The Russell Brunson Show - Is My Value Ladder Backwards?

Episode Date: February 23, 2022

In this episode, Russell and Alison answer the question "Is my value ladder backwards?" Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWith...Russell.com Magnetic Marketing In this insightful and informative conversation, you received invaluable advice from Russell on structuring a value ladder and the importance of investing in yourself. It seems like Li-Sann Mullings gained solid direction on how to move forward with her business, especially transitioning from one-on-one coaching to group coaching and creating home study courses. Alison also emphasized the ripple effect of providing excellent service to customers, highlighting the importance of learning from successful models and applying those principles in your own business. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td. Welcome back to the Marketing Secrets Podcast. We've got some more Q&As from the Econ vs. Expert Smackdown. You guys have really been enjoying these. I've got a lot of really good feedback. So we've got a couple more before the series is over. But this next one is a really good question. Um, is my value ladder backwards?
Starting point is 00:00:50 Some people come in this world and start with high ticket set, high ticket coaching or something, something really expensive. And then we dot com secrets. They're freaked out. Cause like, I don't have value ladder. I have nothing on the front end of the bed, you know? And, um, it's interesting cause for me, the value ladder is like my business model, right? Here's the plan. Here's where I'm going.
Starting point is 00:01:02 Like eventually I'm going to bring people in and move them through this whole thing. But the fear I've always had teaching the value ladders, one of two things happen. Number one is that people try to build everything on the value ladder before they launch their business. And that's not the plan, right? That's number one, is they're trying to get everything done before they get started. And then the second problem people have is they think that, okay, that means I have to start at the bottom of the value ladder. And for me, the bottom of my value ladder is what? Are my books. Now, all the things I've ever created, the thing that's the hardest and takes the most time and energy and effort are my books. Yet they're the things that cost the least amount of money.
Starting point is 00:01:32 And so I can spend three years writing a book, try to launch it and make no money at all, or you can start higher up the value ladder. In fact, most people I recommend starting in the middle of the value ladder or the back of the value ladder. You know, some people I say we should start with a webinar or we should start with a high ticket thing or something because usually it's easier to do that, make more money. And then as you start scaling,
Starting point is 00:01:50 that's when you start moving down the value ladder to go to colder and colder audiences. So anyway, I talk about that and other stuff in this question. And I think it'll be helpful for any of you guys who are wondering about that. We went off on a couple other tangents, fun directions and things. But I think you'll enjoy this one any of you guys who are wondering about that. We went off on a couple other tangents, fun directions and things, but I think you'll enjoy this one, especially for those who are wondering, like, where do I start?
Starting point is 00:02:10 Like, do I need a value ladder? Am I going to create one? Like, where does this fit? Like, what do I do first and second and third? So I hope this episode is great for you. We're going to cue up the theme song and we come back. We're going to dive into, is my value ladder backwards? So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture
Starting point is 00:02:29 capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Next question from Lisan Mullings. I hope I pronounced her name right. She says, I feel I built my business backwards when it comes to the value ladder. It starts with a high-ticket coaching. I have courses and other products, et cetera. What's the best vehicle slash approach
Starting point is 00:03:10 to get these out in the ClickFunnels world? Very cool. Great to meet you. How are you doing? Hi. Thank you. Yeah. So one thing, actually, I want to, so this is like the pros and cons of the dot-com seekers book like i teach people this concept of the value ladder and a couple things usually happen one is that people go and try to build every single tier of the value ladder before they launch their business which is like no like the value is like your business plan where we're going and the second thing is people always think you have to start at the very bottom tier of the value ladder um for me the bottom tier of the value ladder is my books my books of all things i've ever created have been the hardest to create
Starting point is 00:03:42 so i would start with the book it would have taken me 10 years before I had sold anything. Eileen Wilder spoke at Funnel Hacking Live, and she said basically she did backwards. Like, I started with a high ticket. I made a bunch of money off a high ticket, and then from there, I was able to invest in the lower ticket and moving things down. And I actually do think for most people I coach, that is a better strategy is to start with a high ticket because you're able to get more money. It's easier to break even on ad spend and things like that. Um, and Eileen's presentation for knocking life, she actually shared, uh, Elon Musk business model. So when Elon Musk first launched the Tesla, he launched like the $30,000 Tesla and then move up to the 80. And then the first thing launched was like the $200,000 pimped
Starting point is 00:04:18 out super expensive, like awesome Tesla. And he did that launched out there, got all the cash. And from there was able to create the next tier and the next tier and the next tier. But he led with high ticket as well. And so I'm actually a big proponent of, especially in the expert business, to lead with high tickets. You do a webinar or high ticket sales because it's the fastest way to get money. And then from there, you can reinvest and build the lower ticket funnels. Does that help a little bit? Yeah, that's really helpful, Russell, because to be honest with you, I have really thriving high-ticket coaching practice, and I'm really burnt out.
