The Russell Brunson Show - (MS) Secret Midnight Mastermind with Myron Golden...

Episode Date: November 3, 2023

I was recently at Myron Golden's "Make More Offers Challenge" and we shared a lot of things I haven't talked about before publicly, or I described answers differently than normal. From the principles of success in business and life to identifying your creative purpose by collaborating versus competing, we went deep! This was literally so full of gems, I asked if I could share it with you all - so here are several mindset and tactical tips to help you thrive with myself and Mr. Myron Golden! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details. Conditions apply. AirTransat.

Travel moves us. Welcome to the Marketing Seekers podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show.

Hey, what's up, everybody? This is Russell Brunson, and I've got a very special episode of the Marketing Secrets Podcast for you today. A little while ago, I had a chance to go hang out with one of my favorite people in this whole community, Mr. Myron Golden. He did a really cool event on how to structure offers and how to, anyway, it was awesome and it was cool because I had a chance to come and I wasn't selling, so I didn't have a set sales presentation and he was like, I want to talk about offers and things like that.

So I did a couple of cool presentations, one for his high-end mastermind one for his event um which was just fun it was different it was fun it was unique i got to talk about stuff i don't normally talk about and then that night um he was like hey do you want to come back to my office and just do a big huge like midnight mastermind with everybody and this is kind of a joke because at my events i always run midnight masterminds and myron's always like i am too tired tired. I do not want to be doing a Midnight Mastermind. And so this time he flipped the script and put me in a Midnight Mastermind. And I was, I'm not gonna lie, I was really, really tired.

It had been a long day. I had spoken earlier that day and a bunch of other stuff. And it was, anyway, but we had a great time and it was fun. And so I asked him, I was like, hey, can I put the Midnight Mastermind up on my podcast? People can hear. It was a fun Q&A. The audience asked questions, me and Myron asking each other questions. We're having a good time and just, anyway, it was, it was really cool. So that's

what this episode is. This is, um, the audio recording from the midnight mastermind I did at Myron Golden's event with him. Uh, you hear some Q and a, you hear some Myron dropping gold like he always does. You know, me dropping, you know, my best trying to drop some gold. Hopefully I got some good ideas for you guys along the way as well. We talked about traffic. We talked about business. We talked about God. We talked about all sorts of stuff.

So I think you're going to enjoy it. I hope you love this episode. It's a little longer than my typical episode, but it'll be fun. You have a chance to go deep. So I hope you enjoy this gift from me and Myron here on the episode. With that said, I hope you enjoy it. Let's share some of our best stuff. Stuff we don't normally share.

Yeah, stuff that we don't normally share or stuff we don't share with people unless they pay us a whole lot of money. Or just stuff that will really move the needle a lot. I think the best thing that will serve everybody here is if we share stuff that really moves the needle a lot. I think the best thing that will serve everybody here is we share stuff that really moves the needle a lot. And so. Like that for real? Okay.

Are we going, are we on, are we on Zoom? Oh, cool. I've always wondered what I look like. Thanks, man, for laughing at my corny jokes. Like, you win the prize. So there we are. Wow, I didn't know I looked that good. What the heck?

I'm tripping. I'm tripping. I'm being loopy because I'm usually in bed by now. Okay? So now, like, old people go to bed early, y'all. I don't know what, this is that young people. I almost, we stopped at Wawa on the way here. I almost bought a cup of coffee.

That would have been the biggest disaster in the history of the world. Because I'd be up until 3 o'clock in the morning. And then tomorrow's day one. And then tomorrow's day one, it's like, like by 2 o'clock in the afternoon, I'd be walking one it's like by two o'clock in the afternoon I'd be walking around looking like what's my name again? My desire for y'all is I really, really desire for each and every one of you to understand how much impact you can make just by owning your assignment.

Just own it. Like, don't stick your toe in the water. Don't play with it. People ask me all the time. In fact, I remember one time I asked you this. But people ask me this all the time. Myron, if you could go back and do your entrepreneurial journey over, what would you do differently? Myron, if you could, at 62 years old, go back and talk to your 18-year-old self, what would

you say? My answer is always the same. Y'all know what it is, don't you? Get it done faster. I wouldn't have taken so long. I wouldn't have waited to get ready to get ready to prepare to prepare to like make my financial life work. I wouldn't have done that. I would have gotten it done so much faster because the sooner you get it done, the longer you get to enjoy it with the people you love the most. Do not make the mistake of forgetting that you are expiring. People sometimes say, man, why are you so intense? Because I'm dying. And I know it.

Like, quit tripping. Stop acting like you're going to live to be 972. I'm going to get to it one day. And then one day turns into none day. Because you keep putting it off and keep putting it off and keep putting it on. Like, get the deal done and quit chipping. It doesn't take you a long time to go build a successful business. It takes you a long time to become the person who's willing to do it.

