The Russell Brunson Show - Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71

Episode Date: September 17, 2025

In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where  I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start earning without chasing expensive traffic. You will see how the marketplace actually works and the simple tools that let you build funnels in minutes. I also explain the referral structure so you can earn by connecting the right people, even if you are just getting started. Key Highlights: The four core ways to earn in OfferLab: affiliate, offer owner, the combo, and broker How to list offers so you attract affiliates in the marketplace How to clone pages you already have an have them up and available on OfferLab in minutes And I even talk about how you can take a shortcut and get to super affiliate status ASAP OfferLab is built to make selling collaborative again. Start with the simplest play you can execute today, then add the others as you go. When you combine creating offers, promoting great offers, and connecting the right partners, the platform does the heavy lifting and you can grow without depending on paid ads! It’s insane! Check out ⁠offerlablaunch.com/go⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Td Bank knows that running a small business is a journey, from startup to growing and managing your business. That's why they have a dedicated small business advice hub on their website to provide tips and insights on business banking to entrepreneurs. No matter the stage of business you're in, visit td.com slash small business advice to find out more or to match with a TD small business banking account manager. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. This is the Russell Brunson show.

Hey, this is Russell. Welcome back to the show. I hope you guys enjoyed the last episode. You had a chance to listen in to my very first presentation of the Offer Lab Live event going deep into the history of how this game is played. You know, I talked about how if you want to be successful in the future, you have to understand in the past, right? And hopefully it's got a lot of value from that one. And you listen to it.

If not go back and listen to it, it's really cool. Today's presentation is a little bit different. This one, after we launched OfferLab and showed everyone this opportunity, one of the big things, a lot of people are like, there's so many ways to make money on the platform. I don't understand what to do or what to do next. And initially we shared like 17 different ways to make money on the platform.

And I think some people got overwhelmed. And so I did a special session where I said, look, there's basically this four, core ways to make money on the Offlaught platform. And I walk through each one, kind of step by step and walk through exactly how to do it, how it works. And by time it's done, people are like, oh, I get it. This is why this is so important.

This is why you care so much. This is why you keep talking about it and making it such a big deal. And so I want to share this episode to you guys as well. He can go through the four core ways to make money on the Offer Lab platform, whether you're an affiliate, if you've got an offer, if you've got an offer, if you're someone who has nothing and you're trying to figure out how to hustle, maybe you have both, you're both an affiliate and an offer creator, or maybe you want to learn how to be a broker. I'm going to walk through all the different ways, and I think it's going to open your mind

to the opportunity that you can have by jumping all into OfferLab. The coolest thing about OfferLab, too, you probably know at this point, is it's free, so there's no reason to not do it. Just go to OfferLab.com, get your free account. And while you're doing that, listen to the rest of that episode, we'll find out four different ways to make money on the platform. What's up, everybody? Great to be here again.

Excited to be hanging out with everybody. How are you all feeling? I'm not going to lie. I'm feeling really good right now. Two days ago, I was really tired. yesterday I was kind of getting back. And now today I'm ready to rock and roll. Yesterday was special. I hope all you guys enjoyed the event yesterday. There were so many amazing speakers, so many like just ahas and takeaways and just different ways to look at the world and

understanding business and marketing today. And it was really special. I hope you guys all took advantage of it and participated in full out. Again, you had a chance to hear from speakers that normally, you know, it would cost thousands of dollars to hear these guys speaking. You had a chance to hear them for free for being part of this launch event. So hope you enjoy it. And today is going to be just as insane, if not more. I know the speaker lineup, and it's amazing, and so I cannot wait to share all these amazing people with you guys today. But before we do, I want to spend a few minutes hanging out because you get thousands of

people on a live stream. Like, come on, I want to talk to you all. So I asked if I could jump in and talk first. I'll be okay with that for two different reasons. One, I want to share something really cool. I think it will be useful for you guys. But number two is last night we were going through all the chats and all the everything, and there's a whole bunch of questions everyone's asking.

And so I was like, how can I answer all these questions really, really quickly? So my team put together a list. and the ones that were asked the most often. And so my assumption is if, like, if, you know, 10, 20 people are asking the same question over and over again, it's probably 2,000 or 3,000 people have the same question. So I was going to go through some of those really quick if you guys are cool with that. You kind of go through some of these questions and answers. And that way, for all you guys who are like still a little confused about Offer Lab

or about the certification upgrades, stuff like that and kind of like get rid of that and then you can just focus on learning for the next, you know, eight hours today. Is that cool if I do that? Do you guys wave your hands if you're cool with that? All right, sick. That'll be fun. So first thing I do, before I go through the questions, I wanted to kind of re-step back because, again, every time you launch a new platform, it's kind of like when I launched

ClickFunnels the very first time. We launched this brand new platform into the world, and they can do a billion different things. And I'm showing it to people, and they're like, there's so many things that it can do. I don't know what to do. It kind of reminds me of, you guys any Seinfeld fans in the room. Do you remember when Jerry gives his dad a little pocket calculator and his dad figures out that you can, like, oh, my tip calculator.

