The Russell Brunson Show - Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52

Episode Date: July 14, 2025

In this episode of The Russell Brunson Show I’m back in the car… Just like the old days!  I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you through the funnel testing process we’re deep in right now, the real reason “You’re One Funnel Away” still rings true, and the surprising moment at an Atlas meeting that led to one of the biggest breakthroughs I’ve had in years… the birth of the 1357 Club. If you’ve ever struggled to dial things in and stay focused through all the chaos of business, this episode will ground you. I also talk about some recent changes in my scripture study habits… Reading not just for knowledge, but for revelation. This isn’t just marketing advice. It’s personal. It’s practical. And if you let it, it might just reframe how you approach your mornings, your business, and even your faith. Key Highlights: Why ClickFunnels is in “discovery mode” and how that’s a good thing The 1357 Club: How Napoleon Hill, a rare journal, and a Zoom room of entrepreneurs sparked a movement Why 13 minutes and 57 seconds might be the most productive part of your day The real math behind scaling paid ads (and what I’m doing to beat the rising costs) How to build offers that seamlessly integrate with your back-end software or affiliate goals A new way to read scripture with purpose: revelation over routine Bottom line: Business is a battle. But it’s also a beautiful game when you learn to play it with the right mindset, frameworks, and spiritual grounding. This episode is a front-row seat to how I’m navigating both worlds… funnel building and faith… At the same time! To learn more about 1357 Club… Check out 1357Club.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the Russell Brunson show. What's up, my people? This is Russell. Welcome back to the podcast. I feel like this is a blast from past. Right now, I'm in my car driving. I've got a 24-minute drive to go pick up my buddy Jesse for our annual 4th of July extravaganza.

And so I got this time alone with me and you in the car thought I would do a podcast for old time's sake. Those of the guys who have been longtime listeners when I first started my podcast back the day it was called marketing in your car and literally i would do this while i was driving every day so it's had some different facelifts over the years went from that to the marketing seekers podcast the russell brunson show and i think i'm going to change it one more time i don't know we'll see um but anyway excited to be excited to be hanging out with you guys um for a lot of reasons a lot of really cool things are happening as you probably know final hiking live 10 the last one was

a few months back which was very emotional amazing sad excited like just all the all the things right And then post-FHL, then it was getting back to business, figuring things out. And, you know, we're definitely in one of the more challenging phases of our business. We're not challenging bad, though. I would say, you know, prior, there were a couple years that were challenging bad. Now it's like challenging, like, just different. Like, for me, it's been mentally stimulating and fun and exciting. And we have a lot of new offers rolling out.

You know, it's funny, the mantra that I developed seven or eight years ago. of like your one funnel way, right? Like, it's funny because people think that, oh, it was a tagline, that was whatever. But it's like, no, it's literally like, it's literally like my mantra for me that I shared with everybody else, right? Because what's the next funnel?

What's the next funnel? You know, I look at my career and there's been, I don't know, half a dozen funnels that have brought in, you know, 90% of my revenue, right? But I did 100 funnels to find those half dozen funnels, right? And we're kind of in the same spot where, On the click funnel side, we've been testing a lot of funnels. We have two right now that are looking very, very promising,

where they could get us back to a spot where we're getting more trials now than we ever were at the peak of click funnels, which is exciting, right? And then selling online, the prime mover coaching side of our business, selling online funnel has been running now for eight months, and it crushes. Now we're adding a pre-funnel to that, which you will be able to see if you go to offersecrets.com without strolling out. In fact, that was at the office day. I finished recording the full course for that.

And it's like a pre-funnel for selling a line. It is looking so good. So those two, now we've got two, basically between those two, should give us the, all the firepower. Now we can scale the coaching side beyond where it's ever been before, which is exciting. We have a new brand, a new company launching called Offer Lab. We're about 60 days away from doing that launch,

and I'm working right now on the funnel and everything. But it's just like, it's this game of just like, okay, I'm going to try this type of funnel, this one, and this one, see you're like figuring out. out what's the one that's going to hit that just explodes the business you know i did a presentation of funnel hiking live that's called uh one funnel to rule them all kind of like lord of the rings there's like the one ring to rule them all i talked about each business for us it's like testing a dozen different things till we find the one that's like ah this is the one that we can profitably scale

on media and you never know which one's going to be um anyway it's the reason why it's it's so important to get good at like testing things often and consistent why click funnels is so powerful because you can test, you know, five, six different funnels every single month and just how you find the one that's going to profitably scale on ads. And so that's been, you know, it's been fun just kind of going back through. In fact, we had our call with the entire ClickFunnel side of the company on the day before 4th of July, so yesterday for me, depending when you're listening to this. But I told them that same again, I'm like, I'm like, we've been preaching everyone in one funnel

way, one funnel away, and like, just so you guys know the method to Russell's madness. Like, that's where I met. Like, we're rolling out a lot of different things. Some are working, some are not working, things like that. But we're just doing this process to find out what's the next one that's going to hit? What's the next funnel? You know, I remember when we launched click funnels, it was four or five funnels that hit. And then we boom, hit the webinar funnel.

