The Russell Brunson Show - Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08

Episode Date: February 10, 2025

Most entrepreneurs struggle to finish what they start. They jump from one idea to the next, never getting their projects across the finish line. In this episode, I break down exactly how I get so much done - from launching multiple companies to rolling out new funnels, events, and content at lightning speed. If you feel like you’re constantly spinning your wheels but not making real progress, this is the episode you need. Key Highlights: The secret to actually finishing what you start – Most entrepreneurs are great starters but terrible finishers. I’ll show you how to break the cycle and complete the projects that will grow your business. Why deadlines are everything – I don’t just set goals—I set letter gold deadlines that never move. I’ll explain why this mindset shift is the reason we get so much done so fast. How to compress time and get more done in a week than most do in a year – It’s not about working harder—it’s about working smarter. I’ll share how we execute projects at record speed. The ‘Who Not How’ principle that changes everything – Stop trying to do everything yourself. I’ll teach you how to find the right who’s so you can move faster and scale bigger. Why launching before you're ready is the key to winning – Perfection kills momentum. I’ll show you how we launch fast, iterate, and improve with every version to build million-dollar funnels quickly. Most people waste months (or years) waiting for the perfect moment to launch - only to get stuck in a never-ending cycle of planning. If you want to break free and actually build something great, this episode will give you the framework to get things done! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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from changing the world. This is the Russell Brunson Show. What's up everybody? This is Russell. Welcome back to the show. I'm excited to be hanging out with you guys today. And right now I am in the middle of one of the heaviest seasons of our entire year here. We have Fun hacking live happening in less than a week. Right now,

I've got 10 presentations I'm personally working on. It's late at night right now, I'm recording a podcast for you. And on top of that, at final hacking live, we're launching two new companies. We are doing a thousand other things. We just finished our selling a line event literally today and a whole bunch of other stuff. And the number one question I get from so many people is, Russell, how do you get so much stuff done? Sometimes they replace stuff with other words, crap, or other things like that,

but I'm gonna say stuff for the podcast and for the YouTube channel. But how do you get so much stuff done? And that's what I wanna talk about, because I feel like so many people are trying to do things and their wheels are always spinning, they're never quite getting things finished. Yet for me and for our company, we get a lot of things done.

You probably notice how many offers and funnels we put out, how much content, how much stuff we're able to do with a very small team, and the question people ask all the time is how do you do it? So I'm gonna show you guys behind the scenes a little bit of that today and hopefully give you some ideas and motivation and just some frameworks to help you to get more things done

and actually get things to the finish line, right? Because how many of you guys have half built bridges, right? You've got this project over here and this project and four or five projects that are halfway done but they're not finished yet, right? How do we actually close those things? How do we get them done? And that's what I'm gonna show you guys today

and I think this will be very helpful for most of you, especially entrepreneurs like me and like you who have probably some sort of entrepreneurial ADD that keeps us from focusing. How do you focus enough to finish so many things, right? Because when all's said and done, you're not gonna remember in your business for the things you're creating,

you'll be remembering for the things you actually create, the things that are published, the things that get out there into the world. And so that's what I'm gonna talk about. It's one of the jokes we have internally. I can't remember, this is, man, probably five, six, eight years ago, I don't know, we started talking about this,

but we talked about this joke of just like, what we get done in our company every single day is what normal companies get done in a year. So we always call them funnel years. So we're like, oh, three funnel years from now, blah, blah, blah, whatever the thing's gonna be done, right? Because what we get done in a day, most people, most companies, most businesses get done in a year.

So how do you do that? How do you compress time? How do you get that much stuff done? And that's what I wanna share with you guys. So that's what that's kind of concept. So I've got five or six points that are very very important to understand to help you to get these things done, right? And so before I go too deep into the actual principles, I want to share with you one of the stories. It was just one of the insights when I first got into this

business was really powerful for me. Okay, again you have to remember like when I came into this world, I was a wrestler. Okay, again, you have to remember, like when I came into this world, I was a wrestler, you can tell from the cauliflower here, right, I'm a wrestler, I had a C in my marketing class, I didn't have a degree in business, like I barely graduated high school, barely graduated college, like I was not at the top of my class, I was the bottom of my class,

I was a great wrestler, and that's what kept me going through college and stuff, because I wanted to compete. But I wasn't great at those things. So when I started getting into business, it was weird because I started noticing a lot of the same frustration I'd have in school, right? I'd be sitting there listening, I couldn't get things done, I was just, I was frustrated and I didn't know what to do.

And I remember I was at this one event, and I used to go to a lot of events back then because I was trying to figure this out. I was trying to be in proximity with people who were having success because proximity is power. And so that was kind of the thoughts. And I remember at one of these events, this guy spoke and his name's Alex Mandojian.

Some of you may know Alex, just one of my early mentors, really smart guy. And he said something that was so powerful. He said, he said, Russell, you have to understand there's two types of people in this world. There's people who are great starters and there's people who are great finishers.

Okay, there's starters and there's finishers. He said, you have to figure out which one you are and then surround yourself with the others. And remember, thinking about that, in the time I had a whole bunch of half-built bridges, I had a whole bunch of projects that were halfway done. And I was like, I'm really good at starting things. I love starting things.

I get so much energy and excitement and passion from the starting of a thing. How many of you guys are the same as that? How many of you guys are like the starters in your business, right? It's so much fun to have the idea and to brainstorm to figure it out and get the logo design by the domain,

start talking about things. But as you get further and further, at least for me, as I get further and further along the path, the less fun it gets, the less fun it gets. And then for me, as soon as the project's done, like before I ever launched, like when the product's been done, the graphic design's done, the funnel's finished, as soon as that's done, for me personally, that's

where I get bored. I'm like, okay, I'm done. I want to go create another funnel. Like I literally, as soon as like, and it's funny because for me, my business, like the only way my business actually makes money is everything happens after that point, right? Do we actually sell? Do we continue to sell? Do we grow?

Do we scale? Like, those are the things where you actually make money. But for me, I'm a great starter. And I started realizing when I heard Alex say that, like, man, I'm a really good starter, but I'm not a great finisher. And he said, he said, you gotta figure out which one you are and then surround yourself

with the others. And so for me, I started hiring people. I started hiring people based on that. I wasn't hiring other starters. I didn't need another starter. I was starting more stuff than anybody ever should, right? But I needed finishers. One of the times I started realizing this is when I,

again, I first got in this game, and I started going to seminars, and I was speaking in these seminars. And back then I wasn't as smart, I figured out a couple things along the way. But every time I go to seminar, I sit in the back, I'd be making my slides, I'm looking at other speakers,

and figure out what I was gonna sell, and I'd create a new offer, literally every single time I would present. So I'd get on stage, and I would teach something, and I would sell something, and I would just be making it by, okay, first you're gonna get on stage and I would teach something and I would sell something. I would just be making it like, okay, first you're gonna get this and I'll give you this,

and how many of you want this? I'll throw in this. And so I started making all these different promises, right, because promises get people to buy stuff, but then I didn't know how to fulfill those promises. And half the time I forgot about it until like a month later, two months later, someone who bought from me,

like what about the, whatever thing you promised? What about this? I'm like, oh, I forgot about that, I forgot about it. And I was just so, I would drop so many different balls. And so when I started hiring people, one of the people I remember I first hired is Brent and co-Peters, and Brent's still with me.

