The Russell Brunson Show - (MS) Brainology: The $50,000 Book Set That I Got For $500!

Episode Date: March 10, 2023

Understanding how the public domain works can help you create offers, make them truly unique, and increase the perceived value of anything you're selling. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. You're listening to Marketing Secrets with your host, Russell Brunson. Hey, what's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast slash YouTube video slash, I have no idea where my team's gonna use this, but I wanted to talk about this today. And I think it'll be fun,

and hopefully you guys will learn something about it. But this is kind of multifaceted. And if you're watching the video version, you can see in front of me, I've got this really cool old book set that I am kind of freaking out about. It's called Brainology, and it was written in, let me see if I can pull this out

here. There's actually a 14 book set. Those who are watching the video, here's the cover. I don't know if it's going to be a blur or not. There it is. Brainology. It's this little mini book. It's written by Elise Lincoln Benedict for the School of Opportunity. What? And it was written in 1925. And so this is a little book here. And you may be wondering, Russell, why are you so excited about this little tiny book, which is a book set? And all books for that matter. Those who follow me everywhere are probably like, man, I don't know about you, but this Russell guy keeps buying all these old books. And he's freaking out about it.

He's building this huge library slash museum and a whole bunch of other things. And so I want to step back and just kind of tell you guys why. I think a lot of people have beliefs on what I'm doing and why I'm doing it, but I'm going to kind of shed the curtain back a little bit more just because this is fun for me. And I have a grand vision of where I'm going in the next, man, three slash ten years. I know exactly where I'm going. I know what I'm creating. I know what's happening.

And because of that, I'm so excited. In fact, Steve Larson was here last week and he's like, man, I can tell there's like a different energy and you're excited about something. I was like, because I have a vision, I know what I'm creating, I know where I'm going, and I'm so excited for it. And as always, the people that I serve are entrepreneurs. So everything I'm creating is for you guys. And I think it's something that will dramatically change your life and the lives of your customers, the people you've been called to serve. And that's why I'm so passionate about it. So what does that have to do with these old, old, old books? Well, first off, I'm going to tell you guys the story of the treasure hunt of how I actually

got this book set called Brainology. So I'm telling you how far back I want to go. I've been collecting a whole bunch of old books, as you guys know. But the era, like the period of time that I'm actually fascinated in is between 1850 and 1950. That's the sweet spot. That's the time of the world history that like fascinates me the most. It's interesting. Ryan Holiday is one of my favorite authors.

He spoke at Funnel Hacking Live a couple years ago. And look at what Ryan's done. Like he wrote a whole bunch of marketing books before. And then he kind of geeked out on this era, which was the Stoic era, right? With Stoicism and all the Roman emperors and all the people who kind of brought the Stoic philosophy into light, right? And Ryan's kind of taken that decade or so when Stoicism was this thing, and he's blown it up into now five or six books, a podcast, a YouTube channel, all these kind of things. And it's been so much fun watching him. That era, the Stoic era is fascinating. I love it.

But for me, the era of time that's most fascinating is about 1850 to 1950. And that era of time was known as the new thought movement. It was the first time that people really started coming back and talking about the fact that you could think you could change your life, right? Think and grow rich, think and change, think and be know, like it was the new thought movement. Thought was the key to everything, right? And in fact, the first person, there's different, depending on the timeline, there's different times that first started and first authored.

But anyway, there are a whole bunch of these old authors. I think Samuel Smiles was one of the very first people that wrote a personal development book. In fact, it was called Self-Help. I wrote it in about the 1850s and that kind of sparked this movement. And there's other, there's other amazing writers about the same time. And these writers start talking about new thought and then this new thought movement kind of bumped into Christianity and people were like, well, how do these things co and coexist? And from that were a whole bunch of other authors and speakers

and people that came out. And, um, and I'm just been fascinated by that era, like 1850 to 1950, when all of this stuff was new and exciting and people learning about how our minds work in the subconscious mind and, and, uh, and how it relates to God. And like all these, it's just, it's fascinating to watch these people as they're discovering it. And so as I started going, going into it, the first author, obviously I got obsessed with Napoleon Hill. He's still my favorite.

