The Russell Brunson Show - Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson

Episode Date: December 9, 2024

I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life scenarios and the hands-on advice that can take your marketing efforts to the next level. From overcoming launch delays to optimizing webinar registration pages, we covered a range of topics that are critical for entrepreneurs and marketers striving to make an impact. Listening to these questions and the advice I shared will provide actionable insights you can implement immediately in your business. Key Highlights: Overcoming Funnel Delays: Strategies to create noise and drive traffic to time-sensitive challenges with limited time. Crafting High-Converting Registration Pages: Learn how specificity and curiosity drive opt-ins for webinars and challenges. Pricing for the Right Audience: Why raising prices can attract higher-quality leads and build long-term success. Simplifying Your Funnel: Tips on leveraging simple yet effective VSL funnels to drive conversions. Refining Offers: How to focus on one specific pain point to avoid overwhelming potential customers. Whether you're launching a new funnel, refining your messaging, or seeking inspiration for your next move, this episode is packed with actionable advice. Tune in, and let's build something amazing together! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I just got done with one of our OFA, One Funnel Away Q&A calls, which is always very, very fun. And it's kind of fun. One of the guys towards the end, he thanked me and he's like, we know you charge 100 grand a day for consulting and you're here with us for an entire hour

just doing Q&A. And so it was really cool. And I think there's obviously all the people at OFA have a chance to be on there and ask their questions live, which is amazing, which is why you should be in OFA. If you're not there yet,

go to onefunnelway.com and go sign up. Best 100 bucks you ever spend because you get three months of ClickFunnels for free as well when you go there. But anyway, I think there's some really cool things that came from this Q&A session. So I thought it'd be really fun to show it to you guys. And I bet two or three things will spark some interest in your mind. I know one of them we talked about was like moving away from pleasure and towards pain and where you use

that in front of offer versus the back end offer. And like some really cool things like that that are unique that I haven't talked about publicly very much or really anywhere. So hopefully that will be valuable and beneficial for you guys to go and check that out. And that's kind of game plan. So we're going to queue up the, the one funnel way Q and a from this week and hope you guys are amazing. And if you want to get your question answered live, come to one funnel way.com, go sign up and then come hang out with us next week.

Thanks everybody. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. If you don't know me, my name is Danny Walsh. I've been standing in for Dante while he has been away. How are we doing, buddy? Are we here? I'm here and ready to party. What's up, man? Let's go. Right we do have um our first

uh customer lined up ready uh with a question for you Russell and she brought this question to us on on Trey's call and was like man this is better for Russell so it's a first one up we are going to use the timer as well hopefully to keep everybody on track but if we're here let's let's get started okay yeah hi Russell. My challenge funnel is my first funnel. I'm a fitness instructor and I'm launching a new personal brand, Everbody. It's everbody.com. So I've connected my domain and I come up with a challenge for pre-Christmas people that are actually like in fear of gaining weight over Christmas which leads into the programs the mastery challenges that are starting via my app in

January. I've been faffing around with the workflow structure and I couldn't get it to work. So Austin very kindly stepped in to help me yesterday. But I'm behind schedule on launch of the funnel by a week. How would you go about gaining up some traction with with this and um have you got any uh ideas that you know we can put into place for the you know the lack of time that to make up for the time that i've lost yeah so the funnel working now that you got all the pieces working now though okay cool so you were hoping to launch it last week and now it's you're you're a week late that's yeah so the um 12 days of christmas

it's um it was meant to start on like the 13th i mean i know that it's not the 13th but i literally haven't even finished putting uh the images in So I will hopefully reach that point by Monday. However, I've still lost all of that time, and it's time sensitive, as I say. It was... The 13th is... Okay, so what day is it? So a week from today is when it starts.

The challenge, is it a free challenge, paid challenge? Yeah, so it's a free challenge with a VIP upgrade for access to the online fitness app. It's a six-week introductory offer for my mastery challenge which is uh for complete beginners um and adhd's that find you know processes really difficult which is like me really um me i understand most of them's call i'd assume actually but and also for know, people that find fitness overwhelming. So like using like a 1% methodology of change. So the in keeping of like your water is like the key focus for the download. So it's the secret, secret weapon, if if you like to staying off the food so we got a week then basically we got seven days to before it starts um and then do you

have an email list you're following like you have those things in place right now or not i've been i've been working too hard on uh the back end of things um actually forgot the front end so i haven't really got that much people following um to be fair um yeah it was on my to-do list i should have done it this i should have done it the other way around but i have got a following um but it's not like millions like um a fitness influencer i'm i'm just a modest sort of like like PT that works from their gym at home. No worries. Here's the good news. The good news is a week is more than enough time to promote a challenge.

In fact, if it goes further than a week, people don't show up. So you're not actually in a bad spot. When we do challenges, we start promoting a week out. So you're actually perfect timing. We used to promote challenges like two and three weeks out. uh what would happen because we buy a lot of paid ads is what would happen is like we'd be getting people for two and three weeks but then you look at who actually shows up and it's usually the people that decided the last like 72 hours are the most likely to show up and every day past they're less than likely so people signed up two weeks earlier don't even show up so we just wasted

our money getting those people so for a free challenge like you're actually in like this perfect sweet spot so the question is just like what are all the different ways you can make as much noise as humanly possible because your job as a marketer now is to make noise and scream and yell from the top of your lungs every channel that you have any access to right so for me like when we're launching something um i'm looking at everything i've asked this so i'm like okay what do i have like i have a little text group so i text everyone text group i'm like hey i have instagrams i post on instagram i have the ability to push to instagram so push instagram then go to email email our list and then we go we just hit everything's possible i go live

on facebook i go live on instagram i go live on uh twitter we started in twitter spaces because you can live on like it's just promotion now so like i would look at everything you have access to and it's just every day for the next seven days, you're just going live, you're pushing your email, and you're messaging, you're spamming out, like whatever you can do to make as much noise as possible with what you have. And if you have like a formal email list, I don't know if you have a formal email list,

it's like in ClickFunnels, you can send an email out too, or if you just have clients. But either way, it's like I'd be gathering those people, contacting them, pushing them through. It's all about now just making noise. Yeah, I've got a female female focus um target market so um unfortunately i've accumulated a lot of male followers which is really annoying um but i have built up quite a little well then tell tell the male followers i literally i would be like and uh we used to just back in the day um because when i right so pre-click funnels my audience was like 90% men 10% women it was it

was now it's like almost it's like 40 60 which is awesome but you should take 90 10 and so um i had a couple really amazing female friends who would who were great teachers and promoters and stuff and so i would like literally contact her list like this is for all the ladies on the list i got something really cool you're gonna talk to uh bubble you. Like, this is for all the ladies on the list. I got something really cool. You're going to talk to a bubble. You know, we, we push this thing. You do the same thing as like,

Hey, for all the men, uh, we want your spouses. We want your, your significant others. Like this is, this is the gift you can give them for Christmas.

