The Russell Brunson Show - (FHL) Recap of Funnel Hacking Live 2022 "Day 2"

Episode Date: October 28, 2022

Today Russell is going through all the amazing speakers and highlights from Funnel Hacking Live "Day 2"! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, my Funnel Hacking friends? This is Russell. Welcome back to the Marketing Secrets podcast. I'm back walking us through Funnel Hacking Live. I know there's so many questions and people asking and want more behind the scenes. And so I'm glad you guys enjoyed these episodes so far. All right, so now we are moving on to day number two. Obviously, day number one was the Dan Kennedy Day,

which was crazy as well as SeaWorld and all the other stuff happened day number one. Day number two was the intro of Funnel Hacking Live this year. And that was day number one. Technically, day zero all the other stuff happened day number one. Day number two was the intro of Funnel Hacking Live this year and that was day number one technically. Day zero was Dan Kennedy Day, day number one. And day number two now, this is the day where we had a chance to start getting more into a lot of the tactical trainings and things like that.

Day number one, my biggest goal is give everyone such a big aha and like, but like making it big where all of a sudden you see the vision of what's possible, what's possible for you, how to create a movement. All those kind of things is what I tried to do with day number one. Day number two now, we started getting a little more tactical and technical. We did start the day. I've got the schedule here, so I don't forget any of the pieces of it.

We started the day with my friend, Jenna Kuchar. If you guys know Jenna, she's one of my favorite people ever. We always joke that she's like my marketing sister. I'm her marketing brother. We geek out on all the cool stuff. She's like the version of me that's more balanced. We always joke. I'm like, Jenna, if you work harder, you do so much more stuff. She's like, Russell, if you relax, you get so much more fun. Anyway, I've been trying to get her to speak at Funnel Hacking Lab for years. It's funny because what motivates most people, I'm like, hey, Jenna, you have 5,000 crazy funnel hackers here screaming your name. And she's like, doesn't do anything for me.

And so every year I try to get her and never been able to. And this year I didn't think I could get her. And then she launched her book and she messaged me. She's like, hey, do you think I could speak at Funnel Hacking Live? And I was like, wait, what? Like, yes. And she's like, do you have any room in the schedule? I'm like, we literally don't,

but I'm gonna move things around and maybe one of the reasons why I found hiking was a little crazy this year. We had a lot of speakers because there's so many cool things I didn't want to miss and Jenna was one of them. So we led the day off with Jenna, which was so powerful. Her heart is just, if you hear Jenna.

Anyways, her presentation was amazing and getting people back into just like, okay, don't stress out. You don't have to judge yourself based on other people's success. This is about you and about your journey, your mission. And she does such a good job of just making it more real for people. You know what I mean? And so she started. And after that, we started having a lot of people from our funnel hacking community.

So the next speaker was Josh Forty. And Josh is someone I've been watching for years, really enjoyed him. And this last year, and Josh is smart. He's playing the Dream 100, right? I talk about Dream 100. I tell people how to do it. Most people don't, right? When I message people, Russell, you're my Dream 1. I'm going to blah, blah, blah. And they always do that. Josh has been good. He shows up at things we're doing. He's at the events. He's talking to me. He's buying me gifts. He's always out there, right? I need some help with stuff. He shows up at things we're doing. He's at the events. He's talking to me. He's buying me gifts. He's always out there. I need some help with stuff.

He showed up. I need some help with the podcast. He jumped on and did interviews for me for a whole bunch of, just always there helping and serving. But even with that, I don't just put people on stage to help and serve me. But that's how I get to know you. And then the second thing is that he, people always ask me, how do you speak up for Nike Live?

In fact, I'll probably do a whole podcast episode on this specifically, but you know, the big key is like, well, I'm looking for people who, um, who took one of my frameworks and developed it further, right? Like that, like here's my expert seekers book, right? Like this is a book that I wrote that I love. Um, and inside this book I talk about the four stories and one of the stories is your core origin story. And, um, Josh went and he's developed this whole framework on top of that that 15 minute part of this book right he went deep on

it and it's like hey that's my favorite part of the whole process and he created this thing called the master story and he went deep in it and so like i was like yeah i want him to speak because he's taking one of my frameworks and elaborating expanding on like going deeper with like that's one of my my favorite things um and so uh it was fun having Josh up there on stage and, yeah, just someone who's been in the community for so long, giving and serving and being around, and he did a great job with his presentation, going deep on the master story, which is the first story you tell somebody when they come into your world, on your webinar, on your Facebook Live. It's the story, you know, for me, it's my potato gun story.

