The Russell Brunson Show - (MS) How To Break 9 Figures a Year Using this Linchpin - Part 2

Episode Date: March 31, 2023

Hey, welcome to part 2 of the Linchpin framework, where I'm revealing the one forgotten tweak that made ClickFunnels a 100M+/year business, that we're doing in ALL of our businesses right now. I'm actually in Mexico revealing each funnel and how we're doing each piece of this with our Coaching and Mastermind students (and it's so fun!!!). So, if you haven't listened to part 1, do that because it covers the first 2 steps you NEED in order to make this work in your business. With that said, let's jump in! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TwoCommaClubX.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details. Conditions apply. AirTransat.

Travel moves us. You're listening to Marketing Secrets with your host, Russell Brunson. What's up, everybody? Welcome back to the Marketing Secrets podcast. We've been getting messages and notifications from everybody, like, freaking out, like, give me part two. Russell, I understand, but I need the rest. So don't stress.

Today, we're still in Mexico, still hanging out with the Inner Circle. We've been geeking out. Inner Circle, T-Com, Clevex, like everyone, we've been geeking out deep on the linchpin framework, which you were introduced to last week's podcast. And so this episode, we're going to give you the conclusion of my presentation from Funnel Hacking Live. And I want you to remember that this was the first time I'd ever taught it publicly. So it goes through the whole framework, but man, this is evolving and growing so rapidly. Like, um, since this presentation, we did it to launch ClickFunnels 2.0, which was a smashing success. We then evergreened it. And right now, every single

two weeks, every two weeks, we roll out an evergreen version of the Lynchpin formula on ClickFunnels 2.0, and it is crushing it. We're 1.5 times ROAS in the first seven days, which is crazy. We're just jamming people in the continuity like we never have before. Vumli, which is the software company we bought from Brad Callen this year, it's a video hosting platform. Which if you haven't seen it yet, go to Vumli.com. It's insane, but we started doing this exact same framework there, and we crushed it, like, we added 2,000 people to continuity in less than seven days, which is crazy, 2,000 people to join a continuity program in seven days, yeah, like, it's crazy, and then at the end of it, we, as you

will learn during this next session, we did the bulk continuity offer. And we made enough money to buy ads to fill up another $2,000. It's crazy. It's like a self-perpetuating, growing thing. We then did it on a webinar with Brooke Castillo to her life coaching audience, which crushed it. We did it for my birthday party. We did it there. We just keep applying these principles.

And everything is just growing. Everything we're touching, too. It's like the Midas touch. You take the linchpin, you touch a business with it. It's like turning it to gold instantly. So anyway, I digress. I'm going to let you guys listen to the second half of it. Jason, keep learning about it and geeking out.

As you listen to this, again, if you want to jump in the deep end of the pool with all of us who are eating, drinking, breathing, living the linchpin right now, like I said, we're doing it in the Two Common Club X coaching coaching program, inner circle, category kings, and atlas. Like my four coaching slash mastermind groups. This is all we're thinking about talking about and doing. And if you want to jump in with us, um, I'd recommend go to twocomboclubx.com. This is spelled out T W O C O M M A C O U B X.com. That's the first coaching program. We take people from startup to a million dollars in sales, um, usinginchpin so yeah like i said we've been going deep into like we're uh we got joy anderson some of you guys know joy on our team he's building out these deep workbooks on each

session it's like mifki specific it's like 120 page workbooks showing examples case studies like the the five to seven different types of mifkis depending on where they are in the funnel how they fit and how they match how they like it's It's so much fun. We're having so much fun. So I haven't been this excited about what we were doing inside of like our business, our coaching program for five or six years. It's just been fun. It's like reignited me. I think I was getting tired because it was like everything was so similar and AdCast kept going up. So like our profitability was going down. I'm like, we're doing the same things making less money and she's like that's never like a fun place to build from and now we're profitable up front again and we're able to apply this now to our supplement business our

