The Russell Brunson Show - (Interview) Controversial Marketing with Nicole Arbour

Episode Date: October 21, 2022

How can you use controversy in your marketing to help grow your following... Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, supply. AirTransat, travel moves us. You're listening to Marketing Secrets

with your host, Russell Brunson. What's up, everybody? This is Russell. Welcome back to the Marketing Secrets podcast. I think in the like five years I've been doing a podcast, I've only once ever interviewed somebody else. And so this is the second interview on the show. And I'm excited because today our special guest is Nicole Arbor, who's, if you guys follow her on social, she's amazing. And she's actually here in Boise State ClickFunnels headquarters. We are making a funnel with

her, which is like, that's all I want to do with my life. So it's great. And, um, and then I was like, can we pull you aside and interview for like 30 minutes or an hour? I don't know how long we're going to go about, um, her as a marketer. Cause I, I know you get interviewed, you're on Rolling Stone, all these like things about the stuff you're doing, but I've never heard someone like just pick your brain on the marketing side. Cause you're an amazing marketer. You have videos that go viral like every five seconds five seconds. And I wanted to talk more about that stuff because that's what's fascinating to me and to my world. So first off, thank you for hanging out.

This is awesome. Are you kidding? Thank you for having me. Everybody on my team knows I've been so excited to work with ClickFunnels. I'm like, I'm at the mecca of the people who know how to do this. Yeah, you're freaking awesome.

This is great. Thanks. So cool. So actually, you want to talk about your creating? Yeah. This is actually really exciting. I don't cool. So tell me, actually, you want to talk about your creating? Yeah. This is actually really exciting. I don't know if a lot of people know this side of your story because they see your videos, see you going viral, but what, 10 years ago, you were disabled and struggling and pain

and stuff like that. So let me tell what you're building. Back to 2014 is when I started getting up again. So I still get like culture shock. 2008, I was in a car accident that rocked my body it was really difficult for me ended up in severe chronic pain worse chronic pain and then it got to the point where i couldn't walk on most days uh i had tmj so bad i crushed my own teeth in my mouth while i was sleeping and yeah it was it's something i just wouldn't even wish it on my worst enemy i

wouldn't do it. And then I had the nerve pain so bad and nerve damage that it went through my hands. And this hand was a claw most days. Couldn't do 90% of normal activities and spent most of my 20s in bed and on disability. And then eventually we were just talking about this. I smile when I say it now because I know where I got to. But it's such a dark story. Uh, it got to the point where I was going to commit suicide because I got the disability certificate for life. And that's hard. Like you, they say you have to, Oh, you have to try to get

this for you. But once you get it, it's like, Oh, you just won the worst contest ever for real. Not an award you want to win. No, I don't want that. And when I saw it, I was like, I can't live like this. The pain isn't changing. All the doctor's appointments aren't helping. Nothing's helping me. And I was going to commit suicide because I thought it was the only way out. And as I have said this before,

I heard the voice of God who sounded like Denzel Washington in my head. And he was like, it's not time to give up. It's time to get up. It's like this weird, the Titans type thing. And I was like, okay. And took myself to the bookstore. It's like this weird, the Titans type thing. And I was like, okay.

And took myself to the bookstore with a little bit of money I had. Bought a Louise Hay book. I'd never even heard of her, but I was just like, this is what I'm supposed to get. And started the journey to healing myself from the inside out and switching to natural remedies. And remedies that were not mainstream at all. Fired my doctors, as I like to say. Like, you guys don't know what you're doing for me. It's not working by, and, uh, really had to rebuild my entire life, my business, my mindset and my body from scratch. And I, I think it was 2014. I sometimes skew this number, but in March of 2014, I took myself off

disability. I was like, stop sending this because if you send it, it's a crutch. If I have nothing, then I'm going to have to swim. And by September of that year, I was the most viral comedian in history. So I made myself do it. Yep. Between March to September, I was like, let's go. It's funny because in our community, I talk to people all the time about how I feel entrepreneurship is a calling. And it's like, there's something that each of us has our own set of circumstances, things that happen to us, positive, negative, whatever, to give us the tools to serve somebody else. And it's interesting because you went through this horrible period of your life where you were in pain and everything. But then you look at it now and it's like now you have the ability now to help other people who are going through that.

And you're going to help me do it. I'm going to help you do it. And you're going to sell a billion copies of your course. And you're going to be the first person to get three comic club award. Yeah. That's the plan. So that is the plan. Well, yeah, that's the course. So, so cool. I was going to do these other courses, which I shot them too, but I went, what am I an expert at? I again, heard that voice of God and it's getting through chronic pain and people are not going to teach people this method because people have not lived through it

so a doctor telling you to do something is based on a book they read or something they watched i've lived it i've experienced all of these different kinds of treatments and i condense everything i learned in all those years into seven weeks yeah and we're gonna help market that to everybody and what's cool is yeah you've built this huge platform and and i think most people follow you for different reasons. There's comedy, there's funny things, there's smart things.

There's so many things you're doing but also you have this huge platform and now you're like this is what I want to focus on and you're going to help so many people with that

and then you've got so many other things you're going to be doing as well. It's exciting. It is exciting. It feels like this is my Mr. Holland's opus. Yeah.

Yeah. Okay, so I want to talk about as you were coming out of that and you said March or May? That was like march and then by september september so in that window of time what was like what was going through your head you're like i'm gonna go and become a viral comedian i'm gonna do these things or like was it strategic was it a was it just something happened it was magical what there was no magic every single thing was bad everything is plotted yeah it was because i had been doing marketing for years.

I stumbled into it by accident. I've told this story before. I was hired by Molson. Do you know what Molson is? Molson Canadian? So it's like the top beer in Canada. It's Coors, Molson, and Corona are all the same company. And they hired me to do this cross-Canada tour.