Starting point is 00:04:52 And I'm passionate about what I do. I'm like the best gig in the whole world. And to be honest with you, when I started pivoting, I, I found ClickFunnels and I, you know, one of my dreams was to say thank you to you in person. Like you're looking at someone who I called my son in a college class to ask him how to get my iPod to work a few years ago. And now I build funnels. I love building them. They like, like my magical child is so happy. I don't have to call anyone when I have an idea at midnight. And so you like, you really saved my life. I just really want to say that to you. And my son, my son, he's like 23 now. And he's so tickled that I'm like a funnel hacker. He's like,
Starting point is 00:05:46 who is this Russell Brunson guy? Like to get his mom to like be happy, just sitting there making funnels and changing my stuff. He's like, thinks you're like God. So my very first funnel that I built about three months ago, I ran like a three-day challenge with it, $37. I did the order bump, and I made a little under $1,000 on that funnel, which was great for me because typically I teach them for free, and I never make any money, and my offer is screwed up because I don't know how to sell group programs. So I guess I have a lot of assets. I have a lot of creatives, right? You know, I've done this for so long now that I've always worked with these frameworks, but I call them roadmaps. I call they're actually a signature collection of roadmaps. And so for me, it's really trying to understand how to scale down as far as the ladder in
Starting point is 00:06:56 order to leverage. And I'm not quite sure. Because right now you're doing all your coaching is one-on-one right now right is that the all my coaching is one-on-one and they're and they're like successful women entrepreneurs who are i call it you know you how you say in your books and i have them they're right here um that you teach people how to make their funnels work i teach people how to make their life work that's awesome um when they're and i don you know, the people who positive thinking has failed them, they can't break through mindset stuff on their own
Starting point is 00:07:30 because there are all these deep core wounds. So I'm like the woo-woo person, you know, I'm a healer, a shaman, a spiritual coach. And I go deep and find what's blocking them, not just the frivolous, oh, just break through your limitations so i have really thrived in practice that way for like 20 years but i'm really burnt out and i really am called to have my things go out to more more people um in a bigger way you know my guides the father god has shared with me that these pathways that I've built, frameworks, right, for years, are meant to serve in a bigger way. So I just really am so, so stuck
Starting point is 00:08:15 as far as where to start. Well, one thing as a funnel hacker, you should be able to watch, like, hopefully even paying attention to what we would do like if you've noticed two column local vice coaching program is a group coaching program there was a time when allison during the circle i was the only one doing all the coaching one-on-one by myself and same thing i got the point i was like i can't handle all this is getting too heavy so we launched two column local vice program but what we did if you look strategically i was like who people i've served that had success allison was one of them a lot of the other coaches like
Starting point is 00:08:44 the people that that are the coaches and the mentors in our groups are people who I've had a chance to work with who understand my systems and my processes, right? And now the group coaching works where I can come in and, you know, Allison and I can do group coaching like this, but then our coaches are the teacher's aides who are able to go deep specifically with somebody and go deeper one-on-one with their core issues and things, right? And they get stuck, they can come back to us and we can help them get through it.
