The Russell Brunson Show - Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)

Episode Date: November 13, 2024

In this exciting conclusion of the five-part Atlas Shrugged interview series on the Marketing Secrets podcast, I sat down with Josh Forti for a deep, engaging, and sometimes humorous conversation that delves into entrepreneurship, leadership, and the philosophical ideas inspired by Ayn Rand’s famous book. We had been talking for over three hours, starting our session late at night and continuing into the early hours, but the energy and insights made it all worthwhile. Josh and I explored the importance of having role models and mentors, especially as you climb higher in the business world. We discussed who I look up to in business and life, from companies like Salesforce to individuals like Tony Robbins. We shared stories about the balance between ambition and faith, and the incredible impact of following a calling or purpose that feels bigger than oneself. One of the most moving parts was discussing Tony Robbins' sincerity and the profound moments I've experienced with him, both on and off stage. Here are some of the key topics we covered: Role Models in Business: Why looking up to industry giants like Salesforce and HubSpot inspires me to reach the next level. Faith and Purpose: How seeing our work as a calling changes everything and gives us the strength to persevere through challenges. Lessons from Tony Robbins: Stories about Tony’s influence, sincerity, and the life-changing energy he brings to his events. Handling Pressure: Strategies I use to cope with the immense responsibilities of leading a massive community and business. Personal Insights: From my greatest fears as a parent to how I seek spiritual guidance before major events. This episode is packed with reflections on how to navigate the complexities of leadership, stay true to your values, and remain grounded even when the weight of the world feels overwhelming. Join us for a heartfelt discussion that encourages us all to embrace our purpose and run with it. And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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Visit flyporter.com and actually enjoy economy. What's up, everyone? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. This is the fifth and exciting concluding episode of the interview with me and Josh Forty going into the book Atlas Shrugged. I hope you've enjoyed the last couple episodes. If you missed any of them, make sure you jump back in time because if you're just watching episode number five, you missed everything leading up to this. So make sure you go back each week over the last four weeks. We've leading up to this. So make sure you go back each week. Over the last four weeks,

we've been releasing a different episode. So make sure you go watch all those. This is part of a five-hour long interview that me and Josh Forty did during 2020 after I first read Atlas Shrugged. I recently just finished the book again and I wanted to go deep dive back into it and it's been a lot of fun.

So I hope you guys enjoy this episode. This is the exciting conclusion of our Atlas Shrugged series. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. So one of the things you talk about in, well, actually, Expert Secrets, but I think they mentioned it. She kind of mentioned it in this book, too, is creating belief by looking up to somebody.

And if you can't see it, if nobody else has done it, it's hard for people to imagine it and ingrain it. For me, I look up at, I'm like, who do I want to be like? What business do I want? I'm like, okay, cool. You and your books, I want to be that type of bit do I want? I'm like, okay, cool. Like you and your books, like I want to be like that type of bit here. And then like for Katie Richards, it's another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to.

And I'm like, okay, like that's what I'm going towards. So I'm like, for you, who are those people like in your life that you like look up to and you're like, okay, like that's, that's because I feel like the higher you get. And I mean, you're not all the way up the ladder, right? Like there's still plenty more, but like you're way above where the average person is going to get to. The average person has a lot of people they could look up to. Like you, there's a lot less options. I feel like, like, who are those people that like you look up to and go, okay, like, that's what I'm trying to be more like, or that's where I learned my lessons from.

Yeah. Um, there's different parts of my life for different people too yeah like i look at the business side i think the companies i aspire to be like um salesforce shopify hubspot like those companies are just like the next tier but from where we are that that they've crossed the chasm where we're still trying to figure out how to that next year right yeah i think watching them has been that's what we said we go to dream dreamforce two years in a row just because i wanted to um i talked about actually my podcast when i was out there like i needed to see it to like understand it because like um i remember when i was wrestling my dad my freshman year took us to the rest i just started wrestling took us to state tournament i saw this guy my team went state and i was like

that's what i want yeah exactly what it was yeah yeah that became my goal um and i was like yeah again you just see it to do it so i think for me, like those are kind of the, the business that I look up to people. I mean, Tony, from like an influence like people speaking, Tony still to me is like, who's bigger than him. Right. Right. Right. Or better. And like the fact I've had a chance to build a friendship with him is really cool. Cause I, it's been interesting to see him not on stage.

