The Russell Brunson Show - Funnel Hacking Live 2020 - The Highlights Show

Episode Date: February 5, 2020

A recap of my favorite moments from the last six funnel hacking live events. On this episode Russell recaps his favorite parts of all six past Funnel Hacking Live events, and gives a quick recap of this year's event. Here are some of the awesome things you will hear in this episode: Find out why Russell didn't want to do another Funnel Hacking Live after year three. Hear which year was Russell's personal favorite and why. And see how he thinks this year's event went, and where it falls on his list of favorites. So listen here to find out what Russell really thinks of the past six years of Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/282-funnel-hacking-live-2020-the-highlights-show Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. What's up, everybody? It's Russell Brunson. I want to welcome you back from Funnel Hacking Live, back to the Marketing Secrets Show. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services

and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, we just got back from Fun Hockey Live yesterday and then today I'm actually flying with my family out to Puerto Rico to hang out with a whole bunch of amazing marketers out there and I've just got this little short window to sit and to message you guys. And part of me wants to sit down and do a huge recap of the entire event which was four days of insanity um by far the best fun hiking i've ever had which is so crazy because every

year we get done i was like and every year the question is like how in the world are we going to make this better than last year like there's no way even to top it and somehow some way um every year keeps getting better and better and better. And so like, anyway, without me doing like a 14-hour episode kind of going into all the details and the stuff, I was thinking more about like this is our sixth event. And I want to talk about just kind of the big things that I got from each event, like the big takeaways and feelings I remember from each one. And for those who are at these events, hopefully remind you that of those who aren't, maybe it'll, uh, I don't know who knows what'll,

what'll come up for you. And, and, uh, worst case scenario, hopefully it'll get you to go and book tickets for next year's funnel hacking live. Um, right now tickets are on sale, I think from their day. And then we, we pull them off the discount. So I don't know if you'll, if there'll be available or not, but they are going to funnelhackinglive.com and get your tickets, um, for next year's event in 2021, back in Nashville again. Um, it's going to be amazing. So with that said, um,

so again, this is our sixth funnel hiking lives. The very first one, uh, remember it was a couple months after we launched click funnels and people in our community started gathering together and doing these little meetups and they call them, they call them hackathons.

Um, because me and Todd, you always talk about how like when we launched click funnels, we'd go into these hackathons, we'd Todd used to always talk about how when we launched ClickFunnels, we'd go into these hackathons. We'd go into a room for a week or two weeks, drink a bunch of Red Bulls and code all night. Okay, I'm not going to lie. I don't know how to code and I didn't drink Red Bulls, but they would. And I would sit there and I would try to do marketing.

I'd be doing Dream 100 and writing copy and writing emails and sales pages and all the things to get ready for this launch. And so we started seeing people doing that, and they were getting together, and people were like, let's do a hackathon. Who wants to meet up in San Diego? Who wants to meet up in Austin? And we started seeing this happening. We're like, wow, we should do an event.

And I was actually really scared to do an event because the last two events I had done in a prior business, one of them I had 300 people who signed up, and then only 100 showed up, which was bad. Next one we had 1,200 people signed up, and a hundred showed up, which was bad. Next one, we had 1200 people signed up and only 200 showed up, which was like humiliating to me. The second one wasn't my own personal event, but I was part of the community that was doing it. And we were getting there and we're about to open the doors and we looked out in the hallway and we're like, there's no way there's 1200 people here. And so we came back in and we pulled out a thousand, almost like probably eight, 900 chairs out of the, the, the room. And, um, it was the worst, most painful, awkward, embarrassing feeling for me

ever. People like came in and there's like, you know, two thirds of the room was just empty, no chairs. And the first third only had chairs. And, uh, anyway, I was like, I'll never do events again. And so, you know, fast forward now, three or four years later, we're sitting at this thing and it's like, we should do an event. I'm like, I don't want to do an event. Like, well, if we don't, someone else doesn't start doing one in our community. Like it's happening regardless. Like we have to do this thing. And so we finally agreed to do it. We sold tickets. We sold 600 tickets to it. It was in Las Vegas. And I remember being so scared that nobody was going to show up. And we also were giving away my Ferrari at this thing. And we were launching our dream car contest. So in the, in the room, we had a Ferrari and we