software businesses are like just over and over and over again and it's it's exciting so anyway i hope you guys are having fun as much fun in this game as i am if not come hang out with us i'm cool kids are all having fun over here doing it so again go to comicalbecks.com with that said i hope you enjoy the exciting conclusion of my lynchpin presentation from funnel hacking lab now that's all happening now it's going to go to the next level now we're going to start adding things on top of that so step number three now is we create a dramatic demonstration okay that's why stevearson and I spent so much time yesterday talking about dramatic demonstrations. This is where it fits into this model. Okay? A dramatic demonstration

is all about finding a hook that's a really sexy hook, bringing it out, and doing an event. Something crazy to get people's attention. Okay? And so, typically, a dramatic demonstration at the front end here is either a challenge funnel or a webinar funnel. These are the two funnel types that work the best for this.

Okay. Now this is, this is where I'm going to explain this. And I think that some of you guys are, you might miss the, you might miss this. And I want to make sure that, I want to make sure you understand this. I'm going to actually draw it so you can see it as I go through this. The warning to make sure we don't miss this. What I'm talking about here is not an SLO. Do you guys know what an SLO is? SLO stands for self-liquidating offer. So I've seen people teach for the last decade or so. It's like, oh, do a webinar, right? So here's a webinar. And someone comes, they register for the webinar. And then on the thank you page, you put an offer. So maybe you put an offer for like a $27 ebook. And what happens is a whole bunch of people register for

the webinar, 10% of them buy the ebook, and hopefully you make enough money from this right here that it covers the ad cost, the ads become free. It's a self-liquidating offer, right? So the thing you sell on the thank you page liquidates the ad cost. And that's a great marketing strategy. It's amazing. That's not what I'm talking about here. The MIFGI is not a self-liquidating offer.

And I'll explain what it is here in a second. But the way that this model works, in fact, I'll map it out the way we do with ClickFunnels. So when we launched ClickFunnels initially, some of you guys know the story. We ended up doing, we launched the funnel five different times. None of them had worked. The sixth one was the one that finally started working.

And it was basically, we did a webinar, right? We did a webinar presentation. So what would happen is someone would see a landing page for the webinar. They would go to the register for the webinar, put the name, email address in. And then they'd come over here. We'd have a thank you page with the dates and the times. And then from there, we'd push people and they'd come on the webinar. And on this webinar, I would do my presentation.

And at the end of it, I'd sell them something, right? And that was kind of the model. Now, it's interesting because, I want to make sure I explain this correctly. If you look at what it was, the first five launches, what the first five launches were, was we just were launching the continuity program, right? So we had clickfunnels.com and it was a free trial and we drove traffic to it and what was interesting is we drove traffic to it they got the free trial it didn't convert super high and we're like frustrated we got some people in there um but it was just like it was hard to get people in there and get them to stick right it was expensive it's 150 200 to get somebody to take a free trial we had affiliates promote it and affiliates would promote it but they get frustrated because they

someone signed up and then 30 days later they get billed they make money and the affiliates was too long for affiliates. It was expensive because if we were spending $150, we didn't make that money back for a month or two months or three months, which as a startup company, we couldn't afford that, right? And so this was really hard. And so Todd and I had these arguments back and forth because Todd's like, I don't want a product launch business.

It's not the business I want to be in. He's like, I want to be in a SaaS recurring continuity business. And so that's what we focused on. Launch one, launch two, launch three, four, five. It didn't work. Then we switched to this where I did a webinar. Thank you, Paige. I did the webinar here. At the end of it, I sold for $997 a version of ClickFunnels. And it worked. We started selling people on the webinars, right? It was amazing. And we started making money. And we do a webinar. We make 10 grand, another webinar, 30 grand, another webinar of 100 grand, whatever it was. And it was awesome. We were making money coming back in. But then Todd came back and said,

