The Russell Brunson Show - Live Q&A With Russell Brunson

Episode Date: June 20, 2017

Segment recorded from the "Drop The Mic Show" where Russell takes 10 questions from funnel hackers and answers them live. On this bonus episode of Marketing Secrets Russell answers questions about marketing from other funnel hackers, including: How teenagers can use Clickfunnels to become more financially independent. How to find out if there is a market for your product. How Russell keeps his sanity and keeps his family happy while being a busy entrepreneur. How to move your business into higher ticket sales. How and where to put in an upsell in a supplement funnel. Whether or not you should be running multiple businesses or focusing on one core business. What one thing made Russell's business explode. What to do when you launch a funnel that doesn't work out. How to go about raising money for a non-profit organization. How to go from marketing just a product to marketing an awesome experience to be able to charge more. So listen in to hear Russell drop the mic as he answers these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Hey, everyone. This is Russell Brunson, and I got a kind of special episode of the Marketing Secrets podcast today. It'll be a little different than normal, but I think you guys are really going to enjoy it. We recently wanted to start kind a our play to kind of build up our instagram following and have unique content there that's not offered anywhere else so we can

get more people onto that platform and so we we launched a new um show called the uh drop the mic show and basically what happens is that people go to instagram they submit uh videos asking questions we pick the top 10 videos and then I respond to those on Instagram live. And then, um, each time we answer a question, I drop a mic. It's kind of a fun little thing. And then, uh, and then whoever, um, whoever asked the best question, uh, each week, then we actually ship them out a drop mic. So yesterday was the first show I thought was gonna be 15, 20 minutes long and it'd be, um, almost an hour, like 55 minutes or so. And, um, there's some really, really, really cool stuff

came out of it. And there were a lot of people asking how in the world they could listen to this again. So I decided I'm just going to put the, um, the recordings of that, um, drop the mic show here. And, uh, there's 10 questions. Um, we go into everything from, you know, non nonprofits, how to, how to scale nonprofits to scale nonprofits to what are you doing? One of your final flops to a whole bunch of stuff in between. And so I think you guys are going to like it. So that's the game plan. You will hear the,

instead of hearing the normal marketing secrets intro here in a second, you are going to hear the intro from a new drop the mic show. And so with that said, please come over to Instagram. Come follow me. Just go to Instagram and look up Russell Brunson. Follow me there. And there's info and stuff on how to submit your questions for the show in my bio.

And so that's kind of the game plan. So with that said, I'm going to cut over to the show. You'll hear me kind of do my little intro, and then we'll go right into the Drop the Mic show intro, and then you get the 10 questions. Hope you enjoy this. And if you like these, let us know, and we can keep adding these in each week as we do the Drop the Mic Show. Thanks, everybody, and I'll talk soon.

My name is Russell Brunson, and I'm on a journey to help entrepreneurs get unstuck so that they can get back to changing the world. In the past 10 years, I've built a following of over a million entrepreneurs like you, sold hundreds of thousands of copies of my books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs to quickly get their message out to the marketplace.

If you've got questions, I've got answers. Here's how it works. Step number one, go to Instagram and create a video asking me your number one question. Step number tag me at at russell brunson so that i can see your question step number three use hashtag ask russell anything so my team is notified and then each week i'll pick the top 10 questions and answer them on instagram live after each question i'll drop the mic but for the best question each week we'll ship you

out your own drop mic now make sure you follow me on Instagram to see if I answer your questions live ask me your questions so that you can get unstuck and get back to changing the world what's up everybody I'm officially live right now and check this out I'm gonna try to make the same face as I am in this picture. I look good. Okay. Hey, welcome everybody. We're hanging out for a few minutes while everybody is jumping on here on Instagram live. I'm really excited because today is the first ever inaugural episode. I would say issue, but it's not an issue. It's an episode of the Drop the Mic Show. And we've got a lot of fun about to happen to you guys

and this is the check out the graphic that Jake did behind me that was him right here and this is a pop quiz for everybody who's paying attention and watching right now because that's obviously my blue face but can you tell whose hand that is? this is

in fact anyone who gets this wins a free one day consult with me if you can guess in the next like 10 seconds that's like that's like that's yeah we actually um we just sold some hundred thousand dollars for that and they're saying they said yes so it's a hundred thousand dollar bonus if anyone gets the next 10 seconds whose hand is this in the image nine eight so it's a blue man group nope five four three no not tony two one okay that's close that is actually uh walter white's hand uh brian cranston so there you go uh we had to morph it in there to make it happen so this is the drop the mic show we got a bunch of guys here so just really quick background um earlier this week we had an idea like how fun would it be to use it

like right now we haven't been doing a lot of cool stuff on instagram we thought we should so we're doing instagram live now once a week. We're going to ask any question you have. We call it the drop the mic show. The way this game is played is you ask me a question on video. In fact, over the last three days, we've had 22 questions come in. This is my panel of marketing geniuses here who've been going through and pulling these questions out. So they pick the top 10 favorite questions. I'm going to answer all those questions and when it's over, each question I will will answer then we will drop the mic that officially means your question has been answered and then uh at the end of it these four this is the panel of

judges right now first you were experts now you're judges sorry well they're geniuses so they're gonna vote on who's got the best question the best question we are going to ship you out your very own drop mic yes i bought everyone in stores. Now we have them all. So if you want to drop mic, the only way to get is on the drop the mic show which is happening right now.

So that's how it plays. So if you guys want me to answer your question next week, this is how it works. Follow the instructions on the video. Go submit the thing and then next week when we do this, we'll pull the questions

and we'll answer them the same way. But biggest suggestion from the questions we got in here, if you do like a, I guess, even with a minute limit, Instagram's got a minute limit. Some of you guys still just like talk forever in the very right. What is my question? Like, just say your name, ask the question, and we can get to business.

All right, okay. So with that said, where did that come from? I have a T-shirt right there. All these people came out of right there. I know. This has been YouTube. We've had YouTube guys in town always. I'm speaking. Anyway.

Okay. So first question. All right. Here's our first guest. Here we go. What's the name we've got here? Jill. So this is Jill.

Sorry, Leslie. This is Leslie. Okay. Leslie's got question number one. First off, Leslie, congratulations. You got question number one. And we're going to play this here so you can kind of see it and see what the question is. Hi, Russell. Here's my question for you. How can my teenager become financially independent this summer using ClickFunnels

even if he doesn't have a product of his own? He says he's ready to start this week by selling Reflex Racing handguards invented by a stepdad. We're looking forward to you answering this question so we can drop the mic. Oh, she wants to drop the mic. All right, it's a good question. So I'll recap the questions. The question was, how can my kids, right,

who are 15 years old, what can they do to make money in ClickFunnels this summer so that they can have some money and they can drop the mic? Did I get that right? So how can a teenager basically make money with ClickFunnels? So great question. Now, I have not pre-read these questions either because I wanted to be able to do this on the fly

because it's more fun that way. So a couple of things. What did she say they had? They had something, some products. Handle, bar, reflector. Handle, reflector. So there's two kind of ways to do it. Number one, if that's what you want to sell, then you can go and create a funnel.

