The Russell Brunson Show - How To Choose Between Head And Heart

Episode Date: February 7, 2022

Russell and Alison answer another question from the recent “Ecomm Vs Expert Smackdown”.  Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I'm back with some more Q&As from the e-com expert SmackDown that Alison Prince and I did last week, and this next question was a really fun one. The question they asked was, as they're pursuing their business, how do they choose between their head and their heart? This person asked a question, their heart had an idea and a passionate thing they wanted to do, but they didn't know if they saw the clear path. How is it was going to make money? How is it going to do all these things versus their head. Oh, there's other ways I can do this that are very numbers based. I can make money faster and all those things. The question was, how do I choose between my head and my heart? So I think it's something a lot of us struggle with because all of us have these missions, right? We're called on this mission. Then part of it's like, oh, I got to make a bunch of money. And the yin yang between that, and how do you figure it out, and what do you do, and which one do you follow? Do you follow your head or your heart? So I think that this question was very relevant and timely for most of us, and hopefully for you, and hopefully my answers and what Alison and I give back will be useful for you as well. So that said, we're going to queue up the theme song when we get back. You have a chance to answer this question. How do you choose between your head and your heart? Brent Coppieters: This is from John. He says, "How do I choose between my head and my heart? My heart tells me that I should pursue one direction, vision, and path. And this feels like my calling from God to empower men, in particular husbands, to overcome destructive, addictive behaviors. But my head says that I should pick a more practical direction, a product or some other safe bet. How do I go all in and follow my heart when self-doubt and fear are so strong?" Russell: People look at my business today and they're like, "Oh, Russell, you picked such a good market. You picked funnels." And, of course, that's the big thing. This is amazing. But I want to rewind back 18 years ago. 18 years ago I started learning about this and I was like, "This is the greatest thing in the world!" And I started telling everybody. I told my mom about it, my friends about it, my family about it, and they're like, "Oh, he's crazy," right? And I was like, "None of my friends want to know about this. I gotta tell someone about it. So Brent was here for this. I literally bought radio ads in Boise, Idaho saying, "I'm doing an event talking about marketing and sales funnels, and how you can grow a business online. Dah, dah, dah, dah." I ran radio ads because I was so excited about this topic. And guess what? We got a dozen people who responded to radio ads. Like sweet, rented a Holiday Inn. We got things set up. I got there. I had a presentation. I had my shirt and tie on. I was all ready. People showed up for the event. The first event was supposed to have, I don't know, 50-60 people that had RSVPd from the radio ad. Two people walked in and I was like, "Oh, crap." And I'm like, "Well, we should wait a minute or two to see if anybody else comes in." And then no one came in. I'm like, "Well, all right." And so I did a presentation to two people talking about funnels. And then two hours later, the next group was supposed to come in, like one person came. The next group, three people came in. So that day I was expecting to teach a bunch of people about funnels, but nobody cared. But guess what? I didn't care because I loved it. I was obsessed about it. I was passionate about it. So I talked about it, I talked to about it, I talked about it even though nobody was there. Then I did another event and guess what? Nobody showed up. I did another event and very few people showed up. I did another one and another one and another one, and I did it because I care about the topic, because I'm obsessed with it. I did it because I loved it, and I would've done it even if nobody ever showed up. Now, guess what? Because I love about it so much and I kept doing it and kept doing it, this is the heart stuff. I kept doing it and kept doing it and kept doing it, eventually other people started getting excited. Other people started seeing the vision. Other people started showing up. And now 18 years later, you go to Funnel Hacking LIVE and there's 6,000 crazy people in the stands who are all obsessed with funnels like, "Oh Russell, you're a genius. You picked the greatest market ever." No, I picked a market that was not there, but I was obsessed about it and I cared about it. And so for you... What's his name? John? Brent: Yeah. Russell: If you're excited, if you're passionate about that, don't... If you're going to say, "What's going to make me the most money the fasted?" Don't go that way. Look at like, what do I actually care about? Funnels are not making me the most money the fastest by any stretch, but it was my art. It's what I cared about, it's what I wanted to do all day. All I wanted to do all day is talk about funnels. And there was no market. Nobody cared about it, but I kept talking and kept talking until people cared about it. And that's what we have to do, especially on the expert side. If you're excited by it, this is your art, this is how you're called to change the world... Like your people might not be ready for you, but you might not be ready either. Most people who came to my event 18 years ago in the Holiday Inn in Boise, Idaho with the two other people you'd have been like, "That guy has no idea what he was talking about," right? Because I didn't understand my framework, so I didn't know how to talk. I was awkward. I was nervous. I was all the things. I wasn't ready either, but I would never become ready if I didn't start. And I kept talking about, I kept talking about. So this is the heart stuff. If you love this, if this is your art, this is your passion, this is your mission, you've got to go out there and start doing it. Start talking today. That's why I always tell of people, if you want to do this, start publishing somewhere. It can be a blog or a podcast or a video, just doing something, because a couple things will happen. Number one, you're going to feel awkward when you first start because you're like, "Oh, nobody's even listening." And the good news is that at the very beginning, you're probably going to suck, and so it's good news that nobody's listening, okay? But if you keep doing it consistently, eventually you're actually going to get good. And the longer you do it, the longer your dream clients, the people you've been called to serve, will have to actually find you. In Traffic Secrets, I'll probably mess up the quote, but Nathan Barry wrote a blog post and I quoted it in the Traffic Secrets book, but it was called endure long enough to get noticed. In the blog post he talked about how most of us... There's so much content between Netflix and Disney blog, all the shows. There's so much content happening that most of us don't jump on the new show. We wait for season one, season two, season three. If after season three or four people are still talking about it, then we're like, "Okay, I'm going to go dive into this thing because it's endured long enough to get noticed." And the biggest thing is true for us as well. At first, no one's going to pay attention. But you keep doing it, you keep doing it. And if you are willing to out survive it because you're so passionate about your art, and you keep doing it, and you keep doing it, and you endure long enough, then your people have a chance to find you. So that's the key. Don't do the practical thing like, "Oh, I'm going to go get a doctor's degree," or whatever. Do the heart thing, but don't do it because I'm trying to start a business right now. Do it because you are actually called, because you love the people, because you want to change their lives. And if you keep doing it, and you're passionate, and keep talking about it, eventually they'll come. But you’ve got to double down. Alison Prince: Can I ask you a question? Do you think your passion helped you to get through the hard days, to help you to keep showing up, versus let's say you are an accountant. You're like, "Oh, I got to show up again." Do you think showing up from your heart versus your head helps you to get through the harder times? Russell: 100%. Your head... Yeah, yeah. Because for me, again, it wasn't... I think you're the same way. Whether you made money on this or not, you're here to serve people because you love this. You change your life. You want to change... That's the biggest thing is the heart is like it doesn't matter if it succeeds or it fails. Some days we have big sales days. Some days we have no sales days. But we keep showing up because this is my calling. This is something that I believe in. I'm so passionate about it. Even if somebody doesn't buy something, but they hear something that gives them that shift, that means the world to me. But if it's in your head, maybe you'd make more money in the short term, but in the long term... The legacy flows through our VIPs... I did a private session to you guys yesterday morning talking about our Super Bowl goals and things like that. You want to hit what is your Hall of Fame goal? It's going to be hard to hit up here. It's going to be coming from here. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Hey, everybody. This is Russell Brunson. Welcome back to the Marketing Secures Podcast. I'm back with some more Q&As from the e-com expert Smackdown that Allison and Prince and I did last week. And this next question was a really fun one. The question they asked was as they're pursuing their business,, how do they choose between their head and their heart? This person who asked the question, their heart had an idea and a passion,