How many of you have heard my potato gun story once or twice or a million times, right? Like, it's that initial story about how you discovered the thing you discovered, right? One of the mistakes people make with origin stories, they think it's like, oh, it's how I, you know, I was born and this is why all the things I went through. No, the origin story is the origin about how you were introduced to the framework that you're teaching or you're sharing, right?

And Josh's master story was just going deep on that at a really cool level. Next, we're Taylor and Attica. They are from Germany and they're cool. They got a Two Common Club Award at Funnel Hiking Live a couple years ago and met them on stage, they gave them the award and afterwards, I don't even know how we connected,

but I started following them on Instagram and started watching them and it was so cool because they were living the lifestyle they were talking about, right? They were traveling the world, doing cool things and if I'm completely honest, I watched it on Instagram, I'm like, man, they are living the life. I wanna be them.

But on top of that, I watched them doing what was so cool. It's like they would go to different countries like Germany and other places and they would do these events teaching other people how to run, how to build your own course and they were showing people and Taylor would send me videos of their events.

Like, hey, we're here in Germany right now. We're here in Bali. We're here in these different countries and here's 100 people and they're all building funnels on ClickFunnels right now. And he'd show me, and he's doing these things all around the world, taking our software and doing these events all around the world, teaching people how to build courses on ClickFunnels. And I kept seeing it for like two years and just like, these guys are so cool.

And we haven't had a lot of international people coming and speaking at Fun Hockey Live. And I was just like, man, they're cool. They're living the lifestyle that people are dreaming of, plus they're actually teaching other people how to do this on our platform. It was just such a cool story, and so they came and presented, and it was just really fun having them there. Taylor, they even put a plastic bag on his head, and you can watch the replays to find out why and all sorts of stuff, but it was really powerful hearing their whole story. After that, Tyson Durfee, who's the world champion cap roper and a funnel hacker,

I had him come and speak because he's someone who's, again, one of the best in the world, world champion calf roper. And he told me that while he was on the road traveling doing this calf roping, he read the Expert Seekers book. This is not supposed to be a plug for an Expert Seekers book today,

but come on now, as long as we're here, right? Anyway, he told me he read the stuff and then he launched a whole course teaching calf ropers, like how to become good calf ropers. And he's got a side business now doing that and as he's getting older in his career, he's been helping other athletes

and so he's built his course plus he's helping other athletes build courses and so I wanted him to talk about in the next area of your life, right? Like you're a world champion calf roper or a wrestler or whatever you were, right? How to take that to the next level and turn that into a course and a product like you're a world champion calf roper or wrestler or whatever you were, right? Uh, how to like take that to the next level and, and, um, and turn that into a course and a product and something you can,

you can serve people with. And so that's what Tyson spoke about. It was really, really cool. He had collect, come on stage and actually calf rope him, which was, uh, which was awesome as well. Um, and then, um, the last presentation before the battery on this, uh, this video camera dies, uh, Steve Larson and I did one, and it was called Dramatic Demonstrations. And we're working on a book together on this topic. And this, for me, was probably my favorite presentation of the event that I gave. Like, I had so much fun out there,

and like, and Steven did. It was like so cool, like showing these dramatic demonstrations, showing these people who had died and passed on, like what they had done and how we could replicate that with what we were doing. I was showing people, like just like the, again, the Expert Seekers book launch, like all the dramatic demonstrations we did replicate that with what we were doing. I was showing people, like just like the, again, the expert secrets book launch, like all the dramatic demonstrations we did to get that book into the ecosystem.