But Brent used to come to these seminars with me. And literally, I would have him sit in the back, I'm like, listen really carefully to what I say, and every time I promise something, write it down so we can make sure I don't forget to fulfill on the promises we're making, right? Just a basic thing, it wasn't out of like, I was trying to be a bad person,

I just, I get so excited in the moment and then I would forget, because again, I'm a good starter, oh, it'll be fun, I'll do this, I'll do this, I'll do this, but I forget what I promised sometimes and then I didn't finish. And so, Bretman sat there and he was just captured, like pay attention to all this stuff, and he'd be like, no, no, no, don't say that,

please, whatever you do. But it gave me the chance to have somebody who started, like have all the lists, and we'd go back and we could the chance to have somebody who starts, have a list and we go back and we can finish them together and get those things, right? And I started hiring more employees and more teammates over time. And the reality, if you look at our business right now, there's probably one or two starters.

I'd say Todd's a starter, I'm a starter, there's a handful of them. But the other three, 400 plus employees in the ClickFunnels, Russell universe, they're all amazing finishers. I have to surround myself because I'm such a good starter. I've started so many things. In fact, it's interesting if I look at me as a coach, the reason why I love my inner

circle and I love my Atlas group and things like that, like I love starting things. And so when people come to me, I'm like, I can see in a heartbeat, oh, I would do this and I know exactly how to start, how to launch it, how to get things out of the way. But most people don't come to me because they're like, Russell, how do you scale a business? How do you long-term build and operating the people? Like, that's not my skill set, not what I'm good at. I'm good at starting business and launching, getting messages and noises out into the marketplace, right?

And so, anyway, so that's the first thing I'll say for you guys is first looking internally and like, are you a starter or are you a finisher? Okay, if you wanna get more stuff done, okay, if you are a great finisher, you need to find a starter to like start these projects so you can finish them. If you are a starter, you gotta find some finishers to help you finish because it gets harder and harder

for us to closer reach the finish line to actually finish if we're not finishers, if we're starters. Because the first thing you do, as soon as you feel the pain of getting towards that, your brain's gonna be like, I wanna make something new, like give me something new. I don't wanna do this, I wanna do something fun and exciting and you wanna start a new thing to get out of pain

because we have so much pleasure and happiness from the creation. Okay, so there's just kind of one caveat, one pre-warning for you guys as you're trying to figure out how to get more stuff done. Okay, so that's number one. Number two, after you figure that out, okay, and if you are, especially if you are the starter,

the next thing is you have to have a vision, right? There's gonna be a vision for the thing you're creating. Why are you doing this? Like, what does that look like? What's this vision? For me, every time I start a new project, one of the very first things I do, because for me, I get this idea and it sits in my head.

And I think everyone's got probably a different order, different process, but for me, the way it works is it gets in my head and it's just like, it's kind of this fuzzy idea, like have an idea, like ooh, we could sell something, whatever. I have kind of an idea of something that we could create. Right? And for me, it's usually like, I got to figure out a domain. I got to buy a domain name tied to it and I got to design a logo.

Those are my next two steps for me before it can become real, it's got to be tangible. And for me to make it tangible, I got to have a domain name and a logo, okay? I have literally, I would say conservatively probably 3,000 to 4,000 domains I've bought in the past. All of them tied to a great idea. So it's like an idea, I've bought in the past. All of them tied to a great idea. So isn't that a good idea? I go buy a domain instantly. Something secret, or something hacker, or something, it's all some verse in that for

me. So that first thing I do for me is I'm buying a domain as quick as I can, right? Number two, I'm getting someone to design a logo. Because then it's like, okay, now I've got something tangible. Now I have something I can cast a vision around, right? So when I bring my team together, it's like, here's the vision. I show them the design, I talk about the name, and then it's easier for me to share my vision. So that's just me personally.

You may be different, but for me, those are the things I need to be able to share the vision. And then whenever I create a new project, the first thing I'm doing after I get the domain and I get the logo, I sit down and I literally sketch out, the way I do it for my team, because we're mostly remote now, is I have a remarkable, this is it right here,

and I just go open and I can screencast it to my computer screen right here and then I open up Camtasia or ScreenFlow or Ecamm Live or Loom or whatever you record something with and I record myself doodling out. Here's the first thing. The second, I cast the vision so that everybody can see it. And for me, I like casting a vision in a way that's recorded for a couple reasons. Number one, it used to drive me crazy when I have a meeting, I bring everyone in, I cast the vision, everyone gets excited, and they go back and then like a week later,

they come back and, no, Russell, how does this work? I explain that again, and it drives me crazy. I hate re-explaining my vision. I don't know if you guys, if you visionaries are similar, but I hate re-explaining my vision because I gave you my vision. I shouldn't have to re-explain the thing to you, right? And for me, it sucks energy to have to re-explain something.

I'm like, can you not see what I see? And it's hard because for people who are non-visionaries, it's hard for them to see what you see, right? And it's frustrating, sorry, for a visionary, it's hard because most people around you are probably non-visionaries, so it's frustrating for you, and at least for me, it's frustrating when they have re-askings, I'm like, you don't understand,

you're not seeing the vision. And so it's nice to record it, a couple things, it's frustrating when they have re-askings. I'm like, you don't understand, you're seeing the vision. And so it's nice to record it, a couple things. Number one, everybody hears the same message. Instead of me casting the vision in five different places, five different people, I'm telling it differently every single time. I've recorded it once and they have it. That way when they have questions,

they can go back to the vision video. I'm like, well, what was the vision on this again? Oh yeah, they can watch it, right? Well, if we bring somebody new in the project, I don't have to catch them up to speed. I'm like, okay, go watch the vision video so you see the vision we're creating and then we can plug them in the project, I don't have to catch them up to speed, I'm like, okay, go watch the vision video, so you see the vision of what we're creating, and then we can plug them in very quickly, okay?

So I always capture a vision of every project we're gonna do ahead of time in video format, that then I can send out to the team, okay? So then it goes out to the team, and then for me, I've got somebody who's a great project manager. Now, it depends on which department or area the business is in.

Most, like the playground I play in are offers and funnels, right? That's my favorite. So the person on my team is my project manager. She's amazing, her name is Morag. And Morag, what she does, she takes the vision video and then she goes and watches it and she's like, okay, everyone's gonna watch this video,

but based on this, it's like, okay, so and so's got these five tasks from Russell, so and so's got these five, so and so's got these five. And so she's taking that and she's breaking down all the different pieces, right? Here are all the pieces that have to go into this vision. Okay, and what's nice about that is that everyone on my team,

they can go watch the whole vision video, but you know, minute one and then minute 14 and then minute 26, I talk to Jake, you know, Jake who's doing design, then about three and 17 and four, I talk to Nick who's doing the funnel, and like, you know, stuff like that. So they're able to see the whole vision, but then they get from MoRack,

here's all the individual tasks that are for every single person. Does that make sense? Okay, so I cast the vision, great starter, and then a finisher's gonna take that and say, okay, what are all the pieces, break them down. So project manager breaks down the pieces and then gives them to all the individual people

then to go and actually work on their pieces. And the project manager is in charge of then taking those pieces, plugging them together, and putting all those pieces together, okay? So, again, number one is figuring out you started your finisher and surrounding yourself with the other one. Number two is casting the vision.

Number three is having your team kind of break out the pieces. And some of these are all kind of tied together because my next point I had on there is after you figure out what are all the pieces involved to get this thing done, right? Next is like, who are all the who's you need, okay? And so for me right now, my team, obviously I've got a whole bunch of really great who's, okay?

