The Russell Brunson Show - (MS) FHL 2023 Recap & Imperfect Presentations

Episode Date: October 6, 2023

Funnel Hacking LIVE is officially over! And so I decided that what I really wanted to do today was record the audiobook of a 1.5 Million Dollar book I purchased! But before that, I've got some lessons to share from this year's Funnel Hacking LIVE. From the structure of the event to the presentation prep, I learned a lot personally. I actually tested my most recent 'Secrets of Success' presentation (it was actually the last podcast episode), and it did not land the way I wanted it to. Hear the lesson I've learned & become a part of the Secrets of Success JV army at https://www.secretsofsuccess.com/jv Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

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Companion, only in theaters January 31st. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we're bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. Hey, what's up everybody? This is Russell Brunson.

I want to welcome you to the Marketing Secrets Podcast, but I also want to welcome you back from Funnel Hacking Live. Some of you guys just got home. Maybe you're traveling home right now. Well, by the time you're listening to this, you're probably home. But anyway, we got home yesterday. We normally stay for a couple of days afterwards, but our kids came this year and they had school. So we jumped in a plane the next day, flew home. And now it's Monday, post FHL. And Colette asked me, what do you want to do today? And I was like, well, I don't know. I just want to go do what I normally want. Normally I can't do the stuff I want to do because I'm working on a presentation or an event or something.

And I was like, I want to go read. I want to go record a podcast. I want to go talk. I want to go just think. And so that's what I'm doing today. It's been really nice. A lot slower pace and just kind of doing the things. I spent half the day thinking about what are the big dominoes I got to knock over

in the next 90 days in my core companies to build the goals I have for the rest of the year? What are the big dominoes I do with my family, with my wife? What are my big dominoes with my kids? And so it's kind of fun to sit down and just map some of those things out and start thinking about that today.

And then, you know, I wanted to actually come in the studio. I mean, I have a little, it's like a three by three room, this little podcast studio where I mean, I have a little, it's like a three by three room, a little podcast studio where I record this podcast sometimes, but also recording audio books. And during Funnel Hacking Live, I talked a lot about the Secrets of Success project. And one of the bonuses I'm giving is going to be audios to a book that I spent $1.5 million for. And so I wanted to record one of the books today. So I'm going to go grab that here in a minute and read it. And I'm so excited for that. And, um, anyway, just a lot of really fun, exciting, cool things. So, um, anyway, I just want to kind of give a

recap of FHL in the past. I've done like a day by day recap, every speaker and stuff like that. And honestly, I don't feel like doing that this year. I, whenever I do that every year, like usually I'm like part of me. I'm like, I feel like I'm jipping people out. Those who didn't show up, you know, like, do I give them all this stuff? But also it's like, I'm not giving you enough, like, like without the feeling of the experience, without the emotion, without the network, the environment, the atmosphere, like you don't get the same, I don't know, you don't get the same thing. You know, even last year we did an encore after FHL. And, um, I actually just, uh, today kind of said, let's don't do the encore.

Like, I don't know. There's something about being in the room and you watch the second hand and you don't get it. And then it's like people like, oh, well, you know, I don't have to come in person because it's going to be shown later. It's like just today I canceled. I'm like, no, I'm not doing an encore. Let's just, you know, those who were there got experience and those who didn't like they

missed it. Um, and so, yeah, so like, I didn't want to go speaker by speaker. Cause like, even if I tell you, like, here's my big takeaway, like you're not going to get the takeaway without the experience and the energy and the pre-frame, the post and all the things based on it. So, but I did want to share some stuff that I thought would be hopefully helpful for you, uh, whether you were there or not, if you were there, maybe it'll be insightful as well. But, um know, preparing for an event like this is always hard. It's fun for me because like I could ask people in our community to speak and a lot of them, you know, they get a 28 minute

