The Russell Brunson Show - (FHL) Recap of Funnel Hacking Live 2022 "Day 4"

Episode Date: November 11, 2022

Here is the exciting conclusion of the 2022 FHL recap series. Listen is as Russell goings through the final day of Funnel Hacking Live 2022! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details. Conditions apply. AirTransat.

Travel moves us. You're listening to Marketing Secrets with your host, Russell Brunson. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today, we're talking about day number four, the last day of Funnel Hacking Live to give those who were not there a glimpse of what happened and those who were there to remind you

about the lessons hopefully you learned and on top of that to give you guys a behind the scenes sneak peek of what was happening in my world while we were doing Funnel Hacking Live. So hopefully you enjoy this episode. All right, so it began day number four. If you remember, day number three,

I made the pitch for the certification slash Two Common Club X coaching program. And what happens traditionally is that night, all the emotional buyers buy, right? They go and they buy. And one of the things that we started doing is that somebody after they buy is they have a chance to come on stage and get pictures with me, with me and Todd, right? As a way to like take that picture, put it on your wall. And that way you see every single day to remind you like this is my goal. This is my future. This is what I'm working towards, right? And so, um, all the emotional buyers by that day, cause

they want to get pictures. I want to get lined. And we spend like three hours that night taking pictures, but everybody takes forever. It wears me out. Um, but it's also amazing. And so day number four at the beginning, the first half of the day, the goal, um, obviously is to continue the event, but at the same time it it's to get people who are the logical and the emotional, sorry, the emotional buyers, the logical and the people who are, who have fear to take the step, right? And so that's what's happening. So the way the day begins, the very first thing is I go on stage and this session is called, my team tells me, this is basically, if one person had a question, it means, you know, probably a hundred of you did. My team told me,

these are the questions you guys kept asking. So we get those questions from the back of the room from everyone who's on the fence trying to buy or not buy. And so I address them. So here's the top six questions people have. So I go and I address those to everybody. And it's basically kind of knocked down these fears that people have of buying, helping them to just get that out of their mind. Like, okay, I can buy because my big concern, Russell, address it from stage.

I'm ready to go. So the set starts. My team tells me that there's eight questions or ten, okay, I can buy it because my, my big concern, Russell addressed it from stage. I'm ready to go. So, uh, the set starts, my team tells me that, uh, there's eight questions or 10, whatever, how many it is, uh, questions are coming out. And if one person has, I mean, it's probably a hundred of you. So I'm going to go through these really, really quickly. Just make sure you get those questions answered and then we'll jump into the training. You guys good with that? They say yes. And boom, um, we do that. So that, that happens first. Um, after I spoke, then Marie Forleo, Forleo, if I said it correctly, Marie Forleo came and spoke.

Marie, first time I had a chance to meet Marie. I've been talking, I was introduced to her during last year's Funnel Hacking Live, and then invited her to speak this year, and she came out, and she was someone I was pleasantly surprised with. Like, I don't know, you know, if we were gonna connect or gel,

and I was just like, afterwards, like, she was so cool on so many levels. So everyone's wondering, is Marie cool? She's amazing. Like, I really enjoyed her. She was awesome. Her presentation was cool. It was all about like time management, which is something that like all entrepreneurs need, but we hardly ever talk about. So it was like super powerful from that standpoint as well. And she crushed it on stage. She was awesome. Like, I can't say enough good things about her. So Marie came in,

just did such a great job. After Marie, then Ed Milet came. And Ed was the first time I had a chance to meet Ed. Ed came out, and Ed's probably one of the best speakers I've ever seen. Um, in fact, afterwards, um, like everyone liked different speakers for different things, but like the overarching feeling as a whole is like the best speaker from like a speaking standpoint was that like his presentation was amazing. He had people crying and laughing and, um, it was really special. Um, if you had a chance to be in the room during that session, like it was something that moved everybody, uh, which was just, yeah, I mean, grateful for him for coming and doing that obviously. And then after he got done, then it came back and this was,

um, my slot to do, uh, what's called the repitch. So the repitch is where you kind of give people the last, like, this is your last chance, like go sign up now or don't, but this is, it ends at this time. And I wait to turn in our numbers for how many people are coming to eat at lunch. And so this is the re-pitch. And so for the re-pitch, this comes back to day number three. So I told you guys during my day three recap about this. But when me and Myron were on stage talking, I drew a picture of a brain. I talked about emotion, logic, subconscious mind, and clothes, right?

