The Russell Brunson Show - From Wall Street to Wealth Creation: The Inspiring Journey of the Wealth Twins

Episode Date: December 4, 2024

In this episode of the Marketing Secrets podcast, I had an inspiring conversation with the Wealth Twins, the recipients of our first-ever Prime Mover Award. This award is given to entrepreneurs who achieve $10,000 in revenue using a one-to-many presentation—a milestone the Wealth Twins reached by overcoming challenges, refining their approach, and staying consistent. In this episode, they share their incredible journey from working on Wall Street to teaching financial literacy and building a business that empowers others to invest confidently and achieve financial independence. We dive into the hurdles they faced while creating their first offers and presentations, including their early struggles with webinars, technical difficulties, and learning the art of selling online. What makes their story truly remarkable is their relentless focus on iterating and improving each step of the way. They explain how they transitioned from selling a standalone course to crafting a complete offer that includes tools, tutorials, and live coaching, ensuring their customers have everything they need to succeed. Key Highlights: Lessons from Failure: How their first webinar flopped and the tweaks they made to start making consistent sales. Building a Better Offer: Transitioning from selling a course to creating a comprehensive offer with coaching and community support. Understanding Your Audience: Using feedback from customers and non-buyers to refine their presentation and address objections. Consistency Pays Off: The importance of showing up weekly and making incremental improvements to achieve big results. Empowering Through Financial Literacy: How they help their audience overcome fear and confusion around investing. Whether you're launching your first webinar or looking to take your offers to the next level, this episode is packed with insights, inspiration, and practical advice. Tune in and get ready to learn from the Wealth Twins' journey to success! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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Conditions apply. Offer ends January 31st, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell. Welcome back to the Selling Online slash Marketing Secrets Podcast. We're still in the middle of a rebrand. Either way, you're going to learn how to sell online and market more stuff while you're here. Today's episode, I'm really excited. We just got done recording it and it was an awesome conversation with two of my friends who are here in Boise, Idaho today. And they are the recipients of our first ever Prime Mover Award. So we launched the Prime Mover coaching program. Basically, it's a $10,000 coaching program. And we send an award for as soon as you make your first $10,000 back from doing a one to many presentation,

you get an award. And right now we've got like seven or 800 people all competing and they were the winners this time. And so I thought I'd bring them up and ask them some questions, what they did and how they did it. And I love this interview because, um, they show like, it wasn't like we created a webinar and a crush the very first time, like the very first time it didn't work. And then they had to tweak it and change it and tweak it and change it. And all the things they did to be able to have something that's now very successful. They won the first award. So proud of them and excited for you guys to hear this interview with the Wealth Twins. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products

and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast. All right, here today with the Well Twins, someone who I've recently got a chance to kind of watch and see what you guys are doing. It's been a lot of fun. They're out here in Boise, Idaho today because we are doing a Prime Mover, the very first ever Prime Mover Mastermind. And as people were flying to Boise, I was like, I want to find a couple people who are coming that I want to and for the podcast and um you guys were on the list and i was like i've been watching your journey in fact i think you know chris

cameron gave me a testimony with me as we put in the sales video so i've watched like 10 times lives i'm watching through i was like i want to hang out with you guys to get to know you better but also the most exciting thing i think for me at least and maybe for you guys is we launched the the prime mover uh award the very first one and you guys were the very first ones ever to win it. So congratulations. The first winners. I'm so proud of you guys for doing it is basically the way the award works is, um, you have to create a one-to-many presentation and then deliver that. And as soon as you make your first $10,000, then, then you win the award. And so you guys, it's kind of a race amongst like, I don't know, seven, 800 people. And you guys were the first in, and you'll always be known as award

number 001, which is awesome. So I love just to begin with, if you guys kind of tell, tell us your story, how did you tell, tell us about the business and like how you guys got to today? Well, we're the wealth twins, obviously we're identical twins and we wanted to do a business together. So we said, you know what, what is the biggest impact that we're identical twins and we wanted to do a business together so we said you know what what is the biggest impact that we can do and what we can do together and our thing was how about teaching people how to manage and invest their money for financial independence because in at the same time increase financial literacy among everyone in the general public so we're like you know what this is something that we can do that can benefit others

plus it's something in our expertise. So that was the reason why we came up with Wealth Twins. So just to give you a little background on us, Nadia and I both worked on Wall Street. We both, I would say, I won't say quit Wall Street, but we left the world of business. You upgraded. Yeah, we upgraded. And we realized how much of an impact learning how to manage our money and investing really had on us. And we said, you know what, this is something that's not taught in schools.