had a Corvette, which I ended up keeping that Corvette for a couple of years afterwards. Cause it was pretty awesome. Um, but we had this event. I remember being so scared and then, um, and, uh, and, and, um, I remember we started at noon day one and start noon. I remember sitting at like 11 o'clock, 1130 sitting behind stage, like scared to death. No one's going to show up. I remember peeking behind the curtain and looking out and being blown away that we packed the room. It was, it was packed. And, um, I didn't know what to, I don't know what to do or to, you know, like just one

of those things where you're just like freaking out about everything. And, um, uh, uh, anyway, the event was amazing. We started on, uh, getting started noon and then we did the, the whole, um, that whole day, the second day we did the whole day and third day went to about noon, the day three, and then we're done. So like literally it was a two day event. I was like, what else to talk about? And like, I, you know, I was not an event person. And I do remember that at the event is where we first time we decided to launch a click funnel certification program and we were only going to have like 50 people sign up for it and it was one of the biggest table rushes i've ever seen we ended up getting excuse me over 100

people signed up for it and we launched our certification program i remember that event just like when it was done just being like so grateful and we weren't sure if we're gonna do it again and finally decided yeah let's do it again so that was fun like live part one so for like live part two we decided to go to san diego and we thought we'd make it a little bigger so went from 600 seats to 1200 which i was super scared about and so we did in san diego and um at that event is let's see how do we do oh yeah that event is where we launched or no, we, we, um, we reopened up the certification program. Um, I think year one was like $3,500. I think year two, we raised it for $8,000. This is the first event we ever had a keynote speakers. We had Marcus

and the monas come, which was so cool. And, um, and it was crazy. And we did the whole event. Um, we sold the certification program again. This time we did it differently. Um, Darren Stevens, who's a close friend of mine, he was, he kind of showed me the way that they, they sold things at events. And so we did, we kind of modeled his model, which basically we, I talked about it. I had everybody leave the room. And then if they wanted to sign up, they'd come back in with the $500 deposit and they'd come back in. And then at the, and then basically what we do is we'd sit down and, and, um, explain to them, you know, what it was. And they had a chance to pay the $10 or the $8,000 at that point. And I remember like everyone leaving the room being so scared. Like what if nobody comes back in? I was like hyperventilating, freaking out. And then, um, and then

we opened the door for those who wanted to sign back up and we had like 120, 130 people come back in and, uh, we did over a million dollars in sales at that event. I was just like, Oh my gosh, this is crazy. Um, and so that was year two, same thing that year. I remember being scared death and I was going to show up. Um, and that event was amazing. And the big, I remember getting that event is I didn't just have marketing teachers. Like we did year number one, I brought in some personal development coaches. We had, um, uh, Sean Stevenson came and spoke again, Marcus Limones, who I thought was going to be a business speaker, but he was more personal development. He was amazing. Um, I had, um, I'm going to blink out his name right now.

He's a comedian. He's like a personal development comedian. He came and spoke and it was like, awesome. Um, and, uh, yeah, that was that, that was that, that year. So it was cool. So then fast forward to funnel, I can live 3.0 went to Dallas. And this time I think we had 1300 seats. We got a little bit bigger and we ended up selling out really fast, which was kind of a, I was like, Oh my gosh, I guess this could be bigger than we thought.

This was the first year that I ever invited Tony Robbins to speak. I was so excited and so nervous. We also shut down our certification program at that time. So we decided not to keep it in certification for reasons that are, it could be a podcast for another day. And so I was like, I need something different to sell the event. You know, each event we sell something. Um, and so we're kind of thinking through that. And, um, and, um, we did a couple of things. Number one, that's where we launched, um, Action XMD the very first time. And, um, I remember that presentation killed it. It was one of my best presentations ever. It's one on stage with the, the, we are not confusion, soft t-shirts. I ripped my shirt off and, um, biggest table rush ever. And tons of people signed up for that, which was awesome.

