The Russell Brunson Show - (MS) How To Break 9 Figures a Year Using this Linchpin - Part 1

Episode Date: March 24, 2023

Hey everyone, I'm in Mexico with my family preparing for the COOLEST event we do for our coaching students, our Mastermind in Paradise! I'm going to be sharing with them a strategy I revealed at Funnel Hacking LIVE this year and it's going to be amazing! But I wanted to share the goodness! So, for the first time, I'm going to reveal my framework that's made ClickFunnels a 100M business! It's called the "Linchpin"! We're going to split this into 2 episodes so make sure you're tuned in next week for part two. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TwoCommaClubX.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everybody? This is Russell. Welcome back to the Marketing Secrets podcast. I'm actually recording this introduction. I'm in Mexico right now. So in the background, if you hear waterfalls and rivers, that's why. I'm in the middle of nature eating guacamole and having the time of my life. So we are about to do our Two Combo Club X slash inner circle slash category king slash atlas mastermind in paradise. And so we've got about five or 600 funnel hackers all flying out to beautiful Mexico for the next week, uh, for meetings and masterminds and having fun out here in paradise and, uh, really excited. So, uh, we came a week early this year with my, uh,

my kids cause last year they wanted to come and we didn't bring them. And so their spring break is right now. So we're doing spring break, my kids. And then, um, this weekend is when all of the, uh, the coaching groups show up. So we're excited. Um, but anyway, since you guys aren't here in Mexico with us, I'm well, 600 of you are, but for the rest of you guys who aren't here with us, I feel a little bad. I want you guys here. This is like where you need to be. This is where entrepreneurs grow and develop and become the kind of entrepreneurs who can change the world. And so I want you guys here, but since you're not here,

what I thought I would do is give you guys a cool gift. So you guys cool if I over-deliver for the next two weeks? Okay, so while I'm here in Mexico, instead of doing my normal podcast of me sharing insights and ideas, what I want to do instead is I wanted to share you guys a presentation from Funnel Hacking Live. And this is not just any presentation. This is the most important presentation I think I've ever given. It is a presentation on showing a framework that we call

the linchpin. And you've probably heard me talk about the linchpin or you've heard other people talking about it. You heard people in the ClickFunnels community. I first introduced this about 18 months ago to my inner circle. I shared them and I didn't tell anybody else. And then after I shared them, I started doubling down on cliff funnels, like reshifting everything to follow this specific framework. And then I decided at FHL this last year to share it in its full detail. And so we shared it. But what people didn't know behind the scenes is at the same time, we took the entire Two Common Club X coaching program and we rebuilt it to sync with this linchpin framework. And then my inner circle, my category is my atlas.

Everybody is focusing on this linchpin framework. What's been cool is over the last seven or eight months since FHL, right now, me and I am aggressively doing it in eight different companies. On top of that, though, we've got a whole bunch, like hundreds of other people doing it now in every industry. In fact, I saw yesterday, Christine Morrell launched Mifki for musicians, which was so cool. And anyway, it's just kind of fun seeing it now being replicated in so many different markets. But we always joke, we say the linchpin is the way, kind of like the Mandalorian, where he's like, this is the way. And so this is what the linchpin is. And you're going to be talking a lot more about it.

In fact, we have a book coming out called Lynchpin. It's going to be teaching this framework. But this FHL was the first time I really kind of shared it publicly with people. And the people who got it freaked out and they joined the coaching program knowing that we'd be focusing on that for the next year. And so we've been doing that. And what's cool is that since this presentation is continuing to evolve and grow and like mature now there's hundreds of people's minds all kind of playing with it and this week in the mastermind

paradise um the entire uh week is broken down where each day we get together and we're focusing on one piece of lynchpin like just continuity just myth just dramatic demonstrations just challenge just webinar just how to take it like all these different um, we've got cool speakers all sharing some of the best practices that they're doing anyway. So it's going to be insane. It's going to be amazing. That's what's happening over this week. And so I want to catch you guys up because obviously not going to be getting the things that are happening here in the room in the mastermind yet. Um, but this would at least give you the ability to catch up to where we're all at, which is understanding this framework called the linchpin. Um, you may be wondering, well, what is the linchpin? How does this fit into

everything else? Russell's taught. I think Steve Larson said it best. He said the linchpin is basically taking the value ladder and putting rules around it. Um, and so you'll see that as you kind of go through it. Anyway, that's kind of game plan. So I'm going to break this up in two weeks and listen to the first half of the linchpin presentation, which is going to go deep into some of the core philosophies that make linchpin work. It's going to talk about continuity, talk about the MIFGI and some of these beginning things. And then next week, I'm going to let you guys listen to the second half of it, which will start going into dramatic demonstrations and other cool things as well. So it's going to be amazing.

