The Russell Brunson Show - Mastering Funnel Design, Strategy, and Execution

Episode Date: August 14, 2024

Recently, I had the chance to dive into another Q&A session with some of those on their journey through the One Funnel Away Challenge. These sessions are always a blast because I get to connect directly with #funnelhackers and address the real questions and challenges facing the community as they build and scale online businesses. In this episode, we covered a range of topics that are crucial for anyone looking to level up their marketing strategies and funnel-building techniques. Whether you're trying to figure out how to deal with limited time, struggling with funnel design, or just looking for ways to enhance your overall marketing approach, we touched on it all. Key Highlights: Time Management: Quick strategies to balance building your funnel with other responsibilities. Funnel Design: Tips on creating high-converting funnels, even if you're not a designer. Marketing Strategies: How to align your content with your audience's needs and preferences. Overcoming Obstacles: Practical advice for pushing through the common challenges of funnel-building. Tune in to this episode to get answers to your burning questions and gain insights that can help you take your funnel and business to the next level! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash di offer to learn more. What's up everybody. This is Russell. I just got off a one funnel away. Uh, one of our weekly Q and a calls with the group, um, inside the expert, uh, track of one funnel away. And it was awesome. It's so fun doing the Q and A's. We had people coming in from so many different unique businesses. Everyone was different. Real estate investing, vintage cookbooks. We had all sorts of stuff and all different questions, different topics. Anyway, as you guys know, we've been

dropping these Q&A calls in the podcast here and you guys have been loving them. I'm going to keep it going if you guys are cool with that. The biggest thing I want to tell you and remind you is if you jump on the calls, I can answer your question live. So, um, it's crazy to me. We have, you know, a hundred thousand members in ClickFunnels. Uh, everyone has access to the one funnel way challenge. Um, yet on the call, there's only a hundred people that show up for the Q and a, which is crazy. Um, but they get private Q and a time with me. So if you want to come get private Q and a time, if you're already a ClickFunnels member, just log in, uh, go to the OFA section and come on to the Friday calls. I do call every Friday, Trey Llewellyn, who's got the biggest e-comm funnels inside of ClickFunnels member, just log in, go to the OFA section and come on to the Friday calls. I do call every Friday.

Trey Llewellyn, who's got the biggest e-comm funnels inside of ClickFunnels, does one every Tuesday, I believe. And they're insane. They're amazing. And so, yeah, again, if you haven't been taken advantage, come take advantage of them. If you're not a member yet, go to OneFunnelWay.com for $100. You get the One Funnel Way challenge and you get 90 days of ClickFunnels for free and you get 90 days of this Q&A with me for free. And then as long as you're an active ClickFunnels member,

you can come hanging out and keep doing it. So anyway, there's my blatant pitch to join the One Funnel Away Challenge. Just go to onefunnelaway.com. Other than that, I hope you guys enjoy this Q&A session and you get something out of it for you. What I find is anytime someone asks a question, it's usually, if one person asks that question, there's thousands that have the same questions. Hopefully one of your questions gets answered here, and I hope you enjoy it. Thanks so much, you guys, and I'll see you inside the next One Funnel Away Q&A. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars

in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Good morning, good evening, good afternoon, rock stars. So great to be back with you guys, and as always, we have the man himself, Mr. Russell Brunson. How are we doing today, Russell? Amazing. I just got down an ice bath this morning, got fired up, and then showed up here. So I'm ready to rock and roll and hang out with you guys. I'm pumped.

That's a ticket. We've had a big hackathon here at the canton office all the developers have been here and it's just been momentum move and move it's been amazing week here at the click funnels world uh so hey gang what i want to get started with today we're going to answer questions we have russell for an hour so we're going to start answering questions and we just want to go with hands raised right the people that are here right now the people that showed up the people that committed so if you'd like to ask russell a question we're going to start answering questions and we just want to go with hands raised, right? The people that are here right now, the people that showed up, the people that committed. So if you'd like to ask Russell a question, we're going to let you unmute and do the thing. Just raise your hand. And I know the deal. Every time Zoom updates, they get worse and worse and worse and it gets harder and harder to find where everything is. So if you guys want to raise your

hand, go to the bottom of your Zoom control bar click react and then you'll see a little button pop up and it says raise hand it quite literally says raise hand nice there we go gang if you would like to ask russell a question please just raise your hand think of the raise hands like an old deli counter you want to get some lunch meat you're going to roll up to the counter pull the number out of the red wheel wait for the guy behind the counter to say your name same thing here in the order in which the hands are raised is the order in which we're going to go through on that note let's start with mason hop on up brother how are we good first of all russell i'm like freaking out right now i'm shaking um so it's like so nice to meet you um great to meet you man

where you from i'm from florida okay very cool so um i don't really have a specific question about my funnel i kind of have like i, advice that I want to ask from you. So the past like four years, I've been super sick. And from being sick, I fell in love with cooking. And I wasn't able to eat. So I fell in love with cooking with that, which is a long story. But from that, I want to become a chef. So I became a chef at a restaurant.

And this summer, my whole plan was like, I'm want to become a chef. So I became a chef at a restaurant. And this summer, my whole plan was like, I'm going to be a chef this restaurant for this this summer, I'm just going to work, work all summer, 3040 hours a week. And that was like the original plan. And then what happened was about a month into doing that, I got sick again, and I had to quit my job. Now I'm here, my parents started following you and they were like this guy russ russ is awesome you should check him out i was like oh whatever and then i finally like watched it and i watched all of uh core secrets in like one night and i built my course built my funnel all of that and like less than a month and now i'm here so my i guess my advice is i've had all other options

cut off for me like the ships were burned for me. I need to make this work. What's your advice for me? Oh man. Well, first off, I mean, not congratulations on the health stuff, but congratulations on like moving forward despite that. Like most people like gets them into a funk and they stop doing anything. And it like, uh, which seems like it's done the opposite for you, which is awesome. So, um, so that's a good question.

So you, you create a course, like the next question, like, how do you launch? Like what's the next step? Yeah, I've launched. Um, so on, was it Wednesday, Tuesday or Wednesday, I had about 200 people on my funnel from just organic traffic on Facebook and about 50 of them made it to my order form. None of them purchased, but I thought that was kind of a big deal and i also got invited to speak at an event um in a couple weeks so what's this event for people like for um for cooking or for what what's that what's it oh yeah so um my funnel so my course is it's called stop scrolling now and it's a course dedicated to getting kids off their phones and stop scrolling on social media to try to like do that i actually it's funny because you were going i was watching

fill your funnel and you mentioned that your kids were on it all the time and i was like i'm gonna pitch him but i have no idea how to that's awesome uh cool so so the course position towards kids or towards the the parents that's the thing towards both which is bad it's kind of towards everybody because everybody's dealing with this yeah yeah everyone's dealing with it the one thing i think about though is who are the people that have the credit cards they're willing to buy i had uh one of my friends david fry he created a course uh it was for um students to get good grades they could get a college scholarship or something. And he created a whole thing, and it was selling it to the college kids.

Like, here's how to get a good grade so you can get a scholarship, all kinds of stuff. And it bombed for like a year to the point he was really about to give up. And then he tried just like last minute. It was like, I'm going to see if I can sell it to the parents instead. It didn't change the course at all. It just shifted the positioning and the sales letter to the parents. Like, hey, how to get your kids into college and relaunched that way. And it blew up and became a huge business for them.

Because you think about anytime you create a product, like you got to find people who are willing and able to buy it. And a lot of times, you know, kids may be willing to buy it, but they're not able to buy it. Whereas the parents are willing and able. So I think I would look at that just from a positioning standpoint because my guess is you got 200 people that came to the site and nobody bought anything it could be just the wrong people or their kids coming or there's you know i mean so it's like you got to make sure we're getting the right people there uh the people who have the ability to to buy as well so i do i offer part of my um course is i had this author his his name is Tom Kirsten. I don't know if you've heard of him, but he wrote about three books on getting, like having

parents helping their kids get off social media and have like a healthy life without social media. And I was able to get an interview with him and I'm using that as part of my course. Very cool. So I could specifically just market to parents. But I also think I also did. I had like a business owner and saying like how social media is affecting your business. And like you're wasting your time on social media when you could be working on this.

