The Russell Brunson Show - Funnel Hack Everything... Not Just Their Funnel

Episode Date: March 15, 2018

Do your homework, funnel hack everything, and Russell's new motivation. On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode: Find out what company Russell discovered that he now gets to compete against. Find out what part of the company Russell wants to hack, because it's not actually funnels. And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in. So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them. Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, hope you guys are doing amazing today.

We are a week away today, and seven days from today, the event will be live. And so I'm actually heading into the office right now because it's kind of late. I should see if you're on camera because I've got a lot of slides still to do. So I've yet to finish any presentation. I've gotten close on a couple, but there's still so much work that goes into this. And anyway, it's really fun. But I wanted to just message you yesterday

because this morning as I was getting ready, I was listening to a podcast, and I listen to a lot of podcasts, but the one I was listening to today was Nathan Lackas, the top. He was interviewing the CEO of HubSpot, which was kind of cool. HubSpot, for those who don't know, is kind of one of our competitors, only not directly. I was telling Clint this morning, he's my CFO slash, he's my he's my uh cfo slash uh he's my wife's cousin so he stayed over last night he travels into to work from the office uh one or two days a week and then goes back to where he

lives normally but he was here last night so this morning i was telling him about hubspot a little bit and i was like they're kind of like the ying to our yang they're all about like putting out good content and people will come to you and hopefully buy your stuff someday maybe. And I were like, build a funnel and drive traffic to them. But like their suite of tools is like kind of similar, right? Like they got landing page software, they've got CRM, they've got, you know, all these kinds of things. So, um, anyway, really, really cool, uh, interview that they were doing, but it was fun because, um, I don't know, for me, it's like, maybe it's just the competitive part of me. But they start sharing their stats and their numbers and what they were doing.

And like, God, it just got me excited. I was like, okay, cool. They're doing almost a million dollars a day. We're at, I don't know, about a quarter of that right now. So I was like, okay. And we have more customers. We've got about almost double as many customers as they do. But they're doing it based on...

Anyway, it was interesting because what they were showing and what they are doing is almost identical to one of the big shifts and big changes that we're going to be launching at Funnel Hiking Live. Which was cool because it was like, oh, sweet, we're on the right path. We're doing the right things. But it gave me someone to start chasing towards again, which is fun. It's been a while. All of our other competitors, we blew past them, and then it's just like, huh. What do you do when the competition's gone?

So for me, it's tough because I'm like, not that I want to compete, you know, like whatever. I think most of you guys know I'm pretty competitive at this point. But it's just like I need to have someone that I'm running towards or else it's tough for me to just have someone that I'm running towards or else it's it's tough for me to like just have that energy and excitement of like okay where were you like yeah so now it's like all right so HubSpot this is their numbers their stats this is where they're at now we know now I've got a shot now I've got like a place to aspire and ascend to and to run towards and so it

just pumped me up this morning so for you guys I't know. I know we have people listening to this at all different levels of business from a lot of startups all the way to people that are making tens of millions of dollars. And so what I would recommend is like, and this goes back to Funnel Hacking 101, right? Like find someone to model. That's not just talking about their landing pages, their offers, or their whatever, but it's like really understanding like, like who, who in the marketplace, like who's there, who's leading the way, who's proven this model before you, how do you funnel hack them? Like, um, your hubspot may be excited to go funnel hack, how they're doing their pricing strategy.

Talked a little bit about that. I'm like, okay, cool. That's their pricing strategy. And then it's how they do this. And so they do this. And so it's like, it gets me all like, um, excited to run, to run towards that now. Um, it gives me motivation knowing that it's possible, knowing that it's doable, knowing something's done it before.

And I was like, sweet, four million miles and broken. Now I know where to run, how to run in the direction. And they've left clues. I know they left clues. Um, I, you know, it's funny. We, we, um, we started kind of funnel hacking, uh, Salesforce as well last year. So we listened to all the Salesforce books and Salesforce event, and I really understanding them a lot better and their path and their journey has given us a lot of like momentum in it.

And, uh, which has been really cool. But now I'm like, sweet. Now I got HubSpot. So I'm gonna go read the dude. He's written three or four books. I'm gonna go read the books and start studying them. And like, I'm gonna start geeking out, um, and start funnel hacking the business, not the funnel.

Their funnel sucks. Their landing pages are so bad. I don't say I have no idea how they have any customers. Um, I shouldn't say that on public, but they are really bad. Um, HubSpot CEO, I can't remember your name. You're awesome. But if you want me to help you fix your funnels, let me know. Um, but like, that's not what they're good at, but what they are good at is, is different than what I'm good at. And so it's like, Oh sweet. I've got someone to model, someone to look at, someone to chase, someone to, uh, to aspire towards. So I'm what I'm good at. And so it's like, oh, sweet. I've got someone to model, someone to look at, someone to chase, someone to aspire towards. So I'm pumped and I'm excited

and I'm going to start studying and geeking out and funnel hacking and I will know more about him and his company than anybody else on earth here within the next two or three months, which is kind of cool. So this brings me to the moral of today's story. The moral of today's story

is you need to do your dang homework. It's funny, I have people all the time that come to me like, hey, Russell, we're launching this kind of business. I'm like, cool. And it's funny because I'm kind of obsessed with this. In most markets, I know the key players. And I'm like, so do you know so-and-so? They're like, no. I'm like, do you know so-and-so? No. Have you heard of so-and-so? No. I'm like, dude, how is it that I know more about your market than you do? This is not a good thing like you need to become obsessed with it like if you're in a market or you're going into a market like you need to know who are the players who are the gurus who what are the events like what are the things and you need to go to them like go to the live events go meet the people go buy the people's

products like become obsessed with it do your homework because you're trying to go compete into a market you don't even know about like Like, it's not very, very smart. But if you know, that's like, okay, cool. Here's the players. Here's where people are at. Here's the good old boys club. Here's the events that are happening. Here's the hierarchy of things.

Here's the people at the top. Here's people in the middle of people at the bottom. Here's like, like all that stuff's out there. You just got to go in and look for it. And it's worth finding. So funnel hacking isn't just landing pages not just traffic sources it's it's everything it's all the pieces all put together so hope it helps you guys that's all I got I'm gonna go in there and get some slides done get prepared for lacking

life hope you guys prepare yourself as well this event is gonna change some of your lives and I'm excited for it so alright guys I right, guys, I'll talk to you. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.