Like, like leverage the men to bring in there, to bring in their, their, their women, uh, and speak out. They don't,

don't hide. I speak directly out to like, this is for women. So women go sign up for men. Oh yeah. Yeah. I'll be, I'll make it perfectly clear yeah excellent thank you so much yeah no worries so you got seven days make as much noise as humanly possible and this is the first time that what's nice is now you have this

process down um you know you can change it in january and do a january challenge and it's the same structure same everything but now you got more time. And then February, it's like, Valentine's Day is coming. Do that and just keep changing to whatever the holiday is. Because you can work now. Now it's like, okay, for the first one, you can do this thing.

And the second one, you tweak the branding a little bit, but same everything else. And then you can focus on driving a little more traffic. And then, you know. Easter. I just stay off the Easter chocolate. Yeah.

There's always a holiday that you will need to lose weight that's the nice thing about your market yeah absolutely yeah well congratulations hopefully you crush it over the next seven days i'm excited to watch this space yeah i'll let you know how i get home very cool congratulations jane thank you jane come back and tell us how you got on as well and make sure you keep checking in on the calls we're interested to see how this goes oh well thank you i think with a lot of folks we get to this point where we can quickly think we're running out of time and we're like oh man and you get into this sort of like headspace of oh i've run out of time and i'm i'm not going to be able to do everything but if you

work and make enough noise you are able to have a successful launch and i think it's really interesting to hear what russell just said about you know we just start a week out that's super helpful i think for everybody on the call just let us know in the chat if that's been useful if it's taken away some anxiety we even like think about so if yes or probably on the list like yesterday i did a two-hour live funnel hacking live. Like, well, literally it was, it was the day before we're like, oh crap, I'm going live tomorrow. We haven't told anybody yet. So like we had a, it was like a less than 24 hour window. I was like, how much noise can I make in 24 hours? And so if you, I mean, if you're connected, you saw me hitting email, text, uh, uh, Instagram, Facebook, like I was

just going crazy as fast as we could um you know in in 24 hours and it's just all right and you know obviously we had a week we got way more people but the nice thing is that when we did the launch we we streamed it to facebook live and so that was a two-hour facebook live and what's cool is that asset now it's on our facebook page my team's buying ads through now and so now over the next 30 days, that Facebook Live will hopefully get, you know, three, four, 500,000 views. They're all just pushing back. So it's like, even like the post-promotion,

you can keep driving, they're pushing, putting fuel on that fire and it'll continue to keep putting people forward in perpetuity. That's the right word. My water brain's getting some of the words confused. Hopefully that's the right word. So good, so good.

All right, let's get into our next question, Russell, if you're ready. Top of the list with the hand raised is Tamar Tarmer. Tamar? What's up? How you doing?

What's going on? What's up? How are you? Amazing. So we're our new prime movers now? Did you see by the community tattooed the entire prime mover thing

like all the statues on it? It was crazy. I was like, dang, if in our community tattooed the entire Prime Mover thing, like all the statues on their arm. It was crazy. I was like, dang, if I was a tattoo guy, I'd get that totally. I was wondering if you saw that. Oh my gosh. My daughter's going to be the first, the youngest, or I don't know. Part of the club, right?

Okay. Here's my story. I am doing my first webinar next week on the 12th, Thursday. And I a little bit made a mistake of starting to advertise and like put the word out a little bit too early, like this week, and realized that there was a lot of people interested in clicking on it, came to the funnel and didn't opt in. So hook story offer, hook story story offer can't figure it out um so is it possible for me to just drop the link for you to give it a quick look and see like where you think

show the page is that possible oh yeah sure you should you should be able to do that give you the co-hosting so you promoted it people come to the page but they're not opting in that's that's the that's the issue? Yeah. How many people came and what percentage opted in? I don't know percentage, but 10 people. Do you know how many people? 10 people hit the page or 10 people opted in?

10 people opted in. 80-something hit the page. Okay, so what's the math on that? That's – Less than 10%. Less than 10% or more than 10% or more than 10%? More than 10%, right? 80 to 100?

Anyway, okay. Well, one was me, so no. Gotcha. Okay, you guys all see the landing page, right? I think. Yeah. I was like, you're looking at my Slack on the other channel. Okay.

Okay, tell me what this is. Because the headline is definitely the issue. Like, it's very generic. I'm not sure exactly what's happening. So tell me what they're opting in for so I have a better idea. Okay, they're opting in for a training to teach them the importance of strategic alignment and why all the problems that they're currently experiencing within their company are just symptoms of a deeper issue.

The deeper issue is strategic alignment. The symptoms of strategic alignment are not reaching quarterly KPIs, not meeting their goals, disconnect in collaboration. Like, there's so many, like, challenges. And so because of that, they have tried, they, meaning, like, the companies who are dealing with this challenge of misalignment, instead of recognizing it as misalignment, they try to treat the symptoms each individually. So like, oh, you know, departments are working in silos. Let's try to increase, you know, collaboration. You know, we're, we don't have enough meetings. Let's add more meetings to the agenda. We need a better software with AI to help us. But in fact, all these different solutions are just treating symptoms. And the deeper issue

is the misalignment. So we have to go to the deeper source, get the teams strategically aligned. And then how do we make, how do we make that sexy? Cause strategically aligning does not sound sexy. You know what I mean? For sure. But at the same time, it's the product directors and small business owners, you know, who like, I have to make sure I'm talking to them. Like a CEO is not caring for fluff. The CEO wants to understand what is this free training? Why am I giving you an hour of my time? How is it affecting the bottom line? That's why it needs to be sexy. If it's not sexy,

not giving me out of time. So I sexy, I'm like, they gotta be like, Oh, I see like, Oh my gosh, I need that.

Like discover the shocking truth. Yeah. Unstoppable business success seems so generic. I don't know what that is. You know what I mean? Versus like, Hey, I've got this thing.

This is the secret. This there's this thing like, um, I don't know. Do you have any know do you have any industry data or stats or some like something very specific we can pull out that's like i feel like like this is the holy grail the thing i'm missing you know i mean i have i have numbers and percentages of how much time money and internal resources are wasted on um meetings as opposed to collaborative workshops that come out with actionable next steps. So is the enemy meetings?

