The Russell Brunson Show - Jay Abraham Q&A Interview - Part 1 of 4

Episode Date: May 23, 2022

On today's episode, you get to hear the first part of a recent interview Russell did with Jay Abraham. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details. Conditions apply. AirTransat.

Travel moves us. Hey, what's up everybody? This is Russell and I want to welcome you to some special episodes of the Marketing Secrets Podcast. Some of you guys know that the two, who are the big two marketing legends in our space. If anyone, you know, who knows, you just sit down, like, who would you see if you could see like, um, the ultimate fighting, like, uh, like a SmackDown of the greatest marketers of all time, who would they be? And I think arguably you'd have to say that the two greatest are Dan Kennedy and Jay Brand. Um, I love those guys. I've learned so much from them. I study them. I like, they're amazing. And, um, well, obviously over the last year, I've had a chance to really get to know Dan Kennedy a lot more. Jay, I don't know quite as well.

And recently, Jay actually had me on a coaching call with some of his clients. And it was really cool because, you know, obviously I've learned from Jay a ton, but this time he went and he interviewed me and asked me questions. And the interview was about 90 minutes long. And I asked him afterwards, like, this is really good. I'm like, can we use this? Can I share it with my people? And luckily for me and for you, he said yes.

And so this is going to be broke up into four different episodes. And you're going to have a chance to hear Jay Graham ask me questions. And I get to respond. It was so much fun. It's such a huge honor. And I hope you guys get a lot of value from it. You'll see it's interesting when Jay does the interview. He'll ask me three or four questions and tell me to answer whichever one I want to.

So it was kind of an interesting interview that way. But from that came some really cool things. So anyway, over the next four episodes, we're going to break up this, this interview. And this first one, some of the questions that I have a chance to answer from Jay are things like, where did I get my entrepreneurial drive? And I talked about my very first infomercial I ever saw. I talked about bridging old school marketing into digital marketing. We talked about potato guns and Google slaps and upsells and a whole bunch of other really cool things. We talked about bridging old school marketing into digital marketing. We talked about potato guns and Google slaps and upsells and a whole bunch of other really cool things. We talked about building leadership teams and A players versus B players.

We talked about disc tests and personality profiles, how to hire the right people. And this is just the first 22 minutes. So anyway, it was a really fun interview. I hope you enjoy the first of four episodes here on the Marketing Secrets Podcast with Jay Abraham interviewing me about business and life and a whole bunch of other stuff in between. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet

still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. This is a privilege for me and with your permission, and Hero, I'm going to take it down a number of paths because I think Russell's career and his ability and his knowledge and expertise lends itself to not just sharing expert ideas, but sharing a mindset and showing you how to take your business from wherever it is to a higher level, think bigger, scale, and do things. So you need to know that Russell, I think, and Russell, I'm going to explain this, but everybody, I'm ADD, so I'm going to explain it

and also have a parenthetical comment to Russell, is that I believe entrepreneurship is seen by a lot of people when you're young, when you're 15, 16. I used to buy and sell bicycles. I did all kinds of things. And Russell, you were an entrepreneur from what, 16? Yeah, maybe a little bit before that, actually. Yeah, I started really young.

So what I found interesting about your career was that you applied and studied almost every business opportunity offer out there on TV, in the magazines, direct mail, to see what they were doing and how they did it. You want to explain real quickly, even going back, what the drive on that was? Yeah, it actually started, so I was probably 14 or 15 years old and my dad was watching late night TV one night and usually he made me go to bed, but that night he didn't. And I remember, uh, when the news got over and then some of the TV shows, then, uh, an infomercial came on and I'd never seen that before. And, uh, it was a guy, Don, the priest selling how to make money with little tiny classified ads. And as a 14 yearyear-old, my eyes got this big, and I was like, I can't believe this is possible.