I'm the host being funny. I was on the top TV show in Canada on our version of MTV at the time. And they wanted me to do this cross-Canada tour. I'm the host, being funny. I was on the top TV show in Canada on our version of MTV at the time. And they wanted me to do all these commercials. And then I do this tour right across the country with huge bands, surprise band every night type of thing. When they gave me the script for these commercials, I was just like, no. And I didn't know at the time I wasn't supposed to say anything in these marketing meetings when I'm just the talent sitting there. So it was like all these marketing dudes and the CEO of Molson

and they were just like, okay. And then she's going to say this. And I was just like, Oh, and the CEO looked at me, he goes, what? And I'm like, no, you guys are using slang that college kids use three years ago. This is so bad. Nobody's going to say you weren't funny or the writer wasn't funny. They're going to say, I'm not funny. And I don't like it. And I'm funny. And I don't want to do this. And the CEO is like, well, what would you do? And I'm like, well, actually, and I told him and then they bought it from me and then they bought the next thing for me. And then Virgin mobile called me and I helped with the launch of Virgin mobile in Canada. And it just went from person to person to person hey call Nicole she knows what to do I had a viral video I think it was oh man it was probably 2008 was the first viral video I had

and that was with Virgin Mobile and we did a Christmas video this is before the accident this is before the accident oh no that was right after the accident so I was like hiding that I couldn't do stuff it was It got worse and worse and worse. So by 2008, I was still like okay-ish, like hiding some pain. And then it got worse. But, yeah. I want to point out something you said because I don't know if you knew you said it or not. But from a marketing standpoint, I think what you're so good at – and you can watch this if you follow you socially –

is you're so good at getting in the mind of where people, like the conversation that happened in people's mind right at that moment, you know what I mean? Which is what you did with those ads, but you watch yourself socially, like you always, and we're going to talk about controversy, because that's the whole point, is like controversy marketing. Yeah. You find these controversial topics. Yeah.

They're like, and then you say things where like, most of us are thinking that, but no one will say those things. That was life. You're so good at finding that, you're just like, you're so, I don't know, like in tune or you feel the pulse of like the market and the world. And like, I'm going to talk about that thing that no one wants to talk about. We're all thinking it. Yeah. And like just bringing it out, which I think is what, like it's fascinating because it's

not so much the going viral or these things. It's like, I got to be super, not the creative. It's like, you got to understand, maybe I'm wrong, but like what people are actually thinking and being willing to actually say it. Yeah. I realized because I was disabled and I was like, I actually have a giant opportunity here right now. I don't have an employer. Nobody can fire me. I already have a ton of medical debt. So it's not like I'm going to lose money. I'm already at the end. Like whatever. I have no

credit. I got nothing. So I made a list of all the truths that I wanted to tell that I think people are too scared to talk about. And I was like, if I was going to die tomorrow, this is what I want to talk about with the world. And I went through that list. And then I thought of topics that people are too scared to talk about. And some of them I put online. I'm like, do you guys want me to say this or talk about this one or this one next? And I just set it up. Like I always do. It's a baseball lineup. So as you know, with your baseball lineup, you're not putting your best hitter first that doesn't make sense like load the bases get all the points so i put the first video out it was about instagram models because we were all thinking it at the time that video went viral what was it called um dear instagram models okay yeah i started writing my

letters to the world that's literally what it was letters Letters to the world. Wrote that. I did the editing technique that I had done on the TV show I was on way years earlier. There's some speculation that I fine-tuned or invented the jump cut. I don't know if I don't want to take the full credit, but nobody had done it like that before. Take the credit. I'll take the credit. Sure. If someone wants to challenge me on it. As the inventor of the jump cut. Of the comedic jump cut. Yeah. So everyone was doing their videos in a certain way. I was like, no, I'm going to do it like this.

I'm going to tighten it up. I'm going to use sound bites because I had been studying NLP to help me with all of my pain. So I was like, I'm using NLP. I'm going to repeat the messages that I want them to think of again later on in the video. And I'm going to hit them again with what I hit them with at the beginning. So they leave with what I want them to leave with that's what you're going to discuss with this video and i started with the instagram model one i did a relationships one one other

which i considered a bunt i only wanted that one to get a million views i was like just one more just to show this not this isn't a whoops she did it again and then i posted a little photo of pointing to the outfield babe ruth and the next video came out was dear fat people knocked them all around is that the one was it september that one came out yeah okay end of might have been end of august or early september yeah and then the one right after that went viral too and the next and the next and next and i just kept going through the batting order yeah yeah crazy Yeah. Crazy. So that was the first, my first introduction was your fat people video. It came.

And we're here now so you thought it was funny. I don't, yeah, it was amazing. But it was funny because like, I don't remember what happened.

When things go viral, people start sending to you. Like people, that's what happens, right? I don't remember what happened but somehow like, multiple people sent to me one day and I'm like,

what is this? And I watched it and I was like, oh wow. What did they say when they sent it? Do you remember? It's usually how, what is this? And I watched it. And I was like, oh, wow. What did they say when they sent it? Do you remember? It's usually when I'm like, hey, check this out. Oh, my gosh, yes, I see this.

Like, have you seen Nicole Arbour? Like, watch this video real quick. That's funny. And it's like, do you hear fat people? I'm like, oh, no. Like, you know what I mean? And you watch it. And it's interesting because, yeah, like, you're in the conversation.

There's things that are true. There's things that are scary. There's things that are controversial. Like, all those things are all happening, which I think is what causes this. And there's things that are true there's things that are scary there's things are controversial like all those things are all happening which i think is what causes this and there's people people that are really angry yeah i was reading the comments and people who just think you're the worst person in the world yeah people who are loving you like finally someone said it and which causes the engagement like all these things but yeah um i don't know what to ask you other than just like what were you feeling during that time like were

you scared were you excited were you nervous like i can imagine. It was weird because I was on my way to do a show at the Royal Palace in England and I was booked for that show based on the three videos prior and Do You Have People just came out. So I'm in England by myself, um, about to do this huge show literally at the Royal Palace and this video is going bananas and it's going bananas. I remember opening a newspaper in the UK and I was in it and I'm like, bananas and it's going bananas i remember opening a newspaper in the uk and i was in it and i'm like oh that's weird and then yeah that's okay and then a friend called me they're like hey you're on access hollywood hey you're on entertainment tonight

hey you're on this hey the view is talking about you hey this this this and i'm like oh i'm good at what i do yeah i thought that but i'm like it worked i knew exactly what i was gonna do now they're talking about the topic and the actual problem which is a real problem in america still is and it worked yes and the only the only thing that made me be like yeah oh my gosh was when i had a couple family members that were like oh no some people are hating on you i'm like yeah well that's been since high school. Like that didn't actually affect me that much. Cause I'm like a seasoned comedian. Whatever you get heckled happens just a lot more of them. It's funny. I have the same thing when someone, when someone writes something that goes bad,

negative about me, it's my family members that freak out. I'm like, I've got thick skin. I'm a new salon. I'm like, I'm fine with it. Like if you read all the ads or the comments in my ads, like I'm fine with it. They're the ones always freak ads or the comments in my ads, like I'm fine with it. They're the ones I always freak out. They're just like, oh, you know what I mean? Like, yeah, they want to like, are you okay? I'm like, I'm fine. I was good. I'm like, you good?