Well, meetings are one of the ways that companies try to compensate for the challenges. What are the top three ways that they try to compensate? For what? For the challenges. So that they try to compensate? For what? For the challenges. So meetings are the ones they compensate. What are two other ones that they use to compensate? Software. Meeting software and?

Oh, yeah, meetings, software, and maybe like more goals, like monthly KPIs or goals. Okay. And then what's the pain point they're in when they come to you? Is it their business is shrinking? It's failing? It's just not growing? Yeah.

Customer satisfaction scores, customer engagement scores are going down. And monthly KPIs are not being met. There's disconnect between product strategy and business strategy. Product strategy is not executing on projects that ultimately deliver ROI and results for business objective goals. Okay. So something I would do then is I would call that out, right? So it's like, attention, are you struggling with customer metrics or are your team never hitting their KPIs? I mean, that's a key one. Is your team never hitting their KPIs? I may not say the key one. Is your team never hitting their KPIs?

You probably think it's either your meetings, your software, or your whatever, but the reality is it's not. I've had a chance to work with X amount of business owners, and there's one core thing that all of them are missing that once understood literally knocks all the rest of the dominoes down. During the championship, what that one weird thing is, that almost all businesses are failing at, that if you can apply, then, you know, something like that. Now it's like, what's that one thing? That's sexy. That's interesting.

Like, now there's enough intrigue to actually register. Does that make sense? Absolutely. Like, the goal, for me, the goal on a registration page is at least 30%. Like, that's always the number. So you're at 10. So you're about a third of the way there. So the ways you increase conversion on a, on a reg page is always curiosity.

Like how to make this more curious, but curiosity, like in specificity, like the more specific it is, but doesn't tell them what it is. Does that make sense? So it's like, it's like, there's, what's the thing that you're missing? That's like, that's like right in front of your eyes, but you're missing it. But if you figure that out, so it's like. So it's all here.'s, what's the thing that you're missing that's like, that's like right in front of your eyes, but you're missing it. But if you figure that out, so it's like. So it's all here. It's just in the wrong place.

So you're like, is this training for me, my business? Okay. Well, over here. Right. So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions? You should give this, this too. I mean, it's good.

Be ready. This spot on the page. I mean, like right above here, like something like the number one thing, you know, like, hey, is your team consistently missing KPIs and nothing you're trying seems to work? If so, but, you know, so like they just call it the core thing up here. I think this is great down here, but just the core, the core. Like you asked most of my, like, attention. Are you someone who wants to learn how to, you know, somebody who's struggling making their own product and want to white label their own?

Boom, and then I'll push them a white label product, right? You know, or something like just calling them out at the top i gotta picture myself at the food court of the mall and i'm yelling out to see whose people's attention i can get right like attention like something like what's the broadest that i can capture they'll get the most people raise their hand it's just my call outline and then boom from there it's like okay how to make this curiosity and specificity without them knowing what it is like that's the thing that then gets them like ah i gotta I got to get my email. And then not only do I have to give an email,

now I also have to show up because I can't answer this question. And I've been trying meetings. I've been trying this. I've been trying it. Like these things are working. Therefore, I got to figure out what this one thing is. That's the thing that gets them to register and show up. Okay, super.

Fantastic. Thank you. Yep. No worries. We had Mike and AJ were in my inner circle back in the day, and they had a webinar registration page that was similar to this one. It was very specific. And all we did for them is just make it.

It was like how to make money doing local reviews for companies or something. Register here. And it's like they were paying like $30 per opt-in because it was so – and people, they saw it like, oh, I know what this is. Or it was like, you know, so there's like no one registered and all it is, we tweaked it to like the number one secret

to make money in the local markets and it's not SEO, PPC and we named off like 20 things it was not and then people are like, what is it? And their cost was like $30 an opt-in to $5 an opt-in.

The show price was like 20 to like 40% just because people are like, it's not only things that I'm aware of, what's the thing that I'm not aware of? It's actually the secret sauce. That's what I have to do because there's so many, it's not all these things that I'm aware of. What's the thing that I'm not aware of? It's actually the secret sauce. That's what I have to do because there's so many things it's not. Yeah. Yeah.

Talk about things it's not. Like we call it a blind offer. So like you don't tell them what it is. You tell them what it's not. And they're like, but what is it then? It's like, ah, come and find out. So blind offers work so good, especially on registration pages. Okay.

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Daniel, are you with us? Yes, sir. Can you hear me? We can hear you. How are you doing, man? Hey, I'm great. How are you with us? Yes, sir. Can you hear me? We can hear you. How you doing, man? Hey, I'm great. How are you? Great to see you again.

Doing awesome. Yes, great to see you. Thank you so much. My question, I think, overlaps with the previous two people. So currently, my business partner and I, we have a $47 monthly coaching program. And what we found is we're attracting the wrong audience. So we're attracting people in their 20s still living at home. And $47 is a lot for them. So what I'd like to do is a one hour perfect webinar for a higher end product like 997 and then close them at the end and then do the

$47 monthly membership. So my question is, is our perfect webinar too long? And are we going to do the same thing as a challenge, which is promote the live stream for seven days up into that. Okay. So right now your membership is 47 bucks a month. What are you teaching? Are you a crypto? I'm guessing by- Yes. So I'm teaching crypto and sales and marketing with ClickFunnels and he's teaching social media influence and marketing. And then he has, we're doing wealth, health and relationships. And so we both do relationships, but he does a 30 day meal plan, a seven day exercise plan. So we want to attract 30 and 40 something year old small business owners who have busy

lives. They want to stay in shape. They need a meal plan. They need to continue to market and build their social media presence online. And I think doing a one-hour perfect webinar and promoting it would be the right thing. Okay. So that's a very interesting offer. There's a lot of things in there.

There's crypto, marketing, food plans. When you sell that, are you selling all those things uh um that is kind of what we're trying to you know under the umbrellas of wealth health and relationships is it too much because i'm getting the feeling that it is probably too much. Yeah. Not that the fulfillment's too much, but you could still have all that in the back end, but the selling part is too much. I see a lot of people over the years try to do that. They try to sell all three of those things, and it's confusing because someone will come in for one or the other. And they may want two of the things, but when you try to do all three, it muddies the message,

right? So when I'm selling anything, I want to be super clear on like, here's the, here's the hook, here's the result, here's the outcome that you could have. It's like, if this was,

if it was me, like let's say here's the backend membership that has all those three things, right? But on the front end, we just sell this one or this one. And you have three different webinars, each folks and each individual one, but having one webinar that pushes all three is going to tank your convert.