But it doesn't have to take a long time to become the person who's willing to do it. But it doesn't have to take a long time to become that person. So, if I could share a principle with y'all, that's one of the most important principles that you could learn, and probably something I'm not going to teach this week, I don't think. At least I don't have any intention of teaching it this week. Not that I sit down and map out all my talks to the nth degree. That's not my jam. My jam.

That's his jam. I mean, people have invited me to come speak. What are you going to talk about? I don't know yet. I need to go see the people. I need to pick up on the energy. I need to feel like what the jam is, what the vibe is. Like, I know a whole bunch of stuff,

but I don't know what these people need until I see them. Anybody in here like that, or is it just me? Okay, there's a couple of us, cool. And a good friend of mine, Kenny Grant, told me one time, he said, man, I'm going to tell you something. He said, a prepared man's better than a prepared message. So I just make sure that I'm a really, really diligent student of all the stuff I learn, and I go implement it before I start talking about it.

So what I'm going to share with y'all is I'm going to share with y'all, and I guess this can be my YouTube video. So I guess I should address YouTube too. I'll do a YouTube introduction for it later. So, like, the myth of the economic pie. When you understand that the economic pie theory is a myth, then you can stop feeling like you need to compete with everybody. You can stop feeling guilty for all the money that you make.

You can stop trying to justify the fact that you're rich to people who think money is evil. I don't want to make too much money because I'm not that greedy. I want to leave enough for somebody else. That's all part of the economic pie myth. So, when God created man, there's no such thing as an economic pie. It's a farce.

It's a fairy tale. How do I know that? Well, if there was such a thing as an economic pie, when God made man, he would have put him in a bakery. He wouldn't have put him in a garden. Did I say that too fast? I think I did. Because some of y'all look like, what? God would have put man in a bakery where

consumption creates lack, but he didn't put him in a bakery. He put him in a garden. Why did he put him in a garden? Because in a garden, consumption creates production. What does what does that mean what it means is you plant a seed you know I got to do my whole whiteboard thing so you got you got this ground you take the seed you plant in the ground now the interesting thing about a seed in the ground

is it has to go down before it can go up you're planting in the ground. Now the interesting thing about a seed in the ground is it has to go down before it can go up. Just like everything else in nature. The law of advancement states that in nature before anything can go up it has to go down. And so when the seed says, I want to be a tree, I want to be a tree,

I want to be a tree. And no, I'm not going to do the eagle story so don't get excited. Well, if you want to be a tree you And no, I'm not going to do the eagle story, so don't get excited. Well, if you want to be a tree, you've got to go down before you can go up. It has to go down on the ground. It has to do all the stuff. What does it have to do when it goes down on the ground? Before it can become a tree, it needs to be, without giving the story away, if you heard me

talk about it before. What does it have to do? Spread. Grow roots. What else? What is that? Germinate. What else? What is that? Germinate. What else? Good stuff. Good stuff. What's that?

Get nutrients. Good. Okay. So it has to do all of those things. What did you say? It has to cease to be a seed. If you are unwilling to stop being what you've been being, you can never become all that you desire to be. You got to let go being what you've been being, you can never become all that you desire to be.

You've got to let go of what you've been being, or you will never become all that you can be. So it goes down in the ground. And then what's really interesting about trees, we see this part of the tree. But what we don't see is there's as much stuff going on under the ground as there is above the ground. See, trees don't grow in one's as much stuff going on under the ground as there is up above the ground. See, trees don't grow in one direction.

They grow in two directions. Trees grow gravitropically, which means they grow away from light and towards gravity. But they also grow phototropically. And the phototropic nature of a tree is that it grows away from gravity and towards light. Hmm, that's pretty cool. It's the gravotropic nature of the tree that makes the phototropic nature of the tree possible. In entrepreneurship, everybody wants the phototropic nature of the entrepreneurial tree. They want to be in the light.

They want their leaves blowing in the wind. They want everybody to see how green they are. But if you don't have deep roots, you'll never be a tall tree. Okay, that's cool. Then they grow some fruit. Let's call those apples. The interesting thing about an apple is this. It has seeds inside it.

Y'all remember what Warren Wiersbe said, don't you? He said, any fool can count the number of seeds in an apple, but only God can count the number of apples in a seed. If you were in a bakery and there was a pie and you ate a piece of pie, there would be less pie for everybody else. But if you are in a garden and you eat an apple from an apple tree in an apple orchard in a garden, you expose the seeds. You plant those seeds in the ground and your consumption created the production of six more trees. That's why the economic pie is a myth. Because in God's ideal environment for man, men and women,

consumption creates production. By the way, we see it all the time, we just don't notice it. Anybody in here have an iPhone? Anybody here have apps on their iPhone? Could you have the apps if you didn't have the iPhone? Like consuming, buying an iPhone created the production of iPhone apps and cases and pop sockets and on and on and on, and screen protectors and repair and on and on and on and on and on and on, and the story goes. So this whole idea that somehow entrepreneurship takes away from our society and from our environment and destroys the environment and blah, blah, blah, and all the rest of that gobbledygook that people want you to believe so they can control you.