You know what I mean? Like everyone has a chance to see him on stage and he's the best in the world there, but then you see him off stage and see like who he really is. And it's just cool to see that. I don't know. Someone who's been doing this for that long consistently, who still cares,

who's still doing this. He doesn't need money, but he still is doing events almost every day of the year. Cause he like, you know, he wants that. So I think you can stop. Yeah.

And I get like, I have so much respect for that. So I think that's a, that's a big thing. Um, yeah, just different areas of life. There's different people, but, um, what's it like trying harder and harder to get closer and closer to him. Cause I like seeing, I like understanding them not just from like the, you know, the outside, but understand from inside. Cause it's just, it's a different, different perspective that you don't get typically, you know what I mean? Yeah. What, what is it i mean yeah what what is it like like what is tony like um honestly he's like a little kid we went to his house and uh i can't talk about

details we had a slide in his house he went down the slide with us and just it was really cool and like uh we had a chance to to go with him and did a meditation thing and and like the way he served us when we were with him at his house you can tell that's how he wishes he could serve everybody. You know, and there's this heart, like you saw, like he's in this room serving us and like he's crying. You see his emotion. You're just like, oh my gosh, like he would do this for everyone if he could, but he can't. So that's why he's doing these big scale things.

But it's the best way he can do that. I think if he could, he would do that for every single human that he could. Like it's just, it's really, don't know it's it's it's cool there's been a lot of situations i've been around him where he could have not he could have easily like turned it off like in a you know but it it it's sincere like it's like you don't turn it off you know i mean and i tried i i try to be that way as much as i can and hopefully you've seen that with my kids. Yeah, yeah, for sure. I try to, and obviously like there's Russell's more introverted and more reserved

than Russell's going to be like, but it's still like the same. Hopefully like I want to be congruent like that. Like I'd respect him because he's, in every situation I've seen him, he's always been congruent. Yeah. Which is not, I can't say about most people in our,

in our industry. Yeah, for sure. Which is unfortunate because it's just like, you were, I can remember one time I was in our, in our industry. Yeah, for sure. This is unfortunate. Cause it's just like, you were, I can remember one time I was in an event and I heard this guy speak is awesome. And like, he's breaks down crying in the middle of his vent in the middle of the

speech. And I was like, this guy's great. And he got off stage and he looks at me. He's like, he's like, uh, you say something like,

I pulled up, I pulled up the fake tears again. I was like, what? Like, I remember just feeling like, Oh, like I just felt so sick. Like I would like, like i remember just feeling like oh like i just felt so sick like i would like how does someone do that and like not he was like all proud of like

like i got him with my with my thing and like i just remember feeling so i just dirty and like i didn't like that so i don't want to be that way i want to be i don't want people saying like oh like yeah russell's different in you know here than here like i don't want people saying that yeah like one consistent person like the same person on and off stage yeah like there's certain people that like you just know like you meet them and they're just they're genuine all the way through right like i'm trying to think like katherine jones right for example like she's awesome right we had dinner i had dinner with her and um well, I had dinner with her and, um, well, God, I had dinner with her and some friends, some friends, um, when I was in, uh, in, in Utah last and like, like I've had her as a client, I've watched her on speech, speech, stage of funnel hiking live.

I've like had dinner with her and it's like, it is the same person. Right. And like when you, and there are people like that and they're rare that I really do. That's what people say is like, you never want to meet your mentors because they're going to disappoint you yeah because of that because it's like oh you put on a pedestal and you see me real life like huh well that's disappointing then that you then it gates all the stuff that's my biggest thing is i don't want somebody who like i gave them something like to help them and then they see me real life and it's like oh and it gates yeah you just gave them which it does right it really does because it takes away the trust factor yeah and so it's just like i don't know so i think i was nervous meeting tony the first time so i'm like what if yeah i don't care and see him multiple times over and over and over you're just

like cool like it's just neat to see that so what's interesting is one of my biggest reservations about tony before like you funnel hacking live was actually the thing that like warmed me up to tony because i didn't really know a whole lot like i never experienced tony like i have you know like a funnel hacking live or like anything like that like it's so crazy like you walk into the room when he's talking and it's like you feel the energy nobody has presence like that it is insane like everyone like tells you about it, but like, you don't really believe it until you experience it.