It's going to be awesome. I hope you guys enjoy it. And this is one of those things you may have listened to two or three times to really grasp the power of it. You know, this is one of the things I wish I could fly to your home and, like, grab you by the ears and just hold your head and be like, listen to this. This is that important. Everything we're doing now inside of our companies either fit into this Lynchpin framework or we get rid of it. This is including our supplement companies, our software companies, our info publishing companies. Any partnerships to do everything fits into linchpin or we don't do it.

That's how vital and how important it is. And what's crazy is that I'm sure for most of you guys for the last two years, we've been all struggling being profitable on ads. Ever since the iOS, Apple, Facebook update things, it's been harder. And since we've gone down hardcore incorporating this linchpin formula and framework I'll be sharing with you guys, we are positive on our ad spend

day one. In most of our campaigns, and then the ones that are leading to a dramatic demonstration, we're positive within the first seven days on our ROAS, which is crazy. It's insane. So it changes the game.

I talk a lot about the evolution of offers from having a product to an offer to a funnel to a value ladder. This is like the next evolution from a value ladder to a linchpin, which will give you the ability to outspend all of your customers. So this is worth studying and restudying. When the book comes out later this year, go and buy the book and then joining the coaching programs and being indoctrinated deep with me and all the funnel hackers who see the vision of what we're doing. So anyway, for those who aren't here in Mexico, we miss you, but this is something you kind of start jumping into, start learning what we're geeking out on and going deep on here inside the mastermind group. So that's it. Hope you guys enjoy this first half of the episode of my presentation on the linchpin at Funnel Hacking Lab. So the second presentation I want to give you guys is called the linchpin.

And this is something that, again, the only time I've ever shared this publicly was in my inner circle about eight months ago. And then, again, after I shared it, our team started freaking out. We started going back to all of our businesses and retweaking things. And I'm going to show you guys behind the scenes of all these businesses to see how that actually works. But it is like, I think one of the most powerful things that we stumbled upon and then I forgot about and then we re-stumbled upon it again. How many of you guys have ever had something where you do it

and it's really, really successful and then you forget about it and you stop doing it? Yeah. What does Stu say yes or day one? Stu's like, if something works, do more of it. If it doesn't work, do less of it, right? So this is one of those things. It literally, as I said in the title slide, it's the number one secret to ClickFunnels breaking nine figures a year. It's the difference between us being a $10 million a year company and a $200 million a year company was this little piece. And it's so

small and so insignificant. I'm almost scared to show you guys, but I don't want you to be like, oh yeah, yeah, that makes sense. Like, no, if you don't have the like, boom, aha, then you missed it, okay? So pay attention, because I'm going to walk through the process. And there's a lot of little pieces, intricacies.

And after you see it, my goal is for you guys all to have the aha. So this is what the linchpin looks like. If I was just a doodler on a board, okay? And I'm gonna go walk through all the pieces of this in a lot of detail so you see how they all work, how they fit together. But this is the structure of the business.

And I will show you how literally this is the structure of ClickFunnels. It's the structure of Magnetic Marketing now. This is the structure of all of the different companies we're acquiring, all the companies we're building. It all follows this exact same process and model, okay? You're welcome. I haven't even told you what it is yet. It's amazing though. I promise it's going to be cool. In fact, all of the current two CCX members, I did a little private webinar with them last week. I was like, here's the framework. I showed him, I wouldn't show him the whole thing.

So for those of you guys who've been waiting for like two weeks, there's the framework. Now we're going to go into it. Okay. You're welcome. I told him like, this is the most amazing thing I've ever shared. And, um, and I wouldn't share it because I wanted to share with you guys all together at once. Okay. So step number one, you have to understand this whole process. Step number one is called continuity or subscription. Okay. Most of us call it continuity in the market, but I know that's a technical babble word. So what continuity is, is basically someone signs up for something and you get billed month after month after month. Okay. Netflix is a continuity program. Okay. Disney plus is the continuity program. Where you sign up for once, you pay every single month. Okay. So step number one is continuity. Now this is a key principle. Like everything I'm going to tell you guys, the rest of, from here to

the end of the day, all hinges on this one principle that I learned from David Fry. Okay. And if you understand this, it is the key to everything. David told me, he said, if you don't have continuity, you don't have a business. I'll say it again. If you don't have continuity, you don't have a business. You just have a promotion or a campaign.

