The Russell Brunson Show - Drifter vs. the Driven: Breaking the Patterns That Hold You Back - Part 1 | #Success - Ep. 104

Episode Date: January 12, 2026

Most people don’t fail because they lack talent, opportunity, or intelligence. They fail because they drift. In this special midnight mastermind session recorded live at Mastermind in Paradise, I share a concept I’ve been wrestling with for years: the difference between drifters and the driven. This isn’t a motivational talk. It’s a deep psychological breakdown of why so many capable people stall out—and how a subtle habit of drifting quietly takes control of nearly every area of life. This is Part one of a two-part series, and it’s where I trace this idea back to Napoleon Hill’s Outwitting the Devil. I break down the forces of fear, faith, and hypnotic rhythm, and how they shape your decisions long before you’re even aware of them. If you’ve ever felt busy but not progressing, committed but stuck, this episode will help you see exactly where your momentum breaks—and how to start taking it back. Key Highlights: ◼️What “drifting” really means and why Napoleon Hill believed it controlled 98% of people ◼️How fear works at the subconscious level to sabotage decisions before you consciously make them ◼️The difference between faith-driven action and fear-based hesitation ◼️Why habits—not circumstances—determine whether someone becomes driven or disappears ◼️How hypnotic rhythm locks people into patterns of failure or success ◼️The ten drifter identities and how to recognize the one you default to under pressure This episode lays the foundation for understanding why willpower alone never creates lasting change. I show how drifting is learned, reinforced, and normalized—and how driven individuals interrupt those patterns to reclaim control of their future. Part one is about awareness, identity, and breaking free from unconscious momentum. In Part two, I’ll go deeper into how to reprogram those patterns, replace fear with faith, and deliberately build the rhythms that create real, sustained progress. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. What's up, everybody? This is Russell. Welcome back to the show. Hope you guys are having a great day today and excited to share something really cool with you.

It's not very often that I have a chance to, you know, share stuff that only happens in very private. settings and in different events and things that are special. Last summer, we did an event for my inner circle and the two CCX members called Mastermind in Paradise. We were in Mexico and I decided to do a really fun late night midnight mastermind session. And it was, you know, I've always liked doing these events. It's just kind of fun to get up late and hang out and share some cool things. And this time I talked about this concept of someone who is a drifter versus somebody who's driven. And, you know, I'm working on this book. I'm working on for a first. forever about these concepts. But this was kind of a chance for me to sit down and to reteach

this from the top down and share some of these ideas. And since then I've taken it, I've worked on a lot of stuff from keep tweaking and changing. It's getting better and better, getting more and more simple. But I want to share some with you because, yeah, I think it'll benefit a lot of you guys, especially those of you who are struggling. And, you know, maybe you were driven in one area of your life, one time of your life and you've been struggling or maybe, you know, you're driven, and you're trying to figure out the next level and next step. I hope these ideas and these principles will help you on your journey. So I'm going to break this episode into two because it's a little bit long. I think I'm going for two hours. So we're going to break two episodes.

This is the very first one. I hope you enjoy it. And the title, I believe, if I still remember correctly, was the Drifters versus the Driven. This is the Russell Brunson show. My presentation today is called Drifters versus the Driven. And I'm really excited for so many reasons. I actually signed a contract with Hayhouse, my publisher, like four and a half years ago to write this book. And we're four and a half years later, and here we are. And again, it's not for lack of trying.

I think I've written probably five or six hundred pages, whole work of stuff, but keeps changing and shifting and just hasn't landed. And literally last seven days, all these pieces started coming together in a really interesting, really cool way. I almost wasn't planning on doing the session. And then things started showing up. And I was like, okay, we're going to do this. Whether I'm ready or not, here we go. And so we started putting everything together. And it's just been really, really cool. In a minute, I'm going to show you guys some videos. Like literally yesterday, me and the kids, everything we went down

to, in Colette, we went down to Xcray, to the Sonotes, the Underground River, we're floating. And one day, I was like, if there's going to be parts of Outwinn the Devil, I want to share with people something. I'm going to print it out and then I'm going to read it to everybody. And I was like, that's kind of cool, but then also, no one's going to hear me sit there to read again, right? So I'm like, I'm like, I'm going to read again. And so I was like, oh, what if I go and hit the audiobook? And I chop out the sections where Napoleon Hill and the devil are fighting,

and we can listen to it and you can hear it from his own words. I was like, that'd be really cool. So that was the plan. So we went and we ripped those parts of the audiobook out. And then I was like, oh, I'd chat cheap. He designed a really cool image of Napoleon Hill and the devil. So I designed that and chat TV, or yeah, chatchip made it. It was really cool.

And then Daniel, who is somewhere in our team back here, He took the image. He's like, I can make a better image. He made him even better image. And they were sitting there working slides. And then they'll look over. He's like, check this out. And he made the image who was like moving.

Napoleon the devil would movie. I was like, what? And then Ben Moose, like, wait, send me that video or send me that image. So he sends it over. And they literally last 20 hours animated the entire thing. We've used to see Napoleon Hill and the devil actually. I don't know how they did AI. It is insane.

This is the first cut, though. I'm sure before we, you know, pitch it to Hollywood. They'll come out more iterations. But he turned out really insanely good. So my idea of, like, I'm going to print it out and read it. When from that, too, we made a little movie for you guys, and it's insane. So we're going to show that tonight. It's going to be, anyway, it's going to be fun.

This is a new workshop. When we're actually working on to ask you questions, you're going to write things. We're going to have, hopefully that's some breakthroughs and ha-haz. It's going to be really cool. But before I jump into it, I want to talk about this one question, which is interesting. Why am I writing this book? And this is something I almost have forgotten about actually, tell tonight, Eileen asked me. She's like, do you remember, was it three years ago, two or three years ago,

here in Kenya. I was talking about this book two or three years ago. And she's like, but why, like, why are you actually writing this book? Like, why do you care so much? You should bring so much time and energy effort into the same. Why are you writing this book? And I kind of forgotten, like, I forgot this conversation, but I remembered the answer. I was like, the reason why I want to write this book is because I believe so much in human potential and what a human being can do. And most people don't do it in their lifetime. I think the reason why is that I've been doing this whole, this role that I do right out, the way everyone I call. for the last 20 plus years.

And I've seen people come into our world and those who become drifters and disappear, I've never seen again. I've seen people come in this world who double down, who become driven and they change not only their own life, not only their life of their families, they change life of tens,

some thousands, thousands, and there's millions of people. That's one human being. And so for me, it's like when I see people, I am fully aware of that you were capable of. Like, I know that if you will just apply yourself, how many people's lives you can change, right? And so for me, it's like, I have such belief

more so than probably most of you guys in your own divine potential. I remember Stacey Martino, one time told me, she's like, she's like, when I first met you, you believed in me and my message more than I believed in it, right? I think a lot of people told me that in the past. Like, I just, I can see, I understand people. I understand like, the thing that you've been given from God is not just like some random thing, but it's a natural calling. And so for me, it's like, most people squander away the divine potential. And that is like those painful thing for me. For me, my

kids, like, I see anybody who's like, oh, like, if you understood what you're capable of, and so that's what might as book, because I want people who are capable to actually have a tool to be able to get free and they can do something with that, with those God-given gifts and talents. So that was the reason why I'm so excited. Why I keep doing this four years later, I just call up, Hey, House, and give them the dance back because the dance wasn't that much. I was like, you can have it back. This book's been real painful to write. But that's why. And so tonight, my plan is a couple of things. Number one, I want to get you guys excited about your future, about your plans, but what you're capable of, what you can do when you shift from being

from drifting to become driven in all areas of your life. And number two, I want to give has hope. Hope that these things you're dreaming about and thinking about these desires you have, that there's actually a way to complete those at a level that you never believe is possible. So that's my goal for the next one to 12 hours. Who knows? Cab. So it's going to be a lot of fun. All right. So title again is Drifters versus the Driven. I want to start the story back actually a couple years ago. Some of you guys know the story, I started collecting old books and old Napoleon Hill books. And I had a chance. There was a guy who had this old pre-first edition and a lot of success.