And I remember actually it was in Orlando, um, the first time, like when he was down there or whatever. And I remember he came, like he was in the, like I was in the room when he entered and like energy, obviously just like when anybody walks on stage,

it was like, you know, cramped up. But then like, he just went into his normal talking. And I remember leaving the room and like most people like you walk in and you feel it and i remember like opening that door and like shutting it and like the whole like my whole body like shifted out of this high energy state to the low energy state i felt like if i

was in that room i could literally go forever right like it was just this non-stop source of energy but what's interesting about tony is like tony doesn't really talk about god which is super interesting like i don't know what faith tony is and maybe he's talked about it and like you know something about that and so for me like one of the biggest struggles that i had because well like growing up and like when i first left the house when i first got into entrepreneurship i like really wrestled with god right especially you know like going through the death of my brother, like was actually ironically the thing that brought me back to God. Um, but like, I really, really wrestled with that. And so for Tony, it was like, he's got all this energy and he's connecting to this higher source. And it's

like talking about all these things, but like, he never, like, he never ties it to anything. Like he never gives credit to, well, in my story, I'm telling myself, you know, at the time, like he's never given credit to like this higher thing like where does that all come from and then like the more i got to know tony not personally but like through his work and like they're watching his videos and like seeing my phone hiking live i'm like i don't know what it is that he believes i've never sat down and if i ever get to interview him i'm absolutely asking him that question but like whatever that is i don't think it's possible to be incongruent because it's like it's i don't know it's it's not of earth almost it's like it's you're tapping into something that isn't like

in order to operate at that level you can't be selfish like you know what i mean do you sense that with him at all like yeah and it's you know i think and i'm sure you've seen it before like you talk political and like your audience gets cut in half, right? Yeah. I think for him, he's traveling such a world, a global thing. I mean, Tony is Christian, but it's tough because he's like half the world he speaks to are not Christians. Right. So he draws that line because he doesn't want to alienate people.

He's like, I'm here to serve. God didn't send me to serve a certain group. It's to serve everybody. I think that's my guess of why he doesn't anchor that in as a hard thing right his audience is so massive um but um he definitely if you ask him like he definitely knows where it's coming from you know i mean he's he's wherever he talks about it he's um you know first time he told me he's like it's funny because i i'd experienced this myself and didn't had words to put to it he He's like, I come on stage.

I have a plan. Everything's there. I start talking. And all of a sudden, like, something comes through me. And he's like, it never comes out the way that I planned, but it always comes out perfect. He's like, as long as I follow that, he's like, it always just works out perfect. And I think so many times, you know, like, again, I start talking about something. I don't know where I'm going.

Like, why am I talking about this? And then all of a sudden, it's like, oh, wow. And there's somebody that, like, that was the thing that shifted and formed don't know where I'm going like why am I talking about this and then all of a sudden it's like oh wow and there's somebody like that was the thing that connected inform you know what I mean I think the more that you tap into that the more again it comes back talk about before like the more you do that you know God's giving you this like this this thing and if you have stewardship over it and you use it he'll give it to you more and more and you Tony now who's been doing it for 40 years like it's actually interesting super interesting you say that so literally so every Tuesday I meet with? And we have our one-on-one

call and we talk for an hour. And one of the topics of conversation was, I was like, Katie, we were actually talking about like getting ready for this interview. I was like, I don't feel nervous at all. Right. And I'm like, and I'm getting so many texts and DMS, whatever, like, oh my gosh, are you nervous? Like, what do you mess up? And like, like so many different so many different things right and i'm like i don't feel any of that right like i feel like this is just like all right cool i'm flying out to wrestle we're gonna hang out it's gonna be great we're gonna come and i'm like so why like why is everybody else telling me i should be nervous right like what like why is that a thing right one of the things that she said was like and being who you are like being a person knowing yourself and like doing this but one of the

things that we talked about was like some of the things that you have to accept by faith. And I was really wrestling with this idea of like, am I supposed to be prepared? Like, am I like Russell Voxman? It was like, this is the first interview he's ever prepared for. I'm like, I just read the book. I don't have any notes prepared for it. I was going to show up and talk, right? Like, that's what I do. And she's like, but that's your superpower. Like that. And sometimes you have to just have faith. And she's like you prepare 80 of the way and like leave the 20 up to god and she's like most people are not going to understand that and for a lot of people that's going to freak it out but she's like how many times have you prepared something