But number two, especially for a teenager, something that might be a lot faster to do that one if that's what you want to sell then you can go and create a funnel but number two like especially for a teenager something that might be a lot faster to do um that i would do is uh first off is i get them to go inside click funnels and learn it become good at the editor and actually making pages and understanding funnel hacking and just geeking out on that okay i've got i've got five kids as many of you guys know my oldest twins are 11 almost 12 and both of them know how to play in click funnels how to move things around how to add images and things like that and so what i would do is i would have them build a little tiny funnel for themselves, their own little business that teaches that it basically talks about how they built this funnel and their skills and what they're learning and stuff like that. And then what I would do is I would go around to like my

local area, try to find like a strip mall or try to find something where there's a couple little businesses, something fun like that. And have them go in and say, and basically knock on the door. Cause I don't know about you, but if there's a kid that comes to my door, cold calling, and he's like, hey, I'm 12, I'm 15 years old, and I want to talk to the owner, most entrepreneurs are going to be fired up by that, and I would let him come in.

And if he came to me and said, look, I built my very first funnel, this is what it is, and it would be something simple. You could even make it, actually, we're calling these inside the office, we call them hero funnels, where hero funnels, basically,

it's like you, your picture, your social media, your links to all your stuff, right? And so have them make their own hero funnels, and then go to these, your picture, your social media, your like, like links to all your stuff. Right. And so make, have them make their own hero funnels and then go to these business owners and say, you need a hero funnel. Right now you've got this website, but it doesn't do much. You need a hero funnel. And, um, you know, I can build the hero funnel for you for free. And if you like at the end, then I only charge $500, but let me build it first and see if

you even like it. And then I would go and I'd build a hero funnel. I walk around their office, I get my camera out, take pictures of their staff and their people and like, um, little things like that. So set them up on Twitter, on out, take pictures of their staff and their people and little things like that. Set them up on Twitter, on Instagram, a couple of places, link to those things, and then create that hero funnel with them and experience the whole thing in the office. And I promise you, as a young entrepreneur, if you're in an office of business owners and people, and you go through that work and you do the thing, you put it afterwards,

most people will give you at least the $500 you ask, and a lot of people will give a lot more just because they think you're awesome. And that is a true thing. So that would be what I would do really quickly if I was a 15-year-old and wanted to make some money this summer. And there you go. That's question number one. Is that good, you guys? Awesome. Can I drop the mic?

Yeah. Drop the mic. All right. We're going to drop it. Oh! Boom! It has been dropped. First mic has been dropped.

All right. You guys missed the flip. Oh, I flipped it better when I wasn't looking. Okay. Number two. All right. What do we got? Number two. All right. has been dropped all right he's missed the flip oh i flipped a better one okay number two all right we've got number two all right this is from social uh social smart penguin and he's asking how do i know if there's a market for my course idea i want to teach fundraising for missionaries and small non-profits how do i know if there's a market for my course idea okay what's what's his name again

um social smart penguin all right so social smart penguin. All right. So social smart penguin asked, how does he, he wants to create a course and he wants to know ahead of time, like, how do I know if this course is actually gonna make money? Right. And so that's one question. Then the second question was his course was actually, what was it actually for? Uh, fundraising for missionaries, fundraising for missionaries and small nonprofits. Okay. So a couple of things. Number one, the best way to find out if your idea is going to work is go into a market and make sure somebody is selling something similar already. Okay. We are in a marketplace that is not brand new. It's mature. There are few markets

that are untapped and usually untapped ones because there's no money. And so people stop trying to tap into them. So for you, you got to understand that is if I can find somebody selling something similar, not the same product. If you've read the expert seekers book, you know, the difference between red ocean and blue ocean, like you still need to create your own blue ocean, but are there red oceans right now selling something similar? Like if there's not a red ocean anywhere, it means the fish and the shark have disappeared, right? So I need to make sure I've confined a red ocean and I try to create my own blue ocean inside of this. Number one, number two, um, I always tell people like you need to make sure you hit a market that has two things. Number one, they have to be willing

to give money. Okay. So they're willing to do it. Number one, they have to be willing to give money. So they're willing to do it. Number two, they have to be able. So willing and able. Two things. So willing means, I would love to give you money. Does that market like to give people money? Do nonprofits like to give people money for education?

No. Do they? I don't know. I don't know either. I'm not sure. My guess is the most nonprofits keep their profits. Is that right? So I don't think that they're willing.

They're not too willing to spend money, especially in for profits. That'd be my one concern. Number two is, are they able? If they're a broke nonprofit and you're trying to help them raise money, they're probably not able either. So I would be concerned about that. But you could take those same skills and you could go and you could create something for a business that is in profit, make some money and then give money to that nonprofit. I know we had a couple of questions about VC,

or not VC, but about nonprofits. Anyway, maybe we'll answer those when we get there. But the biggest thing is just like, a lot of times I do charity work and I give money to different organizations and things like that because I love them, I care about them, I serve people for free. I do a lot of stuff like that because I love it and I care about the market, not people for free. I do a lot of stuff like that because I love it

and I care about the market, not so much because I want to make it in business. I want to make it business. I want to find a hot market. What's the three-step form if you've read Expert Secrets? Find a hot market, ask them what they want, and give it to them. So that's what I'm looking for,

and then I can donate the money I make, parts of it, or I can give time, things like that, to charities. And also, I'm not sure if this is true or not, but I think it is. If you do charity work for people, a lot of times that can be a tax write-off. Let's say you normally charge $10,000 an hour for consulting. You can go and do charity work for people, a lot of times that can be a tax write off. Like let's say you normally charge $10,000 an hour for consulting. You can go and you can work for free for a charity and then they can actually write it off.

And, uh, and you get that as a thing. I believe that true. I'm not counting the maturity. Don't trust me. This is not legal nor financial advice. Uh, but if you're wondering, that's kind of it, right? So that works. Is that good guys? Can I drop the mic? All right. So we actually had a drop mic. Oh, this is my, anyway, I broke my first drop mic when we were filming the intro video. I think this one I just broke too. Um, someone want to fix the drop mic while I'm, uh, I'll make it one hand on the camera. All right. So there's question number two. All right. These are good questions. You guys. Okay. Um don't forget, if you want your question answered, make a video on Instagram and tag us,

at Russell Brunson, and then hashtag AskRussellAnything, and then we will see it and get the top 10 questions. We're gonna come back and answer next week. All right, question number three. Yep, so Heather asks, how did you stay sane throughout your entrepreneurial journey, and how did you fight burnout and keep your wife happy? All right, what's your definition of sanity? And, uh, all right. So Heather asked,

and this is a great question. So Heather asked, how did you, or again, how did you stay sane during your entrepreneurial journey? How did you stay sane during your entrepreneurial journey? And, and how did you fight burnout and fight burnout? Okay. First off, if you're an entrepreneur, by definition of the term, you are not going to be completely sane. Because like, it's one of those things like if you, especially after you've gone through it, like if you would have known what you had to go through to be successful and entrepreneur before, you probably wouldn't have done it. Like to be completely honest, like it's not like all sunshines and roses.