It's a farce. Don't buy the lie. It costs too much. Don't be ashamed of what you produce. I don't have to. Like, when I give money to charity, I'm not giving back. I'm just giving. There's no back. I didn't take anything from the charity I'm giving it to.

I don't need to justify the money I make by calling it giving back. How many of y'all picking up what I'm putting down? That's what I'm talking about. Now, here's what's really interesting. While we're talking about a garden, not only is God's ideal environment for a garden, but because all principles are microcosms of each other, whether you know it or not, you are a garden. Your mind is a garden. You sow seeds in your mind and it produces fruit. Ideas that can produce whatever else you want it to produce. But what's really fascinating to me

is God planted a garden in Eden, and then he put the man there. And the man's job was to cultivate and protect the garden. That's pretty cool. But when God made man, men and women, because he called their name Adam, and Adam means man, when he called their name Adam. So when God made man, put him in the Garden of Eden, here's what happened. God made man from the, talk to me, dust of the ground.

Oh, so the ground that grows our food is the same ground that we were made from. That's pretty cool. Well, here's what else is interesting about that. God planted the seed of an aspect of his creativity inside of all of us. He did not plant all of the aspects of his creativity inside of any of us. Do you know why? Because if he planted an aspect of his creativity inside of each of us, then each of us

needs all of us and all of us needs each of us. I don't have any competition. I only have collaboration. Even people who think they're my competition. We don't have competition because we're all made for a totally different purpose. Russell's not my competition. Keene is not my competition. I don't have any competition. The only person who can be Myron Golden in this season, I mean, there are other people with that name, but I'm talking about this Myron Golden, this assignment is me.

In the history of the whole wide world. I don't have to beat anybody to win. Wow, how cool is that? Well, here's what happened. God planted an aspect of the seed of his creativity inside of all of us. People wonder, why are you talking about the Bible all the time? Why are you talking about the Bible all the time? Why are you talking about the Bible all the time?

It's life. It's life. It's life. So, watch this. I'm going to quote some verses for you to show you, tie the whole thing together, and I'm going to turn it over to Russell. It says in Isaiah chapter 55, My ways are not your ways, saith the Lord, neither are my thoughts your thoughts. As the heavens are higher than the earth, so are my ways higher than your ways, saith the Lord, neither are my thoughts your thoughts.

For as the rain cometh down and the snow from heaven, what does the rain do and the snow do? It comes down from heaven. And it watereth the earth, and maketh it bring forth and bud. The rain and the snow come down from heaven and water the earth to make it bring forth and bud, which means the earth doesn't have any choice once it gets water. Maketh it bring forth and bud.

Why? That it may give bread to the eater and seed to the sower. The water comes down from heaven to make the earth bring forth fruit so that it can give consumption to the consumer and production to the producer. That's what it said. Watch this. So shall my word be that goeth forth out of my mouth. And it shall accomplish that which I please. And it, my word, shall prosper in the thing

whereunto I sent it. What does all that mean? Here's what I see happening. God, by the way, all principles are microcosms of each other. So this whole idea of a garden is bigger than we know. This whole idea of a tree, the whole idea of Solomon talking about trees is bigger than just Solomon talking about trees.

When I water the dust of the ground that is me with the water of the word of God that came down from heaven, it saturates the soil that is me so that the seed of creativity that God planted inside of me can bring forth and bud. And give food to the eater, bread to the eater, and seed to the sower, consumption to the consumer, and production to the producer. Even for those of you who don't even know the Bible or like the Bible or don't even believe the Bible, the best thing that I can do for you is teach you principles of truth from that book, even if you don't like it. Because whether you know it or not, that is your best chance to win. So, that's why

the concept of the economic pie is a farce. Because God's ideal environment for man is not a bakery, but a garden. So much so, that he made you a garden of creativity

to create ideas that feed and serve other people and profit you so everybody's blessed by everybody else. God put us all in the world by ourself. He put none of us in the world for ourself. Russell? Russell? Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up,

and we weren't even using one of them. It was crazy. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bill so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members

up to $740 per year when using all of the app's premium features. In fact, my wife and I and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over a thousand dollars a month when we started using Rocket app. Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's

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Come on, man. Holy cow. That was amazing. That was awesome um okay well all right so as they uh done on the on the on the yacht i was talking to anissa and she was saying that and we're both her mentors she said that from you she learns like belief and this kind of stuff and for me it's more tactical so i'm gonna go tactical because cool that's we're both her mentors, she said that from you she learns belief and this kind of stuff, and from me it's more tactical. So I'm going to go tactical. Cool. We're tag-teaming, bro.