And I message him. I was trying to negotiate a deal to buy this from him. It turned out he had been collecting Napoleon Hill materials for 20 years. He had a whole huge collection. And eventually ended up going out and just buying and acquiring his entire collection. We flew out there in a plane. We grabbed all the stuff. It was like in a private plane because it was 20 years of collection.

Got it. Put it back in the private plane. Flew back to Boise. Took it out of the office, laid it out. And it was like all over. It's like section like this. And there's all over the tables, all these books and manuscripts and everything. And what I would do is the dream.

And I would sneak out. And I sneak out. And I sneak in the room. I would start reading such. It was like the most magical, that most magical feeling. I was reading Napoleon Hill books and magazines and things that people never seen before from him

and other authors, other writers and it was so fun. And one of the things I had bought in, there was like a 250, 300 page manuscript from a book that he had written that he had never actually launched. And the book was called Hand of Destiny, which, by the way, is like the coolest name ever

because the Polony Hill is so good, many things. So I see the Hand of Destiny. It's this huge manuscript. I'm like, this is so cool for somebody I want to read this, but I also like, I spent a lot of, I think, If anyone got the copy, we re-published for Seagris and Success, I talked about a story.

He used to charge people $10,000 a day to come to his house and to read the manuscripts. When he sold it to me, he told me he sold me for $10,000 per page. And so that was kind of the initial going. And we ended up going back and forth. I got it for less than that. But still, it was multiple six figures from him to buy this manuscript. And so it was one of those things like it was in a safe. I didn't just have it all the time.

And then one day my family, I wanted a vacation. It was Christmas time. And we were saying to Airbnb in McCall, Idaho. And I was like, I'm going to bring something to read. And so I grabbed a section of these papers. They were in plastic protecting. And I brought him with me. And that night, at the kids that fall asleep and Cleve went down to bed,

I was sitting by the fire, I started reading these manuscripts. And it was the cool thing that he had written on his typewriter that nobody else had read before. This is what the manuscripts kind of look like right here, the ones that I took. And if you look at it, it's cool because you can see his notes, his handwriting. You can see where he would cut and paste a headline or chapter title and change it. And so I was reading through it. I got to this chapter right here.

Okay, so chapter six, the strange, the six or seven, six, yeah, chapter six, the strange interview with Thomas Edison after he had passed on. I was like, that sounds weird and awesome. I'm going to read it. And so I'm reading this. And if you know how to point, if you learn about how he wrote, he would do a lot of interesting things. Like, you think about in, in, in, thinking of growing, she talks about how he wanted a mastermind group, he couldn't afford one. So he would just think about these amazing people, like, they had passed on and think about them and, like, put him in a room where they called this invisible counsel. He'd ask these guys questions and like, what would they say?

And like, he was trying to like just to get ideas from these people he respected and you loved, right? And so when he would write sometimes, he would do the same thing where he'd put a paper in the typewriter and then he would type a question to somebody. And then whenever it came to stream conscious, he'd just type as fast he couldn't answer it. And ask a question and type and answer it. Okay, believe this is the same way he row out winning the devil, by the way. He asked a question and then he would just like, I don't know, channel, whatever,

whatever, he'd write it. And so this was happening, this interview with Tom says. And he would ask Tom says the question and think out Tom says and whatever he came to mind, he'd type it out. They ask a question, and we type it out. And so it's really fascinating to hear just this conversation he's having with himself as he's putting himself in the mindset of Thomas Edison. And one of the things that was in the chapter that was so fascinating,

he starts talking about a guy named Albert Hubbard. Now, those who know Albert Hubbard, he was an old publisher way back about Napoleon Hills time. And his wife, they ran a community called the Roy Crofters, which is like an Amish community. They had a bunch of printing presses. They were like the printing press of this era. They would print everybody's books and ship them out. In fact, when you guys come to QuickFellons HQ, I have an actual printing press from the Roy Crofters.

And on a pre-in press in the office, the first edition, Wizard of Oz was actually printed on that printing press, which is kind of a fun story. So for Albert Hubbard was a cool guy. He has his whole publishing dynasty, publishing all these books for all these different people, published Napoleon Hill books, other people's books. Then his wife went on a boat trip, and the boat sunk, and they died. And so anyway, so he's writing this, and this is what this conversation she's having with Thomas says to his past along. that he says. He said, Hubbard wants you to continue writing where he left off. As his untimely departure stopped work he was doing on his most recent important document, which was destroyed when we went down to in the Lusanza. He will pass over to you the contents of this document and will direct you in

completing it. He wants, he wants Bert, that's his son. That's a, uh, Hubbard's son. He wants Bert to help you to take over, uh, take it to the world. Hubbard will give you his own instructions the next time, next time you open your mind up to him. And I remember reading that, I got chills. I was like, I don't know what that is, but that's crazy. And then in later on the page, there's a little a little asterisk and it says that Bert's son showed up a week later and delivered the letter with like the contents where he was just to pick up on. Weird, weird thing, right? So I don't know what that means or anything. All I know is I'm ever getting chills. And I was like, that's crazy. And for me, it's been weird. As I've had all these books

and manuscripts of them buying them and reading them, part of me feels like there's some part where I'm doing this is tied to something like this where it's like, and I don't know, maybe it's not true about I'm like, I hope that when I die someday, I'm able to inspire other people to keep taking what I was like excited by and move it on. If that's not true, that's fine. But if it is true, that's pretty cool. And I was like, what if I could pull a hill? Like, why am I still geeking out and buy his old books and manuscripts in the sky? I have no idea. I was just exciting. I was like, I wonder if there's like a reason why I'm, like, I keep reading these things and I try to republish them and talk about it and tell stories

about it. Maybe I'm supposed to pass on something that, um, that he started and you ever had a chance to finish. Um, and then fast forward, um, obviously one of my favorite books of all time is called out William the Devil. How many guys have read this? Um, uh, two years ago, three years ago at Funnel Hacking Live, uh, Don Green, um, the, we would donate some money at the foundation and in exchange, but later on after he donated some money, we built this good relationship. He came to Funnel Hockey Live and he gave me two things. Number one is the Pullen Hill's type ride that you can see there. And number two is the actual manuscript outweighing the devil. And hands it to me. He's like, here you go. I'm like,

what? Are you insane? You don't I could sell this for? He just gave it to me. So I got to outweigh the devil manuscript and is, it's actually Napoleon Hill's wise version. It has her signature in front of it, all her edits, you know flipping, do you see her editing stuff and changing things? And if you know anything about this story, right? So Napoleon Hill wrote thinking grow rich, which is all about like, what are the steps you need to be successful in life? Like, here's all the laws of success, right? And then a year later, he wrote outwitting the devil. And he wrote this book, if he has known the story, he wrote the book, and then he got it done and he never published it. And throughout his whole life, he never sat there in a drawer in his desk and he never published his

whole life. And when he died, Annie Lou got it, and she read it. She's like, I'm not going to publish this. So she hit it. After she passed away, they had the foundation got it. And he's like, I'm not going to publish this. And it waited all the way until 2011 when I think it was the guy before Don Green, maybe he was John Green, became the president, found it and read. I was like, this is probably the best thing he's ever written. And so he took it and he published it and become a huge bestseller. Now, the premise of this book was really interesting. In this book, he's having a conversation with Andrew Carnegie. And Andrew Carnegie was one who told Napoleon he'll go on this mission and go find all these people and tell their stories and you're to