100 you knew every word you're going to say and i'm like very little she's like well think back to one of the times you did like okay she's like how'd it go it's like well terrible it was like some of my worst person the most prepared i come the most the biggest little flop yeah right and she's like and the least you prepare sometimes you just work in confidence you do your best it turns out amazing like yeah just because that's what tony's talking about like it just comes over you it's like if you have faith that when you show up and become like you are the best person yourself you show up the most prepared you can be and you just fully embrace that and have faith for the rest like god the universe whatever you want to call i feel like just works the rest of it out yeah i mean yeah that's why before i do anything i pray before i pray for this call or

call before this interview before i step on stage every single time because the big part of it's like you know without without that like what good your words you know i mean if you're if you're doing it with with the spirit with god we recall you know uh for me it's the spirit if you do the spirit then it'll touch people in a way that you can't just by your words alone and so i always ask that and i look for help and i remember i think steven larson the first time he was working for me we did our first event in the room over here and i remember before i would do the events myself he started working for me and i was in the back here and i was saying a prayer he walked in he's like oh sorry he's like whoa that's cool like what he's like you prayed before you go out there. I was like, oh yeah, like I'm not going to

have to pray myself. Like, you know, I, I'm not that good. So I need help. And, um, it shows up when you, when you, you prepare. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month. That was my wife and I, before rocket money came along, literally a couple months ago, we downloaded this app and within minutes we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place.

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your brand and set up your business in just 10 clicks in 10 minutes. Head to Northwest registered agent today and start building something amazing. All right. I have two questions that I want to ask you, uh, before we get like, kind of go to wrap fire and kind of, kind of bring this to a close. I don't know. We could probably go all night, but, um, you just want you just want to keep it on by you want to go to bed how much longer do we go for you guys are you guys liking this comment down below let us know give some feedback um do you like it do you not like it what are your thoughts we've been going for about three hours i figured it was going to go at least this long i guarantee some of you guys are like i agree with everything to be like i agree with half it's like i don't understand what they're saying i agree with

nothing that's okay. There's nothing like, again, our goal is not to try to convince you guys of anything. That's not my goal. Our goal is to flesh out these ideas and hopefully you guys come on the journey and get some cool ideas from it and see how we perceive life. I think what's fascinating is everybody has such a different perspective on life. And so many times we hear something else perspective, we get offended. It's like,

yeah, what if you didn't get offended and just listen to their perspective and maybe you don't listen to everything, but you're like, Oh, I'm going to take that. And that, those are two things that were really cool for me. And just like,

just don't pay attention to the rest of it. Right. Cause I'm sure if you pay attention to everything that we both said, you probably got offended at least 12 times. But if you're just like, I'm just gonna take the gold that's good for me and then leave everything else on the side. Like you've got a dozen amazing things that you can, you can use hopefully. So. All right. So my next question is who are you voting for? And I'm just gonna take the gold that's good for me and then leave everything else on the side. Like you've got a dozen amazing things that you can, you can use hopefully.

So. All right. So my next question is who are you voting for? And I'm just kidding. Actually last year, I don't know, four years ago. So I'm a big Jack Bauer fan and I bought a Jack Bauer for president shirts. And I, that whole day I was like Instagramming and Facebooking. I'm writing in Jack Bauer.

I'm writing in Jack Bauer. And I would have if he was real human, but anyway's funny um uh who was i just oh leah i was talking around the way we're driving the airport we're talking about joe rogan and um because joe rogan is it's so funny because people like like trump retweeted one of his tweets like joe rogan's a big liberal right like he even said he's gonna vote for bernie before you know biden became the nominee right and so like i feel like a lot of trump supporters like yeah joe rogan's like a trump fan like joe is not a trump fan right like that's not at all what it is and so we're like who do you think he's gonna vote for i was like uh if if i was like a betting man i would bet that he voted he votes for kanye that he wrote him

because he does this three-hour interview and like kanye answers if you watch the interview i mean i know it's three hours of your time you'll probably never get to it but like it is a fascinating interview and like he asked because he keeps trying to bring kanye back to like like if you were president like what would you do because kanye is like i'm gonna be president it's not a matter of if it's a matter of just like when right like if i don't win this year i'm gonna for sure win in 2024 like i i love your company but anyway like so like kanye answers these things questions like completely differently and so anyway i don't know that but my real question for you so you go long on these, we can go rapid fire questions on them either way. Alex shrugged, got the world on his shoulders. You feel that. How do you deal with that responsibility?