He's like, Dad, it does other things. I guess what I felt with ClickFunnels. people are like, oh, I can use it to get lead to generate leads. I'm like, it does other things. You can sell anything. Like, oh, then I show people like, you can do a book funnel. Like, oh, click funnels, you can build book funnels. Like, it does book funnels, but you can do webinar.

Like, oh, you can do webinar. And it took me like a decade to convince people like all the ways you make money inside of ClickFunnels. So this is kind of similar. Like even two days ago, I shared like 17 different ways to make money on Offer Lab. There's more. There's a lot of different ways. And so I think for a lot of you guys are like, I'm excited.

Russell's excited. Everyone here's excited. I'm not really sure. exactly how I'm going to make money with this. How many guys are trying to feel a little bit like that? You're feeling the energy, but you're just a little bit like, okay. So I wanted to step back first. I'm going to break it down because you gwash away all this stuff.

There's basically four core ways to make money inside of offer laps. I'm going to walk through those really quickly because if you understand that, then inside of that there's a million different ways and strategies to do it, but there's four core ways that I see. And as you're listening to the speakers today, you'll notice people are talking about everything. You're like, oh, that's number one. Oh, that's number three.

That's how, and you kind of see where these things would fit for you specifically. Okay. So I'm going to go through those really quick. So four ways. All right. So way number one, way number one is the most simple. This is the most easy. A lot of the questions you guys have.

So how long is this going to take? How much time do I put it into it, blah, blah, blah, all that kind of stuff, okay? The first way is the easiest way. If you saw me do the demo, it literally takes less than a minute to do, okay? How many guys want to do this in less than a minute, okay? All right, this is the easiest one. So this is just basically affiliate marketing, okay? if I can type or write affiliate marketing.

I have the worst handwriting. Okay. So affiliate marketing, that's the first one. If anyone comes in late and they're like, what did Russell right here? So it's affiliate marketing. Okay? So that's the very first one.

Now, what's cool about OfferLab versus traditional affiliate marketing, traditional affiliate marketing, traditional affiliate marketing, I go find some of the product I like. I sign it for an affiliate link. I get the link. I promote it. Someone goes to their funnel, buy stuff, and doesn't buy stuff.

And then I get paid commission. So that's traditional affiliate marketing, which is great. Okay. There's always going to be placed for that. Offer Lab is different because as an affiliate, it puts the control back. into your hands. You're going to figure out what is it you want to sell and how do you want to sell? What's your upsell down, so flow? What's it going to be? Okay. So what it does is

with the affiliate marketing, basically you log into the Offer Lab marketplace and you see all the offers that are there. Okay. And today there's a lot of offers. Tomorrow will be more offers. The next day it'll be more. In a month from now, it'll be even more. In six months from now. So this marketplace is expanding and it's growing every single day. Okay. Big part of launch events to get more people with offers on here. Okay. But as affiliate, you're going to go and basically shop around for offers. You go to OfferLab, you log in there's tons of different offers you're like what should I sell okay you can log in there you can see what's even available to sell okay and for example like right now I don't have it right yet

but well I do have all my books are on there so if you like I want to sell dot com secrets you can go like I want to sell dot com secrets and you go submit and then you can sell my dot com secrets okay if you want to sell other products I'm adding think and grow rich there students in future thinking grow rich will be in there uh thus people have courses people have uh membership sites there's all sorts of stuff like I'm adding our school groups into there so like if you wanted to promote our school group like like all sorts of products are in there, and it's going to keep growing and evolving, right? And then you as an affiliate, you log in and say, okay, I want to build a funnel.

You're like, for my funnel, I want the first product. I'm going to sell russells.com secrets, DCS. And then I'm going to upsell Eileen's speaker course because someone by it. Well, it's a funnel is going to learn to speak. So I'm an upsell Eileen's speaker course, right? So maybe she's got a speaker course for $300. And then after that, I'm like, I'm going to do Christine's funny ads course because Christine's got a funny, you guys will meet these guys tomorrow, today or tomorrow.

Tomorrow they're speaking, but you'll, anyway. So then Christine's got a cool funny ads course. funny ads course. And so I put that thing together and then I can go on social media, but hey everyone, there's this really cool book called dot com secrets. You haven't read it. It's amazing. Click here to get a copy of dot com secrets. They click on it and then they go to your offer-lop affiliate link. Boom. They buy dot-com secrets and then they upsell Eileen's speaker trade and then they upsell Christine's thing and you're going to pay commission on every single one of those, right? And then in real time what happens is after

the sale comes in, the money gets split. So, uh, so my dot-com secrets, I get paid half the money or whatever percentage I put and then I ship the book out and you get the other half. And then the day by Eileen's course, depending what percentage she splits on it, you get half the money. She gets half the money. Next person gets it. It splits half money, half money. And so you can create whatever you want. It's the coolest thing in the world.