like find interview the most successful people and write out the first ever philosophy of personal achievement that was the mission of goal and then Carnegie told them something he said you're actually going to more readily learn how to succeed by studying how people fail than you will by studying those who succeed interesting so the point about they're studying always people who are who are succeeding and then this is the thing it happens right is you learn more from those who failed than those who succeeded and so outwitting the devil if you read that but book, it's all about what is happening for people who are failing. And so the devil's talking to Pauline Hill and going back and forth. He's basically saying, like, these are the reasons why people

are failing. I think that this is, of all the things I've studied, this is the best thing Napoleon Hill wrote. And last week, I was working on the book outline and this presentation, everything, and I had a really cool call with Annie Grace, if he has known Andy Grace. She's amazing. She's helping me write this book and we're thinking through ideas and stuff. And we had a two-hour call. We were mapping out kind of the outline and stuff like that. And the very end of it, she held up her copy of Out Wayne the Devil. And she's like, you know, it's interesting. This book you're writing literally feels like the conclusion about William the Devil's. It's a great book because it talked about the problem. Like the devil's gave one to this drifting thing, but never what gives

the solution. Like your book feels like part two. It's like the solution. I can answer to the actual to the problem that Napoleon Hora raised. And I was like, oh my gosh, that's a crazy thing the world. And so because of that, I started shifting this presentation around based on that where I've said just how to be successful. It's all about drifters versus the driven and how these things off it together. So that brings us to, too, today and I'm really excited to dive into things. So first we want to talk about is if you read out with the devil, he talks about a lot of things in there, but the cool principle, core framework that he talks about is this concept called drifting with the devil. Okay. In the book, Napoleon

Hill asks the devil. So if you haven't read it yet, he's basically like in this, in my mind, it's like in a courtroom where the devil is on trial. He's sitting behind the, you know, the desk, and Napoleon was like the lawyer grilling him. And he had, he swore to tell the truth. He has to tell the truth. Anything to point out to ask him, he has to say the truth, whether he wants to or not. And so the Pulley Hill's up there with him and he starts grilling. So the very first thing is he asks this question, says, tell me of all the tricks by which you enter and control their minds. How do you control the minds of people? And he's talking to the devil, the devil basically tells him, in fact, here it is. This was an image that, isn't that cool?

The Daniel design. He basically tell, the devil tells him, he's like, I control 98% of the population. Only 2% of people use their own mind to think and do things. Ninety-eight percent of people drift because of the things I'm doing. And so that was the Pullen Hill's question here. tell me all the tricks by which you enter and control their minds. And so we pulled out, like I said, we put out three parts of the audiobook we're going to watch together because we're able to animate this. And so this first part is going to be talking about this concept of drifting. And so with that said, let's keep the very first video and check this out. I demand that you give me direct and truthful answers. Are you ready for the interview, Mr. Devil?

Yes, I am. How do you gain control of the minds of people? Oh, that is easy. I merely move. in and occupy the unused space of the human brain. I sow the seeds of negative thought in the minds of people so I can occupy and control the space. You must have many tricks and devices by which you gain and hold control of the human mind. To be sure, I employ tricks and devices to control human thought. My devices are clever ones, too. Go ahead and describe your clever tricks, Your Majesty. One of my cleverest devices for mind control is fear.

I plant the seed of fear in the minds of people, and as these seeds germinate and grow, through use, I control the space they occupy. Tell me first about your most clever trick, the one you use to ensnare the greatest number of people. If you force me to give away this secret, it will mean my loss of millions of people now living, and still greater numbers of millions as yet unborn. I beg of you, permit me to pass this one question unanswered. So his majesty the devil fears a mere humble earthbound creature? Is that right? It is not right, but it is true. You have no right to rob me of my most necessary tool of trade.

For millions of years I have dominated earthbound creatures through fear and ignorance. Now you come along and would destroy my use of these weapons by forcing me to tell how I use them. Do you not realize that you will break my grip on every person who heeds this confession you are forcing from me? Have you no mercy? Have you no sense of humor? Have you no sportsmanship? Stop stalling and start confessing. Who are you to ask mercy of one whom you would destroy if you could?

Who are you to talk of sportsmanship and a sense of humor? You, who by your own confession, have set up a living hell on earth, where you punish innocent people through their fears and ignorance. As for minding my own business, that is just what I'm doing when I force you to tell how you control people through their own minds. My business, if it can be called a business, is helping to unlock the doors of the self-made prisons in which men and women are confined

because of the fears you have planted in their minds. My greatest weapon over human beings consists of two secret principles by which I gain control of their minds. I will speak first of the principle of habit, through which I silently enter the minds of people. By operating through this principle, I establish,

I wish I could avoid using this word, the habit of drifting. When a person begins to drift on any subject, he is headed straight toward the gates of what you earthbound call hell. Describe all the ways in which you induce people to drift. Define the word and tell us exactly what you mean by it. I can best define the word drift by saying that people who think for themselves never drift, while those who do little or no thinking for themselves are drifters. A drifter is one who permits himself to be influenced and controlled by circumstances outside of his own mind.

He would rather let me occupy his mind and do his thinking, then go to the trouble of thinking for himself. A drifter is one who accepts whatever life throws in his way without making a protest or putting up a fight. He doesn't know what he wants from life and spends all of his time getting just that. A drifter has lots of opinions, but they are not his own. most of them are supplied by me. A drifter is one who is too lazy mentally to use his own brain. That is the reason I can take control of people's thinking and plant my own ideas in their minds. That good.

All right, so drifting, the habit of drifting, he says that the member one most powerful thing is he induces the habit of drifting. He gets people drifting, right? Later on the interview, the point will ask him another question. He said, okay, now, what are the methods you use? to get people to drift. Because you can drift in a lot of areas of your life, right? You can drift in your relationships, and your health, in your business, like different places.

So he kind of goes down here and starts breaking down. Here's different areas, different places that he gets them to drift. So here's video number two. Go ahead and tell me more of the methods by which you cause people to drift to hell with you. I cause people to drift on every subject through which I can control independent thought and action. Take the subject of health, for example. I cause most people to eat too much food and the wrong sort of food. food. This leads to indigestion and destroys the power of accurate thought. If the public schools

and the churches taught children more about proper eating, they would do my cause irreparable damage, marriage. I cause men and women to drift into marriage without plan or purpose designed to convert the relationship into harmony. Here is one of my most effective methods of converting people into the habit of drifting. I cause married people to bicker and nag one another over money matters. I cause them to quarrel over the bringing up of their children. I engage them in unpleasant controversies over their intimate relationships and in disagreements over friends and social activities. I keep them so busy finding fault with one another

that they never have time to do anything else long enough to break the habit of drifting. Occupation. I teach people to become drifters by causing them to drift out of school into the first job they can find, with no definite aim or purpose except to make a living. Through this trick I keep millions of people in fear of poverty all their lives Through this fear I lead them slowly but surely onward Until they reach the point beyond which no individual ever has broken the drifting habit

Savings I cause people to spend freely and to save sparingly or not at all Until I take complete control of them through their fear of poverty Environment I cause people to drift into inharmonious and unpleasant environments in the home in their places of occupation, in their relationship with relatives and acquaintances, and to remain there until I claim them through the habit of drifting. Dominating thoughts.

I cause people to drift into the habit of thinking negative thoughts. This leads to negative acts, and involves people in controversies and fills their minds with fears, thus paving the way for me to enter and control their minds. When I move in, I do so by appealing to people through negative thoughts, which they believe to be their own. I plant the seeds of negative thought in the minds of people through the pulpit, the newspapers, the moving pictures, the radio, and all other popular methods of appeal to the mind. I cause people to allow me to do their thinking for them, because they are too lazy and too indifferent to think for themselves. Now, I conclude from what you say that drifting

and procrastination are the same. Is that true? Yes, that is correct. Any habit which causes one to procrastinate to put off reaching a definite decision leads to the habit of drifting. I control the minds of men solely because of their habit of drifting, which is only another way of saying that I control the minds of men only because they neglect or refuse to control and use their own minds. What you say leads me to the conclusion that drifting is a weakness which inevitably ends in failure, whether among individuals or nations. Is that your claim?