And I remember it was $40 to call on the phone and buy the kit. And so I begged my dad for money, and he told me no. I had to go earn it. So I mowed lawns for the next four weeks, $10 a week, mowing lawns, saving up my $40. I remember I wrote down the phone number. And then after I had my $40, I called number that night and I put it in and I ordered the, the how to make money kit and it came to me. And that was the first thing I'd ever bought in my entire life. It was the first thing I'd ever, you know,

any kind of marketing I'd ever seen. And I remember getting the kit in the mail and reading it and getting so excited. Um, but I was a 14 year old kid. I had no money to actually buy ads or even place classified ads or anything. And so, uh, but I was kind of hooked. And so I started learning and started finding, um, here in the States, there's a magazine called the small business opportunity magazine. And I got that magazine. I called every single one 800 number and order their info kits. And, um, and I started getting direct mail every single day as a 14, 15 year old kid, I was getting stacks of direct mail. I'd read the sales letters. I got obsessed with it. And so that was kind of how I, how I first started learning this. I saw people

doing it to me and it got me so excited. Um, and then fast forward later in my life is when I started thinking, Oh, I can, I can do this with my products and my services and that kind of shift and transition to that. Yeah. And, and to put it in perspective, everybody listening and watching. So Russell was on the very precipice in the beginning of when digital marketing really exploded. He was on the cutting edge. And I'm going to pre-assume that a lot of the direct response methods that he learned in the mail order methods, which are direct response, he was able to adapt and adopt to all the things he started doing online. Is that a reasonable assumption? Yes. In fact, I remember making that, like bridging that connection. I was like, I make email is just like direct mail. And I remember thinking website or back then blogs,

blogs were just like the newspaper and podcasts were like radio. And I was like making these connections and I was like, Oh, I can do the same things here, but I don't have to put a stamp on an email. So this is going to be cheaper. I could actually do it while I was in college, but yeah, completely just kind of modeled what I saw over here and used it over on the online platforms. Now I'm going to ask another, thank you. And I, and I'm ADD. So if I don't acknowledge, I heard it. So bear with me because I've never had the privilege of interviewing you. And I'm doing it as an advocate, but I'm also a fan. that I encountered to get to wherever I was at that period of time. So they would understand the lessons I learned and how they would apply to anyone, either directly or through adaptation.

And if you'll let me, can we go through some of the, like, let's consider you a supersonic jet taking off to 40,000 or 50,000 feet altitude, but you're going through these different phases of progression. You mind going through some of them with us? Yeah, from the very beginning? Whatever you think would help. We have entrepreneurs of all kinds, but many of them use digital marketing, social media marketing. You understand a lot of things.

I'm going to bring you very quickly to sharing some techniques because your knowledge is probably well ahead of theirs and it can be a great gift. But also, I think appreciating what brings somebody to where they are makes people embrace what they share with a lot more, um, a lot more, uh, authenticity and a lot more belief. That's just my belief. Yeah, for sure. So, um, the first time, cause I'd learned all, I'd seen those things when I was a kid. And the first time I ever like decided I'm going to make my own product, I'm going to sell something. Um, it was actually, uh, I don't know if you guys have these where you're from, but I I'm from Boise, Idaho, which is like potato capital of America. And so one thing we do for fun is make potato guns.

And I remember at the time I was in college. I was wrestling my university. In fact, I just got back from wrestling tournament where I was wrestling this weekend. I still wrestle. I got a cut open eye because of it. But I was wrestling for my university and I just married my wife. And so we, you know, I was trying to figure out how to help support her and pay some bills. And that's when I had this idea.

I was like, we're making potato guns. I wonder if anybody else would want to buy information on how to make a potato gun. So that was the big idea I first had. And so I started doing some research, and I found out at the time there were 18,000 people a month searching for information on potato guns. And so that was going to be my first idea. And I found out at the time there were 18,000 people a month searching for information on potato guns. And so that was going to be my first idea. I remember my friend and I went and we got a video camera and recorded ourselves going and buying the PVC sprinkler pipes and cutting them and gluing them together and then making an actual gun. And if you've ever seen them before, they're like seven or eight feet tall.