presentation and they'll spend three or four months perfecting it, which is what's so cool because then you hear these guys speak like their presentations are flawless because they've prepared for it. Like they know this is a big shot on a big stage. They want to be perfect. So they practice and they prepare and they hire people to help them coach through who have spoken in the past. And so their presentations nail it. For me, it's hard because I had 11 presentations this FHL. And so I can't practice and perfect 11 presentations. It's like I got to do my best and go out there and give them. And for a lot of it, stuff that I've thought about or talked about a lot, some are easy,

but there's a couple that I really care about and I really put a lot of it, stuff that I've thought about or talked about a lot. Some are easy, but there's a couple that I really care about and I really put a lot of time and effort into. One of them was actually at the end of this presentation is where I offer people the Two Common Quebec's coaching program. But leading up to it, I gave a presentation showing how I have a goal to try to do $100 million in recurring revenue in the Seeker Success business in the next two years. And so I kind of walked through it.

Here's the step-by-step process. Step one, I'm doing this. Step two. And I walked through the whole thing. And it was one of the presentations I was most proud of. People were blown away by it. Just kind of see the whole thing broken down. But what was kind of cool is, if you look at the way we structured Funnel Hacking Live

this year. In fact, I got so many people that told me this was their favorite event ever and the reason why is because of this one thing that we did now funnel hacking live in the past like we have a lot of speakers talk about different things different avenues that are cool but this year everything was was kind of wrapped around this concept the principle of the linchpin right and so it's like based on that you have to build email list and then you got to have traffic and then you got to have a continuity program and then a MIFGI and then more traffic and then dramatic demonstrations and then more traffic and then live events and then more traffic. And so what I did is

one of my first presentations, I explained the whole inch pins, people saw it. And then the next two days we had people teaching just on email lists, just on continuity, just on MIFGI, just on dramatic demonstrations, just on traffic, like going through each of the pieces. And I had a video in between each one, kind of re-syncing it back to the framework. Like, okay, you know, Devon, who would typically intro the speaker, he would intro the video. And then I had the video and it was me saying, okay, inside the linchpin, there's this piece. And this is why I had so-and-so come speak here. He's going to show you exactly how to do this.

And it would show the framework and show this is the piece, right? And so every presentation that was tied to the linchpin would sync back to that. So it got people back focused on like, oh, this is where this fits in. Oh, this is the context of where this fits in the grand scheme of things. And that was really cool. So again, I taught the linchpin, and then we had everybody teach pieces of it. And then that presentation was me saying, let me show you the whole thing as a whole as I'm executing,

how I'm doing it step by step. It was so cool. So that's probably my favorite presentation that I did give. There's another presentation I was excited to give and man, I just ran out of time. It was my intro presentation. Last year's intro presentation was called the Driven's or Driver, sorry, the Drifters versus Driven. And it was really good. I feel like I was nervous and awkward a little bit. In fact, I replayed it a couple episodes back ago. So you may have heard it. I was nervous back then because I'm always nervous,

especially first presentation at Funnel Hacking. You walk out and there's 5,000 people and you're like, oh, it's always a little nerve wracking. So, but I was proud of it. But I wanted, this year I had a bigger vision. I've been working on this Secrets of Success book for way too long. And I finally get to the point where I'm feeling, I have the frameworks and stuff figured out. And I wanted to, I was just really excited to share with it.

The problem is partially I ran out of time. And partially I just kept changing it and tweaking it and changing it and tweaking it. Even on Monday we got there, my family went to Disney. I spent all day Monday rewriting it. And then Tuesday, I woke up Tuesday morning and I didn't love it. So I redid the whole thing again. And then that night we took everybody out to Universal Studios. We rented it out.

We had a huge party with all the Inner Circle and two CCXers. Had a huge party there, which was awesome. And I came back that night and I didn't like it. And I tried, I worked on it until like midnight. I was going to wake up at 6 in the morning and keep working on it, but I couldn't like it. And I tried, I worked on it until like midnight. I was going to wake up at six in the morning and keep working on it, but I couldn't fall asleep. So like, you know, I got up at like one o'clock and from one to like 3.30, I worked on it again.