Like, because I'm sure there's been times, I know in my own life with my three to five little people that I'm managing some contracts, I'm like, oh my gosh, if I have to take one more thing, I'm just going to explode. Right. Like we don't. So like, how do you, how do you deal with that pressure and not like one of the things that I've had to learn how to do is I don't know if anger is the right word, but like deal with my not, not taking out my frustration on somebody else. Right. Like God bless Leah. Right. Like she knows me super, super well. And like, she knows the moods where it's like, don't ask him a question him a question like avoid it and like let him cool off because if like you say the wrong thing right now i'm just gonna inadvertently take it out on her right and i like i've had to like learn how to like balance that and like communicate how do you deal with all that pressure and still you got 400 people looking up to you and i don't talk to them every day but like that's a lot yeah that's its employees and you have the community and right um yeah it gets heavy um a lot and i think um it's funny because as you read the book you know alice shrugged and walked

away from the thing right and i think for me like i don't i don't want to walk away you know i mean i don't think like that's that's the big thing and like i think the first part is that um i always think about it like that because i'm a big believer this for me is a calling it's a mantle like this is this is what i've been called to do at this time in my life and so it's like as heavy as it gets it's like man think about other people and throughout time who had to carry a burden they didn't want to lift right there's there's tons of them so i think about that a lot um i reached out to other people who are producers who i know have heavy stuff you can ask garrett white every time i'm like stressing out the max i text garrett i'm like hey man life's heavy just thinking about you

and he always sends back something about like dude you realize how you've changed my like just things like that that just it's just like okay it's worth it like thank you and then in boxer whenever someone boxes me something that's like like this success story like dude just you know blah blah and box you can start things. So I have a whole start menu of all the people that have told me how the fact that I'm carrying this has changed their life. So I'll listen to those. I'll listen to four or five or six of them. And eventually when I hear those things, it gets lighter.

And so that's a big thing for me is just that. Dave, one of my – I'm not sure if Dave's still here or not, but Dave's one of my best friends now one of my favorite humans yeah now he's anyway um you know he's carrying a lot of pressure now too dave i don't know if you knew this dave's like the the ceo now click phones he's taking over a huge part of my responsibility and he's carrying oh he's moving into the role yeah is he or he's moving into it is it officially and now yeah internally and uh he's congratulations dave man looking back now so much on five years ago he's so much better than me at it than i am but like i see him i see todd i see like people on tv are carrying weight and like having other people other people you're doing this with besides yourself helps a lot

um so i think that's a big part of it too is just like i don't know if it was just me like that eventually you guys shrug and walk away but i know that there's a dozen other people all holding that up as well and like that helps a lot as well because you know you got it alone you know like i always tell dave i'm like man if i was going to war like i i would bring you like just because like i want you in the trenches with me you know i mean and like knowing that i'm not alone helps a lot so i think a lot of times it's those things when you're doing it by yourself, like that's, that's when it gets hard. Yeah.

I try to not, and I think our default human thing is like isolate and like take the pressure and pain. It's like, and just for me as an introvert, like I'd rather isolate, but I try specifically when it gets heavy. It's like, okay, I can't isolate or I'm going to just get crushed. I reach out and that helps me a lot to be able to sustain stuff. Next rapid fire question, if you will. What success takes sacrifice?

So like in managing ClickFunnels, obviously like you love it, but like what things are you not able to do or do you wish you were able to do more of that you are not able to because of the role that you play in cliffhanger um stuff like this um you know like i feel bad there's so many people ask for podcasts and things like that like people i love to do it there's just like there's not a time i think um i miss when we were first growing click funnels and started i remember coming in in the mornings and being like,

what should we do today? And thinking about it, brainstorming. I miss that part. Now you come in, it's like, all right, there's 8,000 things you've got to do. It's like, okay. I miss those parts of it. I miss just like, I don't know, I miss not being able to turn it off, but I think, I don't know, it would be nice,

I guess Alex Sharfman thing about like, you don't want to turn it off. I don't know why I would. There's times where, and this is dorky. This is like the cheesiest thing. I remember watching the last Endgame, Avengers Endgame. Oh, yeah. In the end when Iron Man dies and what's his name, Pepper Potts, right? Yeah.

She's like, you can rest now i remember hearing that i was just like like i started crying i was just like i i feel like i want to rest sometimes i don't know how or when or like like i desire that like i don't know how because it's like there's so much stuff and so many things and and i think i i don't know i long for that moment where it's just like whatever whatever the again the end of the bootstrap book i don't know where when it happens but yeah we started for a time where it's just like whatever the – again, the end of the bootstrap book. I don't know where or when that happens. But aside from the time where it's just like, oh, we did it. It's weird because in wrestling, there was a thing where you get your hand raised and you get the rest.