Drifting is the most common cause of failure in every walk of life. I can control anyone whom I can induce to form the habit of drifting on any subject. The reason for this is twofold. First, the drifter is just so much putty in my hands to be molded into whatever pattern I choose, because drifting destroys the power of individual initiative. Second, the drifter cannot get help from my opposition, because the opposition is not attracted to anything so soft and useless. This is so cool.

we should take a full length motion movement anyway all right the last clip we're going to show you guys is now the point you'll ask me describe what a drifter looks like give us all the descriptions of what a drifter looks like so as you're listing this think about things that may show up in your own life like oh like i know i'm drifting here or here he doesn't go through a whole list of different things that typical drifter has here we go go ahead and describe the typical drifter give your description point by point so i can recognize a drifter when i see him the first thing you will notice about a drifter is his total lack of a major purpose in life. He will be conspicuous by his lack of self-confidence. He will never accomplish anything requiring thought and effort. He spends all he earns and more,

too, if he can get credit. He will be sick or ailing from some real or imaginary cause, and calling to high heaven if he suffers the least physical pain. He will have little or no imagination. He will lack enthusiasm and initiative to begin anything he is not forced to undertake, and he will plainly express his weakness by taking the line of least resistance whenever he can do so. He will be ill-tempered and lacking in control over his emotions. His personality will be without magnetism, and it will not attract other people. He will have opinions on everything but accurate knowledge of nothing. He may be jack of all trades, but good at none.

He will neglect to cooperate with those around him, even those on whom he must depend for food and shelter. He will make the same mistake over and over again, never profiting by failure. He will be narrow-minded and intolerant on all subjects, ready to crucify those who may disagree with him. He will expect everything of others, but be willing to give little or nothing in return. He may begin many things, but he will complete nothing. He will be loud in his condemnation of his government, but he will never tell you definitely how it can be improved. He will never reach decisions on anything.

if he can avoid it, and if he is forced to decide, he will reverse himself at the first opportunity. He will eat too much, and exercise too little. He will take a drink of liquor if someone else will pay for it. He will gamble if he can do it on the cuff. He will criticize others who are succeeding in their chosen calling. In brief, the drifter will work harder to get out of thinking than most others work in earning a good living. He will tell a lie rather than admit his ignorance on any subject. If he works for others, he will criticize them to their backs and flatter them to their faces. Right. Those are some of the identities of a drifter. How many has been listed that? It was really easy to think about other people like, oh yeah, that person and that person I followed out on

social media. Okay. My goal is for you not to look other people is like this is how they're drifting. And more important today is to think about yourself. I want to make all these things internal like, oh man, I'm good over here, but I know I'm doing that. And like, start looking honestly yourself because that's how we have some changes here. Okay. So tonight there's going to be three core things I want to talk about that we can go really deep into, okay? The three things are faith, fear, and hypnotic rhythm. Okay? So those are the three things we're going to go deep on.

It's going to be a lot of fun. So faith, fear, hypnotic rhythm. The first thing I want to talk about is just, let's see. Now I'll throw slides back up. I'm just go slides. Okay. So the first thing is if you look at this, this is you standing in the middle, right? And there's two different directions we can go at any single thing.

There's always we can move forward with faith or we can move backwards in fear. Okay. Faith is all about being driven and moving forward. Fear is about becoming a drifter. And the hypnotic rhythm is the inside of Outwin and the devil. We talks about hypnotic rhythm, which is if you can get you into a habit where you're stuck for a long time, it's like hypnotic rhythm. It's like these patterns you get stuck into over and over and over again. Okay.

So I'm going to break this down to show you how these things actually are working inside of our brains. So faith, fear, hypnotic rhythm. If you look at this from the brain right here, faith is tied to our conscious mind, okay? Faith is the thing that we're choosing. We're consciously choosing to do something. Fear is tied to our instinctive mind, and then hypnotic rhythm is our subconscious mind. So that's where these three things are appearing inside of our brains, inside of our bodies, okay? And so if you guys were at Funnel Hockey Lab 9 and a half, or if you watched the selling a line event,

I did a really cool analogy to show how we use these three things when we're trying to sell somebody and somebody, right? We call it subconscious selling. And if you guys were there, you remember, I use three of them. We used monkeys for faith. We used lizards for fear and we used elephant for hypnotic rhythm. And so I want to go back to this analogy because I'm going to touch upon it here for a few minutes and then we're going to be able to use this analogy throughout the rest of the presentation today. But these are kind of the three different things, okay? So faith, fear, and hypnotic rhythm.

And these are the three different parts. Sorry. So this is, if you guys were at any of the events, why I did this initially, I brought two monkeys out initially. You guys know when you're talking about this? So two monkeys represented your conscious mind. Monkey one was logic and monkey two is emotion, right? And so these are the first two monkeys that are always happening. Okay, number two we talked about was the instinct of mind,

and we used the lizard to represent the instinct of mind. And number three was the elephant to represent subconscious mind. So these are the three different animal characters I'm using for this analogy. Okay. So first one we're talking about is the conscious mind. Okay, the conscious mind, this is what we are talking with all day. Right now I'm talking to you guys consciously, right? Your conscious mind, if you look at the way we represent it in the same,

analogy. There are two monkeys, right? The emotional monkey and the logical monkey. And the very first time I ever taught this was at Unlock the secrets like three years ago when all of your kids were there with us, if you remember, and we brought these monkeys. And I did a really cool experiment. I came. I said, there's two different monkeys. This is your conscience minds. There's emotion. There's logic. And I came out to the kids that I brought out a big box of Twinkies. And I asked, I walked around and I found a daughter, or one of the mother daughter group. I asked the daughter, I was like, do you want a Twiki? And he goes like, yeah, I want Twiki. And she was so excited. How many kids didn't want Twinkie?

And everyone's going crazy. I was like, that's the emotional monkey freaking out right now, right? They mostly want the Twinkie. And they ask them, I'm like, do you want a twiki? And she's like, no, I'm like, why not? And she's like, oh, well, you know,

they're high in fat, a lot of sugar. I'm going to die right now. And she was logically explaining why she didn't want it. I was like, oh, so the emotional monkey and the logical monkey. And every single one of them have these two monkeys, they're consciously we have this discussion every single day, right?

Where we see something we want, right? I think the best example is if you go to the Cheesecake Factory, how many has a been cheesecake factory. and they have a menu, it's like 400 pages long, and you open it up, and the emotional monkey sees the cheesecake. It's like, that would have been amazing one of cheesecake. But the cheesecake factor, you always have the what you're eating, and they have the price, and they have the calories.

And so for most of us, even the price of the calories, you're like, whoa. Emotions like, oh my gosh, I want triple chocolate cheese cake with 35, like, whatever it is, like freaking out, you're like, 3,500 calories, one piece of cheesecake, and all of a sudden, the battle with begins. Emotion versus logic, over and over and fighting, right? And sometimes emotion wins, sometimes logic wins, right? And we all have this. Typically, younger our life's emotion drives more things that would be older,

get more logical. But sometimes it's the opposite way. Like, it's all different things. But we have these two things are always fighting for our attention, right? So whenever we're looking at something, we have these two debating things, emotional logic, emotional logic. A lot of you guys came into my world probably through a webinar or through a training or through something.

You probably heard me talk about winning two Commonwealth Cup war or something I gave you, right? Some vision of something, right? And you're probably emotional like, that's amazing. I want to do that thing. And then logically, it's probably like, but you failed in the past. It might not work. What if? and you start debating back and forth, right?

And that debate happens every single day. So that's our conscious mind. A couple things about a conscious mind. Number one, the conscious mind typically speaks in questions, okay? Think about this. Like, you're driving down the road. You're like, hey, what should I listen to on the radio? Oh, how about this?