But then later in the event, um, we tried to sell, um, the, the fat events, people would come to Boise for $10,000. And I totally screwed up that whole presentation. And he got like five people to sign up. And I was just like devastated because the year before we did over a million dollars and this year we did like 50 grand or something in sales um oh and i remember like just you'd be bummed out because that event we oh and i remember i tried to like orchestrate the event i had a whole new idea that i thought was gonna be the greatest thing ever so i orchestrated the event to set up the sale in a certain way and it completely it completely bombed we lost money at that event i was like we should never do this again especially if we spent so much money on

tony robbins and like all these things and it's just like i remember like that event and even like leading up to the event there's just like a couple things i did a presentation right before tony and i didn't go very well and just i remember like just uh just like after like before tony got there i was like i never want to do this again. Like I'm done. I'll never do Funnel Hacking Live again. And then Tony came out and he just killed it. Like it was amazing. I remember afterwards I came on stage and the entire audience stood up and started chanting

my name. And I was like, I didn't do anything. I brought Tony, but I didn't do anything. But because I brought Tony to them, like people were chanting. I was like, oh my gosh, this is, this is amazing. And so after that event, I remember, um, going back and first I didn't want to do it again, but we decided let's do it one more. Let's do it. No, let's do it again. So we did. And this time we decided to go to Orlando and have 3,500 people. So it got bigger. We invited Tony back again. He said yes, which was really, really cool. Um, and this time we hired Sage productions, which if anyone knows,

Barry and blue at Sage, they are amazing team that helps you run events, but also helps you choreograph the, um, like how you sell the events as well. And so we changed how we did everything. And, um, of all the events I think we've ever done, this was my, this was one that was the most fulfilling for me for a lot of reasons. Number one, it was the first time we ever had the operation underground railroad. We showed the operation reasons. Number one, it was the first time we ever had the Operation Underground Railroad. We showed the Operation Two Saint video, that presentation. Tim Ballard was there. We brought everything on, and it was insanely emotional.

I remember it was the end of night one. Day one was amazing anyway. At the end of night one, we showed the documentary. Then me and Tim Ballard got on stage. We were bawling our eyes out. I was an emotional wreck. It was bad. And that was day one.

Then day two went off. Day three went off. And then we launched the Two Common Club X coaching program. And we were hoping to sell, I think, 250 people was the goal. And night one, we signed up, I think, like 400 people. And I was just blown away and then the next day we did a re-pitch which i'd never done before and i had myron golden come up and did this re-pitch we just kind of made up on the spot and he closed another 300 some people so we had like

800 and something people who signed up for the coaching program that year i remember coming off stage and melanie my assistant was back there and i walked up to her and she's bawling her eyes on me what's the matter what's the matter? What's the matter? She's like, everything was just perfect. She was like, we raised, we ended up raising over a million dollars for OUR. The coaching program ended up doing over $10 million in sales. And it was just like, and what's crazy is that like three weeks earlier was the 10X event where I did $3.5 million in sales. So it was like, this month was like insane.

I did $3.5 million in sales in 90 minutes. And then fast forward less than a month later, and we do 12, I think it ended up being $12 million. I think it ended up being 12, $12 million in sales, you know, three weeks later at our event, I was like, this is insane. And they're raising a million dollars for charity. And then Tony came and spoke again. And just, it was awesome. And I was just like, that was definitely for me. That was probably my favorite Fondacchi Lab personally, just because of, um, yeah, it was just, it was, I don just like, that was definitely for me. That was probably my favorite Fun Hacking Live, personally, just because of, yeah, it was just, it was, I don't know, like success from getting people signed up for coaching,