And so this is where we're at right now. I was like, last night, all the emotional buyers bought. So I redrew the brain. I redrew those three things. I said, right here, all the emotional buyers bought. So I redrew the brain. I redrew those three things. I said, right here, all the emotional people bought. And I was like, right now we sold, I can't remember what it was, 400 and whatever people had signed up that night, right? I said, statistically speaking, it means there's 222 of you guys who are still in the audience

waiting to be sold either emotionally or logically from right here, or you have fear that's holding you back. And so right now, you're just waiting for me to make a logical argument about why you should buy and give you some urgency and scarcity to make the fear thing go away. So I said, that's my plan

for the next 20 minutes. So I totally ran out of time. This is what I'm doing. And I made the logical argument which was like, anyway, I'm really proud of it. I did my logical argument.

I was like, cool, so how many logical people do I understand? I'm like, hey, you can step up and go buy now.

And the rest of you guys, you're waiting for urgency and scarcity. So this is what we're gonna do. Right now, we're gonna take a 30 minute break. There's gonna be a countdown clock. When the clock hits zero, your time is up.

You cannot buy at that point. Clock hits zero. Time's up. We're going to turn the numbers to the backstage. See how many people are coming to our new member luncheon. So you got 30 minutes. So for everyone who's fear-based and you're looking for urgency and scarcity, there you go. There's your logical urgency and scarcity.

222 of you guys are waiting for you guys in the back of the room. We're taking a 30-minute break. We'll see you guys then. Boom. We close it down. And it just went crazy. People were sprinting to the back and we signed up even more than I had imagined from the re-pitch. So the re-pitch did really, really well. We had a 30-minute break. When the break came back, then Garrett J. White

stepped on stage. And as you know, if you know, you have no idea what's going to happen with Garrett. So I was nervous and excited and scared and all the things wrapped into one. And he gave an amazing presentation. He spoke. His wife came out and spoke. It was powerful. And one of the most powerful things at the end, which I was not expecting, which put me into an emotional wreck, was he had me and my wife and me and Todd. Todd and his wife come on stage.

And they had Dave Woodward, who's one of my best friends and our business partners, who right now is, Todd and his wife come on stage and they had, uh, Dave Woodward, who's one of my best friends and our business partners who right now is fighting cancer and chemo. Um, and he was trying to get the front line, but wasn't able to. So we had his boys come up on stage with an iPad and on the iPad was Facebook live with, um, with Dave and Carrie. And again, I was just like, I was not expecting that or ready for that. And he had us all come on stage. He talked to us all as a whole. He had everyone in the audience like speak to us and like thank us for what we've done. And then he turned us around and they opened up the big LED wall.

And there were these huge, these three huge, not paintings, like artwork made of records and all these things of Colette and I, Todd and Ashley, and then Dave and Carrie. And presented us these gifts to us from the community, like, here's these amazing art pieces we made for you, and man, it was emotional, emotional seeing the art pieces, emotional being on stage with my wife, emotional having everyone in the audience thanking us, and then looking over and seeing my buddy Dave, who would have done anything to be there, but not able to be there, but to see his face and him smiling and see him and Carrie. And anyway, it was a special, emotional,

hard, amazing moment. And that's kind of where Fun Hacking Live wrapped for lunch break. And so, which was good, because I had a chance to go back and bawl my eyes out. But we broke for lunch and it was amazing. And everyone went to the lunch rooms. I had a chance to go back and bawl my eyes out. Uh, but we broke for lunch and, uh, it was amazing. And everyone went to the lunch, lunch rooms. Um, I had a chance to go in there to lunch room and just welcome everybody to the new two CCX coaching program and get excited, tell them about the

