The Russell Brunson Show - Make Your Business Work Better For You: Q&As with Russell Brunson

Episode Date: August 28, 2024

Our first time running our 3-Day Selling Online event gave us 4+ hours of rapid-fire question and answers, and while I want to reserve the full Q&A for those who purchased access, this set of questions are EXTREMELY relevant to a lot of the questions I get from people in our niche. So let’s dive back into the Selling Online Q&A session where we tackled 20 more pressing questions from our engaged community of entrepreneurs, content creators, and business enthusiasts. This time, we covered an incredible range of topics in just over an hour, ensuring you walk away with actionable strategies that you can implement immediately. During this session, we explore fresh, cutting-edge ideas, including:  Protecting your intellectual property in the digital age  Combining live and automated webinars without cannibalizing sales  Strategies for driving traffic and increasing conversions in online communities  The perfect formula for creating high-impact offers  Scaling businesses through franchising and licensing models  Balancing family life with entrepreneurial success  And so much more, all packed into a very concise, value-driven experience! Join me, along with facilitator Chris Cameron, as we navigate this array of questions and deliver insights that could transform your approach to online selling. Whether you’re looking to refine your current strategies or gain a fresh perspective, this episode is a goldmine of information you won’t want to miss. And with all of these quick shot questions and answers, keep your ears open for the ONE idea that could dramatically shift everything in your business and put your full focus there. Hopefully these answers are beneficial for you! And if you’re eager to continue your journey to success, be sure to secure your spot at our next event on SellingOnline.com — where we’ll continue to push the boundaries of what’s possible in the digital marketplace. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, my friends? This is Russell Brunson, and this is the Marketing Secrets Podcast. But I'm here today to talk to you about other cool stuff. Number one is right now I am neck deep preparing for Funnel Hacking Live International. This will be our nine and a half Funnel Hacking Live International. This will be our nine and a half Funnel Hacking Live.

Last year was Funnel Hacking Live 9. In March or February, we were doing Funnel Hacking Live 10. But we had like, there's 18 months between 9 and 10. So we decided to slip in like this little virtual one in between. We call it Funnel Hacking Live 9.5 or International. And it started as a little smaller thing, but now we've got almost 10,000 people registered for it. So it's going to be kind of a big little thing.

And if you don't have your tickets yet, go get them. We start September 4th. So depending on when you're hearing this, we are almost to deadline and it's going to be amazing. So the coolest thing is you can get your tickets for free. You go sign up, register, you put your credit card in, and then after the event's over, you decide if you want to pay for it. So it's a cool thing. We've never done this before, Fun Hockey Live, but I thought it'd be fun. And yeah, so if you don't have your tickets yet, go get it. Because of that, I am here late at night. I'm going to be here late at night, every night working on this. And so I don't have a chance really to nail a new unique podcast for you, but I was like, what can I do to provide value for you guys today? And I think what would be cool is, as you guys

know, because you heard this a couple, about a week ago, we did a live event called Selling Online, which was insane. One of the coolest events we've ever done. And the last day I did like five or five and a half hours of Q&A. And I posted something last time, like rapid fire, like two minutes per question Q&A. And the feedback you guys sent was insane. You're like, how does Russell solve so many problems in such a short period of time? It was really fun. So we're taking another chunk of really cool questions from that rapid fire Q&A. And hopefully it'll provide you insane amounts of value as you are listening today.

And then, like I said, getting yourself prepared for the Funnel Hacking Live event that's coming up. Man, I leave in a week from today. By the time I'm recording, which by the time you get this, it'll be less than a week from today. So anyway, I appreciate you all. Go get your tickets at funnelhackinglive.com. And then check out this episode with some Q&As and hopefully one of the questions you have that you've been stuck on will be answered today

during the session and it'll unclog you and help you to change the world. So thanks so much, appreciate you and we'll see you guys soon. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online.

This show is gonna show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Next question is from Peter. Peter! Hey, Russell. How are you? Hey, Peter Nieves, the IP mentor. Good to see you. You too. So just really quick background.

So content creators need to have copyright trademark and AI law knowledge. It's mandatory for them to have like maximum financial gain and minimize their legal vulnerability. Right. There were no trainings in this area. So what I did was I took 25 years of experience and business savvy and being a content creator to create a three day course called called the Content Creators Legal Bootcamp. And all this training is provided without, get this, no legal fees, right? That's the beauty of it is that they obtain the business savvy without the legal fees. Now, this is what I've run into. People want this training. However, I can't obviously run this thing every single week because I run my own law firm. And at the same time, I build an education institution.

So here's a question. The training I've been doing like once a month to once every other month. But I created an online course, which is basically the recordings. Right. live training to take the recording, is there a way to do that where it's not competing with each other? Because I have the offer on the recording, and I also have the offer live. But with live, there's VIP, and everybody wants to ask me live questions. What do you think the best? And I love doing this. So what do you think, brother? I think you run both plays.

So we do this right now. I shared this two days ago with the VIP. Anyway, so especially with paid ads, like when you're buying ads, it's really hard sometimes. If you have a live presentation happening on Thursday and you're buying ads, it takes a while to get there. So if you have an auto webinar version, what we do a lot of times is like someone registered and they get the live, they get the recorded version right away. Right. And so like that way from the, from the buying the ad, them clicking and watching it, like the windows as short as possible, we try to make some money off it. But then like when we do a live, when we take that list of people who saw the recording,

right, Hey, I'm going to go live on this one. Come hang out. We push all that to live. So you're kind of using both. And if someone watches the presentation twice, that's totally okay. Again, I would think the average – Do you have them both in the same funnel or you keep them in separate funnels? I would probably drive traffic to the auto webinar first and then every time I decide to do live, send emails to that – to everyone registered to the thing over there. Got it. Appreciate you. I know Barry.

I know Pedro. So just – we all love you, man. Hey, there's a bird on your shoulder too. I don't know if you knew that. I know. This is Barry. I know Pedro. So just we all love you, man. So hey, there's a bird on your shoulder, too. I don't know if you knew that. I know. This is Autumn. This is Autumn. She's absolutely awesome.

So she's kind of like my study buddy. Keeps me going in life, you know, so I'll let her go back to her spot. So she goes over there. Life is good. Appreciate your help, man. Peter, you're awesome. Peter's a pirate. This is amazing.

Oh, wow. That was one of the most amazing things I've seen. All right. Brent, contain yourself. Let's bring on our next question. Okay. Next up is JJ. JJ, how are you?

I'm from Australia. Good day, Nate. Good day. How are you, guys? Good morning. Hawaii. Sorry, Hawaii. I'm a brand-new Prime mover.

I went into the product, and it's so awesome. There's so much value there, so I appreciate that. I've been in the industry for a little while, but I consider myself a beginner. And I'm in another school community, and there's a lot of retirees. And for me, I want to basically earn a supplemental income like a lot of other retirees. So how would I actually could they got the product, they got the landing page, but everybody's looking for traffic. How would I actually use this platform to help these people? Because nothing's happening inside that community.

All right. As far as sales. Yeah. so the question is how do you start getting more traffic is that yeah at least look at different ways because the ways we're doing it as far as trying to get content out there content out there but maybe i just want to give them another option yeah well good yeah a couple good news number one since you became joined the primary foundation uh the we have this cool group that's called conversation domination which

is our traffic training portal right and so excuse me as of right now there's a whole bunch of really cool trainings that are in there right now and we go through paid stuff free stuff organic so there's a lot of ways to drive traffic it's a big problem traffic there's so many ways to do it people overwhelm because like i don't know what to do but you can go in there and start going through that stuff start learning different ways but um we have a amazing, like someone who's really good at free traffic. His name is Rachel Miller. He's going to be coming in and they doing weekly trainings. They're focusing on the free stuff.

And we had John Parks, my team who runs our paid ads, coming to him paid ads. So we're gonna be doing a lot of both of those. We have social people coming in. So it's going to be like this community where you can learn a ton of ways to get traffic. And the biggest key is not getting overwhelmed, but it's like, it's kind of going through all of them, figure out what one you gravitate towards and then doubling down. Right? Like Eric Thane, who spoke the other day, like he doubled down on shorts and he loves it's like it's kind of going through all of them figure out what one you gravitate towards and then doubling down right like eric thame spoke today like he doubled down on uh shorts and he loves it and that's his obsession he gets tons of traffic from that

other people it's like i don't want to ever do anything short i want to do paid ads like it's just kind of figuring out like the the thing that you or your audience kind of gravitates towards and then really focusing and so the goal with the conversation nomination is showing all the platforms and you picking where to go and then diving deep on it. Um, and just, and then learning and going through, going through mastery.