It's going to be really, really hard to make it work. We have the same thing like in our back in uh the prime mover coaching program right uh if you guys are prime movers there's three coaching programs back there's the dan kennedy one there's the lynchpin one and there's a prime mover one right that's all in the member site but when i sell it i don't sell three of those because this is because people confuse and overwhelms i just sell again hey we just sell dan kennedy's coaching lynchpin people just lynchpin prime movers just prime mover and they come there, all of them are in there, but I only focus on selling one. Anytime I introduce a second one, conversions drop because people get overwhelmed.

And so that's one thing to kind of think about. Yeah, I don't know if that's a question you asked, but I'd be thinking about that because that's probably causing some issues. So then if you do want to go to a challenge or to a webinar, it's being very specific. Like, okay, this is our health webinar. This is our wealth webinar. This is our, you know, like, and just do one one specifically that way you can call the right people you can talk about the right pain points and you can bring those people in and that's almost like the bonus like oh there's a bonus you also can get out of this and this and this but like this is the core thing

that you're coming into our world for you does that make sense yes yeah yeah i needed to focus and concentrate more like what you're describing so i needed to hear that thank you so much my second piece of advice is if you're charging 47 bucks a month which is not very much money and you're bringing young people who can't afford it and you want to not have those people one of the biggest the easiest things you can do is just jack up your prices and that'll by default weed out people who can't afford it and then by you know it'll attract more people like if it was something like me coming in i was going to learn let's see i was gonna learn crypto or marketing and it's just 47 bucks a month i'd be like this has got to be like a cheap thing for little kids you know and i wouldn't buy it

but you want to attract premium people you gotta charge premium prices you know i mean because the premium person's like i've had things i bought like uh like i bought a hundred thousand or a mastermind because of a hundred thousand dollars like if it was it was a five thousand or mastermind like ah it's not worth my time you know so it's like thinking about that to your pricing it's like you have price towards the dream customer you want so like the person you want if you want somebody who's making six figures a year then then you reverse engineer the price and the offer everything to that where it's like hey you know this is somebody making six figures you should be able to invest two thousand dollars for this thing okay so based

on that like what's the language i gotta do do to attract $2,000 a person? What's the pricing? But you come in with a low ticket $47 thing to each of all these things, the person you're going to get is going to be a lower ticket person. You know what I mean? So just thinking about that,

it's designing it to be the person you want. Yeah, the problem, exactly, that's what we're having. And so I think that we just need transitioning into the new year is we need to just say, okay, we're probably going to take a short-term hit by letting this lower membership go, but we need to focus on high ticket items, high ticket clients, because we have some good products and some good offers that are worth it. And I think both of us over the last probably three or four months got into,

okay, what do I need to do to pay the bills and stuff like that? And we just need to let go of that. Thank you. Yeah, one thing to do, because you don't want to kill the thing that's supporting the business though either. So what I would do is I would just tell everybody, like in this year, the price is going from 47 a month to 97 a month but everyone who's already in you grandfather and you're locked in you get to lock in here and but if you can't

come back it's 97 a month what will happen is you can do a whole campaign around that so between now and the year your whole campaign like january 1st we're doubling our price to double it get in get in get in now you get all the people come in to lock in that price and now you got this base of people that are really awesome you raise the price 97 and now you can go after this new market at 97 does that make sense that way you don't lose like don't just shut it down you lose the right okay instead of using as a marketing use it as a marketing uh dramatic demonstration like we're literally doubling the prices like that like you know people have so much success all these good things happen we're doubling the prices but you got you know 20 days 10 days five days one day to lock in and push

people that promotion they come in and push people to that promotion. They come in, and you probably double, triple your membership base just from that. And then, again, now you've raised the price. Now you've got a bigger foundation to keep you stable. And now you can start attracting people at the right price moving forward. Okay, excellent, excellent. Because I'm using Grant Cardone, and once I get people on the phone, I'm closing them. So that is definitely going to work.

So I appreciate it. Thank you so much. And the last piece of advice, because I know that we're way over probably time, but the last piece of advice is like, that you said that you want to do a webinar. Cool. But again, pick one of the,

either health, wealth, or wealth, pick one of them, one topic, one idea, one hook, one offer, and maybe January 1st, that's what you want. And then you launch the webinar version where it's going to be $1,997 for 12 months access to the membership site, plus, you know, whatever the thing might be. And that's how you kick off your payment plan. All right, man.

Thank you so much. I really appreciate it, everybody. Hopefully it helped. No worries. Thanks. Thanks so much, Daniel. Russell, amazing as always. Lots of people enjoying what we're doing in the chat right now as well.

People, let us know in the comments if this is useful. Next up in line is mark davis uh mark if you want to unmute yourself first of all i i uh had signed up last year i just re-signed up last secret was fantastic so which kind of leads into my next question so i've been going through that that series of videos that you created and i just finished up with um the umbrella site you know um but in the um so part of my question is in your um videos you mentioned something about i think it was like it's friday with russell or you know was signing up for that you know where you build the do you still do that because i tried to sign up and i don't know if it worked or not.

Yeah. We're, we're about to relaunch that. So we do a thorough plan is like five or six years and we're taking the year off. So we're going to be relaunched that potentially be in, I'm not sure. In the near future. Yeah. Cause when I signed up, I didn't get a, like a login thing. And so I thought, well, maybe it's like you said, maybe they're taking a hiatus or something. So I just wound up. So I didn't think I did something wrong. So it would actually be

the hour prior to this hour, um, moving forward every Friday. So that's kind of where we're, we're walking it out. Cool. So that kind of leads in. So, you know, obviously I'm, um, I've been doing, uh, um, one phone in a way, but also you talk about, you know, picking one person, you know, and not being distracted with other gurus or mentors or whatever. So obviously, well, you're the guy. So, but my question is how, some of this is just philosophical, not really, it's sort of, it is click funnel related, but you talk about, you know, shiny object syndrome. And how do you even avoid that within ClickFunnels? For instance, One Funnel Away. I'd just make a bunch of shiny objects for you guys and sell them.

Right, exactly. Well, thank you. And yeah, I've noticed that. And so, you know, I'm thinking, okay, so I'm in One Funnel Away, but I've committed to, you know, getting up early and I've been going through that other training. And it seems for at least me personally, I have a program that I want to build. But then with The Last Secret, you talk about the affiliate and all the software and so forth. And it kind of seems to me I'm thinking, well, cut your teeth on that and then build out your own program.