I'm going to change it to this. And you start like, you're asking these things in questions, right? It's your conscious mind you can typically tell it's your conscious mind because there's questions happening back and forth as you were moving forward. Okay? Now, the best part about the conscious mind, this is my favorite thing about it. Your conscious mind is the thing that gives us the ability to choose. What do you actually want?

I want to wake up. I want to go over to the gym. I want to go to work today. I want to go to make some money. I want to go, like, we're going to choose every single day. That's the best part about our conscious mind is choice, it's free will. It's the greatest gifts God has ever given us is our ability to choose, right? And so the question with your subconscious mind, or sorry, with your conscious minds,

I always like, what is your goal? What do you actually want? What are you striving towards? It could be anything. If you are in sports, for me when I first got started, the thing I was, the thing I was striving towards is I wanted to be a state champion. Like that was, like,

it's all I wanted, right? My conscious mind, every day to be a state champion. We got into business, I wanted to make money. There's different things, right? We always have a goal. So what is the thing we actually want?

That's what's so cool about our conscious mind. Okay? Now I'm going to talk about the opposite side of this, which is the instinctive mind. It's the lizard. Okay? Now, the lizard is the thing that's there to protect you.

We're going to go deep into this in, in a few minutes. But the first thing to understand about the way your instinctive mind works, it does three core things, can? Your instinctive mind, find, aka fear, it gives you fears and anxieties and think of that because it's trying to do two things. Number one, it's trying to, it wants you to seek pleasure. What's going to be the most easy, pleasurable thing to find. Number two, want you to avoid pain. And number three,

want you to conserve energy. Okay, the goal of fear is help you survive as a human being so you don't get killed by a mountain lion or an animal or something, right? And so it's going to try to do everything possible to make you seek pleasure, avoid pain, and conserve energy. Okay, now fear when it's talking to you in your head, typically fear speaks at absolutes. This is the thing a lot Sometimes it's like saying you're not ready. You're not worthy. You can't do this thing. You're going to fail, right?

If you ever since Star Wars, the other people that speak in absolutes are the Sith lords, right? The Sith only speak in absolutes. Okay, this is the thing's always telling you things. It's not asking questions going back and forth. It's telling you. So when you hear something you might is telling you you're not good enough, you're not smart enough.

It's coming from there. Now, think about this. We've got faith and fear, these two different things. Okay. Faith and fear. Faith and fear. Every single choice, every single option is happening every single day. Okay. The thing about it's fear. Fear, fear wants you to avoid pain. Okay. It's like our natural

instinct, right? I want you to avoid pain in all costs. It doesn't want you to go step in front of people. If I want to talk on stage. He doesn't want you to go charge out of business. I want you to avoid pain at all costs. I want to protect you from the world. Okay. But faith is the opposite, right? Faith, um, sorry, I'm not to do you. So we have avoid pain, see pleasure and conserve energy, okay? Now, if you look at avoid pain, faith is the opposite. Faith says, don't avoid pain is saying, I want you to move out of your comfort zone to do something is uncomfortable. I have to leave the ordinary world and go do something.

Okay? When you decide to be an entrepreneur, you weren't avoiding pain. You're saying, I'm going to move out of my comfort zone and do something. I decided to be an athlete, left my comfort zone to do something, right? Okay, fear wants to seek pleasure. Pain wants us to delay gratification. Right? Okay.

Pleasure is like, a fear is just like, okay, whatever the easiest path to getting pleasure, go and get it. Go eat the donut. Go eat the ice cream. Go watch the pornography. Like, whatever the easiest path is, like, slide in use that as possible. And faith is like, no, delay. gratification, I'm working towards something more.

Okay? Fear wants you to conserve energy as much as possible, and faith wants you to take massive action. Do things that are completely out of your comfort zone and move. So this is the dichotomy we have. Faith and fear, faith and fear, driven and drifters, over and over and over again. Okay. And this is we have to understand, this dichotomy between the things. If you look at what the devil talks about, the devil's goal is instill fear. What happens you get fear, fear is the thing that makes you drift. Okay. The driven of the ones who step away from fear, decide to move forward in faith, and then the ones moving forward, they're changing the world. Okay? So we have these two things. We've got our conscious minds,

which are the monkeys. We have distinct lines to the lizards. And then the third part is our subconscious mind. Okay. And this is the part that I love to study and think about and talk about the most. The subconscious mind is represented here by the elephant. Okay. It was interesting is most of us think that when we are consciously deciding to do something, that that is the thing that's in charge. Like, I decided I was going to go make a, when it took on the board. You constantly decided, right? But the reality is, it's not your conscious decisions. It's your subconscious beliefs that dictate whether you're going to do something or not. How many guys have tried to start a diet before and then it failed? Even if you consciously were like,

I'm going to do this thing, right? Or you decide I want to make some money, but then you failed. You decided I wanted to go after a relationship, but it failed. Like, you consciously chose something, but didn't actually work. Why? Okay? It's because the thing is actually getting you to the thing you want to go is not your conscious mind. It's your subconscious beliefs and patterns. Okay. the way I like describe the subconscious is kind of like this. Okay, imagine consciously you get in your car, you're getting your tractor every day, and you were driving from one side of the field to the other side, right?

And so you consciously decide, I'm going to drive. So you drive the first time and you drive the first time and you drive the second time, you drive the third time. And you keep doing that over and over and over again. What happens? It starts creating these ruts, right? The ruts get deeper and they get deeper and they get deeper. So eventually you can literally start the tractor, jump off,

and it would just drive all the way across. It was staying in the ruts because it's stuck in these ruts, right? And that's where our subconscious mind does. So what happens is over time, we create these patterns, we create these ruts, and then it's easy we snap back to those ruts instantly. It's the way our brain's able to comprehend and do all the stuff that we do. You think about it as every single thing in your life that you do every single day, it follows a pattern.

The pattern first starts consciously and it eventually becomes subconsciously. Like for me, I noticed this when I got my arms cut off. I had no arms for a little while because when I had no arms and I had a shower, I had one arm time. I was trying to dry myself with a towel. I'm like, this is really difficult. It was fascinating to think about this. When you guys were probably, who knows, three or four years old,

The very first time you got out of a shower, you started dry yourself conscious. Like, I'm going to dry my arm. And this is like, oh, my belly's still wet. Oh, and this is still wet. And you did it and you did it again and again. After, you know, 20, 30 times of drying yourself, your brain's like, okay, this is the process to dry yourself. And it builds these ruts. And so now you get in the shower, you get out.

And next thing you know, you're in your clothes. What just happened? Because your subconscious of mind is like, we're good. I know the ruts. Like the tractor started. You can go think about something else. And your brain's gone. Right.

When I first moved into our new office, I got my car. I was driving out of the office. okay, take it right here, and I turn left here. Okay, I remember. And next time I did that. And after five or six times, my brain's like, there's the path. And then I jump in the car now, turn on the radio,

and I'm having thoughts about, well, book I'm going to write. And the thing I'm going to talk about today. And also I'm at the office. I'm like, how did I get here? Right? Because I shifted from conscious to subconscious. So we consciously, the monkeys are driving these paths

over and over and over again until eventually becomes subconscious. And the subconscious ruts, those are the things that actually matter. Those are the things that guide we're going to go. Okay? So right now, if you're like, in the tractor ruts right here,

and you start the track, starts going. You're like, hey, I'm going to my job. I want to do what you call him a couple of words? Your monkey's like, this is amazing. This is going to be awesome. And the tractor stuck in the ruts and he's going back to the direction. The end of those location. It doesn't make sense.

I set a goal. I was going to go win this thing. Why am I not there? It's like, oh, we're stuck in the same subconscious ruts. You've been in forever. And that's happening to all of us. All of these ruts that are inside of our brain, our subconscious mind have been happening for however old you are.

