The Russell Brunson Show - Hall of Fame, Super Bowl, Growth and Contribution

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Starting point is 00:00:31 This is Russell. Welcome back to the Marketing Secrets Podcast. I'm actually in a hotel room up in northern Idaho. Bowen, one of my twins, is wrestling a tournament up here. So we flew up last night, and I'm hanging out with a whole bunch of teenagers for the next two days. And I'm in a hotel room, and I'm reading, I'm studying, I'm working on my next book and a bunch of other things. And just wanted to share some thoughts specifically around your Hall of Fame and your Super Bowl goals. So the big question is this.

Starting point is 00:00:58 How are entrepreneurs like us who didn't cheat and take on venture capital. We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. a marketing suitcase. All right. So like I said, I'm in a hotel room right now. I feel bad. I'm sure my neighbor's next to me. You can hear me talking. It's a, it's a, it's not a nice hotel. It's definitely, you know, the paper thin walls, but here we go. They're getting a free podcast episode anyway. Um, so, uh, on the flight up here and then I have an eight-hour bus ride with the teenagers coming back home. I'm just kind of geeking out working on my next book project,

Starting point is 00:01:50 which if you listen to the episode I did with Josh Forty about New Year's time, we first started kind of talking about goal setting and how I get my goals and talking about a Hall of Fame goal and a Super Bowl goal and all these things. It was fascinating because after I started talking about a hall of fame goal and the super bowl goal and all these things. It was fascinating after I, um, start talking about that. Um, I got tons of feedback from friends and people I haven't heard from in a long time and like how it affected them and how it like made things so clear. And, um, so I wanted to just talk a little more cause again, I'm flushing my ideas out now and I'm working on this book and trying to think through the process and the structure and how to do all the things. And I know that podcast episode, we talked about a lot of the stuff from identity shifting to

Starting point is 00:02:28 beliefs, rules, values, all that kind of stuff. But I just wanted to more so come back and just focus on a couple of things. So the first one was, I talked about, it's like when you're setting a goal and this is true. I learned this initially from Alex Sharfman. He talked about it from when you have a business, like what is your business goal? And he talked about most businesses. It's like, we want to make money. And it's like, I know you have to structure. He's like, look at it like you would a football team. Right. And he said, you know, every football player comes in and they want to be in the hall of fame. That's the end thing. Right. So if your business, like what's the hall of fame goal? Like what's the thing you want to do someday? Right. Like we

Starting point is 00:03:04 don't remember for, um, that's like the first thing to figure out. And then you reverse engineer, you step back. So, okay, now, and I know that that is like, now this year I want to win the Superbowl. So what's your Superbowl goals of business, right? For a lot of you guys, I'm assuming your Superbowl goal is to win a two column club award, right? Or maybe you've already won one. So your Superbowl goal for this year is to win two column club X, right? Um, but that's like your Superbowl goal. And then you come down from there and you're like, okay, now what are the quarterly things we've got to accomplish to be able to do that? What are the weekly games we've got to play? And then what are the daily things and your habits?

Starting point is 00:03:40 And so you kind of reverse engineer it from that, right? And the daily level is the best way to build on your habits and your routines and all the things you need to be able to get into engineer it from that, right? And the daily level is actually best for you to build in your habits and your routines and all the things you need to be able to get into Hall of Fame eventually, right? Because think about it. Like, we all want to be in Hall of Fame, but from a day-by-day standpoint, it comes down to the routines and those kind of things we put in our place, right? If you're a football player, it's you getting up in the morning. It's lifting weights.

Starting point is 00:04:02 It's nutrition. It's working out. It's doing the things the coach says. It's watching film. It's like, these are all the habits or routines you do consistently for long periods of time to make it so you can win the game each week, which means you can win your division, which means you can go to the playoffs, which means you can win the Super Bowl, which means eventually you can get in the Hall of Fame. So it's kind of interesting because we always look at, I think a lot of us are good at looking at the Super Bowl, but not like the Hall of Fame. And so one of my friends who was in that podcast,

Starting point is 00:04:35 he came back and he was like, oh my gosh, the Hall of Fame concept was a goal, a game changer for me. He's like, because I had these other goals, but a lot of times they weren't leading towards like this Hall of Fame, right? Or maybe even like going opposite directions or they're Because I had these other goals, but a lot of times they weren't leading towards this hall of fame, right? Or maybe even going opposite directions where they're fighting. And it was interesting for him. He came back and he told me, he's like, I kind of break this into two sides, my personal goals, but also my business, my mission goals.