You just figure out what I want to sell. And literally you can do this every single day. Every day you can walk an awkward offer, I look around me, what is in? You're like, oh, here's some cool supplements. Like, oh, here's this cool thing. You can just go create a funnel in 30 seconds and just go post on social media. Go post it on Facebook. I saw people doing this yesterday.

They literally were going on and just like creating a funnel an offer. Like, hey, guys, go get this free book offer. hey, there's a really cool $27 ebook, like, and people are just putting offers out there. And so it gives you ability, like, you can launch a new offer every day, okay? It's really fun. It's really easy. Now, what I recommend doing, the affiliation are the most successful. Usually they buy the products first.

So what I would do, if this was me, I would set up the funnel, I'd buy the front end. That way, when the box shows up, let's say you buy dot com secrets, right? The box shows up, I would make a video, me unboxing me like, hey, guys, I just got this book in the mail. I'm going to read it. I'm going to unbox it. You pull the book out and you show them. Like, this is amazing. If you guys want to copy, click link down below.

Right? And then when someone goes, they buy the whole thing. Same thing with supplements. I was telling you guys two days ago about Kenzyme, which is a supplement I take that gets rid of plastics in your, microplastics in your body. It's the greatest supplement in my before test, my after test of actually using that supplement showing my blood levels of plastic before and after. So I'm going to be making video in the very near future.

I'm making, here's my plastics before and after, and here's a supplement I take. Click down below. And all I'm doing is taking them to literally the Offer Lab funnel that I'm building for Kenzyme, which takes me less than a minute to build. So that's the first way to make money, just traditional affiliate marketing with the spin, where you can go and figure out exactly what you want the funnel to be. And again, you can build infinity funnels in here, okay? Every day logging, like, what I want for up front and what I want for an episode,

you can pick things in just very simple, okay? So that's way number one. You guys all got way number one? If you got way number one in the comments, say, right, way number one. Like some people like McCall is so good at giving good call out to like what to say in the comments. I was like, comment, something. Cool. All right, way number one, let's go.

Okay. All right. Okay. You guys ready for way number two? All right. Way number two. This one is really cool. This one is for somebody who owns an offer. Offer. Okay. Offer owner. Okay. This one who has an offer owner. You have a product that you sell on the internet somewhere. Okay. A lot of offer owners. Okay. Now there's an offer over the way you can make money is you take your offer and that you can sell your offer anywhere. It doesn't matter if you sell it on Shopify, ClickFunnels, Patreon, GHL. It doesn't matter where you sell it at. You can still sell it over there, but you can take that offer, and then you plug it into offer lab. Okay? And so it's just in the marketplace. And so you put your offer in the offer lab, and it's there, and then guess what? Affilius can find it, and they can be like, oh, I just have so-and-so's offer. That'd be a great upsell for me.

That would be a great order for a bump. Well, that'd be a great friend. And then people will literally just take your offer and promote it. Okay? So if you have an offer and you don't put it on offer lab, the only logical reason I can think of. Yeah, there's only one. The only logical reason that you wouldn't put your offer on offer lab is you literally, hate money. That's it. There's no other logic. People are like, well, what's the downside?

I'm like, it's free to put on, and then people sell it and you make money. And they're like, but I don't know. Like, what? Do you hate, like, there's money. You just, you put it there. And then it's really, it's that easy. You don't do anything. You just put it there. And then people sell it and you get money. Like internet marketing used to be hard. We had to do stuff. We had to like drive. You just put it there. And then these guys take it and they sell it and you make money. I try for three months to get every person I know on the planet to put their offer to an offer lab and they all fought me.

Except for like, I think we had 600 people got their offers live before we were live about two days ago. I'm like, you guys, not only do you get money, you also get the lead. Someone buys your product. It gets fulfilled wherever you sell. So you sell on ClickFunnels or GHA, wherever you sell out, someone buys an offer lab.

It gets fulfilled inside your product, inside wherever you sell it typically. So all you know is that an order comes in, money shows up, and then your product gets shipped out to get out of your CR. So it's just free lead gen, free money, free everything. So that's number two. So if you're an offer owner, all you do is you take your product, okay, and you put it on offer lab. That's it. It's very simple. Okay.

Now this takes a little bit longer, but not much. Okay? This takes less than a minute to build out of funnel. This takes probably 15 minutes to get set up. Okay. So just for those who have an offer, I'll explain how it works really simple. It's so easy. I'm not going to demo it because I didn't create a demo video, but I'll explain it.