So there's so many people I could go towards. And I guess I don't know who. Yeah. So the event you're speaking at, who's that targeted towards or who's the, um, so it was on this Facebook group chat, a Facebook group that they said, like, I love what you're doing. Could you come talk to us? And it's like, I guess it's just a bunch of adults and they're like going, it's like social problems, like phones, um, schooling, all that stuff. Gotcha. So a lot of times it's depending on the audience you're speaking to, you know?

So for me, like obviously I sell the products I sell, but sometimes I'm speaking to one audience versus another audience, so I position it correctly for them, you know? And so that's from you speaking at an event or getting on podcasts or things like that, that's what I'd be thinking through is, okay, who's this audience? Okay, I'm going to customize the message specifically towards them. But then so that's kind of like if you're getting on events or podcasts

or shows, but the second thing is like, uh, as you start going out there to get traffic, to come to this funnel, you kind of got to think through that. Okay. Where, where can I get access to traffic? Right. There's a Facebook group. I'm going to be buying ads. Am I going to be going, you know, trying to join ventures with people, a big email list. Like you're trying to figure out those things. Like that's kind of where, like that's where you start figuring out the messaging because it's going to be a little bit different everywhere you go. Like even ClickFunnels, like I sell ClickFunnels, but I sell different depending on the market I'm actually going to.

Like I'm speaking to network marketers, I sell way different than I'm speaking to B2B salespeople versus if I'm speaking to brand new beginners. You know, like the message, it's the same product, but the messaging is different. You know, so if I'm on a podcast, like I did a podcast a little while ago with, it was with the Franklin Covey Institute, right? So my first question was like, who's going to be on this podcast? And like, oh, these are all big CEOs of big Fortune 500 companies, all sorts of stuff. I'm like, okay, I'm going to not tell my potato gun story in this situation.

I'm going to talk about how I grew a company, you know, like, so I catered the message to them to like, then get them to come in and make that bridge. So then they're going to buy the product. So if you, I would start doing this, I think this first, this first event you're getting on is awesome. It's exciting. I hate like, like ahead of time, finding out from the people, like as much as you can figure out about that audience and then think through, okay, what, like, how do I get that audience to care about that audience and then think through, okay, what, like, how do I get that audience to care about this thing?

I'm going to, I'm going to sell. And I'd craft your presentation or your talk or however you're doing it kind of with that in mind. Like, here's, I'm going to bridge that gap. And then for you, like,

I think this is really good. It's going to get you like learning how to like teach and to speak on the fly like this. I would go and try to get on a dozen more podcasts in the next, in the next month. Like go to the podcast director and start contacting everybody who's got a parenting podcast a homeschooling podcast and what will happen is like as you start doing these you're going to find out where your message

resonates the most right like it could be like the homeschooling audience is like the audience is like that like this speaks the most to you or it could be entrepreneurial parents or it could be but you're not going to know until you kind of start going out there and putting the message out there okay where it resonates and from there you'll figure out better and better like how to get that so the messaging is correct so that when people start coming um they they buy if you study dan kennedy his the the cord he has this like triangle it's like the he calls it the i forget the name of it but it's like mm the message to market match like that's the key of all marketing like you're gonna find them like the message the message the market uh the message the the like the thing you're selling

right like that that connection point is what all of a sudden gets it to work um and so that's like the phase you're in is like trying to figure like who is the actual market for this what's the message that's going to get these people to convert and as you start testing this in different places you'll figure that out and then it's like okay i found out this is the segment of market i'm in and then you can tweak the copy and the messaging and everything and really double down on that. Does that make sense? Yeah, it does. Yeah. That's very helpful. Last thing. Could I show you my funnel just so you could like go through it and maybe

like something's wrong with it? Sure. We can, right Dante? Absolutely. We can. Your co-host Mason, go for it. Gotcha. So this is my, my VSL that I'm sending people to. Um, and for my VSL, I did, um, kind of like, I don't know if dramatic is the, I think you're right, but I did like a dramatic kind of video for it. Um,

and I, that might be the reason it's not like a, like a, like a sales video. Does that make sense? Yep. Um, for it um and i that might be the reason it's not like a like a like a sales video if that makes sense yep um do you want to see that or should i just show you the rest of my phone uh let's look at the phone so let's just top right here so so um because the most important part of any funnel is like this first above the fold the first thing someone's seeing right so if i'm seeing like i'm some coming to this page first thing here's the truth sometimes being on your phone can lead to great things i have a hundred of hundreds out of hundreds day hundreds day of being on your phone and they end up enjoying how many that end up with feelings pointed about how you spent your day okay so this comes back to exactly what we're

talking about like this isn't calling out anybody like i'm not sure who this is for what it's you know like so like if if you know who you're trying to target it makes it easier right so let's say this comes back to exactly what we're talking about. Like this isn't calling out anybody. Like, I'm not sure who this is for what it's like. So like, if, if you know who you're trying to target, it makes it easier. Right. So let's say it's parents, which I think is,

I think initially I would do some version of parents. That's going to be your lowest hanging fruit to get the right people. Right. Okay. So it'd be like headline would be like something like, are you a parent who's frustrated because your, your kids are spending 24 hours a day scrolling on your phone. Here's the truth. A lot of them are, um, you know, coming into your, like kids are spending 24 hours a day scrolling on your phone. Here's

the truth. A lot of them are, um, you know, coming into here, like a lot of them are, are, um, thinking they're getting joy. They're getting these dopamine hits, but at the end of the day, they don't feel good. They're feeling miserable to get into depression and anxiety and all these kinds of things. But there is a way to break the patterns. If you want to learn how, uh, let me walk you through how I was able to break the patterns of this habit and how it's completely transformed and changed my life forever. Yeah, that's awesome. Okay. That kind of messaging.

And then parents are like, whoa, yes, that is a problem. It seems like they notice that, yes, that's a problem I have with my kids. Whoa, here's a kid who actually went through that. He broke it. He's going to share this with me. Like, yes, let me like, like, that's the messaging that I would, as a parent, be connected with. And then I'd want to like, okay, how did this kid,

how did this kid do it? Maybe there's something that it can help my kid as well. Because everyone's, like, if you notice, everyone's struggling with this. Like every parent, every kid. Stephanie Dove Blake, who's in my Atlas Mastermind program, she's creating a program right now

for parents trying to help kids with this. I mean, she'd be a great person. You could be on, potentially be on her podcast or something, but she's doing creating a program right now for parents trying to help kids with this i mean she'd be a great person you could be on potentially on her podcast or something but she's doing the same thing right now is trying to figure out how to help the parents help the kids and um um because like every parent is is aware of it and struggling with it and thinking about it's like you got a good message right that's top of mind for so many people you just gotta like find that like dig a little pain into it so they feel the pain and then from there like your solution of like i and then i'd be telling your story i don't know your story specifically about this but i'm sure that you went through this which is why

you're passionate about like telling that story bringing those things out and how you know the contrast between whatever it was like prior before you were able to break the addiction and like and what that looks like and that's what's going to give people the interest to want to come and actually. Okay. What was her name? Stephanie Dove Blake. She has a podcast called the powerful parent, powerful parenting podcast. Okay. I should be here up and be like, I'm a funnel hacker.

Oh, if they also told me that. Yeah. I did that for any grace and she got back to me. Oh, super cool. Okay. So really the rest of the funnel doesn't matter. It's just like the first. It's the most important part.

I mean, we could go through piece by piece by piece, but the first thing you got to get the right message initially. And if you focus on that initially, that's going to be the biggest core piece that I'd be focusing on number one. And then maybe next week or two weeks, not come back on and we'll look at the next piece of it. But the first part is just mastering that initial messaging to get through. Okay, gotcha.

So I'm going to just change this first message. And then from there, just start marketing to whoever the first section is to. Yep. Okay. All right. Thank you so much, Russell. I really appreciate it. Yeah, Mason.