Starting point is 00:05:01 And it's fascinating because in the book, I'm actually working on that specifically because there's so many goals we could have, right? And he gets overwhelming. Like we have goals about our fitness and goals about our this and that. And like, you know, there's a million goals, but which I think that can get overwhelming. But I do think that if you break it down to, to two things, which are growth and contribution, your own personal growth, and then your contribution to other people. Like those are the two, the two types of goals that, that, that really drive everything towards, towards the hall of fame. Um, I think again, this may shift by the time I get

Starting point is 00:05:36 the book out. This is still raw thoughts in Russell's head. Um, but I just want you to think about that. Like, um, and it's, it's interesting because if you look at Tony Robbins, six human needs, uh, which I'll be talking about in the book as well, like there are the four needs of the body, um, which, you know, I'm not going to go, I've done episodes on this. I'm not going to go deep on it right now, but you know, there's certainty and then there's variety, there's love and connection. And then there's, um, significance, right? Those are the four needs of the body. And there's two needs of the spirit. Uh, one needs of spirit is surprise, surprise growth. And the other one is surprise, surprise contribution. So what's interesting is that first off, we have to learn how to master the needs of

Starting point is 00:06:12 our body. Otherwise we never get to, we never get to the needs of the spirit. Um, I wish I could sit down with all you guys and do like a three day event. Actually I'm doing a three day event in Mexico, teaching this stuff to, um, uh stuff to those who are my Tucumbo Club X and my Inner Circle coaching programs in March. So that's exciting. But conceptually, like the quick version, you can go dive deeper. If you look at how Tony Robbins' Six Human Needs works,

Starting point is 00:06:40 like anytime something in your life meets three of your four needs, it creates a, like a physical addiction in your body. Right. Um, and if you, and if your needs aren't being met through one thing, you'll find a way to get it met somewhere else, right? Like you will figure out a way to get your needs met, like the needs of your body those four. Um, and people will give up their values. They'll give up their everything to make sure the needs are met. So if, if you, you know, aren't getting love and connection at home, you're going to seek for another way. You're going to find it through. It's different for everyone. Some people get through work, some people get through drugs, some people get through, um, pornography. Some people

Starting point is 00:07:16 get it through, you know, joining a bowling team. Like it, it's like, are we, we will get our needs met. Um, and the problem is most people, they spend their whole life trying to get their needs met in ways that aren't satisfying. They don't drive them. And so they're stuck in this rut hole, right? And so again, that's a podcast. That's a seminar for the day. But after we figure out how to get the four needs of the body met, the needs of the personality

Starting point is 00:07:37 met, then we're able to shift to the needs of the spirit, which are the two, growth and contribution, which holy cow, we're talking about growth and contribution. So the reason why most people never actually hit their goals is because guess what? They never figure out the core base needs of solving those problems first. But after you solve those problems, then you can shift over to these other things, which are growth and contribution. And so for me, like there, there are the hall of fame goal is, is the blend of growth and contribution, right? Like it's the end, it's like, who do I want to be? And I've struggled kind of explaining this, but my friend who, who, um, who listened to the episode, he came back and he had doodled all out on his pad of paper and he's like, okay, he's like, he's like, what is my hall of fame? And he started explaining,

Starting point is 00:08:16 he was like, it's like, he was using words, like, like things he wanted to feel, you know, like, um, and I haven't sat down and done this for myself yet. So, um, I don't, I don't have it off my head to kind of like, these are, this is my hall of fame goals, but it's definitely like a feeling, right? It's like, like, I want to be like this person. In fact, um, one thing that is fascinating, it could be fascinating to look at, like, you know, I think most of the times when we're thinking about like our whole thing, hall of fame goal and who we want to become, we're looking at like, okay,

Starting point is 00:08:47 there's, there's who we want to become, but, but we're liking something we already know, right? Like it's a person, it's a, it's a something.