Cause again, traffic's usually the hardest part of the equation for most people. But when you understand it, it's like the easiest part. There's, there's, there's so much traffic. It's just understanding the nuances of each platform and how to use them.

And we do that. Then it becomes really easy. And I will work with Chris to do it. I'm ready. Let's do it. Thanks for your question. Awesome And I will work with Chris to do my perfect webinar. I'm ready, JJ. Let's do it. Thanks for your question. Awesome.

All right, Brent, who do we have next? All right, next up is Hamza Ahmed. All right, Hamza, how are you? I'm good. Hi, Russell. I've developed a six-week parenting program called the Parent Maker Method that helps parents transform their family dynamics and become more confident and calm parents. I'm planning to use the perfect webinar format, but I'm struggling to identify the one thing and the three secrets for my audience.

And my target audience are for parents who are feeling overwhelmed, dealing with constant conflicts with their partner or with their children and wanting to improve their relationship with their children given this context like how would you recommend i approach the defining the one thing and the three secrets for my parenting for um focus webinar and like how would you quantify the problem as well very cool um this is interesting i have a stephanie of blake who's my inner circle uh has is working on a similar program she has a podcast called the powerful parenting podcast so watching i don't know if you've seen her but like funnel hacking or watch here she's you're probably to probably cross-promote each other. She's been working on the same kind of concept for a long time. But I think a big part of it is if it was me, I'd be going to interview a lot of parents because it's obviously common pain. I think 99.9% of parents are going through it or dealing with it.

Like I'm dealing with it. I'm sure you're dealing with it. We all struggle with that. So it's just going and asking some people and getting some feedback. Um, for me, it's like when I'm trying to create an offer, like I'm, I'm, I'm listening as much as possible. I'm going into the community. I'm asking questions. I'm doing stuff to see what people like, like how they phrase things, like what they're struggling with. Like I want to get their pain points. Like anytime you look at a good copy, um, I can't remember which one of my, one of my favorite copywriters cameras

in right now, tough head. But he said like the good copy is like figuring out how to enter the conversation it's already happening in your prospect's mind so it's like by asking the questions you start figuring that out and for me that's where these these ahas actually start coming from like a big reason why i do q and a's like this like yes it's fun this is exhausting but i'm hearing you guys ask the questions in the way that you would ask them, not the way that I would phrase them. And it gives me ideas for how I'd structure a video or this or that. It's all based on how you ask the question, not how I would answer the question. Does that make sense?

And so that'd be my first goal for you, just really start talking to a lot of people. And that's where those ideas will start bubbling up. Thanks, Tom. It's a great question. All right. Who do we have next brent all right john gunsel you're up john welcome out what question you have there we go now we're unmuted hey russell my wife and i have been with you since 2016 i'm a certified funnel builder and i think i've read every book you've ever written i'm pretty sure well thank you yeah yeah quick big picture here

we created a five thousand dollar online course that teaches working parents how to discover their purpose and create a $2,000 offer around it so they can work from home and spend time raising their kids. So here's the question. What would you say to get cold traffic hooked on the value of finding their purpose so they're hungry to buy our front front end offer, which is our $47 master purpose secrets program. Very cool. Um, so it's interesting. It's like the people I know out in the world, there's people that are very purpose driven and people have no idea, right? Like definitely divide. And the people that are purpose driven, they're very, very passionate.

Typically these people, they want to write their own book. They want to like, like those are like the things, you know? And so for me, it's like, I would be, I'd be looking like their aspirational hopes, the things that they're looking for. Right. Like, um, and trying to speak into that. Right. So, um, does that make sense? Like, uh, um, it's, it's, it's, it's, it's also like finding, finding the people that have done that before telling the stories. It's, I mean, there's a ton of ways you could do it, but it's also like finding the people that have done that before telling the stories. I mean, there's a ton of ways you could do it, but it's really like showing the end result that people have done it, right? So finding someone who is just like them, showing someone who had that same experience,

and then that person found the voice. So I'm sure you have a ton of clients who have gone through this process already, and it's capturing those things and telling it. So for example, right now, we have one of our video teams are on location right now, traveling around. They're in California hitting a bunch of people's houses who are literally just ClickFunnels members who struggled, who did the thing, who now are here. And so it's like we're just capturing that story so we can tell the story,

capturing the story so we can tell the story. Do you guys capture a lot of those stories yet? Do you have those in a way? Yeah, we have. We've put about 60 people through the program so far it's been great 100 success rate so they're big stories oh but it's all big one-to-one selling you know it's it's not one to many so that's why i'm getting people with cold traffic for purpose i mean i'm not even sure if that's where to go or if it should be like i should lead with something else

and then spend more time developing purpose no i think i think it's showing that thing like like look how look it isn't the language patterns, right? So look how this, look how so-and-so who was a school teacher who was done, was able to take her purpose and then turn it into an income and give her, give her the purpose and the time freedom. Like here's so-and-so who went out and said, tell me that story. Like, and you want to learn how to do this during my free web class to show the passion of profit that, you know, whatever that is, but it's taking all those, those success stories

and just framing them in the right way. Whereas people see the before and the after, and then there's a teacher on targeting teachers. If there's one, someone who was a dentist, like targeting debt, like it's just going to the avatars and, and that you have, and like drilling deep into each of those different segments with the Kate, with the case study stories you have, you know, case study into webinar. Then you go, you're awesome, man. We love your awesome.

Great seeing you guys again. I saw an aha moment too. Like, awesome, man. We love your hustle. That's perfect. Great seeing you guys again. Thanks, buddy. You too. I saw an aha moment too. Like, I love it when you can see them. Like, sometimes in person you don't see it, right? Or, I mean, you do see it, but like virtually when you have them up here and they're like, oh, yeah, that's it.

I saw it happen. Got it. I love that. All right. Let's keep going. By the way, how many of you have had at least one haas aha in the last hour and 34 minutes? We go live. If you had one, wave your hands or type in aha so I can see it make me feel good about myself cool let's get some ahas going oh there they come

that's awesome all the ahas all right brand who else we have cool our next question is from emory emory let's have your question hey how are you awesome awesome i'm so addicted to sales just like uh that's like rus It's like a support group. In fact, I'm thinking here's a manuscript that you'd be interested in. Oh, all right. I love it. Anyway, my business is we make controls for refrigeration, and we save typically 30%, 40% energy. And most people don't know that about 30% to 40% of all the food that's made never makes it to the market because it spoils or whatever.

So our control systems save energy, monitor people's stuff. And we've been doing this for 30 years. We've probably retrofitted 50,000 systems, probably over $200 million worth of work. So what I'm trying to do now is figure out how do I use your technology? I've never used funnels. I'm fairly new. I've never read any of your books yet. But I want to know if I could take this, take our know-how and expertise

and offer it as a course or a training, almost like a franchise, and say, hey, for $50,000, we'll show you how we do what we do. Would you like to have a business that can do what we do? It's in demand, and 30%, 40% energy to save is huge. Utility companies pick up. Who's the ultimate buyer? Is this like grocery stores? No, you want us to make a business.

No, it's mostly anywhere from Dunkin' Donuts on up to huge warehouses. Okay, so that's who they'd be selling to. Yeah, so it could be $5,000, could be $1.2 million. Cool. So what I would do is I would make a webinar presentation that's like the easy side hustle, the side hustle we figured out to sell over $200 million worth of these things in the last 10 years and how you can replace your current income with, uh, you know, blah,

blah, blah. I understand. Yeah. So I get it, but I'm just thinking of the quick way to get it out there. Cause there's, there's a lot of people want to do what we do, but we figured it out.

We're experts. That's saying like, I would create, I'd create a, I'd create a webinar, pitch it. And then, yeah,

I mean, you can sell it a lot of things. It could be, it could be a $50,000 franchise. It could be a $10,000 licensing deal. It could be a thousand,000 hour franchise it could be a 10,000 licensing deal could be a thousand hour course or it could be all three of them right but we make the product and we get a recurring revenue as well yeah because every everybody looks at their stuff on the server yeah yeah i'd be looking at building an army of sales people out there i'd create a business opportunity and see if i get 10,000 people out there selling door-to-door for me if i if you're making money every unit and the

recurring like i'd build an army of people. So I'd create a really good business opportunity, and that'd be killer, man. Okay. Thanks, Emery. Great questions. I love some of these out-of-the-box ones, right? They're awesome. By the way, for most of you guys' businesses, this is like Dan Kennedy.