And then I fell asleep. I only got three and a half hours of sleep that night. I woke up and then I was working on it. And then I had to go down and get my pictures and everything happening and the doors open. And I just wasn't, I didn't finish it. Like I have these, I have the thoughts in my head. I know what I wanted to share,

but like, I just, I didn't get it done. It wasn't out of time. And then like, I didn't try to practice it. Like it was just all the things, you know? And so when the presentation started at the beginning, I felt was really strong. I was really proud of it actually for probably the first third or third of it or so. And I started getting the spot where I could just, I could feel it were not quite hitting, not quite landing. And so, uh, anyway, not super proud of it. I mean, it was, it was great. People were like, it was amazing. I'm like, no, it was good. And so, uh, anyway, not super proud of it. I mean, it was, it was great. People were like, it was amazing. I'm like, no, it was good. It wasn't great. Um, and I explained things I wanted to correctly. In fact, it was funny because everyone's like, it's great.

It was fine to worry about it. But I just had this like uneasy feeling. So like I came back my next session afterwards and I told everyone, I was like, yeah, I was like, I didn't, you know, hopefully this will give you guys permission that, you know, for you just to go publish and put things out there. But I told the story. Basically, I told the story of Dean Graziosi. We were at this mastermind group and we're sitting on a campfire and Dean talked about. I share the story in expert secrets or sorry, in traffic secrets. But I talked about how a good comedian will, you know, you'll see him on stage on The Tonight Show or something and do his 10 jokes and they all land. And you're like, hey, he's the funniest guy in the world.

But what you don't see is behind the scenes where he's going out and he's giving a presentation. You know, he's going to a bar. He writes 10 jokes. He gives them all. And only one lands and the other nine are bombed. So he goes back home, you know, keeps the one joke, writes nine new jokes, goes to another dive bar, does it again. This time he lands two jokes, eight flop. Comes back, deletes the eight, writes eight new ones. Now he's got 10 jokes, goes to the next place.

This time four land, right? The two that landed before plus two new ones. So he deletes the next six and he does it back and forth until he's got this killer presentation. Then he, you know, hits the big leagues. And for me, I've been giving presentations on the success stuff I've been trying to share for the last two or three years. And like, I just haven't like nailed it. Like I'm getting closer and closer. There are parts that have been amazing.

Times in Mexico when we had the inner circle that were super powerful and different places, but like I just haven't been able to like to get it to land yet. And this was another test of me trying and it partially landed, but not fully landed. And like, ah, it was just frustrating. But I would share with everybody. So I said, do you guys realize, I mean, how many of you guys remember the very first time I taught traffic seekers from stage of Unlocking Live? You know, I can't remember what year it was, but I was like, who has ever seen that presentation? A bunch of people's hands went

up. I said, you're all lying because I was so embarrassed after it came out. I literally deleted that video from all the archives. Like it's out of our, like, we don't even have copy of it anymore. I was like, so unproud of it. And that year that year, Dana, Derek's had an event. So he invited me to, so that was my next time teaching traffic secrets. I kind of bombed there as well. And then I did a two day event for the two CCXers on traffic secrets, which was better. Uh, but it helped me think through a lot of the things and get things organized in my thoughts. Um, uh, oh, then I started writing and I wrote the book and the next FHL, I gave a presentation and it landed, um, on traffic secrets.

And I was like, for me, the same way, that's how I, that's how I developed it. Um, anyway, so I'm kind of in the same spot with this stuff.

It's like, it's in my head. It's there. I just haven't figured out how to like perfectly organize it. I'm excited to, but this year, like the title of it, so cool.

It's called the calling versus resistance. And then it's like the calling, the calling that we hear, right? We have to go out there and we want to go and like try to take over the world. And I think most people in our community have felt that before, right? Like these desires, these things that make us want to go and pursue something. We may not see the finish line, understand what it is, but we have this desire to, to move forward, right? But as soon as you

have this desire to move forward and you decide, I'm gonna make a commitment, I'm going to go do this thing. Then instantly comes resistance and resistance resistance resistance uh the book war of art by Steve Pressfield such a good book fast read too by the way but talks about like the hardest thing a writer has is not not it's not writing a book it's sitting down to write the book like it's the resistance that keeps you from just doing the thing right and like that's the that's the resistance that's what's holding us all back and um and so, and so it's interesting cause he, uh, I talked about that in the thing, just like the resistance, like as soon as you commit to something, then it's like everything, the resistance hits, right?