I don't like this business. We're back in the product launch business. He said, we didn't build clickfunnels.com to be in a product launch business. We had to do webinars, make a bunch of money, and it dies. He's like, I want to have the power of this. And I was like, well, I want the power of this because we can make money up front. I can buy ads and we can make the money back quickly. We can have affiliates promote and they get the money, they get commission from this. And all of a sudden, one day, as we're testing different funnels, Todd had this idea. And it was the, again, this is the linchpin. This is the difference between us making $10 million a year and $200 million a year was this one little piece. It was so small, so simple. He said,

on this thank you page right here, you're going to be talking about ClickFunnels over here anyway. What if we encourage them to go get a free trial? What if we tell them to get the MIFGI? So simple, so dumb, so insignificant. I didn't know what that was going to turn into. So what happened, people registered for the webinar, they land right here, percentage to go get a free trial.

Then they would jump on the webinar, the webinar would happen. At the end of the webinar, I'd sell a year's access for $9.97, right? A bunch of people would buy that. A lot of people, you know, if 10, 15 end of the webinar, I'd sell a year's access for $9.97, right? A bunch of people would buy that. A lot of people, you know, if 10, 15% of people bought, that means 85% of people didn't buy this going through here. And we didn't know what the business was going to look like. But I want to show you guys what happened over a year. In fact, hopefully, I'll show it to you. There was

original registration page. There was thank you page. This is where we added just, again, it's one button. That button's like $100 million a year button right there, right? So create a free ClickFunnels account now. That was it. From there, I pushed them down to our MIFT key, which got them into continuity. Okay. And then if you come back here, this part of the linchpin, at the end of the webinar or the challenge funnel or whatever, we usually sell bulk access, bulk subscription to the offer. Okay. So at the end of the webinar, I made an offer for six months of ClickFunnels, which was the continuity program, plus a bunch of other bonuses and things like that. That's what it kind of looked like there. That make sense? Now let me show you guys what happened after year number one. This is crazy. After year number one,

we had 2,500 members who had paid us $997. Okay. Do the math on that. It's $2.5 million. That's amazing, right? i would have got two and a half two comic club awards i would have celebrated with an amazing but what's fascinating is this is the linchpin this is the secret okay 7,500 people actually stayed on continuity after the trial at 97 bucks a month okay you do the math on that's $750,000 a month in recurring revenue. Times that by 12, $9 million a year from that. We almost missed that. We almost went for the $2.5 million business we thought was going to be the greatest in the world,

and we missed out on the $9 million that came through because of this one little piece, because of the MIFCI, because of us putting in. That was the linchpin. That was the difference between everything else. Does that make sense? Okay. Thank you, John. Yeah, I want to stress,

like what most people do in their business is they think the MIFKI is the SLO. The MIFKI is not the self-liquidating offer. Okay. If you do this correctly, the SLO is the $1,000 thing you're selling. For most of you guys, that's your business. For me, that's the SLO. This event is an SLO. You guys getting this? Thinking a little bit differently. Okay. I want

to share something. I'm going to pick on Brooke for a minute. Brooke is brilliant. First time I had a conversation with her, it was after Funnel Hacking Live Orlando, she told me, I think you had a book funnel and you had your membership site, right? And one of the things that she heard was like, is that you needed a breakeven funnel. So her book was this breakeven funnel. It wasn't a breakeven. Then she had this idea. She said, what if my $300 a month membership site became the breakeven funnel?

Oh. But most of you say, no, that's my business. That's my entire business is a $300 a month thing. No, no, no. What if that became the breakeven funnel? And then she showed the certification on the back. All of a sudden, her business went from here to one of the biggest info product business I've ever seen in my entire life, right?

Because her $300 a month thing became the SLO. In my business, the $1,000 a month thing is the SLO, not the thing on the thank you page. The thing on the thank you page is the actual business. You guys getting this? Okay. That's the thing I want to make sure nobody missed. Okay. Because if you think, oh yeah, Russ talked about putting SLO.