Like I love that dude. I love studying him and learning about him in his life and his teachings and like all these kinds of things. Um, and one of my favorite things, actually, I just finished reading his, um, his, uh, biography, you know, is that he didn't just have success right out of the gate. Like he had all sorts of ups and downs, up and downs for his entire life. Uh, yet he was one of those whole first philosophy on success. He was obsessed with the success yet.

He struggled so much in his own personal life, uh, until the end of his life when he started, when he really got all the pieces together and started actually having success. And so, you know, it's funny because a lot of times we want to study people who are flawless and there's only been one flawless person ever and that was Christ. I love studying him and his life because of that. But most of the rest of us, we're trying to figure this stuff out and we are messing up along the way and the mistakes is how we actually learn the philosophies, how we learn the lessons. And so I respect Napoleon Hill.

I had people like, oh, you've seen all the anti-Napoleon Hill stuff online. I'm like, there's anti- good. There's anti Christ things, anti Mormon things, anti everything. Like everything I believe in, there's the opposite that people are out there. And I choose to believe the things that, that bring more faith and hope and happiness and like, and light in my life. And so, um, I respect Napoleon Hill. He's my favorite authors, but there's a whole bunch of other amazing authors that came up during this period of time. And there were only a few actually female writers. It was a lot more rare back then than nowadays. And one of my favorites is this woman here, Elise Lincoln Benedict.

And I have a whole bunch of her books. She's got a book set. It looks just like this little mini one. Those of you who can see the videos, it's a little mini book. It says Brainology on it. There's a picture of this angel knocking on a front door. And it's cool. And the book's probably, uh, angel knocking on a front door and it's cool. And the book's like probably three inches by five inches, a little mini thing. And it's part

of a book set of 14 books called brainology, which first off, is that the coolest name ever? Come on now, brainology. Um, and, uh, but sure. Another book set called, um, I'm gonna blank out the name right now. It's like how to have everything you want in life, um, or how to get anything you want in life or something like that. And there's another book set, little mini books like this, I think six books. And what happens, I started learning about her and started reading about her life and everything. And she had this school of opportunity and what she was doing and how she was like going around the country and giving seminars and teaching stuff.

And that's when I found that first little mini book set on eBay. And I found it and I was like, oh, and I bought it. And it's, it's amazing. And then, man, probably six months later on eBay, I found one copy of Brainology. And I was like, wait, that's like the same author, same book, like same mini book and everything. So I bought it, it got shipped to me. And the one I found was like volume one of, it was like volume three or something, something. All I knew is that it wasn't a standalone book.

It's part of a book set, which then started me on this thing of like, well, I need, I want the book set. And as you can see right here, those who are watching the video, I have, I got one, I found one, which is exciting. But it's crazy because I found one, which is exciting. But it's crazy because I started looking for this book set and as I started searching, it was like finding buried treasure. Like I think there were two references to it on all of Google.

And one of them was somebody who on Etsy had sold one like five or six years ago and was missing like half of the volumes. They had like six or seven of them. And they sold Etsy for like 60 bucks or something. And there's a picture of it and I was like, okay, now I know this book set. I don't know how many books are in it, but I know there's a book set. And so like I contact the person at Etsy. I was like, Hey, five years ago,

you sold a book set. Um, do you know who sold it? Or I was like, I was like, I will pay you $5,000. Tell me who sold it to, so I can contact that person and see if I can buy the books from them. And the person on Etsy first off, they responded back, which was pretty cool. Cause they could have thought I was just a crazy person, but they responded back. So I'm not willing to contact the buyer. And I was like, seriously, five G's you sold for 50 bucks. Like was just a crazy person. But they responded back and said, I'm not willing to contact the buyer. And I was like, seriously? 5G, you sold it for 50 bucks? Like, this is a good deal. Anyway, I said no.