And I don't think people believed it or understood it. And they're like, oh my gosh, I didn't realize like that's, I thought I just had to build a funnel. It's like, no, you build a funnel, then you do these dramatic demonstrations to fill the funnel. And, um, and it was just such a powerful presentation. So, um, anyway, that was one of my favorites as well. And it was just cool because we got to share old stories from old dead marketers and business people. That was really fun

as well. So, all right, my battery's about to die on this phone. I'm going to pause. I'm going to probably pick this up on my iPhone. I'll be back in a few minutes to finish out, uh, the exciting, uh, story about day number two. All right, my friends, welcome back. Now we are streaming from my phone. I hope that doesn't, uh, hopefully the audio comes in the same and it looks good as well. Okay. So after me and Steven talked about drag demonstrations and broke to lunch and then come back from lunch, um, I had a chance to go on stage again with Mr. Myron Golden. And we were talking about persuasion secrets. And that was another just super fun presentation where, uh, Myron and I kind of tag team back and forth where he would show like, uh, one of the persuasion secrets he

does to close people from stage. I would go back and show one of mine that I would do. We'd go back and forth and back and forth. I think we had like 15 or 18 that we were going to share. And after, I think we got through 10 and then our 45 minutes was up. I'm like, oh, man, there's so many cool things I want to share with you. But there's one piece that was cool. And I'm going to talk about this right now because on day four, I'm going to come back to it because day four I re-referenced this.

But I showed people like the psychology of cells from my mind, right? And I'm big right now studying like the mind, the subconscious mind, the lymphatic system, like of cells from my, my mind, right? I'm big right now studying like the mind, the subconscious mind, the lymphatic system, like how like all of our brain works, right? Uh, with emotion, logic, and fear. And so I drew a big picture of the brain. I showed like, I'm doing my presentations like this. I'm speaking to the emotion side of your brain, the logic side of your brain, right? Here's what I'm doing is to reprogram things subconsciously as I'm speaking to cell. And here's the thing to do is I block your fear. And I showed the whole process and the whole path. I showed how I did inside the perfect webinar

and how I make these, these things, right? And this is how I persuade people. And it's cool because people had a big aha about it. Like, oh my gosh, like I see now what he's doing, like the psychology and the strategy behind it. Not just like, oh, I'm going to tell three stories and then we're stacking the clothes. Like, no, no, there's so much, so many cool things. And so I shared all those things with people and they kind of freaked out. And then, um, I did my re-pitch I re-brought that back so I'll talk about that day number four but um it was really cool and then Myron was just you know he's amazing as always and his uh his his stuff he brought was gold too so Myron spoke after Myron it was fun we had uh Christine Morrell who I've had her speak like all of my events recently because she's so fun

uh she makes these funny ads that are ridiculous. Her first ad that went viral was in her backyard during COVID with a toilet seat, a rocking horse, and whatever she could find in her backyard. She's now turned this into this whole business for herself but for other people where she makes these ads. They're funny. They're hilarious. They go viral. The ad cost drops down. We add humor.

She came and taught her strategy for how she does her ads, which was amazing as always, which is so cool. After that, Alison Prince, who's been one of my favorite people to work with. You notice the theme, like all people speaking are my favorite people. Alison literally is one of my favorites ever.

She was one of our partners in last year's Two Calm Quebecs coaching program and everyone loves Alison. She's just so great. And I had her speak about how to use influencers to promote your products and services, which is really just a cool way. You know, we talk about affiliates a lot of times, but she was talking about influencers and she started her presentation talking about how she's sick and tired of giving Mark Zuckerberg money. Like he's got enough, let's give these influencers. And so it's all about finding these micro

influencers who have a following, have a list, who have these different things and then paying them to promote your products or services. And it's a great way to get traffic where you're not relying upon Facebook or Google or YouTube or things like that. And it's one of the things that I wish we talked more about in our community. More people aren't doing it, yet it's the thing that gives you the ability to grow and to scale without having to rely on Zuckerberg, which is great, right? After Allison spoke, then Mark Joyner came out. Mark was my original pre-Dan Kennedy mentor. Mark's who I learned internet marketing from initially. And he's, yeah, just brilliant business person, brilliant mind. But someone also who's just been a friend and a mentor for me for

so long. And we tried two or three years to have him speak for Knocking Live, but there's always a reason he couldn't. He's living in different parts of the world and just couldn't get there. And this time it worked. And it's funny because the first 30 minutes he went there and he couldn't, he's living in different parts of the world and just couldn't get there. And this time it worked. And it's funny because the first 30 minutes he went up there and he actually spoke on a lot of stuff he's excited about, which is future and technology and where things are going. And like, and some things were scary. Like I'm like backstage, like, why are you telling people this? This is scary.

