The Russell Brunson Show - Interview With My Original Mentor - Part 3 of 4

Episode Date: August 26, 2020

How to break through ROADBLOCKS and get to the next level? You hit those exciting milestones in your business... Whether it's $1,000... $5,000... $10,000... $100,000, or even hitting your first $1,000,000 in revenue with your funnel (Two Comma Club)! But for whatever reason, no matter what you do, you just can't seem to get past that first milestone. You get stuck. Something's standing in your way and you just can't figure it out. So how do you drive past that roadblock? How do you get to that next level in your business?This is critical because EVERY entrepreneur, every business, and every Funnel Hacker WILL hit this wall at several different stages as you grow and scale. In Part 3 of this 4-part interview with my mentor Mark Joyner, I share exactly what to do to break the glass ceiling in YOUR business. Transcript - https://marketingsecrets.com/blog/339-interview-with-my-original-mentor-part-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, and supply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson.

Welcome back to the Marketing Secrets Podcast. Today, you are ready and prepared, I hope, for part three of a four-part series where I had a chance to do an interview with my very first mentor, Mark Joyner. And what's cool about this is in the past, I've had a chance to do an interview with my very first mentor, Mark Joyner. And what's cool about this is in the past, I've had a chance to interview Mark a lot of times, but it was the first time that he ever interviewed me, which was kind of, anyway, it was a huge honor to have your mentor asking you questions about stuff.

And so, like I said in the first episode, Mark was my very first mentor online, someone who I, man, have so much respect for and so grateful for him and his contribution that helped me to figure this game out. And I hope you guys enjoy part three of our four-part series with my very first ever mentor, Mark Joyner. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Okay, third thing, third thing. Third thing. So, um, I think the reason why a lot of people is they're trying to grow their company. They hit these ceilings. Like I struggled this, like I, I got stuck between one and $3 million a year for like a decade. Like I couldn't break that ceiling no matter how hard I did. And what I realized is as we launched ClickFunnels,

the first phase of the business was like, um, there's like the hyperactive cut, like the first set of customers, which are the easy ones, right? Like they just, they, they get it. They're the early adopters. They figure stuff out. Um, and those are like, the customers are already there. They're just waiting for you to go and grab them. And I think most companies that's as far as they ever get. In fact, I've been geeking out on the book, uh, crossing the chasm right now. And there's like the five different things, right. Um, and it's like the innovators are the first ones. And I think that's where most people's businesses get to the innovators and that's that's where they stop right and the second phase is like the early adopters but these people aren't like you have to start the second phase you have to

learn how to like create a customer right like um like again we first launched click funnels like the internet marketers who knew what funnels were like sweet I'm in and they came in they got click funnels early adopters right but then there's after that was done like like we ran, it was like being in a Ferrari on a dead end road. We ran out of road and all of a sudden we're like, hey, we got all the internet marketers. Oh crap, now what? And it was like, okay, now we have to create customers. We have to change our messaging, create our front end price. They do things so that when someone comes, they don't come with the desire ahead of time, but they listen to the message. And all of a sudden it's like, oh, I need a funnel. If you look look at even strategically, the.com secrets book was to get the early adopters, people who

understood the funnels were like, here's like, here's my strategy of funnels. We got them in. And an expert secrets was like, Hey, do you have talent? Like, are you good at, do you have ideas or, or advice or things you can make money with? Right. Um, that you can share your advice. Like, like people like, Oh yeah, I do. It's like, cool. Well, you need a funnel to be able to get that message out to the marketplace. And so we created customers from people, and that's kind of the second phase. And I don't think most people ever get to that where they're in the phase of creating customers. They're getting the low-hanging fruit, the early adopters, and then that's the business, and they hit the ceiling and never get past it.