And I say the word who, some of you guys have heard me talk about this. This is a Dan Sullivan concept that he kind of invented. Then he worked with Dr. Ben Hardy to actually write a book called Who Not The How. And the concept behind this is that the reason why most people don't get things done is because they wanna learn how to do it all, right?

We're doers, we know how to figure things out, right? I'm guessing that if you're here, you're probably one of those people, you just get stuff done, right? And so what happens is we start working on a project, also we hit something we don't know how to do, and what we do is we go try to figure out, okay, how do I do that, right? How do I do that?

So then you go down this learning loop, let me learn how to do that, I'm gonna learn how to do this, this, this, and you start learning how to do the thing, and then typically that how takes you in this procrastination loop that maybe it delays you by a week, or a day, a week, a month, a year, five years, whatever that thing is, right?

Till you learn it and then you come back, you're like, okay, now I have the skillset, now I know how to do this. So you start going on a path again, you're going forward, you Until you learn it and then you come back, you're like, hey, now I have the skillset, now I know how to do this. So you start going on a path again, you're going forward, you're going forward, and you get stuck again, you're like, oh, I don't know how to do that. So you stop to go figure out how to do that,

and then you go, and you start learning, you go down this other learning loop. And the problem we have as doers is we start going, every single time we get stuck, we figure out how to do that, how to do that, how to do that, but every time we gotta figure out the how, it takes us down this loop where it just, it takes us forever to get things done, right?

And so what Dan Sullivan's argument is, instead of saying, how do I do this, every time you hit a roadblock, you stop and you never say how, instead you say who. Who is the person that you know or you can find who already knows how to do that, who can do it for you? Okay, it's replacing the who not the how. Or the, yeah, it's replacing the how with the who.

So again, the book's titled Who, Not How. That's kind of the concept. So the question I have for you is like, after you cast the vision, you've broken down the pieces, who are all the who's you need? Okay, and some of you guys are like, well I don't have any who's or else, so I can't hire people.

And believe me, I understand that. Like when I got started, guess how many who's I had? None, it was just me, right? But I didn't have all the skillsets. I was not a designer, I was not a programmer, I was not a copywriter, I was not, I wasn't all these things, right? And so I had to figure out who the who's

are gonna be able to do all these different pieces, okay? And so for me, I started meeting different people. And sometimes, again, at first I couldn't afford anyone, because I was a college kid, newlywed, my wife's making 9.50 an hour, I was making zero dollars an hour, I'm trying to build a business, right? So I had no money, I understand it.

Okay, so instead, I had to use my resourcefulness, I had to find someone who's a great designer, say hey, this is what I'm creating, you know, I can't pay you, but if you help me launch it, I'll give you X percentage of anything we sell from this product, right? And I sold people on why they should partner with me, right? I sold designers, I sold programmers,

I sold people into these projects, okay? When I would make money in one project, I'd reinvest into another one, right? Like I literally, when I was trying to hire sold programmers, I sold people into these projects. When I would make money in one project, I'd reinvest into another one. When I was trying to hire some programmers back in the day to create one of my very first products ever, I found out how much it was going to cost. I didn't have that much money. And so I remember I went and my buddy and I we went and we bought tarps and rakes and we walked around the neighborhood raking leaves for people. Rake leaves, we put them in the back of a truck, throw them in the dump, got paid to rake the leaves, and I took that money I used to rake leaves,

I sent it to Romania for my buddy Doral, Doral I pay him, and he would program things for me, right? And then that was the process, right? So I'm hustling to figure out how to get money to be able to pay the who's, right? It doesn't mean I have to like, my business has got to make X amount so I can hire a who, it's like no, like figure out other ways to get money, right?

Like how can you get money? For me, it was raking leaves. You might be borrowing money, might be, like there could be a lot of different ways, but figuring out how to get the money. So I got the money to pay for the who's. Or I, again, I partnered with the who's. I offered them equity.

I offered them a profit share, a rev share, things like that, right? But for me to figure out how to do all the pieces, it's gonna take forever, okay? So instead I gotta figure out who are the who's who already know how to do this, but then I can figure out how do I get them on board to be part of this project, okay?

One of the keys is I cast the vision. Here's the vision, all right? I show them the video. This is the vision I'm trying to create. It's gonna be amazing. I got no money right now, but after it launches, I'll give you 10% or I'll give you, you know, I'll pay you $2,000 for a logo after it launches

if it's successful, like, you know, I'm hoping it will be, but I don't know for sure, and you're finding people I can negotiate with like that. So you get all the who's. And then the last piece I had here before I'd walk into the next portion of these is really understand why are you doing this? And this kind of comes back to the vision,

like you're casting the vision, if you're out of pieces, who are the who's? But the big thing when you start getting the right who's on board, they want the vision of what they're creating, but they also want to know why they're doing it, right? What is the why? And you hear this talk, you know,

hear like Simon Sinek and people talk about, like what's your why? What's the reason behind you actually doing this? And it seems cheesy, I think, but the reality is it's so important. It's so true, like when you understand the why and you cast the vision, people will follow you. They'll follow you to the ends of the earth.

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and lock down your security now. Some of you guys know over the last, man, two and a half, three years now, four, I don't even know how long it's been, but I've been collecting these old books, right? And for a long time, people thought I was crazy, because Raya Russell's spending literally millions and millions of dollars to collect old books

from people who are no longer on the planet. And nobody could understand. I was trying to explain it, nobody understood. And so I remember we were about to go to this Mastermind of Paradise down in Mexico with all my Inner Circle, 2CCX members, things like that. And so we were about to go down to Mexico. And I had an idea, like what if I pitched everybody at the Mastermind to be part of this project?

They could put money into it, they could be part of this amazing thing. And I was like, part of this project. They could put money into it, they could be part of this amazing thing. And I was like, I had this idea, I'm like, what if we sold, you know, we offer people they could buy in at a million dollars or $100,000. We had just, anyway, one of those things is like, this is an idea that doesn't make any sense and probably everyone's gonna say no,

but we should try it. And so before we went to Mexico, it's like two days before we went to Mexico, someone from my team, you know, I was talking to someone from my team and they're like, well, we should cap, like, like, let's capture you, explain why you want, like, why are you trying to build this? Because it still makes sense to none of us. Right. And so my team came and we went to the Napoleon Hill room, which is, I've got a backdrop on my,

my Napoleon Hill books and things like that. Set the cameras. And, and I remember Dan was there. He's like, so do you have a sales script? Do you have something? I'm like, no, but I just, I'm just going to tell people why. I'm gonna tell them why I'm like, why I'm building this. Like, why am I like, like, is Russell crazy? Maybe, but this is why I'm doing this. This is why I'm literally investing tens at this point, tens of millions of dollars from my own pocket

into this vision, right? And so I made this video and I just explained the why behind it. And at the end I said, you know, basically it's a million dollars. This is what it looks like. And I can't explain the why. And I did that. And remember I got done recording the video. It was one said, you know, basically it's a million dollars, this is what it looks like, and I kinda explained the why and I did that.

And remember I got done recording the video, it was one take, no editing, just one take all the way through, and the three or four guys in the room were just kinda staring at me. I was like, was it okay? And one of them was like, oh my gosh, if I had a million dollars I would give it to you right now.