I'm 45 years. For 45 years, I've been developing these patterns. these ruts over and over and over again. It's interesting is sometimes these ruts, or as Napoleon Hill called, hypnotic rhythm, sometimes are really good. I have some patterns I have, and some ruts are really good, right? And some that are real that. And so it happens that we have both of these, right, in all of our lives.

Some that are positive, some that are negative. But understanding that there is the very first thing, like awareness, one of the biggest things I understand. Okay. And you think about this, like with faith and fear, with drifters versus driven, Napoleon Hill said, or the devil said that he controlled 98% of people. 98% of people were drifting, which means he was able to create enough fear that their hypnotic rhythms, that they're subconscious, these ruts that got bigger, bigger, they got stuck into these places, right? And they're stuck drifting forever. And only 2% of people willing to think for themselves,

get out of fear, move towards faith, and then those were the, that's where the ruts were created for people that were driven to actually change the world and to move forward. Okay? And so that's kind of how the subconscious mind works. Now, I'm going to talk about, again, we're going to go, I'm touching upon these topics really briefly now, but we're going really deep into faith and fear and everything here in a minute. But I want to think of a foundation so you guys know where I'm going. The first thing I want to talk about is how do you, how do you consciously create new ruts? Right. Like, where do these things come from?

Like, how do you actually do it? Annie Grace just finished her second book on overcoming alcohol addiction. And in the book, she was talking about this. Like, how do people overcome alcohol addiction? Like, what's alcohol addiction? Like, it's a rut. It's a hypnotic rhythm. It's the thing that you're stuck in for years.

So how is somebody who's been drinking for 10, 20, 30, 30, there's life. How do they get out of that and shift something different? And in her book, she was talking about the three things that are necessary to create a new pattern, to create hypnotic rhythm, to create a pattern that's going to stick. Okay. And so these are the three things. Authority, repetition and emotion. She doesn't have a different order than me, but this order makes more sense to me. So, for example, I'm a wrestler, obviously, growing up, I would go to wrestling practice. And the first thing is I go to practice. My coach has authority. Because I'm like, I trust this guy. He's my coach. I believe he says. So my, so someone of the authority comes down and says, Russell, here's a new wrestling

move you need to learn. It's going to help you lot. And he would teach us the move and we would drill the move, right? So I have authority. Number two, there's repetition. So what happens that after a coach teaches the move, we would drill it over and over and over and over again. And next day we'd come back and we drill it again over and over and next day we come back, we'd draw it and we keep doing over and over and over again, right? We would drill a new move literally thousands of times to get that repetition over and over and over again. So I had authority, had repetition, but for me in wrestling, it was interesting because just because I drilled the move over and over and over again didn't mean that I was necessarily going to use in competition,

right? And I remember telling my dad this one time, like, I don't know how I had the realization, but we would learn a move, and then I realized that if I would do a move in an actual match, where the motion was the highest, the energy was the highest. If I did the move in, like, during an actual match, then that move stuck in my head, and it just, it would show up whenever I needed in the future. And so what I would do is I would be practicing this. And then if I was wrestling, someone wasn't quite as good, but I had the emotion of a match happening, I would go out there and I would wrestle really quickly. I would, I would do the moves I wasn't as good at because I was like, I need to do this with the motion, a different level of motion that would get

to practice. I would hit it in a match. As soon as I would hit it, I come off the net and I tell my dad, I own that move now. I own it. It's part of me like I will always have it. And in the future, when I would need that, it would just magically show up. We're going to be able to scramble, all of a sudden, boom, it would show up. Okay, because I learned with authority, repetition and emotion. Okay. And so that's how this whole thing works. Okay, that's how you create a new pattern. That's how you create something that's going to stick over time. good. Now, this morning or not this morning's afternoon, I was trying to figure out a couple things. How many of those are athletes or been athletes sometime in your life? Okay. In athletics,

they talk about different things. They talk about, they use phrases a little different than we use typically as entrepreneurs. They talk about muscle memory. You practice something a lot until you get muscle memory, things like that. And one thing's interesting in the I notice in sports is really powerful, okay? There's conscious and they're subconscious. If I'm in a wrestling, match and I'm wrestling somebody. And if I'm in my head, this way, in your head, you're dead. If I'm in my head where I'm thinking about the match, I'm wrestling with someone, I'm getting in there. And I think, oh, his leg's open. I can shoot. And I try to shoot. By the time I shoot there, the guy's leg is gone. Right? I look back at the matches I would win and the matches

I would lose. The matches that I would lose, I was typically, I was in my head. I was constantly thinking, okay, next seven, I'm thinking about the thing. If you're thinking about the thing, if you're in your head, you're dead, if I'm relying on my conscious brain to execute on something, I'm usually going to fail. The reason why is because your conscience might is so much slower. Can you look at this right now for like just muscle response time? The conscious mind from a stimulus to you responding takes a half a second, 500 milliseconds. Okay. Now subconscious response takes 0.1 seconds. Okay. It's five times faster. So that means if I'm in a wrestling match, and if I think, oh, his legs open, I'm going to shoot on it. By the time I'm shooting,

the legs gone, right? But if I'm wrestling, I'm not consciously thinking I'm out there. I'm in flow sitting. Am I calling the athletics or sports? I'm just doing the thing. I'm going through the motions and all of a sudden like I feel his body move not consciously but I feel it in my body because I drill this move 2,000 times I know when some moves here it's going to open it I know he's going to step here next right and so I start shooting before he even shows up because I knew that him moving it on this way made he had a step this way and I shoot and boom I get it and that's how you get the shot right in baseballer I was reading today about baseball I'm not a baseball player but they're saying the same thing a pitcher throws the ball 98 miles an hour it's coming through

there's no time some consciously to decide is this going to hit or not or is this in the strikes on, like, they can't do it. Okay? If you're constantly thinking, I got to hit the ball, you miss it, right? But because they drill so many hands over and over and over again, subconscious, as soon as the ball's coming, subconscious mind is able to instantly know exactly where it's at, the right spot, and then boom, it connects and it hits. Okay?

And so the reason why we're trying to get out of consciousness and subconscious is the subconscious response happens instantly, right? It's the fastest way to be successful in things. Okay. So that's on the athletic side. But how old does this work? Because we don't just have patterns in sports. It's happening all parts of life, right?

I was thinking about this. I get this a lot of people who come into our community who are trying to make money. They want to win an award. They want to figure out how to launch a funnel. They consciously want to make money. But their whole life, they've heard this. They've heard that money is hard.

They had parents who didn't believe that they struggle making money. They weren't able to do it. And so as a kid, you'd hear your parents in the background and say, man, money's hard. Man, money's tight. Money should doesn't grow on trees. Some of their authority, their parents who they love, would say this over and over and over again.

and it would cause emotion. And so those subconscious groups became very, very heavy, very difficult. And they come into our world and consciously, like, I want to make money. But then they'd write a goal. But very quickly, this subconscious road, like, well, money doesn't grow on trees. Money's really difficult to come by. People love money or evil. Right?

And they struggle. And that's not just my sister in everything, right? People who have patterns instill in youth about health, about other things. Like, whatever you hear around you. It's not just from your parents either. It's from music, from pop cultures, from TV. It's like all these things. you hear. If the person you hear from you, if you get in authority, it's repeated over,

over and over and over again, and you take it with some emotion, it becomes a subconscious pattern. And it's stuck there. It becomes this rut. And most of us aren't even conscious of it, right? These things are showing up, we're even know it, yet they're dictating and they're moving our lives. Like, we're going different places based on these patterns that are deep that are kind of stuck. Okay. What's interesting is your subconscious brain begins preparing your decision up to seven seconds before you consciously choose them, which is crazy. It means something happens to you. You say, I want to wear a two Comic Club or somebody asked you,

do I want to come a couple of war? Seven seconds before you're able to say, yeah, I actually want to. Your subclocut somebody has already found that story and delivered up like, nope, money doesn't grow on trees. Nope, it's going to be hard. People who have money actually are bad people, right? That comes instantly. It was funny.