a thing they wanted to do, but they didn't know if they saw the clear path, like how it's going to make money and how it's going to do all these things, versus their head. It's like, oh, there's other ways I can do this that are very numbers-based and I can make money faster and all those things. The question was, how do I choose between my head and my heart? And so I think it's something a lot of us struggle with because all of us have these missions, right?

We're called on this mission, but then part of it's like, I got to make a bunch of money and like the yin yang between that. And how do you figure it out? What do you do? And like, which one do you follow? Do you follow your head or your heart? And so I think that this question was very relevant and timely for most of us and hopefully for you.

And, um, and hopefully my answers and what Allison and I give back will be useful for you as well. So that said, we're in queue up the theme song. We get back, you have a chance to answer this question. How do you choose between your head and your heart? So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. This is from John.

He says, How do I choose between my head and my heart? My heart tells me that I should pursue one direction, vision, and path, and this feels like my calling from God, to empower men, in particular husbands, to overcome destructive, addictive behaviors. But my head says that I should pick a more practical direction, a product or some other safe bet. How do I go all in and follow my heart when self-doubt and fear are so strong?

People look at my business today and they're like, oh, Russell, you pick such a good market. You pick funnels. And like, of course, that's the big thing. This is amazing. But I want to rewind back 18 years ago. 18 years ago, I started learning about this. I was like, this is the greatest thing in the world. I started telling everybody, I told my mom about my friends about my family about, and they're like, Oh, he's crazy. Right. And I was like, none of my friends

were on about this. I ain't got to tell about. So I, Brent was here for this. I literally bought radio ads in Boise, Idaho saying I'm doing an event talking about marketing and sales. So I can go to business online and around radio ads because I was so excited about this topic. And guess what? We got like a dozen people who responded to radio ads because I was so excited about this topic. And guess what? We got like a dozen people who responded to radio ads. Mike Sweet ran a holiday in. We got things set up. I got there.

I had a presentation. I had my shirt and tie on. I was all ready. People showed up for the event. And the first event was supposed to have, I don't know, 50, 60 people that had RSVPs in the radio ad. Two people walked in. And I was like, oh, crap. And I'm like, well, which way do I make it?

Or two people comes in. And then no one came in. I'm like, oh crap. And I'm like, well, which way to make it to see if anyone else comes in. And then no one came in. I'm like, well, all right. And so I did a presentation of two people talking about funnels. And then the next, uh, like two hours later, the next group was coming. Like one person came in the next group, like three people came in. So that day I was expecting, he's a bunch of people at funnels, but nobody cared. But guess what?