And then someone else was like, I finally understand your vision, why you even buy all these books? I finally see what you see and I explained the why right and then I go down to Mexico and I show that video it's a 10-15 minute video explaining the why behind what I'm doing maybe making them a million dollar offer and then I came on stage afterwards and I explained it and from that little little presentation initially we got we got commitments for 17 million dollars

donated towards this cause. Is that crazy? All those didn't stick over long term and stuff like that. We kept a lot of, a couple of them fell through and things like that, but still insane, right? That I was able to raise $17 million on a 15 minute video explaining my why. That was it, right?

And then making a really good offer. So for you it's like when you're casting this vision, like why are you doing this? Why should they care? Why would they want to be part of it? And this comes down to it's like when you're casting this vision, like why are you doing this? Why should they care? Why would they wanna be part of it? And this comes down to, again, if you're trying to figure out who are these who's you're gonna be able to help with it, right?

Like if you're trying to recruit a who to be part of your project, if you can't explain the why behind it, like why would they come? Like so you want me to work for free so you can make something and sell it and make money, right? Who's gonna be excited about that? Nobody.

But if you got a reason why you're doing this, like what is that? Like why are you so passionate about it? Why are you putting in your own time and money and effort and everything you've got into this business or this project or this idea? Explain that and then people will line up to work with you. We explained ClickFunnels and put it out there and people saw it. It's crazy.

People started coming from everywhere around the world to come work with us, to work for us, to be part of the movement because we explain the why. And so, figuring out your why. Okay, so I'm kind of all, not that I'm all over the place, but I'm going through my bullet points, I'm skipping around a little bit just because I wanna make sure I'm covering them all. In my logical sequencing of events,

which is different than my bulleted outline that I wrote before this, but first thing again is figuring out are you a starter or are you a finisher and surrounding yourself with the other type of person. Number two is casting the vision. What is the vision of what it is you wannaisher, and then surrounding yourself with the other type of person. Number two is casting the vision. What is the vision of what it is you wanna create, right? And again, I do it through videos on my Remarkable, okay? Number three would be explaining in that vision your why.

Like, why are you actually doing this? Why should they care about it, right? After the why, then it's going and taking your vision and breaking out here, all the pieces that are involved to be able to make this vision become a reality. One of my favorite quotes, I can't remember where I heard this from, but I'm sure you guys know this, this is a famous thing, but they say, what's the best way to eat an elephant? Right?

When you look at this vision, like, whoa, that's a huge vision. That looks awesome, bro. So how are we going to do that? What's the best way to eat an elephant? One bite at a time, right? That's what the pieces are. You're breaking down these pieces into all the different, like here's the different bites you gotta take to be able to actually eat the self-fit, right?

So here's all the different pieces. So for me, it's more like taking my vision and project managing. Here's all the different pieces for our team to do, okay? And then if you don't have a team yet, then it's figuring out who are all the who's you need to actually get those pieces done. So you can get them done in the next three months

versus next year, five years or 10 years, right? At one final hacking Lab, I remember, the first time I ever explained this who not the how principle, and I was showing people this vision from getting started to winning a two comic club award, right, and there's this big huge gap between those two things, right?

I said, now, to go from a beginner to winning a two comic club award, the first thing you have to do is you have to go and you have to figure out how to create a product, right? And so I showed the timeline and then you're going and all of a sudden you get the spot, right? Oh, how do to create a product, right? It's like show the timeline and then you're going and all of a sudden you get the spot, right? Oh, how do you create a product? Well, I don't really know.

And then it's like, for me, you gotta go and you have to go study how to create a product, how to do product research, how to record a video, how to edit a video, how to like, and all this stuff, right? It's like, on average, it's gonna take you three or four months to master all of that and create the content, right? So now you're on this path from startup

to too comical winner, right? You go on this path, boom, to create a product. You figure out, and you get stuck with the how. It takes three or four months and you get back on this path from startup to Two Comma Club winner, right? You go on this path, boom, create a product. You figure out, and you get stuck with the how. It takes three or four months, and you get back on the path, okay, you're gonna keep going now. It's like now I got the path there, now I gotta figure out how to set up a website,

how to build a funnel, how to write copy. And it's like every single step, and we showed this thing, and like when I took all these little pieces, if I take three months to learn that, six months to learn that, a year to learn that, and we pieced them all together, just all the skillsets you need to win a 2comic club award, right?

To be able to create an offer and launch it into the world, copyright, driving traffic, all different pieces. We put them together, it was like 7.49 years, if I remember, it was like how long the timeline was if you want to go do this on your own, right? So that's the problem, is we have this vision, it's like, hey, for me to get this all done by myself, it's gonna take 7.49 years. If I actually line it back to back, right? If I'm actually strategic and I show how it actually, what it's gonna look like.

And that's why most people can get stuff done. Okay, so instead of me to break that down and again, it's coming back to the who's not the how. Okay, here's the five pieces. I can get so and so here, so and so here, so and so here, so and so here. They can all be working simultaneously, so they all come together at once.

And also now that it takes it from 7.49 years, I can compress that down to three weeks. Okay, see how that works? Because I'm not trying to learn how to do all the things. I'm finding the who's who already know how to do the thing. They can all be working simultaneously because it's not me just doing all the pieces and next piece, next piece.

They don't have to learn it because they don't know how to do it. It's just I gotta cast the vision, right? Explain the why, figure out the pieces and then gather the who's. If I can do those pieces, I can compress time dramatically It's the reason why we can launch companies and businesses and funnels so quickly

Just because I've got the who's in place who can do things very very quickly Okay, but took me years to get that okay, and I first saw launch him is I had one designer I loved I had one you know I had to write the copy because I could never afford copy I had to learn copywriting. I had one a programmer went so I had these five or six people every time I had to write the copy because I could never afford copy. I had to learn copywriting. I had one programmer. So I had these five or six people. So every time I had a project, I knew, and I knew, okay, this person charges me 300 bucks for logo. This person charged me X.

And I knew what those things were. So whenever I had ideas, like, hey, hoo, it's gonna cost me $1,500 to get all the pieces done, or whatever it was gonna be, right? But I knew that, so I go make the money, come back. Okay, guys, here's the vision. Here's everyone's payment for the thing. Let's go build this thing, right?

And that's what I would do. Okay, so those are some of the first set of components. I wanna talk about, there's two big things and these are the pieces that I think drive the, or the reason why I get so much stuff done. And these are the pieces that are missing for most people when they're trying to figure this out, okay? And I was lucky when I went to my,

the man, the second seminar I ever spoke at was a Carl Gulletti event in Las Vegas. Went down there to this event, and again I went and I presented and I pitched. I think I sold six people a thousand bucks a piece for my offer, so I was pretty excited. And then I remember watching other speakers, and one of the speakers was John Carlton.

He's one of the greatest copywriters of all time. And John's other speaking about copywriting, and I was like, I knew that copy was the thing that I was struggling with the most. I needed to learn, because it was too expensive. Hire copywriters of all time. And John's other speaking about copywriting, I was like, I knew that copy was the thing that I was struggling with the most. I needed to learn, because it was too expensive to hire copywriters at the time. Didn't have AI, didn't have funnel scripts, didn't have any of these things.

And I was like, of all the pieces, I can hire a designer for a couple hundred bucks, I can hire people here, but the copy was the most expensive. In fact, I remember trying to hire Michael Forton, and he quoted me eight grand. I was like, eight grand? For some words on a page? It made no sense to me, right? So I'm like, I have to learn this. So Carlton was selling the like, eight grand? Like, for some words on a page?