but success from a charity. It was 3,500 people. Like, it was just, it was magical. That was my event. It was like the magical one. Then, fast forward to last year, we decided to go to funnel hacking live nashville and this time we grew i think we ended up having about 4300 people if i remember right

we came to this one it was nashville our backdrop that was sick we didn't have 20 robins this year um and uh we decided to do a concert instead so we had uh lindsey sterling at the end um and this event was was amazing um i could just it like all the things were were awesome um and uh we we launched you know we sold the coaching program again uh we didn't sell quite as many but it's pretty close i think we ended up with like 750 people joined the coaching program um during that one which was which was again i'm glad i think earlier was like 850 if I remember right. This was like 750. So it wasn't quite as big, but it was, it was still like amazing. Um, at the end, Lindsay Sterling did a concert and I thought it was going to be cool.

And it was so much cooler than I thought. Like, Oh, it was, it was ridiculous. Um, and, um, the one thing I do remember is at the end of it, there was some negative publicity after that event. Um, uh, Garrett White did a really good presentation, but he kind of, he, he, um, anyways, those who were there remember the, the buzz online, there's some, some negativity around it and we got some flack and it was a lot of like damage control and just, just, just, it was tough. Cause like this whole that happened, it was emotional. It was hard to raise another million dollars for who you are, which was insane. And then leaving. And

like that night when I'm supposed to be like relaxing, I was on social, like defending stuff and trying to like, ah, and I remember the next day, like it just, I don't know. It just, that event was, was good, but just ended in a way where I was just like, ah, like just didn't, didn't feel like I had a chance to rest. You know what I mean? It was like, ah, and then got back in the real world and just, yeah. So that event was amazing from a coaching and from a, from a raising money thing, but it definitely was, um, uh, just didn't leave me fulfilled at the end. Like, like Orlando did. Orlando, like when that ended, I remember we took our kids to Disney World for next week. I remember just like being on cloud nine, whereas the last year I left, I was just kind

of like had this uneasy feeling. And so that's how last year went. So this year coming into, I was like, ah, I want to make sure everything's perfect. Like I'm so scared. I'm so nervous. We also this year, those who didn't hear, we, we, we sunset of the two common club X coaching program and we shifted things. We are now moving the entire ClickFunnels company 100% into a software subscription

business. And so anything that's not sold in subscription is basically being shut down or faded away. And so the coaching program wasn't part of subscription. And so what we basically did, we added a new tier of ClickFunnels called the ClickFunnels Collective, which starts at $14.97 a month. And it gives you live phone support, gives you nine user accounts, a bunch of other really cool things. And then when people sign up for that,

they actually get the coaching program for free. And so, which ends up being $1,000 a month discount from what we sold coaching at last year. Plus they get live phone support, plus they get user accounts. So it's literally like the best offer ever. But the hard thing is the way we had to sell it goes against

everything that i personally believe if you've gone through the tedx secrets trading course you know i talk about like never use phones to make orders at events it's the stupidest thing ever you have to get paper order forms people have to run the back of the room like the social proof like all these things but we had these these crazy limitations where we couldn't do that because um uh because now it's software subscription. People have to upgrade their ClickFunnels account. It's the only way to get it. It's the way to shift things around.

It ended up doing really good. It didn't do as good as the two years prior, but we also knew there was going to be a whole bunch of things against us because we were explaining a whole new thing that people don't understand. It's confusing. They're not filling out order forms. They actually have to log on their phone, and we had to figure out how to get internet to work for everybody.

And it's like AT&T and sprint or AT&T Verizon worked in the room, but the other carriers didn't. So then we had to go and, um, we had to go and hire or like pay like 50 grand for internet access to people who couldn't get on the internet. It was just kind of a stressful, crazy thing.