We're good. All right. A couple of things, because I think some people thought that you doing that was because you were trying to be a bully or trying to be mean, which I know you and I know kind of story behind, but it's the opposite of that, right? It wasn't. And I love you to talk about that a little bit. Well, thanks.

Um, so there was a line I've talked about this a few times. There was a line at the end of that video that I cut out the last second. And this was a marketing technique. I said in that video, as someone who's been disabled for X number of years, all I wanted was a body that worked and you have one. And if you take it for granted, that's the biggest mistake you're ever going to make. And I took it out at the last second of the edit. I was like, it will not hit as hard if they're going to humanize me. I need to be the villain. And it was really fun because it was the first time in my life I'd ever been the villain.

I'd always been like the happy, bubbly cheerleader. I don't think I ever had an enemy in my life until I had viral videos. And I was like, whoa, there's some power in being like, I don't care. I'm going to say the thing. And yeah, that's kind of what I did. Interesting. Because that would have changed it. Don't you agree? Yeah, for sure. I couldn't have humanized.

It would have been soft at the end, yeah. Yep. Couldn't have done it. Okay. So my question, so I don't know if you remember this. I was looking at buying a brand. Actually, I ended up buying this. It's called zuma juice and it's a green drink and the first video the green drink they launched it and there was a the original cut is amazing we maybe we can show the cut on the podcast okay but uh anyway um it's this person like cutting green drink stuff at their house and like fruit ninja they're throwing fruit in there she's cutting it and that was like the person then they had this lady in a wheelchair the big old thing of cheese puffs she's's like, what's green drinking?

She's eating these cheese puffs. It's like the funniest thing. And then she like comes over. Her chair is like electric. She drives over and they're fighting. And it's this funny thing, right? So they launched a video. It goes completely viral.

I've seen that video. It hits. And then the handicapped community came out and freaked out, burned them to the ground. So he ended up pulling the video, editing that clip out, relaunching it, and it just died. No. And then the company kindunching it, and it just died. No. And then the company kind of – and eventually it went away. And then I bought the company. And I messaged you because I was like, I want to relaunch with that video, but I'm scared. Like what would you think?

Okay, here's the thing. Okay, okay, okay. I have great thoughts on that. So this was actually a part of Dear Fat People and why myself with my personal convictions, religious beliefs, whatever. I'm like it is not bullying to tell the truth. That is a lie that we've been sold. It is also not okay to poke fun at everybody as long as you poke fun at yourself,

which I do all the time. I'm silly. That video to me, if it's a self-inflicted disability, which is what I consider obesity, there's a couple emotional things that go into it, but for the whole, most of the part, it's a self inflicted disability.

You don't get to consider yourself the same as people with disabilities. So I don't think that people would come after you that way, like in that way, or you could just take that little part out of it. Reshoot that scene, take the wheelchair out, but just still make it that aesthetic and have them do it. Yeah.

It's interesting. It scares you. I know, but I, but can I touch on that right now? Yeah. If it doesn't scare you, you're not doing it right. Every time I'm consulting for people, for brands, for whatever, I was like, if it doesn't scare you a little bit, then it's going to be shit. It could be mediocre.

Go ahead, put out more mediocre ads. That's just brand awareness. But if you want it to rock, it's got to scare you a little bit because it has to induce marketing 101. It has to give some kind of emotion to the audience and whether that's like, I hate it. I love it. It made me sad. It made me want to help it, whatever it is. If there isn't that ting of that, then you didn't do it. Yeah. Yeah. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month?

That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy, okay? Rocket Money is a personal finance app

that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase.

So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions. Saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket App. Now, their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and

reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent. They're like the dream team for business formation. With just 10 clicks and 10 minutes. You can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number. So you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one-stop shop for business owners.

They've been doing this for nearly 30 years and they've got the expertise to back it up from trademark registration to custom domains. Northwest does it all and they do it right. You get more when you start your business with Northwest registered agent. Don't wait, protect your privacy, build your brand and set up your business in just 10 clicks in 10 minutes. Head to Northwest registered agent today and start building something amazing. Interesting. Do you ever, do you ever, yeah, I'll start to you. Okay. Do you ever fear though? Like that by cut, by offending that segment that it's going to hurt things or you, I'd love your mindset or just be like, I'm going to be a little aggressive, but then because of that, this side's going to amplify more or you know what I mean? So I haven't found that

intelligent people are offended by me. I've yet to find that. I have found that people who weren't going to like me anyways, or they like to project their own downfalls, laziness, insecurities, whatever it might be onto other people. Like I have my problems and they're just me who has them. Those aren't my people anyway. And I sometimes sit back and I look at the people I have attracted in my life.

I've attracted to you. I've attracted like massive, amazing people. And I, you in my life. I've attracted you. I've attracted massive amazing people. Elena Cardone, who we were just talking about. The people around me, I'm like, yeah, I'm going the right way. It's okay to tell the truth. And if at any time I think I'm being mean or not telling the truth or it's not comedic, then I wouldn't do it. So, yeah, that's my thoughts on that. The other fascinating thing you told me, I remember, was you said that the Dear Fat People video,

the people that made the most money from that were all the Weight Watchers. They were buying ads on your video because it was bringing the right people for them, right? Exactly, because they knew that they were watching that video. And it's funny because I ended up doing – I made fun of Fit Tea because Fit Tea was popping around-ish the same years. And I did a video making fun of fit tea and the ceo called me and he's like you're right want to do an ad for us i'm like yeah i do so i actually did two two rounds of ads for fit tea after that but i told the truth about it and then if people want to buy it that's up to them but yeah like nothing i've ever done comes from the angle of i want to

hurt feelings to see if that will enrage people. Like I don't do rage bait. I don't like it. I think it's kind of gross. There's a lot of TikTokers who do that. Like look what horrible thing this person does where I'm offended. And that's not my vibe. There has to be a meaning behind what we're doing.