And it's realizing the next phase is like, okay, how do I create customers? How do I create the desire so that they will come from where they And it's realizing the next phase is like, okay, how do I create customers? How do I create the desire so that they, they will come from where they are and come to the next phase. And I feel like just from my standpoint, like we just finished, like we're kind of at the end of the early adopter phase and we're now making the leap to like the early majority, which is, which for me, this is like the big, my big challenge is crossing the chasm. We can talk about it later if we want to, but like that's the next phase that I'm in. And most people never, you know, it's taken us six years to get to the point where we talk about later if we want to but like that's the next phase that i'm in and most people never you know taking us six years to get the point where we're done with that phase and moving to across the chasm which is scary and exciting that's well that's kind of what i want

to end on actually so cool i want to interact really quick here this is a very interesting eugene schwartz lesson that i think is quite apropos to what you're talking about and you remember you know the audience awareness scale right you know so he's got two things in there the you know the audience sophistication scale the audience you know, the audience awareness scale, right? You know, so he's got two things in there, you know, the audience sophistication scale, the audience awareness level, and the audience awareness level goes all the way from like problem unaware, right? So actually, I should put Yeah, so problem unaware. So imagine, you know, you got a guy who is living in the aboriginal bush, and he doesn't even know that there is such a thing as phones and you're like hey here's an iphone well he's not even aware that he has the problem that he doesn't have a phone right and then you got guys who are problem aware and then you got solution aware and then it goes all the way up to most aware right which is like a guy who's like, hey, all you have to do is tell me that there's the new iPhone coming out. I'm in.

And I'm camping out. I'm going to be in front of the iPhone store for two weeks so I can be first, right? So as Russell was changing, he was dealing with guys who were sort of like solution aware and sometimes even problem aware. But as he was expanding his marketplace, he had to kind of reach out to these other areas. But what you have to also understand is that as you go across this whole spectrum, this area is almost always where the biggest money is. But it's the hardest market to talk to because the messaging is so much more.

Yeah, like each step in that, like it's because people are like, market to talk to because the messaging is so much more difficult. Yeah. Like, um, each, each, each step in that, like it's because people are like, well,

how do you shift it? And like, it's, it's the words, it's like language. Um, I remember Dean Graciosi called me one day. He's like,

this is the weirdest thing. He's like, I'm at my wife's hairdresser and the hairdresser was talking about this thing called click funnels. And he's like, calls me. He's like, you've done something nobody else has ever done.

Cause my hairdresser is talking about your company right now but it's like again if i walk to hairdress like you want a funnel they're like for my hair like how does that work it's like no we we had to speak differently to those audiences and as we go further out to different audiences we change our language patterns because we have to speak to them in a way that they understand and then we and then we bridge the gap right then we take them through a bridge that helps them understand like oh that that means funnel And this is why you need that thing. And that's right. So much fun. You're not even going to know what a funnel is. Yeah, exactly. Exactly. By the way, another really interesting book people can read. So sort of like a spiritual

sequel to breakthrough advertising was one written by, you know, some of the guys at high level in Agora called great leads. And they talk about, yeah, it's actually a fantastic book. And it shows you six different ways to talk about those different audience, to talk to those different audience awareness levels. Very, very good read for people. Okay, now, so this one is, so I know, I want to get into your, to the thing that you talk about, about crossing the chasm. And I think that's a nice one to end on here.

And actually, because I wrote it as your plan to reach the billion dollar level. And I think that's kind of the same question, really. Right. So but before we get to that, I want to ask you what your three biggest personal lessons were in this journey, in this entrepreneurial journey. And you can even talk about some of your sports stuff too, because I know some of that applies. Yeah. Right. So what would you say those are? Man, I would say to begin with is like entrepreneurship, like building a business is like the best personal development seminar you'll ever go to. Like all your problems get shoved in your face and it gets bigger and bigger. It's like, and you deal with it or you go broke. Oh yeah. It's, it's, it's tough. But what's cool about business too, it's kind of like, I have a lot of friends who are having

their first baby right now. And I remember our first babies came and we've got five kids now, but when the first come, you're still scared. Like what am I going to do? The baby shows up, you're freaking out. Awesome. The baby comes out and it sits there and it sleeps for 18 hours a day. You're like, Oh, it's just sitting there. Like, okay, this isn't that bad. You know? And then it starts growing and growing and and what's interesting is that your capacity to handle a baby grows as the baby grows right and so right now i've got my twins are 14 years old and it's like man they stress us out teenagers are so much harder but it's like if they came out if they would have came out at 14 years old like