It made no sense to me, right? So I'm like, I have to learn this. So Carlton was selling the course, it was $2,000. I remember buying the course, getting home, I started going through all the materials and the learning and everything. And in that course, there was a little tiny tape, on the tape, it was Gary Halbert

and Michael Forten talking about copywriting. And so I'm listening, I'm like a set player, I have my headphones in, I'm listening to these guys talk about copy. And I still remember Halbert was talking, and if you guys know howbert, you know, his nickname was the prince of print He was like one of the greatest of all times. He passed away a couple years ago I had a chance to interview him once About a year before it passed away, which was you know for me like insane honor. I was a college kid

I'm interviewing the prince of print like it was it was crazy Anyway, I'm listening this podcast or this this tape between these guys and howbert shares the story and I'm listening to this podcast, or this tape between these guys, and Halbert shares a story. And I'm gonna share this story with you. I wanna caveat it with, I've shared this story at some of my bigger events, and one time I had three or four people who got very offended by it.

So you may get offended by this. If you get offended by it, I think you're dumb, because this makes no sense why this would be offensive. This is a story that illustrates the point, and it's not, I don't know if it's true or not true, it doesn't even matter if it's true. It could be a parable for crying out loud. So if you're gonna get offended, I apologize in advance,

but that's kind of on you. Either way, I'm gonna tell a story because it illustrates something, and it changed my life when I heard it. So this is what Halbert said. In this, I think it was called the Scuttlebutt Tapes, was the name of the tapes. You better go try and find them on eBay.

But I'm listening to this tape, and Halbert talks about how we get so much stuff done. And he said, you have to learn how to trick your mind into believing that if you're not successful, you're going to die, okay? And then he goes on and he says, he says, if you look at how the Mexican mafia, how they get things done, right?

They go to the government, they're like, hey, we need you to change the laws, because if you do change the laws, we're gonna make way more money, right? So the mafia goes to the government, the government's like, you know, whoever the head of the government's like, no, like, why would we do that?

That's the dumbest thing ever. And so what happens is the next night, the mob, the mafia, or the mobster, whoever, will go break into the house of the politician, they'll sneak into the room, and they'll wake him up at night, and they'll show him two options, okay? One option is lead, a bullet, boom, okay?

The other is gold, okay? Plateau or plomo, the lead or the gold, okay? Those are two options. And they come back to the politician like, we need you to change the law and if you, and you've got two options, but one, if you do, boom, you get a bag of gold or silver, right? There's the bribe. Or if you don't, there's the bullet, okay you do, boom, you get a bag of gold or silver, right? There's the bribe.

Or if you don't, there's the bullet, okay? Letter gold, bribe or the bullet. Plot to a diploma, like there's a couple of different versions of it, right? And he says, when someone comes up with you in those two options, either you're gonna get a bunch of money or you're gonna die, you figure out how to change the law, right?

When those are your only two choices. He said, the reason why most people aren't successful is because they're weak on their own mind, right? They set a deadline like oh I can change it Oh, it's not a hard deadline knows like hold me accountable and they keep moving and keep moving They let this deadline shift and move and move and Halbert said the reason why I'm so successful is because in my head I set a letter gold deadline either I'm gonna have this thing done by this date and if I do I get a bag of gold, if I don't I'm gonna die. Letter gold. Like that was the mindset he had to have. He said when I shifted my mindset to be the letter gold on every single thing, plot or plomo, every single time,

I figured out a way to get it done in time. So after hearing that, I was in college at the time, remember hearing that I was like okay that's how you have success. You've got to set these deadlines, letter gold. And so for me, I started thinking, I gotta start putting these projects together, right? And this is the idea, here's the vision, here's the four or five people I'm gonna hire. And then I would tell them, before we got anything done, I would set a launch date.

I'm like, this is the day we're launching. And at first people thought that was a movable date. They did not know what my mindset was. It was letter gold. These dates do not change. Okay, so we set a date, December 13th, or January, whatever it was, we set a date, this is the day we're launching,

and then I said everyone go. And so so-and-so's designing, so-and-so's doing the webpage, so-and-so's programming, I'm writing copy, and we're all busting our pieces put together, and we get closer and closer to that deadline, right? Getting closer and closer. And people are like, is this actually launching Thursday?

I'm like, yeah, like it's Wednesday morning. I'm like, I know, we have to get this done. Like, just so you know, like we're not going to bed till this is done and we pull all nighters like two nights in a row get it all done in time just in time for next day we launch it and we launch it put out in the world and guess what happened boom we didn't die we got a bag of gold right so the next project I said these letter gold deadlines and so we start setting these letter gold deadlines every single time plot or plumber the bribe or the bullet

like every single time and my team started get started knowing like when Russell sets a deadline like like that's the deadline. Nothing's changing. We will hit that no matter what. Okay. It means one night we're not sleeping all night then we're not sleeping all night. Right. It means two or three nights like we're like whatever that is but that deadline does not

move. Okay. And that's how we started getting stuff done. Like that became the big secret. Okay. And I started tricking my mind where literally I was like, we have to get this thing done, right? And so what happened, as soon as I cast the vision and Denver told me how long they thought

things were gonna take, then I would set the deadline. And then for me, I didn't wanna make these deadlines soft because then, you know, human beings are like, we're wusses, we're like, oh, we're gonna change things and move things around. I was like, no, if I set the deadline, I gotta set this. So I would set the deadline, and then I would set up a JV page,

I'd email all my affiliates and partners like, this is launching on June 13th at 6 p.m. It's like everyone do I get in your calendars? So everyone who's going to promote this thing they have on the calendar. It had to be done or else I was going to lose tons of money. And then I would tell my team that we'd reverse engineer and then boom we all go to work and we hit every single one of our letter goal deadlines. And this is the reason why a lot of people don't get stuff done. Okay?

They have this philosophy. One of my mentors, Matt Furious, always says, he called it the manana principle. We get something, oh, I'll do manana, oh, I'll do manana, oh, manana. Right? So as soon as manana tomorrow comes, guess what? Then you're like, oh, I'll do manana.

Because manana always is pushed out to the next tomorrow, the next tomorrow, the next tomorrow, right? And that's what most people do. And they just keep like punting the ball down the field to the next tomorrow, the next tomorrow, the next tomorrow, right? And that's what most people do. And they just keep like punting the ball down the field, down the field, down the field, not actually getting the thing done. And that's the problem, okay? The reason I get stuff done

is cause I have a letter goal deadline. I can look at my calendar right now. You guys can't see it from where you are right now, but I have a calendar. You know, my calendar has every, it's a big, huge wall calendar, right? So it's January, February, March, it's got all the dates. And I have big in marker, all my letter goal deadlines,

right? I can see them right here, big in marker all my letter goal deadlines, right? I can see them right here, like, Funnel Hacking Live, letter goal deadline. I can see product launch there, product launch there, new offer launching there. Like, they are hard-coded in marker on my wall, okay? And that marker is, well, it's not, it's magic marker, but it's letter goal, like it is stuck on there, okay?

And we will hit that, and I'm gonna hit it, my team's gonna, we all know what's gonna happen, we do not miss our deadlines, okay? You gotta stop letting yourself off the hook, just stop looking for tomorrow, tomorrow, tomorrow, right? Like you set a date and then you do not deviate from that date. If you deviate from that date, okay, boom, you die.