It's more like walking into a boxing match and getting the face, your face pounded in for a long time. So if you're in it and I did a whole podcast on, uh, yesterday, actually, if you listen to marketing secrets podcast, I did an episode that said the number one way I'll know that I know if you're going to be successful or not. Uh, it has to do with what your motivation is a hundred percent. So if your goal becoming entrepreneurs, I want to make money almost a hundred percent of time, you will fail this game. Actually, game actually probably 100% if you come in and your goal is like i want to like i want to help something or serve something or whatever it is

right like if you're fired about something that gives you the motivation to actually stick through the pain because you get beat up every single day i saw caleb maddox just jumped on here caleb knows like caleb gets beat up on facebook on comments like i get beat up like it's a brutal thing so you have to be so obsessed and passionate about the person you are serving that all that stuff just goes away. That's number one. Number two, burnout. Burnout is a huge thing, especially when you are, especially when you're first trying to

build something. Cause it's not like, um, people always ask me, Russell, how do you keep your, your life so balanced? Like, are you kidding me? Okay. Nothing good in life happens because you're balanced. I want you guys to understand this. Okay.

Like if you, when you met your spouse or potential spouse or someday you will, like when I met my wife, my life was not balanced. Like a hundred percent of my attention with my wife and everything else struggled. I kept doing wrestling, but school completely just dropped off. Like anything you have to learn how to unbalance your life for a period of time to get greatness in anything. Right. When I was wrestling, my life came completely unbalanced towards wrestling so I could focus on it, so I could master it, so I could become that person.

And everything else had to suffer and then it came back. Happened in my relationships, everything. Same thing happened in business. Like there was a time where your life comes extremely unbalanced and you got to be okay with that and then it's going to snap back. If you're trying to keep a balanced life, it's not going to be okay. So there's going to be burnout. But just understand that burnout is happening like when it starts burning out, that's when you need to snap back and come back into these other things as well. Because it's – I had a – somebody I look up to, I remember he was doing a presentation one time and he held a rubber band.

Do we have a rubber band? And it doesn't matter if you don't have one. It's fine. Everyone is like running around with a rubber band. And he's like, look at a rubber band. He's like, it's really interesting. If you just hold it like a floppy like this, it doesn't do anything. It's just useless, right?

Some people, honestly, that's their life. They're just there and it's kind of like they're useless. Rubber bands are meant to be stretched. If you stretch them, they can hold things together like they're useful when they're stretched, right? But if you stretch it too far, what happens? Boom, snaps. So you have to understand and start learning yourself. You have to understand, if I don't do anything, I'm useless.

But I need to be stretched to be useful. But if I stretch too far, I'm going to break. So for me, it's like I get unbalanced to be able to accomplish something great. But then before I snap, I have to come back and like get back into normalcy. That's a big thing. And then the third part of this question was about the spouse. Um, number one is I'm a huge believer in, you can only be as successful as your spouse will allow you to be. Um, so if you haven't picked a spouse yet, pick the right spouse. That's number one. Number two, if your spouse is not into this whole thing,

then I would recommend sticking with your spouse, not this thing. That's probably counter to what a lot of people say, but there's a quote from David O. McKay. He said that no success can compensate for failure in the home, and that's true. So if your spouse isn't on board, it's going to be hard for you to really succeed in this business. So a lot of times it's better to not. And just get back to like what's going to make you guys both happy because that's much more important than all this crazy stuff we're doing.

Number three, if your spouse is on board, it's still going to be hard. So what I found, this is my personal thing. If I tell my wife in like 15 minutes, like, hey, hon, in 15 minutes or not, or like if I call her, I get 5 o'clock. I'm like, hey, I'm going to be pulling on a all nighter tonight guess what happens she is pissed for a long time but if i tell her three days earlier like hey on thursday night we gotta stay late is it cool if we if i if i pull an all-nighter she's like oh sure so for me it's like all about uh setting expectations way ahead of time and so like if i'm like hey tomorrow night i'm gonna fly out to whatever and like i just want to take off and do something super bad horrible idea if i just like if i'm if i'm like, hey, tomorrow night I'm going to fly out to whatever and I just want to take off and do something, super bad, horrible idea.

If I just like – if I'm – if I tell her like in advance like, hey, two weeks from now I got this thing, then she's okay with it. She can prepare herself for it. That's been big for me. The other secret – I probably shouldn't share this on camera in case my wife hears. You guys want it? Yeah. This will let me spike the mic if I give this one. For any of you guys who travel as entrepreneurs, you will find this.

This is like the good stuff, okay? If you guys like this one, you have to share this show when it's live because it's important. All right. So as an entrepreneur, when you travel, this is what you do. You'll be traveling and it'll be so much fun. You'll be hanging out with people. You'll be in seminars, events, and you'll be taking pictures of yourself smiling and eating good food and hanging out with people. And you'll send it back to your spouse who's home with your kids, stressed out.

They're drooling on and puking all night. Like stuff that happens as a parent, right? And they're seeing you having fun. And guess what? They will resent you. It happens. I've seen, it's not just to me. I've seen it happen with most of the people I travel with in this business. Um, the secret I found is one time I was on a trip and I was miserable. And when I messaged my wife, I talked about miserable I was. And then she was so sympathetic when I came home, it was way better. So when I travel, guess what? I don't send pictures back of the fun guess what i

do the stuff that's hard and that way it anyway it's a secret don't tell my wife that but i promise you this it works all right you guys do with that then answer the question all of them all right i don't want to spike about these things anyway i'm gonna drop it though all right there's number that was three rightnel Hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app

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we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. RocketMoney has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app. Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt. Their new goals feature automatically saves money

for you. So you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. All right, funnel hackers, listen up. It's 2025 and let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer, LinkedIn ads. LinkedIn isn't just another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VPs, C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you

the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms. Yeah, you heard me right. Five times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So stop playing small because it's time to level up.

Start converting your B2B audience into high quality leads today. And to get started, LinkedIn is offering you a hundred dollar credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Number three. Okay. Melanie's up. Has anyone picked Dave asks? Okay. So Dave asks, how do I build a funnel for a cabinet hardware company where people tend to buy once and be done? Do I need to change my product or customer base? All right. This is

gonna be fun. Okay. Dave is asking. I'm going to grab the mic. Dave is asking. This is so fun. It doesn't really work, but it's like I feel like legit. All right. So Dave's asking, how do you build a funnel for a company like a cabinet making country where like customers buy cabinets once, not like a billion times?

How do you do that? All right. So a couple things I would do. Number one, and I know this because right now my house is being demolished. We're putting a hole in the kitchen. So prior to somebody wanting to demolish and get kitchen, what do they start thinking about? What are any cabinets, any countertops?

They start looking for things. So first thing I do is I would make some kind of landing page that was like the top 100 coolest looking cabinets that I was able to find online. And I'd go to Pinterest and search a bunch of cabinets and make a page and have all these things in here. And just make a simple opt-in box. It was like, opt in here to see the 100 coolest cabinets.