This is something where we had a unique experience where we actually grew up poor. And then through like education and meeting different people, we were able to see another side of things. So we said, there's got to be more people like us like that. And we said, they don't have someone who can, you know, maybe break things down in a way that's more accessible to them. And we know that a lot of families are broken up because of finances. A lot of children, you know, are feeling disappointed because of finances. A lot of families are in a situation because of finances. And we always had this feeling that we needed to be some type of advocate in some way. Because I know when we were in school school i was thinking about going to the un and becoming an ambassador but ended up going to wall street because you know we needed we needed we needed a job that's how you make the money right exactly but it was always in my heart you know one day we're gonna come back and do something and we were able to do that and i say look if we can do it together even better so yeah that's why we started the wealth twins so cool i'm curious like as you work with entrepreneurs and stuff you know it's funny because entrepreneurs

want to make money but usually i found entrepreneurs me included are really good at making money really bad at keeping money and like understanding wealth like what are the biggest like uh hurdles and stuff you see most people in this community who are struggling with actual wealth? I think going against instant gratification. You don't want to preach budgeting to people because they don't want to hear that. It's not sexy. But it is the foundation of building wealth. You can invest in a bunch of things,

but if you don't know how to manage the money you currently have, how can you continuously invest because you're always going to pull your money out the market? So we try to give people, here are the principles, and then you can go work it. But you have to start from somewhere, managing your money, and then start investing. Keep that safe, and then you can go to the riskier things. That's what we try to teach people. I think when it comes to entrepreneurs specifically, they focus a lot on revenue and not on profit.

And the ones I know are entrepreneurs. I try to get them to understand you have to be profitable. Yeah. You can always make money, but you have to be able to make a profitable business. An extension of who you are as a person kind of extends to who you are as a business. So I think that's the biggest thing we've noticed with entrepreneurs. They're like, I can always make money, but are you profitable? Are you really making money? And how long can you run that business? Like a lot of them don't have retirement plans. Like you're so busy focused on the day-to-day, you're not looking long-term. And we get people to stop.

Think about long-term, not just the present, and you'll be better off. Yeah, I've seen a lot of people in my world the last 20 years who, a lot of them are these great big speakers. They sit on stage and they make a lot of money. And then a year or two later, there's a hiccup in the economy or their business or something. And then they lose it all and they can't recover because they, they were never putting away money for the future. It had no, no plans other than just like, what can I make right now? And then what can I buy with the thing I just made right now? And it's this horrible cycle that they get into. And so, yeah, I think there's both sides.

If someone doesn't have money and like try to figure out, but then also it's like, we do make money. It's like understanding that side of it. Um, which is a little bit, anyway, it's interesting because it's money. So in your head, it's like, Oh, it's just, I know we do make money it's like understanding that side of it um which is a little bit anyway it's interesting because it's money so in your head it's like oh it's just i know how to make money it's like yeah but there's a difference between making money and like investing and turning things yeah um okay so from wall street how long ago was that that you guys were doing that that you you kind of transitioned to this whole coaching business i think we really well we started and we thought we were being serious probably like 2019. Okay. We thought we were being serious. We had no idea what we were doing.

What did you try first? I'm curious. What got you to like, I'm going to try to do this thing? What jumped into the market? Okay. So, no, what it was is that I was thinking about having my third child. And I was like, okay. I never thought I would be like staying at home with my kids.

But I said, oh, before I go back to work, let me see if there's something to allow me flexibility and stuff like that. And I started looking online and I started seeing what online people were doing. And I was like, oh, this is something totally new. I didn't even know this existed. And then I said, Nadia, did you see this online thing? And then we started doing it. I said, OK, I'm going to be a blogger. And we were blogging about finance, children, food.

And then someone said, will you stop? No one wants to talk to you about that. They want to talk to you about money. So I was like, okay, I guess we're going to do money now. And then Nadia said, we should get on YouTube. We were thinking about podcasting, right? But then we kept saying we sound too much alike. Oh, you're in conversation with yourself?

So we were like, oh, podcasting might not work. So then we said okay if we're twins we should use videos so people know that we're really twins so that's how we end up on youtube interesting and so when the youtube channel launch 2019 yeah okay and then um were you making money that time or have you started making money were you selling courses yet or you're just publishing it just to kind of get your voice out there no money 2019 but soon we started selling a course and we taught it live to try to get your voice out there? No money in 2019, but soon we started selling a course and we taught it live to try to just get it out there

because we're like, well, why put together something if we don't know if anybody's going to buy it? So like, hey, we have this for a very low cost. Can we teach it to you? And we had a good feedback from it. And then we automated that. And then we just started trying to push that and learning the social media business,

learning how to market it out there and get our voice out there yeah we were trying all the things you hear okay you need to email newsletter you need this and we're like we touched upon but we didn't know really what we were doing what we were doing there's no focus we're fumbling our way through this so we just kept okay we're just gonna keep doing youtube youtube youtube and then Nadia said no you know what maybe we should like focus and make this a business. I was like, remember the guy, Russell, we had that book. We didn't know anything. I was like, which book was it? Which one? Dot com secrets. I think I bought all of them. And we're like, we opened up like, oh, too much work. I don't even know what he's talking about. And then it was like recently I had found Expert Secrets.

And I opened it up and I was like, oh, my gosh, I understand what he's saying now. This is amazing. Nadia, you should read that book again. It's like a teacher appears when the student's ready. Yeah. Like, okay. And you came out with Prime Mover. I'm like, this is exactly what we're looking for.