future, what's going to be happening and kind of have that conversation with all of them in there, uh, which was really, really cool. And then, uh, after lunch, uh, well actually, so during lunch, as I speak, I was talking to everyone. All of a sudden this, this, uh, voice came over the, the, uh, the loudspeaker and it was like, it was Marcus Limones. And he had, he had borrowed one of the workers like shirts and he came out, he had like a tray full of eclairs. He's like, Russell, Russell, don't let me in the room. I need to come say hi to you. And Marcus Limones comes in. I have some video footage of it. It's like the funniest thing in the world, but he came in, uh, and kind of just mess with me a little bit, which was fun.

And then after that, you know, I finished my presentation. Everybody went backstage to hang out with him. And he was just – Marcus is so cool. He was running back in the back of the event room, like selling T-shirts with the guys. He was doing other things. He was running around meeting people, taking pictures. Like just – he was really fun at an event. And anyway, I had just a lot of fun reconnecting with him and talking with him and asking him questions.

And that was a really special moment as well. And then he came on stage and it was interesting. His presentation style is so fascinating and different and cool. He came on stage and like the, you know, all the speakers, like the thing comes up, the smoke billows out and all things crazy. And Primate came up and there's no smoke. And so I'm like, oh no, something's broken. And he had like this rack with a bunch of coats on.

He brings this rack of coats out and he's like i don't want any smoke i don't think and then he starts dressing starts putting his coat on and his pants on and starts telling stories about the layers we we we wear and how we hide things and um he brought people from the audience up on stage and it was just a really cool uh magical interesting presentation um he had people crying and laughing and then he brought me and Todd on stage. He did a magic trick with us. Then we got to do Q&A.

I got to ask a bunch of questions and he answered them. And man, it was powerful. I still need to decompress that whole session. There's some just powerful insights and things he said to me, things he said to the audience that I think were,

anyway, they were magical that I want to bring out, I think in separate podcast episodes and just go deeper magical that I want to bring out, I think in separate podcast episodes and just go deeper on some of those things. Cause it was, it was amazing. And he spent, you know, an hour, an hour and a half on stage sharing with everybody. And it was such a cool way to wrap the event. Um, yeah. And then when Marcus got done and he left stage, then, um, I had a few more minutes with Todd and I were on stage and we had everybody, um, this is something we started three funnel hacking lives ago and it's powerful i had everyone write a letter to themselves um

like basically saying like these are the commitments made to myself and in a year from now that's what i want to be that's what it's going to look like and everyone wrote a letter to themselves then we have everyone fold it up and we put in an envelope we they seal it they write their own home address on it and they hand them in and then six months now we'll mail it out to everybody and have a chance to uh to chance to read the letters themselves, which is super powerful. And then also at the same time, in that envelope, we have an order form for Fun Hockey Live next year. And we have people re-up there. And so we've actually sold over a thousand tickets just from that exercise alone. So if you're doing live events, one of the most powerful things you can do is have people write letters themselves and then make a commitment like, you're going to be

back here next year. Go get your tickets. Don't put this off. Make the commitment now while you're in the moment, knowing you need to be here and that was kind of how fun hockey life wrapped and remember this year was so weird because we got done and you know last year Tony Robbins will speak for three hours went for six but how we got done it was like eight o'clock and I ever was tired and stressful and people have left on the flights but we ended that day like the whole room was completely filled there's five thousand people still sitting there it's just like I remember remember I didn't want to walk off the stage.

I was like, man, we'd kill ourselves to get 5,000 people in a room. They're here. Why would we leave? Why would we? And it was just this feeling where it was the hardest time for me to get off stage. I didn't want to leave. I wanted to do another session. How else can I give or serve?

What else can I do? But knowing it had to come to an end, I sat there for way too long just looking at everyone and waving at everybody. And then I had a chance to walk off stage. And that was, that was it. That was a wrap for Funnel Hacking Live, which is such an amazing,

such an amazing experience. For everyone who was there, I thank you so much for giving us the ability and the, the, the chance to serve you for those who, who are coming next year. I cannot wait. Like I promise you this year was good.