Like, no, no, that's not the linchpin. This is the key. Okay. Because the continuity is the business. It's not the thousand dollar thing you're selling. It's not like everything comes back to like, this is the business. Because what does Dave Fry say? If you don't have continuity, then you don't have a business.

This is the only thing we actually care about. Okay. So I believe the best dramatic demonstrations in the world are webinars and challenges. Okay? You'll notice that in my businesses, we rotate between these. I'm a webinar guy, so I love webinars. Pedro has converted me into also a challenge guy. So we'll launch ClickFunnels 2.0 with a challenge funnel. Now, by the way, as we

launch this, I want you guys to watch the process. Okay. We're all funnel hackers in the room. So when you start getting emails from me and every single influencer on the planet, who's going to be running ClickFunnels 2.0, watch the process because guess what I'm doing? People are coming in. They're registering for the challenge on the thank you page. I'm going to bribe them like crazy to get the most irresistible offers, give them a ClickFunnels 2.0 account. And then we do this huge challenge. We're selling them a really crazy to get the most irresistible offers to get them a ClickFunnels 2.0 account. And we're going to do this huge challenge. We're going to sell them

a really expensive thing at the end. And my goal is to optimize to break it. All this money is going to get dumped back into ads and keep going

and keep going. And we're going to go from 100,000 customers to a million customers by using this MIFCI and tripling down on it. Does that make sense? Okay.

And you guys are twitching in your chair like, I need continuity. I need a MIFCI. I need dramatic demonstration. Like, I'm good. I need dramatic demonstration, like I'm good, I gotta go. But wait, there's more, okay? Because I still love high ticket, I don't want to be like, oh, I'm not doing high ticket, like Joe and Eileen haven't talked about high ticket, I want you guys to like, all these

pieces fit together, they're very important, they're all strategic, okay? Step number four then is the dramatic demonstration, okay? Number two, okay? This is on the back side of this. If you look at the way that I'm structuring this, we're focusing on one continuity, one MISC. Once a month, I'm doing a dramatic demonstration. Okay, for me, I'm picking a different hook,

doing a dramatic demonstration. Pick a different hook, do a dramatic demonstration. Each month, I'm picking a new hook, doing a dramatic demonstration, bringing people into this whole process. And then once a quarter, I'm doing a virtual event or live event that gets people now into the high ticket thing, okay?

And if you look at the high ticket thing. Okay. And if you look at the high ticket thing, it's an SLO as well. You guys can build great continuity at levels that are insane. Okay. And so typically the best way to do the second dramatic demonstration is either a live or a virtual event. You guys have seen, obviously, Fun Hockey Live. You guys are here. You're experiencing it. We're inside of it right now. Right. During COVID, we did the Two Comma Club live virtual event, which same kind of thing. It brings people up and it sends them into your high ticket programs. But that's kind of how the process works, having that in there as well.

Okay? And so that, you guys, is the linchpin. So if you want to take pictures of that, that's the business model right there. You guys see it? Hey, funnel hackers, let me paint you a picture. You're running a business. Your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday.

Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is what do you do you turn to indeed when it comes to hiring indeed is all that you need they make it fast simple and super effective

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Literally, in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks.

Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments

from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase.

So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I,

we literally saved over $1,000 a month when we started using Rocket app. Now, their dashboard is amazing, and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you,

so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Okay. You guys feeling good about that? You guys ready? Okay. Now a couple other things I want to go through because this is important. My other favorite thing about the linchpin, we started developing this. Like I said, we plugged it into Dan Kenney's magnetic marketing business and then in ClickFunnels and the other businesses that we're acquiring

and we're building out. And the thing that I realized is so powerful because I spent the last six months making a whole bunch of mistakes for you guys to be able to simplify this in a way that's going to be really, really powerful for you guys. A couple things we noticed is to run a little engine, to run a linchpin business like this, there are two personality types that are needed. Number one is you have to have somebody

who is the attractive character. This is the person who's the content person. They're doing the content in the members area. They're doing the content in the MIFCI. They're doing the challenges. They're doing the things, right? It's like me. I'm the, this is me in the business, right?