And you jam a potato in one end of them. And then you spray hairspray in the back. And you kind of put a cap on the end. And you click a button. And a spark which shoots the potato out like 100 yards a lot of fun so we went made one we filmed ourselves making it and then we put that onto a dvd and that became my very first product i ever created and so uh back then 20 years ago when i did this the only really advertising platform that was on the internet was Google. And so I went to Google and I started buying basic Google ads. And I was spending about $5 or $10 a day in Google ads. And from that, I'd sell one or two DVDs. So I'd spend $10 and maybe make $30 or $40.

And so as a college kid, that was great. I'd make $20 a day net profit every single day. And it was really, really cool. And then for those who have been following digital marketing for the last 20 years, the very first, they call it the Google slap. The first Google slap came, and what they did is they changed their algorithm and they increased the pricing. And overnight, I went from spending $10 a day to make $40 a day to I started spending $50 or $60 a day to make $40 a day. And within a week of that, I was like, this is not working. I'm losing money.

I've got to figure something out. And so I turned all the ads off, and I thought, okay, digital marketing doesn't work. It's too expensive. And then I had a friend who had a similar business to mine, and he told me, he said, the problem right now is that you're just selling one product. He said, you've got to think more like McDonald's. McDonald's has upsells. He said, you know, when you go through the drive-thru and you order a

Big Mac, they always say, do you want fries and a Coke? He said, you need to add an upsell and then you can make more revenue from every person who buys your DVD. And I was like, well, I'm selling a potato gun DVD. Like, what kind of, what can my upsell be? And he said, well, what do people need immediately after they buy your DVD, right? You sell them something, you sell them all the problems. So I sold them a kit on how to make a D how to make a potato gun. Next problem they had is they had to go drive them by the pipes and the glue and all the things they would need. So he said, well, they make the kit, like create a kit and sell the kit for an upsell. And so I actually found a partner who was making potato guns and we partnered together. And, um,

for $200, he would ship them out a potato gun kit. And so then we came back and I turned my ads back on and it still cost me $50 to sell a, you know, $30 DVD. So I was losing money, but then like one out of three people would buy that upsell. And all of a sudden I was, I was in profit. And that was the very first, you know, we didn't, we didn't even know what to call it back then. Nowadays we call it a funnel, but it was the very first time I'd ever, I'd ever created something like that. And I remember I was just like, I think we figured something out. This is

a big deal. And obviously the potato gun market is really, really small, but I was like, could we do this in other markets? And so I found people who had like, uh, I had a friend who had a speed reading course and I said, okay, well, you're selling speed reading courses, create an upsell and a downsell. And we did that, his business, and it blew up. And we tried it with a dentist. We got a thing and we created it and made upsells, downsells, and then their business blew up. And we started applying these principles to tons of different businesses. And all of them had little tweaks and changes we needed to make

to make it work in their industries. But that's kind of how this concept, this principle of funnels was born, at least for me. And for the next decade of my life, I was just doing that for my own businesses, for other people's businesses. I was doing some consulting where I would go into a business and I would just go and apply these, these principles, these, these funnels. And we watch these businesses explode. And then, um, about eight or nine years ago is when we had the idea to build software. And I think some of you guys are familiar with our company click funnels,

which is software that makes this funnel process simple. But that's kind of how it happened. It was us trying to figure out how do we solve our own problem. Then we solved it. And then eventually we started creating software to really simplify it for other entrepreneurs as well. You're being very, very humble, but you also are known for your mastery of all kinds of digital marketing and techniques, and you also have been very masterful at growing or scaling. Let's take both of those topics and break them into discussion. I want to ask a simple question that I think will help everybody because very few