So, like, for example, I took everyone my salespits, like dot com secrets, expert secrets, traffic secrets, 30 days, dot com, every sales letter inside click photos, and I just clone the homepage, and I change the title of the homepage to slash offerlap, right? So if someone goes to expertseekers.com, you just, you see the sales page. If you go to expert secrets.com slash offerlap, it's a clone of the page. It's the clone, straight clone. Okay. Then I tell OfferLab, I'm like, here's where the clone page is. And Offer Labs, like, put this code and just paste it onto that page.

so you copy and paste it takes control c control v so three seconds maybe you paste it on the page and then offer that pings and it's like found the page and then off that pops up your sales page in offer lab and all you do is you go to every single order button and you just and you click on it and you say switch from my normal order button to an off lab order button takes you 30 seconds and then it's done and then that page is live inside click or is live inside offer lab and it's done that's it and then you get free money and free leads just for putting it in the marketplace so that we can all sell it for you that's it okay that makes sense it's almost too simple okay so number one way to make money is being affiliate market number two way is put your offers on there and have other people sell them okay how many guys

understand way two if you do type in way two right now what's up way two type in the comments all right way two okay you guys getting this I told you this is really simple I think we're all over complicating this this is like my gift of simplicity to the world now that you're all getting Okay, way number three, and this is by far the best way, just you're all fully, fully aware, okay? Way number three is a combo of these, okay? The best affiliates I know have their own offers. The best offer owners are also affiliates, okay? This room, everyone who came out here are speakers, most part, they all have offers, and they're all affiliates.

They're doing both, okay? To really, really, really, really win at this game, the key is doing both of them. Have your own offers on the platform, be in affiliate, doing co-labs, doing joint, like, this is where, this is where people will make the crazy kind of money, the money that we're all hoping for. The two-coma club amount of money, right, is when you're doing both of them, okay? So how does that work? Okay. What happens is in this, we start doing partnerships together, okay? So, let me think of an example.

So Robert Kiyosaki wrote Rich Dad, Poor Dad, Right? Really good book. He also has a game called Cash Flow Quadrant, and I'm getting him right now to put that on the platform, right? And so for me, it's like, I promote my stuff every single day. Like, I have an event called Selling Online, right? So Selling Online is an offer that I have an offer lab. I pay 100% commission. It's a $100% commission.

It's in there already, right? But Robert Kiyosaki is putting Rich Dad Portad on there and the game over here. So, like, for me, it's like, I can keep promoting my own offer, which is great. But eventually, my audience gets tired to hear me talk about myself every single day. So I was like, wait, Rich Dad, Poor Dad was the book that changed my life. I read it where I was in college, changed the trajectory. Rich Dad Poor Dad, very soon, is on Offer Lab. So I go, hey, I'm going to do both of these things, right?

So I'm going to say, okay, I'm an affiliate marketer. So I'm going to go and I'm going to create a funnel in 30 seconds. Where number one is I'm going to put Rich Dad Port Ad as a book. Then he's got the Rich Dad Portout out board game. I'm going to make out the order form bump, okay? And so I'm going to drive traffic. I'm an affiliate. So there's the book.

There's the order form bump. Then after that, then upsell number one for one click upsell. Guess what I'm going to put in there? My offer. I'm going to put selling online. Okay. Now, my audience has heard me talk about selling online. line every single month for 12 months in a row. How many guys are like, if you send me another

email about selling a line, Russell, I'm going to strangle you, right? We've had, I think, 50,000 of you guys who've gone through that event. It's like, we promoted it pretty aggressively. We spent over a million dollars a month on ads over and over and again. So for me, I'm always like, what's a new way to introduce this to my audience? So instead of, boom, now I have this funnel where I'm still in Rich Dad Porta. I can go buy ads through. I can go live on Facebook. I can go live on Instagram. Hey, guys, this is the book, Changed My Life. It's called Rich Dad Porta. If you haven't yet read yet, click down below to get it. They go to click over here. Boom, they buy Rich that port ad, they buy the order for a bump of the game, then upsell them one selling online.

And they're like, oh, now they're a different state. Like, okay, I'll try Russell selling online event. One click upsell. Boom. Okay. Now, what's happened? I made money as an affiliate and I sold my own product. I did both.

That's the big secret. That's it. When you understand, like, this combination is how you start winning this game. Okay. And then I can go back to Rich Dad Porta. I'm like, hey, man, I sold 5,000 copies of your book. He's like, you did? I'm like, yeah.

We should be friends. He's like, we should be friends. You sold 5,000 copies in a book? I have an idea. What if you took the dot-com secrets book, right? And I build you a funnel in five seconds. Dot com Secrets book here. Upsail my trilogy set.