I always joke, I'm the dancing monkey on stage talking about click phones. Like that is the attractive character, right? And that is the role that they got to have and the second thing you need someone who's an integrator and operator who's actually building the structure behind it so right now each of these companies we are purchasing or acquiring or we are building there's two personalities there's an attractive character for every single one we're plugging in and number two there is an integrator operator those are the two like literally most of our

business units now running with two core people and then the integrator operator person either hires funnel builders or they have a funnel builder on the team or they are outsourcing agency, whatever. But for the most part, most of these businesses now are being run by just two and two only people, which is powerful. It's not costing me a ton of money to build huge. Outside of the ClickFunnels team,

all the other things are happening with two people running this system, okay? And this is literally becoming the playbook for all of our companies. You will notice if you've been watching us for the last six months, it's happening on ClickFunnels. You'll notice this quadrupling down over the next 12 months, starting with a 2.0 launch in two weeks. This is the model. We're doing the same thing with magnetic marketing. Again, we've only got two of the four steps done in magnetic marketing, and I think it was 379% increase in sales. Next, I think a month or two months now, we're doing the first dramatic demonstration.

It's going to scale from there. We acquired Lady Boss earlier. This is plugging into the same model. Vuum is the video hosting platform we bought. It's plugging into this model. Zuma Juice, our supplement. Auburn Broth, Phoenix, Biohacking Secrets, Understand.

I mean, all these companies we're doing, same thing. This is the playbook over and over and over again. Okay? We're trading an attractive character for each company. We're trading integrated for each company, we're training integrator for each company, and then they're running the entire thing, okay? And so that's what's happening there.

And so I wanna show you guys, for example, here's ClickFunnels, okay? As you see, boom, continuity, boom, MIFC, boom, direct demonstration, this one's happening in two weeks from now, and then from there, we have virtual events, live events happening for the high ticket, okay? The model's simple, it's easy, it's replicatable, okay?

Magnetic marketing, boom, we've got the continuity and newsletter, the MIFC, we're plugging in challenges live events happening for the high ticket. Okay? The model's simple. It's easy. It's replicatable. Okay? Madagascar Marketing. Boom, we've got the continuity newsletter, the MIFKI. We're plugging in challenges right now that'll be happening and then high ticket events as well. And that's that business there. Okay?

Lady Boss. They've got the greatest protein shake on the planet. There's the continuity program. We have MIFKI that we're creating to get people into it. And then after that, we'll be doing live challenges to get people into the MIFKI.

And then from there, we'll do live events as well. Same model, same business. it fits exactly the same way. Vroomly's our new video hosting platform. The video hosting platform is the actual continuity. From there we have MIFKE offers plugging people in and then when those two pieces are finalized and done and launched, we'll start driving traffic to it

and then eventually after that we'll launch our first dramatic demonstrations and then our second dramatic demonstrations. Zoomerjuice, the same thing. We've got our continuity which is a supplement we have a mifki going in now we're driving traffic that mifki okay eventually we're going to find a green juice guru and if someone here is and wants to be that we're taking applications now to find the attractive character for zuma juice who will plug in and they will be doing challenges once a month to bring people into zuma juice to build the continuity and they'll be doing live events as well okay same thing our bone

broth company boom with continuity mifki challenges imagine you imagine like how to biohack with bone broth challenge how to lose weight with bone broth challenge how to build muscle bone broth challenge like there's a thousand different hooks we can use for dramatic demonstrations to bring people into this business as well eventually with live events as well uh phoenix is an energy and this is also sleep product we've got a mifki coming out eventually love challenges back end things as well um uh biohacking secrets this is the project we work with anthony clementi this is the company i meet him started a couple years ago he went off and ran it and after we figured out this linchpin model i was like anthony i want back in he was i mean i'm like come to boise i got the model it's so simple all you gotta do is be attractive character you don't worry about

