The Russell Brunson Show - I FOUND THE SECRET TO HAPPINESS!!!

Episode Date: December 11, 2019

I can't believe it, I actually found the secret to happiness; and it's not what I thought it was going to be. In this episode Russell talks about discovering the secret to happiness in the memories brought about in his family photos. Here are some of the insightful messages you will hear in this episode: Find out why categorizing all his photos made Russell find his happy place. See why Russell believes that happiness is found in the memories brought about by photos rather than in the event taking place in the photos. And see what software Russell is using in order to organize all his photos. So listen here to find out what Russell believes is the secret to happiness, so you can get happy too. Transcript - https://marketingsecrets.com/blog/266-i-found-the-secret-to-happiness Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast, formerly known as Marketing Your Car. And because today I'm in my Tesla, we could call it Marketing Your Tesla. But we can't because now we changed it to Marketing Secrets like two or three years ago. So welcome back to Marketing Secrets Show. Today I I'm gonna teach you guys how to be happy.

So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I've had a whirlwind at the last couple months. I am not going to lie. It's been fun. It's been hard. And all the things.

And now, just starting this week, things are starting to get a little bit lighter. For example, I had the last two months, my kids have had wrestling. And so I can't miss wrestling practice. So every single day, I go to work, and then I jump off at 3, from 3 until 6, I'm with the kids miss wrestling practice. So every single day I wake up or I go to work and then I jump off at three, three till six. I'm with the kids at wrestling practice. And then, um,

and then I come home and I try to get done the stuff I was supposed to get done from three till six. So it's like I'm adding, you know, three or four hours a day to my day, which has been exhausting. Um, plus we're,

you know, we're in the middle of a remodel, a bunch of other things, but the remodel is done now. And then wrestling ended on Saturday. And then my, uh, the book final,

uh, I think the final draft of the last rewrite, um, next week. So then that'll be done. And then for lucky lives, our last big thing that that's done. And then it's like, I got nothing to do. So I'm really looking forward to that. But, but this season has been by far the most insane busy season of my life. I wish somebody could film it because I don't think anybody would actually believe. Um, but it's been fun. So, um, now what's interesting is a Saturday. So if my boys had their, their district wrestling tournament, which is the thing they work towards all year long. And, uh, it was, it was so awesome. Um, the team, first off the team took first, um, I think we won nine of the last 10 years. Um, and so, uh, and we dumped them this year. I think we set a new record for the 10 years. We dumped them this year.

I think we set a new record for the most points. We were like 500 team points. The number two team had like 300. The team did awesome, which is great. Then Dallin won his weight class, which was awesome. He had the returning district champ in the finals. Dallin wrestled him earlier this year and beat him by one point in a really close match. Obviously, as super nerd dad, I went and watched that match a million times and then worked down on all the things.

This time, Dallin wrestled him. Dallin thumped him. Major decision to beat him 12 to 4. Beat him by 8 points, which is insane. So that was so much fun. Bowen came in and Bowen did great for himself as well. Very first match, he's beating this guy 10 to 1 and then he got thrown

and pinned, which was heartbreaking. Then he won his next three matches and he would, he, he would have gone for fifth and sixth place, but this tournament only placed the top four. So, um, anyway, so he definitely would have made at least top six in the district and potentially fifth. Um, but he did great. I'm proud of him and, ah, it was just fun. And, and, um, Sunday, the next day was kind of a, you know, the day where he where we were all beat up. The kids were beat up. I'm beat up because I'm on my feet for like 15 hours walking around a gym, the stress of everything. So it was a day where I was kind of like just beat.