We're tag-teaming. That was amazing. Anyway, so I don't know how to transition other than I got something cool I want to share. I don't know if it's that cool. So I was thinking about, well, Myron gave a sermon that was amazing. I could just listen to him talk forever. It's insane. That just came out of your head.

That was amazing. Anyway, that was amazing. I'm 62, and I've been thinking about this stuff since I was 16, bro. It ain't that mean. Okay, I'm going to try to one-up it. So what I was going was talking about is um so my thoughts in my head um a lot recently i don't know about if you guys are like me but i'm thinking about marketing and sales and like that stuff all the time partially for me and my

companies but also because um obviously i lead a lot of entrepreneurs and so like i'm always trying to like protect myself but protect everybody else as well right if you've read the traffic secrets book like the intro, the introduction says, warning, there's a storm coming, right? And then right after that, COVID hit. And then right after that, we have the Apple-Facebook fights and ad costs 3x.

And then like just all sorts of chaos happened since then. And it's interesting to me because so many people I know and love, their businesses went away during this season, right? Because they couldn't handle it and ad costs and things like that. And it's interesting because I talk about in the book i talk about all the

things but everyone always still defaults back to like facebook ads or like just the the basics right and the whole the whole goal that book initially was like to to be a warning but also get people thinking differently as opposed to like um because i i got started in this game um man 22 23 years ago now so if you look at when I got started, it was pre-Facebook, pre-MySpace, pre-Friendster. Do you guys remember Friendster? Wow. That's when I got started. So when people ask me, how did you get traffic back in the day?

I'm like, how did we get traffic back in the day? You couldn't just go to Facebook and buy ads. You couldn't. There were Google ads for a little while, but then that went away. There was SEO. But how did we actually get ads? And we had to be a more strategic way to think differently. One of my

First mentors and he spoke at last just for knocking live for anyone who's there Mark Joyner and he wrote a really good book on this but Mark was doing he was innovating on this stuff way back in the day. Like how do you get traffic? How do you how do you how do you create traffic? Right and the interesting thing that mark talked about is that you don't create traffic like traffic's already there right you look at the internet people are already on websites already doing things our job is not to is to not to go and like create traffic it's all about like how do we shift someone's attention from over here to me right that's the whole premise and i think

for most people there was a decade where ads facebook ads specifically were cheap and expensive and so people jumped in and they bought facebook ads and it's just like oh this is easy and so a whole generation a decade worth of marketers got really really lazy because it was easy and they got a little hard a little hard they got really hard and that's when people are starting to fall and so for me it's always like going back to the to the foundation back to the to the roots right somebody on the ship asked me why I bought Dan Kennedy's company the big reason was like I needed to go back to like the beginning of the bought Dan Kennedy's company. The big reason was I needed to go back to the beginning of the...

Dan Kennedy has been through this cycle. Back in the day, infomercials. On TV, TV used to play until 11 o'clock at night, and TV would just end. And so Dan and his buddies were like, no, it's not TV. Nothing like TV at 11 o'clock until 4 in the morning. We should go and buy the time from the TV stations.

The TV stations were like, why would you want the time? Everyone's in bed and they're like, I think it's gonna be good. So they started buying infomercials. They'd buy like six hours worth of infomercials from like 11 to 5 a.m. for like 30 bucks. The station's like, sure, give us 30 bucks, you can throw it on there.

And so they're running infomercials and they're making millions of dollars. And they're just like, this is crazy. If people knew what we were doing and running these things, then they're just like, hmm, right? And they were gonna make all this money and for a while it was happening, happening. And all of a sudden like the we were doing, and they're running these things, and they're just like, hmm, right? And they were going to make all this money, and for a while it was happening, happening,

and all of a sudden the stations were like, what's happening? They started monitoring and checking, and all of a sudden they realized what's happening. Like, oh, the sources, these guys are making money with this. They started increasing the price, and they increased the price.

The more people found out, competition, then boom, now late night infomercials are one of the most expensive media you can buy now. But there was a season when it was 30 bucks for a six hour block. Right? And then it shifted that's right you guys had a decade where Facebook was like two bucks a lead three bucks a lead right like it's crazy and you look at so I asked Dan I said what happened when when people were doing later infomercials and shift what happens like 90% people want

a business 10% of us figured out a little deeper funnels for other ways to do it and I figure out how to build deeper funnels, figure out other ways to do it, and figure out how to increase how much money we make per customer. And then the same thing happened with direct mail, and the same thing happened with phones and fax machines. Every media source goes through this cycle. When you come in, at first, the costs are really, really low. It creates mass adoption. Everyone starts using it.