Okay, prior to ClickFunnels, I made a lot of money. I lost a lot of money. Made a lot of money, lost a lot of money. I was always tired. We were doing big launches and big downs, right? Until we had ClickFunnels, which is an actual continuity program where people sign up and they pay us monthly, where it took the pressure off of me and I could go back to creating,

having fun, which has been the last eight years of my life, right? Continuity is the key. And like I said, what Dave said, if you don't have continuity, you don't have a business. Okay. I'm curious in this room right now, how many guys, raise your hand, have continuity in your business? Raise your hand. Very good. How many guys don't have continuity in your business right now? We're at 50-50. Okay, it's good. To those of you guys who do have continuity, we're going to triple down on it today. Those who don't yet, it's going to become the focal point moving forward.

Okay, and there's a lot of different types of continuity. My favorite, by the way, as you probably know, is SaaS. SaaS stands for software as a service. Okay, back in the day, the way that software was sold, someone would sign up for Oracle or these big software programs. They'd pay $10 million. They'd come in, they'd connect the software. It was really expensive. Salesforce was the company that changed this. They were the first company who didn't charge, you know, $10 million to set up, to use their CRM. They shifted this thing and it changed the entire market to SAS,

software as a service. So instead it said, sign up said sign up and it's like 500 bucks a month for every single seat you have. Right? And they started building continuity. If you look at all the companies now, like all the big companies have transitioned to this. Right? Back in the day, Photoshop and Microsoft, all these things, you just buy the software, 500 bucks, you have the software. Now if you notice, all of them are all shifted into SaaS.

There's a reason. It's a more stable business model it's nice waking up every single morning knowing the money's coming through okay just i want to paint it i don't want to this is not an income claim i'm scared to talk about but i want i want to paint a picture of this for you okay we launched click funnels we started getting people signing up and we got where they're consistently signing up it was cool because on your phone and you just have stripe on your phone like stripe would send you a message every day about how much money you made the day before right so the best thing is you wake in the morning you look phone you pick phone, and you just have Stripe on your phone, like Stripe would send you a message every day about how much money you made the day before, right? So the best thing is you wake up in the morning,

you look at your phone, you pick it up and you just glance really quick and you're like, ha ha, nice, right? I don't have to work today if I don't want to, but I'm going to, but that's really nice. And I remember the process looking at where it was like $1,000 a day. And I'm like, we have arrived at 1,000 bucks a day.

And then it was like 2,000 a day, right? And then it was like 5,000 a day. And at $1,000 a day. And then it was like $2,000 a day, right? And then it was like $5,000 a day. And then $10,000 a day. And then $30,000 a day. And then $50,000 a day. I remember the first time it started breaking $100,000 a day. I'm like, that used to be a good month for me. Now that's what happens before I wake up, right?

And then $200,000 a day, $250,000, $300,000 a day. Like, it is amazing. It's the best way to wake up in the morning. How do you have a bad day after that? You know what I mean? Okay, I want this in all of you guys' business. This is why continuity is so important because all the other stuff's amazing, right?

Everything else, but if you look at your business through this lens, everything we're doing in our business is all focused on one thing and one thing only, and it's to build up our continuity income. Okay, all the rest of it's great. And there's a place, and I'll show you in the model, there's a place for high ticket stuff. There's a place for events.

There's a place for challenges. There's a place for all the things. But all of them have one and only one focal point, which is to build up your continuity. Okay, so SaaS is one of my favorites. Okay, print newsletters are great. Dan Kenney's company, he's been running this since 1996 was the very first issue of the No BS newsletter came out, okay?

The reason why I bought the company, outside the fact I wanted to hang out with Dan Kennedy, which we'll be honest, that was the real reason. The second reason why I bought it though, is because it had a continuity program in place, okay? It came at the time with, I can't remember how many, a thousand or so active members who were paying monthly for this newsletter.

I said, cool, we just got to grow that. Like, that's the business. I don't have to rethink it. I'm not going to do a product launch. Dan's not going to do product launch videos with me, right? We have this base. We have this thing. Now we're just going to focus on scaling the one thing that matters, which is continuity. Okay. So print newsletters are amazing. Supplements. How many of you guys are in supplement business? Yeah. I love supplements. We have, I think three supplement companies we bought or are launching this year. Um, and, no, three we bought.