people know mentally, they don't have the mental construct. They don't have the strategy. They don't even have the self-belief to go from little to bigger to bigger to expand. Can you talk a little bit about the mindset? Yes. It's funny because I've had friends who told me, oh, I wish that I could just have my own ClickFunnels company. And to put it in perspective, and I don't know the size of them as businesses here,

but we have 400 plus employees, almost $200 million a company. And to put it in perspective, and I don't know the size of them as businesses here, but we have 400 plus employees, almost $200 million a company. And so it's big, it's heavy. And I always laugh, I said, if somebody would have given me this, it would have crushed me initially. And I think that one of the, I mean, I believe business is one of the best

personal development environments in the world because you have to learn so many skillsets. You have to learn how to create a product, how to write copy, which is persuasion, right? You have to learn so many skill sets you have to learn you know how to create a product how to write copy which is persuasion right you have to learn how to manage a team how to how to how to hire a team how to find people how to scale how to like there's so many things you have to learn along the journey and i think that what's interesting though is that luckily we don't just you know someone doesn't have a 200 million dollar business in day one you have this chance where you try you start growing then you know it collapses around you but then you you increase your capacity and you get a little better. And then

you try again and you try again. And actually one interesting thing, I don't know if you ever knew this story. We were, ClickFunnels was about a year old and actually got a text message from you. And you invited me to go speak at an event out in London. Yeah. And so what's crazy is we'd been around, ClickFunnels has been around for about a year. At that time, we had outgrown our infrastructure and the software kept having these glitches and things were happening. And I jumped in a plane with my family and we were disconnected for however long the flight is. And when I landed and I connected my phone back up, there were thousands of text messages from all of our customers and people. And ClickFunnels had been down for four or five hours. And I didn't know what to do. I was so scared. I'm like, what do we do? Like,

you know, I've never, this is my first time being a CEO. I'd never had this kind of opportunity, opportunity, let alone all these other people where their businesses relied on mine. If my business was down, their businesses were down. And it was interesting because people in that situation aren't very nice and they were angry at me and they they were angry at me. And it was hard. And I think by default what I wanted to do is I wanted to just ignore it or blame somebody else or do something. And I sat in my hotel room with my family. I was like, hey, kids, you've got to sit over here for a few minutes. I've got to figure this out.

And I remember sitting there. I was like, I have to – I can't hide this. I need to come out. And it's not okay that we're down. Like I'm upset there. They're upset rightfully so. And so I remember I did a Facebook live, um, from the hotel room in London, going to our entire audience, all of our customers, all of our everybody. And I said, this is what happened. And it's not okay. It's not acceptable. Like my business is down, your business is down when you trusted us. And like,

I took ownership, even though I was so scared to do that. I took ownership of it. I told what was happening. I kept updating them. And over the next couple of hours, we finally got the platform back live. And from there, we're able to transition and get things stable. And, you know, it's been great since then, but it was, it was a scary moment. It was my first time ever, like having this pressure of everything. And it's like, how do I, how do I do this? And I want to run and hide. It was like, no, I have no, I have to step into it. I have to be vulnerable. I have to share what's actually happening. And what's crazy to me still to this day, I was expecting that we'd have thousands of customers cancel or leave during this window.

And we didn't see any decrease in cancellations. In fact, after I came forward and I was vulnerable, I told people what was wrong, and I apologized. People rallied behind us. They were, like, part of our team and it just transitioned to everything. And so that was like the first time as a leader, I had a chance to like to feel that. It was like, okay, this is the, this is moving forward. This is what, you know, what we need to be. We need to be vulnerable as a company. We need to show we have problems. We don't hide them. We talk about them. We put them out there and it transformed the entire culture

of our, of our customers our company and and everything and so those things happen all the time as you know as you're as you're but it's great it's a great story i didn't know it did you end up at least having a good experience after that yes my kids loved london thank you for setting that up with a great time and i told you it was it was it was it holiday time i thought it would be really beautiful there it It was, yeah, it was Christmas time. It was like right for Christmas. Yeah, that's fun. So, all right, funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people, but here's the game changer. LinkedIn ads. LinkedIn isn't just

another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VPs, C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now, here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms.