But again, I thought I got you today. Why not ask? Yeah. You think about like one funnel way, right? It's all about like figuring out a funnel to sell a product. The last secret is like us giving you six products that are done. So it's like it's the shortcut. But if you look at the marketing, the marketing, what we're teaching in one funnel way versus in there versus my books, like the marketing strategies are the same right it's like create an offer create a funnel drive traffic to it so

what the last secret is is just shortcutting that where it's like hey now you have a product already and we're giving you funnels and you know driving traffic but again the concepts are it's not like we're re-teaching everything it's just through different lenses on how we teach it so um i i would say like what you're doing is right um i still think everybody i talked about in the webinar like long term everyone should be creating their own products but this is a shortcut where it's like cool here's six go start selling right now that we can kind of practice while you're building the other thing or it's like take take like the membership that we gave you for example and like that becomes a base and start adding your own content right now it's like now you have this thing that's your own plus it's got other stuff in

it you know so it's like it's looking at just speeding you up by giving you you know products that are already done um but the model doesn't shift you know the model and if you go through any of my programs the model is always the same ears this will offer funnel drive traffic you know dot com secrets experts secrets traffic secrets like um and so um we skimmed lots of different ways so i don't want you to want like this is a whole new thing say no it's the same thing. This is just, you know, I'm teaching in a different way to apply the product we're already giving you. Whereas, well, OFA is more like,

all right, you're going to create your own product and plug it into this framework, right? But it's the same framework. The frameworks don't ever change. Well, so someone who's never built a program, do you suggest doing the pre-built, cut your teeth on that, and then migrating over

to your own product for sure yeah i got started i was i started selling other people's products i started i white label stuff just because i want to get cash coming into work quicker you know who takes the longest in this business is the creating the product and then sales letter and all those things and so i think it's a great shortcut to like to get started um and and like it's you're learning of the skillets, you're learning funnel building, you're learning traffic generation, you're doing stuff, you're generating revenue. And now it's like, okay, this is working. And then, you know, as you're building your own product now becomes easier because you

have, you know, there's not the pressure and the stress of like, I gotta get this done, I gotta get this done. It's like, oh, I'm selling something that's converting already. And then you add things on. So that's how I would look at it. Cool. All right. So if I have a couple minutes, on kind of a side note,

a while back you did a video, a YouTube video about your son and whether he was going to stay in school or not. What did he end up doing? Yeah, he did graduate by the skin of his teeth. He dropped out of traditional school. We put him in another school that was better for him. Yeah, it's crazy. He turns 19 in like a week. They're twins. I have twins, so they turn 19 in a week.

But they both graduated. One of them by the skin of his feet. But we got it. We got it done. And then finally, is one of your favorite movies Vision Quest? Oh, I love Vision Quest. A loud swaying yes. I figured. Anyway anyway thanks for your time

your opinion is great and I appreciate it oh thanks Mark I appreciate it for those who don't know Vision Quest is a wrestling movie from the 80's yeah it's Matthew Bodine who was like the doctor on Stranger Things was the wrestler main character when he was in like high school so

there's one clip from that movie that's one of my favorite of all time um man I should like find and show it to you anyway it's it's a great movie and i guess it was like a good movie for the 80s i love that movie i love that movie so great all right thanks man yep so good so good um next up we have Pamela, Elaine in the lineup. If you'll mute Pamela, Elaine, how are we doing? Hi, Russell. Thanks so much. I just finished the funnel 10-day training and I am now working on my first VSL funnel. And I've found that I'm not only stuck but a little confused. And I was wondering if I could share my screen so you could help me through the main area I'm stuck in. Yeah, for sure. Thank you. I don't understand.

And I did the full training, so I feel a little silly that I don't understand when I did the training but um the difference between this page in terms of um what I'm unlocking for the person who opts in and then the second page which is another video I was like what what's going on here that i'm supposed to so this is the page that has your video sales letter on it so the video is only on this page oh so and so the first page is a squeeze page so it's bribing them to give you the email address to watch the video and then these two these four of these things down here those are like showing what's inside the videos inside the video you're gonna learn this and then you're gonna learn this and so it's these are all hooks to get somebody to give you the email so they can watch the video on the next page okay so that's just so simple so right here oops right

here though is a video to entire oh it is not no i don't i don't ever put i rarely put videos on a on a registration page it always always seems to slow down conversions. Sometimes I'll put a picture of the video so they can see what the video looks like, but they have to opt in. They're putting an email address in to be able to go watch the video. Okay, gotcha. And then this is where all the meat takes place. Yep. That's where the selling happens.

This is where the selling happens. And here in today's presentation is what I just said on the first page that they opted into. Yep. Okay. And then do I have to have all of this stuff? I don't have all of this. No. We do video sales live.

A lot of times it's just a video and then the order button underneath, and that works great. So you can hide the copy. You can delete it. You can add to it, you know, kind of whatever you want. But you want but there's different levels like again a lot of times we have just headline video and order button sometimes we add in that that video spoiler box as the four blocks and it's ended full sales letter it's just um yeah there's just okay you definitely hide all that or delete all that and not have to worry about it okay that sounds good that that was very simple thank you so much no worries congratulations. Congratulations on making it through.

Yeah. Awesome. This comes up quite a lot, Russell, as well, where people get a template and we've got lots of things on that template all going down the page. And then it's like, oh man, now I need to create this thing

and this thing and this thing. And I think what you just said there, just delete it. Yeah. Just to reemphasize that, it's cool to just remove stuff that you don't have, right? And just work with with the the video the button maybe a little bit of text you don't need to you know go and hire a designer to have a big bunch of stuff if you don't have it

yeah well we give a template it's kind of like imagine like we design a house and it's got like 50 rooms and we're like here's here's the blueprint you could build 50 room house if you want to you know but i live on a third of an acre like cool then just take the two rooms that fit and just get rid of the rest you don't need to have that unless unless you want to you know for me like obviously i've got a whole team and we got people so we we we do a lot more copy and like a lot more stuff which usually helps conversions but at the same time it's like it's not necessary to make the money but it's there so it's like when you want to have a 50 room house it's all there or you can just cut it off because you don't necessarily have to have that.

So useful. I don't know if that analogy made sense or not. As I'm saying, I'm like, is that the right analogy? No, it's not. Anyway. I think as you start to, you know, you've done your first launch and then you've done your second launch. Then you start to get like testimonials and things from your customers. You can add that.