Starting point is 00:09:05 But, but that way it takes some of the, the one-on-one pressure off of your shoulders. So I'd be curious to the 20 years doing it. I'm sure that you've helped a lot of people who are fascinated by this process and like have probably tried to learn this stuff. Like imagine if you took a group of four or five of them and certified them or train them to work underneath you to, to, to do your, your processes on somebody else. Right. Yeah. to do your processes on somebody else, right? Yeah, they could do a certain level of my roadmaps
Starting point is 00:09:28 because this alchemical, this signature system that I work with has these different pillars. And then that first pillar is breaking through awareness. It's like elevating awareness, the clarity blockers and on and on and on. So yeah, they could do that. But like the other pieces really requires that you're a shaman and you're a healer and you're a multidimensional channel. So it takes me into those places that...
Starting point is 00:09:57 So that's the same thing for me. So if you look at my program, right? Two Common Club X, this is where Alice and I are in a group and we have coaches and mentors that walk everything and they get people to a certain level. My goal in that program is get people to two common club. When they get the two common club, then they graduate and they have a chance to be invited to my inner circle. The minor circle is also a group program, right? The first year of the circle. And then in the side of that group, after the past $10 million
Starting point is 00:10:20 in sales, then they come up to my inner, to the, it called the category Kings. And there's me one on one with them. And so like they work up towards me. So they get the first level of stuff, right? You get the first set of skillsets. We guys get to comic club, boom, make them in your circle. Now we're in a smaller group, right? I'm still facilitating this in a smaller group, having different conversations that are, cause you've already solved other conversations with like, what am I selling? How am I selling it? Right? That's figured out to comic bags. Now it's like, Hey, now I've got a business. How do I scale it? How do I hire teams? How do I get employees? How do I figure out my operating
Starting point is 00:10:46 procedures? Like all the stuff that people need from a million to 10 million that happens in your circle. And then category Kings is like, I'm trying to change the world. How do we do that? And now I'm one-on-one with them. It's just, it's me and them and nobody else because that's where I touch in. Right? So for you, it's looking at the same thing. Like what are the level, like what's the levels, how does it work? And people, you know, Dan Kennedy used to tell me this all the time. He's like, you had to look at yourself. like you're the guru on the mountain and people are trying to come to you. But what are the things that can happen at this step? And each step as they get higher in the mountain or higher up the value ladder, they get more and more access to you.
Starting point is 00:11:14 Okay. So that's looking at it from that standpoint. That's so helpful. Yeah. So within the ClickFunnels community, as far as training and where to, where would be, is this a program then that I would come into to get, say, my trainings out as home study courses? Because, you know, I have so many of those written and based on the work I've done for 20 years. And I know these systems work. I'd say for you, there's two things.
Starting point is 00:11:48 Number one, by you coming to the Animal Club X program, you have a chance to see what you're trying to model. You're going to see, okay, here's how Russell structured the thing. In fact, I had Daryl E signed up for our Inner Circle, paid $50,000. And he came the first time. He's like, I'm only here because I have my own coaching program. I'm trying to figure out how you run yours because it's so efficient. And so he came in just to model it. So part of it for you is coming in to model it.
Starting point is 00:12:06 How do you wrestle structures? How do the momentum coaches? How do the performers? Look at the structure. Because this isn't something we just made up. This is 20 years of trial and error and back and forth. And all this stuff Allison brought to make it where it's a process that we can systematically start pumping out to comical winners. Because we know the process.
Starting point is 00:12:20 So looking at that and how do you model that for what you're doing. And then secondary, yes, on the expert track, we go into building home study courses and trainings and coaching, like all those kinds of things. And so you also get the actual, like helping you take the things in your head and developing them into, into the products, the courses, the, all the things you need to for the programs as well. Oh, that was so much fun. How are you feeling? You feel good? I really feel good about this and I do have physical products too, but let's do this first. And we'll do physical later. Yeah.
Starting point is 00:12:48 The expert is my, is my heart. So the products are great, but that's like my baby steps in. Love it. Love it. So great to be excited for you. This is awesome. I really am. Thank you so much.