Yeah. Yeah. Okay. So I want to talk about this. So because the marketing standpoint, obviously what you did there was cool. But then now you have people, brands you work with, and also your own projects you're working with. I love the mindset you're going in. So you're working with a brand, you're working with something.

How do you come up with the scripts and the ideas and the angles to be able to craft that message? I have the way that I write my scripts. Mine are very different than yours. I'm fascinated by writers, how they come up with it. I'm curious for you what your process is. What's the goal? Who's our demo? Go backwards. And that's kind of it like what's the goal is it a monetary goal we have associated with this okay i mean do the math how many of these do we have to sell to get

to that goal okay how many people that would have that price point available right now could we get to buy who is that person and what do they like do they hate? What do they aspire to be like? You know? And then I just like do that little wheel turn. And then I go, okay, cool. And the problem solve is so under looked. Like I love solving problems for people, even the invented problems that we have, you know, like, oh no, I can't blah, blah, blah. Okay. Well this product is going to solve that problem for you. Or you know, like the weight loss stuff. It's so i want to lose weight but i don't want to actually have to eat healthy and make meals here's a bar that's going to do it for you there we just solved the problem you just laughed at me yeah so i just got you to laugh you're going to remember the funny

ad i based on that all right so here's here's my um i'm getting free consulting because i got you on my phone so click funnels how would you make something for ClickFunnels? What would you do? For ClickFunnels 2.0? Yes. Hey, do you like money? I love money. Hey, let's make you more money. You have something that's awesome.

Why wouldn't we amplify this to more people, make it faster? You know how many people are lost on your website because you make it too hard for them to buy the thing that they already want to get? That's kind of stupid. Let's make it easy. Stupid. You know, something in there. Playing off what they're doing now and like, yeah.

Or I love the visual of someone just like walking down the street, opening up their wallet, throwing money on the gun. Walking in and throwing money on the gun. It's like, hey, you apparently don't like money. And he's like wasting it because your website's garbage. You know, like just overplay all the things that people are doing. That's cool. Taking the thing and then like over drama, dramatizing the, what they're actually doing. Yeah. Once you make people laugh and feel something, you grab them. It's fun. So that, that, yeah, that's a good one for ClickFunnels.

What are the main selling points for ClickFunnels 2.0? The biggest parts are, so ClickFunnels, the original ClickFunnels was about building funnels, which is what people need. It's not necessarily what they want. They want a website. They want a brand. They want a shopping cart.

They want all this stuff. And so we always used to make fun of it. Like, you don't need those things. You just need this. But it all comes down to people want what they want. And so it's like, ClickFunnels 2.0 gives them what they want,

where you can build a website, you can build a store, so you can have your blog, your Shopify store, all that kind of stuff is now in ClickFunnels. Oh, I got it. Okay, imagine a grocery store or like we're shooting in a grocery store. But in this grocery store, you walk in and it only has apples. And you're like, okay, I got an apple. And then you're like, okay.

And then you have to walk across the street to the banana store and buy a banana. And then you have to walk across there and get the – like this is stupid, right? Yeah, put it all together. ClickFunnels 2.0. Boom. Yeah. It's kind of easy, right? Yeah. Yeah. It's just the idea of, yeah, put it all together and make it as easy as it is to change your social media profile. Even an idiot can use this. Click funnels 2.0. Unless you're stupid. Designed by idiots for idiots. I'm just kidding. I'm just kidding. If you wanted to make one, so let's go like a step back further. Cause with like dear fat people and some of these videos, you're not necessarily selling off the thing.

You're creating – like you talked about, you're just setting the grand slam to get people – like when you work with brands, I know – I can't remember. You talked about this earlier today. You did a video initially that was just a great controversy. Yeah, a good problem. And then next came the video. We talked about that whole thing as well. Yeah, so that one was with Happen App. I love it and I've done this model multiple times.

So with Happen App, the first video I put out was Why Dating is Fucked. And that video, it was just funny. It talked about our online habits, whatever. It naturally got 45 million views just on Facebook organically. Is that on your personal profile?

Their profile? That was on my profile. So didn't mention the brand at all in the first one because it's not a commercial. This is just comedy and we're just talking. So once it hit to that 45 million mark and then more on the other platforms too, then I released a week later the how to fix it,

which is Happen App. You're actually going to meet these people because when you walk by them, then you get a, oh, that's who that person is, like a little ding on your account. And doing it that way by being like, this is up, but hey, here's how we can solve this problem. They slaughtered. They did so well. They did so well, they stopped telling me how well they did because they knew I'd have to renegotiate my contract. So I was like, oh, that's how I know. Yeah. Can I ask how, and i don't need actual numbers

but it's conceptually like how do you as someone who's doing that because you're doing the influencing you're writing scripting you're doing video like yeah how do you get paid in a situation like that just so people know if they wanted to go find somebody to work with like what does that kind of look like yeah it's changed now so at first it used to be just like here's just an up-rent fee now i go okay up-rent fee this is for the ideation phase and the whatever. If there's a production cost, depending on how the level of the production. And then if it's a product that's a newer product and I'm going to help push in the stratosphere, I obviously want some points on the product because let's be partners in this.

Let's go all in. And then if it's, that's not available, something like that, I'll never, oh my gosh, brands, please listen. Do not go to influencers and be like let's do a you got this percent and use this code chances of your back-end breaking when I bring volume are really high most people say their systems can handle it most systems cannot handle it your website might break your funnel might break your website can't handle traffic it breaks

so all that traffic I just brought you I'm'm not going to get paid for. So I won't do deals like that. And most influencers won't. So just don't pitch that to people. And you're unique for most influencers because most influencers that I know, a lot of them have big followings

and they can do, you know, they do their thing, but like you're unique because you're able to write and to script and to strategize where I don't think

most of them have a marketing mind. Do they? Or have you noticed that? No, they don't. Yeah. Because a lot of them call me and I help them. Yeah, for real. But I'm happy to. And all the people who made fun of me for making YouTube videos years ago, they come to me now. You gotta make an agency just like teach or like, yeah, scripting out all this stuff for the

other influencers. Cause I wish there was more of that that we could, maybe there is, I don't even know about it. The network of you going like, here's all the influencers you can tap into and like, and figure out those kind of things you know where they write a script and write a thing that would be