If you ever read – in fact, all you guys who upgraded, it's sellingonline.com. Just so you know, in the Alchemy training course, we've got five unre like Dan Kennedy. If you ever read, um, in fact, all you guys, all you guys who upgraded at selling online.com slash go, just, you know, in the alchemy training course, we've got, uh, five unreleased Dan Kennedy books in there right now. One of them is called selling opportunity. It's all about how to take what you do and turning it into an opportunity or a business opportunity. And so just as a thought, a lot of times, a lot of your guys level 10 opportunities. I talked about a little bit, a lot of times, a lot of times you guys are like, for example, Annie Grace teaches people how to overcome alcohol addiction, which is great. She's makes, I think six, $7 million a year teaching that. But then she created a business opportunity, like you can become certified to teach her stuff as people. And she makes another,

you know, multi seven figures, uh, turning what she does into a business opportunity where other people can take her message out to the world and sell it too. So like, like for all you guys, like a lot of times level 10 opportunities, like mastering one thing and then turning it into a business opportunity later, which then becomes the thing that, you know, for me, I built funnels for myself for a long time.

And then I turned that into a business opportunity where you guys can all build funnels for you. And like, that's the blows. Yeah. So anyway, just the thought, I have an idea.

Let's do one more and let's do a five minute dance party to stretch it out. Cause we've been going for almost two hours and like, is that cool? One more and then we'll do a dance party. brett who we got cool we got timmy is up next timmy you're you're live hey what question hey uh a bit surprised by it was me there so let's bring my uh question up again so there we go uh so i'm setting up a funnel for physical products and we it's a one- purchase, so it's not a natural continuous kind of purchase and so forth. How would you add upsells and downsells, etc., to increase

the customer lifetime value in such a funnel? What's the product? It's a palm cooling device that massively improves your performance from a gym perspective our target customers are gym goers who want to increase their performance both muscle building and strength very cool okay um so for me i'm always looking at like who's the end customer for this if they buy this what else would they buy right so i'd be looking at like if it was me i'd like gym people like supplements jump gym people like um like you know you know there's a thousand products that people like so that's what i'd be doing is just like if they buy this what's the next logical thing they may want um or even surveying them like coming in like the people are buying your unique product and it's like hey

like on the on the thank you page it could almost be as simple as just like hey are you looking like as a gym owner are you looking for supplements you're looking like asking what they're looking for um because a lot of people like they gym like hardcore gym people know the supplements they're taking like that may be harder so but other people might be really easy and it's almost kind of segmenting and like and then from there be like cool uh here's the supplement we recommend to go with this or here's the training program that goes so here's the physical here's the wrist straps to go with it or the bfr bands or whatever the next the next logical thing might be you know i mean and and then you would kind of like because obviously we don't have those products so you would i would go and so you would go and source

those products uh somewhere or how would you do that for sure yeah and if you're using clickfunnels clickfunnels 2.0 we uh just did integration with zendrop and they um their drop shipping company has over a million like a million and a half products in the product line so you can go into there and literally type in gym equipment it'll show you everything the product line and you just plug it into your funnels and it automatically when the order hits it dings them and ships it out for you which is a really cool thing in click funnels now yeah all right cool and that works in the uk as well where my location is uh not yes not all the products so there's something like you should us some should worldwide so it's just depending on it they've sourced though with like every every manufacturer

you can dream of it's uh anyway we haven't even told people about it yet like it's insane but it's it's all in there if you start searching for the zendrop um syndrome syndrome yeah anyway yeah pretty much cheers man thank you much for that thank you awesome thanks to me miles what do we got you guys keep switching up on me. We had Brent. We had Miles. Miles, who do we got? Well, we're back to the best. All right. So we have Michael Fomkin, and I believe Alicia as well.

I don't see Michael. Hey, there they are. Oh, hey, what's up? Check out that award. There's Michael. Great to see you again. What questions do you guys have? They have the monkeys.

Thank you so much for today, Russell. We have learned so much. We absolutely loved it. And every single question, every answer you've given, tremendous value. So thank you, thank you, thank you. Okay, I wrote down the question because I still get nervous talking to you. You are number 10X. I still get nervous.

Okay, Russell, with all the responsibilities and projects you manage daily, I'm curious, how do you structure your day to maintain such a high level of productivity and focus? Ooh, great question. I'm starting to show more and more of it on Instagram and stuff like that just because, yeah, so I'm showing more of it. But for me, I have to wake up early even though, like, my kids stay up late at night. So I don't – yeah, so I'm up early because it's the time for me to think and to focus and get like some of those things done, you know? So I try to write in the mornings, uh, try to work out in the mornings and those kinds of things to kind of set the tone. Right. Um, and then from there I, you know, my kids back in school, the finally as of two days ago, woo back in school. So, uh, I tried to do present

with my kids like during that winter for like seven, like seven till eight is when my kids are like getting ready for school. So like I shut everything off. So I go, be present with my kids during that winter from like 7 until 8 is when my kids are getting ready for school. So I shut everything off. So I go from like 5 to 7 is my time for either working out or writing. Quiet time. 7 to 8, hanging out with the kids, getting them out the door to school, hanging out, trying to be the annoying cool dad. And then from there, traditionally what I do is I actually have two offices. One office is just mine. And so I go from there to that office.

And for me, that's my time where I go. Traditionally, I read usually like scripture stuff. So I'm reading scripture by myself. And then a lot of times I'll write. I'll work in there. And I'll work there for a couple hours, try to get like quiet time in just Russell working zone. And then after that, it's maybe like 10, 10, 10, 30, 11 o'clock. Then somebody get up and I walk to the other offices where all my staff and team are.

And that's when we start getting into all this, all this stuff like meetings and questions and, you know, writing presentations and doing presentations and stuff like that. So in a perfect day, that's what it looks like. And then usually five 36, I head home and then I try to like shut everything else off and be super present dad slash husband for the rest of the night as much as, as much as possible. And then that's kind of, that's the perfect situation, right? So I try to block out my time and then whenever I'm situation I'm in, I try to be as hundred percent present in that moment as possible. Cause I think the reason why most people don't get stuff done is that like they're in two places at once or three places at once. And that's

why they don't ever actually succeed. So, um, I'm not perfect at it against my wife. I'm not perfect, but I, my goal is always a hundred percent presence with whoever I am. Like right now, I'm trying to be a hundred percent with you guys. I'm not talking to my wife or my kid. All the other things. Like when I'm there, I'm there. When I'm here, I'm here. And that's been the core things. We should have a whole like longer podcast on that.

People ask me stuff like that a lot. Yeah, that's awesome. Thank you. Thank you. Great seeing you guys again. Hey, Funnel Hackers. I want to talk about building your business. You've got the idea, the passion, the drive.

But here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest registered agent. They're like the dream team for business formation, which is 10 clicks in 10 minutes. You can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number. So you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one-stop shop for business owners. They've been doing this for nearly 30 years, and they've got the expertise to back it up. From trademark registration to custom domains, Northwest does it all, and they do it right.

You get more when you start your business with Northwest Registered Agent. Don't wait. Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered Agent today and start building something amazing. All right, funnel hackers, listen up. It's 2025, and let me ask you, are your B2B ads actually driving results, or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat

because they aren't seen by the right people. But here's the game changer, LinkedIn ads. LinkedIn isn't just another ad platform. It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VPs, C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms.

Yeah, you heard me right. Five times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly. This is where they're making decisions. So, stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today. And to get started, LinkedIn is offering you $100 credit for your next campaign.

Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. All right, Alex, who we got? All right, up next, we have Anise H. Anise, welcome out. What questions do you have?

Hi, thank you. So grateful to be here. Yeah, Russell, a quick background. Exactly that question before is actually the offer that I wanted to ask you about. I started a collaboration with a spiritual coach who has coached high-level entrepreneurs, elicited music artists, and high achievers. He worked at the highest level in the music industry as a music producer for years himself and highly successful people often need to implement a spiritual dimension.

You talked a bit about that, praying and saints like into their life to maintain the best level of themselves or even the next level. And he developed his own unique framework, blending modern psychology, neuroscience, ancient wisdom, shamanism and spiritual principles so in easy um sometimes we model um a lot of times when success comes we face new challenges that we're not prepared for and then we model the tactics of the outside successes of others but we don't model the inside and so the framework is about the inside how we get that um to align with it itself so how do we make the outer success match the inner success?