it would have crushed us we've been destroyed because we weren't prepared. Right. But, but our capacity to handle the problems grew as, as, um, as the kids grew. And I think, you know, I look at like the stuff I deal with on a daily basis right now, like six years ago would have destroyed me. Like, I'm so grateful that, you know, that I had six years to grow in capacity to handle this stuff. Like, I mean, it's, it's ridiculous, but that's why business is so much fun too. And it's exciting. So, um, what was the question again? So the three biggest personal lessons that you've learned along the way. And again, this could be from your sports career, from your parenting and from your entrepreneurial journey, because I think they're all related. As you said, you know, business is

the best personal development seminar you could possibly attend. These things are not unrelated. They are all, it's all one life, right? You know, and things that I learned in the military definitely applied, you know, to my life of business. And I'm sure things that you learned in the sporting world and in parenting have also applied to business as well. So it sounds like the first one is that you had to learn how to grow along with the challenges because the challenges are not going to get easier. They're actually by definition in life going to get more difficult. And I think, let's just be really frank and blunt with everybody listening. Look, we all age people. We all age. That means that baked in to the formula for life itself is increasing difficulty,

no matter what. And if you think you're going to insulate yourself in some bubble, you know, everybody has this, they get an entrepreneurialism saying, well, what's going to happen is, is I'm going to make a whole bunch of money. Then I'm going to sit on a beach, slip an umbrella drinks and all my problems are going to go away. Well, guess what's going to happen? You do that. And I tried there. Here's what happened. I got fat, sick, and, and, and it was, and I became this, this horrible, disgusting person that I was not proud of. And I was going to die if I carried on with that path. This is the way the universe is designed, guys. It's designed to continue to get more difficult and to challenge you more. Would you agree with that?

100%. And some people not because they cave and they go and they sit and watch TV and they're just like, I'm going to tap out and sedate themselves so they don't hear the voice, the calling, whatever it is that's pulling you. Because I think all humans humans have that i think it's inherent from our creator that like there's this thing that like pulls us to want to do more and like we want to contribute and like we have this thing and um but the majority of people they they try to sedate it right they say with tv with drug alcohol with pornography whatever it is like to get that noise out because there's pain with that like like man it is painful to walk out like um and i'll tell a story that maybe this kind of ties into the second one but but um we were about

a year into click funnels and and um you know this is all of our first rodeo like it was todd's first time building an app that's big and all these things and and i remember when we first built it he's like he's like i'm pretty sure that like you know the way i built it will handle about 10 000 customers we thought maybe that'll take a couple of years. And within a year, we were at 10,000 customers. And sure enough, about a year in, things start happening. And the site would go down for half an hour. And then they get it back up.

And then all these problems and all these things. And it was just so much stress. And I remember I got asked to speak in London to talk about ClickFunnels. So my wife, my kids, my family, we fly to London. As soon as we land at the airport i get out i'm trying to get my phone connected and get a sim card or whatever soon it gets in like my phone is just like like on fire from like and it's all these people who i knew and they i thought they were my friends but as soon as click but click phones went down and

they were not like like they were like pitchforks were out they were ready to kill me and i'm like i don't know what's happening. And so I remember I messaged Todd, and I'm like, what happened? He's like, we've been down for two hours. He's like, we can't figure it out. He's like, if we're able to recover from this, then, I don't know, something. But I just remember him saying, if. And I was like, wait, if?

It wasn't like when. It was like, if. And I'm like, oh, my gosh. Like, I don't even know how to deal with this. I've been there. I've been there. We're in a car, and we're drinking at the hotel. And they're, like, all excited. We're in London. And I'm, like, stressed out. Like, I don't even know how to deal with this and like i've been there i've been there we're in a car and we're drinking kids the hotel and they're like all excited from london and i'm like stressed now like i don't know what to do and finally get the hotel and we're talking and

everything's still down on like facebook and like everyone's like like literal death threats like it's crazy like how crazy people get and like and just everywhere and and and and all i wanted to do was like you know and i'm a mormon so there's not many things that we can do just to date. Like let's go get some ice cream. I was like, what do we do? And I remember that moment. I was just like – I just want to hide. But I was like, I don't think that's the right – I don't know. I don't think that's the right thing.

