a hug. And he said, who does that? And I said, Shawn Stevenson does. Because I've been scared. I've smelled the cologne of the Green Ripper.
Starting point is 00:15:45 I know when it comes down to the end of it, you only worry about the love you left on the table. And on our drive home, I did something that I'm not advocating any of you do. It didn't make sense. I took off my seatbelt and I turned around to talk to the people behind me and I was sitting on someone's lap
Starting point is 00:16:14 because we didn't have enough seats but just something inside of me said just take off your seatbelt, turn around you'll be okay now all the while I felt irresponsible Take off your seatbelt, turn around, you'll be okay. Now all the while I felt irresponsible because we were on the highway going 75 miles an hour. And as I turned around to talk to one of my students,
Starting point is 00:16:37 I noticed they all went pure white. And I can't see anything behind me. And then I hear it. I heard what I thought was just a trash can hitting our hood. And then I watched full-grown adults get thrown around in a car like beanie babies. And last thing I knew, I was into my friend that was holding me's body,
Starting point is 00:17:11 face forward, crushing my nose into her sternum. And I realized we were in a car accident going 75 miles an hour. All right, funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer, LinkedIn ads. LinkedIn isn't just another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VPs, C-suite powerhouses, 130 million of them all in one place.
Starting point is 00:17:52 And LinkedIn gives you the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms. Yeah, you heard me right. Five times more return on every ad dollar. And that's because LinkedIn's professional environment
Starting point is 00:18:11 is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today. And to get started, LinkedIn is offering you $100 credit for your next campaign. Go to linkedin.com slash
Starting point is 00:18:29 clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before rocket money came along. Literally a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy, okay? Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your
Starting point is 00:19:04 spending and helps lower your bill so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need, and the best part is they even monitor unusual spending activity, and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact,
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Starting point is 00:20:08 And you know what ran through my head? What ran through my head was this was my idea. I'm killing all my students because I listened to something that didn't make any sense. And I got angry. Have you ever followed that intuition, that feeling, and it didn't make any sense. And I got angry. Have you ever followed that intuition, that feeling, and it didn't make sense? And in the beginning you were like, no good deed goes unpunished. This is stupid. And you get angry that you made that decision. That raced through me. And then, then I dropped that quick. And I went into discussion mode
Starting point is 00:20:42 with the magic chocolatey rainbow called God. And I said, God, this was my idea. Keep them safe. Take me. I've lived a very good life. I've lived a lot longer than people thought. But do not take them. And like that, it was over, and everybody was a mess, and I turned around, and I saw
Starting point is 00:21:14 that we had smashed into the back of an 18-wheeler, and our car was destroyed. And the momentum from that crash carried us into the shoulder while all the other trucks whipped by and the truck we ran into never stopped. And it was the best thing that ever happened to me. Because in that moment I realized I'm not done. I'm just getting started. I don't want you to have to hit a semi-truck to realize that. Although, when we finally got to the side of the road,
Starting point is 00:21:55 I knew I needed to make the audience in my car laugh, so I said, hey guys, we need to release this trauma. Are you ready to laugh? Yeah, to laugh yeah yeah yeah I said all your speaker fees just doubled and then I said hey guys I put the semi in seminar wait for it the last one's the best And then I said, hey guys, I put the semi in seminar. Wait for it, the last one's the best.
Starting point is 00:22:35 And I said, some people get their audience to walk on coals. I smash them into trucks. Write down on this piece of paper that you got in front of you, why were you born? And then the next question is, what are you going to do with the time you got left? Ladies and gentlemen, thank you for your time. I love you. Have a wonderful conference.

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