Starting point is 00:08:54 So like, who's like, who is the person or who are the, um, the composite of multiple people that like, that's want to be, you know, like,

Starting point is 00:09:01 like I want to be, um, in fact, I wonder if I'm going to pause this really quick um i'm going to read something to you from napoleon hill give me one second to find it okay i'm back so i found um so i'm reading um napoleon hill's a whole bunch of stuff but one of the things i was reading on the flight over is napoleon hill's laws of success it's not the laws of success that most people have um i actually found a first edition from 1925 that was published three years

Starting point is 00:09:26 before the one that is in people's hands. And anyway, so I'm reading from those manuscripts. But anyway, sorry, I digress. It was really fascinating because he talked about how he puts on, he has a council of people that he, in, in his imagination, like, like works out ideas and things through. Right. So in his, um, so this is Napoleon Hill's, the list of people he had, uh, his like his table of, you know, his, his, his mastermind, like, um, the people who had passed on and the people he had were Napoleon, which I think it's Napoleon blown apart, uh, Washington, Emerson, Albert Hubbard. So these are the people he had on his list. Lincoln.

Starting point is 00:10:07 Anyway, and then he went through and he said, he talked about each person individually. He said, Mr. Lincoln, I desire to build my own character, those qualities of patience and fairness towards all mankind, and have a keen sense of humor, which were your outstanding characteristics. I need these qualities and I shall not be content until I have developed them. And he said, Mr. Washington, I desire to build in my own character those personalities of patriotism, self-sacrifice, and leadership, which were your outstanding characteristics. And he goes on and talks about Emerson, Napoleon, Hubbard, like all these people he looks up

Starting point is 00:10:32 to and like the characteristics. And so I almost feel like that's like the best way to do the all fame. It's like, who are the people you want to be like? Like, who are your idols, your heroes, the people who like, if you could look at like, that's what I would, like, I want to, you know, like for me, there's definitely people who have passed on that I look up to, right? Like, like I look up to Joseph Smith as someone who's my, like a mentor and a friend of someone who, you know, he was the first Mormon prophet. I look up to him, Napoleon Hills, and I look up to Charles Handel, um, all these old, uh, personal development authors, like old marketers, like

Starting point is 00:11:01 all these people who, who like, I've seen them, I've read their books, I've seen their stuff. Like I look up to those people and like, that's what I want to become. Right. Like for me, like, I don't know how to explain my hall of fame goal yet, but I do know what it feels like. It feels like in 200 years from now, there's going to be kid like Russell on eBay searching for stuff. And he finds my work and he finds my books and he finds my, these things I've done. And he's just like, Oh my gosh. And he takes those things. And, and he like, that's the feeling I want. Right. The same thing that I'm having for these, for these thought leaders who are, who are molding and changing my life. Um, and so,

Starting point is 00:11:33 yeah, like, like what are the, who are the people that, that, and, and specifically why, like each person, like, you know, you know, uh, Napoleon Hill said, I, I, I want Lincoln because of these characters. I wanted, um, Washington because these know, uh, Napoleon Hill said, I, I, I want Lincoln because of these characters. I wanted, um, Washington because these characters, like who are the people you look up to that you want to be like, and what are the characteristics that you want to emulate? Like, those are the things I feel like are part of the hall of fame goals, like who you want to become, right? It's less, it's less, um, a tangible, like thing. It's more of like, it's who you become by the time you're done. Right. And so then we step

Starting point is 00:12:05 back and now we come down to, so that's the whole thing right now. We've got our Superbowl goals, right? So Superbowl goals, these are very tangible. Like this is not like I want to make money. This is like, I want to make two comic club by June 16th. Right. Like I'm going to win the Superbowl on February 2nd or whatever, you know, like they're very tangible, very realistic. You know, there's a beginning, you know, there's an end, you either achieve it or you don't, there's a finality, like, like that's the goal. And so you pick these goals with what Pauline Hill calls definite, definiteness of purpose, right? Like I know exactly what I'm going to do, how I'm going to do it, like this is what I want. And so what I thought was interesting, um, my friend reached

Starting point is 00:12:39 out to me, he was saying, you know, he's like, I feel like there's two sides. Like I have my, my, my personal goals, but also my, my mission goal or my, you know, my, my, yeah, my mission, my, my work goals. And I said, yes, exactly. Like it's growth and contribution. It's like, what is your growth goal? Like, what do you want to achieve? Like, what do you want to personally achieve? Right. And second size is how do you want to contribute? And I feel like if you set a hall of, like a Superbowl goal for both of those different sides, um, and they work hand in hand. Um, that's what you're moving towards, right? Like I need to, I'm like, I'm trying to become