That's what he specializes in. And now we want to make this unique framework available to our target audience at scale. Question, how would you summarize this offer in an ad to target the winners of the Two Comic Club and Two Comic Club X award? Thank you so much. I think, wow, first off, that's awesome. Second off, the thing you nailed on was like a lot of people model external success, yet they're – maybe they're miserable inside or they feel empty inside. What they're missing is the internal success they should be modeling because that's the actual – the bottom of the iceberg.

You know what I mean? I think that's what I started leaning toward and saying – and like showing different people like if you're modeling Elon Musk doing da-da-da-da, you're going to be miserable. Like – or he's probably not a good example. But whoever was like finding people who are whole, complete people and being like these are the – you can follow this, which is good. But the reason why he's had this is because of this foundation that everyone is missing, right? And kind of showing people that are – like that people look up to someone who's got both sides of it figured out. That's probably how I start targeting that. Cause yeah, funnel hacking the inside,

not the, the inner game, not just the, the outer game. That's fascinating. Hook actually. Yes. Like I totally appreciate that.

Like, do you have like a quick, how, how you can, do you always talk about easy language? It's obviously not an easy topic. How you could put that in the, like a quick ad or headline to target

that audience that's looking for that um have you funnel are you funnel hack somebody or have you uh have you modeled somebody uh somebody's external something and uh and while achieving their same success you know maybe even achieve their same results, but it fell empty inside, it's because you actually didn't model the most important part, which is the internal. And we have a framework to walk you through the internal modeling so you can actually some version. I don't know. Some version like that. Because, yeah, I wouldn't go deep into all the different elements and things like that till you get to the webinar this would be more just like

um if you're fun if you're modeling somebody and and you're and you're left feeling empty it's because you're not modeling the right things there's something different inside that most people are missing it's the bottom of the iceberg not the tip of the iceberg when you model this that's how you have actual success actual happiness actual fulfillment when you do that and you would like put that in an ad or in a webinar as well? Like what do you think is the best way to reach the people? It becomes a core message. Use it over and over and over again.

Use it in your Instagram, in your stories, in your landing page, in your ads, in your registration page, in the thing. If you notice my beats, the many things I have, they're weaved into everything over and over and over and over. Keep telling the same story. Keep ringing the same bell. And that's a great question. All right. Thank you so much. Awesome question.

These questions are a lot of times really in-depth. But that's what's so cool about this offer, right, is we can then dive into these specific questions. And that's what this process does. Like over six different modules, we have question and answer. We have show and tells coaching where we can dive into that and figure out what that hook is. Like, what is your curiosity headline? What are the three secrets you can share? And obviously going to the offer and doing that, like that's where we dive in further to do it for sure is sellingonline.com slash go, right? Yeah. Okay. Who do we got next, Miles? All right. This next individual didn't want to turn on their

camera. So I'm going to go ahead and read their question for them. This is AJ Tang. And he says, given my diverse interests and ventures across book publishing, YouTube, Instagram, course creation, and real estate investing, how can I strategically niche down to focus on the most impactful area while avoiding FOMO on other potentially profitable opportunities? And then the second part is that is what framework or criteria would you recommend for making this decision without compromising growth in the longterm? Sounds like someone like me, who's got severe ADD. So welcome to my brain. I understand you completely. Um, so the question like that, he has offers in YouTube books, things like that, or he's learning all those interests and ventures across those different platforms,

book publishing, YouTube, Instagram course creation. Okay. So I would do, I would look at is like, each of those is like a big market, right? So it's like, I like real estate investing. I like book publishing. I like courses and stuff like that. And like a lot of times when you, if you're trying to figure out your unique opportunity or your niche or your thing that's different, it's not so much like picking a thing. It's picking two separate things and combining them. Right.

Does that make sense? So it's like I could do internet marketing or I could like uh market to dentists or teach dentists how to do marketing if i combine those things together or funnels right funnels is a big market now we created a huge segment last decade and then over here you've got dentists and then you plug the other side funnels for dentists like that'll blow that's a unique offer because you're taking two different things so you can take like real estate investors and courses like how real estate investors investors can make courses and boom, that becomes like a new opportunity. But if it's just real estate, you're coming in with 8 billion other real estate groups, just courses, 8 billion other course people. But the combination of the two is what makes

a unique opportunity, right? It's blending two different markets into one. And so it's like biohacking and entrepreneurship, like boom, you plug those together. It's picking two things you're interested in and weaving them together. So if I was creating a new offer, that's what I'd be looking at is like, hey, the dream client, who do I want? I'm combining things. You may even notice, by the way, my new position is prime mover, right? What's a prime mover? A prime mover is someone who's doing business entrepreneurship, but you will see over the next months and weeks,

as I'm developing this character and this tribe and this identity with people, the prime movers aren't just that. Prime movers are into health. They're into biohacking. They're into these other type of things, right? And so I'm combining different things together, right? And so you'll notice me doing more and more of that as I'm bringing different conversations into this community over time. But it's the combination of two markets, two or three markets that makes it a unique offer.

So sometimes that's how you create the new opportunities by combining things. So that's a killer answer. And I've watched you go through that, right? Like try to find out how to niche down on those certain things and then combine them. I think is awesome. All right, cool. Miles, who else we got? All right. Up next we have Joe Pomeroy. Joe, good to have you. What's your question? Hey Russell. So my mantra is save the family, save the world. I'm on a mission to impact more families and my audience is made up of entrepreneurs. So when you started your business, how did you manage the Family Business Balancing Act?

Was there anything you wish you knew then that you know now? Ooh, great question. A couple of things to note is like, and I've noticed this with entrepreneur families in my community. There's different types, right? Like some people, it's the husband and wife are doing the business together and that's the way it works. With my wife, my wife is not involved in business at all. She doesn't understand it. She doesn't like it.

She just wants to be a mom. And so like it's very separate, which causes – and all of them have different pros and cons. Like I see my friends who are like husband and wife are together. It's like that's so cool. But then like they're also each other's throats because they're together all day long, right? And then the other way where it's like I wish my wife would like come and be on stage and that'd be so cool. People love to hear it. But she's like, I don't want to be on stage.

You know, but there's always like pros and cons of each one. And I think for me, like it was hard because I thought we were broken or there was something wrong with us. I saw other people and things like that. I would love to see like even, like there's different categories, like almost like personality tests.

Like there's like the D, I understand these different categories and you see like, where do I fit? And then what, based on where I feel like, what are the things I need to know? Like the, the, the opportunities and the weaknesses, both of those kinds of things. I think for me, that would have been super helpful because it took me a lot. It took me a decade or so. My wife and I, before we finally came to the thing, I'm like, Oh, like you don't care about that. Like it was like a weird thing, but like, and me, okay with that. I'm like, Oh, that's't care about – it was a weird thing. And me, okay with that. I'm like, oh, that's actually really cool and there's really good positives because of that.

And I can avoid the pitfalls because I'm aware of those. But it took us a decade to figure those things out. You know what I mean? I think if you create some kind of framework that showed those things and the pros and the cons of each level and gave like here's the strengths you have but here's the things you should be careful of. Because again, people that are working together 24 hours a day, like they've got to find separation or else they're going to kill each other. Right. And I see that all the time. So anyway, does that help at all?

Yeah, I love that. I mean, I specifically, I'll take business principles that people already know and understand and I help them translate to succeed at home. And I've never thought of it, the idea of being able to do the different categories, the different personality types. So I think that's an awesome angle. And that actually creates a great email magnet to go into the webinar. So I love that. Thank you. Yeah. Awesome. Personality tests on the front end are like the greatest ways to drive traffic too. Yeah. Everybody's totally different, right?

Yeah. But that's what I love too. Like McCall, for example, like don't try to be somebody else, like figure out how to be the best version of yourself too. That all ties in. That's awesome. So okay, Miles, who else we got? All right. Next up, we have Rianne Strick. Hi, Rianne. How are you? Very good. Yay.

Thank you. What questions do you have? I've been building brands globally for over 20 years in the corporate world, and I quit. I want to help entrepreneurs and founders. But honestly, I'm so terrible at building my own, and I want to talk to you about resistance and how to cross the threshold. Very cool. I do all sorts of things from you.