Actually, that's not true. I told them I'd pay you up to $5,000 for the book set. I was like, if you contact them and see if we can buy it back, I'll give you whatever the difference is in that thing. And the person said no. So then I was like, dang it. So I started looking again.

I started looking on eBay. Obviously, the only thing I found on eBay was the one copy they already had. There was someone who had sold it on eBay a couple of years ago and there's a reference on online somewhere of someone selling it. And there's a picture of it and I can see the full book set, but that was it. There's no other reference. I started searching everywhere and there's no, like most books, there's a, there's a,

you can find stuff from it, like people talking about it or writings of it or transcriptions of it or like, but this book, it was like nowhere. I think there was two references on all of, on, um, all of Google for this book. And so I kept searching and looking and going to all the old bookstores online. I was like contacting people I knew who I bought books from the past. Like, have you ever seen this book? Have you ever found it? Like, anyway, I'm starting this treasure hunt.

It was so much fun. And I'm searching everywhere for this, for this book. And then, um, finally I go to Instagram. I type in the book title and nothing shows up. Then I typed in the author's name. And I look through accounts, look through everything. And finally on Instagram, I look at images. I start scrolling down.

And like seven years ago, somebody posted on Instagram that they had this copy right here. And it was a bookstore over in Europe, in London. And they posted that look like look at this little gem we found blah blah whatever I saw and I was like seven years ago do you think they still have it so it was again it was a used bookstore so I went to their website go through all the catalogs everything no trace of it I'm like god they sold to somebody sitting on somebody's shelf they don't even know how cool it is and uh but I messaged them on Instagram I was like hey do you happen to love this book set like I am a huge fan. She's one of my favorite female authors of all time. I'm searching everywhere. Do you still have the

book set? I went to bed that night, woke up in the morning to a response and they said, yes, we still have it. I was like, oh my gosh, I'm freaking out. I messaged them back. I was like, cool. I want it. Let me know all the details, whatever. I gave them my contact information. Then my morning routine, I'm up working out, took Aiden, my son Aiden, I'm driving to school. I start telling Aiden about this treasure hunt and I was going on to find this book and tell him the stories and how I contact this person. Now I've searched everywhere.

And finally I told him I found someone who actually has the entire full book set. Like this is like finding buried treasure. I was so excited. And I asked Aiden, I'm like, how much do you think I should spend on it? And he was like, you know, he's like, then he asked me like, well, how much do you think I should spend on it? And he was like, you know, he's like, then he asked me like, well, how much do you think it's worth? I was like, well, I told the other person I'd pay five grand for a partial set. I was like, I probably wouldn't spend more. I don't know how much more. And he's like, well, would you spend 10,000? I'm like, yeah, I'd probably

spend 10,000. He's like, what's the highest? I was like, I'd probably spend, I'd be willing to spend 25,000. Like that's a lot, but like, I know what my vision is with this. I know what I can do with it. Um, and I don't think there's other copies of this, right? Like, um, and so I told Aiden, I was like, I'd pay 25,000. He's like, we'll have to come back and want more than that. I was like, ah, went back and forth. I was like, I need to have a set point. Like this is the most I'm willing to pay. Like I need to have that number. Cause they come back like 3 million. I got to say no. Right. Cause like, ah, like worst case scenario, I'd be willing to spend $50,000 for this, for this for this rare book so that's would be worth to me in the museum i'm buying and in what i know i can do with the trainings inside of it like i was like

fifty thousand dollars would be my set point and so i told my little buddy aiden that uh dropped off at school and i came back and the bookstore had sent me over an email with the description telling me all the details about the book tell me about you know the box set like where it's ripped where it's torn all you know all the details they normally send you when you're buying books um and then they told me the price for this would be 500 pounds and i was like wait what 500 pounds and i start freaking out right uh so i messaged him like you have no idea i'm looking for this everywhere done where i send the money like quick before they change their mind, uh, send them the 500 pounds plus shipping. So it'd be like 615 bucks or something like that. And, um, they shipped out this gem, this diamond in the rough, this treasure.