to me that would be epic that would be like an Avengers type of thing so here's the different genres of influencers and here's how you

could use them and utilize our audience oh that's fun because most of the stuff we've done is like we got to know people who had relationships or whatever

and it's like one off things you know versus like that'd be cool to have a place anyway so there's your next billion dollar idea cool thanks i liked it okay i'm gonna have you come up okay sweet yeah we'll be the form for it it's a click yeah click oh you're gonna make me i'm gonna dream about this tonight i'm like oh click funnels 2.0 what problems what all the problems we solve who

what do we do i'm gonna have so many ideas for you yeah it's gonna be fun so with your um i'm curious about your overall strategy because you do the videos, but then it feels like the next phase was like you building your brand and you're following. And like what is – as you were building, how did that fit into it? Or was that a part of it initially? It was kind of bananas because it worked too well too fast. And – but I was still disabled as they started going viral so i was getting all of these bookings and i couldn't do them all because i was like oh like when it came to the royal palace i was like shoot i better get up i have to go on a plane and go to england i didn't tell them i wasn't walking

most days i was like i'm gonna take the prescriptions i need to to be able to do that at the time but it grew and then I started doing a lot of the consulting and then more of the consulting and then as it worked and I had more success I would like have more and more brands so like the last few years of my career has been 90 85 to 90 consulting and working with brands and keynote speaking and the Nicole you know storefront like the real me has not done that much stuff and i'm about to flip that whole model over and focus on the course that we're doing together because that really matters to me my podcast because i have cool stories to tell and

it's gonna be like a late night vibe too where i get to do my funny monologues off the top and then that's gonna be cool i'm really excited and then only partnering on projects i love like we were just talking about like i feature film aspirations and i don't want to just go be in somebody else's movie because that takes three to six months of my life i'll do a couple cool ones but i want to be writing those and helping direct them and the music stuff has been helping with that too yeah talk about that because that's something you launched a music career yeah it's just amazing when you build when you build your personal brand the way you can, then it opens up so many doors. You're like, I want to be a musician and a rapper and write books and I want to do a podcast.

It opens up so many cool things. But what brought you to wanting to go and – I know music is kind of your background initially with dancing and stuff. Yeah, like I was one of those hardcore choir kids and I took music through school school and all my certificates and all that kind of stuff too and i always was just like i want to do this and i've written stuff for other people uh ndas prevent me from saying where they went but i have done like some cartoon stuff too and i just always wanted to do it i'm like well why wouldn't i like there's no permission slip like just go do it so i did and i told you earlier like i haven't released any of my stuff that i think is my best stuff thus far because i'm going the same way like the first video came out bitty bum i don't know i think it's like 1.3 million views organically

just on youtube which is kind of hard and then the second one did better and it's gaining traction in different ways and we've had uh the biggest record labels in the world reach out to my team now. And I'm like, he, he, he, no, wait, wait. You guys have to hear what comes after that. I'm not going to make a deal when you haven't even heard the good shit yet. Yeah. So it's just like part of the fun. It's like when you learn the skill set, you can apply it to all the different things.

Totally. That's what I've learned with me. When I learned the skill set, like how to do funnels and persuasion and traffic. And it's like, we talked about this. I just bought a ladies' fitness company. I bought it. You know, some of the things you can apply it to where it's just like, you know, for you, it's the same, the same playbook. Entertainment is entertainment. Marketing is marketing. Yeah. Just do all of it. Like I look at old school entertainers. Those were my, my OGs, my favorites, the ones who would sing

and dance and act and direct. I'm like, that's the, like, that's the good stuff. Doing it all. It's so cool. Yeah. Dick Van Dyke. Yeah. Dick Van Dyke. He's the man.

All right. Funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer. LinkedIn ads. LinkedIn isn't just another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with CEOs, VP,

C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now, here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms. Yeah, you heard me right. Five times more return on every ad dollar.

And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today. And to get started, LinkedIn is offering you a hundred dollar credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Hey, funnel hackers, let me paint

you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do you turn to indeed when it comes to hiring indeed is all that you need they make it fast simple and super effective stop struggling to get your job seen on those other job sites that bury your listing with

indeed sponsored jobs your post jumps straight to the top of the page so the right candidates see it first it's just like pulling your job out on a billboard for the exact person you need to hire and it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now, here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally, in the time that we've been talking right now, 23 people have been hired on Indeed worldwide.

Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time,

and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. So my next question for you then is, so right now we're in the middle of like, like this cancel culture of everything, right? So it's funny because I think you've done some videos talking about like, like making fun of that, like cancel me now, like, cancel me harder, daddy. Yeah. I got to make that on a t-shirt, honestly. But it's curious because some people are so scared of like,

oh, if I do this thing, then what's going to happen? And the repercussions and everything. And like, I love that you talk about just like controversial marketing and like how you, yeah, like even how you're. Hold the line. You know what I mean? Hold the line. You will have way more people.

So as we know, everybody is not your client. Everybody isn't. Just is what it is. I think Mario Lopez is a freaking fantastic businessman and entrepreneur. Everybody isn't just is what it is. Um, I think Mario Lopez is a fricking fantastic businessman and entrepreneur, and he's so good at what he does. He wrestles on Saved by the Bell. So I love him because of that. Right. And I remember him saying to me recently, he's like, you know, my brand is in everybody. I want to be with everybody and whatever. So he never says anything, does anything that is outside

the parameters of that awesome mario lopez brand however that doesn't work for everybody and that's okay uh i can't think of the studies right now but so many are if you choose a line and you hold it your audience even if they don't agree with you they're like oh they have balls you know like subconsciously there's a hey they know that's cool i don't agree with them on this one i have fans who will defend me now even when they don't agree with me like i don't agree with her on this one but you know she she i like that she has the balls and she says it so when it comes to actual brands i think you have to get your board literally your board on board that hey this is our stance on xyz or we think comedy is comedy and is what it is, we're not going to apologize because

it served its purpose. Don't be dicks to be dicks. It's kind of whatever, but especially in comedy and in advertising, it's okay to draw lines. If you don't, it won't be successful. It's not like we love this, we hate this. That's how it's comedy 101. Find a thing and pick an attitude on it. It has to be like that with marketing.