Okay, I saw this work really successfully in the real estate market. There's a guy locally here who didn't want to sell like $100,000 homes. So he thought, I'm going to make a web page or a funnel. And basically, I'll have someone opt in to be able to get emailed every week the most expensive houses for sale in Boise. Right? Smart. Because who are the people that opt in to see the most expensive houses in Boise? Probably the people that got money. So I opted in and I was like, Oh, and every

week you get like, here's the eight houses that are on sale for over a million dollars. And I see him. I'm like, Oh, this is cool. And that dude, I met him. He actually interviewed me on a radio show and I asked him how the whole thing works. He's like, yeah, it's cool because I don't have to go out and show houses, a hundred thousand dollar houses. Only people call me or people that want million, 2 million, $3 million houses. I'm just emailing them. He's like, I built a list of over 5,000 people here locally in Boise. And every week I email them out the most expensive houses. I make deals all day long. So I do the same thing with cabinetry, show them all a bunch of cool stuff. If you're the guy sending those things, um, then they're going to be the ones that reach

out to you. That's number one. Number two funnel I would do is I would do a funnel. That's like a high ticket funnel. I'd find somebody who I did the most amazing job. I would go to their home. I would film like the cabinets and like before and after and just get a really cool like video. And I would show that. So someone can have something like custom cabinets, click here to see our most recent work. And they come to the page and there's a video that shows this transformation of a home, like before and the after and all that kind of stuff. And then they blow back. If you'd like me to come to your house, you know, unfortunately we can't do everybody's because we're really busy, you know, or one man, two men shop, which is why this looks so good. And we only do, you know, one a month,

but if you're seeing one of our 12 people this year, one of our one month, put your name, email address down below, uh, uh, and let me know. And, uh, actually I wouldn't do just email. I haven't actually applied. I could apply why you think that, um, the years would be the best. Cause I, you know, I want ones that we can do dramatic changes. Um, you know, however you want to pitch it to position to get the right client customer you want you know we're looking for higher end homes we're looking for rehab whatever it is the kind of customer you want i'd position that way have them apply and you get applications then you're calling them and say you're trying to pitch them on like why they need expensive cabinets right hey how's it going so uh we do

one person a month as you probably saw from the video um we have an opening in june and one in december and i'm curious like why you think you'd be the right person for us to do this for? Um, because what we do is artists. I mean, you can go find someone for 50, 50 bucks to put in cabinets, but if you want like something amazing, um, this is, you know, I need to know why you're the right person. Cause we want to, we want to case study this. We want to show it, um, because we're artists and that's how it works. And guess what? You can pay a lot more. People pay a lot more for art than they will for anyone else. And then it's a takeaway sale. Now they're pitching you on why you should do cabinets for them, which means they'll spend more, which means everything else gets good.

Is that good? Yeah. Yeah. Am I allowed to drop it? Did I earn it? We're dropping the mic. Oh, man. All right.

This thing is taking a beating today. How many drops per mic are you supposed to actually have? I got literally just broken again. All right. Maybe we should get down to it. We have the purple. Okay. We funnel hacked Funnel University.

If you guys are members of Funnel University, by the way, go to funnelu.com and you can get all of our news there. Every month we funnel hacked two people. But we funnel hacked Purple and Mattress Company last month. So I ordered a mini version of the mattress and so i'll drop it on this because it's really really soft in fact dave yesterday uh if you watch if you've been watching my instagram stories uh he sat on this with an egg and it didn't crack and they stepped on it and it completely cracked so we're gonna drop the mic on purple let's see let's just try it real quick oh much better much better okay

much better all right Where are we at? All right. So we have Guy H. Lawrence, and it says, we sell protein blend and have been acquiring customers with the free plus shipping offer. So he knows this stuff a little bit about ClickFunnels. We would like to get our customers onto an auto ship program. At what point should we sell auto ship? Immediately or later? Cool cool what was his name again uh guy guy what's up guy all right guys your question is right now we're selling protein

free plus shipping my question is when should we introduce continuity great question so um two things i would say um number one if you watch um if you saw drew cannoli if you've seen the organifi funnel we helped him design, on the first design initially we just had one, three, and four bottles. And guess what? Nobody signed up for continuity because it wasn't there. So if you look at their thing, it's interesting. The way they priced it, the one, three, and four, but then they also have in – they have basically two buttons.

Like this one is, let's say, $79 a bottle. Or if you get it on auto ship, it's $59.99 a bottle whatever it is so you're making the pricing so that they'd be more on to not do auto ship and just have it there um sending um dave asprey with bolt proof when you buy bolt proof stuff same thing it's like say 15 if you want subscription amazon doesn't now so i would just on the actual page have that as an option now people are used to it's happening more and more even in like the mainstream like in amazons and things like that so i would have it there the thing though, is for those who didn't get on continuity, then the next, um, you know, somewhere else in the funnel and I wouldn't wait too long. I'd probably wait long enough for them

to get it and be consuming it. So maybe 30, 30 days, 45 days later, uh, for those who didn't get on continuity, then I would have a huge, really cool campaign that was basically a video of, um, I don't even know. I do. I just still got a funny video that like explain the situation they're in, right? It's like get a video of you in your house know, I just got a funny video that like explains the situation they're in, right? It's like, get a video of you in your house with an empty tub of protein. You're like, oh crap, it's done. And then you're like, how else am I going to get protein? They'd be like, eggs, like they're like cracking eggs, trying to drink those, playing like puking and then trying to do, and like finally five or six funny situations where like they're probably in, right? I'm a big supplement guy. I take like 800 a day, right? So I know that feeling when you're

in the supplement cabinet, you open the bottle and it's empty and you're like dang it how am i gonna get this you know vitamin d i guess i have to go sun tanning or whatever right but make a funny thing on it and then uh and then send that video out for 30 days back hey is this you yet if not you know go watch this video this is what happens when when your first thing runs out like warning this is what happens when your first bottle runs out and show that so four or five funny little things about what else they they'd have to do to get that same thing that they would have gotten if they had your product. And then they'll be like, ha, ha, ha.

And then people will laugh. It connects them with you. And then they're more likely. And then offer continuity right then at that point. That'd be how I would kind of do it. So, is that fun? Yeah. All right.

Am I loud? It's mic cushion. We're dropping the mic, but we got the purple cushion now below. Okay, here we go, guys. And. Much less damage to the mic. It didn't make the ding now.

We need like a sound effect that's like ding. So you guys think I really dropped it. All right. What question? Are we number? Have we done three, four, five? Four, so this is number five. All right, we're on question number five.

Is Miles queuing it up? Yep. Are we watching this one? Or no? Okay, this is who it is. Yeah, nice shirt by the way. Johnny, what? He's got the same shirt we all have on.

We're not Confusionsoft. We've got Confusionsoft and Confusionsoft. It's usually Confusionsoft Fridays. Yeah. It's Thursday today. So everyone you see, all of our funnel hackers out there, Friday is our Confusionsoft Friday

where everyone in the office wears Confusionsoft shirts. So if you have them, wear them on Friday with us. All right, Miles, you're up. Yep, so John asks, I do a lot of different things. Should I be focusing on different funnels for each of these businesses or should I build a massive funnel that takes people through my entire journey of what I do? Okay. What's his name again? John. John. All right, John, let's talk about this. So this is the pros and cons of us

entrepreneurs. In one side, we are superhuman because we can do all sorts of weird crap. Second side is we have such bad ADD that most of the time nothing ever gets done because we're trying to do 30 things at once, right? So this question, I don't know everything, all the info behind your business, so there's kind of two different directions.