Um, I think for me, like as cool as it is, like the, what I had to go through to find this thing, to find the one bookstore in London who happened to post a picture seven years ago on Instagram of it to go find them, locate it, get it and like ship it to myself and then get it for 500 bucks basically. Um, it's crazy. And so anyway, so there's my treasure hunting story, which is exciting for me in and of itself. But the question is like, well, why in the world do you care? So why are you collecting all these old books? Uh, again, the camera is kind of blurry here, but you see behind me, there's a whole bunch of other books. These are the books that came in this week. Um, I'm buying a lot of books of books, partially because I'm building a 20,000 square foot library slash museum and event center.

I got to have enough books to fill it up. But number two is like I'm on this mission. I'm searching. I'm trying to find all of these relics, right? You think about like you, every one of us here, like if you're listening to me, my guess is you've got some kind of vision, something you're trying to do, right? Something you're listening to me, my guess is you've got some kind of vision, something you're trying to do, right? Something you're trying to create. I think part of the reason why we, we, us creators want to create things is because we want to extend our life, right? Gives us immortality, right? If you create something that lasts beyond yourself,

that's immortality, right? How do you live forever? We can't do it physically. We know we're going to die, but if you can create art that lasts beyond yourself, it gives you immortality, right? I think about Ryan Holiday and the stoic era, like these stoics, like they created these things like Marcus Aurelius and Seneca and all these amazing emperors when they created these things out there. And today, however many 2000 years later, we know who they are. They've lived forever because of the works, because of the things they put out there, right? I think so many creators nowadays, we create courses and podcasts and things like that. And maybe those things will last the test of time. I don't know. I know that someone who's buying, you know, buying the intellectual property of people,

the only thing that honestly lives beyond the life of the author or the person is not the audio or the video or the seminars or the training. The only thing that lives beyond the life of the author is the written word. It's the books that they publish. Which is a reason why I like publishing books so much because it's the books that they publish, which is a reason why I like publishing books so much because it's the thing that gives you immortality. It's the thing that lets you live beyond yourself, right? I think about Funnel Hacking Live. I have this amazing experience with Funnel Hacking Live every single year. The people in the room, their lives are changed, but as soon as the event's over, it ends, right? I can look at everything I've created in

the last 20 years of being in this business. The things that people thank me for today are still dot com secrets, expert secrets, traffic secrets, the written word. I've created hundreds of courses, hundreds of live events, hundreds of seminars, workshops, you name it, podcasts, episodes. The thing that lives beyond yourself is the written word. And so for me, I'm going back in this time period, 1850, 1950 of, of what I think was the time where men's minds were growing the fastest and the most. And we were like discovering all these things the very first time.

Like that's the era I want to bring. I want to find these books, the written word. And like these people spend decades of their life and they put them into something where I can grab and read and like figure out like what they learned that no one else is talking about. What's crazy is that I read these books and I study them. What I realized is that most, you know, this is the foundational stuff people learned. And then, you know, that game of phone booth where one person tells next and tell next,

it goes down this huge line, long line. It eventually gets to us and we hear it like, you know, it's like the 400 times someone's told and it's all watered down where this is like where the original thoughts were stem from these amazing minds. They weren't just regurgitating what they read about online or let's do a podcast and then act like it's their own. Like they were sitting there thinking, trying to figure these things out, testing, trying and all these things. And this is where the ideas where God first inspired these men and these women to create these things is because

they were placing these ideas inside their minds and then boom, they became books. But now we have today. And for the most part, most of these books are lost to time, right? These treasures, these like amazing things. And so part of my mission, what I'm doing with the museum, the library, the upcoming membership side and a whole bunch of other things is like bringing these works back to life, try to immortalize them so that people like me and you can have them for forever. So my kids, my kids, kids, my kids, kids, kids can have the original sources of all this amazing information, um, which is why I'm so excited for it. Um, and so what I want to talk about for you guys is just, again, this is me telling my treasure hunting story, but like, I want to give you something

