The Russell Brunson Show - Creating Lasting Change...

Episode Date: March 16, 2022

How to inspire the people you love to change without forcing them to do it. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson shares insights from his recent experiences and epiphanies, focusing on the importance of values in shaping our lives and relationships, particularly in parenting. He recounts an exercise he conducted at a mastermind event, where participants identified their core values and grouped them into themes. Brunson highlights the significance of inspiring others to embrace certain values rather than imposing them forcefully, drawing from personal experiences with his children. He emphasizes the power of leading by example and creating experiences that foster the adoption of desired values. Brunson concludes with a call to action for listeners to reflect on their own values and consider how they can inspire others to embrace them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson.

Welcome back to Marketing Secrets Podcast. Today, I'm streaming to you from the Napoleon Hill Room. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable?

That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey, what's up everyone? So yeah, I think I told you guys in the last episode or so how I basically bought like two or three thousand books all in personal development and we had to move them to this separate office while we're building our future library. And what's cool about this is now they're in this little office with no windows or anything, and all the books are here, they're out. And I'm deciding to start coming here every morning for the first two or three hours a day and working inside of here, which is cool because it's giving me a chance to sit down and write the book. But also inside of that is to be able to, like,

because I'm writing the book, I have all the greatest personal books of all time sitting here. I can go look at it, I can read it. I can flip through little magazines. I can get inspiration from Napoleon Hill himself and a bunch of other cool things. So I'm really, really enjoying this. I'm kind of geeking out. And also I would do a podcast from here. I hope you don't mind. Because there's so many things I'm thinking about and talking about in my head that are

going crazy. But I had one this weekend that was huge that I want to share with you guys. And so this is interesting because I wish you had context. I wish all of you guys were in Mexico with us at the Two Comma Club X Inner Circle slash Category King Mastermind Meetup because we had such a good time. But I had a chance to do this one presentation, which will become chapter one of the book, by the way. So when you get the book someday, you have a chance to go through this exercise.

I'm not going to walk you through the whole thing, but, um, it's been interesting because as I've been, as I've been creating this whole thing with success and like, how do you, how do you achieve what you want to? It's, it's, it's fascinating to me because there's all these things, right? There's always like levers we can pull on and we can do, and we can tweak. And, um, but we start looking at it. There's like, and I, so I says me jumping around, I did a really interesting call with Tom Bilyeu and he he took me down this path. And I talked to this guy named Tal Tesfany, who's the owner of the Ayn Rand Foundation,

the CEO of the Ayn Rand Foundation, and all these other people. And I just keep, like, all these pieces are starting to connect for me. And it's just, like, so fascinating, so exciting. But anyway, sorry, I tell you this, because one of the big things, like, you know, we talk about beliefs and rules

and values and identity and there's all these different pieces that are around there, but I never knew how to like glue them all together. What was first and what was second and the chicken and the egg and all these kinds of things, right? But one of my big realizations that I figured out before the Mastermind event in Boise or in Mexico was that it all starts with our values. And, but I, for a long time, I was like, Hey, what does that mean? Like, what are values? Like, I don't even like things that are valuable, things that I value. And it wasn't until I talked to, uh, Tal and he's the, the CEO of the Ayn Rand foundation. Ayn Rand's the one who wrote, um, uh, Atlas Shrugged and, you know and Fountainhead and all those amazing books. But anyway, so I talked to him and he told me about this exercise he does with people because Ayn Rand's big on

values. That's like the leading thing she talks about. And I was like, how do you explain it? How do you understand it? And so he said, what I do is like, if you understand values, values are something that aren't like a conscious thing, right? Something subconsciously is happening that makes your brain, he called the black box inside your brain happy, right? And he's like, most people don't know what that is. We just are walking our life, bumping into things, hoping that we'll be successful and be happy.