Great to meet you, man. You too. Thank you. Glad to have you in our community, in our world. You're going to love it. It's so much fun here. Yes, it is. Great job, Mason. You did beautifully there, man. And hey, gang, do me a favor. Bookmark for me when we're all done with Russell and I'm hanging out with you guys. Bookmark for me, Dan Kennedy speaking in Arkansas. Just remember that I have a whole story that I can talk about, you know, a message to market match, right? Of course, I only learned it from following Russell and doing the thing.

But that was awesome, guys. What a start. Let's hop over to Kara. Hello, guys. How are you? I'm good. How are you? Oh, my God.

I'm so excited. First of all, Dante, I met you when I just started. I just started with all the foil things in November. And I got here. I know you also because of Quique Jurado from Spain. He has been a speaker and he has, like, grown a lot. And I know you because of him. And I have been following you.

Oh, my God, it's crazy. I'm so nervous right now and excited and grateful. So I'm two days since I started. I've been learning and literally like doing this massive action. And I have run a lot and I have learned a lot. And today I'm two days away from like my first actual funnel with an actual vehicle product. I got an opportunity to work with a really big artist, which is amazing. And I'm literally two, three days away from launching.

And I think i was literally five minutes before this call i realized that i think my offer and the promise is not correct with their formula um everything is in spanish so i don't think that it's like the best way to like look at the funnel probably i would love to but this everything is spanish um but i'm the lead magnet is a um like some kind of secret interview that we recorded from the artist where we are sharing like the secrets that all the secrets to be like a great artist and and the ads are for that part for the lead magnet all the advertising and then all the part of the funnel is good and the promise and the story everything is great in them but i think from the lead magnet then all the advertising. And then all the parts of the promo is good and the promise and the story, everything is great then.

But I think from the lead magnet, then I have a BSL in the next page and the secrets are going to be sent to their email. And I think that I have some kind of problem there that I think there's some kind of something wrong. I'm from Mexico, by the way. Okay, I just connect. So they they opting in for a lead magnet and then the thank you page you have a vsl selling them something so you're saying there's a gap what's the gap between there's just like what they're asking to what the video is completely different or what's the gap

yes because i'm i'm giving the promises that i will give you the interview and the next video that they're looking at is the vsl not the interview it says like the the interviews in your mail so i think it's clear but the next thing that they're saying is just like at the bsl and and i don't know if that makes sense or people will like probably leave or i don't know if that's like a mistake gotcha so it's on the page you tell them it's in the thing do you mention the video at all in the VSL? I did mention like a, unlock a secret video. Okay. Yeah. Because I mean, basically just positioning.

So like what I would say is, is like on the VSL, maybe it's just adding a little bumper at the beginning where you're like, Hey, thank you so much for, you know, asking for the interview. I'm going to send an email. It should be in like, I don't know how long your VSL is, but if your VSL is like 20 minutes, I would tell them like, it should be in, like, I don't know how long your VSL is, but if your VSL is like 20 minutes, be like, I would tell them like, it should be in your email box in about 20 minutes from now. So don't rush right now, but it's going to be in 20 minutes from now.

It's going to be there. But before you do, while I have your attention, I want to talk about something really, really cool. And then you can roll right into the, into the VSL. But that way, that way they don't feel like it's a bait and switch, you know, but like, oh, show me this, but I'm getting this. It's more so like hey we have this it's amazing it's gonna be sent to your email you can even show some clips of it

like here's the interview like here's my favorite thing to talk about it's gonna be amazing you're gonna love it but uh again that'll be in your box in 20 minutes right now i'll talk about something that's very time sensitive um and so if you give me give me your attention for the next 15 minutes or so i'm gonna walk you through blah blah blah whatever the and then go right into the bsl from there does that make sense yeah that actually makes a lot of sense and okay yeah yeah yeah yeah because if i mention like the amount of time that it will be taking for them it will perfectly work and um can i just ask another really quick question sure um so um i'm working as a some kind of road partner so i'm doing like the representation

of artists so the next step after this funnel is launched with this artist i'm trying to find like new people and start doing like some kind of affiliation i i would like to know like what would you think that would be like a good next step and next focus now like after the funnel is launched and i'm like, I'm just fixing details. Mm-hmm. So you didn't, right now with this first off, first artist,

are you in a partnership with them or how does it work right now with them? Yes, we did like a whole representation. Like we are literally, he just is doing his thing. Like the slogan is like, we do the Spanish is exponenciamos.

So we do exponentially the expertise of the artist. So the artist has to be just focused and we just report everything and do the strategy and invest on it and do like the whole everything. He just has to create. Yeah. The question is how do you start finding more people like him afterwards? Yes. Yes. Should I first look for more artists or focus on the affiliates of the artists?

Because he has a really big community. He has like one million people in his community. Gotcha. I mean, I think the biggest opportunities for you to make that a really big thing, right? It's like focusing on that artist having success growing it it's like if you if you do that and you really like focus on figuring out the best ways to monetize it and to grow it and like um like people will line up coming to you afterwards like what like they're asking like what's happening how are you doing all this like they won't know and they'll see it happening and they'll start coming to you so i wouldn't worry too much about finding next

person as much as like how do you turn this person into a million a 10 million dollar success right just focusing on that and then when you do that like i said everybody else will start coming because they're going to see what's happening i've seen in the states in the states there's a artist right now connor uh connor price who's got who just kind of blew up uh like two years ago socially and um and ever since then like every other artist is like freaking out coming to them trying to try to hire socially and um and ever since then like every other artist is like freaking out coming to them trying to try to hire him and his team all sorts of stuff because he he showed you know he figured out a way and it blew up independently by himself and um i think that you that yeah same thing will happen i would not worry too much about i think it'll be easy to find the next people

it's just really focusing and like they take that opportunity and like and like learning all different ways to maximize that and to monetize it and just get better and better and better at that at that opportunity and then if and when you want to roll out more you could but my guess is there's probably enough money just in the one as well that you can that could be your you know your core business for a long time so okay so i should so i should focus on winning the come at love with this artist and then focusing on the artist. Oh yeah. That's what I'm saying. Okay, I'm listening. Guys, thank you so much. And Dante, you really, really, really, when I started doing these phone calls at the beginning, you really had a lot of energy and it helped me a lot.

And you've been amazing. And you have an amazing team, Russell. Thank you so much for everything. Oh, thank you. I appreciate that. Thanks so much. All right, funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually

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That's rocketmoney.com slash Russell. Great job, Kiara. Thank you for the kind words as well. Let's keep this moving and grooving, gang. Funnel Fridays with Russell. It's been, I've missed it for years. Krista is next. Hey, Krista.

Hey, Dante. Hey, Russell. Can I just say, Dante, we're kind of matching today, right? Yeah, cool. You planned that ahead of time. What's up? So my question today is, so my business is sustainable swimwear we make um swimwear out of recycled ocean waste um ocean netting plastics like that and one of my biggest things is i do

like lead generation through community um beach cleanup events and so this is going to be my third year doing it. And one of the problems that I'm having is I set up my funnel, but we have a limited availability for the cleanups. But as I'm using it for the Legion for my products as well, how do I one one do the funnel to where it's limited spots but then continue to sell the products to them or at least offer the products to them so they understand so there's a the beach cleanup stuff that's when they're paying to come be part of or the what is that no it's a free beach cleanup for the community a lot of um um, big businesses attend, um, like Coke, uh, Coca-Cola, um, a lot of local, um, police departments and stuff. So they all join, but it's like a lead gen type thing. So a lot of people, whenever they come to it, they're, it's like a brand awareness type thing.

And then they're like, Oh, we're cleaning up the beach, but then you're also making your swimwear out of, you know, ocean pollution, you know? And so it kind of marries the two. And so I guess with the limited availability of the personnel at the cleanups, how do I, during the registration funnel, still offer my products with, I guess, the limited availability. Because I guess I could show you my funnel right now for the registration. I'm trying to understand. So only some people can register to come to the cleanup, but you're trying to sell the stuff to everybody. Right. So you, like, stream the cleanup so we can watch it from the comfort of their home if they're not there or whatever?