And then over here you can sell your real estate cash flow coaching program, whatever. He's like, sick. Then he promotes it because we're in a partnership. I sold a bunch of books for him. He sells 5,000 copies of my book. He sells his coach on the back. We both win. Guess how much money I gave Mark Zuckerberg in that transaction?

Zero. Guess how much I got from Robert Kiyosaki? A lot more than zero. Okay? that's the game plan. Does that make sense? That's this collaboration. When you play both sides this game, where you're an offer owner and you're an affiliate, you start going in these networks in the network and you start getting no people inside there. There's like there's so many collaboration deals. We got some speakers today. I got some glimpses of what they're going to be

talking about where they're going to show you guys how to do this. How do you create really good front ends and put them in here with AI? How do you get things working real fast? How do you create front and offers and back end offers? Some of you guys are maybe new to this game, I don't know how to create offers very quickly. Inside the certification, we're going to teach you and train you on how to build offers. Because if more offers you have on the platform, first off, opportunities you have to make money. But number two, it's like more collaborations, ideas and ways you can move things around. Right. And so there's a million different ways. But that's way number three is the combo. Okay. This is the way that you make the most amount of money if you do

this. Okay. Now if you're just beginning, you should start here. Okay. Then you should learn to get offers. But you should have evolved to this where it's like, okay, the combination of mixing and matching offers and audiences and people is how we win this game the best. Okay. All right. That's way number three. How many guys like way number three type in way number three in the comments? I'm actually curious now. Okay. About one, two and three, which we you most excited by you most side about way number one, way number two, way number three, which way are you most excited by? Three, three, three, three, three, three, three, one, no one.

No one wants two. Come on, guys. All right, you got some twos in there. Three's are technically two, all right. Okay. All right. So there you go. Way number one, way number two, way number three.

Oh, wait. Russell said that there are four ways. But wait, there's more. All right, how many guys want the last way? Okay. The last way, this is my sneak attack. Okay, so I'm going to be completely, I'll show you everything. I am fully, fully aware the offer lab platform only works if you all adopt it.

That's the reality. People ask me, how's launch going? I'm like, this is not like a typical product launch where it's like, we made X of a billion dollars, right? Like, this is not that kind of product launch. I'm making zero dollars. Like, we literally paid out a hundred percent commission. So I don't make money on this product launch. I make money in the long term if we all adopt the platform, we start using it, right?

So traditional, what would happen is I'd be out there trying to get all the affiliates on and trying to get all the offer owners. And I am. My team's not, we've been doing that, like, that's my number one role right now, right? It's getting everybody on the platform. So that's the heavy lifting I'm doing. But as we put this together, like, what if we did something kind of crazy? And this is not something we're doing for forever, by the way. This is like, right now, I need your help.

Therefore, I will reward you handsomely for helping me. But in, who knows, three months for now, six months for now, when adoptions happen, I won't need the help anymore. And this part will disappear. Everyone who has it will be locked in. But long term, over the decades, I don't need this. So when we hit critical mass, it'll just grow. But during the short term, there's this little window where I need you guys help.

So to do that, I'm going to reward you handsomely. So way number four, it's what we call a broker. Okay. So this is what a broker is. A broker is you find somebody who has an offer and you get them to put out an offer lab. Or you find someone who's an affiliate and you get them to come out to offer lab. And so you just are the one shaking the hands and connecting me and them. That's it.

You don't have to sell anything. You don't have to do anything. You just connect them, okay? And by bringing them on the platform, you can get a broker fee. Okay? Now, I talked about this two days where I did the big longer presentation. I talked a little about this. There's basically, there's three tiers here where this works.

Okay, when someone first comes in, you don't get any broker fees at first because it's just, it's just, yeah, it's just, we don't know if you're good or bad or if you're spam or scam or we have no idea, right? So as soon as you sold your first $1,000 on the platform, what we do is we give you 0.5% of any of the transactions that happen from people you bring on the platform. So let's say, for example, if you met Robert Kiyosaki and you brought him onto the platform and he put his offers on an offer lab. So I recommend you guys learning how to use this. You can help these people because if they get their offer on an offer lab and people start selling it's just free money for them and then also for you. Because if you get them on the platform, you get 0.5% of every single transaction. So that person sells a million dollars a year of their product. and services, you get 0.5% of all that.

If you bring in three people, five people, 10 people, 20 people, like that adds up really, really quickly, okay? Also, if that person happens to do both of these and they promote something as an affiliate, you also get 0.5% of anything that they sell as an affiliate. So imagine you bring one person in and that person sells a million dollars a year of their own product and a million dollars a year as an affiliate. You're getting 0.5% on both sides of the equation. Now, I have no idea what the math is on that, but it seems awesome.