That's cool. So when did you when did you reread extra secrets is that just really recently was it two years ago and then we went to funnel hackers yeah last year and then we were reading like i got the other copy because i had the soft copy first and now i got the hard copy i was like okay it's been updated okay let's see what i had this new stuff in there try to make it easier that's awesome okay so then you got into the coaching program prime Prime Movers. And I love to hear your journey because, again, this is one of those things I think I'm sure the same thing.

2019, we're launching a YouTube channel. We're going to be rich. And it's like, okay, it's not working. Then you're trying. It's like we're always trying these different things. I'm just curious for you guys when things started kind of tying together, right? Okay, now I know the strategy and I know kind of exactly what we're trying to accomplish, what we're trying to do. I think it started working for us when we said we need to be consistent and we need to follow the process and follow it through.

Because that was one of our problems. Like we never continuously did something. Like if you hit a brick wall and you get your feelings hurt, we're like, no. And I'm like, you know what? Promise ourselves, let's push it for a year. And we're on this journey now. We're like, I don't care what we're doing. Feel faster or see what's working.

Keep pushing. You know, I think it really came to us when a week before Funnel Hackers, we were at a finance conference and one of the guys there said, you know what your problem is? You're in your own way. Yep.

And we're like, okay, let's step out of our own way then. And we said, okay, you were saying, I have a process, follow it. I'm like, okay. If someone said we're in our own way and this guy says we have a process, then we're the only variable. I'm the,

I'm the logical person. Nadia is the emotional one. And I was like, I'm ready. Let's go. And I'm like, hold on. So whatever he's selling,

we're buying. I'm like, hold on. And I was like, and then we met with Chris and stuff and I was like, okay, I think, I think we can do this.

I was like, if anything, if it fails, it's going to be on us. And then we also had to say, it's bigger than us. Yeah. Like wealth twins. You're like, okay, I think we can do this. I was like, if anything, if it fails, it's going to be on us. And then we also had to say, it's bigger than us. Like, well, twins, like, you know, we said, it's not just who we are because I feel we can't quit now, you know, because we get the emails, we get the comments on YouTube,

then people really are appreciating what we do. So I said, if it's bigger than us, then we have to make more of an impact. And I said, okay. And we have our kids at kids at home too our kids are looking at us doing this like it's hard but we'll work through the heart and if you you come with an idea and you can make money off of an idea and help people at the same time i don't think anything's better than that like why not so cool to have your kids watch you and see you actually succeed and it gives them belief you should hear them they know the lingo and everything. I think it's like Ed Milets is something he's like, he's like the greatest form of child abuse is to not live your dreams for your kids or something.

Right. Where it's like so many people are like telling their kids, oh, you can live your dreams. Anything you want is possible. And then they want to actually go after and do it themselves. It's like we've got to be the ones out there doing it. And then it gives them permission as well. Yeah. You know, I have a, I have a, he just turned six and I said, between the age of five and

six, my son has learned to ride a bike, read, and also tie shoes. And none of them were fun. He was complaining the whole time. And I said, listen, you're not going to stop. It's a life skill. You got to do hard things. And once you unlock, you unlock a superpower. And then I'm looking at myself like, well, how can I say that to him? If I know there's a life skill I can learn right now that when I do, it unlocks a superpower and I shouldn't stop just because it's hard. So I said, okay. And we have very direct kids. Like they will call you out. I'm like, okay, exactly. What are you doing? Okay. That's awesome. All right., funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually driving results?

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about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Okay, so in the-e-l-l. That's rocketmoney.com slash Russell. Okay, so in the coaching program, as you guys know, obviously,

the very first thing folks sounds like creating an offer. So for you guys when you got in there, did you already have an offer? And then if so, how did it change? How did it morph? What does the offer look like today

that you guys are actually selling? We had a product. We didn't have an offer. And what was the product? Was it a course? It was a course. It was that first course that we were talking about.

So I know the difference. I'm curious what other people don't Was it a course? It was a course. Okay. It was that first course that we were talking about. So I know the difference. I'm curious what other people don't know. How did you transition from a course into an actual offer? You know, you have a video where you talk about, you know, the greatest showman and the way you were explaining it. I was like, oh, I finally get it. Okay. Like if I want someone to be truly successful, a course is not going to be just what they

need. They need all these things so that in the end, they feel like there's no way I can fail. And I was like, okay, we have a course, but we don't have an offer. So we had to sit back and say, what is it that we need? And, you know, what problem are we solving? And when we solve that problem, what opens up, what's the new problem that opens up? And we said, okay, let's keep playing around. And that offer has evolved at least four times. Four times, you know, which is still probably going to evolve. But now we understand the difference between a product versus an offer.