You have to trick your mind. Like I literally tricked my mind. My wife would have, sometimes it'd be like, you know, 6 a.m. I had stuff in three days and she's like, you need to come to bed. I'm literally trick my mind. My wife would have sometimes it'd be like, you know, 6 a.m. I had something three days and she's like, you need to come to bed. I'm like, I can't, I can't. She's like, why? I'm like, and consciously, obviously I know like,

well, I could come to bed and we could move things, but yeah, you know, but in my mind, I'm like, I will die. Like we set this goal. Like I have to hit this. And I got so good at tricking my mind that like everything bended to my will because of that. Did that make sense? Whereas most of us are letting ourselves off the hook

all the time on our deadlines. And he's getting pushed down and pushed down and pushed down. All right, I have people all the time in my inner circle that come to this thing we call Decade and Day, where they come out here, we sit down and I have a chance to spend time with every single person in the inner circle. I ask them what we're working on, we set a plan,

and then the last thing you can ask them, I'm like, so when's this launching? And they're like, what? I'm like, when's it launching? And they're like, uh, uh, like, you want me, I'm like, yeah, accountability. You gotta pick a date right now. Uh, okay, uh, in two weeks, no, okay, done.

Like, in two weeks, I make my assistant follow up, like, they gotta make sure they do it, right? Like, quit letting yourself off the hook. Like, pick a deadline, pick a date, do not let it bypass, that's how you win, okay? Letter gold, so that's the next phase, the pick a deadline, pick a date, do not let it bypass. That's how you win. Okay? Letter gold. So that's the next phase, letter gold deadline.

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And what's crazy is most of these things we completely forgot about. Oftentimes my wife has signed for something and I also signed up for it and we're paying twice for the exact same service. It was crazy. So we started using Rocket Money and changed everything for us. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitor your spending, and it helps lower your bills so you can grow your savings. Now here's what Rocket Money did for me. It showed me all of the subscriptions in one

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That's rocketmoney.com slash Russell, R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Okay, now this is what's gonna happen. This is the last step here in my little process, my framework for yesterday. You set the letter goal deadline, you start working towards that, right? You're working towards it, working towards it. Now it doesn't matter if I give myself two weeks, or two months, or two years, okay?

When I get to the deadline, all the work will compress and compress and compress, and usually I'm always gonna pull all night or night before. Okay, it doesn't matter how far out I plan. So I might as well do two weeks from now instead of two months from now, because either way, I'm gonna be up till midnight, or two or three in the morning, night before,

because that's just how things work, right? We have all these tasks that seem easy to do as we get closer and closer and closer to this let it go deadline, right? If we get closer to that, like, it's like, I can't get these things done, I can't get these things done, and then your brain is gonna wanna go push the deadline, okay?

That's your brain being weak, you do not allow your brain to push the deadline, that's not how it works, okay? Instead what you do, okay, you start looking at all the different tasks, okay? Remember when we said the vision, we broke down, here's all the tasks we gotta get done, okay. And when you do that, there's always two types of tasks. There's tasks that have to get, that they have to be done for the project to go live.

Okay, I call these straight line tasks. These are the things, like these have to happen or else the things are gonna fall apart, right, okay. But then there's like all these other tasks like nice to have, like oh, it'll make it look awesome if we did this and we could do this and we could do this and we could do this, right, okay. So in the beginning of the project, we know like here's all these other tasks, like nice to have, like, oh, make it look awesome if we did this and we could do this and we could do this and we could do this, right? Okay, so at the beginning of the project,

we know like here's all the straight lines, like these are things that have to happen for this, like if any one of these six things don't happen, the thing falls apart, right? If I don't have a product, gonna fall apart. If I don't have a funnel, it's gonna fall apart. If I don't have a payment processing, gonna fall apart. If I don't have traffic, it's gonna fall apart.

Like whatever those five or six core things are, the straight line, those are the ones you have to have for the project to happen, those you cannot deviate from. You just put more emphasis and more priority on those. And then you have all the nice to haves. Okay, and this is what happens for me. Okay, I get closer and closer and closer and closer to the deadline. As I get closer, I'm like, holy crap, we're not going to make it. Okay?

And this is where people try to push the deadline. No, no, no, don't let her gold. Not going to happen. You do not push the deadline. Instead, you start looking at all the tasks and say, okay, all right, well, I wish I had a chance to write all the pre-email sequence. I don't. So that's going to, that's the nice to have. I'm not, that does not have to happen. I don't have to have that to launch. Okay. And then like, oh man, I wish we had more designs and stuff like that, but you

know, we don't have to have to launch. I wish we had this. I wish we had this. And so I start cutting out all the nice to haves as I get closer and closer and closer, okay? But I stick to the straight line, the things that I have to have, I do not deviate from those, I do not push the deadline, but I get rid of all the nice to haves because if we get closer and closer and closer, things just kind of fall where you can't get everything done.

Ever. I've never had a chance where I'm like, we got everything done just in time for launch. Not once. In two and a half decades of playing this game, okay? It's not gonna happen, okay? Think about it in sports, I'm the same way in sports. Like I'm in two and a half decades of playing this game. Okay, it's not gonna happen. Okay, think about in sports, I'm the same way in sports. Like I'm in training and practicing,

training and practicing, getting closer and closer to the match, okay. Nice thing about sports is like when they set the schedule for the year, those are letter gold deadlines. That match is happening. I'm competing against this school, this team, this whatever on those days, no matter what. The tournament's not moving for me if I'm not ready, right.

And so I'm like, all these things I gotta do to get perfected for the tournament. It's like get closer and closer, like I'm not gonna make it. What are if I'm not ready. Right? And so I'm like, all these things I gotta do to get perfected for the tournament. It's like closer and closer, it's like, I'm not gonna make it. What are the things I have to do to compete? Okay, as a combat athlete, what do I have to do? I have to make weight.

Okay, so I have to weigh, I have to lose 20 pounds to be on the scale by Thursday at whatever weigh-ins are, where I do not get to compete. So that's a non-negotiable, okay? Like that has to happen. And honestly, I have to win my wrestle off at my team. Those two things, if I don't do those two things,

I do not get a wrestle. So those are the straight lines I have to have. Everything else is nice to have, right? Like getting a better shake, getting your cardio, getting your muscles, like doing the drilling. Those things are all great, but they're nice to have. Not the have to haves. If I do not make weight on the day,

I do not get a wrestle, okay? So those are the straight lines. For me, if I'm launching a project on next Thursday, what are the things that have to have happen for people to actually buy, okay? And so those are the things I'm thinking through, like what's the straight line? And as you get closer and closer and closer,

all the nice-to-haves are gonna fall apart, fall apart, fall apart, you're gonna hit the deadline, you launch it, and after it launches, then you come back and say, okay, what are all the nice-to-haves that we didn't finish? And now we start weaving those and we start backfilling those after the project goes live. Okay?

And that's how we play the game. That's how I get so much stuff done. Okay? From the outside, I don't know what it looks like to you guys, but internally, it is a mess every single time. Everyone's going crazy. Deadline's happening. We're all cranking.