And Bowen told me, and Bowen, who's like typically my little buddy, who doesn't like working as hard, told me afterwards, he was like, he said, Dad, yesterday was really, really hard. He's like, but I want to do, what did he say? He said something like, I want to do yesterday again. And I'm like, what do you mean? I thought it was hard. He's like, it was, it was so fun. And I had to do my day looking back two years ago when Bowen hated wrestling and he got pinned every single time. And now he was like, yesterday was like the best day. He wanted to do the whole day again. Cause, um, just cause wrestling and hanging out and just, uh, anyway, it was, it was a special. So, um, I tell you this because, uh, we're talking about happiness and one interesting

thing people say, money doesn't buy happiness, but it does buy a lot of cool stuff. That's actually really, really true, but it does definitely doesn't buy happiness. Um, I've made more money in my life than ever. And there's a lot of times now where I'm not happy. And it's, it's funny cause you think there's going to be a correlation between those two and there's not. But, um, in the middle of this chaos, I found my happy spot and it's not something I would have assumed. Um, now I want to preface this by saying I'm not a scrapbooker. My mom was a hardcore scrapbooker, but I'm not. Um, I'm the most disorganized person I've probably ever met. My mom told me, uh, as a kid, I was the messiest kid she's ever had and ever seen.

Um, I don't do good at cleaning things up. If you look at the disc profile, I have a high D, high I, high S, like off the charts and all three of those things and zero C, like no organizational skills whatsoever. So this is like, this is the frame of who I am, right? And for years I've been taking pictures on phones and cameras and, and just everything everywhere. Right. And they're all over the place. And I always had this. And, um, one time I tried to upload them all to this service. I can't remember the name of the service. Um, and I, I uploaded like our entire lives to the service and the service crashed and we lost

every picture off for the most part, like devastating. And so for years I've had just boxes of old phones and flip cameras and negatives and pictures and just all sorts all over the place and it never had to do with it. And recently I found out about this little app on your phone and on your computer called Google Photos. And I needed it because my phone got, I hate iCloud. I don't know why. I just, I think iCloud's the devil. So my phone was completely maxed out. I was like, I got to figure out something. And I don't know how I came up with it or found it or someone told me, I don't even remember, but I downloaded Google photos, Google photos, took all the pictures and videos off my phone

and threw them online and delete it, you know, clear them off my phone, my phone and all the space. And then the Google photos app, they're all in there. And what's crazy about it is, um, you can go on, you can go on, you know, instead of your Google, whatever online and you can see all the pictures, you can see them on your phone, You can make albums. So I've been geeking out making albums. Um, the search is insane. Like, like you go into like, it'll show faces and it's like, do you want to find this person? And you can name them. So in the future, they know, Oh, this is Colette and this is Aiden and this is Bowen and down, you know, whatever. Uh, and you click on it and it goes and finds every picture in your database that that person's

hooked to every picture, every video. And it's insane. Like the person could be in a picture in the background of a picture and it still scans the face finds and brings that picture back up. Like the searching is insane. Or I type in wrestling and it'll show up every single picture in a wrestling room or the wrestling, there's singles or head. I don't know how it does it, but it is the best searching thing ever. Um, and so since I did it on my one phone, I was like, Oh my gosh, this is amazing. And so what I did next, I went and found all my old this is amazing and so what i did next i went and found all my old phones i went and installed the google photos app on all of them and had because i've been saving these phones for years some of them like the the original

iphones right like there's like three pictures on here i don't want to lose someday so i on all the ones i was able to i installed google photos and sucked all the pictures off all those phones into my thing it was crazy it sucks them in there and then it categorizes them based on based on date when they were taken. And so I did it on Google phones. I went with my old flip cameras and I had my brother rip all those and put them in a thing.

And then I went and I found all my old pictures from my mission and from high school and from college and from when I first got married. I found all the wedding pictures. I started going to photographers in the past that took our pictures. I started paying them off to buy the negatives and buy the original digital pictures.

And like every scrap of everything in my house, I'm getting digitalized and thrown into Google photos. I found every one of my high school wrestling matches, my college wrestling matches, um, both the BYU and a Boise state. I found, uh, every single time my kids wrestled, uh, growing up, like everything I've ever gotten, I was on my Google photo apps. Um, and then Google photos, like it sorts them, it synchronizes them, it figures them out and then I can make albums. So like what I do now is I go through and I create an album for, for wrestling 2000, what year are we? 2019. I threw every picture, every video, every, everything in this thing. And now that I have this album, like I'm consciously is I'm with my kids and they're, they're warming up. I grab my phone,