Uh, but all of a sudden now I think we ended up getting, um, close to 500 people who, who upgraded to the new click phones collective, which was, which was awesome. Uh, but all of a sudden I think we ended up getting, um, close to 500 people who, who upgraded to the new ClickFunnels collective, which was, which was awesome. Um, and then the event, now we're talking about the event. The event was amazing. Um, all the speakers were, were so good. Um, I know I had 11 presentations this year, which is the most I've ever done. Um, I just get addicted to being on stage and talking to everybody. I'm like,

this is my event. I want to be on stage as much as I can. And it was crazy because, um, Bart Miller helps me do my, do my clothing. Um, he had, I think I had 10 different costumes this year, 10 different outfits. So every time I spoke, I had to change, get new clothes on. It was kind of ridiculous, but, um, but, uh, it was really, really cool. So. Hey, funnel cool. So. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one-stop shop for business owners. They've been doing this for nearly 30 years, and they've got the expertise to back it up.

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hire faster. Remember when it comes to hiring indeed, it's all that you need. The first couple of days I was stressed out cause I was on stage so much. I didn't get here at all the presentations, but the ones I heard were like, God, they were so good. Um, just like up another caliber, another level, which was just amazing. And so we had all of those. And then the last day, um, I had a chance to sit in the audience and I remember, so I mean, day four for me was, was amazing. Cause it was first, it was the only day I had a chance to really listen to every word of everyone. And, um, that day I'm so proud of Heather Quizzle, um, spoke and I knew she was going to be good. Like I knew she was gonna be really, really good, but she was beyond that. It was, it was great.

Like it was insane. Um, and that was awesome. And then Garrett White came and spoke and then obviously I had some fear from last year, him speaking and it's kind of how the event left. And, uh, we talked a lot about that leading up to the event And he came and he's the only speaker spoken at all six events besides me. And it was by far his best one ever. Um, God was so good. I just, I can't even, I can't tell you how good it was. Um, and I know that some people left the room cause he uses the F word and I hate that because man, what, what he left was the best but i was i i'm like stuttering so i need how to explain how good it was it was amazing and then uh after that and then we had tony and this year um i don't know if you guys saw the heard the podcast episode of tony intervention with me or watch the youtube video but i asked him and his team i said hey if tony

be willing to do interventions this year like like not just teach, but go in the audience and actually work with people directly, that'd be really, really cool. And it was crazy. Before the event, I went back there and he couldn't even walk. He'd done a whole bunch of these different stem cell shots in his legs to try to recover the night before or something. And literally his team was like carrying him to the side. He was trying to warm his legs up. He'd been trying for like five hours to warm his legs up. He couldn't even walk. It was crazy.

And I'm like, oh my gosh, how's Tony going to do this for the next like three or four hours? He's back there trying to warm up, and he kind of gives me a hug before I go and introduce him, and he literally is not even standing. He's in so much pain. So I go out there to introduce him. I'm like, what do I do?

This is crazy. I don't even know what to do, know so i introduce him and he comes out and um and within a minute or two his adrenaline kicked on and you can even tell he was out there jumping doing crazy stuff like it was amazing and then he went out of the audience he did interventions a whole bunch of people that were so powerful and he had been going for i think over four four and a half hours which was like we didn't get until after seven um and it was the best I've ever seen Tony. I've seen Tony a lot live and it was the best I've ever seen him ever. The guy, uh, I just, I loved it. It was amazing. Um, and all the other speakers, like, I wish I could go deep on all of them. Like everybody did so good this year. Um, but that last day was special for me. Cause I think it

was the one that I was least stressed. I had a a chance to i wasn't running around you know running the event i was actually uh participating um but man this year speakers were just off the charts everybody it was i could not have hoped or prayed for more um and those who were there i know you guys just just ate it up we ended up raising money for charity not as much as the years past we ended up raising um let's see a quarter million quarter million for our and then we had 52 000 for the quilt so probably probably 350 000 ish for um our and then um village impact we gave a check for 200 and something thousand because every time you guys build a funnel inside of click funnels we donate a dollar to village impact and so um we did 200000 check for that. And then we raised