Like I don't want to do the thing. I laid in bed, alarm goes off. I don't get out of bed. I don't want to work out. I don't want to do this thing. Right. Your draw to your phone, social media, to Facebook, Instagram, to this, to that. To check your emails, to listen to your podcast.

Like, like the resistance is pulling every direction except for the thing that is your calling. Like it's entire goal is to detract you and derail you from that. Right. And Napoleon Hill talks about, he talks about how the devil wants you to drift. Right. And I kind of explained like, that's the whole point. The resistance is trying to get you to drift, to become a drifter as opposed to someone

who is pursuing something, chasing a dream. Someone who, um, you know, our theme this year, if I'm not lying, was being a dreamer of the day, like someone who's pursuing their dreams and chasing someone who's actually driven. So it's these two things, right? Similar to the driven versus drifter presentation, but it's a bigger thing where it's like the calling you feel versus resistance is holding you back and like that battle back and forth and how to combat that. So that was like the theme I was trying to deliver. And I, again, I kind of got there. Um, I don't want to talk a lot about like your conscious versus your subconscious mind, how you have to use your conscious mind to train your subconscious mind, to do the things you want

and then how fear comes in and how you have to protect yourself from fear and block that stuff. And then from there, like, um, you know, we have to build out the habits and routines consciously so that we can train our subconscious mind like that's the next piece in the puzzle right and then from there it's coming back and like we have these beliefs that keep us from it right and it's like the the uh i wanted to start teaching about like self-image psychology like our self-image is the thing that causes the things how do we change our self-image and using maxwell malt's theater of the mind and like anyway i was like all this i wanted to share it i just got clunky and I couldn't quite get it.

And then I wanted to title it at the end, To the Hero's Journey. And like, it just, I didn't land. I could feel it like as I'm giving up, like just messing up in places, not explaining things the right way. And like, I was trying to explain how your conscious mind has to choose the thing you want. Like it chooses your definite purpose, right? And then it's got to train your subconscious mind to do it.

So it does it by creating habits and routines to get got to train your subconscious mind to do it so it does it by creating habits and routines to get to train the subconscious mind and so you do things over and over and over again i talked about wrestling how like you know and how the the the training of it is how you turn something instinctual like becomes instinctive then you can like then you can that that's how you win is through instincts not through consciously thinking about a move right if i'm wrestling someone if i'm consciously like, oh, I should shoot right here. And since I think that it's already too late, like I missed it, right? The goal is to train so many times that your subconscious mind knows the second you feel this, that boom, it hits it, right? And that's true in all aspects of life and business and in all of your reactions and

things that happen and how do you train that? And anyway, someday I'm going to get this thing in a way that I can explain it to you guys. Um, yeah, I just got to put it in a book. I, I've written this book and read it probably four or five times now, but I think I'm finally getting to the precipice, the spot where I'm like, I'm about ready to, to deliver this and share it with you guys. So anyway, that was my intro presentation that I was trying to nail. Didn't feel like I nailed it. Um, but it got me excited to, to like,

I was like, I thought it was done. I was kind of bummed out. Cause I was so tired anyway. And that kind of bombs. The first day was harder for me. I was like hard to be excited. I was so tired.

Jocko came that night and presented, which was awesome. But man, I was, I was on three and a half hours of sleep. Plus like me not feeling like I nailed my first presentation. I was so tired. And so like,

Oh, uh, but then that night I passed out, got like, I think seven and a half hours of sleep. Plus like me not feeling like I nailed my first presentation. I was so tired. And so like, Oh, uh, but then that night I passed out, got like, I think seven and a half hours of sleep, woke up next morning, was on fire and day two, three, and four was just flawless. Like, like one of the best events we've ever done. So anyway, for those who were there, that's a little behind the scenes. What happened at those who weren't there again, like, man, if I had a friend who's spending $4 or $5 million to put on a party for me and spending weeks of his life trying to craft messages in a way that'll transform everything, curate an event.