That's awesome. You tell me the secrets. How does resistance show up for you? When or how or what is it that keeps you back, do you think? I've been abused in my past and stalked for years so i can build marvelous brands because i think that everyone is worth their own brands i just don't want to show mine oh gotcha um man i don't know the best way to answer that specifically. Um, I'd be looking at a lot of times it's hard for us to see our own things, right? Even I think about this,

like I'm a business consultant for thousands of people. I get to look at people's business, give ideas. A lot of times like my own, I'm like, what do I do? I'm so stuck. You know what I mean? Um, do you have other people on your team around you who believe in you, who you could, could be the people that help push you? Cause sometimes it's harder to believe in you, who you could be the people to help push you? Because sometimes it's harder to believe in ourselves, but it's like, man, if we have the right people around us, they can help us believe in ourselves more so. You know what I mean?

Do you have a team or is it just you right now? So I'm a solopreneur, but I created my own mastermind. But it's usually for people I know and trust, and so it's a free type of thing. Okay. I would say you need to surround yourself some people who who understand how how great you are who understand your your worth and you're like what you're capable of um because obviously you're doing it and other people see that it's like how do you get those people into your corner like any of you set up an accountability group these guys and these people whoever maybe it's a mastermind group maybe someone different but just say like

this is my goal it's my my vision. This is where I'm struggling at. I need, I need someone to hold me accountable. I need somebody to work with me. I need somebody to like, to help fuel me and feel like the belief myself. Like for me, um, I use Voxer for all my communications. And so for the last decade and a half, everyone boxes me, all my coaching clients and stuff. And so, um, when someone sends me like feedback, that's positive, there's a star button that stars it. So the days I wake up where I'm depressed or I can't do it, I don't believe in myself or whatever, I go back and I just listen to those messages.

And I listen for 15 minutes or so and I'm like, oh, I'm amazing. I'm ready to rock and roll and go again. But I have to resell myself on this all the time as well. And so I think you need to get that support group around you who um, who can help, like, hope you realize who you are, help you to step into that. And as you start doing it more so, um, it'll start becoming more real for you. And the resistance gets, doesn't necessarily get easier, but it gets, uh, you, you find a spot where it's easier to break through that more consistently because you know, your value, you know, your worth. you know your worth. But it takes energy

and concentrated effort for anybody to keep that happening. Does that make sense? Yes. So I don't know. I wish I was saying that. Go ahead. Support group, make it real. Yeah. Yeah, that's great. Another thing you talk about too, and I don't mean to go, but I think a lot of people need to hear this too, is your why, right? And your definite purpose. And you could take forever on that, but you've had so many incredible people that have been that person for you and finding somebody, Dave Woodward, like for example, oh my gosh, was so amazing at that. And finding somebody who can be that, you know, you talk about Frodo, right? The Samwise Gamgee, right? That can help you go achieve this thing is massive. Great question. yeah awesome we could spend forever on that one miles who we got next all right up next we have

consta oh consta hello what's your question for russell what's up so the question i want to uh start this conversation with is what is the top one insight you have got from Napoleon Hill that helps me to succeed as a mindset coach to help individuals activate their full potential in order for us all to create a better future collectively. Very cool. Great question. So I love Napoleon Hill.

I think I'm going to give, if you're okay, I got two things. My two favorite things, Napoleon Hill. Number one is just the focus on a definite purpose huge for me number two if you've read out with the devil there's a whole section called drifting with the devil and like that that concept of drifting made um it made like the times that i don't not going to my calling it made it real and gave me a thing to think about like i'm like i can tell when i tell when I'm like, I'm drifting right now, like that phrase, that concept. And I'm just like,

why am I drifting? What's the reason? And like the book goes through the reasons of what he's doing and why is he, why he's doing it. And so it gave me awareness of the times where I'm drifting in my life to be able to call it out and be aware of it. And then to refocus back on my definite purpose. And so for me, it's like, it's this yin yang of like, you know, the laws of success are all about, here's the things you'd be successful. And then out with, it's like, it's this yin yang of like, you know, the laws of success are all about, here's the things you need to be successful. And then out with the devil is like, here's all the things that the devil is doing to keep you from being successful. I think that yin yang between like, I don't want to drift. Here's my definite purpose. Like that, that for me is the most valuable thing I got from Napoleon Hill, because now it's giving me like,

it's giving me, um, a focal point. And it's also giving me something to be aware of, uh, to like, like to, to keep away from, right? Like, don't go this direction because this is what's going to happen to me and just that yin yang and knowing and being aware of both of them so i don't know that's for me those are the biggest things thank you yeah i have uh listened to that book so yeah i have to do it again and yeah a question related to this is that uh how to get my message to basically the whole world? How would you – yeah, what is your tip? Start talking, man. It's publishing every single day.

Pick a platform you love. It's Instagram. Pick a platform. Start publishing. It's a podcast. Pick a platform. Start publishing. Start publishing and making consistency.

I tell everyone, I'm like, if you publish every single day for a year, your financial problems will go away. Because two things will happen. Number one, you'll find your voice. And number two, your'm like, if you publish every single day for a year, your financial problems will go away. Because two things will happen. Number one, you'll find your voice. And number two, your audience will have a chance to find you. And if you're doing that consistently, that's the key. And so that's why I'd commit to you, man. If I was like, make a commitment, I'm going to do it. Pick a platform and just run. And just keep doing it.

And it'll take a little while. Like Eric Thain showed that. It was like, nothing, nothing, nothing, nothing. I was like, boom, it pops. Like the algorithms are all based on rewarding people for consistency. And so those are consistent are the ones who win. So I hope that helps. Great question, Consta.

Thank you so much. Thank you a lot. All right, Miles, what else we got? Let's keep going. All right, up next we have Michael E. Parker. Michael E. Parker, good to see you. What question do you have for Russell? Hello, Russell. I met you on a yacht.

I'm actually about two years into Myron Golden's Inner Circle VIP group. And I'm also two-comma club X program trying to implement the linchpin. And that kind of brings my question. So I have a company called URCO with software and coaching that has membership tiers and an affiliate program. And then I've got the Myron Golden approach of more doing paid challenges, the Grow My Business Challenge. I've had about a 20% conversion, selling about a 24,000 premium program. So I made hundreds of thousands of dollars, but I know the linchpin and the continuity is my bigger plan. That to me is

what can cause me to build, you know, 10, 20, even a hundred million dollar business down through the years. So in using webinars to build audience and to bring traffic to either of these sides of what I do, how do you organize the strategy and focus on where to put the attention when you got the linchpin, which is the end all be all to me, and you got this other thing that can generate cash quickly, how do you balance all that with all the products and brands you have? Um, any help there? Yeah, that's a great question. So, um, for me, it's always, it's coming back to like getting a clear, um, a clear focus on what your actual business is. Right.

Cause just cause you make revenue doesn't mean it needs your business. Right. For me, quick funnels is the business. It's the continuity. It's the thing. Right. So we know that's the point.

So all the events, like while they're good paydays, they're cash driven, like the core purpose of those events are to get people in the continuity. Right. So if you go on through the linchpin, you know, it's like they registered,

they get in the MIF key and pushing the thing, you know? Um, and so everything, everything leads back to there, but we're still register, they get in the MIF key and push in the thing. You know, and so everything leads back to there. But we're still doing events, get the big paydays. And the events are great because it builds connection, builds community, builds all the different things. So people stick longer with you. They stick longer on the continuity because of it.

Like all those things rise up because of the events as well. And so like weaving two things together is the key. So the question is like how do I manage it all or the question is just kind of of how you structure it or what's the, I want to make sure I understand that. The question is my focus because I can do more webinars that blow up the continuity and linchpin, the events that go to that. And then there's specific webinars

just trying to get people to these paid challenges. But sometime they're at war with each other in terms of my focus and how I show up in the marketplace. Yeah. Can you do both where like, so imagine if you just up in the marketplace. Yeah. Can you do both? We're like, so imagine if you just tweak the model a little bit. So you do these webinars and you always on the thank you page of the webinar push to

the continuity, but then instead of selling more continuity on the backend, just sell the high ticket thing on the backend. So it's kind of a hybrid of like the linchpin. That way every webinar you do is pretty much continuity and every webinar is pushing people into the, into the high ticket. That's probably what I would do that way that way you kill two birds with one stone you're not splitting yeah doing two webinars they're similar but way different but the same yeah you know what i mean yeah so taking the continuity and tying it in similar to the lynchpin model for even the paid challenges make the webinar that leads to the paid challenges

could offer continuity on their way to considering buying the paid challenge and the webinar that leads to the paid challenges could offer continuity on their way to considering buying the paid challenge. And then one last thing, and this is a secret for everyone. If you want to see something cool, uh, Tony Robbins does this the best I've seen so far. So he will do his entire challenge. They'll sell their thousand dollar thing, the challenge, the challenge ends. And then seven days after the challenge ends, they have, they call it their no customer left behind campaign. So then they send email to everybody who didn't buy. They're like, Hey, I hope you enjoy the challenge. We, you know, and obviously you weren't able to move forward with this for whatever reason, but we don't want to leave you behind. So we have a really cool thing. It's called Tony Robbins inner circle.