Interesting. This is kind of a funny side story, but we were – I was in Dean's plane flying to an event with Tony. It was like a month or two ago and we landed at the private airport, you know, with all the private planes and we get out of our plane and the plane next to us is the Mr. Pillow guy. Of course. And he walks out.

I was like freaking out. So I'm like taking selfies, like trying to show. And I was like – I looked at him because he went through with the whole Trump stuff. Like went, you know, hardcore and he got canceled. Everyone came to other stores. Did he get canceled? That's so weird. Yeah.

Actually though, is he canceled? No, I was going to say yesterday I was flying home from Phoenix and the TV guy next to me in first class had the TV on and it was a Mr. Pillow commercial, like infomercial. I'm watching it and he's pitching the stuff and like, and it's just fascinating to me. I was just looking at that because yeah, there was like, yes, he got hit, but also like, I didn't know who Mr. Pillow was until that whole controversy happened. That was like, also like now I knew who it was. I landed at the airport and like, there's the dude.

I'm taking selfies like from a hundred yards away. Like they try to like send my family, there's the Mr. Pillow guy. And like, I didn't know who he was until he got canceled and then now he's now yeah and now we're talking about a podcast exactly like i i've been canceled we always joke it's like i think we're at 13 times now and like am i canceled like oh she's canceled no i'm not ah i'm uncanceled like you can't actually do that and it's there's gonna be people who love you or hate you and whatever. You got to embrace both. Like seriously, brands.

I know it's the corporate culture. So that's why I love so many entrepreneurs that are leading the charge now that are actual entrepreneurs and they aren't just a suit doing this. Because they can say, no, this is a mitigated risk. We've gone through. Hey, this could be awesome. Some people are going to love it. Some people are going to hate it. Everybody doesn't drink Pepsi. That's why there's Coke.

It's okay to love and hate stuff. So those are my thoughts on it. Cash me outside girl. She spun that she makes so much money. Do you know that she's a good little rapper too. She's killer, but she spun it into a crazy career. And I think she was the top earner on only fans last year. Never got naked naked she just has like that subscription model and she kills it she went from standing up to dr phil like whatever it seems to be winning even in the political climate too when people are like oh we don't want to be associated with this or with that side or whatever it's like just pick something stand for something or people think you're weak and you stand for nothing. And, yeah, I haven't seen it miss.

Have you? In the short term, sometimes it feels like it. But in the long term, no. It's interesting. It's extra people talking about you, your brand. So think about this. Someone listening who's just got a – I mean, most people listening to ours are smaller entrepreneurs. They've got a course or a product or something.

They're trying to sell it. And they're like, okay, this would be cool. I want to do what Nicole did. I wanted to set up four bases – three bases and crush something out there. How would you deconstruct that? What's a product we can make up? I don't even know. As an example.

Give us a product. Any product. Lady Boss. Let's say you just bought a brand new company. You want to flip into an MLM. And you're a dude who owns the company what would you do oh we're you're you're milking me now oh gosh this is my team's laughing in the corner they're like don't say it well i would need to know like your main products first what makes you better than your competition who is your competition i also love direct targeting

competition aiming and firing and that comes back to like the adidas nike thing you know that story obviously it doesn't go when we launch click funnels we um um that was a conversation because there were our competitors our competitors initially was lead pages and it was uh infusion soft and so at our big annual event uh with 5 000 people in the room and we gave everyone t-shirts to say we are not confusion soft and then we teach it out and it was in this big thing so much And so at our big annual event, we had 5,000 people in the room, and we gave everyone T-shirts that said, We are not Confusionsoft. And they all won. And then we had T-shirts out, and it was this big thing.

So much so that the CEO ended up calling me and yelling at me, like, Why do you hate me so much? I'm like, I don't hate you. We just, like, Batman had the Joker. Like, we got to have someone. And there are definitely people who left ClickFunnels because they were offended, but then other people loved it. It became a thing. And then Infusionsoft literally changed their name to something different because we got everybody in the community like mocking them in fact i listened to an interview with the owner the

other day and he kept talking about it he said the owner said confusion soft like 30 times in a podcast interview and i was like i can't we did that yeah like it was crazy but ever since then i've been shied away where i'm like god i haven't i don't know why like if it's because we got a certain level or i got nervous but it works so well as we're building up. You're the boss in the boardroom, boss in the bedroom. Be the boss of your health. Lady boss. Oh, that's good.

Yeah. Like when it's ladies, like you – there's like the whole girl – there was the girl power revolution with like Spice Girls. But now it's about being sassy and sexy and taking care of your kids. And we can do it all and look good in heels so sometimes that means your time has to be with your kids so you need the bar to take on the road with you on the way to the gym like you know there's like the key messaging that goes towards women that i don't know if your other people you talked about will be able to hit it i'm just saying i'm just saying like you got to play on that lady boss thing. That's so fun. Yeah. So interesting. That's really fun. So I, if I were to deconstruct that, I wouldn't just do one ad. Um, I know some people say that I like a series

of ads, not just to test them across, but because your demo isn't just one thing usually, and then you can hit different people. So I the first video for example myself i hit people who were making fun of that instagram culture the second video i hit everybody who was married because it was about divorces uh the third one i i couldn't really look up what that third one was because i forget and then the fat people one was different and then the religious people religious people that was no that came after yeah but the one too, like there's people who are very religious and people who think it's stupid. I got both of them in that video.

Yeah. So if your ad is only hitting one tiny demo. You're looping in segments of the market. Yeah. To attention around you. And then coming in and like. Like, you know, there's your staff member who's like, I'm a vegan. Sorry.

So he obviously remembers I was talking shit about vegans. I still like him. He's a little thin, a little malnourished looking, but whatever. I'm workingished looking but whatever yeah we all have hobbies and do silly things i'm gonna get i'm just gonna send you some dead animal okay just like take a bite out of it dude you look like you've john this i'm just kidding like i'm just kidding you look nice for a sickly person um but just that someone's gonna laugh at that and buy carnivore crisps they're my favorite use my code Arbor20 there

you did? I win! yes so I was in Melody's car Melody that we both love from doTERRA I was in her car yesterday and actually in her pantry she has like a whole carnivore crisp section now for me and my did you see my ad for carnivore crisps?

no you did I did it in five minutes because i looked on my counter and i went by the way i didn't ask if we could swear can we swear can you guys bleep okay cool because i swear um i looked at my counter i was like i ate all the product before i made the ad well that's the ad that That's the ad. So it was just a selfie video of me being like, well I was supposed to do this thing for Cranberry Crisps, but beef brisket, it was really good, I ate it. Next one, these were the crunchy whatevers, I ate them.