Number one is if you're, you want to read it again so I can make sure I got it right? Yeah, so I do a lot of different things. Should I be focusing on different funnels for each of these businesses or should i build a massive funnel that takes people through my entire journey of what i do okay cool will you grab the one the big board right there the seven eight eight to nine okay so this is a cool question so um it depends on where you all are currently in your life cycle so number one is if you're going through this whole process what i recommend doing this is like gary-one is like document the process of you

figuring this stuff out. If you don't know what I'm doing all the time, we're documenting between this, between this camera, like I'm just documenting the journey to share with people. Cause it's really interesting. Um, but with that said is, is okay. This is right here. So two comical coaching, those are coaching members. I talk about everyone. Like there's three phases. It's gonna be, it's gonna be inverted for you guys, huh? Anyway anyway basically it's like how to go from zero to a million a million to ten ten to a hundred million there's different things at each point but the first step to go from zero to a million dollars the whole goal of this step is to figure out what we call the what and the how what am i actually selling and how am i selling it so your

question is i've been a whole bunch of things right now should i keep doing that the question is like it depends if you're in that phase and you don't know what to sell or how to sell yet then yeah keep doing a bunch of things the like, it depends. If you're in that phase and you don't know what to sell or how to sell yet, then yeah, keep doing a bunch of things. The first seven or eight years of my business, I was launching this and this and I was different markets.

We had 12 businesses and 12 different markets we launched in a year, which is a horrible idea. Do not do that. But a whole bunch of things like that. So we're all over the place and then what's interesting is,

is from that though, by doing it, I was able to figure out like one or two businesses that were like the right ones. Eventually it was like the one I figured out like, this is what I wanted to sell

and this is how to sell it. Like by the how, it's like is it through a webinar? Is it through a trip? Like how do – like what's the messaging? Like how do I – what is it I'm selling and how am I selling it, right? And so if you're in that phase right now, that's okay to be doing a couple of things because you don't know what your actual business is going to be. But as soon as you get one that actually works – and this is the definition of how you know it works. Hey, my mic.

You know that a business works when you're able to get it to a million dollars in a year. Like that's it. If your business hasn't gone to a million dollars yet in a year, you haven't figured out your what and your how yet. Like that's where I'm convinced of. As soon as you figure out the what and the how, your business will within 12 months hit a million dollars.

Like that's the gospel according to Russell, all right? So then you're at, now you got the thing, I figured out what I'm selling, I figured out how I'm selling it, now I'm at a million bucks. Now you transition to phase number two where you got the thing, I got, I figured out what I'm selling, I figured out how I'm selling it, now I'm at a million bucks, now you transition to phase number two where you turn the blinders on,

you delete every other business, you shut them down, you hide them, you burn them, you sell them, you get rid of them and you do this thing that's really hard for entrepreneurs.

You focus. It's really hard. Now, the good news, the F word, it's the F word for entrepreneurs. You focus on one thing, okay?

But when you focus, it's kind of fun because there's a way you can be unfocused and focused. So ClickFunnels, when it became my thing, when I figured out the what and the how, I transitioned and I shut off everything else. We sold, killed, deleted, destroyed everything besides ClickFunnels. But then I started focusing on there's three ways to get people into your business. There's front-end funnels. Oh, excuse me. There's, okay, let me step back. Jay Abraham taught me this.

Three ways to grow a company. Number one is getting more customers. Number two, getting them to spend more. And then number three is getting them to buy more often. So I call this acquisition funnels, ascension funnels, and then monetization funnels. So then you're focused on what funnels can I create to get more people into my thing. So for me, ClickFunnels is my thing. I'm creating funnels and things to get people into that thing.

So that's my answer. So it depends where you are in your journey right now. First off, document your journey on Instagram or YouTube or whatever you want to do. Pick your platform. And then number two, is there anyone laughing at me? No, Dave's eyes. Oh, Dave's eyes. This is where you're going.

Yes, yes. All right. So, yes. So the first phase, if you're jumping around, it's okay. But you're doing that knowing that I'm doing that trying to figure out what is my business. And as soon as you figure out what it is and how to sell it, you'll know when you hit it because you've made a million dollars within 12 months. Then you transition over to focusing and going deep. So there you go.

That good? That's awesome. All right. There we go. We're dropping the mic, guys. Woo. Boom. It's like a bounce mic now instead of the drop mic. Okay. That was awesome. All right, there we go. We're dropping the mic, guys. Woo! Boom! It's like a bounce mic now instead of the drop mic.

Okay, that was number five? Mm-hmm. Yes. It takes a long time to answer 10 questions. Oh, that has to be a lot faster. All right. I'm about to do 22. Okay, so we have at bald Scotty D.

At bald Scotty D. And he is indeed bald with an awesome beard. What's the one thing in your business that you, what's the one thing in your business that made it just take off? And then follow up to that question is what's the one thing out of your personal characteristics that makes your business take off? Okay, cool. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday.

Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle your growing audience. The problem is you're swamped, and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing.

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find your next hire faster. Remember when it comes to hiring indeed, it's all that you need. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent. They're like the dream team for business formation. With just 10 clicks and 10 minutes, you can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one-stop shop for business owners. Thank you. Agent. Don't wait. Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered Agent today and start building something amazing. So what was the one thing in my business that made it take off?

I'm going to say it's two things. That's what we just talked about. So the two things that you need to take, again, there's so many entrepreneurs I know that are in like the six figures, you know, six figure range. That's fine. That's awesome. But it's interesting. Like the difference between six figures and seven figures and seven and eight is not you spending more time working. It's interesting. It's like being strategic about how you're working. And so the first phase for me, again, when I launch any of my businesses or I work with entrepreneurs directly, the first phase is figuring out the what and the how.

Like what are you selling and how are you selling it? We have to identify that some people get that fast so it takes a long time took me a few years to figure out my what and my how and so but soon as you figure that out then it like it blows up really fast you're just like oh my gosh i am selling this product and it it i found out it's converting through webinar and that's it or i'm selling this product and we're selling on the phones i'm selling this product and we're you know like you figure out what and how then it's so easy to scale because then you're just turning turning the heat up but for most people they never figure that out and the hustling

is selling a little bit of this a little bit of this but they're not getting something that's like consistent because they may know what they're selling they don't know how to sell it so like let's say they're selling this really good product over here they don't know how to sell it so they're like trying this they make a couple sales they try this they're jumping from thing to thing the platform the platform you know it's just like the platform, the platform, you know, it's just like, they never get more than like, you know,

six figures or so. And they're kind of stuck at that spot. It's because you haven't figured out the what and how. So you identify that, then boom, it takes off. So that's, that's the one thing.

And then number two is the characteristic that makes you successful. Um, there's a lot of important characteristics, but probably the, the best one is understanding that you don't have all the skills you need to make this work. I am not Superman. I'm only good at like one thing. Luckily that one thing is getting a whole bunch of really good people together to create something amazing. So like that's, I think the

biggest skill is being very self-aware. Like I'm really good at jumping on a mic, yelling and then dropping it, but I can't actually focus for more than 30 seconds or whatever your thing is. Right? So I need to find someone to focus. And one of my first mentors alex mendoza he told me he said every business needs a starter and a finisher you gotta figure out who you are and then find the other person to partner with them it's true like i'm i'm a great starter i suck at finishing things okay same thing i'm like i'm not technical so i don't know how to i need a techie person like so it's identifying what you're good at and being aware of that and then finding a team of people you can bring in it could be employees could be partners could be whatever bringing the right people that complement what you do and then the

way you can grow together and that's probably the most important skill because everyone's like if i said it sells that's not always true like the best some companies like the sales you want to be the salesperson maybe you're someone else you know um so it's kind of figuring out what you're not and then building the right team that's the most most important, I would say. So, that good? It's awesome. Drop the mic, drop the mic, drop it. Oh. It dropped. All right. Whew, is that five?