And after they're addicted, it's like the drug dealer closed. After we're addicted, they can increase the ad costs. And it's the cycle, right? It happens platform by platform, happens season by season. And so for me, I was thinking a lot about like, how do we protect ourselves from this? And how do we think about traffic differently? And actually on the boat today, Dr. Nissa Holmes was sharing an idea and then it kind of sparked this in my head because like, she got it and she connected to it. And I'm pretty sure that almost everybody else in my community has missed it but she got it and she explained I don't know if she knows that she got it but she got it so

this is this is the principle so Mark Joyner wrote this book called integration marketing and what his premise is it's a little short book you can read in like an hour it's a little mini book you get on Amazon but the premise of integration marketing is is there's already traffic happens already streams of traffic right and what we're traditionally taught is like oh go and buy an ad so you're going to buy an ad in this thing or let's say we find some with the email list so i go to my and i'm like hey will you promote my my challenge next week and you're like sure what how's you know we figure out the commissions he promotes it and we get a big spike of sales and it disappears

and next week i'm like i gotta figure out how to promote this thing and we we go through this cycle trying to figure out how to hustle and how to make these sales, right? And what Mark talks about in this book is instead of figuring out, like, how do I get Myron to do a one-off promotion, how do I look at, like, how do I integrate into Myron's business, into his marketing, so that any time he gets a lead, I'm going to make more money. Anything he does in his business, I make more money. So instead I come to Myron, and I'm like, okay, you're running your business. I'm running my business.

What if somebody joins your challenge, how many emails do you send them right now? Let's say you got like a 10 email. How many emails? 10 emails, yeah. Let's say it's 10 emails. I'm like, cool. So you send 10 emails to them and then after 10 emails are over, end. How about email 11, 12, and 13, you put an offer to my free plus shipping offer, to my free book, whatever.

And in exchange, I'll put an email for you in my challenge on pay on day 12 13 14 right and now what happens every time myron does new challenge gets a new lead something happens he goes through the cycle and then it builds my business every time i do something goes through cycle and it builds his business right so when i launched click funnels uh mark had just written this book i was thinking about it and um and we didn't run facebook ads the first two years of clickFunnels or any kind of ads. I didn't know how to run ads. I was an ad guy. I was this kind of stuff.

We started doing our company because we didn't have ads. It was like, let's do integration with partners. What we do is we find somebody who had an email list and we do a promotion with them. They promote a webinar. We do the webinar together. We make some money on the webinar. Then when it was done, what we do is we take that webinar, we build out a funnel, and it became their funnel.

I said, this is your funnel. Anytime you drive someone here, you get paid commission on it. Like, you already introduced me on the video. We have this whole thing. It's an asset now that you've created. Let's plug this in so that it's on the footer, like on your help desk when your support desk or answering help desk tickets. In the footer, it's put PS, blah, blah, blah, and push people to the funnel.

And they say, okay, sure, we can do that. So we go and we set this up in someone's help desk tickets. In the footer, it's put PS, blah, blah, blah, and push people to the funnel. And they say, okay, sure, we can do that. So we go and we set this up in someone's help desk. Now, every time somebody comes and asks a question to their help desk, in the PS, there's a link back to my webinar. I set that deal up a decade ago, and those things still make me sales today every single day, right?

Because it's in their, like, they don't check, after you set up, they forget about it, right? Or the email number 11 or 12 you put in there, you never think about it again. The rest of your life, as long as you're growing your business, it keeps growing my business right how many places can we start integrating um into our business and so we started looking at at um as many integration channels as possible and like this comes back to just creativity now

like you can be as creative as as you can think of right and so we started looking at youtube videos and so we find people have youtube videos in our market they're having success and i go back like this video's really good. And I look at it, and I'm like, they're not promoting anything in the description. So I go to YouTube, and I'm like,

hey, how much does it cost to change the description and put a link back to my webinar in here? I'll pay you 20% or 50% or whatever it is. The guy's like, oh, it's just a YouTube video.

I recorded it three months ago. I didn't even think about it. Cool. We add it in there, and it's there. Now for the rest of time, that YouTube video is making me money.

That person makes other YouTube videos. aren't talking about today he's like he's making these videos and as these ones pop over here all these and start rising together so as that guy gets better and better YouTube I can get more and more sales more traffic coming through because I'm on the description of this video or this video I'm in their email sequences I'm in the the footer of their of their customer support desk I think where else can I well it's concerned integrating this we had some partners who they ship out like box sets of stuff to all their customers and they're like my dream customers okay what if we what if we put a postcard and I'll pay for this postcard I'll put

in everyone the boxes you ship out somebody and we'll set up the printer and the shipping house and let's go there and every time you ship out a box my postcard would be there for a free book offer or for my webinar offer and I make sure we set up once I never's go there and every time you ship out a box my postcard would be there for my free book offer or for my webinar offer. And I'm like sure. We set up once, I never think about it again and every time that this person sells a book, I'm getting a customer back on the back end. You see we start thinking about traffic differently. Instead of having someone just setting up JVs and deals like that, it's like how do we find integration partners? How do someone literally going out there and finding integration partners? One thing I started realizing was I wasn't very good at SEO,

but I knew the value of SEO. If you get on page one for work at home or make money or sales funnel, whatever keyword it is, that's a big deal, right? In fact, this is probably pre-ClickFunnels, probably 12, 13 years ago. I found this team.