tangible that you can do for your business, for your offers. Okay. Um, and this is me telling my treasure hunting story, but I want to give you something tangible that you can do for your business, for your offers. And this is coming back to understanding a principle and a concept called the public domain. And it was crazy to me looking back in time now. One of the very first courses or the very first membership site I ever launched was called Public Domain. It was called The Lost Files. And it was I would find products, books that were in the public domain and I would republish them. I'd write a sales letter for them. I'd give them to people where they could go and every month they could log in the membership site,

they could download the public domain book, take my sales letter and they could go and sell and keep all the money. And I had five or 600 members paying me, I can't remember, 50 bucks a month or 40 bucks a month to have access to the membership site. My very first info product, my very first one ever was called Public Domain How To

and I taught people how to find products in the public domain, how to publish them, how to sell them, how to turn this into a product or service you could sell. It was my very first course I ever sold. And now, almost 20 years later, I'm coming back, and now I'm doing this at high scale, where I'm buying hundreds of books a month that are in the public domain.

So I'm going to give you some quick understanding of what the public domain is and how you guys can actually use this in your business. So public domain are things where the copyright has expired. Throughout time, copyright laws have changed. The very first copyright law, and again, I'm not a legal lawyer, and it's been a decade or two decades almost since I taught this course. I could be messing up on some of the details.

So consult a lawyer or whatever to figure out if this is true or not. But basically, 1923 is when the first copyright laws came into, into existence. That means anything published before 1923 in America, this isn't true everywhere, but anything pre 1923 in America, there's no copyright on it, which means it's in the public domain, which you can take that and you can republish it. You can make a derivative work out of it. Okay. So for example, uh, Walt Disney, everything that Disney makes for the most part are stories that are in the public domain, right? He didn't make up frozen.

It's the ice princess, which is a story in public domain. He didn't make a beauty and the beast. That's a story from the public domain. Like, um, most Disney movies came from, uh, from things in the public domain. And so Walt Disney took these stories, right? They were in the public domain and they made a derivative work. And now you can copyright your derivative work, but Snow White is still, maybe not Snow White, I'm not sure, but Little Mermaid is still in the public domain. So you can go take that and make a book called Little Mermaid.

And you can do that because it's in the public domain. Now, you can't take Disney's version because their derivative work, the thing that they created is copyrightable, but the original files are still in the public domain. Now, 1923, something crazy happened. That's when the copyright laws were first introduced. And the way it worked is between,

I think if I remember right, between 1923 and 1963, is the author had renewed their, had had like, how did it work? It was like automatically you were copyrighted, but then the author, the copyright lasted a certain amount of time and then the author had to renew the work.

Again, I'm gonna mess up on the details on this. But basically between 1923 and 1963, it was it's estimated only seven percent of authors actually filed their work for the public domain or for copyright so 90 whatever 93 percent of works between 1920 through 1963 are actually in the public domain and after 1963 it changes the copyright laws got really strict so anything post 1963 i believe is like pretty much out of you're out of luck to get access to those things you have to go back to the original intellectual property owner you know if the authors died from the family or from whoever owns the rights and you can buy those things from them but for the most part post 63 like um the copyright law has protected the the

copyright holders a lot better um but what it means anything pre-1923 you can take and you can publish you can make your own derivative works or publish as is or a bunch of other things like that between 23 and 63 depending on all the different rules and logistics of how publishing works. And again, this is for books but also for works, which can be videos, audio, things like that. And so it's pretty amazing. And so what that means is you can take these things and you can republish them in your offers. So for example, Brainology, if you look at this Brainology book set, which I think I have the only complete copy in the world. Maybe there's someone else that's got one.