I didn't care because I loved it. I was obsessed. I was passionate. I talked about, I talked about, I talked about it, even though nobody was there. And I did another event. Guess what? Nobody showed up. I did another event. Very few people show up. I did another one and another one and another one. And I did it because I care about the topic because I'm obsessed with it. I did it because I loved it. I would have done it even if nobody ever showed up. Now, guess what? Because I love about it so much, I kept doing it. I kept doing it. This is the heart stuff.

I kept doing it. I kept doing it. I kept doing it. doing it this is the heart stuff i kept doing it and kept doing it and kept doing it eventually other people started getting excited other people started seeing the vision other people started showing up and now 15 18 years later you go to funnel hacking live there's 6 000 crazy people in the stands who all obsessed with funnels like oh russell you're genius you picked the greatest market ever no i picked a market that was not there but i was obsessed about it and i cared about it and so for you uh what's his name john yeah if you're excited if you're passionate about that like like don't like if you're going to say what's gonna make me the most money the fastest like don't go that way looking like what do i actually care about funnels are not making me the most money the fastest by any stretch right but it was my art

it's what i cared about so i wanted to do all day like i just wanted to like like all i want to do is talk about funnels and like i couldn't like there was no market nobody cared about it i kept talking and talking until people cared about it and that's what we have to do was talk about funnels. And there was no market. Nobody cared about it. I kept talking and kept talking until people cared about it. And that's what we have to do, especially on the expert side. If you're excited by it, this is your art. This is how you're called to change the world. Your people might not be ready for you yet, but you might not be ready either. If most of you guys came to my event 18 years ago on a holiday in Boise, Idaho, with the two other people, you'd have been like, that guy has no idea what he's talking about.

Because I didn't understand my frameworks. I didn't know how to talk. I was awkward. I was nervous. I was like all the things like I wasn't ready either, but I would never become ready if I didn't start. And I kept talking, I kept talking about, so like, this is the hard stuff. Like if you love this, this is your art, this is your passion. This is your mission. Like you've got to go out there and start doing it. Start talking today. That's what I always tell people. Like, like if you want to do this, start publishing somewhere. It's going to be a blog or a podcast or video, just doing something because a couple of things

will happen. Number one, you're going to feel awkward when you first start because you're like, oh, nobody's even listening. And the good news is that at the very beginning, you're probably going to suck. And so it's a good news that nobody's listening. Okay. But if you keep doing it consistently, eventually you're actually going to get good. Right.

And the longer you do it, the longer your dream clients, the people you've been called to serve will have to actually find you in traffic secrets. Um, I'll probably mess up the quote, but Nathan Berry wrote a blog post and I quoted it in the traffic secrets book, but it was called endure long enough to get noticed. And the blog post, he talked about how most of us, there's so much content between Netflix and Disney, but like all the shows, like there's so much content happening that most of us don't like jump on the new show. We wait for season one, season two, season three. And if after season three or four, like people are still talking about it, then we're like,

okay, I'm going to go dive into this thing because it's endured long enough to get noticed. And the biggest thing is true for us as well. Like at first, no one's going to pay attention, but you keep doing it, keep doing it. And if you are willing to out survive it because you're so passionate about your art, right? And you keep doing, you keep doing it and you endure long enough, then your people have a chance to find you. Okay. And so that's the key. It's just like, like, don't do the practical thing. Like, Oh, I'm going to go get a doctor's degree and whatever,

like do the heart thing, but don't do it because I'm trying to start a business right now. Do it because you're actually called because you love the people because you want to change their lives. And if you keep doing it and you're passionate, keep talking about it, eventually they'll come double down. Do you think your passion helped you to get through the hard days to help you to keep showing up versus let's say you were an accountant. You're like, I got to show up again. Do you think it's showing up from your heart versus your head helps you to get through the harder times? A hundred percent. Your head. Yeah. Yeah. Um, cause for me again, like it wasn't, i think you're the same way like whether you made money on this or not like you're here to serve people and you because you love this you change

your life you want to change like that's the biggest thing is like the heart is like it doesn't matter if it succeeds or it fails some days we have big sales days sometimes we have no sales days but it's like we keep showing up because it's like this is my calling this is something that i believe and i'm so passionate about like even if somebody doesn't buy something but they hear something it gives them that shift like that that means believe in. I'm so passionate about it. Like even if somebody doesn't buy something, but they hear something that gives them that shift like that, that means the world to me. And so, yeah, but if it was, if it's in your head, like maybe you make more money in the short term, but in the longterm, like the legacy for those who are VIPs, I talked, I

did a private session yesterday morning talking about our Superbowl goals and things like that. Like you want to hit like, what is your hall of fame goal? Like it's going to be hard to hit up here. It's going to be coming from here. Thank you for listening to the marketing secrets podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you. Also, Dan, Kenny,

and I would love to give you the most incredible free gift ever designed to help you make maximum That'll help me to know mailbox each and every month. One from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.