We're, you know, everyone's working on things. Last minute, we're like, we can't get that done. That done. This doesn't happen. None of the social posts are done. None of this is done. None of that doesn't matter. We're launching the webinar, boom, webinar launches, we make a bunch of sales, sales are coming in, it's like sweet, we made sales, okay,

we got 30 seconds to breathe, now it's backfill. Go get the social campaigns figured out, go get this, go get this, go get this, start plugging it in, plugging it in, plugging it in, and now we get those things done in the future. We do not move from our letter goal deadline. That is the key, that's what most people are struggling on, is they keep letting this thing move and move

and move and move. Okay? So when you ask me, Russell, how do you get so much stuff done? Those are the things. Okay? I know I'm a starter, so I surround myself with tons of finishers. Number two, I cast a vision that everyone on my team can see. They can report back to, they can seek, they can, you know, they get stuck in the process,

they forget, they can go back and they can watch the video, understand what the vision is, what we were creating. They understand the why we're doing behind it. So they can get bought into the why so they can be motivated as well. Okay, number three, we've broken down from the vision. Okay, again, all the starters were great at the vision. Okay, we find a finish now, take that vision and say, okay, here's all the pieces

that you need to get in place to be able to actually get this thing done. And if you can't afford a finisher yet, then you're gonna have to be both. It's gonna be painful, but you gotta do it anyway. Okay, for the first decade of my business, it was me. And so for the first decade, I had to be the finisher. I had to go take the big project and break it down. For the first decade of my business it was me and so for the first decade I had to be the finisher.

I had to go take the big project and break it down. I was not good at it. But I didn't have any money so I couldn't hire somebody else to do it. So it was me figuring all those things out. So you figure out what are all the different pieces. After that the goal is to figure out who are all the who's who can help you with this. If you've got to go and try to relearn all the different pieces to make this successful you're probably not going to be successful.

So figuring out who are the people, I gotta start gathering my adventures team. I need the Hulk, I need the Iron Man, I need Dr. Strange, here's a lot of pieces of people I need, and then figuring out how to either pay those people or partner with them or give them equity, whatever it takes to get those people on your team. After you've got them all figured out,

and you find out from everyone how long it's gonna take, you set a letter goal deadline, you get everyone's buy-in on this, and then you do not deviate, it does not move. Then as you start marching towards that letter goal deadline, right, you're focusing on the straight line. Things that have to happen for you

to be able to actually launch, okay? As you get closer and closer and closer, all nice to haves are falling off, falling off, falling off, falling off, falling off. But you stick to the straight line until you get it done. You launch it, now it's out in the world. Then you come back and start weaving in all nice to haves. Weaving in all nice the nice stuff, okay?

And that's how you play the game, okay? Now I wanna tell you guys a real quick story to kinda wrap this up, to show you the results of this, okay? Because a lot of times we think the launch, the putting the project out there, then it's done. So it's like, you know, and it's not, it's like that's the beginning of the game, okay? So, man, six months ago, I had a vision for a project,

and it was an event called Selling Online. You guys have probably heard of it. If you haven't, go register for it. We do it once a month, it's amazing, okay? So Selling Online event, cast the vision for my team, everyone got excited, we saw the whole vision. In two weeks, okay, we put together the whole thing. So what do we have to do in two weeks?

So there's a lot of stuff, right? But number one, we got people to actually show up. So step one, create the funnel page, the upsell sequence, members area, and we promoted it. So we promoted the list before I even created one presentation. Now this is a three day event where I'm doing basically every single presentation.

Okay, so we launched it, people are registering, they're signing up, and it's like, cool, people are registering. Step one is done. I don't know what I'm gonna talk about. Okay, well, all right, that's step number two, right? So then I'm going back, and I'm killing myself. You know, I know that about? Okay, well, all right, that's step number two, right? So then I'm going back and I'm killing myself and getting all that.

I know that for me to be successful, we do the entire event, but there is an offer on the event, right? So I know that all the pieces, there's a lot of nice tabs, all the presentations will be nice to have, but the one that has to happen for us to actually make money is the selling presentation.

So my next piece, like straight line, webinar registration page, right? Drive traffic, straight line, number one, reg page, right, drive traffic, straight line, number one, reg page, two, registration page, straight line, number three. I have to have a webinar that's gonna sell. So I focus all my effort for a week on creating the one presentation that's going to convert people and get them to buy,

create that presentation, right? Now I've got the pieces, worst case scenario, people registered, went through the funnel, they go through a three day event, I got the one presentation where I sell, and then we got the offer and the members are in the backend, right? So those are the pieces that had to have happened

for the event to work, okay? So we have those pieces done, then it's like I still have another week, cool. My letter of goal deadline's a week away before the event actually starts. Now I can go and try to see if I can get all the other presentations done. So I'm doing presentation number one,

number two, number three, I'm trying to get all the other presentations done. Where I get closer and closer. So the event goes live, guess what? So three day event, I had everything done for day number one, everything done for day number two, and I had nothing done for day number three. Okay? I ran out of time, but the event went live. So we launched the event. I do day number one, do day number two. We make the offer. People go by. Day number three comes out and I had an outline for one to create, but I didn't have any slides done, had nothing else. So I got on stage and

I was out of time, but they were there, right? So I go through and I do the entire day number three, just from an outline, okay? And luckily day number three crushed as well, right? And so that was the first event, okay? Now what has happened? All of the biggest, the biggest, like the straight line, the biggest blocks all got done,

right? And they're all working. Now it's like, what did we not get? So our team afterwards has like, we're all like oh we did it I can't believe that right okay like what what do we forget it's like oh we forgot the email sequence we forgot this we forgot this we ran out of time for this we like all the nice-to-haves right so it's okay let's do this event again in a month and let's go back through and this this you know now we have the hard works done

right the four or five big rock like we have registration page we got a funnel we have the offer we have memberships like all things are done so now we're doing that this round rock, like we have registration page, we got a funnel, we have the offer, we have memberships, like all things are done. So now we're doing this round number two, okay, we've set a let it go, deadline's happening in 30 days, then it's gonna happen again. When we come back, this time around, what do we do?

We go back through it, I have some time to plan day number three, right? We go back live again, I do day number one again, and this time I was like, day number one was good, but I missed a couple pieces. I decided to call Jones, come in and teach one or two sessions and we move some things around, right?

Did the second time around, right? And the second time around, we started thinking like, okay, how do we, how do we get more people to show up to the webinar? How do we get more things? So all the nice to haves, now we had time for those. We launched the next version event. It did awesome. Okay.

Then we come back 30 days later. Let's do this event again. The nice thing is that all the major things are done. Most of the nice things, nice to have done things are done, but there's a lot of other pieces are still missing. So let's come back. Now we'll come back and add some more of the nicest, nice to have things, are done, but there's a lot of other pieces are still missing. So let's come back. Now we'll come back and add some more of the nice to have things, right?

And we keep doing this month after month after month. So check this out now. I'm just looking at my stats right here. So you can, I'm not gonna show them to you right now, but I'll tell you what they are. So I've done this event now, one, two, three, four, five, six. Six times. This month was the seventh time we've run this event.

Okay. Seventh time we run this event, each time making little tweaks, making little changes, tweaks and changes. Based on those tweaks and changes we made from this last set of the event, because the event was all perfect, now we're just tweaking.

So I literally tweaked 10 minutes of the event. From that 10 minute tweak, the nice to have thing that we finally figured out how to do, we 3X'd ourselves. 3X'd ourselves. Do you hear me say that? 3x. A lot of times I'm happy with a 20% conversion,

30% increase in conversion. We 3x'd ourselves on the one, two, three, four, five, six, seventh version of this event. Okay? And that's the secret, you guys. Also, how do you get so much stuff done? Okay, we get it done and then we iterate and we iterate and we iterate and we iterate.