You get so many crazy, amazing comments in the chat. People are loving it. I wish I could see the chat comments very well. It's crazy. Can we do double taps? Periscope, we could double tap. Can you guys? You got the heart next time.

Is it one? You get heart? Can you do just one? Yep. If you guys are You got the heart next time. Is it one? You get heart? Can you do two? So just one. Yep. If you guys are having fun, heart that thing as fast as you can. In Periscope, you could do two so we have them double tap. Yeah, I remember that.

I don't know if you can do that. Are they flying now? Yeah. All right. All right. What question are we on? I don't know. Six, seven, seven.

You guys seen Napoleon Dynamite, by the way? Everyone's seen it, right? It's an Idaho movie. They've probably seen it. Anyway, seen Napoleon Dynamite, by the way? Everyone's seen it, right? It's an Idaho movie. Anyway, so Napoleon Dynamite, he's working out, and he comes out, and La Fonda asks him some questions about where Kip is, and he's like... Anyway, I always try to drink... Every time I have a water bottle,

I always try to drink Napoleon, like... This one leaks out the top. This is not Napoleon Prude. Millie put a hole in it just to mess me up. All right. What have we got? How do you find a good finisher? Submit that question.

Maybe next week we'll hit it up. It's a good question. All right. We've got a guy here, Dennis, with a Funnel Hacker t-shirt on. He says, Dennis asks, can you tell us about a time you launched a funnel, you thought it was going to kill it, but it actually flopped? What did you learn from that, and what can we learn as newbies from your experience? What was his name again?

Dennis? Dennis. All right, Dennis. This is a good question that I'm kind of embarrassed about because it happens way more than you would ever believe. Okay, so Dennis's question was, what do you do when a funnel, when you're all excited about a funnel, you're super pumped up and you launch it and then it dies. Number one, most people that get an idea for a funnel or a business and the first thing they do, step number one is they tell everybody they know. I think that's the stupidest thing in the world, to be completely honest. When you have an idea for a business as an entrepreneur, you should just shut up.

Because what unfortunately is true is that the people around your life are not necessarily going to be all in on your new idea. You're going to be so excited and fire up. You tell them what's going to happen. They're going to talk trash and talk to anybody. Oh, good job. Good luck with that. And like, that's what's going to happen over and over and over again. So then when you go out there and you start trying to create this thing, you have so much stress and build up an anticipation. And if it fails, everyone else is like, ha told you so. And it's horrible. So the other way, like I never told anybody, in fact, our team, I came out the other day the other day i was like i was like we're almost about to launch the app and they're like what happened like oh i didn't tell you guys about we have an app coming out like i've

been killing myself on for the last like i don't tell people a lot of lines ahead because i don't want that stress and pressure but not going so that's number one number two um so i'm a i'm a wrestler and i was talking uh earlier uh we've got a guy here uh doing youtube training and he's like it's weird i've seen a lot of successful wrestlers, why do you think that is? And I said, I think the reason why is because in wrestling, like, I would go out there, I'd step on the mat, like, in my singlet, like, all nervous and awkward, I'd go out there, and like, I would wrestle somebody, and a lot of times they would beat me, right? And they'd beat the crap out of me, my dad would film everything, right?

So that night we'd come home, and I'd be like all sad and depressed, and we'd watch the film, and my dad would watch, and he's like, oh, he got oh he got you here oh you're reaching your arm here look at your elbow went up oh you stepped too fast oh you're out of position and I was like huh as we take notes of all the things I did wrong and we go back to practice next week and we practice that and we practice like keep my arms and keep my and keep practicing and we'd adjust and get better and better I go back the next time the next match against the same person I win in fact my junior year uh the first match in my junior year I was gonna be a state champ that was my goal i went out against nick fresquez from hunter high school and uh he was he took second place in state the year before i was like i'm gonna show everyone

i went out there and he beat me really good actually it was embarrassing and i was so depressed i was like crap like my whole identity was like i'm gonna be a state i told everyone this is probably i learned to stop telling everybody all summer long i'm gonna be a state champ everybody in the first match i lost everyone's like oh I'm going to be a state champ. And everybody, in the first match I lost, everyone's like, oh, I thought you were going to be a state champ. I'm like, angry. But my dad captured my match with Nick Fresquez, and we watched it every single day for four months, this long wrestling season. Every single day for four months, we watched it, and we drilled it, watched it, drilled it, watched it, drilled it. And then the state finals, we actually met, me and Nick Fresquez, in the state finals.

And what's interesting, he beat me 8-4 in the first match of the season. I ended up beating him 8-4, and the final move in the match that I beat him with was the same move he had done to me. And I had never seen the move prior, but because I had practiced every day for four months, I hit his move on himself and beat him. And it was awesome. So take that, Nick Fresquez. The moral of the story is now, like I don't freak out when the funnel flops and it flops often they flop and you're like huh that sucks but I didn't tell anyone

so there's no pressure so I'm like cool guess who knows it flops only I did because nobody else even knows everyone saw and they're like cool that looks awesome and they don't know but what's cool is I do just like in wrestling after we and you can ask Steven Steven's here every single day we launch a funnel and then what happens honestly most of the time the first round it barely even breaks even. And then we make all these adjustments. We say, hey, it's almost like adult Legos. That's how I was thinking of it.

And you take out like this one piece. Oh, that's the weakest link. We go fix that and replay it. And then fix that piece and replay it. And it's kind of cool. But that's how they work, honestly, every time. I always tell people, what's the price point thing you're selling? So let's say it's a $1,000 thing you're selling on a webinar.

So go and take $1,000 and you're going to just gamble on it. You're going to put it out there and just see, right? Let's say you have a $200 product. Excuse me. You're going to gamble $200 and you're going to spend $200 and try to make one sale. And if you don't, let's say I'm going to $1,000. I put $1,000 in. I drive ads for a week.

$1,000 disappears. I look at all the metrics and like, did I make a sale? If I'm going to make a sale, I'm like, sweet, we broke even. If I don't make a sale, it doesn't matter either way because I got the data now. Then I look at every single page like how much did I spend per click? How much did it cost per opt-in? How much percentage of my opt-in rate? And I look at all the numbers in the funnel.

And then based on that, we make the tweaks and changes. Then I go back and spend, okay, spend another $1,000. I try it again and see if I can break even. If I didn't, okay, do it again. And I do that until we break even or until we're profitable. And then we keep doing that over and over and over again. So those are some of the things, but don't stress that out. It happens all the time.

But guess what? Every time you figure one out, it all compounds, right? Because you get more customers to come in. You learn some more. You understand it. It gets better and better. And you guys want to see something cool? You know the two comic club awards we have for everybody else?