So what does the offer look like now? What are the components in your guys' offer? We have our investing course. We have some tools that people can use to help them push forward. We have a four-week Q&A. We have community. Because we noticed, like, even if you give someone a course, they're not going to do it, right? So they need that extra push. And we're like, look, we're in your corner. We're live. We're here every week

for the next four weeks. Join us. And then people are like, okay, they're actually real people. They want to see me succeed. Then we have a community. We're in a community. People are writing and they're cheering each other on. And what else is there? We have some more financial literacy. Yep. Some tutorials where, you know, if I tell you, okay, you've got to do your asset allocation, you know, diversification. And like, okay, I know those words. Thanks a lot. So we have to go in and say, this is what you're going to do.

And this is how you find it on a brokerage platform. So those things help people out. So they feel like, okay, not only do I know what they're saying, I can actually do it with them at the same time. Yeah. It's a combination of do it yourself and do it with them. So that's working right now. Very cool. So that's the offer. You create the offer. Next steps. Then you had to create a presentation. Walk me through what you said to go through for that. Cause I know that's the hardest part. The presentation is hard, but we have consulting backgrounds also. So when we left Wall Street, we also went into consulting so we could make a deck quick. But YouTube also helped us because when I think about the presentation, I think about B-roll.

Like I have to give someone an idea of what I'm trying to convey to them and keep them entertained at the same time. So these are the different pictures. This is the slides and moving through the story. And that's been helpful. But the deck is a beast. I've never made decks that are 170 slides. moving it through the story. And that's been helpful. But the deck is a beast. I've never made decks that are 170 slides. I'm like, okay. But what makes it easier is the hook story offer.

And once you start understanding that, it's like it's throughout this whole thing. It's throughout every secret. It's throughout the offer. It's throughout the whole thing. And it makes it easier to complete the deck once you start thinking in that term. I think also the framework you give, right? You said, okay, you're going to have the offer, then you need your three secrets,

and then you need the stack and close, and you're like, okay, what do I need to do? Okay, I got to do this, do this, do this. Then you're like, okay, I have a framework. All I have to do is follow the framework. And put the pieces in. And then it's a new language as well. You don't know when someone tells you hook, story, offer,

what does that mean? But then once you do with the coaching, you get understanding, you watch the videos. And then the fact that you're able to watch the videos anytime you want. And you realize if you mess up this week, you can try again next week, you know. So that helped. Also the resources that you have in there, too. I don't think people understand how valuable the resources are in there. It's like we use them.

I have realized with you, Russell, you have to read you or watch you more than once. Yes. You drop a lot of gems. I miss that. Every time I reread or rewatch, I learn something new. That's a tip for anybody. Watch it more than once. Watch it more than once.

Three times at least. So for you guys to create the very first presentation to sell the offer, how long did the very first one take to put all the pieces together? Three to four weeks. Yeah. Three to four weeks. And then – It was done two hours before we did the first presentation. That's how it normally is, right?

It's like this is my dead last time. I have one happening in a week from Tuesday – or two weeks from tomorrow. So I'm the same way. It's like I'll be getting done like probably 15 minutes before I'm adding stuff. I'm like, ah, then going live because it's like you always tweak stuff. Exactly. So you always tweak it until I'm out of time. It's like I'll be getting done like probably 15 minutes before I'm adding stuff. I'm like, ah, and then going live because it's like you always tweak stuff. So you always tweak it until I'm out of time. Just get it out there. Just make it happen.

I feel I have enough gray hair. But one thing that helped is we did it as we were doing the implementation calls. So you do the implementation calls. You get those 10 minutes and you're like, okay, let's try to do it. And then it's like, okay, we can change some pictures and stuff like that but actually forcing ourself to do it during the calls yeah that also helped that's cool okay so the very first one you did so you're working all the way up to the to the to when it was going to happen how did you how did you get the first people to be on that very first webinar that you did well nicole watched something with um

yeah no but we decided we have our email list, and we wanted to, like, throw it to them first, but we didn't want to put it to our whole list. So Richmond Ding had something called the Tiny Challenges, and we're like, well, what about a tiny webinar launch? Like, we're still testing it out, so let's do it to small groups. And that's how we started reiterating it. So we had a list of about 4,000 people. I said, well, if we do it to 200 people every week, that's at least 20 weeks. Am I doing that right?

Yeah, 20 weeks. We have a lot of time to figure this webinar out. And we knew we didn't want to go to ads anytime soon. And we said, okay, can we learn this with our email list and then do JVs and then do ads? And with the whole thing in mind of being profitable so our first group of people were on our list so we just try to pick the first one was random and then we said okay let's structure a little more but it was all through yeah it went to 250 and 300 and 500 and a thousand so we keep increasing it as we get more

comfortable with what we're selling first first first when you promoted 250 people, how many people registered and showed up for the very first one? I want to say 60 people registered, maybe 15 people showed up. Yeah. Okay. No, no. It was 300, then 50, and then 25. Yeah, yeah, yeah.