Next year will be, I don't know how, I don't know how to make it better but um every year every year we raise the bar so we're gonna keep making it better keep raising the bar for you guys uh because this is a place where you as an entrepreneur have a chance to find your home to find your people to find people understand you who think like you who have visions and dreams and and goals like you um and then also is a place that gives you the frameworks and the tactics and the things you need to actually achieve it i had a friend afterwards came back and he was like yeah i went to gary v event it was amazing he's like but there's no there's no tangibles right it's like they get people excited and they tell people like to post a lot on facebook and instagram and stuff

he's like but there's no there's no there's no tangibles like if i can live it's like i leave with a plan and a mission and an understanding and like it's not just like oh go do they go post things or whatever, but it's like, this is why, and this is the reason who I'm called to serve and how I'm going to serve them. And like the things I'm going to do to be able to have them,

the impact that I really want to have. And so, yeah, I felt like a life special because of that. And I hope, hopefully all of you have a chance to come and experience it one time in your life. One last thing I forgot about on the last podcast episode, there's one more piece. So for those who are curious about how we sell things, there's one more piece I forgot about, uh, the last podcast episode, there's one more piece. So for those who are curious about how we sell things, uh, there's one more piece I forgot.

And so right before, um, right before Jamie Kern Lima spoke, um, there's luncheons, everyone who's ever wanted to call my club award. We invite to this luncheon, uh, gets on day three before I do the big pitch for two common Quebec's before Jamie spoke. So it was right before lunch. And so we have them all come to a luncheon and their luncheon is we make a really soft pitch to Inner Circle. I said, you know, you've made it, you've made, you won a Two Common Club award. Like congratulations. Like that was the first step, you know, and you should be proud of yourselves. And our next goal was to get you to Two Common Club X and Two Common Club C and keep moving you through. And the way we do that is not in a coaching program. It's in a mastermind

group. It's called Inner Circle. And we make a very soft pitch for Inner Circle. And from that presentation, we were able to get 100 people to join Inner Circle at $50,000 apiece. We have 20 people who joined Category Kings at $150,000. And I think 14, 14 or 15 people. Anyway, no. Oh, 18. Sorry, 18 people that joined Atlas at $250,000. So it's a fun one because it's like, it's not like Russell doing a hard pitch.

It's just kind of like, this is the next step. And if you want to meet, like, these are the peers. These are the people who will be working the next year. It's going to be so much fun. And so that happened as well. So I know people ask like, when does Inner Circle happen? And so for any of you guys, when you win your first two comic club awards,

you'll be invited to that lunch. And that's how you get Inner Circle. You have to win a two comic club award to even be invited into the room where it where it all happens so anyway that's behind the scenes of podocam i'm hoping it's beneficial i know it's kind of a weird podcast series because it's like what am i going to learn i learn new things he's talking about what happened but hopefully it gives you a couple glimpses again a reminder for those who were there um excitement and hopefully i try to drop some key pieces and takeaways for those who weren't there. Um, and then, um, hopefully just for you guys, you know, you see front of stage and see

the external, but hopefully it shows you behind the scenes a little bit about what is happening for me and how I'm experiencing, uh, for my life. Cause it's a little different, obviously. Um, hopefully you got some value from the series again. I appreciate you guys so much. Thanks for listening to this podcast. Thanks for listening to any of the episodes for, you know, for that matter, but specifically this episode as well. Um, if you got value from any of this, please share it with other people. And on top of that, please make sure you take it for next year's Funnel Hacking Live. Um, yeah, it's going to be amazing. I promise you that it'll be something that'll, it'll change your life forever, but you got to take that step. So

that's it. Thank you guys so much for being part of this. Thank you for the community. Thank you for everyone who's at Funnel Hacking Live this year. We had the greatest time ever serving you and I cannot wait to see you guys next year. Thanks so much. See you soon. Bye everybody.