And he said that Ayn Rand said that if we were to, I think he said like, if we spent 5% of our life looking introspectively at ourselves in our own mind that we'd be a society or a nation of giants or something crazy like that and so his whole thing's like better look inside like what is the things that actually make you happy and so he invented this exercise that we did with our group he said you create a value galaxy so everybody I at the event I had I gave him a big little thing of sticky notes I said okay what are the things you value these things that make you happy? So it could be anything from reading a book or eating sushi or going on a date or making out or winning a wrestling match. What

are all the things that bring you happiness? I've seen my kids. And so I would give them 15 minutes straight. I have as many values as they can think. Anything that makes them happy, just to write those things down. And everyone wrote me sticky notes notes we stick them on the little board and you know within 15-20 minutes we had everyone had you know 100 different values so these are all the things you value I said how many guys when you were doing that you had these new ahas like I didn't really I forgot about that I forgot about this the things I valued I totally forgot about them I'm not doing them I'm not spending time in them I think everyone including me had that kind of that epiphany of like oh my gosh like all these things I actually value that I'm not focusing on, right?

And then the next thing is he said, okay, Tal said, this is your value galaxy. And he said, from here, you got to figure out what are the value themes? Like all these sticky notes, they're probably grouped together in themes, right? Like all these 10 or 15 are all kind of like related to my family or related to my mission or related to whatever those things are, right? So he said, let's take this value galaxy and build it and like move the sticky notes around to value themes. So we're creating value themes and we're done. Everyone had five or six value themes. And these value themes were really cool because they were very much like, here's the, you know,

I value my family. I value religion. I value personal development, like whatever your things are, right? And it's interesting because like like, the values are what drive us, right? Like, that's the things that actually make us happy. Like, it's not the goal that makes us happy. It's the value. It's, like, the pursuit and the achievement of the value. And then from there, we did a bunch of other cool exercises I'm not going to talk about on this podcast, but some of the cool things that were in Mexico.

And then from there, we, we like looked at the five or six value themes that people had. And from the value themes, they picked one value theme that was most important to them right now in their life. Like maybe it's business or maybe it's family, maybe it's sports or whatever, like picking that one value theme and then setting your, your goal around that one thing. And it was, anyway, it was so cool. But the big epiphany I had that was fascinating to me is, you know, I'm always trying to figure out like, how do I, how do my kids be amazing people? And how do I, how do I get them to, you know, to, I don't know, to, I don't want to say that it sounds, how do I get my kids to do what I want them to do? That's not what I'm saying. But

like, you know what I mean? Like there's things that I believe that I value that I want my kids to value as well. Right? Like my, my faith, my work ethic, these things I value, I want my kids to value too. And it's interesting because most of us, including me, for a long time, until yesterday, but we try to force our kids to value what we value. But we don't know we're doing that. So instead what we do is we set these rules and these guidelines and we force them to do this and we demand them to do this and we try to get. So instead what we do is we set these rules and these guidelines. We force them to do this. And we like demand them to do this. And we're trying to get them to do what we want them to do.

Because we value it and it's important to us. So we want it to be important to them too. So we're trying to force them. And what's interesting is that like forcing people to have the same value as you, literally, in most cases, repels them and makes them not want to have that value. But instead, it's like, how do I inspire them to want to have that value? For my kids, for example, when I'm like, you have to go to church, you have to read the scriptures, you have to blah, blah, blah, because I want them to value that, that's going to push them way fast.

Instead, how do I create it so they actually value it? How do I create experiences and something so cool that they're like, oh my gosh, I value this too. And you don't do it by demanding or forcing or setting up rules that keep them doing it. Instead you do it by inspiration. Like how do I, how do I show them how this is actually valuable in my life? How can I show it was valuable in their life? And if I can, if I can get them to, to experience it or to see it or whatever, then they'll value it. And after they value it, it's, it's everything else take care of itself, right? Now they value it. They're going to, they're going to do the things they need to have that in their life. But if I'm not careful, like me or you or any of us are going to pull them off the tracks by trying to force these values on people or force your values on people.

Instead, it's like I need to create an environment where they see why it's valuable. And then all of a sudden it becomes valuable to them. That becomes a value to them. Does that make sense? I don't know if that makes sense to you guys, but I'm freaking out. I'm having this epiphany of like, oh my gosh, I've been doing parenting wrong. I've been doing all these things wrong my whole life. Because now it's like, oh, this is the key.