Starting point is 00:13:01 Thank you again, Russ. And thank you, Alison. What a beautiful two days. She's awesome. That was fun. And okay, one thing that I've done over the last five years, I know everybody says do what Russell says. I also do what Russell does, right?
Starting point is 00:13:17 I'm watching the magician not just do the trick, but I'm watching his hands. What's he doing? How's he doing this? How's he setting up this? How's he not in a closet eating milk duds and crying every night? So I do, I watch what he does and why I joined the inner circle, honestly, because I was like, how did he do that? When I'm listening to him up on stage, I'm like, how did he do that? And how did he break that down? And how do you get me to say, here,
Starting point is 00:13:45 take my money. Um, I, you saw, I was a coupon fanatic. And I, for me pulling out that money to say, here's $25,000.
Starting point is 00:13:54 I was like, I need to learn that skill. I need to be closer to him and I've got to figure this out. And so watch the magician's hands, watch what we do. And I don't steal or it ideas don't like copy and paste our copy we've had that happen all the time yeah just model it just model it let us be your inspiration to it one this is pop my head so i'm gonna share but um the very first funnel hacking
Starting point is 00:14:16 life ever in vegas was a 2015 first fhl ever uh we had 600 people in the audience so i was like i can't believe 600 people are coming to hear us talk about funnels for crying out loud. It was amazing. But I remember two of my friends. They weren't my friends at the time. I didn't know them. But they came, Justin, Tara Williams. And they came.
Starting point is 00:14:31 And they're like, come to Funnel Academy. I'm like, we know Russell's going to try to sell something. We can't do it. So they literally put their wallets in the hotel room. And we're not bringing our wallets down because we don't want anything. Russell's not going to sell stuff. And so they did that. They came down.
Starting point is 00:14:42 And sure enough, after day two, we made a presentation. We made an offer. And they're like, oh, go to the hotel. So Justin ran so they did that. They came down. And sure enough, after day two, we made a presentation. We made an offer. And they're like, oh, go to the hotel. So Justin ran up, grabbed the car, came down, spent $25,000 and joined the program. And I remember the very first meeting we had with him and his wife. And to this day, some of my favorite people I've ever met. And they're sitting in a room. And they had a business teaching people real estate.
Starting point is 00:15:01 And they're like, oh, they're struggling. They're frustrated. They tried this and this. Nothing's really working. It's some success, nothing like exciting. And I was like, you know what you guys should do is you should launch a $25,000 coaching program. And they're like that people are not going to pay $25,000 to come and learn from us. And I was like, you literally pay $25,000 to learn funnels from someone who looks like me. I was like, I'm 11 years old. And they're like, that's true. I said, the fact that you've,
Starting point is 00:15:23 that you spent $25,000, now you have permission to ask other people for $25,000 And they're like, that's true. I said, the fact that you've, that you spent $25,000, now you have permission to ask other people for $25,000. They're like, you're right. I said, okay, guess what you're doing tonight? They're like, what am I? You're going to email your list. It wasn't a very big list. I'm like, and you're going to tell them you're launching a $25,000 coaching program and you can see how many people say yes. And they're like, like all the nerves and the fear and everything. I'm like, tomorrow morning, we're hold you accountable. And they're like, okay. So that night they went to the hotel room. They freaked out for like two hours. They finally hashtag did what Russell said, send email to the list. And they're like, okay. So that night they went to the hotel room. They freaked out for like two hours. They finally hashtag did what Russell said,
Starting point is 00:15:46 send email to the list. And they didn't do a sales call or phone or a stack or an event or anything. They just said, Hey list, we're going to do this program. And, uh, next morning they came back and they're like, you have no idea what's happened. They say we had, I think it was 14 or 15 people just sent us $25,000 over the night. I said, that was one thing to get you outside your comfort zone, but 15X this payment in the first day. And the reason why is because they started thinking bigger. When Dean Graziosi came out, Dean Graziosi and Joe Polish came out with the $100,000 mastermind group. And I was at the event where they were going to sell it. And it was the night before. And he's like, hey, we're thinking about launching this $100,000 group. What do you think? And I
Starting point is 00:16:22 literally pulled out my credit card. I said, I'm in. He's like, what am I coming in? I'm like, I want to be the very first person. He's like, are you serious? Like run my card right now. So we went and ran my card and put it back in. And, uh, later he asked me, it's like, why did you like, I didn't pitch you or anything. It's like, I said, cause someday I want to launch a hundred thousand dollar mastermind group. And I can't in like, I can't charge someone a hundred thousand dollars if I've never invested that in myself. Like, how could I be congruent that in any way, any stretch of the imagination. And then this year, some of you guys know, I launched the Category Kings, which is $150,000 a year to be part of this group. And I was so scared. I freaked