We had Andy Grammer come. We had a private concert to make it so fun. It was just, you guys, it's worth your time, energy, and effort to really figure out how to get there. I promise you it's worth your time, energy, and effort to really figure out, like, how to get there. I promise you it's worth it. This year's Funnel Hiking Live is going to be a little different coming up. Right now, Funnel Hiking Live is in September. And it used to always be the first quarter of the year, which I like better because it's like New Year's resolutions.

We're all, like, beginning of the year, we're kicking it off. Like, that's how we used to do it. And then when COVID came, it kind of threw everything off, and we got bumped down to September. And I'm trying to bump it back. So Funnel Hacking Live, this was Funnel Hacking Live 9. Funnel Hacking Live 10 is going to be moving to the next February. So it's like, I think 17 or 18 months away. So it's a ways away. So because of that, we decided in between there to do a smaller, like a virtual one.

So we're going to be doing Funnel Hacking Live 9 and a half next September. And then 10 will be in February of that year. So anyway, depending on when you're in, um, in February of that year. So, um, anyway, depending on when you're listening to this, we are selling tickets. Uh, we had event style pricing.

We could get nine and a half and 10 for the price of nine or so, or for the price of just 10, uh, plus the $200 discount. So basically for like, I think it's seven 97, you get tickets to both of them. So if you want to be part of that,

go to funnelhackinglive.com. If it's still there, then there's an opportunity there to get tickets to both events for the price of one plus the $200 discount. So this is the cheapest they'll ever be. We'll be selling just the tickets to virtual alone for 500 bucks. And so you can use them in 297, which is insane. So go grab them, FunnelHackingLive.com.

That's kind of it, you guys. Anyway, I hope you're doing awesome. I hope you enjoyed this podcast episode. And those who were there, hope we served you and gave you an experience that will literally change your life forever. Um, you know, we spend so much effort trying to, to curate something that'll give you literally that life changing experience. I feel like we did it. I feel like it was such an amazing opera or experience. Hopefully it was for you as well. Um, that's the thing he has so much

for being part of our community, for being a funnel hacker, for believing in us, for, for being around now, now nine years in a row amongst the ups and the downs. You know, it's been a brutal road. There's positive times, there's negative. You're at the beginning when you're succeeding, everyone's cheering for you. After you're at the top, everyone's trying to tear you down. And we felt that both directions. I'm just grateful for those who are hardcore, like not our Fairweather fans, but the ones who have been here from the beginning, those who are still here, those who, you know,

are cheering us along during, you know, the battles we're going through as opposed to turning your backs and, you know, doing what some people do. So grateful for you guys. It means the world to me. You know, in football and other, I mean, any sport, you know, there's the fans that like when you're winning, they're on your side and they love you.

And then the, you know, when the team's struggling or whatever then then you know people quickly forget you and shift over and just grateful for the people that aren't fair where the fans who are here for the they're here for it all um you know we are giving literal blood sweat and tears putting in you know all of our money investing into this thing that we are creating for you that we believe in that um we think it's going to change your life. And so anyway, just grateful for you guys who were there and appreciate you all. So with that said, I'm going to go grab a book. I'm recording a book for the Secrets of Success membership site, which is launching here in about two weeks or so. So in fact, if you want to, if you're interested in helping us promote it, we have a two-tier

affiliate program coming out. You basically give away some unpublished Employee Heal books for free to your list, and from that, build a ton of recurring income. It's literally the greatest opportunity ever. So if you go to SeekersOfSuccess.com slash JV, go to that page, you can become an affiliate there. Like I said, it's a two-tier affiliate program, so you can invite your friends and people you know to promote as well, and you can get paid really well first tier and second tier, and help us with coming up a lot of fun so that's i thank you so much appreciate you being part of this and uh we'll talk to you soon bye everybody