I ate this one too, and I also ate those. They're good, because I ate them. And my code, sorry, Cran kind of our crisps and it was their highest converting ad they've ever had and it was just a selfie video that's crazy it was fun so then when they ran the ad they ran it you posted it on your social oh there's so much that you could do with lady boss because challenging women to be part of it is really fun like there's challenges you can do and like funny things like do you remember the baloney that people were like sticking baloney their kids heads yes like it seems like there's something that like the moms

could be doing with the bars or some kind of products or something you know like there's just so much fun you can have with like a female brand like that yeah i mean how you do the consultant for all this stuff that's so cool it's fun i told you i'm very selective so we'll have to talk i'm doing my stuff too. So like the carnivore ones, they post on your social. They take that creative and run as ads somewhere else also? They were putting it on their socials as well too. And they were such a baby brand.

I was just like brand new, brand new. I was just like, I know you can't afford me. I just want to do this because I keep sending me your product. We'll figure it out. Lifetime food for free. Yeah, actually. And I was like, sure, I'll take a cut. We'll figure it out. That's the only brand in the last like ever that I'm like, just I believe in this product and this company.

It's the best. It's so good. I want to take it over eventually or something. Yeah. Yeah, so good. It's so good. You eat meat? Yeah.

Okay, I'm going to send you some. It's delicious. You're going to get hooked. Sweet. Yeah. So good. It's so good. You eat meat? Yeah. Okay. I'm going to send you some. It's delicious. You're going to get hooked. Sweet. Yeah. Oh, you know, it'd be great too, is a series of ads with no sound in them whatsoever. Like just maybe an audio time, just at the end, just like a situation. And it's like the only ads out there with no sound. And then you can show a product, like a series of them. That's interesting. Soundless ads. Those are fun. To kind of go back to what you were saying earlier about how you leave it there and you leave. I found that when I'm speaking or if I'm selling from stage,

if I try to tell somebody something, then they feel like I'm telling them something. It's like, oh, that's what Russell thinks. So instead, if I can create a story or an environment where then all of a sudden they think it and they have – then they thought it and I didn't think it and then they're more likely to move and persuade – run the back and buy the thing or whatever. So it's like how do you create stories like that? I've never tried it from an ad standpoint but from like when I have a captive audience in a room, I can do that really well. I can tell a story, leave it somewhere and then stop. I've seen you do it. You're so good at it. And then they'll take it and like, oh, and they have the epiphany at the end. We're like, oh, I'm in charge.

You know, like that was my thought. Yeah, that's like callbacks in comedy. That's the exact same. Explain that for me. So a callback in comedy, for those of you who don't know, is the technique where I've already said the punchline. And then later on in my set, I'm going to circle back to that same punchline. Why? Because the second time you do it, the audience is like, oh, I know what you were getting to.

The audience feels smart. But you can do it in three fives and sevens what you were getting to the audience feels smart but you can do it in three fives and sevens so you get to that third one there might even be a moan on the third one like oh i did it again you get to that fifth one they go nuts like go back watch eddie murphy any of the big comics it's always at three five seven and i do that in ads as well with people interesting i've seen it before i didn't know it was called Callback. Yeah. That's cool. And you do feel, yeah.

It's similar to Super Easy Barely Incompetence. Ryan George. Do you know him? Are you friends with him or do you follow him? Ryan George. No, but I will. On the Screen Rant channel, he has a channel called Pitch Meeting. And it's the best thing on YouTube.

But it's him talking to himself. Oh, that's amazing. One, he's the writer who just YouTube, but it's him talking to himself. So one, one, that's amazing. One, he's the writer who just wrote a new, like I just wrote, I just wrote Avengers Endgame. And then he's pitching it to the producer and go back and forth. But they had to sit, he's done like 500 episodes. And then people die, but they don't actually. Yeah. Oh, it's so funny.

You would love it from a, he's a great comedian, but like every time, every, every, all 500 episodes, he has three or four, like each character has the same, the same line. It's like, now I've watched all 500 episodes every single time I'm like waiting waiting and you're like yeah he did it

and like y'all freak out and y'all laugh and it's like that build up just waiting for the line every single time anyway exactly

super fascinating you didn't get the joke because you're malnourished see there it worked I'm sorry vegans have feelings too I've heard

so they say I love you fighting your laughter I'm sorry vegans have feelings too. I've heard So they say I love you fighting your laughter, that's actually my new favorite But it's funny like your face Someone get him a squatatty Potty. Just kidding. We have – no, not here. Oh, my gosh. We did get Squatty Potties all over my house. So like I'm a sucker for good ads.

Good ads, we have to like – I need to support them because the ad was so good. I feel that way too. I want to buy it. Take my money. You're funny. Take my money. So Nicole, you're the first person I've read in this room. So we're not telling people.

We're in a secret location and we're keeping it secret because someone's gonna rob me i don't even know where i am i would say conservatively in the last 12 months i've probably spent six million dollars on books so you're in the middle of some of the most rare cool books but i'm curious for you so you the first book you read what was it called when you were sick and you went into the library and you bought the louise hey you can heal your life yes so i'm curious after that book like were you into person of development prior to that was that the first that was the first so what other books based like personal development things have you read that or audiobooks whatever that had a big impact on you do you have favorites or i do so i think louis louis hay is an og i know people say bad things but who cares i love joel osteen i love his books

specifically i think they're really helpful joyce meyer is my my home girl do you know her are you familiar she she's a preacher a female preacher and her books are just awesome because she has the voice of a comedian like an old female like a joan rivers like comedic voice in the way she types even mixed with she's a christian preacher so she's teaching you lessons and stuff even, mixed with she's a Christian preacher. So she's teaching you lessons and stuff from the Bible, but she's giving real dirt on it and being funny. So I freaking love all that stuff, and she tells it like it is.