So 25 were on there. You did the first presentation. I'm curious, first off, how did it feel? And then how did it actually go the very first time? We were scared to death. We were like, oh my gosh. Oh, you know what happened to very first presentation? Oh yeah. Zoom cut out. It was a storm in my area and it was like, I was like, and she's like, I don't know what's happening with Nadia. So were you like tag teaming back and forth? I don't know her presentation.

It dropped me off and I had to log back in. We're skipping secret number two because she's gone. But people stayed on through it. And we're like, well, obviously the story's not bad because they stayed on. It was an extra like 15 minutes. We were happy that it wasn't a big list either. Whatever happened that could happen, happened. So what happened, did you make any sales on the first one?

We did not. And how did you feel afterwards? Well, I wanted to eat the ice cream and coconut shrimp. You heard my story. I know that feeling. It's horrible.

I was like, oh, my feelings are so hurt. We worked pretty hard on the presentation. Then there was something out of our control and stuff and it was like, all right,

let's get back on that horse. Like, forget about how you feel. Get back on it and do it next week. We're like, are we really going to do this next week you're like are we really gonna do this next week like yes we are yes we are yeah when i first launched inner circle i remember um we started making everybody like first came in like that was the goal like create a

webinar as fast as possible and then test it and so everyone like i'd probably get this mess like a voxer message like two or three times a month or something like okay my webinar's tomorrow we got 250 people registered i'm so excited and i was always like i didn't want to burst their bubble, but I always wanted ahead of time to like, like warn them so they don't come. Cause the first time, so the very first person I ever taught a webinar to is Liz Benny. And so she did the webinar. She was so excited. She did it and it bombed. And then that night she calls me and she's got mascara on her face. She's so upset. And it was just, I was like, now as a coach, I'm like, Oh no, I failed. Right. Like I did it wrong. Like what, you know? And, um, and I learned that though. It's like, okay, the first one's all, as you guys know,

it's always the worst technical issues, like so many things. Right. And the offer is going to be confusing or talk too fast. It's not, you know? And so I started warning people. They had messaged me like tomorrow's the webinar. I was like, okay, I'm so excited for you. But what's probably going to happen is it's probably going to bomb tomorrow. And I don't, I'm telling you that not because I want to talk down, but I want you to be prepared for it and not freak out because this is how it always works. First one always bombs and that's okay. Like the job is to go out there, test it. And then we come back and now we can iterate, we can change it, we can tweak. But if you're putting like your whole, like everything on this has to convert, because that's people do is they do the first webinar, like,

okay, I made, if it does well, I made $10,000 this week. Therefore I'm going to make X amount over the year. And if I make zero, then it's like, oh no, it's all over. And so I tried to warn people. And then afterwards, it always happened. Messaged me afterwards, I did it. And like technical difficulties, we had one sale, we had no sales or whatever. I was like, cool, that's actually amazing. Now we got data. And like now we can start looking at stuff, but like not stressing out. And I remember actually, cause Chris messaged me after you guys' first one. He's like, they're the first one who didn't go that well. And I was like, tell like just stick through it you're gonna make it like it's it's that's the process like so many times and even for me so many times like um i'll do an offer and the first time

it doesn't work and most people get in this walk away from it i'm like no like it's just like we did all the work it's like 99 there's like these little tweaks and then it starts working okay so that was first week you know what happened to week number two we sold we had three sales yeah did you make any differences to the presentation between one or two or just the whole thing? We were more, we actually, the only difference we said was, you know what? It can't be worse than last week. And we said, let's relax. We didn't have to like try to complete it.

A little more confidence. And then say, let's just be ourselves and see what happens. And I don't know what happened, but people were very into it on the chat we were like doing all the like trial closes and they were doing their emojis like okay this is and it pumps you up as you're responding this is okay that was like we how many people would you promote it to how many people were on that second one that was 250 yeah okay uh 30 people registered another maybe 15 or so showed up and actually stayed on and from the 15 you got three that's amazing i was like those are good percentages yeah you gotta take that okay so that was week number two how many weeks have we have are you into it for eight weeks now eight weeks so we just finished up number eight

yeah that's crazy how many of you sold so far can i ask no so we just finished up number eight yeah that's crazy how many of you sold so far can i ask no so we changed the offer and everything like that so we have about uh things we're close to 20 000 sold now yeah yeah very cool change the offer but cool what i'm curious because i want people to understand the iteration process so why did you change the offer what did you notice what were you feeling because when we had our first students come in we asked them hey what did think? And we asked people who didn't buy, why didn't you buy? And they're like, you know what? I felt this. I felt that. And we're like, maybe the dream with selling them is too big. And we're trying to get them from not doing anything.