They lived in Peru, and they were a bunch of college kids in Peru, but they all had peru.edu email addresses, and they had access to, like, their site, so we would, we would do this SEO thing, anyway, I don't get, I don't want to get nerdy with you guys, but we do this SEO thing where they would trade edu links and get links, anyway, I wanted to get, I want to be on page one of Google for, like, work at home, make money online, stuff like that, so we spent, like, six months doing it, and I got there, and when we

hit page number one of Google for, like, work at home, it was, like, raining money all day long, it was just, like, this is crazy, I'm for work at home, it was like raining money all day long. It was just like, this is crazy. I'm not paying for this. It was just raining. But there's everyone competing. So we were there for like three or four weeks. Then we dropped back off. We get back up there again.

We drop back off. And eventually I gave up on the game because it was stressful for me. So instead of what I started doing, I'm like, well, who are these guys that keep beating me? These guys are just hardcore, full-time, all use SEO. So I go to Google. I type in work at home or make money my keywords are, and I see, here's the people, and I see the top three or four people, where 90% of the traffic goes to the first three or four listings.

So I go there, I'm like, that person's getting all this traffic. And most of these guys, the really good SEO people aren't info product people like us. They don't know this. They just, they sell advertising, that's what they do. So I come back, and I'm like, okay, they're on page one for this keyword, it's insane, they're probably getting 40, 50,000 visitors a day. I come back and I'm like, hey, can I, when somebody opts into the email thing on your form on thank you page, can I put an offer on your thank you page?

Can I put an email in your email sequence? Can I put a pop up on your page? When someone comes, a pop up comes up and joins my newsletter. I set that up once, I walk away and that thing just starts generating money and leads and traffic forever. And so for me, for the last decade, I've been doing that a lot. And most people don't know about it.

Most people see Facebook ads, those are all great. That's like free money. It's free money. To this day, just so you guys know, like stats, numbers, so a decade of me doing this,

if I turn all my ads off right now, we get over 1,000, probably 1,200 or so people per day who come to clickfunnels.com and create a free trial that are not attributed to any kind of paid ads. You can do the math on what that looks like. But it's just this. It's just setting these things up one at a time, one at a time, thinking about it, meeting someone, and not just saying, oh, promote my thing, promote my thing. It's just like, hey, how can I do this? You know, you find somebody who's got a really good offer that's crushing it.

Like, what's on their thank you page? Like, Grant Cardone did his big challenge the other day, and I knew he was going to get a thousand people to promote it. So I was like, hey, Grant, on your thank you page, I have some register for the challenge. Can I put this block down here that tells people to get a free ClickFunnels account? And so he's like, sure. So we made a video, me and him talking about it.

And so on his thank you page, there's like step one, go to the Facebook group. Step two, do whatever. Step three. And then step four is like me and Grant. And he's like step one, go to the Facebook group, step two, do whatever, step three, and then step four is like me and Grant. And he's like, hey, you should get a ClickFunnels account

because Russell said so. And I'm like, yeah, you should get a ClickFunnels account. Here's a free trial. We had like 3,200 and something people sign up for a free ClickFunnels trial on the thank you page

of Grant's launch. I think I made more money from Grant's launch than Grant made from Grant's launch. Because we plugged it in and all those people started coming in. Now the trials and click funnels.

They get in build. They go through the value ladder. Everything else starts happening. And so she's thinking about traffic differently, thinking about partnerships differently, thinking about how we can weave what you're doing in those things. And this was talking about, she created her MIFGI offer, and she started looking at who are all the other people in her market that already have traffic. And she's plugging into their sequences, their thank you pages, all that kind of stuff.

Now every time they get a customer, she's getting a customer. She's not going to pay for that. It's just coming through organically. That's the first thing to think about. The next piece is to add to it. Any of you guys here ever study Jay Abraham? Jay's a really smart marketer. One thing he talked about with joint ventures, a lot of times we think about joint ventures,

we look at who's the person, who's almost a like a competitor with us, got the exact same audience. And what Jay said that was just brilliant to me. So you have to look at like the life cycle of a customer, right? So like, let's say your product is right here. So for me, like I'm Russell, so I'm, I'm selling funnel software. So a lot of times like, well, who else is selling funnel stuff? Like let's, let's, that's the JV. Those customers are all in the same spot. Like what you want to think about is what are all the things somebody needs before they become your customer and all the things somebody needs before they become your customer and all the things they need after they're their customer.