And that's if you just get one person. Imagine if you get two or three or 10 or 12, right? Or 100 or 1,000. It's insane. Okay? So this is the first year. Now, after you've processed over $100,000 on a platform, then we bump you up to 1.5% referral fees, okay?

And so that's what I want to get you guys to do is we want to train you guys to come really, really good at this game, get you good at like being an affiliate, you get you creating offers, getting good at doing these combos and being brokers and stuff like that because when you get to here, they get 1.5%. Okay. So that means you bring Robert Kiyosaki in or whoever, they put the offer on the platform,

anything that is ever sold from that account in their, in the future, you get 1.5% royalty on it. Is that crazy? Okay. Or if that person's affiliate and they promote something at 1.5% of everything they ever sell in the future forever. You guys get in this? You guys get in this to make it sense? Okay. This is my, this is my bribe that you guys to help me to build this community. Okay. And again, this is not something that's here forever. It's here today. It might be here for three months, might be for six months. I'm not sure exactly people are like, when are you shutting it down, I'm like when we hit critical mass. Okay. Right now, anytime you launch a new company,

it's like putting something into orbit. And a platform's big. like that. We're producing into orbit. And so I'm going crazy. We're spending my time, energy, money, resources, staff, everything to do this. And this is how we're recruiting you guys do as well, because if you help, it's going to be very, very profitable in long term for you guys. Imagine you bringing a dozen affiliates and dozens product owners, like your royalty checks over time in a year. You've now, five years from 10 years from now, it can be really cool. So that is the third way to make money. Now, there's one other cool thing that I'll share really quickly. And I'm going to go through the, my team tells me. A lot of people were

asking, it's like, I saw this on the site. You just talked about this. But is there any way, I'm like, I see people want to bring in like some heavy hitters. How can I get to this right now? Like, I want that today. I don't want to wait and then get a little bit in here. I want to like, have me guys were like just a shortcut and just jump to the top and get the highest commission possible so that every person you bring in. Yeah. Okay.

So the way we do that is we didn't want to just make it like everybody has out of the gate because, again, just we want to make sure people are qualified. They understand what they're doing. They like sometimes if you give somebody with no knowledge or education, they go out, they do crazy stuff. And it makes the effort on our team side infinity times heavier and harder. So we decide if we shift this a little bit, if we can train people and certify them on how to do all these things, they can get really, really good at it, then we're willing to shortcut this. Instead of waiting until you get to $100,000 in sales, we'll just gift you that. Like, we'll bump you up that level, that commission level because you've been training and you certified.

That way is taking the heavy straight off of me and my team's aside. So that's kind of what it is. And so that's where we create the certification offer. I'll walk through here. I'll walk through exactly what it is here in a second. That's the $497 offer. A lot of you guys saw that. We talked about two days ago.

It's $497.97. You get certification, which gives you a whole bunch of training on how to do all these pieces in depth. And it gives you training how to be a broker and how to do all these kind of things. So it walks through a lot stuff. And that's really the key of the certification program. So actually, I'll show that really quick and I'll do the question. So these are the pieces of the certification program. My slides up.

There we go. So the basic things is, first off, is we walk you through eight different affiliate playbooks, like how to do affiliate marketing on the playbook. platform, okay? And these are really cool. I've been building these. The live training for all these start next week. Like his body, like, where's the training? I'm like, when you log in there, there's a calendar that shows you exactly what's happening. These are happening live. I train better live than you when I'm pre-recorded. And so I thought it'd be more fun after this launch, the event's done, is to do these live with you. Okay. So the, there's eight different

workbooks. We go through teaching eight different ways you made money as an affiliate marketer. Okay. Number two, there's six different playbooks on how to be an offer creator. Okay, how to create an offer, I put things together, stuff like that. Number three then is three different ways to be an offer broker. We're going to walk through exactly what those three ways are, how they work, teach you guys how to do it, how to get people on the platform, how to onboard them. We're creating some really cool tools where you could literally go to a Shopify story, click a button, it'll pre-build their page in Offer Lab.

And you can show them like, hey, I just build this for you. Do you want it an Offer? I'm like, yeah. And then you get him an Offer lab, and then boom, you've locked them in. It's really cool. Some cool things that are coming with that. So those are the broker playbooks. For those guys who have a new offer or you want to have an offer, we're going to be teaching us

how to take that offer and launch it. I think that one's live next Wednesday, I believe. We're going to launch the offer with you, show you how to get your offers on the platform, how to launch and how to do it correctly so that people will actually buy your stuff. I've already noticed people posting stuff in the marketplace and they're doing it wrong.