So like this is – I'll open the door real quick. I don't want to lose reception. But this is everybody in ClickFunnels that's won a two comic club award so far. It's over a hundred of them, which is pretty awesome. Right? And then in fact, here are five more that we just got today. We're making millionaires every single day, but this is, this is not Russell being cocky.

Well, maybe a little bit, but, uh, who wants to see my two comic club awards? One, two, these are all mine. Three, four, five. Those are all mine, three, four, five, like those are all mine, right, so what's cool about it is after you get it the first time, then you're like, you learn a lesson, the next time it's better, and it gets better, and it gets better, and like, it's, it's like, I always tell people, it's like pushing a rock up a hill the very first time, it's like really hard, and really stressful, and it gets to the top, and all of a sudden, boom, it starts going, and there's this momentum, and it gets easier, and easier, and easier, like after you get your first two comic

club awards, the next like 17 are really easy. So that's, anyway. But don't worry about flopping. It's going to flop. Just, in fact, inner circle members always tell them this. They're about to launch their webinar. They're all stressed out. I'm like, what if it doesn't work? I'm like, it's not going to work.

Just bank on that. Spend a thousand bucks and call me next week and we'll look at the numbers and we'll start over again. And they're like, really? I'm like, yeah, it's going to fail. Don't even worry about it. Ooh. I tell your mom that.

Tell your sister that. Tell everybody it's going to fail. And then they won't, they're not going to get that added stress and pressure. And you're not going to message me crying afterwards because you're planning on it failing. The market's going to tell you. Don't get all emotional based on the market. It'll tell you whether you're right or you're wrong. And if you're wrong, it's not something personal.

It's just you don't understand the market. And you just make the tweaks and adjust and then you go again. So that's how it works. All right. Oh, I need to drop it. All right. Can we drop this thing oh it's a double drop that bounced like six times thank you purple um how many is that two more what time is it is it like past my bedtime it's almost this okay two more questions who's got got the next one? Melanie?

I've got one. All right. BodyMindDoc asks, what is the best way to attract donors and donations for our non-profit cancer treatment center? What's his name again? It's BodyMindDoc. BodyMindDoc asks, what's the best way to get, what was the word? Awareness or money? What is the best way to attract donors and donations for a nonprofit cancer treatment center? What's the best way to get donors and

donations for a nonprofit cancer treatment center? Awesome. Okay. Number one, I'm gonna talk about the worst way. Cause this is what everybody does. The worst way is to come to people who have money and say, Hey, you have money. I would like some, can I have some like people do not think we get hit up every single day by stuff like that. Okay. That's not a good pitch. You have to, even though it's charity and it's donation, you have to sell something. Okay. People give money. Cause and like, yes, in a perfect world that we don't live on. So it's not actually ever happening in a perfect world. People do things out of like the generosity. They're like, I give money because like, um, with no strings attached, I just want to give money to serve people. Nobody does that. Unfortunately, I wish we did, but we're not, we're all evil.

Okay. We don't, we all want something in return, right? So we give money because what we want to feel good. That's a selfish thing. Okay. It's not, I'm not saying it's wrong, but it's selfish to that person. Okay. We give money because they want something in return. They want, they, you have to understand as humans, we want something in return for our money. If I'm going to give something money, I want something in return. And I feel guilty saying that because that's like the bag, like you're a bad person because you say that a lot of people might think that. Right. But it's true. No one's giving money that you're getting something else in return. Okay. So what are you giving them in return? Oh, you're going to get a sticker that says you

donated money to charity. Okay. Like That's what people offer all the time. What do these people actually want? Is it significance? Is it a product? Is it training? Is it service? What is it that your actual donors want? Because they're not going to admit it, but they want something in return for that.

We can lie about it and act like everyone cares about philanthropic stuff. There's Batman right here speaking of philanthropic. But the real, like, honestly, the real reason is understanding that people want something in return, okay? And it could be, it's a feeling that they're getting. It could be feeling, whatever that is. So, like, if I'm doing something, I want to create an experience that gives them that feeling, okay? Me, you ask me for money, it's not going to help. Me, you coming to me and, like, creating an experience helps, okay? So, a couple good examples one, um, the first time I ever gave money to charity outside of, uh, church donations and things like that, uh, was Stu McLaren, a world teacher. And he came to me and he just, we had such close connection and we're business

partners. And so I just have initially, just cause like, I like Stu and he had the thing he was passionate about. And I was like, you know what? She was a cool guy. I'm gonna help him out. And so he helped a couple of times, but Stu was so smart about about, he came back to me after we donated money a couple times. He's like, this is so cool. Like, you're getting money. But like, if you experience this, like, if you experience and you could feel what's happening because of the money you're giving, that'll change everything. And Stu's like, you have to come to Kenya with me.

I'm like, I'm not going to Kenya. He's like, you have to come. I'm like, do I have to get shots? He's like, yeah, a lot of them. I'm like, huh. But he convinced me to come to Kenya. I got shots, have to come. I'm like, do I have to get shots? He's like, yeah, a lot of them. I'm like, huh. But he convinced me to come to Kenya. I got shots, went to Kenya, and I got there, and I saw the kids, and I played with the kids, and I saw where they slept. I saw what they ate.

I saw how they lived. I saw their lifestyle. And I had such a connection to that and to the people that now we have a lot of money, and we do things within our company. Every time someone builds a funnel, we give a dollar to World Tea Trade that's building schools. I went last year. I'm taking a whole crew again this year. I had connection now and that feeling is what drives me. So for you, let's say it's cancer treatment plants or cancer treatment that you're doing.

You have to give that experience to people. I would create some amazing experience where you found people that could be potential donors. And I would bring them somewhere. Bring them to a really nice fancy dinner and bring them to this place they can network with other people and it's just something cool to bring them together and then like i would have a bunch of kids who are struggling with cancer be the waitresses and waiters or something where they have this connection like wow these are the kids that are serving me like how can i how can i help them right or something like that i create an experience because that's what gets people to donate it's not you trying to say it's going to

be a tax write-off and you're helping like like create the connection first and then people give you money because that's that's the key um i gave money to stew because i thought he was a cool guy but as soon as he created that connection with the with the cause then it became my cause too and um that's that's the key so i hope that helps just any any charity any i i can't even tell you how many times like and it's not just charity nonprofits areprofits are a big thing. I had the wrestling community. Like, they always asked me to donate money. I was just like, dude, create an experience. If you said, like, hey, Russell, this is the thing.

You wrestle with boys. We're going to bring you at the next tournament, the next home match. And hey, you come down, and, like, we're going to make you an honorary, like, wrestling captain and give you wrestling shirts and singlets and stuff and, like, make a big deal and tell people you were a great wrestler for the community. Like, would you, you know, would you like to come to that like yeah it's like cool like all of our donors can come you can donate any level you want and the higher you donate like the more prestige you like like whatever like we'll give you a gold medal versus a silver medal

i'm like well how much did the guys the silver medal give like i'll do twice that because i want the gold medal right but now it's like an experience i can take my kids there and show pictures and like now something's something cool for me. So I'm always thinking like in any business because nonprofits, charities, it's still a business, right? Like you're still trying to get money from people

and so take everything out of the equation and think about like customer, like what do they want in exchange for their money, okay? And like that feeling, especially in the charity stuff is what's the key that drives it. So there you go.