And if you go to Tony Robbins, inner circle.com, you can go sign up for his continuity program. It's 97 bucks a month to get a free Tony hat and blah, blah, blah. Right. And you guys can go see, if you go to Tony Robbins, inner circle.com, you see the offer, but seven days after every challenge they do every event, they push people to that continuity. And last night, it's been a while since I've seen the numbers. That's like a $10 million a year continuity program. It's just on the back end of the challenges for the unconverted buyers. So you just weave that into the back of your challenge.

That way you have a continuity pass on the registration. You have a continuity pass a week after the challenge ends. And you're getting two different shots, everybody, to put them into the continuity. Awesome. Thank you. Downsell. Yep. Love it. Great question, Michael. Hey, funnel hackers, let me paint you a picture. You're running a business,

your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than

non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now.

Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago,

we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy, okay? Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your spending and helps lower your bills

so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app.

Now, their dashboard is amazing, and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you, so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money.

Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. All right, Miles, let's keep the party going. All right, up next, we have Guy Leroy. What's up, Guy? Hey. Hey, what's going on? How are you? All right. First, let me say thanks for putting everything out here on the stage. The question I have is I've been going down a rabbit hole of should I go this route or this route, either do a webinar or just put out an e-book

and so on and so forth. So I hired different people. I have a person that did the programming for me. I did the videos, got everything in line. Then I paid a person to do ads. So we're about to run the ads. But my question really is, how do I fulfill after the ads are ran and people do come into the webinar?

And let's say one person does purchase. What do you do as far as the fulfillment aspect? aspect like how do they get access to the thing they bought yes what do you think the easiest platform is to get the fulfillment out um click funnels so that's what i use click funnels yes but is there anything else besides click on that you attach to it or is it just click funnels that you would recommend it depends yeah i mean most of our courses are just click funnels someone buys takes recommend? It depends, yeah. I mean, most of our courses are just ClickFunnels. Someone buys, takes them to the Thank You page, they create an account into ClickFunnels. ClickFunnels has a community aspect,

so if you want to plug a community into it, it's good. Or like for this one, you can tell we're using school and connecting with the ClickFunnels membership site. So we have both those two things kind of plugged together. So it kind of depends how you want to structure it. But yeah, for the most part, I'd say ClickFunnels houses all of our membership sites, our courses, all that kind of stuff. It does a great job of that. And when someone buys it, it takes the Nike page, they can unlock it, and they get immediate access directly into that from there.

Gotcha. And the second question I have, to be quick, is do you recommend putting two offers online at the same webinar? Because there are some people that might be able to afford, let's call it, a97 offer. And another one can only accept like a $700 offer. Great question. Do you advise that or no? No. Anytime you do two offers on a webinar, you're, you're, I've only seen one person in the history of my last 20 years doing this, who did it successfully. He's one of the best pitchmen I've ever seen. Everyone else who's tried has failed, including me. So what I would do is you lead with the higher one. And then after the then after you do the urgency scarcity and you close it down, then you follow up afterwards with like, hey, those who can buy, here's another version. It's less expensive.

It doesn't have these three things, but you can do this instead. So you do them separately like that, but I'd always leave the high ticket one and then go to the other one afterwards. Got it. All right. Thanks. Appreciate it. No worries. Thanks, guy.

Great question. All right, Miles, who else we got? All right. Up next, we have Eliza Holt. Eliza, welcome out. What do you got for Russell? Hi. A question is that I'm wondering whether I should practice. I've had no experience with this at all. So whether I should just practice on something small and wacky before I do the thing I'm really interested in, which is I'd like to change the educational system to get people to think critically. And I have actually created a course like that.

I had created it a long time ago when I was a grad student. And it was quite successful for that one course. Never did it again, but would love to. I kind of did it in other forms. Yeah. So the question is, do I do a practice something wacky, which I want to do anyway, I think. But it's not that critical to me, which is how do you know that your dishes are really clean when you're washing your dishes? That's cool. And put in a little bit of a scientific bent in there. And I think that could be a lot of fun. And it also would save money because you can save on your water bill, save on soap expenses. Very cool.

So I so this is how do I start? This is my feedback. I know when I first got started, my first offer was my potato gun offer, which was great because it gave me something to test on and try some things out. But I wasn't so like, this has to work or I'm screwed. It was just like, I'm trying to test this thing out.

What was cool about it was I went through the whole process and I learned how to do everything from writing copy, building a funnel, create an order form. And I did it and it made a little bit of money, but I learned the process and then the next ones I was able to do were better. I think sometimes people when they launch with their big passion project they're so stressed about, they'll spend

two years writing a webinar because they don't want to mess it up because this means so much to them. I don't think there's anything wrong with you doing a version like that. As long as you don't spend six months doing it. You know what I mean? Going through the process. Doing one quickly.

I don't know if you're in the foundation program. But going through. Spend six weeks. Create it. Get it out there. Test it. Because as soon as you do it once. The hardest time is the first time.

Every time. So if you can do it. Put it out to the launch at once. And it's like. Oh. Even the bombs. It's like. I do the process.

I know how it all works. Now I can go back. And it's. Wait. The second time is infinity times easier. It gets better every single time, you know? But I'm not against something like that for sure, especially it gives you the reps to like learn and practice the process and feel comfortable with all the steps, you know?

Thank you. Great question, Eliza. I think what I take away from that too is just do it, right? Yeah. Instead of wait, wait and perfect it. It doesn't matter what it is. Yeah. Just do it because the process is what's going to get you success.

It's not necessarily the product or service. I always assume that my – I didn't think that – we didn't have ClickFunnels. So I did a thousand different webinars selling different things before I ever got to here. And if I would have waited until I had my ClickFunnels offer, I never would have got my ClickFunnels offer. The process of me doing it qualified me to be able to be ready for it when it showed up. Such a great answer. All right, Miles. who else we got? All right, up next is someone who also doesn't want to turn on their camera.

Not a big deal. We have Gabriel Chevalard. I apologize if I mispronounced that. But he says, or she says, I'm a crypto trader and coach with seven years of experience on YouTube where we emphasize honesty and high standards. Despite our commitment, we are struggling to grow our audience and stand out, especially against competitors who promise quick and easy results. How can we better demonstrate the real value of our approach, rebuild public trust, and attract more participants to our free and paid challenges

while staying true to our message of hard work and realism? I got an idea. So there's a guy in my inner circle groups. There's Edward Collins. He's awesome. If you look at his Instagram, he does shorts, I got an idea. So there's a guy in my inner circle groups is Edward Collins. He's awesome. And if you look at his Instagram, he does shorts and he blew up for like, I think he started like five months, six months ago. And now he's got like a million and a half followers or something. In fact, I did a podcast or a YouTube chat of interviewed. So you go to my YouTube channel and you go find Edward Collins interviews, walk you through it. But what he does,

he's a financial trader and stuff. And so he does, we're talking to all these people doing scammy stuff he doesn't believe in so all he does is react videos we watch this person he's just like oh my gosh this is illegal this is why it's not bad and like reacts to him and then other ones he's like he shares something like that's edward approved and like everyone his whole like audience not buy t-shirts like edward approved they love it and like but like that gives you the ability to call out people that are just shady but those for whatever reason reaction videos go like even even my, my reaction videos, millions of views. They're the dumbest thing.

They're the most easy thing. Like I sit down and I watch a video, I react to it and then they post it and we get 300,000 views. It's like of all the hard content we try to create, like that's the easiest. So I would look at reacting to your competitors. It gives you a chance to be like, this person's crazy. This is awesome. Or this is actually legitimate, but it makes you the authority in this space.