They're trying to speak to the person who's going to buy the product versus like the marketplace you're going to be speaking to the affiliate. That's who, so we're going to teach you guys all the nuances and how to like actually launch your offer correctly on the platform, make sure it's going to work. We built out an entire white label webinar for you

where when your offers on the, on the platform, you can do this webinar to your audience to get people to buy the product, to promote the product, a bunch of stuff like that, which is really cool. Then for those things, if you don't have an offer yet, I'm giving access to my core seekers product. We sell this product for $500 by itself.

You get core secrets. It's the best product I have to teach you us how to actually create an offer you can sell. So core seekers is coming with it. And then for those you're like, I don't want to get traffic. We're giving you our affiliate funnel traffic, which is a 30-day challenge. They'll walk you, everything you need to get traffic. And then the super-filly shortcut is it'll bypass you from down here all up to 1.5% and it'll lock you in that way.

So again, when we shut off this super-filiate thing in, you know, three months or now, whenever it is. In the future, nobody will get any of this. But you will be locked in. So anybody you bring in moving forward, you'll always have that. So like people are like, when's this offer available? Like, when does this shut down? Like, I don't know exactly what's going to shut down, but like that's going to disappear. So this is like, like, I need your help. Therefore, I'm, I'm giving you guys something insane. And I want to make sure you understand that and you don't miss out because then that bonus is literally priceless. No platform's ever done that. I've never seen a platform that shared, shared their fees with with their audience. Like,

we're the first. I'm sure someone will knock me off. As right now, we're the only ones. And so that's really, really cool. So $12,000, and again, you get it all for just one payment of $497 today. And the next week, we'll jump on and start going through all the playbooks, building them out, showing you guys how to do it, executing you get better and better and better. They should feel more confident, more certainty. It'll be more fun. And you'll start playing this OfferLab app game. It'll be really cool. So if you haven't got it yet, go to OfferLablaunch.com.com. I know a lot of you guys already sign up. So congratulations. We've already bumped your commissions up for everyone else. make sure you get that. We'll show the slide and kind of reference it throughout the day a couple of times. Make sure you don't miss it. But so I want to make sure you always all have that. Okay. With that said, my way over time, I'm going to do two minutes on my, my team tells me real quick

and then we'll, and then we'll jump out. So just because I think some of these are really important. First question is, what's the difference between Offer Lab and ClickFunnels? Great question. So ClickFunnels is my baby. I love it. ClickFunnels is a platform. And you know ClickFunnels is where you put your offer, your sales page, your funnel, your merge,

all that kind of stuff, right? Offer Lab is here. And OfferLab is an affiliate platform. So I still sell all my products on ClickFunnels. I just take it and I say, I'm going to go list it over here on the platform. And then somebody can come and they can buy it from OfferLab. And when they buy it, what happens is then it goes and it unlocks it inside of ClickFunnels. And then when they get the Thank you page, it gives them access to whatever they bought inside ClickFunnels on the Thank you page.

Okay? And so they still work hand in hand, but that's kind of the difference. Okay. That leads me to the next question. It's like, I don't use ClickFunnels because I still put my offer in Offer Lab. And this is the coolest thing. We created this. It doesn't matter what platform you use.

Even, like, my moral enemies. If you use them, you can still use our platform. It's great. Okay? So, sometimes I go too far. And I'm just like, as it's coming out of my mouth, I'm like, stop, Russell. No. So if you use anybody else and you put your product in their platform, guess what?

You can still list it an off-lap when someone buys it, unlocks it inside of that platform. If you want to use Shopify, okay, it's Shopify. You can put your products here. okay someone buys here it still ships it from Shopify it's just listed here in the marketplace if you want to use patreon or if you want to use um school or if you want to you like whatever it doesn't matter um we either directly integrate or there's workgrounds you can zaping and we'll train you on how to do all this thing during the offer launch playbook next week um it doesn't matter what platform um you can you can connect in and so what happens is the affiliates come in

they sell through offer lab but then the fulfillment happens on whatever platform you're on and we're a platform agnostic it doesn't matter which platform use it like we'll just fulfill over there. And so that's what's really cool about this is just something that any platform gone, it can be good. Now, this is a big secret for those you guys who want to come brokers. Okay? Imagine this. If you're a broker, all you do is you go to Shopify and find every single Shopify store and you contact them one at a time like, hey, you've got 30 products. I put them on an offer lab for you. It's just free money. They're like, sure, and then you do it and I get 1.5% of everything that sells to that channel. And then you go to the next one,

next one. In fact, there's a site called builtwith.com. You see builtwith.com. Here's the big secret. You're going to learn to go deeper on the broker stuff, but builtwith.com, you go in there, you're like, show me every single site that was built in ClickFunnels, and it'll show you every single site. Show me every single site is built in Shopify, every single site. Show me every single site that was built with, and it shows you every single one. All of them, okay?