That's when you start finding new traffic sources that nobody else is tapping into. I can go after all the funnel people, but now I'm competing with funnel people. If I can step back and be like, well, what does somebody need before they need a funnel? Well, they probably need a logo. They probably need a website. Maybe they're buying a domain name. Maybe they're saying they domain name, maybe they're buying, maybe they're saying a WordPress site,

maybe they're, you know, getting, they're going to 99designs, they're going to Fiverr, and I started looking like, where are the places that those people

are already at prior to them ever coming to me and looking for the integrations options there, right? Like, if I can go to, and I haven't closed it still,

but if I could, if I can click 99designs or Fiverr, right, every time someone goes to Fiverr, if I could be built in their sequence where every time someone

creates a Fiverr account the day 22, it's like, hey, you need a ClickFunnels account, like, can you imagine goes to Fiverr, if I could be built in their sequence where every time someone creates a Fiverr account, the day 22, it's like, hey, you need a ClickFunnels account. Can you imagine how much money that would be if I can close that one deal? It takes me three or four or five years to close that one deal, but if I plug that in, it could be 10,000 leads a week coming in just from one integration, one deal. So do you pay those people an affiliate commission

or do they just... It depends. Every situation is different. And every market is different. Like Anissa is saying essence saying you paint 15% for your people right is the Commission so it's 15% Commission in the in the funnel world I got people 50 60 70 percent Commission because they're they're hot to the game right but other places it's like a lot easier sometimes it's like the YouTube guy it's like helping hundred bucks to throw out a just I'll change change your your description or in your description add a link to my thing that I sure hundred

bucks one time never think about. Email sometimes it's like, I've got a whole bunch of funnels. I'm like, okay, Myron, I'll do your day 12 on my free book funnel. You do it on day 12 on your challenge funnel. We will set it up. We didn't, and you get all the free traffic. I get free traffic.

We just forget about it. We just say we would donate Tony Robbins' Negros CLC. So he owns mastermind.com, which is a platform for course builders. We own ClickFunnels. So when somebody cancels ClickFunnels right now, the only thing I know is they don't like ClickFunnels anymore. But they still want a business.

And so when someone cancels ClickFunnels, there's a video from me, Dean, and Tony saying, hey, sorry that ClickFunnels wasn't a good fit for you. Maybe you just weren't ready yet, which is totally understandable. So if you're not ready for ClickFunnels yet, there's another platform that's really simple called mastermind.com,

which is a little easier to get started. And Tony and Dean are going to lead you, help you. In fact, Tony and Dean jump on here. They jump on the video and they're like, hey, we'll give you a free trial. So then all those people who are canceling ClickFunnels and leaving go to Mastermind. I get affiliate commission to all the people

who are leaving ClickFunnels, which is awesome. And when somebody leaves Mastermind, there's a video from me, Dean, and Tony saying, hey, maybe we ought to advance that. You know this is being recorded right because if the FBI sees this, they're going to arrest you for being a gangster. Isn't that powerful?

That's crazy. Then when someone leaves Mastermind, they come back into ClickFunnels. And think about this. When somebody's leaving your website, what do you do with the traffic that leaves your website? They just leave it, right? Yeah.

So if I go to Myron, I'm like, how about this? Every time someone leaves your website, put a pop-up on your page that's like, hey, you should get Russell's free book. And then someone leaves my website, I'll put a page for your book. They don't like my stuff, maybe they like your stuff, right? Now the traffic is leaving me anyway. I get traffic, Myron's traffic leaving him because my traffic's leaving me. And also we switch traffic and we both start growing together. This is the mindset shift I wanted to kind of share to try to compete with Myron's amazing

sermon. Hopefully you get some tactical ideas of just how you can get traffic that's separate from all the stuff that we normally think about. See, he just proved there's no competition. It's all collaboration. You just have to look for ways that everybody wins. Stop trying to beat people and start looking to win with people. Oh, dude. That was great, bro.

Wow. Now I'm dizzy. Now I'm just thinking about all these things I could do. So. Did, Dan, did his food come yet? Yes. I haven't eaten yet. It's cool if I eat while you do the next thing?

I'll do something while you go eat. You can go back there if you want to, or you can go to my office, whatever you want to do. When I come back, somebody ask me a really cool question. Y'all get together if you have the best one. Give it up for Russell, y'all. Did he kill that? Can y'all believe that Russell Brunson is here in the middle of the night in Tampa, Florida, teaching us cool marketing ideas?

This is insane. Okay. I'm going to get over that eventually. Okay, so. All right, funnel hackers, listen up. It's 2025, and let me ask you, are your B2B ads actually driving results, or are they getting lost in the noise?