And like I said, Edward is now like the authority in his market. And he did it all through reacting, like making fun of the bad guys, complimenting good guys. And then they all come back to him because he is the authority now. So I would look at that model as like a way to stimulate growth and give the ability to nicely make fun of your competitors. Not being like, they're scam artists. Instead, just like, according to blah, blah, blah, this is actually legal or whatever the thing might be, right? Yeah, and they could be short, so they could be reels or whatever

to drive to maybe more long-term. Yeah, for sure. Especially if you use your channel. I do short – or what's it called on YouTube? It's not shorts. It's called – I think it is short. Maybe it's shorts.

I don't even remember. You know what I'm talking about. That's a great question. That's a great question, especially when you get into the compliance stuff. Some people can't say that, so I love what Edwards is doing. Ed's doing too. Okay. Who else we got, Miles?

Edward's killing it. In fact, if you want to see him speak and talk on that topic more, he's actually speaking at Funnel Hacking Live. So if you don't already have your tickets, Russell, where could you go to buy that ticket? If you go to FunnelHackingLive.com, you sign up for $0 right now. You attend the entire event. You get all the strategies, plusward collins's like strategy teaching his instagram thing for free and then after the event if it's worth it then you pay please live.com you're just getting this is making sense to you come on can you imagine your life would be like

having learned directly from edward collins on the event as he is teaching us how to do this so you can model and funnel hack it use inside your business today what would it be like to have an extra hundred thousand twenty thousand a million views every video you put out? Can you imagine what it would be like? Can you imagine what would happen to your following, your sales? Anyway. Are you going to see it? Come on.

The master at work. All right, Miles, who do we got next? Please take my money. All right, next up we have Lana Marsland. Lana, welcome out. What questions do you have for Russell? Oh, hi, guys. Am I muted or no?

I'm here. Thank you so much for doing it. I know it's worth so much than we paid for. I appreciate it so much. So my question, it goes like that. So I'm a startup and work in identifying my best offer and actually niche too. And I understand the importance of addressing limiting beliefs in the perfect webinars and going through Alice's example was absolutely really amazing experience. So could you share a simple list of different questions, at least maybe a couple, three maybe, to uncover

prospects' pain points? You know, like when we're brainstorming, these questions can help us to understand them better and then build a story and those secret one, two, three. And then, which would help also in crafting an effective story and pinpoint the most compelling offer for my audience. Gotcha. So, a couple of things. I mean, I can give you some questions and stuff, but a lot of it is to get into your audience, right? And so, for me initially, my first pass is like myself. I think about myself. Okay, what was Russell five years ago?

Like what would have been the false belief I would have? Like what was the thing? Like why did I believe that? And what was the thing that helped me break through that? That's the first thing I'm thinking through. Then I go on and try to find some of my clients or my potential clients, people struggling with it. A lot of times I'm just like, I'm kind of like a spy. Like I'll go into a Facebook group where I know people are dealing with this issue.

And I'll just go watch. And I started looking like, what are they saying? How are they saying it? In fact, I remember, um, Caitlin Poland, uh, when they ran lady boss, they were killing it. I started asking me, how do you find all your hooks? She, they were so good at putting out hooks and secrets, all these things. And she's like, we don't write copy anymore. We go into our community and we watch what the women are talking about. And they literally give us the phrases that we just use. She's like, they're saying it. Like my job is not to be creative. It's to figure out what is the thing that they're saying and how are they saying it? And I just use those things. So when I was asking Allison the question or some of the questions,

I'm trying to hear like what she's saying. I'm thinking back about Allison five years product. What is she saying? How is she saying it? But if I was to go deep with her and actually like write the webinar, I'd be in the communities with those women looking at what they're saying. How are they saying it? What are their pain points? Uh, and then if I could, I would message them. I'd ask them questions. I would see if I could survey people, but that's the, that's really the key is just, it's really paying attention to how they would say it is the big aha. It's the big secret, right? Does that help? Absolutely. Yes. Great. It's just, it's the research phase is fun. It's just fun to go and like pay attention. And, um,

I didn't start a quick story side story that hopefully would be helpful. But I had a friend who's one of the best copywriters in the world. And he got hired to write copy for a female product. And he's like, I'm a dude. I'm going to be able to write as if he was a woman. And so I don't know. I don't know what women are thinking, obviously, as a man. And so he went to a woman's salon.

He paid the salon owner to let him sit in there for like three days. And he sat in the salon and he just listened to women talk for three days. Listen to what they're saying. He's like taking notes, taking notes, taking notes. And the last day he wrote the entire sales letter in that mindset and it crushed for the, for the, for the client, but it was just getting into the conversation happening inside their heads, seeing what they're saying and how are they saying it and using their language patterns on it, not necessarily your own. So hopefully that's helpful for you guys.

That's gold right there. That's awesome. And that's why I'm in all, I'm tons of Facebook groups, social media, cause I'm just like scrolling, watching just to listen. Like what do they say? I look at people's comments. That's why I'm in tons of Facebook groups, social media, because I'm just scrolling and watching just to listen. What do they say? I read people's comments. How do they structure these comments? Oh, look at that question they asked.

And that one. And everyone has the same question. Cool. That's the false belief that a group of people are having. I'm going to go back and rewrite that in the pitch. That's awesome. That's awesome. Okay, who else?

We got Miles. Let's keep going. All right. Up next, he may have just walked away, but Dr. Vibin Raj. Oh, he's back. There we go. Hey, how are you? Good to see you.

What do you got for Russell today? Hey, I'm Russell. I'm a diehard fan of you. I read this 30 times. That's awesome. And I paid for ClickFunnels for the last two years, but I didn't use it. But I love you so much. It's time to use it.

Let's go. Thank you. Thank you so much. I just want to ask you that how do you craft such cinematic demo videos and ad videos? So what is going on in your mind? We have very fun. I see Hollywood style trailers. I want to create like that.

So could you give me some insights? How do you write or how do you visualize? Specifically like the event ones we're doing, they're like trailers? Yes, yes. Okay. What is trailers? So one of the guys on my team, his name is Dan Usher. He went to film school and he wanted to make movies for a little while.

Then he realized, he's like, I just don't want to make movies. He's like, I want to make trailers. That's exciting for him. And then he came into our world. And so the very first time I hired him, he came and he's like, I just don't want to make movies. He's like, I want to make trailers. Like, that's exciting for him. And then he came into our world. And so the very first time I hired him, he came and he filmed an event. And then he created, he called it an after movie. So he took the entire event. And then what he did is he would take all the footage and he would listen to it all.

He'd listen for sound bites of what people were saying. So the attendees, the speakers and stuff. And he'd take those sound bites and he made the documents, like, right and die. Oh, Garrett White said this. Russell said, and so he had all these different phrases, right? And the sound bites. And then he's like, I need to write. I'm creating a trailer.

He's like, what's the message? He's like, okay, I need someone to talk about why this is so exciting. He's like, oh, here's three people said that. So he places those. And then here's this. And so he's taking, because we're not writing copy for those, right? We're listening to the sound bites we have. And then from there, we're taking B-roll and we're taking the sound bites and we're writing

a script based on just inserting sound bites into, into what would be a trailer. And so look at just basic storytelling principles, right? Like if you look at most of the trailers, they, they follow the hero's journey. If you look at notice, it's like it starts in the ordinary world. Okay. Called adventure fear. And then we come back and it's like the man, the mentor, they went through the process, had some struggles, they had the ordeal and then they had success so that's the framework of the

of the trailer and we're pulling out sound bites that we can plug in to fill in all the different gaps find the b-roll to it throw a music track on it and boom you got a trailer so that's kind of how we structure them does that help wow super super super i will be into korma club for sure i want to meet you. Really. Thank you. Great to officially meet you. Awesome. Thank you. That's right.

Let's keep it going. All right. Up next, we have Mika Bowers or Bowens. Hi, Mika. Hey. What do you got for Russell today? Let me make sure I'm on here. We got you.