Starting point is 00:16:52 out. I sent an email to 200 people who I thought would be qualified. And there were only 15 spots and 15 spots were gone in 24 hours. And if I had not invested that stuff myself, I would not have had the guts to ask someone else to invest in them either. And so this is a big part of it as well, especially on the expert side, as you guys are trying to become experts and lead things like you want to get people to invest money in you. If you're not investing in yourself, there's no way it's going to happen. Okay. Myron Golden said this best. He says, you don't attract who you want to attract who you are, which is really interesting. Cause like, Oh, I want people to the best buyers, the highest ticket that I know, like you're not going
Starting point is 00:17:21 to attract who you want. You're gonna track who you are. That's one of the most fascinating things about the funnel hacker community. People always come like to attract who you want. You're going to attract who you are. That's one of the most fascinating things about the Funnel Hacker community. People always come like, how did you build this community? I'm like, because people are attracted to us. You attract people who are similar to you. So if you're a good person, you're going to get people to come to you. If you're a sleazy salesperson, you have sleazy salespeople who are going to show up. So you attract not who you want, but who you are.
Starting point is 00:17:39 So who are you? Are you the kind of person to invest in yourself? If so, you're going to attract people to invest in themselves. If not, it's going to be hard. So just putting that out there as well to think through. Because half of this is investing in yourself. If so, you're going to attract people to invest themselves. If not, it's going to be hard. And so just putting that out there as well to think through, because you know, half of this is investing yourself, half it's modeling, half it's looking at these things, but all the pieces together is what creates this amazing environment and community that gives you the success you need. So. Hey, funnel hackers, let's be real. How many of you
Starting point is 00:17:58 have forgotten about subscriptions and you keep paying for these things month after month after month. That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy, okay?
Starting point is 00:18:18 Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop.
Starting point is 00:18:42 Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket App.
Starting point is 00:18:57 Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you,
Starting point is 00:19:13 so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell today. That's RocketMoney.com slash R-U-S-S-E-L-L. That's RocketMoney.com slash Russell. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you.
Starting point is 00:19:35 You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire.
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Starting point is 00:20:32 don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. I'm all in.com. Can we have like a mic drop? That was so good. Did you guys just have so many ahas there?
Starting point is 00:20:59 This is why we want to be around Russell. This is why we want to be in this group. It's to be able to break through and say, oh, that's right. I can't invest in me. Because if I'm not willing to invest in me, who else is going to be? And I just love how you brought that up. Absolutely. Absolutely.
Starting point is 00:21:15 And doesn't the cart close soon? Yes. So we are actually, so Allison and I have another 37 minutes that we are doing hot seats. And then I've got a race to my kids wrestling match tonight so I'm out of here and we're going to have a 30 minute countdown clock when it ends so that means what's it almost basically like 1 o'clock
Starting point is 00:21:33 mountain times with 3 east coast I think ish is when the cart closes because we have to get everything set up because Monday the program starts and so you guys have less than an hour an hour and 6 minutes and 39 seconds to make your final decision if you're in or not. And I hope he has come in. I know that it's a scary thing, but we're here to catch you and to take you and to guide you.
Starting point is 00:21:50 And like we said before, if you come in, you're like, ah, it's not fit for me. Like, we don't need your money. We'll give it back. But if you take that leap of faith, and I know it's scary and nervous and all those kind of things, just know that this is not our first rodeo. We've done this for a long time. And you're in a spot that's safe with other people who are like you, who think like you, who dream like you,
Starting point is 00:22:07 even if it's hard because the people in your existing world are like, you're crazy. Hopefully it's comforting to know that all the people in my existing world, when I started, I thought I was crazy. When I wrote Dan Kennedy check for $18,000 to go fly to Baltimore three times a year to not hang out Dan Kennedy, all my friends thought I was insane.