In business, I haven't found that. It's just this constant thing where you have victories and stuff, but you never – again, wrestling is like you cut weight all week. You train. You practice. And you go out there head-to-head. get hand raised you go out to eat and you relax you sleep that weekend the money you get back to work like i don't think in business there's ever been that like ah do you think it exists i don't know i think i i assume when people sell a business or some of that but most people don't have sold a business it's harder because it's like someone

else is taking your thing that looks like your identity is tied to it so that scares me too and so i don't know and that's why i don't know what's like is when i died i'm like oh you know like iron man i don't know but like i don't know someday like i desire that i don't know how to get it but that's something i'm looking at like how do you how do you get that how do you get that release again you're just like i did a good good job. I think Funnel Hacking Live is probably the closest to that. Yeah, that's what I was thinking. Where after it ends. But then also sometimes like two years ago, it ended semi-controversial,

and I got blown up for like three or four days. I remember just like – I remember I was like, this sucks. I just killed myself, and now I've been defending myself for three days because of some other speaker who said something that I wish they wouldn't have but they did and you know and yeah some things like that are hard but huh anyway are we having a lot of live this year or next version of it yeah we're we're we're in a contract battle with uh with nashville where we've done the last two years i wish us to go there again this year um it typically takes us nine months to fill for knocking live yeah obviously because

of everything we haven't we're like three months out from when it was supposed to be and there's no way i can fill it in time plus i don't think we're going to come to there and so we're trying to like push that contract for another year and then doing a hybrid something in between um we so far we haven't got a contract which is anyway so something will happen and i'm dying to not announce yet because i don't have finality yet but some some what you mean you can't break something right here i tried my best one o'clock in the morning eastern time we'd love to do some kind of hybrid something um essentially because we spoke i spoke at tony's thing where he had the big intern yeah how was that it was really cool and hard because at first you come out and you're like in this room

with their spaces everywhere like oh that's amazing but you're speaking an event you shift like you're looking at different people which is yeah fun here if you look at people it looks like you're looking talking like this so you have to look at the camera so you have a million faces everyone you have to look right oh my god and they ever do weird things and like so it's kind of hard because like i have to look here else it looks like i'm not connected to you but like there's so much happening that i want to like oh that's crazy it was almost not i don't know if dizzy's the right word but something that we were just like anyway that was it was kind of it was different it was hard to get used to yeah um but uh anyway uh he's building a new place. It's three times as big.

We're just gonna have a hybrid. It's like half as half as that half the stadium. He says something. He's like, he's like this year's year virtual next year's the year of hybrid. So I'm trying to figure out our version of that. And I don't know what that is yet. Hybrid being part live part.

Yeah. Yeah. Cause I, I never wanted to make fun rocking live virtual ever. Cause like, you know, it's the thing, but I also want to make it. Yeah virtual ever. Cause like, you know, it's the thing, but I also want to make it.

Yeah. Anyway. So I'm hoping, I'm hoping the next, um, next couple of weeks to have some finality on that contract so we can start the next, whatever the process looks like. So there'll be some version of 2021 for sure.

Cool. For people who want to travel, we'll be able to travel. All right. All right. Final hackers. Listen up. It's 2025.

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Awesome. Two more questions. One, what is one thing that people don't know about you? Like what's a, what's a Russell Brunson thing that like, is it pretty like part of who you are that like the people don't know about you? What's a Russell Brunson thing that is a pretty part of who you are that people don't know? Huh. It's the public about everything. Are you...

I don't know. That's a good question. Have you learned anything about me since you've been here? Yeah, a couple of things. Yeah, more from your wife, though. Yeah, she's telling... She's telling you all the good stuff. Also, your kids are fascinating. Yeah. More from your wife though. She's telling you all the good stuff. Also, your kids are fascinating. Yeah.

Yeah. I talked to them for 10, 15 minutes. My kids are the coolest. I think my biggest fear in life is that I am not going to, I'm not going to be the dad that they need. You know what I mean? Like, I don't know. It keeps me like, I don't know. Being a parent is way harder than I thought it was going to be the dad that they need you know i mean like um i don't know it keeps me like like

i don't know being being a parent is way harder than i thought it was gonna be i thought i was gonna be amazing at it like i can influence thousands of people at once but like the person you care about and love the most um and same to my wife like i think those are my biggest fears like i don't want to mess up the family and and it's it's it's weird because it's like again i think all my superpowers are like my kryptonite in a family you know what i mean yeah and so i think i struggle with that a lot of times we're just like man i'm such a good communicator i think right communicating messages i struggle communicating with people i love the most so i think that's a that's the thing i'm

