The Russell Brunson Show - Drive Your Kids To School...

Episode Date: February 5, 2018

Something special I learned this week when I stopped doing my morning routine. On today's episode Russell talks about changing up his morning routine by driving his kids to school and why it has been so great. Here are some of the amazing things Russell talks about in this episode. What caused Russell to stop and notice that he was missing out on something really special with his kids. What kind of a difference he feels in his life since he began driving his kids to school each day. And why it's so important to stop and look around you and notice the relationships that you may have been neglecting. So listen here to find out why Russell is going to continue to drive his kids to school, and why you should stop and pay attention to your own loved ones, because you never know what you're missing out on. Transcript - https://marketingsecrets.com/blog/drive-your-kids-to-school Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell Brunson, and welcome to the Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers.

My name is Russell Brunson and welcome to Marketing Secrets. All right, guys, I have to get excited like that every time just to keep you guys awake. If you're listening to somebody else's podcast and come to mine, hopefully that'll wake you up. So I'm here in the office, kind of backroomed, and we're filming a bunch of cool things here this week with Operation Underground Railroad. For those who are going to be at Fun Hockey Live, we're going to be premiering a documentary. We've been working on it with them about how they're saving kids from human trafficking and it's uh an amazing emotional uh cool thing so excited to show up to you guys but today i want to talk to you guys about something else um the title of this podcast is going to be drive your kids to work now or not to work to school drive your kids to school

obviously um some of you guys don't have kids and um that's okay i'm not just saying this is like a thing, drive your kids to school, but it's like a metaphor of a bigger thing. So, um, I'm pretty busy as an entrepreneur. I have a lot of things happening between, um, our companies, 150 plus employees, um, 55,000 active customers, a million subscribers, um, and a lot of other stuff all going on that like we have to keep up with. right? And it's crazy. And if you watch any of my stuff, you know that we're everywhere all the time buying ads, trying to be super aggressive in our marketing because we believe what we're doing and what we're saying.

In fact, I saw something yesterday – oh, today. I wrote my Instagram ads. It said something like – or it said, Russell, you're trying too hard. I see your ads everywhere. It makes me not want to buy anything from you. You need to chill out or something. And I was like, chill out? Are you kidding me?

Like I'm a man on a mission. I'm trying to change the world here. I don't have time to chill out. So I'll chill out when I retire someday here. But right now it's important and I'm pushing hard and it's because I believe what we're doing. And I believe it's not just like a financial thing. I believe it's bigger than that. And you guys know that who listen and you don't believe my, you understand what I believe in my mission and all those kinds of things. But, um, what I want to share today is, uh, last week, um, I have my kids and one of my kids didn't want to keep taking the bus to school. And he was kind of like, uh, just didn't, a lot of the kids in the bus don't use good language. The bus driver's kind of a jerk and stuff like that. And so my wife started driving him to school

in the mornings, which was really cool. And then a couple of times couldn't, we have a nanny that comes in the morning. And so she started driving and I was just like watching that. And I remember one morning last, I think it was Friday or something. Um, I was like making my supplement drink and mixing my powders, my pills, doing my big morning routine crap. That's so important, right? Everyone talks about morning routines. And I watched, um, Brandy, who's amazing human beings. She's a, our nanny take my kids and drive to school. And I was like, I'm, I'm missing that experience with my kids because I'm too busy doing my morning routine or whatever it was. Right. And so Monday came and I said, I told bone and down my, my twins, I was like, Hey, I'm going to drive to school today.

And I'm going to start driving from now on. They're like, really? I'm like, yeah. And so I jump in the car and I drive them and it's not a very long drive, but it was so cool because like, I had to pick one of their friends in the morning and so like i listened to them talking their friends and like and it was like this cool thing where i had this intimate glimpse inside the real world like we see the world our kids when we're um you know when we're at our home and stuff but you don't see it like them with their friends and like it just gave me this really intimate cool glimpse of like wow that's that's what's happening at school that's what they're really talking about i just sat there like quiet trying listening in and um that was the first day and then it was probably got home and then aiden and ellie they

there's the bus stop but it's like it's like literally a two minute walk from our house not even that maybe a one minute walk um but they usually get a ride when it's snowing because whatever so aiden's like you took them to school can you take me to school and he's so cute he's my little seven year old and i was like yes i'll take you to school so i've been driving so i get home and i drive them to school and so i did that monday and i did it tuesday tuesday i was like okay i'm gonna get these kids in good state for school so i picked them up i had music blaring and like got them all excited got them in state right and then and just every day this week i've been doing that and um i'm taking ellie and aiden as well to school and it's crazy it's only been a week

today's friday so it's the last day of the week. I'm doing this process. And I was like, I was like, how? Like, it was, it's been so cool. This morning, I got a little too much. I came in and my kids like way more connected to me. Ellie's like, hey, can you make me a Popeye egg dad? Which is kind of egg thing we make. I was like, yes, I made that in the down.

Hey, dad, you make me one too. So I made him one. And Ellie came and had me comb her hair and put it in a little ponytail. And I took the kids. And it was like so much more connected to my kids. And then I got home. My wife was like way different than normal. It's funny.

I'm always trying to impress her with all these crazy things we do. And she doesn't notice it. And like this, taking my kids to school, like how much of a profound impact that had on her. And it's just special and cool. And like I'm so grateful i figured that out now and not you know four years from now or five years from now when the kids are about to graduate and they don't want me to be around you know and so um i just want to share with you guys because first off it was just special to me and um it was really cool and

something i'm going to keep doing but second off i wanted that to be something to share with you guys because i know again everyone's situation is different so we don't have kids driving in the morning but but conceptually what is it what is what is it that you're doing right now in your business or your morning routine or something where like the most special things to you, you're not noticing them. You're missing them. I look back at the last few years. I probably missed a lot of that. I could have driven my kids to school a lot over the last few years and I missed it. And luckily, now I've fixed that

way and like, I'm so glad that it was earlier than later. Now I have the next few years to, to really have that time with my kids that I was missing out on. Um, but for you, what is it? Is it a spouse? Is it a kid? Is it a family member? Is it, um, someone else you love and care about? Is it a project, you know, you should be doing it. Like, what is it? What is the thing that you're missing because you're so busy doing your thing? And I just recommend to stop and look around a little bit and don't miss the moments because this last week has been really special for me.

And it was because last Friday, a week ago today that I noticed it. I stopped long enough to notice it. And then luckily I listened to the voice in my head and I did something about it. So look around, listen for the voice in your head, hear it, hear what it says, and then do it and see what happens. So hope to help somebody.

I got stuff, you know, so I apologize if I sound funny, uh, but I hope this helps you guys. Uh, I know it's been a huge, huge help for me this week and, um, literally is going to change the trajectory of my life. Like that little shift is going to be huge. So, um, all right, with that said, get back to work or stop your work and go hang out with your family or kids or someone. And that's it. So thanks, you guys. Appreciate you. Talk to you soon.

Bye. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.