This is side tangent. But my mom, I remember when we bought the house with them right now, we bought kind of a crazy house because I love, I always wanted a big house. And when I showed my mom the house or buying, my mom's like, you can't buy that house. Like, why not, mom? And she's like, the only people of houses like that are the rich people, uh, the rich people on the mountains who look down on all of us. Like, what are you talking about? Like, that was my mom's subconscious belief. If I had money, I would become one of the rich people are now to look down on people like her. I was like, that's crazy. That's her belief.

And my mom's mom is very, like, depression time, war, like that time, very, uh, thrifty, very car. And like, that's my mom's subconscious program. I was lucky that had a dad who was the opposite. My dad was on referral, who was risky money, was trying things. And that was the thing that I gave authority that I listened to. And so for me, that wasn't a problem. But just interesting how we pick up these things and they become our patterns to our lives. We're not even aware of it most of the time. Okay. And so that's what we have thought you looking at, speaking out is like, what are our ruts or hypnotic rhythms that we're already in and we're not even aware of? How do we find these things? Right. So if we're not aware of them,

it's hard to attack and fight. It's hard to get out of these ruts if you're stuck in them over time, right? We look at this, right? We're moving forward in faith. We've got here. And there's its hypnotic rhythm happening on both sides, right? Like being able to muscle test helps you to find where those things are stuck, where are those ruts, the things that keep happening over and over and over again. When you're aware of it, then you can change it, then you can shift it. And it's the reason why I think it's so important, they understand one of the goals of the conscious brain is to protect the subconscious. Because whatever you allow through, back to throw back up my slides real quick, whatever you allow through the conscious mind, right?

Your conscious mind has to stand guard to your subconscious. Whatever it allows through can get into your subconscious mind, become hypnotic rhythm for the positive and negative. Most of us as we were kids growing up, we didn't know that we could, block those things, right? When you become aware of it's like, I'm not going to listen to that. I'm not going to say that. You start blocking, he's protecting yourself from things going to go into your subconscious mind. But a lot of times we're young, we're to know those things. So a big part of it is discovery of those are understanding them so we can rewrite those subconscious beliefs. But then moving forward is protecting it. It's why if you're

listening to music that's not serving you as creating subconscious hypnotic rhythm, if you're listening, watching TV shows, if you're having conversations, if you're around the wrong people, those hypnotic rhythms starts growing over and over and over again. It's the reason why I say you will be the average of your five closest friends' income. And the average of your five closest friends' health level, because the people you are around consciously are talking to them, they are building these subconscious beliefs, the hypnotic rhythm inside of your mind.

And so it's important to protect that every single then. Okay, subconscious mind, as you know from when we talk about this, from selling standpoint, subconscious mind speaks in stories. The trigger happens, the story comes up, and this hypnotic rhythm starts happening, and that's what kind of happens. And so in my mind, the three things that we're trying to figure out inside of your brain,

we're looking at is, is faith, it's fear and hypnotic rhythm. Instinctive mind, conscious mind, and subconscious mind. What I'm trying to do if I'm going towards a goal, what I'm trying to do is figure out how can I calm the lizard, how to get the fear not to slow me down, how to guide my subconscious mind to where I want to be, and so the monkeys, my conscious mind can get where it wants to go, can go and actually achieve the goal. Okay. All right. So faith, fear, fear, and hypnotic rhythm, these are the three things. Now, we're going to start diving deep, and basically we have three core sections I'm going to

finish out tonight. We're going to go deep on faith, deep on fear, deep on hypnotic rhythm, and then we will go pass that, which will be fun. So I want to start with fear for a couple reasons, but one of them is because the Carnegie quote I shared earlier. When Carnegie was talking to Point Hill, we said, you will more readily learn how to succeed by studying how people fail, and you will by studying those who succeed.

So I want to talk about that side of it, because that's the side, we've got to start figuring out, right? So failure, fear, it's all of this stuff. It's the things that make us drift as opposed to things that are make us driven. So fear comes back to the instinctive mind. Now, a couple of things about fear. I want to cover. There are two types of fear. There's fear of the body and there's fear of the ego.

Okay? And this is one of the first things I want you understand. So fear of the body, where we are born as babies, we are only born with two fears. You guys, what two fears are? Fear falling and fear of loud noises. Only two fears you're born with the birth. Okay? Everything else is a learned fear, right? So someone drops you, you're going to freak out. You hear loud noise, you're going to freak out as a baby. And everything else, you're just fine, everything's good. You have no fears in life. And all of a sudden, one day, you're a toddler walking around. And your mom sees a spy. and she screams to blame murder. And I'll say, like, what happened?

Like spider? And all of a sudden, you would now scared to spiders. And then something else happens. You know, and like all these fears now start getting word because you start seeing these things happen. You see how people react. You match what happens. And then all of some, these fears start growing and getting bigger and bigger, right? So these are all the fears of the body.

Now, the nice thing about the world that we live in today, at least here in, I'm saying, America or Mexico, wherever you guys are from. Like, in most of our situations, there's not a lot of fears of the body is still happening. Like, we're not out there and tigers aren't attacking us, right? There's not somebody with a spear trying to kill me. For most of us, there's not someone with a gun chasing you. Like, most of the fears of the body aren't things we really fear nowadays, right? Even though some of us have illogical fears, but those fears are there. But I don't want to talk more about the fears of the body.

I want to talk about the second set of fears, which I think is what keeps most people back from their goals. And those fears are fears of the ego. Okay. Now, Tony Robbins says something really interesting. So if you look at all fears, they all broiled down to two core fears. The first fear is that you have a fear that if you're not care, if you don't do whatever, do you're not going to be enough,

that's the first core fear. The second core fears, if you're not enough, then you're not going to be loved. Okay, those are the two core fears. Everything else is going to bubble back down to that, but those are the two fears of the ego.

If I do something and I injure my ego, I do something doesn't work right, I'm not going to be enough. And if not enough, I'm not going to be loved. Everything boils back to that. Okay? Toy Robbins said, all human beings at some point in their lives face fear

if they are not enough, if I can talk, right? They face fear that they are not enough. If they are not enough, they will not be loved. Okay? Um, okay. So as I was going through this and preparing this, I wanted to kind of, I wanted to go deeper and really kind of figure out, okay, what are the fears the most for struggle with, right? Obviously, fear that I'm not, not going to be loved. But how do those, like, shift out to all of our individual things? Because all of us have different fears every single day, right? And so I started going through and listing as many fears as I could. And I was categorizing fears. I had so much fun doing it. And from that, I came up with 10 different, um, 10 different fears of the drifter, 10.

different drifter identities. And so we're going to kind of break these things down. But before we do, don't worry, I'm going to show, it's coming back. Everyone's the camera's like, there it is. Oh, it's going. Oh, yeah. Oh, oh, let's go. These are kind of fair ideas.

Before I show you these, though, I want to take a second. I'll come back. We'll go through it all. Don't worry. But I want you to cheat because you're going to like, so first day on you is I want you to sit down and we're going to take two minutes on a pad of paper. I want you to think through what are the biggest fears that you have right now when you look at your goal, your achievement, your life,

it might be. Here's some ideas you can look at you need some help. But just right out down a pad of paper you have as many fears you can think of in two minutes that you struggle with right now. Okay. And then from there we'll categorize where you kind of fit in the 10 fears. So I'll show you again. No worry. All right. You have two minutes. Ready said, go. Okay. So now you got some fears written down. Now we're going to categorize these. I'm going to show you guys the 10 different fears. And you're probably going to be one or two of these more. So like everyone's got a little bit of all of them. I want you look at all these and make high resident towards that one little more, that one little more. So I want to figure out with what your core

fear identity is the fear that you snap into typically in most. sometimes. Something happens, like, you snap really quickly into this fear identity. Okay? All right. So the very first one here is called the procrastinator. The fear of making a mistake. Okay. And this shows them a lot of way. Somebody says fear of inadequacy, fear of criticism, fear of success, fear of commitment, the frail those things is like they procrastinate, they hide from it, right? The coping strategies they have is they delay action to avoid failure. Mistakes are not being perfect. So that's the first one. Okay. The next one, we call the rule follower. This is fear of breaking rules. So they have fear of uncertainty.

fear of mistakes, fear of chaos, fear of regret. The coping strategy is it cleans the extra rules or authority to avoid making the wrong choices. Okay, some of you as maybe leaning more towards the rule follower. Some of guys are like, I am not a rule follower. Most of the entrepreneurs are probably like, I don't have struggle with that one. All right. Number three, the people pleaser. Ooh, I know a lot of you guys probably deal with this one.