It's helping them to value it. Not to force them to do it or to set up rules or whatever. It's getting them to value it. And when you ask that question, it gives you a whole different answer, right? Now it's like, well, I need to show them the value of praying. Like, let me show them the miracles that happened in my life and their, like, miracles happened in their life and let me help them to understand it so they can see it. And then they're going to start valuing it, right? Let me show you the, then show them the value of church. Like, church can be so boring most of the time. Like, how do I make it, like, valuable? Let me show them,

if I can show them the value that I get out of it, and then they'll be more likely to value it, right? And you create experiences that they do value it, you know? And so anyway, that was my big epiphany. It was just like, okay, and it becomes, at least in my head, this is way more fun of a game. This is a more fun way, this is a more fun game of how to create those kind of things. And so it was really cool. I had a mini experience yesterday that was kind of interesting. By default, this is kind of something I think broken inside my head maybe. A lot of you guys know I was a wrestler.

I'm a good athlete and things like that. But it was interesting because I wasn't like, I have friends who were just always active. They're running, they're doing stuff. And that wasn't me. In fact, when I was wrestling, I would try not to move the entire day. I would just like store up all my energy. And then wrestling practice, I go crazy for two or three hours. I go crazy in the

weight room. And then I would like not move again. I'd sit home and just watch TV or not move. And my life nowadays is similar. Like, um, I don't do a lot unless I'm going to go do something. And if I do, I go hardcore. Right. So that's like, I don't just like, I know if I'm going to, if I'm going to work out, like I have to shower afterwards cause I'm going to be a mess. Right. And so I, I step back and you know, like, I don't just, I don't, I wouldn't jog from my office to my house. I would never do that. Um, like if I'm gonna do that, I'm gonna drive home and I get my change clothes. I'm gonna go super hardcore for an hour and then to be done. And so a lot of times, unfortunately for my kids, I fall in this rut of like, you know, we're after church, whatever, we're at home and we're like, okay, what are we going to

do? And it's just like, I don't know. And I'm like, well, my brain, I just want to like not do anything. And so like we default to that. And, um, but I do value exercise. I do value doing things, but in my head, that's not my, my default. Right. And so yesterday, uh, one of the, one of our kids' friends came over.

And she's a super cool girl, really. I enjoy having her over. And you can tell her and her family, they value outside activities. And so they're there, and they're like, hey. My son's with her. And like, hey, do you want to go outside and play bubble soccer? We can play these things. And my first default's like, no, I don't want to.

So I literally kind of like, I didn't say no, but I was just like, oh, maybe. And I kind of snuck away and laid down for a little bit because I was tired, right? And then I had this epiphany. I'm like, if I want my kids to value outdoors and exercise and activities, I need to value it. If they don't see me valuing it, then they're not going to either. And I was like, okay. So I got up, got dressed, and I was like, all right. And it was crazy.

They'd already gone outside. And so I ran out there with them. And I got the other kids out there. And was like, all right. And it was crazy. They'd already gone outside. So I ran out there with them. I got the other kids out there, and we ended up playing for like three or four hours. We had so much fun exercising and running and playing games. And when it was done, in my head, I was just like, oh my gosh, they saw that I value this, and they had a good time, so they're going to value it. And then they're more likely to go and do these kind of things more in the future and with their kids and things like that.

And I'm like, that's how we create change. Anyway, so there's your exercise for all of you guys. Go sit down, figure out your value galaxy, building the value themes and look at the values that you want your kids to have, or you want your employees to have, and then maybe they don't have right now and then not force them into it. But how do you inspire them to, to create that as a value that'll be exciting and change their life as well. So there you go. Hope that helps. Hope it gets you excited. Got me excited.

I'm still like just freaking out because I'm so excited by it. So I appreciate you all for listening and I will talk to you guys all again soon. Bye everybody. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan, Kenny, and I would love to give you the most incredible free gift ever designed to help you make maximum money in

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