And that blew us up, like that, put us on the map. That's how we became click funnels, right? We got the spot where we were close to 50,000 members and we just stagnated. I could not grow. It couldn't get bigger, it was just stuck. And that's what came out with one funnel weight challenge. We launched that. And boom, that got us over 100,000 members, right?

And it's weird, though, because it's like, in your head, you're like, why do you just keep doing that, Ross? Like, we do. We run the one funneling challenge. It's amazing. The training is better now than it ever was at the peak. But it's just interesting because that message was seen for so long and so many people just converted well anymore.

And so the conversions drop costs go up, offer stops working, and it's like, hey, we've got to find the next offer. What's the next thing, you know? And so it's the game that we play and it's so much fun, at least for me. Hopefully, you guys, like, you got to make this part of the game. Otherwise, you know, it can be really stressful. It's stressful either way. business is always a little stressful because you know you're dealing so many things but um anyway it's

just been really fun so challenging uh when i say this this year's been challenging it's been challenging because it's just like we're we're in the discovery phase but for me i'm loving it because it's like i get a i don't i'm exercising all my talents which are creating funnels my favorite part of the business right i'm doing all that stuff and it's been it's been awesome but i want to talk about today about one of the other ones so buddy has no like i think two years ago we launched my company's Seekers of Success, which is our personal development company, and it launched really fast and it's been doing great, right? But there's a couple of things it needs to really be able to grow and scale.

It needs a back end so that we can, you know, have money to generate and acquire leads we don't have right now, you know? And so it's been stagnant. It hasn't grown as fast as I wanted to just because all we really have right now is the $97 dollar month program. Then also, like, I wanted, I wanted like a down. I needed a cheaper front end. So anyway, I'm going to share it to you guys.

This is the coolest thing in the world. So at my last Atlas meeting. So if you know my coaching programs, we've got the prime mover coaching program, then Inner Circle, and then Atlas. Atlas is our top tier right now. And there's this business that's their looking in India, and they're in the inner circle, awesome people. And they were sharing one of their businesses or one of their front ends.

they have this like this meditation club and they get um i don't know a couple thousand people every single morning to log on it's really inexpensive like i don't know 20 30 bucks a month and they all got on the morning meditation together and it keeps growing and growing it's like the foundation of their entire business i was like oh that's such a cool thing like i want a low ticket thing like that but where we get people like doing the thing like what's the what's the habit if we get everyone doing they'll be more successful than everything else we're doing right and so um when when i heard him speaking i was like i had like i had this like white bull go off my head, you know.

And this was the light bulb. The light bulb was, I was like, looking at my morning routine, right? Like, I think one of the most powerful things about what I do is I read every morning. A lot of people do meditation, other things. Like, for me, I've never been a meditator, but I love reading and thinking. And, like, it shifts my, um, the direction of my day every day, right, if I, if I do that. So I'm a big believer in that. And during all my collecting of these old books, I found this one from Napoleon Hill and

W. Clevenstone. It was just a binder. It's the only one I've ever seen. It may be the only one still on this planet, for all I know. And on the binder, it said 1357 club for personal achievement or something like that. And when I flipped through it, I was like, this is like a daily journal. And I started doing some more research. And it turned out, thanks to chat, GBT, tells you the secrets of everything, right?

I was like, what is this 1357 club that Napoleon Hill and W. Club and Stone launched. I don't know how it finds it, but it brings it all back. And it was this club they launched for their internal sales team and their, you know, their people to make them more successful. And the premise was every morning you got to read a personal development book for 13 minutes and 57 seconds. And then afterwards, you have this journal, the binder that I had and you, in the binder, you kind of write out the, there's four things. It's called the R2A2 systems. There's four things, two R's, two A's. It's like, we basically write out, like, what's the thing that you got from this lesson today?

How are you going to relate it to your life? How you're going to simulate it? And then how you're going to take action. So anyway, it's four things you do, four prompts you do every time you finish reading. And so, and I, for a long time, I was like, I want to do this, want to do this, but like, but I didn't want to write in that journal. I printed, I made a PDF version, but I never did it. And so eventually we actually, after this whole idea, we went and printed physical journals for this, which is really cool.