So I always like that. By the way, I met Joan River, and I have a picture with her. Do you really? Yes. You know, one of my regrets, you're like, I got that one. I collected that Infinity Stone. One of my like kind of regrets but life is what it is is that i didn't understand her comedy while she was alive

i always was like she's just mean she's just mean and i didn't get the art of the roast that she was such a freaking phenom at until years later i think i was just too young to understand it maybe but now i'm like oh she was good and she was right she was ahead of her time like she's great um and then book wise like don miguel riaz i love him and i love the alchemist i told you i've read it so many times i forget but anytime something big happens in my life i go back and read it uh i buy everybody who has a baby the same book and it's oh the places youaces You'll Go by Dr. Seuss. Have you read that? Guys, you've got to reread that book.

A long, long, long time ago. When you read that now, you're like, whoa, that's knowledge bombs. And I get that for everybody who has a kid, and I always write them a big letter in it about what was going on at that time, about their parents and about who i am in their life and all that kind of stuff give them a little wish for the future but that book gives you a lot of awesome lessons and just like this like it talks about haters it talks about how you're gonna fail sometimes and that's okay and just be brave and go for things now i get chills thinking

about that like dr seuss knew what's up and then one time this guy gifted me a trilogy, but there was four books in it. It's right here, isn't it? Hey! Three, four, yeah. Yeah, it literally says The Secrets Trilogy on it. I've got to pick this up. It also weighs 70,000 pounds. I use this as a weight as well.

It's The Secrets Tril secrets trilogy but there are four books I have the Instagram story for doing that you should um just leave that in yeah it makes me laugh those are like those are some of my favorites and like yeah like laws of success and I've read Tony Robbins stuff and I've gotten into everything I can get my hands on too. I, similar to you, I just love learning that side of it. And I have to reset myself cause you know, goes on in life and in business and whatever. And I'm like, Oh, I need a reset. And then I go back and I'm like, Oh yeah, this happens to everybody. And keep your mind focused. And always a constant reset. It's a lot of chaos, right? Like everything starts and it gets more and more chaotic and you have to reset it. And then like, that's just constantly in all parts of life. So is that why you're out? Like not right now? Cause I'm not disclosing where we are.

Um, you're welcome. Uh, but is that why you prefer to like have your main business in a state that's more chill? Is that part of it? Does that help you with the chaos? Not necessarily. More so, which is why I was... I'm here. Yeah, I'm in Boise. I don't want to move. Yeah, okay, cool.

Yeah. But I love it here because it's hard to get here. Yeah. Yes, it is. There's no flights. We were booking. We were like, nobody gets there. We're going to have to fly ourselves.

Basically, yeah. I do get, yeah. Grant tried to sell me his private jet like a year ago. And I was like, that would not fit in Boise. That's like the size of Boise. It wouldn't work. Anyway, but it would have been amazing. Fair enough.

Yeah. So, last one I want to ask you. And this is actually, I know we just met today like personally. So, it's been really cool getting to know you. Internet friends. Yeah, I've been watching you for years. But I'm really excited for you, and I'm sure you understand how big it is. I think this is going to be the biggest thing you've done so far,

is actually the podcast. Because the podcast is such a distribution channel, and everything you do socially is amazing. You've built huge following and followers. But those things come and go because of algorithms and because of annoying things where I feel like you're taking this energy and this built-up momentum and putting it into a show like that that I feel like you're taking this energy and it's built the momentum and putting it into, into a show like that, that I feel like is going to take you like, anyway, so I'm excited for you, but talk about that a little

bit. Talk about the show. Cause I think it's a big deal. I appreciate that so much. And like you were the umpteenth person who said that to me. And I think there is so, which is exciting and thank you. And I think there's something to be said about like me in long form because everybody who may have a preconceived notion of me,

the secondly are actually in conversation or in a room with me and it's like long form conversation. They're like, Oh, Oh, you're not. Oh, okay.

Or, Oh, I thought you were this 22 second video. Yeah. Oh, you're smarter than you look. I'm like, yeah,

I get that a lot. Uh, but I just think it'll just like kind of open people and i like exploring humanity too i don't want to just be a quick like clickbait soundbite that's not even me it's just like a fun game um so the show is it's called the arbor effect a like a and um it starts with like a monologue type of thing like i'm going late night styles because gosh, I love those old late night guys. It was so good. And then after that we have a guest and I like to keep it topic based.

So whatever I'm doing, my monologue on is what the guest is going to be on. And I would love to have you on. I would be insanely cool. Yay. Yay. I'm like, what topic would be like,

cause there's so much we could do but we'll hone it in i i'm super super pumped and the list of guests is so massive um someone asked you know who's the number one guest i want to have on because i know i can get all these super cool people that i'm friends with and whatever which is great i'm excited but the number one guest that i want is the pope i want to ask the pope via his translator some very specific questions that i think would alleviate a lot of fighting especially in america because people hide behind religion as a reason to do this to people i've seen a lot which is the opposite of what we're actually supposed to do with religion if you're following it and i just

want to be like christ said yeah yeah was christ like super judgy or did i miss that part like he flipped a table once fair enough we all have but uh i'm flipping this after but yeah i just think it'd be really cool to go straight to the head of that source on earth and be like here's the questions here's the things that people keep fighting about in the name of religion. Let's say you. You know? That's my number one. That'd be so cool, right? I want to put it out there.

Yeah, how would you get that? Who's the connection point? Tony Robbins. Tony knows everybody. Tony knows everybody. He'd be the one. That's fun. Okay.

I'll call Jarek to call his dad. I'm just kidding. Well, I don't even need that extra one. I'm sitting with you. You're like another leg of Tony's. Yeah. Oh, that's so cool. Well, thanks for coming to Boys Things

for hanging out I can't wait to hear Fun Alive oh my gosh pain free by 23 let's go this thing again you spent 8 years

struggling with this figure out the solution and I'm excited to get it to more people me too thank you with your help too excited for you yes

thank you so much thank you this is awesome alright this is Russell again I want to thank you so much for listening to this episode. If you enjoyed it, please share it with somebody you know who could benefit from it. Let them listen to it. Hopefully you guys enjoyed it.

And again, if you have any questions for me about this episode or any episodes, go to marketingsecrets.com. On the homepage, you can submit a question. Those come directly to me and I'll answer them on one of the next podcast episodes. On top of that, when you go to marketingsecrets.com, you can see the video version of this podcast. You can see the show notes, a whole bunch of other stuff, plus all the other past episodes.

You can go and binge watch them there. Thank you guys again for listening to the Marketing Secrets Podcast.