Yeah. So, I mean, we do, like, Instagram Lives and stuff like that. So we share, you know, we do like Instagram lives and stuff like that. So we share, you know, on social media a lot. But, you know, that's free too. But a lot of it is, we have the lead squeeze with the registration. And then after that is like, hey, buy the t-shirts. You know, we have Beach Crew t-shirts made from, you know, organic bamboo cotton that's, that supports the cleanups. And then after that on the thank you page, I have the products on the bottom that says customers also love these products,

you know, and then it has some more products. So that way we get the registrations, but then we also get them to buy the t-shirts and look at our other products. Yeah. So I'm still not sure the question, the question is like people registering, you're selling stuff, but like, how do you just sell stuff separately from registration? Or you said there's limited amount of people, I mean, hundreds of people go to the registration every year. And so I want to make sure that they know that it's capped, but also be able to offer them the product if they're already in the funnel, if that makes sense. Is there a way you can do something where it's like, I'm seeing like Mr. B style because my kids watch him too much, but like where it's like they're registering for a chance to win a thing to come to it

or a chance to do a bad or something. So that way you get 100 registrants. You don't have to close it down. It's like how do you get 10,000 registrants or 100,000 registrants, right? Like it's like almost like there's like VIP. VIP gets to come be on the beach and then secondaries like we're going to be streaming in a private Zoom. What's going to be happening in third?

And then like you have a chance to win something where you can come with us and be part of then secondaries, like we're going to be streaming in a private zoom. What's going to be happening in third. And then like, you have a chance to win at something where you can come with us and be part of the VIP or something like that. We're out. It can cast a bigger net where they're not necessarily registering just for the thing where you're captain a hundred, but they're registering for the chance for an experiential thing that happens there or something.

You know what I mean? Yeah, I understand. I guess, I guess like functionality wise, I don't know how I would do that within a funnel. Could you make, cause you guys don't sell right now, the a hundred spots, right? Could you sell the a hundred spots, people coming in?

I mean, we don't sell the a hundred spots because it's like a volunteer type thing, you know, since we're cleaning up a beach, I don't know if there's anyone who would want to pay to like clean up, clean up trash, you know? Yeah. You'd be surprised what people will pay for yeah it's very true we have a guy in our community who sells bigfoot hunting trips and he kills it with it so that's awesome um but uh have you guys just got an idea you're like i'm launching a big

foot hunting trip funnel right anyway um yeah i mean i mean how many people register for one of these events typically? So we've had years that it's been like 300 people, and the city has capped us this year because that year it was just chaotic. Yeah. Gotcha. So, I mean, you could do a countdown. The first 100 people get to come in person, and then after that, blah, blah, blah, and then we're going to pick somebody who gets to come in and be part of the experience, something like that.

So that way you can – I mean, I don't know exactly how to do it technically. I know Jamie Smith has a bunch of – I don't know if you know Jamie Smith that runs CF Pro Tools, but there are a bunch of hacks he built for ClickFunnels to do stuff. So I know like with physical products, he has a little plug-in you can plug in. He's like, I only have 20 t-shirts. You can do it. It'll count down to 20.

They'll stop selling them. Um, and I'm sure there's some hack that Jamie has in his, in his, his toolbox of hacks that you can use. They would be able to do functionally what you're trying to look for. Um, so you go to CF pro tools.com.

That's where I would look to see if he's got something specifically, but I just think you make it work. It's like, all right, we got a hundred spots. First hundred people register. You get, you get part of it. Um, plus you get, I don't know, 10% discount think you make it work. It's like, all right, we got a hundred spots. First hundred people register. You get, you get part of it. Um, plus you get, I don't know, 10% discount on cool t-shirts.

The next percent of people, you know, but something that works is it's like they can still register because they're getting part of the experience. They get to feel the awesomeness. They just don't get to be there. Um, and you just kind of, you just kind of state that. And then on the page, I, you have like, you know, a hundred spots. We have 30 left of a hundred. We have 17 left of a hundred, 10 left of 100 10 left of 100 like spots are sold out but now you have a chance to win to be able to

come and be part of the thing we got three we're doing a drawing next week for three people to come and be part of the the actual experience keep registering invite your friends i'd even add i don't know if you know up viral up viral is like a little viral script that you can you can put on the thank you page where it's like they enter chances to win so it's like hey uh there's only three spots left uh if you invite your you invite your friends you can you can uh enter a chance to win and if your friend wins you get to come as well that's kind of the concept but then like they start virally growing and they start sharing they get a link where they can share the the event as well and i bet you could get from 300 people registering probably you get you know a couple thousand registering by having some of these little gamification things in place to get people to want to share with their friends and bring more people in and all that kind of stuff.

Does that make sense? Yeah, that does make sense. I guess just if there are the thousands of people that are registering with a viral thing, I'll just have to, I guess, tweak my funnel to where it's only the first 100 and then offer, what do you say, the live video for the next. Yeah, like a live stream or something. And then, yeah, they have something where it's like the reason why they would share with UpViral is because they have a chance to win, be part of it. Or maybe it's, again, I don't know if you have celebrities coming or local celebrities or something. Three people are going to come and have dinner the night before with blah, blah, blah, whoever. It actually started because I was a big content creator in the area that's why like

a lot of people were coming at first i didn't do any lead gen no marketing at all that's why i got started and then so that was kind of like that i guess upsell was like hey i'm gonna be there and when i was there everyone was like i want to take a picture with you you know so i don't know if that's something i could offer now that I'm a little older. I don't know. It's been like years. For sure. That could be your upsells.

Just like, hey, first try to get a free ticket. If you want the VIP package, it's $100. You want that. And it comes with a shirt. If you want the double VIP, you get pictures with me. I don't know. I mean, it still blows my mind. We sell our $25,000 coaching program.

And the bonus is they get pictures with me. And we get 800 people line up for a picture with me afterwards. If I'm not lying, it blows my mind every time. I'm like, why would you want a picture with me? That's so weird. But yeah. Yeah. That's how I felt at first. I was like, Hey, let's take a picture. I don't know. I thought it was like normal, but okay. Yeah. I can definitely think about those things. I appreciate it, Russell. No worries. Congratulations on the event. That sounds awesome. Thank you. Super cool.

Edgar. Yeah. He's ready to roll. I love the fact that like in our, in our community, like how different and diverse all the businesses are. Like you just saw it today in the first three, three question answers.

Anyway, I love it. Like when I got started in this business, everyone was doing the same kind of business. It was just kind of boring. And now it's like, here you see so many people in so many things., I love it. Like when I got started in this business, everyone was doing the same kind of business. It was just kind of boring. And now it's like here, you see so many people in so many things and I love it.

So thank you guys for being awesome. Awesome. Awesome. Thank you so much for having me. So we are a real estate coaching company and I was wondering if you could review our funnel. We're going live next week. And so we're making changes, adjustments, and we're really excited. And I saw how you reviewed everybody else's funnels.

And I was like, I need to bring this up. Yeah. So would you like me to share my screen or I can give you the website? Yeah, let's pull up the screen. That'd be awesome. I just made you a co-host. You should be good to go, Edgar. Thank you. All right.

So here is our website. Everything's through ClickFunnels. We're using the linchpin method, which, let's see, I believe everything should be live. So if we go to get our free gift, you get to go to our upcoming program but still like on a countdown so you won't be able to go further you would get like an email um with another countdown um so again we're a real estate coaching company we coach agents to be successful right especially in these challenging times and all the laws changing i don't know if you guys have heard yeah it's it's been i got a lot of friends in that market it's been a little more brutal lately for them

so oh yeah absolutely okay scroll scroll the very top so this the very top phase is where you're driving traffic to or is this yes um okay so my question for you i look at this i don't understand the big promises like what's the big unique like the your unique selling proposition like why would i come like why would i give you guys money versus somebody else like the big like what i see here is the proposition is that i'm gonna get real momentum like momentum not something like that's what they need but what do they want what's the what's the tangible sexy thing where they're like i must click on this button and give you all my money like what's the what is it like what's your guys unique selling proposition gotcha gotcha i'm asking a question what is it what do you guys do

oh you're asking me yeah yeah yeah yeah so we definitely train agents to be listing agents so that's something that nobody else does and And me, myself, I'm a product of my coach, who is also my boss now. So we train agents to be listing agents and that's something nobody else can do or nobody else wants to do because that's the hardest thing. Anybody

can go show a house, be a buyer's agent and do all these little things. But to go out and be a listing agent, go out and get market share. And that's where the power is. That's where the money's at. That's what we train agents to do.