Yeah, we bought a green drink company, a bone broth company. And then how many of you guys heard the news? Do you guys know that we bought Lady Boss? So because continuity. So I love supplements. I'll tell that story another day. But so supplement companies are great because continuity. Like I love continuity businesses. Box of the Month Clubs, okay, are great.

This is actually, Mark Rober is a YouTuber, he's really good. And my kids and I love watching his videos, like he's so much fun to watch. And like a month ago or so, he launched the Box of the Month Club where every single month you get in a box and you get these gadgets, you make these cool things.

And I was sitting there watching a video with my little buddy, Aiden, who was the one who came out here as Bruno the Bull on day number one, doing the cartwheels. And he got excited, I got excited, we bought this, and now these come once a month, they get boxed, and we sit down, and we make these cool little gadgets. One of them spins a coin, one of them shot rubber bands,

all these really, really cool things. And so we bought the continuity from them, and so box of the months are great. Most businesses are some type of box of the month. Anyone who's got an e-commerce business, Perry talked a lot about premiums. I'm talking about premiums a little bit, but a premium into a continuity is the greatest, right? And so look at e-com, like how do I shift e-com into a box of the month? Okay. And another great one, another one of my favorites are membership sites. We are doubling down on membership sites, mostly because now ClickFunnels has the greatest membership site building platform on the planet, which makes it really, really exciting.

But membership sites are a big thing. And the other thing that's really powerful, I want to explain this, because I don't think, even I didn't get it until we started going deep down and doing membership sites again. Membership sites are actually easier to build than a course. Think about this, with a course, you have to have like, it's like building a college curriculum, right? Like all this stuff, you have to teach like, it's like building a college curriculum, right? Like all this stuff you have to teach them, all the modules and the steps and the frameworks, it's a lot of stuff. The membership site is different.

Membership sites are more about like mastery. So I was talking to Stu McClare, he was doing a consult with me as we were rolling out one of our membership sites. And he said, the biggest problem you're going to have, Russell, is you're going to put a million things in the membership site. He's like, I got a million things, let me put it all in here so you have access to everything. He's like, you give people access to everything. They come in there, they get overwhelmed,

they cancel, they leave, all sorts of stuff like that. He's like, the secret to a membership site is you give them just certain things consistently every single month. And so the way he broke it down to me, he said, every single month, you create one masterclass.

You're teaching a topic, just one. Because Russell, you don't want to do one a day or three a week or whatever. No, just one a month. So you do one teaching a concept. And so for me, my masterclass is about 30 minutes long. I teach a masterclass. Okay. Then the next week, he says, you do a backstage pass showing behind the scenes of what you're actually doing. So people can kind of see you doing the thing that they're learning about in the masterclass.

Right. And instead, number three, you do a member maker. We take one of your members and you do the thing for them and make it better for them. And then week number four, you take a nap. Okay. That is so four, you take a nap. Okay? That is so much easier than building a course. Courses are great. Like there's a place for all of them. But from a continuity standpoint,

it's actually easier to build a membership site and have continuity than it is to build an entire course. Okay? And so our membership sites, this is the structure they're coming through. People come in and they go through this process. Okay? So these are all the different ways to build continuity. So coming back to this framework,

again, step number one is really understanding and mastering that the business is the continuity. I'm trying to triple down on that because I wanna make sure that as I go through the next steps, we don't forget about this because everything else we're doing is an appendage to this and this alone. I want you guys to understand, like, the business I'm in,

you guys see me do all sorts of stuff. I do live events like this. We do webinars. We do challenges. We do book funnels. We do all the things. But I'm not in, I'm not in the author business.

I'm not in the event business. I'm not in any of the businesses. I'm in the continuity business. Everything else is an appendage that gets more people into the continuity, gets them to stick longer, become raving fans. But that is the only thing

that really is the goal at the end of the day. Okay? All right, so that's step number one. Step number two is called the MIFKI. How many of you guys have heard me talk about MIFKI before? Ken, this is like literally the most annoying thing in the world. The MIFKI. MIFKI. Can you say that? MIFKI. It's like the weirdest thing. And so I didn't know what the MIFKI was until we acquired Dan Kennedy's company. And we had the whole, the team that was left come into our office. And the first question is like, well, what's worked? Like what's worked in the past? I want to make sure I'm not reinventing