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clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy, okay? Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your

spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need, and the best part is they even monitor unusual spending activity, and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over a thousand dollars a month when we started using Rocket App.

Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash russell today. That's rocketmoney.com slash r-u-s-s-e-l-l. That's rocketmoney.com slash russell. Next up in line, I think we have Michael.

Hey, guys. What's up? What's up, Michael? Tony Robbins crew, let's go. Yes, let's go, let's go. Nice to be here, and thank you, guys. I've been working through my funnel and I've been sitting here for weeks and I've been super positive. And this is the first day I get some doubt.

I've been running ads and I was like, because I found the grail. I find the things that I can achieve my dream with. And I'm confused now. So I need a little bit of of guidance and um I've been running ads and I spent I think I spent 80 bucks on three different ads and I got like 100 people coming through the funnel and I had 10% opt-in but I had zero sales and I was like I started my mind started like am i communicating wrong is it too expensive is this gonna work like there's a lot of things and i like should i keep

you guys you got 80 quits 80 clicks 10 opt-ins zero sales is that right they said not right zero sales uh a hundred people uh and uh ten percent opt-in ten percent okay so good news for you your numbers are way too small to know what works or not because think about like a like a good sales page will convert it you know two or three percent and so if you've only had 10 people actually see the sales page we have no idea if it's good or not because there's not there's only 10 people seeing it you know we need we need a couple we have three or four hundred to be able to like actually make a good decision uh yeah because it's hard to know now one thing we can look at right now though uh you do have enough data if you're at 10 opt-in rate like they're that's definitely a choke point right now like we want to get closer to 30 so that'd be the

piece i'd be looking at right now it's how do we get 30 percent um and then and the next thing is like we need to get leads i mean a minimum of 100 people to the sales page to know if it's still no sales after 100 you know maybe 200 then it's like okay now we have addressed that but right now the first step is just addressing the the opt-in so do you have that page can i see it or um yeah yeah sure um definitely and i can share here as you're pulling that i'm gonna think about like this whole this whole game is a numbers game right Yeah, sure. Definitely. I can share here. As you're pulling that, I'm going to think about this whole game is a numbers game, right? It's like, in fact, one of my friends wrote a book.

It was like how I made $100 million, even though 98.6% of people said no to my offer, because he had like a 1.4% conversion rate, and he had a $100 million company. And so it's like, this is just a numbers game. You know, even my best offers, sometimes we'll get 8% conversion rate on a free plus shipping offer, right? And it's like, you know,

that means 92% of people who came did not buy. But that still can be a huge business. So it's just understanding that the whole thing is the metrics and numbers game. The one kind of like feedback that I got is that people, I kind of like limited all of the text or just had the video. And there was a lot of people, they're like, oh, I can't see the price.

It's only a video. And then they didn't watch the video even. Can I see the page? Yeah, 100%. And when I used to sell, this is an event, when I used to sell it face to face, because I used to use kbb in 2018 where i got leads and the leads i called i almost always got them to come to my event but now it's like this because it was so much job to get like 30 40 people to come and just call everyone up and

so i wanted to find a way where uh is the paid event or a free event? it's a in person event but is it paid or is it free? are they paying for it? they're paying for the event yes. what's the price point of it? I put at that time I charged 250 bucks this time I charged 199

but maybe I'm completely out I don't know this is my like this is the page. It's me. And then it used to cut here. I put it back now. But it used to cut there, so it was only this.

And then the feedback that I got, the people are like, oh, I can't see. But, yeah, and then just before I got on the call there, I changed the price. Is that a, I don't know, should I, I put 99 instead. So walk into your business model. So someone's coming here, they're buying a ticket to an event. It's a live event. Then they're coming there. Are you selling something at the live event?

So on stage, I sell, for example, coaching. So in the end of it, I was like, okay, if someone want to go deeper with me, see you in the end of it i was like okay if someone want to go deeper with me see you in the end of the um of the room it really matters if he's getting people getting butts in the seats getting people in there right yeah 100 yes so for me that i price it based on whatever it cost me by ads so i'm 100 like if you look at any of my funnels all the front end funnels are built just to liquidate my ad costs. So like if you look at selling online is my, my three day event that we do every month, like we have a hundred dollar ticket,

$200 upsell. And like all that money goes a hundred percent into ads. So like, that's what we're looking at is like how, when you start buying ads to this, like how much does it cost you to get someone to buy? And then that's where you price that. Does that make sense?

Yeah. So, because if the number one goal is get people, get butts in seats, like, Hey, let's do whatever we need. So this is an in-person event. Do you have pictures of you doing it in person?

I have very few because at this point when I did it in 2018-19, I didn't have any camera to do that. So it's just a few really bad pictures, to be honest. Okay. When's the event happening? I took it a little bit later now, so in January 26. So I have, like, two, not really two months, but almost. Okay.

So I would do, like, part is you got to, like, you got to build the excitement for the, like, event, you know. So if you don't have event pictures or footage yet make sure number one is you hire a photographer and someone to video like the events you get that for the next time it's not always helps to make like people come to fun like a lot it's like they see the videos like whoa what's this out of there i need to be in that room but what you could you like when we when we did the uh the virtual one uh last year um we had never done it in there before so i actually um i just rented the the studio for an hour and we went in there for an hour and i got pictures of me we filmed we talked about the event this was gonna happen this was gonna be out it's gonna be so cool you know like kind of painting that

picture so they can see what the experience is gonna look like it's like i'd recommend you almost do now i get go to the venue and like record your video sales letter from there and like show them the vision of like hey this january we're doing this thing this was gonna be at this what you're gonna learn we're gonna you know like all that kind of stuff just to make this really tangible so it seems it seems like right now it's hard for me to know that this is a virtual event a paid event i know it says somewhere but you know i mean yeah 100 so i think the easiest thing to do is like is film that like this refilm this video in that location if you're if you're able to yeah because this one is just basically here and yeah okay i've been struggling with kind of like

pointing out my message in like because there's so many things that we do and the things that we do is often not compelling for the mind like when we go through a trauma healing thing through with someone where they cry their eyes out and then after they come feel like completely free that thing does not like really people don't want that oh they want it yeah they want it but they kind of like the first they think they can take some pill and then they just sort everything out yeah you know what i mean the people are coming to this you say highly sensitive Like, they think they can take some pill and then they just sort everything out. Yeah. You know what I mean? The people who are coming to this, you say highly sensitive person, healers, cycle breakers, empaths, and black sheep.