Fear of being judged, fear of rejection, fear of conflict, fear of disappointed, fear of abandonment. Okay, the coping strategy is sacrifice personally to gain approval or to avoid conflicts. How many guys have this fear is one of the ones that lead you? Next one's the outcast. Okay, the outcast is rejecting others before they can be rejected. They feel her of vulnerability, fear of betrayal, fear of shame, fear of dependence. So their coping strategy is to reject other people before they have a chance to reject you. Okay.

Next is the self-douder, fear of not being capable or not being enough. Okay, so fear not being enough, fear of being seen, fear of judgment, fear of embarrassment. So their coping strategies stay small to avoid exposure, criticism, or failure. But next is the excuse maker. Fear of being held accountable. Okay. They fear accountability. If you're lacked, if your decision, if you're exposure,

their coping strategy to justify an action with reasons to deflect personal responsibility. Okay. Next is the pessimist. The fear of struggling or pain. If you're pain, if you're lost, if you're joy, they fear change. They're pessimists. Okay. They expect the worst to always happen and avoid disappointment or false hope.

Next is the performer, fear of being unworthy, stillness, or being ordinary. The coping strategy is to achieve and perform an over-delivered to earn worth, safety, or approval. I know we got some performers in this room. Maybe a lot of us. Next is the controller. Fear of chaos, fear of powerlessness, fear of dependence. So there's coping strategies that micromanaged people, plans, and emotions to avoid feeling powerless. They want to control every single situation at all times.

none of you guys have that right or she has the cool letting go just let them whatever happen and the last one we're talking about is the escape is a fear of emotion fear of intimacy fear of the past their coping mechanism is disconnect from feelings and avoid vulnerability by numbering out um from there okay so these are the 10 drifter identities tied to your fears okay so we have to look at these based on the fears you wrote down which one is the most like you again there's probably maybe two or maybe three that really kind of sync with you but there's probably i'm guessing one or two that's like that's me, I'm definitely a people pleaser and a controller. Or I am a procrastinator and excuse maker.

Or I'm a pessimist and a self-doubter. Okay. Look at that. You guys all, if you know which one or two is mostly you, kind of raise your hand right now. I wish you guys, okay. So you have this identity, right? Trigger happens. Subconscious story pops up and you default to that identity.

Right? It happens. And you shift back here. You shift back here. You shift back here. Right. fear hits you, it triggers, boom, this becomes a coping mechanism. Okay?

It happens over and over and over again. So if you look at this right here, we have on the fear side, on the drifter side, we've got these are the different fears you default to immediately. As soon as the fear hits, trigger hits, boom, you default to one of these. Okay? And so what happens? How do we break that? How do we get out of this fear pattern that we just, by default, come into most of our lives?

Happens over and over and over again, okay? Step number one, anything, and any type of, when you are falling into any kind of hypnotic pattern or rhythm, step number one, This is from Tony Robinson. I've talked about three ways to break to figure out the pattern. Except number one is you have to actually recognize the pattern. Okay? That's what I want to show you guys right now is to start recognizing.

It's why I want to Tyler come up to help you guys recognize that we have this fear. We have this pattern. We have this subconscious thing. Like you got to recognize the first. Until you're aware of it, you can't change it. Most people will go through their life from now to the day they die and they will never become aware of the patterns they have. They're constantly a state of drifting and it's just easy. The entire life runs this way.

Okay? And you know those people, you see them all the time. Most of you guys who are in this room, you are. are driven and so you are speaking, I'm preaching to the choir right now, but most of society are drifters, okay? They don't even know the patterns there. I remember for me the very first time I started seeing any of my patterns was then I went to my very first Tony Robbins event. Okay, Tony did a lot of things for the biggest thing that he did and made me be aware of the things I was actually doing. I had no idea. I just thought I was doing life and trying to figure

these out. And also I stopped from him. I'm like aware of like, oh my gosh, these are the things that are the patterns and the things they're dictating my life. I wasn't even aware of it. So first we've got to recognize it. So remember two, they had to recognize it. Step number two, then you have to interrupt the pattern. Okay, one of my favorite quotes from Victor Frankel, or if you're Ben Hardy, Victor Frankel, I don't know how to say that. I always said, Frankel, with my favorite quotes, he says, between the stimulus and the response, there is a space.

Okay, something happens. The trigger happens. Between the stimulus and response, there's a space, and the space is small. But in that space is our power to choose our response, and in our response lies our growth and our freedom. Okay. This is the key. So what used to happen, prior before I met,

Tony, for I started even looking at my patterns, something would happen, it would trigger a pattern and boom, X, Y, Z happened. Also, like, everything's going crazy, right? When I was able to stop me, okay, trigger happens, I have a chance to stop. Okay, what just happened? And realizing there's a space.

Okay, before I attach meaning to something, and it takes you down a whole path, you have a space, and in that space, you have the power to choose your response. Okay, an example, someone walks up to you, and they shove you, okay? What's going to happen most people? Somebody shoves you in the back?

Yeah, yeah, what's going on, right? And you want to go back and attack, right? But if you stop for a second, there's a space. Like, why that person shoved me in the back? And we look around. It's like, oh, well, they shoved me in the back because there's a fire. The person pushed me. It could be a million different things, right?

Even if it's not, they shove you in the back out of like, do you want to fight you or something? You still have the ability to attach a different meaning in that moment, right? Which they'll change the entire outcome. Okay? So you recognize the pattern. You have the ability to break the pattern because there's that space in between. And now if you break the pattern, then you have to replace it with a new pattern.

Okay. And that's the key to all these things, how to become better in life. pattern recognition, pattern breaking, pattern replacing. Okay, and so those are the three steps you do over and over and over again. And so right now I wanted to come back to the first thing. So we talked about our fear, our fear identity, our drifter identity. So everywhere you guys picked one or two, right? So what I'm doing now is in that tall, I give you guys a long piece of paper, that's super tall or long.

What I'm what you do, we're going to be doing this a whole bunch of times tonight. So everyone grab your tall piece of paper. I even gave you a Sharpie marker because I do all my notes in Sharpie marker. I hate pencils and pens. There's a little and tight. So I was like, Sean had to go to the office depot here in Mexico. We almost got killed. It was a whole long, insane story to get those papers and those pens and these sticky notes for you so you can do it.

So you have the paper you're going to have like this and then you're going to draw a little t-ball at the top and thing down the middle. Left-hand side, you are going to write drifter or fear. And then you're right driven and faith. Okay. That's going to do two sides. So, yeah, it's arson crafts. You can spend, I'll give you a minute to do that right now, so everyone gets a paper set up like this,

T-bar Drifter, fear-driven faith. We'll give you a minute. Ready, say, go. Okay, so first thing you're write down is your drifter identity. Okay? And then you're going to write in whatever you are,

if you are the procrastinator or whatever, you're writing your drifter identity, okay? Why do you understand that when the trigger hits, this is where by default in the past, you have been slipping back into drifting. It happens 100 times a day. Right? fear happens, it triggers, boom, you slide into this identity.

This is the identity. It's like your pet identity, your pet hypnotic rhythm, you slip into every single time when fear hits. Okay?