And it's very difficult. And most agents fail. I think the average is about 90% of agents fail within the first year or two. So that's our value proposition. And also we come from a place of integrity. You also we come from three times why why is it difficult it's difficult for them to do it or difficult difficult to achieve a lot of people just get stuck um they see how hard it is just uh so many objection handlers that um it needs to be memorized um because let's say someone wants to sell their house,

they're going to hit you with, oh, why would I work with you? And then just that little thing is too much. Oh, I have a friend who has a license. Why would I use you? Oh, someone's willing to do it for a half percent off, right? So why would I give you 3%? So there's lots of different reasons where people just get stuck and can't move forward.

And that's where we come in and help you overcome those obstacles. Okay, so for me, if this was my business, I would look at this. I'm like, okay, that's like, again, this above the fold doesn't tell me any of that. This just seems like, it's just kind of technobabble. Help agents create consistency and give you everything you need to build a sustainable career in real estate.

Like what you got to do is make this sexy. So it's like I would lead with like did you know that 90% or 93.2% of all people in real estate fail within the first 12 months? The reason is because they are focusing on buyers. It's actually the wrong thing to focus on if you're just getting started. We're going to show you guys the backwards way that we were able to insert your claim, how I was able to sell 22 houses last year

without talking to a single buyer from the comfort of my own home, blah, blah, blah, blah, blah. Now it's like, whoa, okay. I know there's a bloodbath out there. I know I'm struggling. He called it out. 95% is struggling. Everyone's telling me to talk to buyers.

They're telling me not to talk to buyers. Like, what is that? Like, it's like the weird backwards thing, right? Like, we launched ClickFunnels. My headline was the weird niche funnel or my weird niche funnel that's making me. So, like, I'm using that concept, this weird thing that's different, that's unique to create intriguing excitement. And that's what gets someone to register and to show up.

Right. And so for you guys, it's like you're taking the common, which is every single agent's teaching or every single person's teaching you how to go out there and find buyers and blah, blah, blah, blah. Like we're telling you to literally do the opposite of that. So it's my weird backwards thing. That's the opposite of what everyone else is telling you that gave us the ability to fill in the blank.

Right. So what would be your claim? Like, what's the thing that you, like how, like when you, you said that you did this, you learned it from your boss.

Like how many, how did it work for you? Walk me down that real quick. Like how many did you sell or what'd that look like? Yeah. Yeah. Yeah. So I went from selling around maybe two to three million to around seven million.

And that took about a year. Yeah. So that took about a year. It was just a mental thing. Like I just had so many mental blockages where I was like, I can't, I'm not that, I'm not that guy. I can't do this. I can't talk to, I can't go up to a stranger and just talk to this guy you know it was just a mental game but he helped me overcome that it was nothing about you know

the actual work the work you do the work and it'll get done but it was a mental thing um so that would be the claim that's like how i sold seven million dollars worth of real estate without having without working with a buyer like something like that right it's like the interesting thing that's what good copy is it gets you intrigued like wait what what's that what's he talking about this is different than anything else like i gotta understand that right the one mental hack that took me from two million to seven million in just under a year right like so good yeah the one mental hack that was really good that was really good uh well no write down mine that's what i would say and then like that messaging you just flow throughout the rest of the funnel because i don't think we need to go through everything it's like just like the

first one's like the messaging is the key thing like you get the message right everything else will will flow you get the messaging wrong it's just like hitting a brick wall. No one's going to get past that, right? Gotcha. Edgar, have you said this funnel's live? You have ads running to this funnel? No, that was literally my next question. No, no. So our traffic is going to go towards these.

So let's see. Again, it's not live. Trying to see if I can access the funnels themselves. Maybe if I can edit. No. Oh, if you can edit, yeah, just click the name of the funnel itself. There you go. There we go.

Yes, so that's that. They've opted in. Preview. So this is where we're going to start spending ad money on and i was going to that was my next question how much it would be a good budget you know for ad spend so first off same same thing i told you before on this landing page right this is it's it's too generic complete multi-million dollar producer in two the order master with expired listings um anyway it's making this sexy again right like how i um um how i was able to flip 30 houses last year using uh an

unknown and since you tell them it's expired listings then they're like oh it's expired listings i know that is like i usually in a registration page i try to build curiosity so usually i tell them what it's not what not what it is right it's like this weird this this weird loophole i figured out that um helped us to and like saying multi-million dollars seems so generic no one's going to believe it right it's coming down saying we sold 32 houses and we made 1.65 million like the more specific the better so uh the the loophole effect we found that um that helped us to sell an extra 32 houses last year um and then so that's like the and then i almost hit on the reg page back and it's not what you think is it's not this it's not that i'd say

a bunch of things though it's not now there's a tree what is this i have to understand that's number one number two question was budget so um yeah so what I look at, what's the price point of thing you're selling on that webinar? Or is that a webinar? I think. Yeah. Yeah. No. So the, it's a, it's a membership course. Uh, our starting price is $97 and that's for the first month. And then after they're done with that, they ascend to the next level and that'll be $297. Of course they can pay for a whole year and that'll be a lot more. Um, but they can pay for a whole year and that'll be a lot more. What are you selling on the actual webinar though? Are you selling a year version on the webinar?

The webinar? No, no. I'm sorry. Am I selling the webinar? That's a webinar opt-in, right? As we see the name Edgar, but they're going to register for that presentation to learn that secret thing and you're going to sell them in that presentation, correct?

Exactly. So the webinar itself is webinar itself what's the price point yeah so $97 course and then the $297 course okay so if you have someone on a 90 minute webinar you should not be selling a $97 course it should be yeah like i see thank you page obviously doing lynchpin so thank you page you put people in their for a $97 a month course. But if you get some of our webinars, I mean, the lowest you sell on the webinar is $500. I'd say at least $1,000 to $2,000, especially in this market, is what you should be selling on the actual webinar. Like doing a perfect webinar, like the way we teach it. And so if that's the case, that's what I look at. Yeah, like I would, I mean, I would default,

I'd probably test on a thousand dollar course, which could be, it could be just a year access. And that's what ClickFunnels was right. We launched it as you get a year of ClickFunnels for a thousand bucks, plus this course, plus the, you know, we create an offer. But that's what, yeah. Is that what this is right here? Yeah.

And right now you're selling this for, for what? $97 a month yeah so yeah so again i said i was a month what i would offer on the register on the thank you page and then when i'm selling on the webinar it's going to be a year version of it so so a thousand bucks they get they get a year's version a year's worth right because if to make the webinar numbers numbers work you gotta have you gotta be selling mid-ticket. So that comes back to, okay, at the end of this webinar, I'm selling a $1,000 offer. What I normally do when we launch a webinar is we spend $1,000 to the webinar, and I see if I can sell at least one. If I can sell one, boom, we broke even.

This is awesome. We don't sell one. Webinar sucks. I've got to fix the webinar, rewrite the webinar, spend $1,000, see if I make one sale. If I do, woo-hoo, broke even. Make two sales, all right, now it's game on, right? And then you start scaling and rolling it up. But ideally, eventually, it's that spot where you're spending $100,000 a month and then $1,000,000 a month on it, right?