Like the first one was how to leave your corporate job by replacing your own income, right? And that might be too big of a dream for people. So how can we piecemeal that down and make it more manageable and we can produce something that can give someone great benefits too? So we're like, okay, let's work it from here. So we have emails that we get from people and they tell us what their problems are. Like, well, we have an ideal customer,

but our customers are telling us what they actually want. So why are we not listening to this change the offer so that's what we're doing so with the offers you have to change like what the course was you just added something it took something away or how did we we added stuff where that we're addressing some of the problems they were telling us in the emails that we weren't addressing in the original offer right and then we made the dream smaller we made the dream smaller more made the dream smaller, more like accessible. So we said, instead of financial independence, how about just learning how to invest? And we said, what can what kind of offer can we make around a beginning investor

who's feeling scared, and they don't want to be risky. And they just want to maybe, you know, get in this to help increase their nest egg. So that's when we said, okay, let's see what we can do. We also had the subscription model at the beginning. And I think because we're in the money space, it's a little hard for people to trust us at the beginning with that. Some people did, but they're like, well, if I do 12 months, what happens after that? So we said, okay, you know what?

Let's focus on just learning how to sell. And then let's layer on the subscription model later yep so that's what we did it's amazing like the people who bought from us they've been following us for like two years it was like okay but then you have people like oh i thought you were ai like if i was ai i would be a much better editor like it's really two of us and i think think also we tweaked the bonus. So before we were just offering like a free gift, like you'll get like some gifts from us, books. And then we said, you know what?

Let's turn the bonus into four weeks of coaching with us. And they said, you have to get it tonight. And that I also think helped too. So just keep playing around and we're still playing around. And another thing I've been telling people this today, brush your teeth before you do your webinar. You will not eat your feelings afterwards because you're like, I'll find another way to release this. I'll take a walk. It's just my little thing because your feelings might get hurt. That's going to be a t-shirt in the future.

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Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. It's so cool. So I'm curious, like the feedback you have from customers, did you actually call them? Did you email them, ask them, or just kind of saw what was coming back? Emailed them, and we looked at the questions that we were getting in the chat and we're like, something's getting lost here and they want to do it, but they're hesitant. And maybe they don't even want to ask a question. So some people would send us questions afterwards,

but then some people were getting confused in the question. Like, why are they asking that? Okay, let's go back through and see where it's breaking down in a presentation and see what we can add that will make it increase the clarity of the offers not just that we actually changed the presentation we did a whole new webinar because we realized like we had some questions like that's pretty easy right and then people were like we know that did not sound easy that sounds really hard the trial close failed yeah nobody rose their head yeah You get that, right? Oh, no, not really. So we said, let's look at the secrets and see what we think is easy might not be easy for someone. So we said, we got to take some of this out and, you know, really get like if we saw no one was participating in a session that gave us a hint where we can do it.

We're confusing people right there. So cool. And we made it more personal. Like I included my friend in the presentation. Like here's a story about my friend and how i helped him and we just made it like this is really us working with you yeah so cool um it's interesting because like the trial closes and filling out the audience like when you're on stage you can feel it like in real time you know because at least for i don't you know you see people saying that like you guys getting this

and like everyone's staring you're like oh no but you can you can like kind of navigate it when you're in an audience but we're on a webinar it's hard because like you can't see them you see some comments but you don't know until afterwards you start looking you're like oh no no one understands what i'm talking about yeah this does not seem because we do we download the chat messages you say do that like okay and we would look at the recordings of every one that we do right all right so that's the biggest mistake most people make is they go and they, um, they decided to do this,

they record one presentation and they set evergreen and they step back and they never look at it again. Oh yeah. It's like, it changes it depending on how many people are in a call. The energy is different and you don't know what you said here versus what worked here is like, no,

I want to, I'm going to do it like what? Every day, every week for a year. Now, have you just sent to your own existing list so far? Have you gone through all 4,000? No, not yet.

The funny thing is that a lot of people see the emails or they might not see the emails. So if they didn't register, we just hit them again with a different hook. Oh, yeah. That's smart. You missed it last week. This looks way better. But this list is going to last forever. Well, it's interesting, too, like how people just respond to different things,

you know, like everyone's in an area in their life and different time in their life. I had a friend, he's in the dating market. He's crazy, but he sends nine emails a day to his list. And he's like, he's like, because he's like, most of the time, the guys he's in the, how to pick up girl, how to pick up girls market. And he's like, most of the time they're like like they're on my list they've got a girlfriend they're happy he's like they're just here for entertainment because like the second she breaks his heart or they break up or something i gotta be the first email in their inbox and uh and so he's just like it's just kind of like nine emails a day it's crazy um but he does really well with his business but like that's kind of things like you never know what hook like where they're at like what's happening in their life what the

angle is going to be so it's like you're putting things out there and like someone might see a message one week and they don't care, but then that week they lost their job. And also now they need it. Or, you know, some, some, something else happened in their life. I always thought about this for me. Like, um, I used to be about 25 pounds heavier. I always would struggle with my weight. And most time it didn't matter because I wore baggy t-shirts and jeans. I was like all happy. But then once a week on Sunday, I go to church and I put a necktie on and it was like the diet and I'm like at the button, the top button. And like, I was in so much pain during church at Sunday and I get home from church and literally like every Sunday night, I would be buying weight loss programs and diet things like every week. And then by the time I