I get pictures of them warming up. And when we're at matches, I take pictures, I get pictures of them hanging out with their friends and just, I make that creepy stalker dad who's taking pictures of all these things. But as soon as I do, I, I, you know, I have them all synced to that album. So every single picture I take any wrestling, it's all synced to the wrestling 2017 album. And I found wrestling from 2016, 15, 14. I'm like, so I have these albums for all my wrestling and I have albums for my wife and I have albums for my kid, like, like, uh, albums for all her family trips, albums for, we went to the sand dunes and I'm making these albums and organizing stuff. And, and, um, and it's been so amazing. And now like if you go to the Google, there's like a feed

that shows you all your pictures, you can scroll through and everything's categorized by year. So you scroll all the way back like 15 years now of pictures that are all categorized, um, have been scanned, have, have, you know, Google's done their algorithms so they can find anything you want. And it's, it's all there. I'm having so much fun every free second going and getting pictures. I share this with you because I heard someone say this the other day, and I don't know if it's true. I don't know what the percentage is. I'm sure I'm going to mess up the stats.

But when they said it, it rung true to me. They said that typically the happiness in life does not come from the experience. Happiness comes from the memory of the experience, right? So a good example of this is after Fun Hacking Live two years ago, we flew the kids out and went to Disney World because we were in Orlando, right? Took them to Disney World. And if I remember right, it was the middle of spring break. It was a nightmare.

There were a billion people there. The kids were sick. We had kids puking at Disneyland. It was a nightmare. There were a billion people there. The kids were sick. We had kids puking in Disneyland. We had like, it was horrible. But now looking back now, I have an album that says, this is Disneyland 2000, whatever, 17, my kids. I look at the pictures and all I remember is getting off the Hogwarts ride and drinking butterbeer and getting soaked with the kids

and the pictures in the hotel and the pictures, like all I see is these pictures of the memories and like, man, that was an amazing trip. But if I, if I remember the actual trip, like it's, I don't know if it was that good. Right. Same thing. Like we found the, the, the Disney cruise pictures from two years ago and the pictures are so stinking cute. And I'm looking at it with Colette and we looked at this one picture and it's Nora and she's in her bath towel and she's a little pigtail. She has the biggest smile on her face. And I'm like, this is the cutest picture ever. Like, you remember that was so much fun. And she's like, do you not remember

when we took that picture? I'm like, no, when she's like, it was three o'clock in the morning. It was the third time that night she had puked in our bed and we'd called the stewardesses or whatever they're called to come and clean our entire room up. And that was after they cleaned up and we had Nora wrapped on the bed and she started giggling and we took a picture of her giggling. I was like, oh my gosh, I forgot. That was a horrible night. But the picture brought so much happiness to me. And I think that, you know, so many times we're on this journey. We're having fun on the journey.

We're getting to the destination. We get to the destination and it's not what we actually think it is, right? Or it's not as good as we want. And then years later, we remember back. We're like, oh, the good old days. Back when I was in high school. Back when I was, we remember the memories is like what brings us happiness. And for me now, like I have every picture that's ever been taken of my kids. Like I literally been going to my friends. Like if you ever take a picture of my kids,

give it to me. I need it right now. Like sync it to my phone, airdrop it. Let's go. Like I'm just, I'm kind of, I'm yes, I'm that dad. Um, but now that I'm on my phone with my kids, it's funny. Cause, cause like Aiden will be down. I said, said so i'll put my phone out and i'll like he checks out buddy and i'll go and i'll click on the picture of his face and it goes and it pulls every picture every video everything his face and even like when he was an infant like i don't know how it syncs it like here's pictures of him right out of right out of the womb and today and they can they can tell by facial structure that is still aiden so we'll sit there and watch videos of him from from 10 years ago and like it makes us both happy and like like with down and bones, anything's like, I have these

things where I can sit down on my phone and I can pull up the memory and like instantly, like it's just, it's just instant happiness happens. And so my big secret for being happy is, is realizing that like a lot of times in the moment, the thing you're doing sucks, but the memory of that moment is, is where the actual happiness is, which is fascinating to me. And so for me, that's made me now, especially now that I have Google photos and sync to my phone, like makes me very, very conscious now, like every single situation is taking pictures of it, even if it sucks, because I want, I want the memory in a year from now, I want this memory. Cause that memory is gonna make me happy. I might not be happy in the moment because this pain sucks right now, but in a year