But it's just initially it's testing like if I make one sale on the webinar, how much do I make? I make $1,000. Cool, let's invest $1,000. See if I can make $1,000 back. And then that's the first week. And then that's the week and keep keep going uh so on and so forth from there got it got it wonderful wonderful yeah we have a couple of these if you haven't read expert secrets yet read that that's that's the guidebook that teaches you exactly how to do that how to grow it how to scale it um literally go to the webinar presentation slide by slide by slide by slide but slide. I'll get on it.

That's the book that'll help you master how to make the webinar work. Wonderful. And as for the ad spend, what would you suggest would be the, like a budget, a good budget to spend on a weekly, monthly basis? Like I said, so you run the webinar. If you sell a thousand dollar product on a webinar, you spend a thousand dollars in ads and try to break even. And if money's no object what would you say same thing i do not i do not just dump in 25 000 a webinar i hope it converts like i go slow you test everything slow you grow you scale it okay in the expert secret book talk about

the goal is not to do webinar once it's your webinar every single week until you perfected it right and you get better you tweak it and you tweak it and you tweak it so initially you put a thousand dollars in see if you break even if you don't if you don't break even the webinar sucks go back and rewrite the webinar and spend thousand dollars and keep doing that to like okay it's working now now we start scaling now we go to two thousand then to five thousand and ten thousand but i've seen so many people lose their shirts like i created a webinar russ so i spent 30 grand in ads nobody bought like why would you do that I don't do that at this point. I don't have a budget, but I'm still going to test something in small scale. It has a little bigger, a little bigger, a little bigger.

And then we start scaling it. And so that's, that's just the game plan. Wonderful. Wonderful. I really appreciate your insights. I'm going to get on this now. Awesome. Thank you so much. Expert secrets. Go read it. it. Will do, will do. So good. Hey, Funnel Hackers, I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent.

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Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Let's hop over to Beth. How are we doing today Beth I think we both clicked the unmute button at the same time I think we did I'm fabulous that's always my answer how you doing

living the dream I can't believe he's live I hear you live my question Russell is I do I'm a digital marketing person. I've been doing that for about 20 years. But my biggest customer right now is a laundry delivery company.

I've been working with them for a little over five years. All of their everything comes from Google Ads. They don't do anything outside of Google Ads. And I really want to build a funnel for them. But I don't know what kind of funnel to do for them. They don't have a value ladder. They don't have, um, and, and the other thing, when they first got into this as a laundry delivery company, they pick up your laundry, take it, wash it, bring it back. Um, freshly folded is the name of the company. And,

um, when they first started, there wasn't any competition they're in san diego they're the biggest laundry delivery company in san diego but now there's all these other guys coming in and there's a bunch of national chains and there's a lot of competition so the ads ads costs keep increasing and it's just insane now so i really want to move them away from that and do something different if this was your, what kind of funnel would you do? And what kind of value ladder would you build? Cool. Some companies is harder to do a value ladder if their company's not, you know what I mean? So I understand that may be harder. The bigger, so the biggest thing is like when ad costs go up, you got to make a better offer or a better creative or things like that. You know what I mean? So my question is like,

um, like what's the offer you guys run right now? Um, they, they have a, they have a, a one-time pickup whenever you want it, or they have a weekly, you know, you pay, um, you get your laundry picked up every single week. And so you get a little bit of a lower rate per pound if you if you have a weekly pickup and then um a lot of times they'll have me run like a fifty dollars off of your first order or twenty five dollars off your first order whatever it is they'll always do a first order um deal on the on the google ad so i know that's something i could put into a value ladder but beyond that i mean something even like like an offer,

like, Hey, get three shirts clean for free. And like, can I think about this? Like, um, the first time I hired someone to come and take and fold my clothes was one

time thing. And it was the greatest thing I ever did. And now it's been, it's pretty quick. So man, 12, 14 years now we've been doing delivery with the same company for 12 to 14 years because they

did my things once. And I was like, this is so much nicer than me ironing my shirts. Like, is there a way you can even do something like that? Where it's just like, Hey, we're going to do three shirts or three shirts or a dress for whatever that is. Right. And just have an offer like that to get them in the door. Cause like, that's what I would try as an offer that the big chains probably can't, or they're not willing to do um that'd be the first thing and then then yeah like you can run it because they're doing you said uh paid ads or organic ads right now hey it's all paid ads we're spending like two thousand dollars a month to get 10 new customers and that's worth about 400 i i don't know how i don't know why they're i mean

it's just insane how much money they're spending in ads. And I really think we could do something completely different. Yeah. What have you even read? Like Facebook, like local Facebook and just like all the different, different things. Um, I mean, I would probably just try to make a pit. Um, like the kind of funnel I would try to make is just one. I would almost look at like what Groupon, like a style page, like what Groupon, Libby, I don't know if those companies are still around, living social, like those deal of the day sites. But I have something like that where it looks kind of similar. People are used to that concept,

but it's making a really, really good offer. And then just running Facebook, Instagram, like all the ads locally, you know, geo-targeted around there. And just make a really sexy first time. I would make sure you position as a first time only offer because you don't want your existing customers seeing it and then trying to get free stuff done, you know? But I think something like that's how I would structure because like, because you're right,

it's gonna be harder to get a value ladder. They're looking to, you know, that company's like, they're looking for repeat service. Like that's how that one works is repeat service, you know? I mean, unless, I don't know, I've never seen upsell. No, never enjoyed upsell me on like coming in, cleaning all my sheets and everything else in my house. But I would probably pay for that if somebody had offered me that. They will do that.

And they do, they, I mean, we'll run a, we'll run an ad. Like sometimes we've run ads where we're, you know, are you not ready to take us for a spin yet? Just have us do your sheets and your towels. Because some people don't, they don't feel comfortable sending like their underwear and, you know, whatever. And so I'm serious. It's a real thing. And so we'll say, hey, just send your towels and your sheets and stuff and see if you like it.

And then maybe you'll be more comfortable sending other stuff. Yeah. One idea for you that might help spur money. So whenever I worked, I used to work a lot of local businesses back in the day. And I had a magic trick that everyone thought I was a genius. And I would just, they're like, what can I add a funnel shot around? Like, before we make ads or funnels, I want you to give me your dead files. I'm like, what's a dead file?

I'm like, I mean, as a customer, it's coming in the past, but no longer give you money anymore. And they're like, oh, yeah, we have dead files. And so every company has that. I guarantee that company probably has a thousand people that in the past have used their services and are not currently using them. And so I do, I just go get that entire list. I build an email list. I start sending out offers to the email list. And usually you'll make 10 X on that versus any ad campaign. Um, and it doesn't cost you any money. It just free free um free stuff so every time i go i get it my buddy owned a gym uh he like he like wanted me to build him a funnel and drive traffic and i just grabbed his dead files and we filled up his gym in three weeks just make say a couple

offers to the his dead files people who've been there in the past and then he's like all right i don't need any ads yeah we filled the whole gym up off uh dead files so i bet you there's a lot of low-hanging fruit and uh opportunity just that in the list they're probably not monetizing or using or sending out offers too so just another thought i know they've got a guy that's doing email marketing but he's going off like we have people that come in through the funnel and or in through their ads and they will sign up for service and then there's some people that come in and put their email and all the stuff, but they don't actually order us to come pick anything up.

And he emails those people, but I don't know that they're going, we've gone backward to people they used to service and see if we're servicing them now. And that's a good idea. Oh yeah. Never had experienced once. Yeah. Yeah. Beth stick with it. When Russell has to go and you guys help me bookmark the pizza guy story, we're going to hit the once. Yeah. Yeah, Beth, stick with it. When Russell has to go, and you guys help me bookmark the pizza guy story,

we're going to hit the list. Absolutely, Beth. Yeah, I know what you're talking about. Yeah, because I learned it from you, Russell. Are you kidding me? Of course you know. If I didn't know, Russell, I wouldn't know anything. Hey, gang, we're getting really close to 1 o'clock here,

and Russell's going to have to go soon. So I want to go to Nadia and then Dodd. And then of course, I'm going to stick around after and, and, and be here to talk to you guys about all this stuff, but Nadia, let's get after it.

Hi, can you hear me by the way? I just want to make sure. Okay. So, uh, hi Russell. Hey.