show up in the mail, I was wearing baggy clothes again. I forgot. I'm like, Oh my God, why would I need this stuff? I'm totally fine. I'm out of pain. But like when I was in pain that moment, like I was buying everything. So it's like, we got to be consistent for our audience because we have no idea when they're going to be in pain. And also like when they're in pain, it's like, okay, now I'm like, now I need the message. Now I'm ready for the thing. Did you build your email list all off the YouTube channels at where it all came from? We haven't run ads for it yet. We had, no, we, we got, um, we did ads up into like, we tried to get 1,000 people on our list with ads,

but that was it. Then I was back in 2020. 2020. But ever since then, I was like, I got to learn how to run ads. That's a whole other thing. It's not working. I don't want to lose that. We'll just go on YouTube and say, join our email list,

or we gave a little lead magnet. So I would say probably 90% of the list is organic. Very cool. And are you guys still publishing on youtube pretty consistently yeah weekly we try to do it every week we probably we missed last week but yeah but we it's easier because now people are starting to see who's who they're like oh nadia put the music to that video i can tell yeah i'm like the different personality types like nicole would never say that really i'm like how did you know that's cool have you

have you in the youtube video actually promoted the webinar yet or is it just no emails not yet that's a plan to do that nadia has no problem doing that and i'm like hold on let's wait already um so cool one things we're working on right now pretty aggressively is um going out to people that have big youtube channels and and like uh doing having me be on interview with them but specifically to to promote that our challenge whatever and and paying them so it's like a pay-to-play type thing um and uh but we're paying like a cpm so it's like some of these guys like they can guarantee like we'll get 500 000 views i'm like 500 000 views on of me talking. And they know it's a, they know where the person's okay with this pitching.

So we're pre-paying. So they know we're pitching the whole YouTube videos going towards that. So that's kind of the next phase that we're doing right now. We're lining them up right now for me to do like once a week on someone else's channel, pushing things back to our channel, but also just to the thing. So I think that could probably be another good one for you guys in the

future too. I would love to do right now. We're like, it seems like because we're posting on youtube and um we try to really be our own selves now and they have a higher well bigger bigger channels are coming to us saying hey we want you on our show and so it's all happening organically but i think the thing we're going to do right after this is going to be like jVs trying to like actively go after people. But I would like to see the CPM like cost per million model.

You can also go back and say, yes, I'll be on your YouTube channel if you'll email for my next webinar. Or, you know, there's so many ways you can leverage that because if they're coming to you, it's like they want, you know. So how can I leverage that? I didn't think of that. It's levels to this. I know. I know. Yeah, didn't think of that. It's levels to this. I know. I know.

Yeah, it's so much fun. Man, so proud of you guys. It's so fun watching. I said most people, they hit a roadblock and they stop. I guess you said you had before with the books and stuff. But when you get past them, you're like, I'm going to succeed no matter what. I'm going to push through the roadblock and keep doing it. That's the entrepreneur game.

And the fact that you've done, you say eight versions of the webinar now, which retweaks every single time, like, um, most people never are never willing to do it. And it doesn't make sense to me because I'm like, like, and you guys are seeing now, like when you master the presentation and the offer and it's correct, like it may take you three or four months, maybe a year, let's say it's a year to figure that out. But the effort you put into that year,

if you put that same effort in and it's like a job where you're getting paid, let's say even a great job, $250,000 a year let's say it's a year to figure that out but the effort you put in for that year if you put that same effort in it's like a job where you're getting paid let's say even a great job 250 000 a year um you know what you'll the compounding of this over time yeah we'll we'll dwarf it so it's like man why wouldn't you put the time and the energy into it you know that's the way i see i'm like if someone said if you do this for a year you're gonna make a million dollars and you can keep making it i'm like yes, yes, I'm going to do that. I'm going to do that trade. And just, we just got to, you got to better on yourself. Like Myron says, all work works. Like, well, if it didn't, we didn't sell this time, but it's still working on us. We could put it together faster. And we listened to Jim Rohn a lot. And it's like, don't wish it was easier. Wish you were better. I'm like, we got to get better.

We take little tidbits from a lot of people. I think you have a guy, his name was Anthony, I want to say. And what he said was, you can either have results or excuses, but you can't have both. And I'm like. But my excuse is so good. It's their fault. It's their fault. You guys complain to each other. The internet went out.

It's Zoom's fault. So cool. All right. So for the next, so you're eight eight in what's the plan moving forward i want to hear kind of every week every week like we're going for that two ccx you know we got a hundred days yeah we're gonna try keep going if not you know it's that's the goal we're gonna see how far we can get you know we want to we want to continue on this journey and like i said make this a life skill because

that's it becomes a superpower we know the process works so it's like we just have to work the process i have no problem doing it if you told me this is the result you're going for i have no excuse i have to go for it yeah how's it been the people that have bought your stuff down you have a chance to serve them that's always my most fun part for me like for you as the people that are buying you're helping like what's that been like for you? She wants to go to dinner with everybody. Come to my house.