Okay? This event, we've now mastered, right? We're gonna do it again next month and we iterate and we iterate and we iterate. Okay this event We've now mastered right we're gonna do it again next month and I got all the things in place It's gonna be easy for me to do because I know the presentations are I know what the like All the all the nice to haves all the have to haves are done. We'll just keep tweaking and changing Right. We'll do this again next month and like I don't know Who knows what the numbers will end up being but I would say conservatively this This event will be a 30 40 $40 million a year business,

just the event, just by itself, right? But it comes from this process. And so that's how we get stuff done. Now, for me, we're doing this on multiple projects at a time, multiple businesses at a time. You shouldn't do that. You should focus on one, but I want to show you that that's the process, how we do these things, right?

I think a lot of times the reason why I move our letter of goal deadlines, because we think we got one shot, like we got one shot,, it's gonna work or it's not gonna work. We start thinking that way, it goes out there, and then yes, you got one shot, but the reality is in this game, in this business we're playing, the entrepreneurship, you don't have one shot. You got a shot and you gotta get a shot next month,

then the next month, then the next month. We launched the ClickFunnels. We launched ClickFunnels a decade ago. I did a webinar. I told you guys the story multiple times, but I did that live webinar live between 70 and 80 times, over and over and over and over and over and over and over until it was perfect, right?

Now I could've waited to do that webinar, could've waited until it was perfect, could've waited until I had a course, could've waited until I had this, could've waited, could've waited, could've waited, I could've kept moving that line, kept moving the line. I probably would've moved another six months, eight months, a year or more, right?

But what did I do? I set a letter of gold deadline., eight months, a year or more, right? But what did I do? I set a letter goal deadline. And for me, as my friend saying, can you speak in an event this weekend? I'm like, okay. He's like, you need to sell a thousand dollar thing. I'm like, I don't have a thousand dollar thing. He's like, well make a thousand dollar version

of ClickFunnels and write a presentation. Okay, what do I need? Like, what are the, like there's the letter goal. I'm selling on Saturday, it's Wednesday. Like, what's the letter goal? I have to have a presentation and an offer and an order form Okay, got the order forms printed create a presentation made an offer Letter gold deadline got there launched it did pretty good

Okay, then came back iterate next week did it as webinar webinar do and improved upon improved upon improved upon until it's amazing Okay And so that's how we do it now The other reason why I do this way is because sometimes you'll go through a process, you hit the letter gold, you launch it, and then it fails or doesn't do well, right? What's nice is they're not only wasted two weeks or three weeks or a month on a project versus six months or a year.

For all you guys who keep punting the deadline, keep punting it, punting it, punting it, right? You waste six months, eight months, a year, two years, three years trying, waiting, and trying to get this thing perfect, and then you launch it, and guess what? It's not perfect anyway. That's the problem, right?

And then at that time, you're running out of time, you're running out of money, you're stressed out of your mind because you never got the thing done. That's the reason why, right? Because you got punting it down the line. Instead, you gotta stop, right? Set a let-go deadline, get it out there, the best iteration, launch it out to the world, right?

Cut it all nice to halves, and then version two, now you can start adding in some nice halves, version three, add in even more nice halves, to eventually version two, now you can start adding in some nice tabs, version three, add in even more nice tabs, to eventually version four, five, six, become flawless, right? For me, version seven. Version seven is the vent. Three X the money from the last version,

just by tweaking 10 minutes worth of stuff. Okay, you guys getting this? Okay, click funnels, 10 million, or sorry, $100 million your company, off me doing one webinar 70 times in a row. Every time, iterating, iterating, iterating, iterating till it was flawless. Okay, I didn't wait.

That's the key, right? I get a lot of stuff done so I figure out which things are worth pursuing, which things are worth iterating, which things are worth becoming amazing. Like it's crazy, we're looking at the click funnels journey the last decade of this business. The majority of our volume and money

came off of three funnels. How many funnels have launched in the last decade? It's definitely over a hundred, maybe over two. Right? Russell, why'd you launch 200 different funnels? Because I was looking for the three. Right? If I was waiting for six months for the one, I would never have found the three. Right? I got to go through a lot of iterations till I find the winners. Right? And if my letter goal deadline is so far away and keeps moving, I'm never gonna get forced to figure out the things. Right? That's what most people are missing. Okay? I launched a hundred funnels to find the three that are gonna do the volume. If I'm launching one a year,

I'm not gonna make it. Unless you get lucky. Some people do get lucky, but it's rare. It's on the backside of volume, putting a lot of stuff out there. A lot of content, a lot of videos, a lot of funnels, a lot of offers. And when you do that, that's how you make your, you give yourself a shot to win.

And so, understanding how we get stuff done, in fact, it brings back to the very, the premise of ClickFunnels initially, right? Is the fact that prior to ClickFunnels, on our best it took us three months on average to build and launch one funnel, one offer, right? When ClickFunnels came around we could do it in an hour. You know, if I was going fast, if you're going normal speed,

two or three days you can launch a really good funnel, really good offer and get it out there to the world. And I remember one of my favorite stories, Trey Llewellyn came to ClickFunnels and he joined my inner circle. I remember him telling me, he's like, I'm gonna launch a funnel, like ClickFunnels is so easy, I'm gonna launch a funnel every single week and tell it works.

I'm like, yeah dude, go for it. And I watched him, week one, launch a funnel, week two, new funnel, week three, week four, right? Each week's that let it go deadline, right? Pick a new product, new offer, launch it, boom, boom, boom. I think it was like, number 11 I think was the funnel if I remember right from number 11 he launched was his flatline flashlight funnel which came the fastest grossing funnel of all time

no one's beat it yet decade later things like 20 or 30 million dollars in six weeks right it's ridiculous like I don't want to share that number cuz it's like could that happen to me no it's not gonna happen any of you guys like that's a freak thing that actually happened to that dude, but it was crazy to watch it, right? But it came from consistency, putting him out there, right? He had launched 11 funnels before he found the one that was the one that was gonna blow up for him, okay? Click funnels, we launched 100 funnels to find the three

that built, a company has done over a billion dollars in sales now, right? So that's my methodology, that's how it works. That's how I get so much stuff done. I hope that helps you guys. Again, I'm going through them fast. Number one, figure out are you a starter or a finisher? Figure that out and surround yourself with the other type.

Number two, what is the vision? Cast a vision so everyone sees it. Number three, what is the why behind your vision? Let it make sure that people understand your why so they can get bought in. Number four, what are all the pieces? Project manage all the pieces that make the vision possible. Number five, who are all the who's?

You need to be able to help execute on that and figure out how to recruit those people and to get your avengers teams together. After that, pick in the letter gold date and do not deviate from that date at all. And then as you get closer and closer and closer, you pick the straight line, all these you have to do to actually get launched and live.

And then from there you iterate over and over and over and over again. And you keep doing that until it stops working, okay? Again, event number seven, I've got event number eight happen this month, I'm gonna make a couple more tweaks. If I can get another three X sales again, three X conversion from 10 minutes a week,

if I do that same thing again next month, or maybe I only get a 50%, if I do that this month, 50% next month, that's 100% in the last two months, like it is insane, right? The amount of volume, anyway, it gets crazy really fast, okay? But that's how we get stuff done. Hope that helps you guys, appreciate you all.

Thanks for listening to the podcast. If you enjoyed this one, share it with somebody for watching on YouTube. Let me know in the comments down below and appreciate you all and I hope you guys are enjoying the Russell Brunson Show. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good,

but you suck at selling. If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.