funnels or traffic or anything you're just gonna show up and talk about all the cool stuff you're talking about he's like done and we'll bring it back in, building a membership site. We'll have a MIFKI. Boom, he'll start doing challenges like the biohacking for energy challenge, the biohacking for whatever challenge. Like we'll have biohacking challenge

happening once a month. And then we'll do once a quarter, a live event. Understand.me is our new personality software we're coming out with. Continuity. And then we'll build MIFKIs as well. Same process. And then, so you guys know,

one of my big secret projects, I've been collecting all these old, old, old books from some of the greatest minds of all time, and we're building a membership site around that. We're going to have Mifki offers. We literally, like, one of the Mifki offers, okay, check this out. I've been acquiring, as you guys know,

all of Napoleon Hill's works, as much as I can. And one of my acquisitions, I bought an entire estate from somebody who had all this Napoleon Hill stuff he'd been collecting for 20 years. And in the collection, there were 250 pages of hand-typed stuff from Napoleon Hill. I didn't know what it was. I was just excited. I'm like, this is like so cool. Like literally on the paper, it's like, it's like his hand edits are all over it. And then like when he didn't like his headline, he would go type it again. He literally cut it and then glue it down, like cut and paste, like back in the 1900s, like cut and paste the different headlines. And anyway, we went and scanned the entire thing.

So we're interested. And then Julie, who's our editor on all of our book projects, she messaged me and she kept calling the scans, the hand of destiny, the hand. I'm like, what are you talking about? This Napoleon Hill, like manuscripts. Well, the title page says that this is a book called the hand of destiny. I'm'm like that's a book called the hand of death like i was like first off that's a cool name second off um i didn't know it was a book nobody knows the book it's an unpublished work for napoleon hill that nobody has ever seen on this planet other than me right how's that for miffy How many guys would give me some sign up for the MIFCI to get that book in your hands? Okay. The way we're editing that book is really cool. You open it

up on the left-hand side, you see the actual picture of the scan page and the Pony Hills edits, and the right-hand page is typed out, so you can see the original manuscripts like it is. Anyway, but there's a MIFCI. That's like the most irresistible MIFCI of all time. Like, I want to get myself money for it. That's how good it is, right? And then we with your challenges and bring people back in okay but the guys this model is simple it's consistent it's replicatable it's powerful something all of us can and should be doing okay literally so much so that like two or three weeks ago uh we came back and said what if like we're doing this in our company we're doing training we're training our attractive characters we're training our funnel builders we're training our management team we're training

all the people in this model over and over and over again. I was like, what if we transition the way we do our coaching programs? Where instead of us coaching on something over here and then we're doing something over here where they blend together. Where literally I'm coaching the attractive characters

for all my companies and then all the attractive characters of your companies can plug right into that. Okay, as I'm training all of our integrator operators and funnel builders into our companies, you guys could plug in that same training as well. How many of you guys would be interested in something like that?

Okay. Well, that's what this whole linchpin thing's about. All right, everybody, welcome back. I hope you enjoyed the linchpin. Again, I'm sure it's something that's like you kind of understanding it, but there's like the nuances and the things that are just like, I don't quite get it.

And so I would recommend listening to this two or three times. We have a linchpin book coming out in the very near future. You can go get the linchpin book and you can read that. It will help you. And then, like I said, if you want to get coached and mentored through this process, go to 2comiclubx.com. Go apply and you can jump in the coaching program with us

and start building out your continuity and then your MIFCI and then your first dramatic demonstration and then driving traffic and all the other things. So, all right, with that said, appreciate you all. Thanks for listening, and we'll talk to you all soon. Bye, everybody.