I think I need to talk about this. And I shouldn't like act like it's okay because it's not. Like it's – and so I decided – so I went to our Facebook group at the time. I think it's still archived in they probably find it. But I did this video from the hotel room and I was like, click phones is down and it is not acceptable. And I, I am pissed at myself. I'm pissed at my team. We're all pissed. Like, like this is not okay. And like, I just went out, like all my sites are down. I'm losing money. You're losing money. I understand. It's not fair to you. It's not fair. Like, and I just own it publicly live streaming. And,

um, and it was scary. I'm like, I don't know what's going to happen. I'm gonna keep you guys apprised, but we're doing everything we can. And, and I,

and it is not acceptable. And I am so sorry. And we're going to fix this. And, and I just led with that. And then, and then got Facebook live and the pride balled my eyes out. Like,

I don't know if we're going to fix this. Like, you know, and, um, and luckily I've got an amazing team back home and they're, they're killing themselves. You know, it'll be a whole, it'll be a good chapter in the amazing team back home and they're, they're killing themselves. You know,

it'll be a whole, it'll be a good chapter in the bootstrap book someday. Uh, but everything went on, but I think about eight hours and they got it back up. And I remember if we got back up, then it was, you know,

it got stable. Then, then, um, we're just like, Oh no, what's going to be the damage from this and the fallout. And I remember,

um, you know, we get graphs every day of like how many people signed up and we will leave like just, you know, all those kind of numbers. And, and man,

during that little, that thing, like our, our number of cancellations, almost non-noticeable, like, like, and I was just like,

I can't, like if we went the other way around and hid behind it, people wouldn't trust, like who knows how, like what would happen. And that was just such a good learning moment for me. Like we can't hide behind stuff like in today's world, like we just have to come out front. And, and so uh, that was just such a good learning moment for me. Like we can't hide behind stuff like in today's world. Like we just have to come out front and, and, and so like that was a year in.

And then luckily, you know, from that point, we had some other good partners who came on like Ryan Montgomery who came and like helped us stabilize things and figure out all these things. And, and, um, you know, it's, it's been pretty stable since then, but like, it's just those things, you know, that, that you learn of like, don't hide, like it's, you know, don't sedate. And I think in all, in all aspects of life, that's like a lesson. Like, don't like, like as soon as the coming gets hard, like, man, your brain's going to be looking for a million different ways to say no, or like, I don't want to go that way. No, no, no. And, and like, man, everything good always

comes from like going to the eye of the storm and pushing through it. And, uh, even though the pain seems like if I, if I sedate or if I go, if I check out, um, it's going to be good, but it's, it's not a, it's not a way to live life anyway. So, you know, dude, it's funny you say that I was just shooting a video about exactly that, about how everybody is kind of opiating themselves these days, you know, through, you know, the, the dopamine hits of social or, you know, whatever it is. I mean, you know, everybody's got their, their drug of choice now, you whatever it is. I mean, everybody's got their drug of choice now. Again, I mean, you named a lot of them, binge-watching, pornography, actual hardcore drugs.

I mean, there are people now, there's so many people that are hooked on fentanyl and heroin combinations. And I mean, it's just a really ugly cocktail of what's going on. And I want to kind of interject and maybe pause it. What I think another third lesson is for you. Let me, I'm actually going to ask you a question. Were you raised in Mormonism or did you choose to convert? I was definitely raised in it, but I also had a very definite like point where I chose it.

You know, there, at least for me, I think there's always a time when a storm comes and you got to decide what you really believe. Definitely had that. So yes and yes. And I would say, I would just kind of hypothesize that that played a huge role in your personal development because you guys are not allowed to involve yourselves in any of those sedation methodologies. You know, they encourage a very morally upright life. And I have to say, being, you know, a veteran of the military intelligence community, I actually got to know a lot of Mormons because Mormons go out there and they get their language training as missionaries.

So there are a lot of Mormons in the military intelligence community. And I got to say, like, almost all of the Mormons that I worked with were really solid dudes who were like, just, you know, genuine, sincere people, you know, who wanted to live their life correctly, and, you know, legitimately wanted to be kind to people. And I know you got people like Bill Maher out there, you know, saying all kinds of really nasty things about Mormonism, you know, haunted occult and stuff like that. But my experience with Mormons has been nothing but very positive. And it would seem to me that, that your choice to, to, to really, even though you were raised in it, to, to decide to take that on very seriously must have also been very pivotal for

you and your personal growth. A hundred percent. So, I mean, you think about like that, I did go on a mission for two years for the church. And like, when I was 19 years old, which is typically for most people, that's the time when you're in college, you're partying, you're drinking, you're like, I think all about yourself. And you go out there on a mission and like, you can't do anything for yourself. Like you get a name tag where literally I was Elder Brunson. Like my name is gone. Like I'm not even a, you know, and, and you're out there every day serving other people during typically the most selfish time in someone's life.