Um, I have a question with regards to a course I'm making. So this course I thought of making because for instance, so I have so many things running through my head every day. I can't possibly remember to like drink water, take meds or like sleep at a certain time, track my expenses, whatnot. Right. So I created the spreadsheet. It's a pretty cool spreadsheet. I want to turn it into more of a program. I kind of have it like halfway there. But I also want to connect it to an actual like notification light that a person could have on their desk or on their wall. You can buy this on Amazon for $30. You know, you can program it. You can have text on it. Like you'd have a huge sign on your wall that says, do this, do that. So you can purchase it, but it's like, of course it's somebody else's brand. It's somebody else's product, but it would be attached

to my course. It'd be a course that I would be making too. So it'd be a course on, you know, the basics of, you know, like here you have to do this and this and that reminders, you know, like this is what you have to do to stay healthy exercise, you know, do, do these basics. And then the upsell would be financial literacy or whatnot, like basics, basic stuff that people actually need. Like I, I, I swear people need this and, um, cause I needed it. So, um, so anyways, um,. So anyways, my question is around the notification light. So should I direct people as part of my course to purchase the light and program it themselves? I can create one myself by using like, it's easy enough. Like it's the same cost for me to create one with an LED display and using like either

Raspberry Pi or like Arduino or whatnot to program those and actually send it to the client and actually make notifications that way. Should I make my own product it'd be physical product along with the course or should just direct people do the easiest thing direct people to buy this other branded thing this brand is typically for people who have dementia i don't know it's it but it works you know it's something that people can use. Dementia secrets. Yeah. Right. So here's my advice, what I would do.

So in the short term, I would definitely, I would advise like sending them somewhere else to test the offer first before you spend the time and the energy and the money to go and custom label. So, for example, before ClickFunnels, I had a supplement company called Nersel. And we spent all the money and we built the thing and the funnel was running, but we had no upsells or anything. And so I was like, we should make a skin cream that goes with this. And so we hired a chemist and he made this whole formula for the skin cream and we're going to make it. But it was like they wanted like 80 grand to run the first batch of skin cream. I'm like, ah, what if nobody actually buys this thing?

So what I did, I went to Amazon and I found a very similar skin cream to what it was. And I bought a hundred bottles for like a thousand dollars. They got shipped to my house. And then on the sales page, we had a picture of a bottle, but it had an R label on the, we just Photoshopped R label on it. We had their ingredients on it and we tested it. We started selling it, started selling it. And at first it didn't sell. And so we kept tweaking and eventually started converting really well. And we started selling through the started selling it. We started selling it. And at first, it didn't sell. And so we kept tweaking. Eventually, it started converting really well. And we started selling through the inventory really fast. I was like, okay, this is a winner.

And then I called the lab. Here's 80 grand. Go make our custom one. And by the time we'd sold out of the whatever, the thousand or so that we had bought of the generic one, then I had my own product, my product line. But I didn't gamble my money until I knew it was going to sell. And I knew people were going to sell and i knew people were going to buy it so do you think that i should rather than sending them to amazon to purchase it i send it to them and purchase it myself send it to them as like part of the package

yeah that'd be that'd be easiest yeah and you can even contact the company be like hey can you white label this for me like what would it cost because a lot of companies like are really bad selling stuff and they'd probably be like i want to order 100 of them but can you still know my my logo on instead of yours and i bet you could get nine times out of ten you can get people to do deals like that and it's not going to cost you hardly anything okay and then without the white like like let's say i couldn't white label it i like it's totally legal to like purchase it and then not necessarily branded as your own but just like send it off to a person. Sure. Yep.

Bundled in there and go for it. Yep. Okay. Yeah. Very cool. That's exciting. Thanks. Yeah.

Good luck with it all. On that note too, gang, I just got word. We're going to have bundles really soon available to everybody. So amazing. Last, last one for, and then we'll, we'll Russell, it's one o'clock is it okay if we do one

more are you up on it amazing let's hop over to dodd how are we dodd hey dante hi russell thanks for taking my question even though uh it's an ecom question all right so uh if not yeah i'm sorry i will i will answer that you'll be right up rocking and rolling after Russell's gone. We'll just stick to expert. I'll just listen to Ibarrios. That's fine. You're great, Dodd. I appreciate you, man.

Let's get after it, Michelle. How's it going? Okay. Amazing. I am not sure. I've been running this funnel to my vintage kitchen people trying to see what they're going to buy. And I just cannot get the offer in front of them that they're going to take me up on it. Interesting. What's the offer you've been rolling with them?

So I've got, um, I got a lead magnet going, join our vintage cookbook club. And then I give them a lead magnet and like, okay, what can I do to get them to purchase? Maybe I can get them to buy the printed version of this book. So my ads are converting really great from my lead magnet. magnet and like okay what what can i do to get them to purchase maybe i can get them to buy the printed version of this book so my ads are converting really great for my lead magnet but they're just not converting as well for the the next step of the funnel the lead magnet is the uh the book and then the upsell is the same book but um print version uh-huh okay i wonder if you did something where it's like the lead magnet, if you just changed a little bit where it's like they get 10 recipes or

something. And then, and then the upsell is like, Hey, if you want to unlock all the rest of them, they unlock, you know, blah,

blah, blah, blah, blah, blah, blah, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah,

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blah, blah, blah, blah, blah, blah, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, value in the upsell. So I did that because I switched it because my printed version was getting, I think, a 3% when I'm looking at my analytics. It was getting a 3% take.

Then I'm like, I got to make more. So what if I added a couple other things? So then I'm like, okay, how about I give you the secret place to go look at the 10,000 recipes online. Plus I'll give you the printed thing. Plus I'm going to try and throw you in a kitchen product. Then I feel like I'm baiting him. I don't know. It's just not working. Wait, it's not working because you feel like you didn't want to do it or because you didn't actually convert? It's not converting.

This is a mental issue on your side, not a conversion issue, but I'm not sure yet. It's a convert. Like, I'm looking at my analytics. I can show you. It just doesn't seem like it's converting yet and what percentage of converting at zero okay so like i'm getting like price point on it uh 1995 okay um so the physical plus the other stuff can i see your landing page for the, the upsell for the book? Yeah.

You're good to go, Michelle. You can share. Thank you. The thought of a thousand recipes stresses me out. I feel like that would hurt the conversions. Like it's too much. You know what I mean? Okay.

So do you see it? Do you see my, okay, sorry. So here's the landing page. Do you want to see the landing page? Yeah. This is the lead. This is that that the is that the cookbook right there uh no i don't have an actual picture of the cookbook it's in this video i put together but i don't have an actual picture of it what's that box that is here is that the box that comes in yeah okay okay step number one if you're selling a cook a printed cookbook you gotta show the printed cookbook i'm sure it's in the video but

i would have pictures of it and like because you're trying to sell the experience the experiential side of it right uh-huh that's that's what the vintage like having it there like so you got to show that experience a little more i think okay um are they like a spiral bound like book or a physical book or what's it how's it actually spiral spiral bound okay so they already have 12 finished cookbooks from the opt-in yeah the opt-in is the digital version of this and so the first offer at least is this bundle of get the printed version of it plus the 10,000 secret place to go look for more and uh a kitchen product what's the kitchen product uh they're called euro scrubbies okay and that comes with as well okay um can i see the the uh registration page the opt-in page

the opt-in page like this one-in page. Like this one. Yeah. This is where you're sending all the traffic to right now. Right. Do they know what the Vintage Cookbook Club is? I don't think so. I mean, it goes down a little bit explaining some, but no.

I just want to take a quick moment and hop in here. And we just did this on Tuesday with the e-comm track. And I really want to take a quick moment and hop in here. And we just did this on Tuesday with the e-comm track. And I really want to hit this and I want to drive it home to you guys right now. We've already seen the framework, how many funnels have come up and how many examples. And if we look at this, the above the fold, the most premium prime real estate on the page, we have number one, half of the page is an image of the vintage cookbook club. And we can improve that image very much so. And that image is not really invoking any emotions.