Yeah, you heard me right. Five times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today.

And to get started, LinkedIn is offering you $100 credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along.

Literally a couple months ago, we downloaded this app and within minutes we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills. You can grow your savings. Rocket money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about with just a couple of clicks. Rocket money canceled the ones we didn't need. And the best

part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over a thousand dollars a month when we started using Rocket App. Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you, so you don't even have to think about it.

So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Let me ask you this, and I'm going to get to your specific business acumen, but you introduced something that, I mean, my observation, because I've been involved in the Japanese entrepreneurial market for 20 years. And I believe that the idea of leadership is something that could be really profound if you'd share whatever you've learned about leading as you scale and about hiring great people and about enabling them to be great colleagues, collaborators, maybe non-equity or equity partners, but just some random thoughts that you think have had a profound difference and an impact on your success and will continue to have that impact. Just to share, not just

management, but again, leadership, cultural beliefs, things like that, that I think would really be a godsend and be very helpful for a lot of these people. Yeah, I can think of two or three that might be helpful. One of them that when we first started hiring people, you know, and that's not something that's natural to me, I was very, very scared. And so I think by default, at least for me, I think a lot of people, you know, and that's not something that's natural to me. And I was very, very scared. And so I think by default, what, well, at least for me, I think a lot of people, a lot of entrepreneurs, I know the first thing is like, they're trying to get a deal on people like, well, how can I lower my labor costs? And, and we started that way for the first probably week or two. And it was just, it got really, really hard. Like we couldn't get the right people. They

couldn't stick. They couldn't figure things out. And then we had this thought, like, what if instead of hiring people that we can afford, what if we hired the best people in the world at as many positions as possible? And I remember my business partner, who's the developer who built ClickFunnels, he found an article that said something like an A player's worth, I think it was like 2,000 times more than a B player. And I was like, that's true. And I don't know if it is or not, but if that's true, it means one A player's worth 2,000 B players. So I was like, how about this? What if we find four or five really good A players who are just top-notch, the best in their industry and bring them in and then have them kind of manage each of their own divisions. What would that look like? And so it

was scary at first because to do that, you mentioned equity, like a lot of times we couldn't get an A player to come in for just like a salary and we couldn't afford their salaries anyway. So we said, okay, well I don't have the best in the world and we're going to give them a little equity or give them a profit share, something in there. But by doing that, we were able to recruit our first, our first handful, my first man, seven or eight, nine people that we brought in. We're all rock stars. And each of them, there were people that I didn't have to micromanage. I didn't have to, they all had a vision of what they want to do individually in each of their departments. And so they were then able to go and create and do their things while

I was able to do my thing, which was so good because I'm not someone who's great at management. And if I would have had to like shift and learn and become master managing people, I don't think I would have had nearly as much success as we have, but because we brought the right people initially, it was, it changed everything. And so that's one that was big. Um, the second one that I learned probably probably four or five years into our ClickFunnels journey was, um, when we used to hire people, I would get a resume from somebody and I like to get video resumes. So I make a video, send it to me and I can see if I like your energy and if you're, if

you're a good fit. And so I would get these, these, these, you know, I get a hundred applications. I'd watch all the videos. I'm like, Hey, these are the five or six people I think I'd really like to work with. And I had a coach that I worked with and and I sent her a bunch of these videos. I said, these people want to hire. What do you think? And she looked at them all, and she said, these people are all just like you.

