The Russell Brunson Show - Do It Yourself, Done With You, Done For You

Episode Date: January 22, 2020

The three step framework to move people through your upsells, as well as your value ladder. On this episode Russell gives a brief description of how the value ladder works in very simple terms. Here are some of the awesome things to listen for on this episode: Hear about the three tiers that are in the value ladder in simple terms. And Hear how Peng Joon uses in his three tiers. So listen here to hear this awesome, simple explanation of the value ladder. Transcript - https://marketingsecrets.com/blog/278-do-it-yourself-done-with-you-done-for-you Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.unson. Welcome back to the Marketing Secrets Podcast. I hope you have an amazing day today. We are about seven days, seven hours, 49 minutes and 53 seconds away from Funnel Hacking Live going live, which is crazy. It's hectic and chaotic over here, but I wanted to spend a few minutes pausing everything to jump onto this podcast and share some thoughts with you. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So it is chaos here. We are moving a billion miles an hour um we always joke about how like we get done uh in a day when most companies get done in a year so we always call them funnel years like oh yeah it was a good funnel year today because each day was that way and now it's more like funnel decades like i think we get more done in a day especially as we come to crunch time of an event than most people get done in entire decades we just got done in a funnel decade

and it's only like three o'clock so we we're going to keep on going and get a couple more funnel decades knocked out. Oh man, it's crazy. But, um, in the middle of this, I'm working on 10 different slide presentations. Um, we're recording voiceovers for videos, which are on Funnel Hacking Live. Um, we're recording videos for the coaching program rolling out Funnel Hacking Live. Like, um, plus, uh, my kid's been sick. My assistant's been sick. People are puking. We're planning flights for other trips. Like, oh my gosh, my kids have been sick. My assistant's been sick. People are puking. We're planning flights for other trips. Like, oh my gosh, I wish I could, no one would believe me if I told them, but it's, it's insane.

Um, regardless of having a fun time. And, um, just one thing I wanted to share with you is I've been doing my slides, working my notes. One thing that was like, it was so simple, but just kind of popped out. I think it's going to help a lot of people. Um, and this is, we come back to the value ladder. We talk about a lot of times, like you is, we come back to the value ladder. We talk about it a lot of times. You have someone you grab and you take them through this value ladder

where each step in your value ladder, you provide more value to the customer. And in exchange, hopefully they pay more money at each tier in the value ladder. And I've seen a lot of companies and people get confused. Like, you know, as you're moving up a value ladder, like what happens? Like where do we go?

What do I put in the first tier and second tier and third tier? And it was funny. I actually went on two comic club crews and I was showing behind the scenes of one of Payne June's funnels. And I showed how on the landing page of the funnel, he gives away a free shipping book. And the book teaches you what to do, like how to do something on your own. If I have my notes here, do it by yourself, right? So you read the book and you go do it by yourself. Then after you buy the book, then his upsell is a home study program where he

does it with you. He teaches you how to do the thing with him. You watch the course and then you're on your own. You're kind of doing it with him, right? And then the second upsell was the done for you option where it was done for you. He's going to give you all the templates and the things that he talked about in the training. And it was really cool just watching just from the front end product, upsell one to upsell two, he shifted from show them, basically do it yourself, to do it with you, to do it for you. And as I saw that, we were talking on the cruise about this funnel,

I was showing it off and I heard him say something. He said, look, if you look at all my value ladders, all my funnels, it's always a progression from I heard him say something. He said, look, if you look at all my value ladders, all my funnels, it's always a progression from I'm gonna do it for you, or excuse me, I'm gonna do it, you do it yourself, right? I give you information, you do it yourself. Some kind of training program, we do it with you

or some kind of higher end program, we do it for you. And it was interesting as I started looking back at my funnels, I see that pattern just like in between the front the front end upsell upsell you see that pattern but also from funnel one to funnel two up the value ladder you see it as well so that that um that thing that that pattern just kind of just kind of follows itself so again the the front end the front thing is like i'm gonna show you how to do this thing right so you take it and you're you can do it on your own do it yourself okay so it starts to do yourself then

you provide more value send them with a value hey you do yourself or if you want i can do it with you we can do this you know in collaboration to a membership site or coaching program or something right done with you or it's like we'll just do it for you we'll build the whole thing out for you done for you okay so do yourself done with you done for you that's the pattern you move people through through front end upsell downsell um funnel one funnel two two, funnel three. That pattern can follow as you're sending people, as you're moving them through your value ladder, either through the pages in the funnel or up the value ladder from funnel one, funnel two to funnel three.

Forever, it was always like, I sold a book that told you how to do it on your own. Then we upsold ClickFunnels, which is how we do it with you. Log in software, you can do it. Then we sold high-end coaching programs and things like that where we built it, where we did it for you. And so it's kind of a fascinating pattern that you see over and over and over again. So anyway, that's just a really quick tip I wanted to share with you guys today

because I know a lot of people struggle. I'm like, where does the value ladder go? What do we do? How does one weave to the other and vice versa? And I hope that that kind of gives you guys some hints and some ideas. With that said, I gotta get back. I gotta eat my lunch really quick

and then I gotta go film about an hour worth of videos and then get back on my slides. So it's a crazy day. I just wanted to jump in real quick and share that with you guys. I thought it was really powerful. And I think for some of you guys, it's going to be the piece, the key that breaks, um, this safe open for you. So hope you love it.

Hope that marketing secret was a good one. I appreciate you all. Thanks for listening. And we'll talk to you soon. Bye everybody. Hey everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out

inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your

next funnel. No matter where you are in your business, this challenge is going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to onefunnelaway.com. That's onefunnelaway.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. Onefunnelaway.com.