Starting point is 00:13:10 this, like, this is my goal personally. This is my goal as a mission. And you can look at those things and they work hand in hand, right? The more growth you have, the more likely you'll be able to contribute and the more you'll be able to contribute. So, um, I haven't figured out exactly how to explain this yet, but conceptually that makes sense. So I'm picking goals both about growth and about contribution. Um, and I'm picking them with definiteness of purpose. I know exactly what it is, where I'm going. Um, in all of Napoleon Hill's books, like literally I've got pretty much every manuscript he's ever published that I can find. He talks about definiteness of purpose. And he was talking about like the people who are successful in life, they, they have a definite purpose. I know this is exactly what I

Starting point is 00:13:48 want and they have a definite plan to achieve it. This is the steps I'm going to do to go and achieve that thing. Right. Um, and, uh, one of the quotes I marked last night from a lot of success, it was interesting. He said, until a man selects a definite purpose in his life, uh, he dissipates his energies and spreads his thoughts over so many subjects in so many different directions that they are led not to power, but to indecision and weakness. Boom. So if we don't have this definite purpose, like this is what I'm doing, what I'm moving

Starting point is 00:14:16 forward. This is my plan. This is like, if you don't have those things, then you're dabbling. You're all over the place, which is like the majority of the world, right? Everyone's dabbling. They're doing little things here and there and they're all over the place, but no one's actually moving forward definitely in this purpose. It says that they're led in so many directions that they lead not to power, but to indecision

Starting point is 00:14:35 and weakness, which is the majority of the world, right? There's no power. There's no decisions. There's no movement. It's just randomness. For us, it's picking a Hall of Fame goal. Who do we want to become? And it's looking back one step.

Starting point is 00:14:47 Say, okay, that's where, you know, if I achieve all my goals each year, I keep winning the Super Bowls, eventually I'll get there. But now what are my Super Bowl goals? What is my, what is my one about personal growth that I want to achieve? And then what is my one on contribution I want to achieve? Okay. And then picking those and making them definite. You know, again, not just like I want to make more money. I want to achieve. Okay. And then picking those and making them definite, you know, again, not just like, I want to make more money. I want to lose weight. Like I want to weigh 127 pounds and I want to be 6% body fat by June 16th. Boom. Now I know there's the goal,

Starting point is 00:15:14 definitive purpose. I can reverse engineer. Okay. If I'm going to win that super bowl, like what do I got to do? Okay. Well, I need to know, I got to figure that out. Right. I know how many calories I need each day. I know how much exercise I need to do. And I know, and you reverse engineer it all the way down to like, okay, now I know my daily routines, my, my morning routines, my afternoon routines. Like these are things I need to do to be able to eventually win the Superbowl. So then eventually I can be the hall of fame. Um, and it's true with any goal, right? So setting the personal goal, setting the, the, like the personal growth goal, setting the contribution goal. And then now you got a

Starting point is 00:15:44 definite purpose. Now I'm creating a definite plan. Um, and then, like I said, there's so much more I can geek out with you. Like, and it's like figuring out the needs of your body. So things are met. So you can actually focus on your goals. You don't keep getting sucked down to this thing. That's not going to help you to have a success you need and you want. And, uh, but that'll be a podcast episode from their day. Anyway, uh, hope this helps again. I know that I'm, I'm giving breadcrumbs cause I don't have all the answers yet, but hopefully a couple of things. Hopefully it's helped you. Number one, number two, if you are in the process of creating your frameworks and your thoughts, notice how I'm doing this, right? I'm talking about it. I'm

Starting point is 00:16:17 sharing it. Uh, I'm sharing unfinished thoughts and finished ideas. Cause it helps me to think it out loud. It helps me to get the, you know, gets me in momentum, gets things happening. And as I keep doing this, it'll get closer and closer. In March, I'm doing an event about it. And then I think September's my due date on the manuscripts. Hopefully by then I'll have the book manuscript submitted. So anyway, hope that helps you guys. Thank you so much for listening to this and all episodes grateful for you guys um if you haven't joined the no bs and the behind the scenes newsletter yet make sure you do that um this is the print physical newsletter that um goes out twice a month the first month is called magnetic marketing it's coming from me and dan kennedy um and the second

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The Russell Brunson Show - Hall of Fame, Super Bowl, Growth and Contribution

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