Loud and clear. Okay. Hey, Russ. It's actually Micah. I'm on here. We got you. Loud and clear. Okay. Hey, Russ, it's actually Micah. I'm a big fan. I'm in Two Karma Club X, but I've been rocking with you all week, really the last year. And I love all of the stuff that you give us, and it gives so much confidence. My question has to do with, uh, the networking. And when we go to these industry events, what, um, what are some things we can do to kind of politic and meet other people

so that we can leverage, build and leverage the relationships, um, when we go to these industry events? Very good. That's a great question. So, uh, if you guys don't know, going to events is one of the most important things you can do in any business. Cause that's where all the people go. They show up and, um, there's a right way and a wrong way. Like I've been doing this long enough. Like people come to me and they're like, Hey Russell, here's my business card. And I also, this is like, ah, like they're looking at me as if I'm a prospect. I'm like, I don't want to feel like a prospect. This is not cool. The people that like we connect with are people who are like, are cool. And we hang out with them. We talk to them and they're not, they're trying to ask me for something. They're

not trying to fill their agenda. They're coming to become friends. And so what we do in industry events, we go, we meet people, we become friends with them. We talk to them, figure out how to serve them. I never asked for anything ever. Um, and then typically what we'll do is we'll do that for two or three days. And then we'll find like, there's five people that are really cool. Eight people are really cool. And we'll invite them back to our hotel room for dinner we'll take them out somewhere and so i'm going to an event trying to make friends and find out who the people i think would be really cool to connect with later because the worst part is like their industry events everyone's having your card like here's my card here's my card call me and you know you have a stack of cards like i'm not

calling any of these people you throw them away right instead it's like go meet all the people see who to actually be cool to hang out with and then invite them to dinner hey we're going to dinner tonight you want to come i'm buying steaks for everyone like come on the dinner we're going to dinner tonight. You want to come? I'm buying steaks for everyone. Like, come on to dinner. We're going to sushi, whatever. And invite people. And then you take them from the event to a thing. And it's just a funnel, right? You're like, here's everyone at the event. Here's people we talk to.

Here's who's cool. Take them to dinner. And now we've got a relationship. We're switching cell phone numbers. We're doing a Zoom meeting. It's just a mastermind together. It's just set up a weekly or monthly Zoom meeting. We all jump on.

We'll network and stuff. And that's how you build like friendships and lifelong things that actually will matter after the event's over. It's the shifting the business cards, trying to figure out how to tell them your one liner, your elevator pitch about your product that never, it never turns into a fruitful relationships longterm. That was great.

Russell. Appreciate it. No worries, man. We'll see you at the next two CCX mastermind meeting. Great. I will be there. I will be there i will be there

awesome man thanks so much and i i've done enough events to know too like you can smell or see somebody coming like oh they're about to give me the business card like we talk about being a go giver in this community same thing applies here like really being genuinely interested in what other people are doing and helping them and once again if you help somebody else that reciprocity is 100 real and it's my people ask people ask me, how did you land the deal with Tony Robbins? I was like, for a decade, I went to Tony Robbins. I never asked him for anything ever. I just helped him. I legitimately want to be his friend. So I was just like, how, how do friends become friends? We don't ask people for something. You just show up and you're a

friend. And so I did that for a decade. Eventually we did business together. Right. And so this is a big thing. It's like, it's never me pitching you. I've. And so I did that for a decade. Eventually, we did business together, right? And so this is a big thing. It's like it's never me pitching you. I've never had a fruitful relationship that started with me pitching him on something. Exactly. And bring your extrovert friends. If you're an introvert, have that person that can go and find and prospect for you and bring him back and tell you a little bit. I'm like, oh.

Like Russell always had Dave or like whoever else. Hey, bring him around. I'm like, it's awesome. It works out really good. Okay, Miles, let's keep the party going. Who we got? All right. This individual also wanted us to read his question. Let's, it's awesome. It works out really good. Okay, Miles, let's keep the party going. Who we got? All right. This individual also wanted us to read his question.

Let's hear it. Scott Cicada. I'm a real estate agent and we do monthly one-hour in-person seminars for real estate, for senior real estate investors. I created our presentation to follow the perfect webinar. Our goal at the end is for the attendees to set an appointment with us to meet later and go over the real estate holdings and possibly help them sell their old investment properties and invest in other newer properties. My question is this.

Where in the presentation framework is the main focus to physiologically have the prospect agree to book an appointment with us? Is it to spend more time on the product, breaking false beliefs, telling client success stories, or at the end using trial closes? Or is it a balance of another part? We still have to build trust with them too. Thank you. Cool. Yeah. So if I'm doing a funnel or a presentation where the pitch isn't like, here's a stack slide, we're going to buy a course with pitches to an offer. The nice thing is like my stack changes dramatically. I don't spend 90 minutes or 30 minutes on a stack slide if my goal is to get them to just to book a call, right? It's the goal of the presentation is to book a call.

So it's not $1,000 offer, $10,000. The goal, the thing is the value of that, right? So typically if I'm doing a book a call, that presentation is going to shrink to an hour to maybe 40 minutes, 35. Like that's the time I need, especially if you're doing in-person type meetings. You don't need the full 90 minutes if your entire goal is that. So then you reverse engineer from that. Okay. If the offer is, I need you to book a call, right? What's like, so like, what's the office? Like, what are they going to get the book call? What are the things like, what are the elements they're going to get? Like, what's the value in that? Excuse me. Um, so like, that's what I'd be

thinking about. And then, um, and then the way I would structure, uh, um, because again, the thing you're not selling is the court. The thing you're selling is the book of call. So it's like, you're telling stories to show that. So it's sort of like, there's this person who was doing this ahead of time. They're trying a bunch of stuff, hitting it against the wall, trying this, this, this, this. They booked a call with us.

Here's the result, right? So that's the false belief. Like the book of call is, is that this is the way, this is the thing that's going to shift everything for you. So all the stories are tied around that all the things are tied around uh why they book the call um and one of my tests one of my my offers where i book a call i talk about this like we have this amazing offer it's insane the problem is like we don't give to everyone because i want to make sure that it's first off it's a good fit for me and it's gonna fit for you

and the book of call is that way twofold i said because for example one time back in the day we should anyone who would give us 25 000,000, we took their money. And then guess what? We had some morons come in who ruined everything. I show a picture of Homer Simpson. We have morons like this who are coming in. So the goal for this is, first off, to see if I'm a good fit for you. Hopefully, this will work for you.

I don't know until the book of call happens. But on the second side, I got to see if you're going to be a good fit for us. Because if you're Homer Simpson, I do not want you in this program. And so we're actually filtering for that. And that's the reason why the book of call is to find out and make sure we're both going to be good fit for us. Cause if you're like, if you're Homer Simpson, I do not want you in this program. And so we're actually filtering for that. And that's the reason why the book of call is to find out, make sure we're both going to be a good fit. This is, and so like, that's what we're pitching against. And they're like, Oh, cool. I get it. That's why we got to do this is for both sides. Um, and you, and you specifically talk about the fact that like, we don't take everyone because of this. Um, that's why we do it. And it makes the

positioning so much better. And then a lot of times it's a qualifying call, right? It's like, Hey, I just want to give you the money. It's like, okay, well let me just follow up and ask these questions again. And then your prospects qualifying themselves as why they're a good fit. It's genius. Yeah. And by the way, you should totally not take people's money who are a good fit. A hundred percent. We have someone who came to inner circle access. Somebody got inner circle. I showed the first day I told him, I was like, you guys aren't ready for this. Um, here's your $50,000 back. You need to leave. And they were so they phoned a Boise and at first they left like offended. I was like, ah guys aren't ready for this. Here's your $50,000 back. You need to leave. And they were so, they phoned a Boise.

And at first they left like offended. I was like, ah, I felt so bad. And then they, kudos them. They humbled themselves. They joined the lower ticket program. They worked for two years, got put in the qualified, moved in their circle. Now they're crushing it. And he told me last month he was here in the room.

And he's like, he's like, dude, he's like, nobody does that. Nobody like people, if someone gives you a $50,000 check, they just cash it and like hope for the best. Like the fact you turned this away meant like first we were offended, then it became so powerful. Like, wow, like he actually stands by his word. He's not just trying to sell everybody. And we weren't ready. He's like, we would have showed up.

We would have felt uncomfortable. It wouldn't have been good. And by doing this now we became qualified. It's like the experience has been so much better. He's like, thank you for not taking our money. So big thing is like, don't take money from clients that you shouldn't be taking money from. Like make sure you qualify, make sure they're qualified and then you can actually serve

them. Like for any of you guys who are like, I can't afford $10,000. Cool. Don't buy the program. Like go get expert secrets. Go read that. Go do the process. Earn the money so you can do it.

But if you can't do it, like jump all in. But anyway, so I'm sorry, there's a caveat. Like don't just do it to like position this way. It's like, like be like, actually don't take people's money if they're not a good fit. So this is why people love Russell so much too, though, is like, he is so genuine in this impact is everything. This guy has enough money to go do whatever he needs to do or whatever he wants to do by all the books in the world.

But he wants to help other people achieve that. That's his mission, right? So keep that in mind too as you go after the people that are your dream clients or dream customers. Keep that vision in mind.