Do your customers, do they connect with those words? Is that what they're like? Like, I'm a healer? Or are they someone who's trying to be healed? You know what I mean? Highly sensitive people is often what is uh what is high sensitive like are they struggling like what are they struggling with typically the trauma is it yeah so they're basically becoming sensitive to everything because they got so traumatized as a child

so they have to be on alert on everything so their nervous system is like basically on uh fight and flight mode okay so. So my, I mean, my headline would be something like highly sensitive, for highly sensitive people who are struggling with childhood trauma. Does this sound like you? Are you da-da-da, da-da-da?

If so, we're doing a one-day workshop to help give you a breakthrough, to break free from the childhood traumas. Imagine coming in and, you know, something you've probably been trying to heal for 20 years and been stuck. You know, imagine coming for one day and in one day that's finally gone. It's finally broken forever.

That's what's going to happen in this workshop. And now it's like, oh crap, that is me. I haven't strengthened in 20 years. Like if I could solve it in one day, like I'll be totally, you know, like, that'd be the messaging I'd be pushing. Amazing. Yes. I think I've been, because when I get that, when it feels like when i got that dialed in

so it speaks straight to them i think then it's it's it's it's all easy but i think now it's been so many like what is it really you know what i mean for sure for sure yeah definitely now it's definitely like you're calling like six seven different groups of people and then and then it's like you're gonna become high vibe and easily track everything you want but i don't think that's that's like moving towards pleasure which typically what converts better most of the time is moving people away from pain so what's the pain that they're in and the goal of this event is to take them from the shadow of the trauma and get them out of pain and then like what happens traditionally so if you look at like again nlp right moving away from pleasure towards pain these these the two directions that most humans are working in their

life right um and so us as entrepreneurs we're typically people who are moving towards pleasure NLP, right? Moving away from pleasure towards pain. These are the two directions that most humans are working in their life, right? And so us as entrepreneurs, we're typically people who are moving towards pleasure. And the biggest mistake we make is when we talk to our audience is that they're trying to move towards pleasure. And that's really what's actually happening. Most people buy something, especially on the front end, because they're trying to get out of pain. So traditionally what happened is your front end messaging is all going to be out of pain, out of trauma to, you know, like getting out of pain. And in the event, then this is where you're selling aspirational, right? Aspirational is this coaching now to get you to, you know, like towards pleasure.

But you got to get them out of pain before they're willing to think about moving towards pleasure. And that's what the, like, that's what Funnel Hacking Live is, right? They're coming, getting out of pain, painting a picture of the future, and then we're moving them towards pleasure. And that's how they move towards the coaching program, the higher end things. Does that make sense? Yes, makes sense.

Cool. Great. Perfect. Amazing. How exciting. Yeah, I'm actually, this is, I think I've been, this should have been done a long time ago. So now you got it.

It's happening in January, so it's time to start running. Yes, yes, yes, yes. Perfect. yes yes yes yes perfect amazing well thank you yep congratulations good luck on the event next month yeah thank you awesome michael uh russell thank you for that one um are you on for this just this hour or are you food for the full day just the top of the hour. So we've got another nine minutes. We've got one or two more in. Nine minutes. We can get two more in. We will use the timer.

Next up, Ryan Ellison. Hey, hey, can you hear me okay? Hey, Ryan, how's it going? Good to see you, Russell. Man. You too. I'm with Mark a little bit. I have to say that you make so many shiny objects that I don't, I mean,

sometimes I'm stuck in my office going, I don't know which direction to go. I mean, that's, and it's a compliment, but it's also, I don't know. I'll just leave it as a compliment. You're very good at what you do. We appreciate it. And thank you so much for being on.

This is, you know, Dante's great, as you already know, but Danny's been a great help. And you being on, you know, you charge a hundred thousand to talk to one person and you're on for free with us. I think it's absolutely something. It's amazing. I mean, I don't, I don't know if everybody realizes what we've got when, when you make an appearance here. So I just wanted to, you know, thank you for that. I appreciate that. Truly. Um, so I'm, I'm banging my head a little bit on if I can share my screen, Danny.

Man, conversion is tough. I can drive traffic. I sell a product. It's called Legal Shield. It's a legal plan for small business owners. It's kind of where I've focused and niched this out. I'm going to share my desktop here. Does Legal Shield have a marketing opportunity? It is. And I steer clear of that on this, but I'm thinking maybe I should be diving in on that side as well.

Does it need to be prepaid legal or is it a different company? It used to be. Yeah. So legal shield, we became legal shield about eight or 10 years ago when someone paid a lot of money. So I don't market legal shield because there's too many little weird angles with our company of how to market using the word LegalShield. So I'm kind of stuck with, so I created Business Guardian to sell to business owners, but the end of the day, they're still buying a LegalShield business plan. So I think it can be confusing, but that's not the conversion problem yet because they're not even going to buy first with my pages. So for me to say that it's that is not quite there yet. We've done some good things. I don't know if this page is annoying to you or if it's, I don't know., conversion is tough. Hook story offer has been,

been something I just continue to focus and study on. And Dante helped me with a lot of this verbiage because it was terrible before. So here's the two pages that I use. Both are very similar. So I was doing a split test. We got a lot of traffic and I'll just really quickly show you. I mean, we got 13,000 impressions, 9,100 reaches on all these ads, right? So our cost per click is pretty good on the average, but it doesn't matter because the conversion rate of page views from all those 13,000 got to be about 603 on our pages. And literally no one yet has made the purchase to buy. Are you selling on a page or are you purchasing a webinar? Will you scroll down so I can see what's happening on the page?

Yep. So this is a schedule and appointment. Okay. Book a call. So I've had two people book a call. I've actually had four actually do the deal of booking a call. Only two were real people. The other two I don't think were. So I may have a future sale I've got to follow up with in January, but it also could somebody be pushing me off. So I'm thinking about changing it to going to the perfect webinars and doing, doing the perfect webinar in. What's your, what's the, what's the price where they're selling? What's your commission on it?

So the, the, the normal plan, which is about a dollar 60 a day, it's 113 a month for a business owner. Um, I'd make about 900, 900 to a thousand dollars on that, uh, in my commission level. Uh, they, are they paying for it? They pay for your friends that way? No, we do. We get advanced commissions. That's still a monthly rate,

but we get an advanced commission and on month 13, we start to get overrides. I mean, if you sign up for $100 deal and you get paid $900 out of the gate. Yeah, because now if they canceled before the 12 months, there would be a chargeback

just like an insurance. Okay. Oh, interesting. Okay, cool. Yeah. So this is the most lucrative side of LegalShield. I mean, besides building a huge team, which I have a good sized team, getting people to do some things like herding cats, it's not easy. So, you know, I focus a little bit on the small business plan or the plan to employees as an employee benefit. But I thought maybe I'm going at the wrong angle. And I'm okay with scrapping this and doing the perfect webinar and putting on an event once or twice a week. I just maybe just would love your eyes on, should I redirect this? Is this a page that's just off-putting?