It was published in 1925. Okay. So, uh, it was post 1923, but if you look at the way the copyright rule, again, I'm not going to get into it, but basically, uh, after the 93rd year, after the work was in the copyright between 1923 and 1963, it enters into public domain. So right now, um, uh, in 2018, it was when 93 years after, or 95 years after 2023, or whatever it was. But anyway, two years, basically means two or three years ago, this book got entered into the public domain, this book set. And so by me finding it, it's like, this is exciting, but check this out. It means I can now republish this. So I can have this as a course. I can make a brainology course.

I can make a brainology book. I can republish this as a book set you guys can listen to, again, I could do an audio book of this. I could do a ebook of this. I could do a audio book, ebook, and I could do a course with it. So if I'm doing a book on personal development and I need an offer stack, what's something cool I can do? I'm like, Hey, how about this? Uh, the most famous female offer from 19, uh, from the early 1900s who wrote an entire book called brainology. If you buy my book right now on personal development, I'm going to give you her entire book set for free right now.

It gives you the ability to create really cool offers. Most books I'm buying, once again, are in the public domain. And so I'm going through and finding things. This is one I got this week. It's called Science of New Thought by E. Woodford Hopkins. Science of New Thought.

And if you go through this, it's an amazing book all about, again, the new thought movement and thought, how to like have thought change your life. And like, and it's amazing. Like I could republish this book and it's become a bonus. Again, like it's just powerful

when you start understanding it. Because again, usually you can have your own offer, thing you're creating. Then we're always like, what are the things we include in the bonus stack? Well, the cool thing is like, yeah, you can include a book from the public domain, but it's not that cool

unless you know the story behind it. Like I know the story behind brainology and the story of how I found this book set, right? Just me telling this story about how I was able to get this book set, increase the perceived value, right? If you go back to Russell Brunson, one-on-one hook story offer, the goal of the story is increase the perceived value of the offer, right? I just told you the story. I was willing to pay $50,000 for this book set and I'm going to give it to you for free as a bonus when you buy blah, blah, blah, blah, blah, right? Me telling the story about the author and how she owned this school called the School of Opportunity. She traveled around the entire world teaching these

seminars on brainology, right? And the book set, again, the second edition was actually just put into one book, but the first edition, she had these little tiny mini books, and she only gave those to people who came to her live event. So the only way to get these was to be at her actual live event. And I'm the only person that I know of on this planet that actually has a copy of it. So if you want access to this, you either gotta come buy it from me, which I was gonna pay 50 grand for it

because I'd probably sell it for a million. No, I'm not ever gonna sell it. I'm a hoarder, I'm not gonna lie. I'm not gonna sell it, but the perceived value's gone up, right? Now I can tell you that story, explain how I got it and why I got it, and then why I created a course in the members area the members area behind that, like there's so many

powerful things you can do. And there's so many things in the public domain, like so many insane amounts of products and services and things you can find that will, that are amazing. And I remember like when I first learned about public domain, I didn't understand, I didn't get it. But if you look at any, any market, any industry, there's some amazing things, right? Um, the, the thing is to be able to find them. You have to understand that people spoke different back then, right? Like in the early or late 1800s, early 1900s. Uh, so when people were again, like when printing was happening, people were being prolific and these things were coming out there. Uh, if you're in the health business, they didn't call it health and fitness. Okay. They called it physical culture. So if

you're searching for health and fitness, you're not gonna find any good books back in the public domain. But if you type in physical culture and you go to eBay and type in physical culture book and look at books published pre-1923, right? Or if you go to gutenberg.org and type in physical culture, like they'll start showing you the different books and things were written back then about health, right? There are people writing amazing stock books

back in the early 1800s, early 1900s, right? And type, I'm not in the stock market, but the early 1800s, early 1900s. I'm not in the stock market, but you can find books on the stock market. Maybe the books are outdated, but maybe there's something inside there, like one principle, one philosophy, one concept that's inside this old book you found in 1940. Whatever. It opens up a really cool story for a piece of your offer. Again, personal development. The New Thought Movement is at that time was called. So if you go to eBay or Google or Gutenberg or whatever, and search like new thought movement or things like that, that's just start finding these, these products, right?