It's got Napoleon Hill's head on it. And then we launched, anyway, so I, so that was kind of the thoughts. Like, I want to forget everybody reading together. And we republish this journal, now everyone can do it together. So that was the game plan. initially was going to be like just republish a journal like here's a free journal um you guys should go read for 13 minutes 57 seconds and i was like after i heard um these guys in my atlas group what they were doing i was like oh wouldn't that be the coolest thing like what if every been in my community

every morning we jumped on a phone call together or a zoom call and we all did this together and then we had a mastermind afterwards about it and like i just the wheels my head started spinning and i kind of pitched my team on i'm like this might be kind of a nightmare because we're going to do this every day for the rest of our lives but who we ever want to do that and i got the best team member. They're all excited. And so we decided to do it. And so this week, the beginning of this week, Monday this week, we launched a couple of week earlier just to get people signed up. If you want to go see this, it's 1357 club.com. But we got people signed up. They got a free journal in a two-week trial just for showing up. And then what we do is every

day we do a call. And so 9-8 mountain time right now is when we're doing it. And everyone jumps on. And my goal is to keep it under 30 minutes. So I've been facilitating this whole week. Next week I'm out of town. So somewhere for my team will. But I'll be jumping around. I'll be doing half of them other people would do in half of them and um and then basically the way it works this is the 30 minutes I jump on in the first two minutes I set a frame and the frame I try to set is the same frame that Napoleon Hill set inside of the actual um uh journal uh the binder I got he basically said when you're reading this is they don't read it like a normal book he's like read it as if you are um as if you wrote the author a letter asking me a question and this was

his response back to you and uh And so I always set the frame. I'm like, remember, when you're reading you guys, it's not just reading a book. This is pretending like the author is writing you a personal letter. And so read it through that lens of like there's something he's trying to tell you today. You've got to go and implement into your, you know, into your life. And so that's kind of the props.

Let me go. And then we have this, oh, it's so cool. We have a video that pops up 13 minutes, 50 seconds seconds, plays this music. I don't know what the song is, but it's insane. And it plays. And then I mute my mic, ever mute some mics and everyone goes. And for 13 minutes and 15 seconds, we all read the book, right? Whatever, and it's whatever book they want.

Everyone's got different books out there, which is really cool. So there's nothing like, we're all reading the same book. It's like, yeah, whatever book you want to read, go do it. So everyone's reading the book for 13 minutes, 57 seconds. When it gets done, we come back, and it's okay. Now you're going to fill the R2, A2. You've got five minutes. Everyone to journal those four things.

So then everyone opens up their things. Boom, they go in there. Then we spend, have a five minute countdown clock, and everyone journals for five minutes, boom, boom, boom, boom. Then we come back, and so okay, now we've got seven minutes. And we first time we did it's not enough time. So we bumped it to seven. and everyone's happy now.

So they have seven minutes. We click a button in Zoom and it puts everyone in breakout rooms. So you're usually three to five people in each breakout room. And then everyone has a minute or so to say, here's the book I'm reading is this and here's the one thing I got from this book.

The book I've been this. Here's the one thing I got. So everyone has a chance to kind of share that with everybody. And in seven minutes, you get it here from four of the people, the big inside or the big aha they got. And so not only are you getting your own big aha, you're getting four, you know, up to four others

every morning. And then we're done. And so we come back, I tell them, you know, let's go take over the world and we end. So it's done in 30 minutes sharp. And everyone goes out there and they leave the day. And so day number one, we had 100 people. Day number two, we had like 110 people.

Day number three, you know, in this whole week, it's been around 100 people. Today was 4th of July. And we had 88 people on the 4th of July because everyone's like, this habit is so cool. I want to make this every single day. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO?

Who is the person that can build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, indeed is all do you need. Indeed gives you the ability to stop struggling to get your job posts seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it.

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Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. What's crazy for me is like a couple things I'm learning. Number one, normally when I read a book, I'll go read for, who knows, I'll read for an hour or two hours, you know, and like I love it because I'm learning all this stuff. But if I'm completely honest myself, when I'm done, I don't remember everything I've read.

I don't do a lot and just like I feel better from reading it, right? This process is different because 1357 I'm only able to read probably four to six pages in that time

and then times up like the thing beeps. It was just frustrating so I don't even finish a chapter. I'm usually getting like a percentage of a chapter done

and but it stops me and then I had to look through all my highlights like I highlight the books when I'm reading them and go back like what's the one thing that was most important

and usually I already know because it's like it hit me during the reading it's like oh that was the thing so you write in the journal and then how are you going to actually do this inside your life You write that down.