scared to death of cats and dogs i will not touch them really yeah i won't touch any animal they're disgusting to me like and i'm allergic to cats but the way it came about is um when i was in high school the girl i was dating she had a cat they went out of town she's like you can watch my cat and i was like okay so i came in the cat's like rubbing against me so i was like petting it because i'm like i never had an animal before right i'm petting it and my eyes swole shut for three days three days it finally opened again and the white part was all blood red i'm just animal citizen i like you can watch like my in-laws have cats i walk down outside stand that i won't sit on the couches because i'm like because i'll break out in allergies if like a dog runs up to me like everyone like you'll see how it's gonna turn

my like don't touch me like anyway i don't like animals unless you can eat them so there's something people probably there you go who would. There you go. Who would have guessed? Who would have guessed? All right. Last question. Final question. And I asked this to you. I think I have asked this to you before, but now we're here.

We're in person. We're going to talk. I want you to fast forward to the end of your life when you are on your deathbed. And I want you to, like, all your money and success and fame and influence, like, it's all gone. But, like, you've influenced a lot of people.

And, like, you get to leave them with a final message that like kind of defines like not what you took away from life but like the message that you feel like you should like put on to some like pass on to for generations to come like what would you want to be defined by like what would you want that message to be and for people to remember you by it's cool um and i'm hoping it's like my biggest hope i'm hoping that like when we and for people to remember you by it's cool um and i'm hoping this is like my biggest hope i'm hoping that like when we die we go to our maker i'm hoping that that we get a glimpse of like what our life actually did you know like the ripple like you know it's wonderful life yeah it was life before and after i'm hoping we all of us get

experience because you have no idea what you're actually doing with it but like i'm sure what we're all doing is anyway i'm praying that we get that moment because that have no idea what you're actually doing with it. But like I'm sure what we're all doing is anyway, I'm praying that we get that moment because that would be anyway. I think my message is so cool. Yeah. Can you imagine that? Like that'd be wild. Yeah, we need to do a podcast just about like our faith. Yeah, that'd be

cool. That'll be our next one. Yeah, next one. I'll fly out here for just about God and faith. I think for my message, like I would leave out here for, and we'll just do just about, just about God and faith. That'd be fun. But I think for my message, like I would leave out is I think that, again, this will tie back to what we talked about initially. You know,

I think a lot of us start these businesses or start whatever we're trying to, whatever we're called to do. It's like we started initially out of greed, right? But now, man, like we have these desires that make us want to do stuff. Right.

And, and I think for me, when I first got started this business i thought it was to make money and all these kind of things and i saw like even i started having impact like this is cool this is cool but um it wasn't until i had a coach a few years ago she's amazing and i remember um she asked me about like what i think god thinks about my business i'm like why would he care about this like he cares about my how i'm living my life keeping commandments and stuff why would he care about this and she's like don't you see it i'm like why would he care about this like he cares about my how i'm living my life keeping commandments and stuff why would he care about this and she's like don't you see it i'm

like see what she's like you gotta see like what he's like like who you've become like what like his hand in your life yeah and it and it never crossed my mind and like she started like helping me understand like like like this thing that you're doing it's not just like to make money this is the calling this is like a literal like you were called of God to do this thing. And the ripple effect in people's lives, you're changing. Even though you're helping people start businesses or build funnels, it seems like it doesn't matter. But it does because it frees people. And then they can change people's lives.

And the ripple effect is huge. And she helped me understand that day in such a profound way that just these things that we're doing like it's it's it's a literal calling from god i think if i was on my deathbed i would i would want people to know like when you feel that that tug or that nudge that thing that starts on this journey that's not just like oh it'd be fun i'll make some money or whatever it's like it's literally god like giving you something like this is your stewardship like do something with it like see what it is i think if you realize that like since i've realized that like it's been it's been different like now that i know that it's like okay i'm gonna run as hard as i can because this is not just an idea i had this is this is a gift

and it's like you test like what like what am i doing with this and then when you when you look at it from that lens it's like man you can do and create you you you have more faith in yourself because it's not yourself right like like i get scared every time i get on stage i got nervous before this like i get people you're probably confident because you're in the stage front 35 i freak out in front of like 20 people like i get so nervous but i'm like i know that i can do it because this is a calling that i was given and he's not going to give me something i can't do and so i think that if i could help people understand i don't know the right way to articulate it, but I think if everyone understood that, like, like how real that actually is, it'd make you run harder, make you work harder and make you braver and make you have more courage,