Starting point is 00:22:21 My wife, I didn't actually tell her cause she would have thought I was insane. I didn't want her to leave me. I've had counseling since then to understand how marriage is supposed to work. So now she would have known ahead of time. She didn't. I was too scared to tell her. So I get it.
Starting point is 00:22:31 I understand those fears. But man, that leap of faith, it's like stepping in the darkness, right? And there's fog and darkness. I don't see anything. I think there's something there. But you take that step of faith. As soon as you get there, cool. The way it gets lighted a little further, you're like, oh, there's like it's there.
Starting point is 00:22:46 And you take next step, leap of faith. And like it gets a little further and you don't know where you're going to as you keep going. And eventually you're like, oh my gosh, I made it like, oh, there's the path. Like I hadn't seen the path, but Russell and Allison had been on the path. They told me the path was there. And they're like, sure enough, the path was there. It wasn't that bad.
Starting point is 00:22:59 And so I just recommend you guys like take a leap of faith. You've been here for two days. You obviously are looking for something. You feel called. You feel that, that, that feeling. Um, and maybe you're nervous. I get it. Um, but man, I just want you to know we're here to capture you and to catch you and to take you on this journey. Cause it's, it's a, it's a life changing journey. Life will never be the same. Absolutely. Absolutely. Christopher just joined Christopher. I'm so excited for you. I
Starting point is 00:23:20 wonder if which track he's going on. Oh, Christopher, expert. Come on. He's calm. Okay, Brent, what's up next? Okay. Well, this has been freaking amazing. So we have two questions, a couple things, two questions. But I think, Russell, I just wanted to highlight something you mentioned, the access, right? You talked about stepping up in the mountain and getting greater access. And something that I think I want everybody who's listening to know is you know not only great community not only amazing coaches obviously with you two and
Starting point is 00:23:49 our performance coaches momentum coaches and all the other things but we've got live event access as well like you'll never have an experience where you're snorkeling you look over there's alison russell like snorkeling with you right we've done that we've done the cruises we've done cruises uh this this year we're in like a month a half, six weeks, we're headed to Mexico. And so two CCX members are invited to attend those events. Unlock the Secrets, which is a family event, will be in Phoenix in June, which is amazing. And of course, Fun Hiking Live. You get early access.
Starting point is 00:24:16 You come to Fun Hiking Live, you get in the room for the best seats in the house before everybody else. That's so worth it right there. And on top of that, last year at Orlando, we rented out Harry Potter Land, and all the 2CX members came to that, which was Hogwarts. We rented out Hogwarts, so we had the whole park to ourselves all night long.
Starting point is 00:24:34 We rode on rides, we drank butterbeer. It was insane. And that was just the 2CXers. And you hung out with my wife, my kids, and us. It's a different level of access. You can hang out. It's special. It's really fun. And Hogwarts was so cool. It was unbelievable. i remember coming up to you after and i'm like
Starting point is 00:24:48 russell you know you don't have to do this and he's like but i can and i love how he spoils all the people in his community it's it's really inspirational to see and i actually think like the whole thing do what Russell does. I think it's the ripple effect, right? We want you to spoil your customers. We want you to give them the best of the best out there. And who do we learn it from? We learn it from what Russell does, right? And then like when I was shipping e-commerce, I always wanted to make my packages feel like
Starting point is 00:25:21 they came from a best friend. And so I packaged a little bit differently. And it was just, we just build these relationships because we know about humans and we understand how they work. And we want you guys out there serving the world, making a difference. Thank you for listening to the Marketing Secrets Podcast.
Starting point is 00:25:41 If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free just for saying maybe.
Starting point is 00:26:08 You can get this gift from Dan and from me right now at NoBSLetter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month, one from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.

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