These are not the right people for the roles. And she said, what I would recommend doing is step back, and instead of hiring based on how well you get along with somebody, you should hire off of personality and which i never understood that at all and she said i wanted to do a test i want you to go back to all these hundred applications we got and make them all take a personality profile so either disc or myers-briggs or whatever you know there's different different personality profiling i did the disc test which is one that we hire off of nowadays have them take the disc test i actually learned from tony originally tony um was the one that got me into DISC. So we gave him the DISC profile, took it all,

and then we said, okay, for this specific role, what is the personality profile that we need for this person to be successful? And so we figured out exactly what that personality looked like, and then we went back through all the resumes, and we only pulled out the people whose personality matched what we needed for the role. What was interesting is that none of the people that I had selected earlier made the fit. And my coach told me, she said, of course they did. She's like, you pick people who are just like you. She's like, you don't want somebody just like you in your company. Like they're good at sales. They're charismatic. Like those people sold you on a video, but they're going to be horrible at the job. And she's like, the person that's going to

be ideal is going to be, you know, from a disc, if he has no disc, you understand like for the role, I need an SC, not a DI. And so, uh, anyway, we ended up doing that. We've got the, the SCs in there and none of them want to do a video interview. They were all awkward and they've all been rock stars who've been with us now for four or five years and changed everything. And so we started coming back and instead of just hiring based on resumes or personnel or, you know, who we like the most, we figured out for each role, like what is the perfect personality profile of this person? And then we apply. The first thing we get is the personality profiles.

If they match, then we go to resumes and interviews and things like that. That's great. And tell everybody, because they're not familiar at all with the disc and what an SC is, just tell them. But before you do that, also, just for your information, I'll give you a little minutia, little factoids.

Tom Phillips and Bob King, who were the collaborators in Phillips Publishing back before Agora was big, they had a philosophy, hire the best and cry only once. I love that. That's so good. It's true. And also, you get you right. Whether the multiple is 2,000 times better, 220, you get so much. Most people don't realize, Russell, that the biggest underperformance we get in business is not really just our marketing. It's not our advertising. It's not our lead conversion. It's not our failure to get greater lifetime value. It's we don't get optimal performance

out of our team. Part of it is we don't hire correctly. And the other part is we don't train and develop correctly. You can talk towards any of those or none of those. Yeah, no, I 100% agree. And I remember when we did that, I said my goal is I wanted, you know, before I was trying, how do we pay less? How do we pay less taxes?

I was like, instead, I'm going to change my mindset. It's like I want to have 10 people on my team who max out the tax bracket. And that now becomes a goal and a vision. And also it's like, how do I pay people more? And then they start working harder. And then, like, it changed everything as opposed to, like, how do I pay less? How do I not pay? You know, it was like, no, I'm going to get 10 people they start working harder. And then it changed everything as opposed to like, how do I pay less? How do I not pay? It was like, no, I'm going to get 10 people.

We're going to max out the tax bracket on all 10 of them, meaning that they're all going to be paid a million bucks a year more. And then you get a handful of people making that much. They have ownership. They're more likely to show up. They're going to do more and take so much pressure off of you having to be the visionary of every single thing. And for me, that changed everything. But I love the cry once instead of crying a lot. But they're motivated.

They're more motivated to see you grow and prosper than even you are. Oh, for sure. And it's nice because, like, again, when I was in London, everything went down. Like, I'm in the airplane, and they're up there pulling, you know, all my hiders, working, getting everything up because they're invested in it as well. It wasn't just like, well, this is Russell's company. Like, when he lands, we, everything went down. Like I'm in the airplane and they're up there pulling, you know, all my hiders working, getting everything up because they're invested in as well. It wasn't just like, well, this is Russell's company.

Like when he lands, we'll figure it out. They're like, no, we have to make this, we had to figure this out. And they're just as invested as I was. And man,

it's so nice to have, you know, if I'm going to go to war, I want to see people who are invested with me, not just me being out there. And hopefully the people are, you know, going to,

going to back me up. Love it. It's great. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff.

And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free, just for saying maybe. You can get this gift from Dan and from me right now at NoBSLetter.com. Not only

are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month, one from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.