And for two years, that's the lens you look at things when you come home. And I always tell people like, I'm so grateful I made money after the mission. Cause who knows what had happened? You know, like, uh,

and we have, we both of us have friends that made a lot of money really young and it destroyed them. And so it's like, uh, definitely, you know, it's just super grateful that I had that lens to, you know, just, I don't know, lens of, of learning how to serve people before yourself, which is, you know, unfortunately most people don't have that opportunity and,

you know, on a mission you're, you're kind of forced into it and, and, um, you know, you learn to love it. So, yeah. Well, it's funny for me, I went through, I mean, I was, you know, even though my family was Catholic, you know, I was kind of raised around atheist agnostics, you know, I became, you know, sort of what I would call now a pantheistic spiritualist. But over time, I've become more and more, you know, rigid in that, you know, I mean, I've explored, you know, all of the different worlds religions. And I mean, I, you know, the one thing I haven't decided yet, if I'm going to settle in any location, I still need to listen to your, you know, your, your Mormon apologetics video that you made. I'm super curious about that. I need to make a point of hearing it.

Cause I mean, I'm, I'm open to it. I'm open to it. And when I see people who are living a life that represents, you know, genuine service for other people, like, I don't know if you ever heard of this guy, father Gregory, who has this thing called homeboys bakery. And he was giving, and basically what he does, he takes these kids who were, uh, you know, they were in prison and he gives them jobs at a bakery and then helps teach them how to be decent people. And I saw that and man, I can't, I can't help but get choked up when you hear about something like that man because when you hear when you see somebody living their life that way and when you know what the cost of living your life the other way is it makes you really take those kind

of things seriously and even though religion gets a bad rap because yeah you know there's a lot of crazy stuff happening in organized religion the the notion that sin, however you want to label that, destroys your life is an observable phenomenon, man. I mean, you can see it. I mean, when you do all of the things that you're, quote unquote, not supposed to do, and all of the religions of the world tell you not to do a lot of the same things. And when you see what happens to people who live their life that way, and they think they can get away with it, right? And then you see what happens to people who live there. And I'm not and I'm talking about people who are, you know, like the weak, oh, I'm trying to be a nice guy as a way to manipulate people. That's, that's a bullshit thing

that some people do, right? I'm talking about guys who are like hey i'm gonna make myself a strong person and i'm gonna do good in the world though when i see people like that i'm like that that is the path that we all need to be walking down and the more of us do that the better the world's gonna be yeah i had someone recently told, uh, like learn about like my beliefs and stuff and just, but like, man, that must be really, really hard. And then at the same time I looked at their life and I was like looking at the path they've, they've gone on and not to judge them all, but I'm like, that seems so much harder. Like, yeah, I don't know. Like maybe, maybe, but you know, I'm grateful for the path and I'm going to stay on it.

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Literally a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, RocketMoney canceled the ones we didn't

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that dream vacation or pay off some debt. Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Good for you, man. Good for you, dude. I mean, I'm blessed to see your example because, you know, you're yet another person I can look at and say, hey, here's a guy. And your life is harder than mine, man. Your company is, you know, doing way more volume than mine right now. You have kids to manage. You do all these extra things on top of it. You know, and I'm like, man, I want to learn how Russell is managing all of this stuff. You know what I mean? Because I mean,

you're younger than I am, but you figured some things out that I haven't figured out. I want to learn that. And I'm a moron if I don't learn it. Right. I mean, this is, this is where the egolessness has to come in. If you want to be better and better and better, if you want to truly achieve greatness, you got to be really straight with yourself about what you can and can't do. So let's, let's kind of tie this up now with this crossing the chasm thing, man. This is, you know, I don't know if this is something that could be covered briefly

because I imagine it's going to be a pretty complex thing. But what can you say about that? Yeah, and I'll play some of my thoughts. I don't know all the answers yet. We're on that journey right now. Good answer, good answer. Yeah, and it's fun though because it's like for me, it's been interesting I don't know all the answers yet. We're on that journey right now. Good answer. Yeah.