Anyway, it's been crazy because I've done it now six days in a row. I started a couple days early just to practice it. I've gotten more out of my reading the last six days than the last year. Easily, easily. I'm reading slower, but I'm reading with intent. I'm pulling this very specific thing. And then I'm figuring out each day, how do I simulate this into my life? And that's, I can't even tell you how valuable that has been for me.

And the group is the same thing. So my goal is try to get 1,000 people in this. group every single morning, waking up and doing this process together. Like, you imagine just the ripple effect of, like, if you had a thousand people who are like producers, entrepreneurs, creators who are doing this, this exercise, first thing in the morning, like the ripple effect that will create in the economy, in the society and everything of these people, like, pointing their sale the right direction every single morning and pulling out these nuggets to, like, continually improve and improve and improve based

on this process. Like, it is insane. I can't even explain how cool it is. In fact, today, it was funny. I had a, with a group, I had an idea. I was like, I want to do this more than once a day. Like, obviously, I'm doing it for personal book books, but I read scripture every day. I want to do one.

I was like, who here wants to do a daily 1357 Bible study? Everyone's going crazy. I was like, oh, we should do these like every hour. It's like, you know, we're doing it again or doing it again. I don't know. There's just such a cool thing. I don't know. I'm probably going to do my own version because, again, I sit down and read scriptures for 30 minutes

an hour or whatever it is. But now it's like, what if I just did 1357? I just came back and said, okay, let's send reading new testament. Like, what was Paul trying to tell me specifically here for me that I can use? You know, what was Matthew or John or, you know, whatever? Like, what did the, what was the thing for me and just slowing my reading down, but then grabbing this very unique, systematic thing that I can layer into my life. So anyway, I'm probably going to start doing that on my own is keep doing the live one with everyone for that one.

And maybe who knows, maybe if we get excited, we'll get someone to volunteer or do a, do a Bible study the hour before or hour after or whatever. you know but something where yeah for me it just it forces me to read differently and to look at things differently um anyway so it's one of the biggest breakthroughs like um if i wasn't the one running the program i would 150 million percent be the like i would be a member for life i would never miss a session like it's it's that cool in fact i'm literally traveling all next week i'm bringing my book my journal with me and my plan is from the plane from wherever i'm at i'm jumping in and plug it in my team will be facilitating because i don't know how internet or not or where i'm

going to be at but um yeah this this habit now is way too valuable for me to not do and so i want encourage you guys if you if you want to practice go get the two free two week free trial and just do it if you don't hate it cancel but you just love the journal you can do it on your own long term but if you go to 1357 club dot com that's kind of where it's at so that's been a big huge insight for me that's just been um really really fascinating uh in a very interesting way so there's there's an inside there's an aha um and like i said it's just it's one of those things where you're just like each day you're layering in whatever and just i can't wait to the compounding effect of my life in the next you know 30 days 60 days 90 days beyond um anyway it's so exciting

so exciting um okay what else cool can i share with you guys okay another cool thing um so on the click funnel side is we're trying to figure out like how do we start growing and scaling customers again like we were at our peak at our prime right um we used to have a more of a viral coefficients what that means is for every person who signed up from a paid ad we would get two more people to sign up organically which was amazing um best thing the world now it's not that like i think it was the peak it was the height we were the only person out there there were all competitors there was no anything and so nowadays it's different for every paid member we get signed up we probably add one member so um so it's good it's just not as good as it used to be so it's just more

expensive to generate leads and so i keep coming back like how do i how do i win this game at a bigger level How do I scale? How do I beat all the people who are VC backed, right? Like, we're still the only brand who hasn't taken on money. We're the only brand who, you know, that does this because we love it. And so I'm like, okay, well, if I go back to, like, the Russell Brunson handbook, like, what do I need to do? It's like, coming back, I'm like, okay, it's interesting, too, because, like, the money we send people to the ClickFunnels's homepage. Like, the homepage actually converts really well, but it's just still really, really expensive to get customers here.

And the way we built it during the, during prime time was through these other front and funnels. And a lot of front of funnels we have right now aren't converting because of the messaging, because of, you know, the message, but they're out a long time. Ads are too expensive now to, you know, whatever. There's always a reason, right? So for me, it's like, okay, I got a funnel hack. Like, what are the people that are doing the best now? What does it look like?