more like all the things you need to get that message out because, um, you were called like it is a literal calling and, um, and you're probably not worthy of it yet. Like when you get it, you're not worthy. Like he, he, uh, they say he qualifies who he calls, right? Like, like you're not qualified right now, but like say he qualifies who he calls right like you're not qualified right now but like the the act of you moving forward is what qualifies you right what prepares you for the calling and um i think that if people understood that man people would focus so much less on themselves and on their situation and just like all right here's the baton run right

yeah start running and you would do it perfect faith because you know it's from from somebody beside yourself and i i think people understood running. And you would do it with perfect faith because you know it's from somebody beside yourself. And I think people understood that and believed it would change everything. Russell, thank you so much, man. This is so much fun. I'm so glad we were able to make this happen. How long do we have to do it? Where are we at?

We're at three hours and 18 minutes. Dang. Anyone still here? Three hours and 20 minutes. A lot of people stayed here. Yeah, we got quite a bit. Thanks for having me, man. Thanks for coming

all the way out here for this yeah of course yeah i'm gonna read all the comments now what do you guys think of the interview yes good bad thumbs up rate it on a scale from one to ten on a scale from one to ten give us uh give us a rating i used to think russell's cool but now i think he's crazy or i used to think russell's crazy now i think he's cool like i'm good with all those things just curious russell god bless you uh god bless your wisdom and mission look at that thank you so much this is amazing smileys are here what's up let's yeah let's go what's up james smiley great stuff awesome i love it i love it i could do a 1000 we got a 1000 out of 10 that's pretty darn good that is really good 12 12 out of 10 oh so

brent what's up man all right we're gonna have to do this again sometime we can sit down talk about god that one we're really gonna have to get prepped for oh you don't you know nick robbins uh no time ahead all right um he's like kind of in the click funnels world like he ran an agency sold it but like still remained a partner and then like got bored and then like came back into it anyway so he and i had uh three three and a half hour uh conversation about god so like it's interesting because he and i actually have a lot of similar beliefs but he doesn't believe in god like so he's like yeah i think there's something up there and it's like something intelligent or whatever and so like we had like he uses language and like i don't typically like so like we had all this big

long huge debate so it'd be fun to sit down so i think but one of the most fascinating conversations i ever had was uh with how, World's Fastest Reader. Yeah, that's right. He came here, didn't he? Yeah, a couple times we've hung out. He's written 30,000 books. I was like, I can ask this guy any question I want. And so I asked him, I was like, what's your opinion on God? And I remember he told me, because again, religion usually causes fights.

Because I believe, you know, it's so cool because he's like, well, most people read, most people read one book and then that they base their belief on God on this one book. He's like, I've read, I can't remember what it was, like 1200 books on God from every perspective. He's like, based on that, this is what I believe. It's just like so cool to see that. I think all of us have said of us just like, this is my way. This is my way. It's like, let's just hear, even if you completely, I completely disagree with so many people's opinion, but I still hear because again, like what, like there's, why do they believe that? There's something, there's a reason why they believe that.

Like, I want to understand that. um anyway and it's it's just that's my big thing but my big thing is like and that's one of the hardest things for me is figuring out like my belief is always changing that's part of the reason i started the podcast i just want to like talk to people right i'll let if i'm wrong like i'm so excited whenever someone comes and is like, you're wrong and here's why. And I'm like, oh my gosh, thank you so much. I know what I'm going to do next.

Yes. Right. But everybody else, like, I don't want to be wrong. I'm like, if somebody comes in and like proves my idea wrong, like my ideas are pretty thought through. I'm a really thought through person. Like I know why I believe what I believe, not just what I believe. Right.

So if somebody can come along, like challenge that. And that's like one of the things that like was so attractive to me about Leah. It's like Leah, like it was smart. Like she challenged, like even beliefs that like she didn't even agreed with. Like she'd play the devil's advocate and like change it, like challenge it.

I'm like, that's what I like. I want to grow and expand like that. So anyway, all right, Russell, thank you so much, man. Super,

super appreciate it. Um, guys, as always hustle, hustle, God bless. Don't be anything different. And, as always, hustle, hustle. God bless. Don't be afraid to think different. And who knows?

You might just end up in a chair next to Russell Brunson. So it'd be awesome. Guys, as always, hustle, hustle. God bless. Don't be afraid to think different. Those of us that think different are going to change the world by using funnels and other stuff. I love you all.

And I will see you on next live stream episode. Take it easy, fam. Peace.