And it's, it's fun though. Cause it's like, for me, it's been interesting as, as I've gone on this journey too. And maybe this ties back to the last question as well, but like, you know,

and I'll, I'll tie back sports. Like when I was wrestling for a long time, like I was, it was me. I was the all star. I was out there wrestling. It was my thing.

I'm a hand raise. I loved it. And now that I'm older and I've got kids now like my kids wrestle and like it's it's hard the transition from like all-star to coach is really painful right because it's like i want to be on the mat like oh they're doing things wrong and like and at first it's really painful and then eventually like for me my kids it's my they're my twins third year in wrestling and this year was like so rewarding because the stuff we're working on they're finally getting and like to see them get their hand raised actually felt better than my own hand raised which is weird because i was like that's been the green my life is getting my own

hand raised and business was similar because like the first two years of click funnels like i was the all-star like like people like how big was your funnel building team like it was me i built the funnels i wrote the sales present like todd was doing the software i was doing everything else and i was the all-star. I'm doing the webinars. I'm flying around the world. I'm speaking. I'm doing stuff.

My hand's getting raised over and over and over again. And as we started growing, it started getting harder and harder for me to handle that. And I remember three years ago, I was at this spot where the pressure was so much. And it was just a breaking point. I'm like, I don't know what to do. And I can't. I remember where i was at it was some other conversation but the pop the thought that popped in my head was like you have to transition from being the all-star to being the coach like the time i'd hired a couple people and they would go they'd write copy for me or they'd build a funnel for me and like they do it and i felt like it was

like michael jordan like you know there's there their pupil goes up to take to shoot a shot he's like i shoot their grab and just dunk on him right and i feel like i was doing that like my team would come and they they guess i'm like oh this sucks i go and just leave it all and rewrite it and fix it all and like oh i'm an all-star like look how good i am and it was holding me back and them back and everything and i was like i have to make this transition to to being the coach right so that was this the whole second phase was like you you know, and again, it's first, it's hard, but now I'm looking at my team. Now my team is so good. And like,

they're producing stuff and they're creating without me and it's like, and it's like sending, like now they want something. I'm like that, like, Oh, like it's, it's sending like it feels better getting your hand raised when your team's doing now. It's interesting. You've got a great model really quick. I just want to interject from wrestling you know i mean dan gable was kind of seen as the the greatest wrestler of all time and then he was now he's kind of universally recognized as the greatest coach of all time as

well across all sports right i mean i you know there are very few people who would deny that dan gable you know is the best coach of any sport of all time. It's hard. Think about how many people making a jump from that. How many great athletes never become coaches? You know what I mean? And I think a lot of it is the ego. It's been really hard for me, both coaching my kids and then coaching the team.

There's this ego thing. You're just like, I can do it better or whatever. And it's like, it's so hard. And so anyone that can make that transition from, from all sort of coach, like I have so much respect for him. Cause it, it's, it takes a lot. Ego is great, man. Cause I tell you, yeah, the ego battle is probably, you know, the, well, I mean, that's the, that's the battle, right? Cause that, cause the ego kind of drives you.

That pride drives you so much in the beginning. It's the fuel initially. It's the, it's the reason why I want your hand is like the Eagles, the driving force initially. And then it becomes the thing that holds you back in the next phase, right? What? Like you were such a great friend over here. Now you're screwing me over. What just happened?

Well, this is the genius of the design of the universe, right? It's like, every time we think we've design of the universe right it's like every time we think we've got it figured out it's like nope you don't because you know whatever designed this whatever your cosmology of the universe is call it god or whatever is infinitely smarter than you are and it's going to come up with so many ways to trick you and keep you off balance that every time you think you got it dialed in there's going to be a new challenge that's going to come up it's it's and it's and you have to you have to love that it's kind of beautiful right because i mean that's what keeps life

interesting it would be so dull without it yeah it's so much fun hey everybody this is russell again and really quick i wanted to invite you to join um arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job.

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