No, the page isn't bad. The question though is like the hook, you're right. Is it, because you're targeting people, 025 employees, like the traffic you're driving, what type of people are coming to right now? Are they new entrepreneurs? Are they existing businesses? Yeah. So, um, mostly existing businesses. We we've changed the ad set a little bit as far as the demographic of who we're trying to get. Um, we can serve any businesses, but Dante said, you're, you're just looking at way too many. So let's focus down on something. So that's why we came up with this little line, zero to 25. Um, I mean, we could

handle your business or a business with 2000 employees. It doesn't matter, but most of those companies have in-house counsel. So the zero to 25, zero to 50 is probably our niche really. Yeah. Yeah. I think that hooks for me because you're right like at a certain spot you get in-house counsel which then you're in-house um in-house counsel you're looking at you know 250 grand a year um if you're outsourcing it you're looking at depending on the law firm anywhere from 200 to 700 bucks an hour right like at least that's that's what we were always paying prior to us getting in-house counsel so i think it's it's almost like showing that like like there's this gap for businesses in the middle where it's just like you know you're paying this or you're paying this but like

you know so i'm trying to best way like how i do that hook but but conceptually that's i think you're close um i want to show you something my son-in-law who's in, in the marketing space and he's a coder. So he built this on his own, on his own platform and we tried running it and we didn't really get anything. It is much simpler. I mean, it looks really clean and nice compared to mine, but it didn't convert either. So I think this page looks great. I think you need a video sales, a video sell above it. He's got it down here, but, yeah, it's not on the – No, it's got to be at the top. I know.

Show the order for me for the message. For sure. I mean, honestly, if it was me, I would go back to his page. I actually like his page a lot. But I would have – the hook's not right there. A business guardian for like having a vsl bubber scott headline video and the video plays and then after five minutes then boom the order form pops down below but they come too quick and they see that people bounce too fast you know um like you

gotta you need to have enough time you know the hook story off you have to have enough time to tell the the story to before you reveal the offer if they see the offer right out of gate that most times shies people away you know what i mean right um and so for me like i'd have a headline something like um you know if if you're a like like in-house counsels 250 you know minimum 250 grand a year uh hiring lawyers by the hours like you know 150 to 700 an hour uh find out how to um how to get uh like a staff of lawyers working for you for just a dollar 63 a day watch this video to find out how you know something like that and then boom the video comes in and now you have a chance there's the hook you have a chance

to tell the story of like you know um legal guardian how you know how it works and like why it's it's possible i would i would lead into fear as well like fear is a good thing to sell this you know because again you get in legal trouble all of a sudden now you're at 50 hours legal fees at 300 bucks an hour like that's the car like it's like this is like insurance that you don't get in trouble you know like that's i've been eating in the vsl into that really heavily because you create that fear like that's i mean my dad sells insurance like he sold insurance for years and the biggest problem he always had he's like he like, life insurance is the hardest thing to sell because nobody wants to think about it. He's like, it's really hard, but it's the thing they made the most money on. And so for people who buy life insurance, you have to infuse fear or they're not going to do it because they're like, oh, I'm fine.

I'll live forever. And that fear is the only thing that gets people to actually move. And so I think for this, it's the same thing. It's like, oh, yeah, that sounds kind of nice. But if I get sued, I'll call them up and say literally this is insurance you need to get this now like this is you know and then i find a couple horror stories of companies didn't have it went bankrupt because because there's millions of them right um like i'd be weaving that fear into the vsl because like that's the core thing you're missing and then that's the story that leads to

the offer like boom and then this part of the page comes down and they can sign up. So you like this feel better than – is this more loud and confusing than – Not necessarily, but I think I'd have just a headline and a video. And so I'd have headline, video right there. I wouldn't have all the bullet points and stuff right now. It's getting too much into the offer before they even know what the what the story is right got it and so i mean it's simple it's just like getting rid of the bullet points and right move the video there make it bigger um yeah his his is pretty simple which is nice but you're right no video here you have to scroll down for that uh and i would get rid of like business guarding or the logos like those things

oh like 99 of the time logos those things oh like 99% of the time logos just there to feed the ego of the entrepreneur they don't actually help conversion the word business guarding doesn't help conversion like i always get rid of all that stuff like yeah being so big it doesn't make any sense yeah i just have headline vsl and then or form pops after when you get to the offer section of the video, which could be three minutes in, five minutes in, whatever that looks like. And so last question, because I know I'm over time. Would you do, on this type of thing, it seems like consultative selling where I need to talk to the business owner

for you to make that decision. So it feels like we went to schedule a call versus like just buy now, just buy the product. It's easy. It's a hundred bucks a month. It should be a simple business decision owner thing that they make. But scheduling a call was like, nobody was buying. So we switched it to schedule a call.

I don't, I don't think you need to schedule a call for this offer. I think if the VSL was correct, I think it's just, it needs to lead more into that pain and like, and the fear of it. I think if you paid the picture right, then like, oh man, and they could be in pretty easy sell to get them in. Uh, it's a, if the VSL is not selling correctly, then it's when you need to push to a call and stuff like that. But I focus a little more effort on the, on the VSL and, um, trying to weave some of that

fear into it. I mean, look at the perfect webinar script and like weaving that in there and like trying to, trying to weave that, um, the, the fear into it. You know what I mean? Yeah. Phenomenal. Awesome.

Well, good. Good. Thank you so much, Russell. Appreciate it. Happy on your five day fast. I did a four day and I was,

uh, I was, I was taking naps way too often. So I'm excited tonight. I think eight o'clock, my clock and for five days. Thanks for all you do, sir.

Appreciate you. Thanks. Right. We are just past the top of the hour. Russell, appreciate you as always. Danny. Thank you. Thank you.

Thank you. Oh, you guys, thanks for spending the hour with me. Hopefully everyone got something of value from this. I wish I could spend all day and answer every question. Hopefully they got you guys some good, you know, everyone got something from everyone else's thing as well. And I'll be back again soon, you guys. I appreciate it.

Thank you, Danny. See you later.