the wheel here. This company was run by Dan Kennedy for crying out loud. He knows more than I do about this game. Like, what should we do? And then they kept saying like, they're like, oh, the MIFC. I was like, what are you talking about? The MIFC. Like that is, and at first I was so annoyed just because like, I couldn't remember. I'm like, I tried to remember what it was in the conversation. And finally, I'm like, what is the MIFKI? And so the MIFKI stands for the most incredible free gift ever. The MIFKI. I was like, oh, the, okay. Like that's literally, I'm like 18 years ago when I got into Dan Kennedy's world, it's because I bought the most incredible free gift ever. I had no idea it was called the MIFKI. And so we used to tease about it and then eventually became like a thing. So the first thing we did, and this is me

and Dan Kennedy and Bill Glazer back when I was like 20, I don't know, 25 years old, 26 years old, like in that world, getting immersed with them. I came into the world because they had this offer called the most incredible free gift offer. Now, a couple of things before I go too deep, the offer does not have to be free. Okay. We call it the MIFKI internally because now it's a word that we use, and hopefully inside of our community, we'll start calling it a MIFKI because it's like a quick thing we can start calling it. But it doesn't have to be the most incredible free gift ever. It could be a paid gift as well. It doesn't matter. It's just, it's an irresistible offer that's so irresistible, you'd be insane to say no, okay? And so I went back. When we bought Dan's company, I got this Google Drive that had everything that he'd ever

created in the last 40 years, which is like treasure hunting, like going through and searching things in folder after folder after folder and events and super conferences and masterminds and copy and swipe file. It's just been so much fun. And so I went into that folder, I typed in Mifki, and all of a sudden popped up 300 different versions of ways that they'd sold the Mifki in the past.

Sales letters, faxes, events, postcards, direct mail, inserts in books. And I started looking at every single thing that Dan had ever done was all a MIFC offer. You look at any one of his books, you go to Barnes & Noble right now and buy his book, flip through it, the MIFC offers in it. You look at anything. This was the focal point of all of their marketing efforts. They weren't buying traffic to 20 different things. All their marketing efforts focused on one offer and one offer only, and it was the MIFKI, okay? Because it's the most incredible free gift ever, right? And so we looked at it and said,

okay, well, if we're going to relaunch this company and the newsletter and all that stuff, I want to build out a MIFKI too. And so that's the first step we did. Now, Perry came up here and talked about premiums, which was so cool. And he actually talked about Sports Illustrated MIFKI. And so I'm not going to, it's funny.

I'm sitting backstage preparing this presentation. And I look up and the video is playing. It's literally the video is going to play on the next slide. I'm like, Perry like ripped the exact same video I did off of YouTube, which is the original Sports Illustrated video. So I'm not going to re-show it. But the concept you want to understand is that Sports Illustrated MIFG was the football phone and Sports Illustrated swimsuit issue.

The continuity was Sports Illustrated. but the MIFC is what got people to actually get on continuity. The hardest thing you will find in your business is to get somebody to actually subscribe for continuity. And so we can't just like hope that they sign up, right? We create an irresistible offer to get somebody in. We give them a football phone and Sports Illustrated swimsuit issue for your business, right? So for us, when we launched Dan Company, the first thing we did is we created the M your business. All right? So for us, when we launched Dan Company, the first thing we did is we created the MIFG. And I literally, we had,

like we were writing the headline for this. It was almost a joke. I was like, we should use the word MIFG in the actual headline. So if you're ever like, what was that weird thing Russell said again? Just go to nobsletter.com, make most incredible free gift ever, MIFG. Oh yeah, that's right.

So this was the MIFG designed to help you make maximum money in minimum time. And so we created this irresistible offer with stuff from Dan, stuff from me. It became amazing. We launched this into the world, to Dan's newsletter and to our newsletter.

And in like 14 days, I think 14 days, we had almost 4,000 people join a $97 a month Continent newsletter. That crazy? Okay. Yeah. That deserves a round of applause, I think.

Maybe you guys will have your calculators out and you're like, 97 times 4,000. Holy crap. Wait, times 12 months in a year. Oh my gosh, I should have a MIFCI in my business. I mean, just think of that. Because that's what I started thinking. After I did this, I sat gosh, I should have a MIFKI in my business. I mean, just think of that. Because that's what I started thinking. After I did this, I sat back, I was like, why in the world doesn't ClickFunnels have a MIFKI? I've been studying down for a decade and a half, and I missed it. We need the MIFKI. And so I went back to our team.