What are they doing? How are they doing it? What's different? And so it's taking me out. It was really fascinating and really fun journey. A lot of me initially was like looking at all of our top effects. affiliates, what were they doing differently, right? Like, we had three or four affiliates that were driving 90% of the affiliate traffic back

me, like, what their models look like? And then looking at other, like, Shopify's top affiliates and other people's top affiliates, like, just looking at what they're doing and why they're doing it, and the strategy. And like, oh, I, I, um, I uncovered just so much gold, so many insanely cool things. And I literally today was finished the recording from one of them. So I don't have anything I can show you yet, but I'll explain the concept to you. and hopefully it'll it'll help you so imagine this like creating a membership site a course right oftentimes people have courses people sign up for the course they don't go through the course whatever but

a lot of people like the course is the thing you're getting paid for right so what these top affiliates are doing what we're building have two of them going live here in the next um 14 days two different types of funnels but if you look at their funnel someone comes in and they're and they're buying access to a course but then the course um the money is not made on the course the money is made through what the course is teaching, what is implementing, how it's doing it. Does that make sense? So, for example,

the Offer Secrets course or selling online or any of these big things we have, right? Someone comes in and they're signing up to learn a skill set, right? We found a problem in the market. We're solving the problem, which is Offer Creation 101, right? But then inside of us solving the problem, in the past I would just be like, I would teach like, oh, you need a funnel.

There's a funnels where I always talk about funnels, right? As opposed to weaving in into the problem. the training very specifically like giving them things like like using the training to sell them into the software right um i used to do more hands off it's like the moves i buy something i teach concepts and then later there'd be an email in the email sequence that would push them to upgrade to click funnels whatever versus now it's like weaving it into the content right you need your click funnels account oh you need this over here oh you need this over here it's like it's plugging people into these other things and so um anyway it's just yeah it's hard to explain but you guys will

see it you'll see it very soon so i would just say if you're if you're watching what i do if you're on my email list and stuff like funnel hack the offers we're coming out over the next couple weeks and you just kind of watch like what's he doing why is he doing this what is the memberships i look like that's one of the the little internal keys for you to look at and to to notice because that's one of the magic's all happening so anyway it's fun i love this game i hope you guys love it too It's a difficult game because it like it, it's always moving, it's always changing, it's always shifting, you know. The thing that's like the biggest pain point to me is just advertising costs, how much they go up. And we're on the outer edge of it, right?

Because a lot of times, like at a smaller scale, advertising is still great, right? Like when you're marketing to your warm audience, but for us, you know, we have such a big overhead and staff and team and stuff. Like we have to push things really hard. It's why when we have an office working, you know, we're spending. a million dollars a month in ads, so you get to see it, right? But you're spending a million dollars a month on ads because you're going further and further away from the warm market. You move more and more to cold offers, like it just gets more and more expensive, right?

It's like, for example, selling the line is a $100 ticket. We first launched it, we were selling ticket for $100 bucks. It's amazing. Then move forward, you know, two or three months later, they were spending $200 to sell $100 ticket, right? Ah, but it still works. Then we got to $250 to sell $100 ticket. And then $300 and $350 and now we're a $400 to sell $100 ticket, right?

Because we're like so many people. people are seeing the ads every single month, every single day. You know, so, like, it just gets more and more expensive. And so, for me, it's, like, frustrating at first until you start thinking, okay, get away from the frustration and realize this is the game, how to win this game. What's the, what's the, you know, of all the tools in my tool chest that I have? Like, how do I beat this? How do I break it?

What do I tweak? How does it change, you know? It's getting to click funnels. Like, click funnels that cost us on average to get an activated trial. So someone who's gone through the trial and actually build, right? right, depending on the, again, there's a million variables, but it might be 400, might be 500, maybe $800 to get, to get somebody to be an activated trial, right? Which is a lot.

I mean, you know, what's the lifetime value of one of our customers, right? If it's lifetime that is $1,000, it means it costs $800 to make $1,000, but the lifetime value might take six months, eight months a year to get to that, right? So it's like you're going in the whole deep. And anyway, there's all these different variables that go into it. For me, my cycle, this is like the step at one, I'm angry and frustrated, and the stack number two, I'm intrigued. Step number three, it's like, okay, it's a game.

How do we win? What's the next process? What's the next step? Anyway, and it's fun. I think that's why a lot of people, maybe you, and maybe it's why you listen to me, because I'm not like most of the other gurus who did one thing and then they talk about it for next five years. Like, I'm literally with you guys on the front lines every single day, like fighting this battle,

winning this battle, figuring out how to beat everything and then I just share it all. hope you guys enjoy that if you do you know let me know because um yeah it's it's fun so okay with that said you guys i am here to pick up jesse we're going to go blow up some stuff here for fourth of july so i hope you guys have an amazing day and um hopefully had a great fourth i will talk to you all again soon and thanks for everything