Right, Michelle? Like when somebody sees that, what emotions is that invoking? Whereas instead, what if we have an image of maybe like a current mom who's like 35 and she's with her mom, who's maybe like 65 or something. Right. And now they're both looking at this book. They're in the kitchen. They're smiling, right? That's what we want to take up real estate with. And also who are we speaking to here? Become the newest member of the vintage book club, which, uh, the vintage cookbook club, which I don't know, discover a whole new world of vintage kitchen charm in trying to speak to

everyone. We typically speak to absolutely no one, right? Time and time and time again, we said it. So just like it, as soon as you land on the page here, it screams the generic, the broad, the large wide net. Can I show, can I show my screen real quick am i able to do that still absolutely yeah you're good russell so i've only sold one cookbook ever it's called the funnel hacker cookbook um this funnel i'm not i'm not optimized this for a long time so i'm not saying this is the best funnel ever but um conceptually you see like me holding the cookbook plus you see

the recipe like i had milk and flour you see my page by the way i think yeah yes you're good but yeah you see it's like i'm showing the cookbook right here. And like, you can get my top 22 sales funnels for free. And so I have a new funnel cookbook. Like, conceptually, that works. Like, oh, I'm going to get this cookbook. It's amazing. And this is a digital option as well.

And after I register, I take them to a different page. But again, if and when I rebuild this page, I take them to, like, next to a page like this, which is like, congratulations, the PDF is coming to you. I want to ship you physical copy, but I would use a two-step order form right here. So see the video of you actually holding it out. This is like, you got the digital, which is great, but I really hate digital because then it's like you're printing out one page and you can't flip through it

and like the vintage nostalgia, the best thing is having it here and I have it there. So when I'm cooking, I have it on the, and I be demonstrating it. Like when I'm cooking, it's spiral bound, it's open so I can cook and my pages aren't shutting or my kids aren't dumping water on it or whatever the issues are with the print one. Or, you know, like I have all the recipes. I can flip through them.

I can see it while I'm cooking. And like it's so great. But then I'd have a two-step order form. So it's like ship – like they're seeing it's an offer real quick. I'm like, where do you want me to ship your copy of the cookbook? And like that's kind of how I would probably structure it if it was mine all the way. You know what I mean? Okay.

Perfect. Thank you so much. And I do think – I do – I think the thousand – the length of the thousand cookbooks makes me nervous because I'm just like – at least maybe overwhelmed. I'm like, ah. I almost go like on the Reg page like, hey, I just want – like I just launched this new cookbook. This new physical cookbook is amazing. If you want the first three chapters for free, opt in right now. I'll give you the first three recipes or my favorite cake recipe or whatever it is, right?

So they're opting. They're seeing the full thing on the Reg page and then the ads. Like, oh, this is a really cool thing. You're like, this is my new thing. But if you want these pieces for free, let me know. I've seen people with book funnels. They're like, I just wrote my new book. It's amazing.

If you want the first two chapters, opt in down below. So I show the physical, I give them a piece to opt in. And then the episode becomes easy because it's like, I want the rest of it. I got two, I got two chapters, but I need the whole thing. And then the conversions go really high because it's like, they have a piece, but they want the whole, that makes sense. So that's probably how I would, how I would restructure it if this was mine. So my quick question then is it's more of this passion niche of, I just can't get enough vintage cookbooks to look at. Cause it's not that they're my cookbooks and I'm not selling you how to cook or anything like that. It's just a way to get

those kitchen people in with the vintage angle. Is that even a good offer then for them is cause I know this niche loves looking at these cookbooks and I don't know if this is a bad offer. I don't know the market at all, so it's hard to know. I would test the version I use first. If it's not converting, then we got to look at it and come back and be like,

what are you looking for? Do you want physical? Do you want more digital? Because you can have a membership site where it's just like, I give you five new digital cookbooks a month and that could be, maybe it's transitioning the offer to a membership site where it's just like, I give you five new digital cookbooks a month and that could be, maybe it's transitioning the offer to a membership site.

If you give them the thousand and you gave them everything without, you know, it's like, instead you're like, there's thousands of them out there. I'm going to curate. I'm going to find the five coolest ones every single month.

There's three coolest ones every single month. I'm going to give them to you and it's membership site and they're all digital and maybe that's the offer because maybe they don't want physical, maybe, but like, you don't know that yet. So I've tried the first version doesn't convert.

Then I try flipping it to like more of a membership model, give them a free trial where they get three cookbooks by cookbooks a month that you're curating through. You're finding the best of the best you're bringing them in, you know, and they kind of structuring it that way as well. Awesome. Thank you so much. No worries. All right, everybody. Well, I've been having a ton of fun, I got to jump on to the next thing. But this is awesome. So next Friday, I won't be here. Some of you guys know next week I'm doing the Selling Online Challenge.

So I'm going to be doing a full day VIP day on next Friday. But then after that, I think I'm back to normal. Anyway, but I had fun this week with you guys, and I appreciate it. I know Dante is going to keep doing more cool stuff with you guys. But just the biggest thing on my side I want want you guys to know, don't forget, like we always say this thing, like you're one funnel away, but it is so much more real than you even understand. Click funnels, we launched a decade, like next month will be 10 years since we launched

click funnels. And I had this meeting with my team the other day and it was really fascinating because in the last 10 years, as you guys know, I launched a lot of funnels. But if you look at like the majority of the growth of click funnels came from three funnels, it's crazy. And like, and we've been working, working and like trying to figure out the next big funnel that's going to hit for us. And so like I'm launching, even at my level, like I'm launching 10, 15, 20 funnels to find the one that's like, that's the thing that can scale, that can grow, you know, like click funnels. We launched click funnels five times before we hit the one funnel or the funnel hacks webinar, which was the funnel

that took it from, from an unknown startup to the point where we had 50,000 active members. And we peaked out at 50,000 members. We couldn't get past it. We're trying thing after thing after thing after thing. And then the challenge, the funnel we launched was the original one funnel way challenge, which took us from a hundred from 50,000 members to a hundred thousand members. And then in the, in between there, we launched other things, but like, um, I just want to encourage you guys, you don't know which funnel it's going to be, so don't be like, oh, this didn't work, this didn't work.

I mean, you're on our email list. You see we're testing and trying things all the time. Not that the other ones aren't working, but I'm trying to find the next one that's going to be, boom, this is the one that scales, that grows exponentially. I'm not sure yet. The Selling Online funnel that we're doing this week, that's been our highest converting funnel

since the one funnel I challenged five years ago. So in my mind, I'm like, there's something here. I'm not sure what it is, but we're testing it this week, next week. And then if it works, we can start scaling and growing it. So I just wanted to give you guys some encouragement. Keep your eyes open. Keep doing this game.

Keep playing it and keep looking because you don't know which funnel it's going to be. But as soon as you get one, you can go from nothing from nothing to something like Trey's a good example, like Trey's flashlight funnel. Um, it went from zero to $30 million in sales in like six weeks. Like it was just, that's the one that hit, you never know. So it's just playing the game, being obsessed with it, having fun with it, not stressing so much, like what if this offer doesn't work, this offer doesn't work. Cool. Try another one. Try another

one. That's what makes click fun so fun is how simple and easy it is to keep putting those things out there and then you get one of the hits that's like okay now now it's on like donkey kong and it's really fun so

stick out you guys keep having fun you're one funnel away i believe it it's actually a true statement i've seen it over and over and over again so keep playing the game and appreciate you

guys being here and i'm gonna pass it back over to dante for a selling funnel um only if you want to learn how to sell so guys being here and I'm going to pass it back over to Dante. For the selling funnel. Um, only if you want to learn how to sell. So yeah,

if you go to, if you go to selling online.com, you guys, it's a three day event I'm doing next week. Just teaching the selling side of things, but how to create a presentation and an offer and that kind of stuff. So, um, you're more welcome to come register and come be part of that if you guys

want to. And, um, it's going to be fun. So awesome. Thank you, Russell. Thank you.

That was amazing.