another $120,000 from people in the room to build wells. So it was enough to build two wells in Africa, in Kenya for kids to get water, which was awesome too. So that was the event. What else happened? There's so many cool things. But for me me like it just it ended really well and i felt satisfied afterwards and it was just like i was happy and i'm excited about the future where things are going in our shifts and our changes oh we also watched the documentary everyone called the two comma club which was really cool we um oh there's so many if you weren't there i'm so sorry you guys need to come to these events seriously like if you knew what was going on like how it would touch and affect and change the, your destiny, if not

point forth the rest of your life, um, there's no way you would miss it. Oh, and by the way, Tony Robbins did this entire presentation without swearing. Yes. It was so cool. Um, thank you Tony for that. Um, a couple other speakers dropped the F bomb, so I guess they made up for Tony, but for the most part, we tried to get as clean as so um anyway so that was what's happened the last couple years of fun hiking live and next year we're coming back to nashville uh this last year we had about 4 500 people and i think next year we have the capacity to get to 5 000 um just so you guys know from how far how events work um if you want to do an event a hotel which is a better way to do events because it's warmer it's like i don't know you're in a hotel and you all, it's just awesome.

About 5,000 is about as many people as you can get into a venue in a hotel. If you go beyond that, then you have to start looking at convention centers, which are, I do not like convention centers. They're colder. They're like, I don't know, you go in a big, huge thing and then there's hotels around it. You have to walk to it and you lose the feeling of it. Um, and so I don't know if we'll ever get from like, you know, despite the fact that demand is growing over a hundred and well over a hundred thousand customers now. Um, I don't think we're going to grow the venue cause I like doing hotels. I don't want to lose that feeling. We'll probably just keep raising the prices or I don't know, supply and demand, whatever it takes.

Um, but anyway, that's my goal, at least as of right now, is to keep it in hotels. So we'll have 5,000 people next year. I hope almost 5,000 people are you. If you knew how much stress and energy and money we put into this, man, you would do everything in your power to make sure you were at the event. Next year's event's going to be different though. I'm not sure if I'm going to sell anything next year's event. We've talked a lot about potentially not doing it at all and just doing 100% on on the teaching and the training and all that kind of stuff so i don't know i'm not saying we will or won't um but i do know that next year's gonna be way different oh one cool thing we did this year that was brand new is we did a session called funnel

flicks which we i we brought a big couch on stage and me and devon and todd like hung out on this couch watching funnel flicks on the big screen and And what people didn't know is we're like, it was cool, we're scrolling through Funnel Flicks, like, oh, there's a new course, what's this? And we click on it, and it's like Frank Kern, and all of a sudden the video starts playing, it's Frank, and all of a sudden, boom, the wall's open, and Frank Kern walks out.

And no one knew Frank was coming, it was a huge surprise. People went nuts. And we had seven or eight speakers like that who all came up, and uh we're all surprised guests who came out to the funnel flicks presentation it was so awesome oh we had so much fun so anyway so there's kind of a history recap last five or six years from my point of view like what happened how sales went uh what was good what was bad um you know and i think everything's been special and unique for different reasons my My personal favorite still was just the Orlando event

just because of the OER and the first time we sold coaching at that level and the feeling afterwards. I would say this year's event was probably my personal second favorite one. It was good. It ended so well, and I was happy, and everyone was happy. We served at such a high level. The speakers were better than I ever could dream for, and it was just really, really special and awesome.

So anyway, I'm excited. The goal every year is how to make this better than last year, and I'm not sure yet how to do that for next year, but I've got a little over a year to figure it out. So I'm here to support you guys and make sure that you guys have an amazing time. If you don't have your tickets yet for next year, go and get them funnelhackinglab.com. Uh, I promise you we'll make this show worthwhile. And, um, but that said, thanks you guys have an amazing day and we'll talk to y'all soon. Bye everybody.

Hey everybody, this is Russell again. And really quick, I wanted to invite you to join, um, arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact.

Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business. Um, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So, uh, I recommend you do right now is stop everything.

Pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now.nelaway.com. That's onefunnelaway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. Onefunnelaway.com.