I was like, hey guys, you know how the MIFKI is like crushing it right now? And we were getting tons of people. This company is growing. Like we took it out of like this stagnant spot. Also it's blowing up. It's growing. New members are coming in. Paid ads are working again. Everything's happening. And all we're doing is focusing on one offer and we're blowing up this company. Why don't we do that in ClickFunnels? These are had those things. And so guess what we

did next? And the fact is, it's actually funny. I talked about the MIFKI on like a podcast episode. I spoke at some of the event, talked about it three or four times. It wasn't like the fourth time that I, that I talked about it. I was like, we should build our own MIF. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest registered agent. They're like the dream team for business formation, which is 10 clicks in 10 minutes. You can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your home address private and stay safe.

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indeed, it's all that you need. So shortly thereafter, we built the click funnels MIFKI, which is the yourfirstfunnel.com. We created this MIFKEY, we started driving traffic to it, and it's crazy. We get customers at ClickFunnels, it's cheaper for, like if we drive traffic directly to clickfunnels.com, it's like $150 to $250 for someone to sign up for a free trial. We drive traffic to the MIFKEY,

it's like $100 for a trial. But guess what? When someone buys a MIFKEY, there's the MIFKEY, there's an order form bump, there's upsell, upsell downsell okay we make $300 for every single person who takes the MIF key so I can spend $300 to get a click phones customer now still break even you guys getting this okay change everything for us the metrics are completely different okay most rad focus now is on this and this like this is the thing now scaling our companies and growing them dramatically.

The MIFCI is so simple. It's just an irresistible offer to get somebody to join you in your continuity program. You guys can go look at these. I would recommend funnel hacking these two funnels. Even if you don't want to be members of them, just go through because we've been testing. We have so much traffic, so much volume coming through these things that we've been testing every single element and offer from the order form bumps, the upsells, the downsells. The Dan Kennedy MIFC right now has the highest average cart value of any funnel I've ever

built ever. Okay? Which means I think I can spend like $350 to get someone to get the MIFC there and I still break even. Like, it's crazy. Like, that's how you scale a company. What did Dan Kennedy say back in the day and over and over and over again? Whoever can spend the most money to acquire a customer wins.

I can spend $350 to break even to get a new customer. Who else can do that? Nobody. Okay, click phones. We can spend 250, 300 bucks and still break even. It's crazy. Thank you. These guys get it.

There you go. Okay, let me go back. So that's step number two. So focus on subscription. Then we build a MIFKE offer to get people into the subscription. After that point, now we can go and start driving traffic. Okay, and this is where MIFKE gets created.

Now it's like, hey, let's launch the MIFKE, you drive traffic, you do Facebook ads, you do Instagram, like all the focus starts coming here. And now this is where the process begins. Okay, this is where I start marketing the business, whatever it is. And so advertising goes to MIFKE, MIFKE gets people on continuity, and now we're in business.

All right, guys, hope you enjoyed that first half of the presentation. That's just two of the steps. Next, we're gonna go deep into the rest of the puzzle that makes this whole thing work. For any of you guys who are starting to grasp what I'm talking about, and even maybe it's confusing, so you're like, I don't quite understand it,

but I see the vision. I'm understanding what Russell's saying. I feel a little bit energy and excitement. And you're even, maybe it's confusing. So I don't quite understand it, but I see the vision. I'm understanding. We're also saying I feel the energy and excitement. If you want to like dive deep with us, I said, this is our, like at every level, my,

my, the two common Club X coaching program, which is the beginning. That's where we take people from startup to a million dollars in sales. Like that's what we're focusing on is the linchpin. The next year from a million to 10, which is inner circle. We're focusing on from 10 to 30,

which is our category. We're focusing on from 10 to 30, which is our category. We're focusing on 30 to 100, which is the Atlas group. We're focusing on the same framework at every single tier. So depending where you are, if you're like, ah, I know I want this, I'd recommend going to 2,clubx.com. It's spelled out T-W-O, clubx.com. There's an application for me. You can fill out the application.

So my team will jump on a call. And if you're a good fit, we will let you in the coaching program. And you can start building out your linchpin with us starting tonight or tomorrow or whenever makes sense for you. So anyway, there's just an option if you do want to dive into this deep with me. If you want to get deep in the pool

with all the cool kids who are learning this stuff at a high level, you should come join us in Two Common Club X coaching program because this is all we're doing is talking linchpin. So again, it's twocomiclubx.com. And it's really cool. As we've been developing this,

for each module we're going through and building out workbooks and swipe files and case studies and showing, again, this model is evolving and growing so rapidly right now. It's really, really exciting. So if you want to geek out with me, like I said, come to 2comiclubx.com, come apply, and we'll have some fun.

So thanks so much for listening we'll see you guys on the next episode of the Marketing Secrets Podcast