from now, um, the memory of this, of this moment is going to be, it's going to bring me happiness. And so I'm taking pictures of all these things. And then every night I go into my Google photos, I see the stream and then I go categories and throw the things into albums or whatever. Um, and it's brought me so much joy and happiness. And so I want to share with you guys, because I think for a lot of times, you know, we're running and we're running and we're in these moments and we're tired and we're, and we're, we're, you know, we're miserable and we're running and we're in these moments and we're tired and we're, you know, we're miserable and all these things. But it's understanding that the happiness doesn't come in the moment.

Happiness comes in the memory of the moment. So make sure you're capturing memories. Pull your phone out. I think the greatest, you know, as much as the negative things about phones and iPhones, I think the greatest gift we have is the fact that we can capture so many memories. You know, back in the day, I used to buy a roll of 24 film and I got 24 pictures and I'd make those puppies last because after it's done, I gotta go take them and go pay for it to get, you know, developed all these things. And I would like, ah, is this picture really that important? And like you take it and you don't even know for three months until you develop the picture. It's not good. And it's like all these

things where now it's like, I think as many pictures as I want, as many videos as I want, I have all these things. And then I didn I had the ability to store those now in Google photos and, and categorize and find them again. And it's just, it's, um, anyway, it's, it's my new happy place. So for someone who, who's not a scrapbooker, who's not organized, who has, you know, no skillset at organization of anything, um, organizing all my pictures into Google photos has, um, has made me happier than almost anything I can, I can think of. It's bringing all the memories back to the top. And, uh, it's been my happy place as I get stressed out. I'm like, well, I'm going to go to Google photos. I'm going to go find, you know, I'm going to go search my old hard drives and try to find some pictures I can add to the hard drive.

Like I literally have right now I'm waiting. I'm sure I'm driving Melanie, my assistant crazy. Cause I have all the, uh, all my high school and, uh, mission and first year marriage photo albums I gave to her. She's got some local companies she found. She's scanning them all. I found Colette's bridal pictures. So when we got married, she got bridal pictures done. But she could only afford at the time to get one printed. So it's printed and it's on her mom's wall.

But I've never seen it before, the one that's on her mom's wall. And I don't have a copy of it. And we went back to the photographer. And he went and found the negatives and sold them to me for a couple hundred bucks. So I'm getting all of her bridal and I've never seen most of the pictures. They took a hundred pictures, right? But only printed one. So we're getting all these hundred pictures of my wife in her bridal dress, like turn into real pictures. I'm gonna have my phone now. Like how insane is that? Ah, like, ah, I'm sure it was a nightmare when she was like, picture's done. But the memory of that

now is something that I am anxiously looking for. So my poor assistant's waiting. I every day, I'm like, so the picture's back yet? Are they back yet? Like what's going on? And she's like, do you need to be writing a book? I'm like, yes, but that's not my happy spot. My happy spot is these pictures. I want to see them. I want to need them on my phone, categorizing Google photos and albums so I can be happy. Um, so there you go. I hope that, that for some of you guys, this, this brings you happiness. I would recommend during Christmas break, vacation or break, spend some time, set up your Google photos account, start syncing all the pictures from your phone and go back to your old phone and start doing it. And man, um, you'll be amazed

what you find. We amazed at how you feel and you'll be amazed at the happiness that, um, that hides inside of these pictures that are sitting around doing nothing. So, all right, guys, that's all I have. Thanks for today. Thanks for everything. Appreciate you all. And we'll talk to you soon. Bye, everybody.

Hey, this is Russell again. And really quick, I want to thank you so much for listening to the Marketing Secrets Podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your ticket yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home,

leave where you're trying to create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one. And it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com. Get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get tickets, you will be there with 5 000 other insane crazy fun funnel hackers talking how to grow their business sharing all the best marketing secrets things are working today you gotta go get your

tickets now at funnelhackinglive.com thanks so much and i'll see you in nashville