And then he was able to bring a lot of hope at the end as well. And then I had a chance to jump on stage and do a quick 15 minute interview with him about integration marketing, which he's written a lot of really good books, but integration marketing is the most simple and I think the most powerful one, which is how do you integrate your product, your service into the sales channels and sales processes of other people, which is how we built ClickFunnels, by the way, BTW, Red Mark's book. I'm like, ha, I'm going to do what he just said. And we did. It was amazing. And it was just, I mean, between having a chance to interview Dan Kennedy and interview Mark Joyner, my two first mentors on stage was crazy.

I got a picture of them together. Um, but it was, it was one of the highlights for sure is having Mark there and, um, being able to show him like he, um, he was almost 20 years ago when he, he retired from internet marketing and he stepped away and he did this big farewell package where he sold his, you know, sold his courses, sold his company, everything he did that we called the farewell package. And I bought that and the farewell package was like that was my beginning and so to be able to see like when i retired from teaching internet marketing russell's

moment i grabbed the gauntlet now 20 years later this is what he built and it was cool to be able to show that to him and and let him realize it was like on the back of all the stuff that he had learned and figured out so mark was amazing and then after that me and todd came out and we showed everybody click funnels 2.0 which was so cool cool. It was the official launch. And this was fun to me because Todd spent the whole week working on slides for this one. So I'd even seen a lot of it. He's going through slide after slide after slide, showing the things, how it works. And everyone's freaking out. And we did it similar to, um, if you've ever seen, uh, how, how, um, uh, Marvel, when they launched the new MCU after Endgame happened, they did a Comic-Con,

they did this big show, and on the back screen they had this huge screen, and they had a timeline of like, here's all the movies coming out, and you can see it all, and then where it's going. And so we did the same thing. We had this huge timeline across the back wall, and it was like, here's all the features that are being launched today, and then it had today,

and then here's the stuff coming in the near future. And we showed this huge timeline. And people were going crazy, I was going crazy. We had everyone go sign up for ClickFunnels. Almost the entire room went and signed up for ClickFunnels 2.0, which was really, really cool. And it was the beginning. Like 2.0 was officially live at that point forward. And everyone was telling me they were gunning for who's going to be the first Two Common Club winner on the new platform. And so far, well, spoiler alert, as I'm recording this, we just finished the live ClickFunnels 2.0 launch. And so we became the very first 2ComicClub member.

And we are about, I don't know, 12 days away from being the first 2ComicClub X member on ClickFunnels 2.0 platform. This is the first round of rebuilds hit, which is exciting. So now, right now, the number two slot. Any of you guys can go for it. I won it first, but I'm looking for who's going to be the number one after me. The number one actual person who is a click funnels 2.0 to comic club winner so the gauntlet is set for all of y'all um after we launched that we had dinner we came back from dinner we had the two comic club awards uh two comic awards two comic club

x awards to uncle mc awards affiliate awards like huge award ceremony went for like two hours which is always crazy and after that we had tom bill you came out and tom uh talked about nfts and how you can use nfts inside your value ladder and how they work. And it was really cool. Unfortunately, because of like, anyway, hotels and unions, we had to be out at certain time routes. It's like time and a half for the next two days. It would have cost us like a million dollars if Tom went over. And luckily, Tom was so gracious.

He went and like landed and ended like one minute before we had to like start paying everybody overtime. And he got off the stage. But he did a great job talking to NFTs. And then he opened Q&A like he loves to do. And people ask questions that were not related to NFTs at all, but it was still awesome. He was out answering relationship advice and other cool things. And Tom's just such a cool dude. And it was just really fun having him out there and sharing his stuff. So that was day number two, you guys, if I'm not making a lie.

Once again, like day zero was insane. Day one was insane. Day two was like any one of those days in and of themselves have been worth the ticket price 10 times over. And that was just one of the days. So day number three, I'll talk about during the next podcast episode, we had some amazing stuff happen there as well. And then day number four and yeah, what an amazing, amazing event for those of you who were there. I hope you enjoyed it. I hope you loved it. I hope it transformed you and changed you. And for those who weren't,

we're already planning next year's and I think we almost finalized our first keynote speaker. It's going to be insane. I've been trying to get this person for four years now. So we'll see. Contracts, not ink, not science.

I can't say who it is yet, but you will melt down when you find out who it is. That's all I'm going to tell you. All right. Thank you guys so much. Appreciate you all. And I'll see you on the next episode here in the Marketing Secrets Podcast.