So if you want to just be rich to be nothing but brokering, just go to buildwit.com and like Shopify, and then get every Shopify site and go one at a time and just start contacting him, get them on OfferLab, and you get 1.5% of all these products, millions of Rikee. Some of you guys are going to become bagelianaires. Since that's not a real number, that's not an income claim, right?

Bejillion is not a real word. I probably should still say, you're not going to become a bigillionaire because, like, anyway. But you guys understand, like, this is the magic. Or if you can go to GHL, you go to build with like GHL, you type in GHL. Here's every site's built in GHL. Sweet. There's every single person that you can go plug into the offer.

Like, hey, go to ClickBank. Both ClickVake. Every single person is listed product in ClickBink. There's hundreds of thousands of successful offers in ClickBank. They can still sell them on ClickBank. The offerer is just posting them here, and then they get free money and they get the leads. It's insane. So, okay.

Hope that helps. That's what ClickFunels is versus OfferLab. Can use other platforms, yes. What's covered in certification program? I went through that. Hopefully you understand that now. Oh, if somebody puts, okay, this is great. If somebody puts my offer, okay, so this person's asking, is an offer owner,

somebody put their offer inside of a funnel. The question is, do I still get the lead? The answer is yes. So as long as you set up correctly, which again, we'll teach you guys in the offer launch, playbook training to make sure you don't mess it up. When somebody buys this thing, wherever they buy it, again, they bought in ClickFunnels, it'll trigger the same automations

as if they bought on ClickFunnels. So it sends them, it adds them to my list, It sends a fulfillment thing to send the product out. It adds them to my CRM. It does all the pieces you need. So even though they buy it on OfferLab, it still triggers everything for you. Which means for a lot of you guys, if you have front-end products, you're paying Zuckerberg 100% or 200% commission, you can just put them on here, offer for it's 100% commission. If they sell it, they get 100% commissions.

They're pumped about it. And number two, you then get the lead, and then you can sell them into your coaching program, whatever on the back end. So yes, you can do that. do you have to have to have other people's offers to my offer for this work no you can you can be an offer owner and just go create your whole thing and just yeah you can literally do that in fact it's really fun because for me I'm putting everyone my offers all my upsells my dad my entire product catalog is being put in there my stuff all Dan Kennedy stuff all my speakers like everything I have is in there because I want to be able to create offers on the fly I want to say okay now I want to do

think and grow rich book with selling a line up sale I want to be able to just and set me rebuilding a whole new funnel I can build it in 30 seconds like click funnel so I recommend get all your offers in there because it gives you a ability to test it and variations of yours very, very quickly without having to go and rebuild the whole funnel. You just go and click a couple of buttons and it's live. As a payment plan for certification, we don't have a payment plan. It's $497. If you're not able for that, you can put on a credit card. I think a minimum monthly fee on a $500 credit card payments like $12 or something, $13.

So that would be the payment plan to put on Visa and have Visa finance for you. We're trying to make it really inexpensive. Again, this money goes, whoever brought you to this event, all the money goes to them. We're paying 100% commission on this. So the only reason I'm doing this because I want to make sure you are trained so we can get you to the spot where you're able to lock this in.

So we just needed to make it high enough to get you guys to put some skin in the game because those who pay, pay attention that we can show up, go through the training, unlocked to higher commissions. And so that's kind of what we did that. But there isn't a payment plan. Okay.

I think that's it. Okay. All right. Thank you guys. Let me share some stuff. You guys are all even more pumped out of off a lot now that you understand all this stuff. Okay. Awesome. Well, with that said, I'm so excited for today. You guys, there are so many

insanely cool people coming and teaching and training. As you are listening to them and you're sitting there thinking, should I do this? Should I not do it? Again, the links right there, offer log or offerlab launch.com slash go, go get certified, go get signed up and just learn today. Have some fun day. Just try to like get the ahas. Don't stress about it because next week is going to jump in the training. Again, next week, we're going to offer lab launch playbook and we're going to spend a lot of time getting you guys the offers. Then we'll go into the affiliate playbooks and the broker playbooks. And it'll just be line up online. piece by piece, step by step, we'll give you guys everything you need to be successful

on platform. Right now, the only commitment is, or only decisions like, I think this could be my future. If so, go get signed up, go to Offerlab, launch.com, slash go, come play with us. And then for the next two days, just relax, hang out, learn from the greatest marketing minds here in the office next couple days. And that's kind of it. So thank you guys so much. I appreciate you.

I'm to pass it back to Chris Cameron. Thanks, everybody. All right. I hope you enjoyed that session and you got a lot of value from it. Hopefully you're starting to learn more and more about how you can use OfferLab to grow your business to make more money, to have more fun, have more collaborations. I will see you guys on the next episode. We'll go even deeper into OfferLab and how you can use it for your business.