You start finding these books and things, and you start getting to know who the authors are and what other books they wrote. And like very, very quickly, you start finding some amazing things that are in the public domain. Then you can repackage and put them into part of your offer or they become the front end offer. They become a whole bunch of different things. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest registered agent. They're like the dream team for business formation, which is 10 clicks in 10 minutes. You can build your entire business identity.

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lower your bill so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app.

Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. So I'm telling you guys this because I'm giving you guys a treasure map

of where I'm going. You'll see it. You'll see part of it probably summertime. You'll see a lot more happening throughout the end of this year. Over the next three years, you'll see it a lot until the library slash museum is done and being built.

And then over the next five years, 10 years after that, you'll see where I'm going with all this. But this is the plan. I'm writing my own books, right? I'm studying these things. I'm taking these gems. And I'm finding the things that are in the public domain that make sense, that are still applicable today.

And figuring out how I can use them as lead magnets to get people into my world. To find different segments of the market that will connect with this person versus me. And create books and training courses, all sorts of things based on the works of the great minds that left before us. Right. Um, again, people spend decades of their life. And back then it wasn't like jumping on Google docs and writing something and shipping it to create space. You have a book 15 minutes later, like for them to create something like this, like this book set here for her to create this, like, I can't even imagine how much work and effort had to go into like the writing of it, the printing, the publishing, putting it into a box set like this. And her traveling the country doing seminars and holdups, you guys can see this.

Like this is like one of the most beautiful things in the world for me. But as you can see the video version, this is the original box set of it as well. But that's the magic, right? This brainology course. Again, I will conservatively – I was telling my kids. I was like I'll conservatively make at least a million dollars the next 12 months off of this book set alone. That's the value of it to me, right? Uh, cause I know these skillsets, the things we're talking about, how to create offers and funnels and courses and product,

all the skillsets you guys are learning here inside of our world, inside of our community, um, could all be used for this, right? For you to be able to go and, uh, and create offers as well out of all these cool things and so anyway I hope to stimulate some thought in your mind Hopefully worst case scenario you go to to Gutenberg out or guess where it's a company that or a He's a nonprofit that scanned a whole bunch of public-made books. You can find You know books that already like the text file the tire books there and you grab and start using it Or going to e-back I'm obsessed with eBay an old bookstorestores trying to find the original copies.

Because if I'm going to republish something, I want to have the original copy. Why? Because I make my video sales letter, my webinar sale. I want to be able to show the thing and talk about it and show experience. Like this thing right here cost me blah amount of dollars. Like there's no way to get access to this except when you blah, blah, blah. Buy my thing. Join a membership site.

Buy my book. And this is the bonus. I need to use these unique, interesting things as part of the offer that we can wrap in. That makes our offer exclusive. I talk a lot about times we create a product and other people have similar products and that becomes a commodity. But if you can create something where I've got this product,

but my bonus is this, and I'm the only person in the world that has this. Therefore, therefore if you want to buy it, you got to pay a premium because I'm the only way, this is the only way to get access to this offer. So anyway, I hope this gets the wheels in your head spinning. You guys, this is exciting to me. Um, I'm going to keep sharing more pictures and videos of the old books I'm finding. And, um, I think, you know, one of the cool things about this is like, yes, this is content. This part of an offer. This is me telling the story about it. But like, this is good pictures for Instagram. This is good for Facebook, Facebook lives.

Like there's so many stories around acquiring these things that are exciting, that are fun to share. So anyway, hope that helps get the wheels in your head spinning you guys. I appreciate it all for listening, for being part of, uh, you listen to the podcast, being part of the channel, watching Instagram, wherever you're doing, wherever you're consuming this at. Um, if you enjoy it, please share it. And,. And hopefully this gives you some usable ideas about how you can start creating really cool things from the public domain that'll help you in your business

and in your life. So that said, thanks, you guys. Appreciate you all. And we'll talk to you soon.