Did I remember my mic dropping that one? Oh, this mic is awesome. Here we go. Oh, it's on the map. Yeah. Oh, it's on the map. All right. Last one. Who's got the last one?

All right, here's the last question. Bruno asks, how can I use funnels to sell my photography service? So Bruno asks, how do you create funnels to sell photography service? All right. So I don't know enough about business to know exactly what it is because it could be like local photography wedding photography big photography event photography so it doesn't really matter though the answer is the same okay like first off don't be um a generalist don't be a photographer that takes pictures of everything because then like you're a person that takes pictures of everything i specialize in something i do event photography i do kid photography wedding photography back to school picture photography something pick something where you're a person that takes pictures of everything. I specialize in something. I do event photography. I do kid photography, wedding photography, back-to-school picture photography.

Something. Pick something where that's your thing, and then that's number one. Number two, go get a whole bunch of really cool pictures done, but then don't just take the pictures. Bring a video camera and capture the experience of taking the pictures. Again, it's a feeling that people are connecting with. The reason why they're going to give you three times as much money as they'll give the next photographer is because both of you

have the same camera. So why do they give you more than someone else? Number one, I want to know you're a specialist and what is it I'm actually looking for. Number two is I want to create an experience. Okay, because I don't know about you,

but getting pictures sucks, especially when you have five kids like I do. You had to do hair and you had to comb their clothes and they're all angry and it's hot and they're tired. Like, it's a bad experience. I get honestly,

like, in fact, I feel bad in my two-year-old because we haven't got family pictures since she's been born um and it was like two years it's been four years since we have family pictures because there's this really negative emotional experience that i've had and my wife's had that i've kept us from it so if i went to a page and they showed the experience of like someone coming and picking up my kids in a in a limo or something and then coming out and giving flowers and then like this cool thing and then the photographer's like video of him like and then coming out and giving flowers and then this cool thing and then the photographer's video of him

playing with the kids and giving them toys. I'm like, wow, that guy's awesome with kids. It's not going to be me jamming Swedish fish down my kid's mouth to get him to quit crying, which actually is a true story. We literally had to bring a bag of Swedish fish and bribe him and that only worked for two hours and then the sugar highs made it even worse

and it became really, really bad. But if I saw that and I saw the experience, I experience of like, oh wow, that was a cool experience. And he's like, yeah, we're three times as much, but like, it's, it's a really good experience. I'm like, sweet. All right, I'm in. So think about that. You guys like create, people are, are craving experience. I was watching Shark Tank the other day and it was interesting.

Cuban was investing in, um, in a, in a business that was like a, it was like a Halloween one where like, you know, anyway, it was a big experiential thing. And he said, the future of entertainment is experiential. He's like, movies and stuff are going to be going down and experience is going to be going up. And so I heard that and it's not even, it's not just true in business. It's true in like, or excuse me,

it's not just true in like, in entertainment. It's true in everything. Like, why do you guys, like, why are you guys funnel hackers? Why do you come to our events? Why do you use our software? Okay, I think a big reason, maybe I'm wrong,

I don't know, but we're trying to be entertaining. We're trying to have fun. Our events, when you come to our events, it's like a rock concert. It's not like, you go to other internet marketing events,

like a bunch of boring dudes on computers ever sleeping and it's just like, and you don't go back. You go once and that's it, right? You come to ours, you come over and over and over again because we're creating experiences that you think about,

you feel, you have an emotional impact and connection with those things, okay? Why am I doing it? And to ask Russell to drop the mic show here on Instagram. I want you to have an emotional connection with me on Instagram so that every single week you're like, I gotta watch this show because Russell connected with me at some level, right?

Why do I do Facebook Lives? I wanna connect people on Facebook. Why am I doing my YouTube video where I literally carry this camera with me everywhere I go even though my wife's like, quit putting that camera in my face. I'm like, it's not on just getting it is like, why do I do that stuff? Cause I want people on Facebook, have emotional connection. It's all about experiences, right? I sell like I'm a software company, you guys for crying out loud. I'm a software company. Like that's the most

unemotional product in the world. Yet we're making this emotional experience for you guys, which is why you come, why you stick, why you stay, and why you pass and share our stuff, which is the plug for you guys to pass and share my stuff. So there you go. Uh, anyway, so that's, that's it. So I hope that helps. Oh, that was it, right? Did I answer the question? All right. We answered the question. I'm dropping the mic. So this is, that was the last one, right? This is number 10, the last mic drop of the night until we pick our winner so here we go we're dropping it boom that almost hit my toe that would have been a horrible i'm like ah all right so now it's on you guys so you guys i need to find out who had our number one question so this right here so the

way this game works you guys for those who missed it actually we go back to this video real quick i'm gonna show you guys the intro video quick so you understand how this game is played because i want you guys to play again uh next week with us um because we're doing the same thing next week i'm actually on on location somewhere else as we do this but i want you guys to submit videos we're gonna do this again next week um shoot next we all he has another date and time we're gonna start to find a consistent time so you guys can plan on it but we don't know what that is yet uh but what's gonna happen is watch this video let's give instructions about how to submit your questions i've seen like thousands of questions come through here and i want to ask those questions but like there's a process, a method to our madness.

So I'm going to watch this real quick and I'll show you what you're going to win because someone's about to win this and we'll announce our winner here in about 10 seconds. So let me show you guys a video quick so you see the process. My name is Russell Brunson and I'm on a journey to help entrepreneurs get unstuck so that they can give back to changing the world. In the past 10 years, I've built a following of over a million entrepreneurs like you, sold hundreds of thousands of copies of my books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs

to quickly get their message out to the marketplace. If you've got questions, I've got answers. Here's how it works. Step number one, go to Instagram and create a video asking me your number one question. Step number two, tag me at at Russell Brunson so that I can see your question. Step number three, use hashtag ask Russell anything so my team is notified. And then each week I'll pick the top 10 questions and answer them on Instagram live. After each question, I'll drop the mic. But for the best question each week we'll ship you

out your own drop mic now make sure you follow me on instagram to see if i answer your questions live ask me your questions so that you can get unstuck and get back to changing the world boom all right so that's how this game is played you guys so we had 10 questions we had 22 people submit questions 10 got picked for today's show. If you have questions, go submit them right now. Again, do at Russell Brunson and hashtag AskRussellAnything so we'll see them. We'll answer them next week on the show. And these guys over here, our amazing panel has been going through and picking our winners of today. So who wants to announce the winner of our very first Drop Mike? So here it is. This is what you're winning. In fact, the Drop Mike's in these awesome boxes. boxes we'll close it down we'll ship this one out to you um it's pretty sweet so dave who is the

winner of our first ever drop mic challenge dennis yay dennis what did dennis ask to give oh about the funnel flopping so dennis thank you for asking about funnel flopping i hope i answered your question question. If you want to DM me your address, we will ship you out your drop mic. Appreciate you submitting your question. Everyone who hung out today,

this was really, really fun. We'll see you guys next week at the same, no, no, no, same time, same place. I'll tell you when the time is happening, but we'll do this again

next week, guys. Please jump on these things. Have some fun with us. It's a lot of fun and see if I answer your question. Thanks, everybody. We'll see you guys

all again soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets,

and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest-growing, non-V-VC backed SaaS startup company in the world.