No, they're great. Like there are people that we like and they want our help. And like we're learning from them too. Like, oh, hey, and I'm doing the process with them because we did it so long ago. I'm like, look, I'm going through it too. I can't tell you something that I'm not willing to do. So they understand. They're like, okay.

And then the questions that they come up with are like, that's a good idea. Like, oh, you know, I'll be willing to do this if you guys put that together. I'm like, you're giving us ideas for the next step. It's also, we're seeing the changes. They're becoming more vulnerable, you know, at first. I'm like, oh, I just want to learn how to vest because of this. And then you start peeling back the layers and they really start telling you why they're doing it. And you're like, okay, I got to make sure that you get this. You know, and it's not, a lot of the people we teach are moms. And we want them to be able to teach their children.

Because like I said, we know the impact it could have. So it's not just, the investing is just a part of it, but it's a bigger picture of how it's going to change their lives. And it helps us say, you know,'s going to change their life and it helps us say you know we got to do better as well yeah so cool and stops us from fighting a lot stop fighting we're about to have this call we're changing people's lives no more fighting i would watch the behind the scenes of you guys that's awesome yeah i think for me the the most fascinating thing like i think a lot of us like we

get it initially someone makes some money but then like really quickly realize the money like it's shallow you don't feel there's you don't feel anything cool about it but then when you see like the people who come in and then you see them i don't know for me like first time i see someone get the aha moment their eyes are like they understand it like i'm like that feels so much better than like when i had the aha like it's so such a you know you know, such an addicting thing where you're just like, I don't want to stop this. I got to keep doing this forever. So yeah, I can't wait to see what you guys have, you know, hundreds of thousands of customers

who are coming through and you guys, we'll see how many lives you change from it. It's awesome. So, okay. My last question for you guys then, for anybody who's listening to this, obviously we have an event once a month we do called Selling Online. At the end of Selling Online, we make an invitation to people month we do called selling online the end of selling online we make an invitation people to join the pride mover coaching program you guys have been inside of it now for how many how long you've been inside of it now since maybe august yeah august september

so what's that we're like how many months is i don't even know four or five months three or four months uh for someone who's thinking about that what would you tell someone who's on the edge like ah this is crazy i don't know if i should do. I think you can't afford to not do this. Like if you really want to speed up your time and you really want to like learn how to do it right and have a process, it's like pretty easy to follow. And you have the coaching, I think, and I'm not trying to sell this for us. He can sell it, but don't waste your time with other programs. This is what you should really be in. Because I wish we would have had this like three years ago. It would cut so much more time off of what we were doing.

I mean, just the fact, the coaching plus the program. So when it comes to like the courses, the videos that you can watch over, and just the stuff that you don't even see, but there's so many hidden things that you got to go and find it. Oh my gosh, this is fantastic. This is fantastic. And then the coaching, all the coaches are really caring about how you succeed.

And I mean, it's for what you get versus what you pay. Again, it's a no brainer. It really is. And it's a lonely place to do it by yourself. But if you have other people who are going through it, like our husbands don't know anything what we're doing. What are you guys doing? Why do we have to take the kids again?

Why do we have to get out the house? Like, no get out but if you're going through this and other people know what you're doing you don't feel so lonely anymore like she was the only one i could talk to about it now it was like oh the other people are going through the same thing you're gonna if you get this done and you push through you're gonna thank yourself for it yeah it's been fun just in the last i think it was like 45 days ago that we announced the award if you make ten thousand dollars in in one-on-one one of many sales you get an award right and it's like we've got a dozen people have already applied for it and like they're coming and it's just it's fun now because now it's like everyone's in the middle of it so it's like oh my webinar tanked oh my did awesome mind you know and everyone's helping and critiquing and it's just you know and then it's fun for me because chris who runs you know

that side of the program he's messaging me all the time like when you guys get your first sell he messaged me i'm like yeah like i'm freaking out he's freaking out the whole team's all excited for you guys so it's it's really fun watching so anyway i appreciate you guys jumping in and doing it and and not stopping and iterating and tweaking and i think you're such a great example for everyone else who are trying to help them understand like you guys, like you guys can change the world if you're just willing to come out there and like just follow the process and just do it. Take the thing you already have inside of you that you're great at. And then we just give you the process to get your message out to more people. I just want to thank you for putting a program like this together. I

think you, you have so much knowledge, but to put it down to the level where you can pick it up and do this and make $10,000 that quickly. And I think you understand how much of a change that does for people. So thank you for that. Yes. Awesome. Thanks guys. If you want to follow you and they want to see your webinar,

where do they go to, to jump in? Okay. That will be, I'm your first JV partner. Or you go to, um, well,

pack that well, twins.com backslash howtoinvest. And if you want to follow us on YouTube, it's at Wealth Twins on YouTube. Very cool. Well, glad to have you guys here. Glad to have you in Boise. And I hope you enjoy the rest of the event while you're here. Thanks, guys, for being here.

And without saying, go check out our stuff, you guys. And yeah, you're awesome. Thank you, guys. Thank you for having us, Russ.