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LinkedIn is the place to be, to be. Hey, funnel hackers, let me paint you a picture. You're running a business. Your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing pages, or someone to do customer support to help you to handle someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through

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Remember, when it comes to hiring, Indeed is all that you need. I'm going to share something with y'all. I might share that this week, though. I want to share something I'm not going to share. I'm probably not. I won't share that this week. I'll share it right now. I'll share it right now.

I probably won't share it later this week. And if I do't share that this week. I'll share it right now. I'll share it right now. I probably won't share it later this week. And if I do share it later this week, you'll probably get it the second time. Okay. So, well, think about it, though. We think that when we're teaching somebody something, that they understand it as soon as we said it. Well, it fell out of my mouth, and they understand it as soon as we said it. Well, it fell out of my mouth and it just, they got it. All you need to do to know that ain't true is have some kids. And you will know that just because you said it, that does not mean they heard it.

Can I get a witness up in here? So, it's amazing. So, what I'm going to do is I'm going to share with you all the absolute most mind-blowing, like, aha revelation. Not about business as much as about life. If you get life right, business is easy. Right? Get life right. Understand how life works.

It's really interesting. You know, I was talking about earlier. I talk about the Bible. In the beginning was the Word. So that's a good place to start, right? Because in the beginning was the Word. Okay. I just thunk of that. Just a moment. In the beginning was the word so that's a good place to start right because in the beginning was the word okay anyway i just i just thunk of that just now uh in the beginning was the word and the word was god and the word was with god and the same was in the beginning with god and all things were made by him without him was not anything made that was made and in him was the life and the life. And the life was the light of men.

And the light shined in darkness. And the darkness comprehended it not. Wow. I just pray that for me, and for you, that when the light shows up and shines on the answer that we've been looking for, we are aware enough, alert enough, and care enough to comprehend it.

So, you've probably heard me say this before. You'll probably hear me say it 11,000 more times. God put so many success principles in Genesis chapter 1. It's almost like he gave us a wink and said, if they don't get to chapter 2, I want them to be okay. Like, every time I read your scripture, how is that in the first chapter in the Bible? So, a couple things.

One, the first thing that God tells us about God, why do I even care about that? Well, when you meet somebody, whatever the first thing they tell you about themselves is, that may not be the most important thing about them, but it's the most important thing they want you to know when you meet them. Are y'all tracking? And God is love. That ain't the first thing he told me.

God is omnipotent, and that's not the first thing he told me. And God is omniscient, and that's not the first thing he told me. And he's omnipresent, that's not the first thing he told me. And he's righteous, and he's holy, and he's just, and he's good. But none of those things are the first thing that God told me. What's the first thing God tells me about God? In the beginning, God created the heaven and the earth. Why did he do that? Now, you may not ask questions like that, but I read that, and I'm like, I mean, you're God. You don't need anything. It's not like you're sitting around thinking, man, I just, I don't know. I wish I had a, no, you don't do that. You're God. Why would God create a heaven and the earth? The only answer I've been able to come up with, if you find a better answer, please let me know. But the only answer I've been

able to conjure up, and I say conjure up, like maybe as a possibility as the reason why he did it, is because he is creative and therefore it is his nature to create. So God's creating flowed out of the fact that he is creative. The first thing God tells us about God is that he's creative, not because it's the most important thing about him, but because I believe it's the most important thing he desires for us to know about him. Why? Because the first thing that God tells us about us is that he made us in his image. And God created man in his own image.

In the image of God, created he him. Male and female, created he them. So if you are a man or you are a woman, God made you in his image. Okay, so now we got that. Why is that important? Well, it's important because if I'm made in his image, and the first thing he tells me about himself is that he's creative, then the first thing he's telling me about me when he tells me he created me in his image is that he created me to create stuff and he made me to make stuff.

So now I don't have to go wandering aimlessly through life thinking, I just don't know what my purpose is. I don't know my purpose. How do I find my purpose? Your purpose is to live in your creative space and make the world a better place. And see, here's the beauty of it. I don't have to compete with Rod. Because I wasn't created to live in his creative space and make the world a better place. I can't do that. I cannot do his assignment.

I can't compete with Michael. I can't compete with AJ. Like, I just have to be the best Myron Freddie Golden I can be. And live in my creative space and make the world a better place so when I find in me an inclination to become proficient at something, good at something. I've developed the skill. I can do it. And I can do it well.

I can do it at a level of excellence. When I live in that, and then I create something that makes somebody else's life better, I've just made the world a better place. Are y'all tracking? Live my creative space, make the world a better place. Okay, got that. Locked and loaded.

Live my creative space, make the world a better place. So how do I do that? Is that a good question? I do believe in Genesis chapter 1. We're still in Genesis chapter 1, y'all. I do believe that we find the answer the first time God ever spoke to a human being. Like, what did he say?

This might be fairly important. Here's what he said. First time God ever talked to man. And it's really cool, because here's what it says. It says, and God blessed them and said unto them, be fruitful and multiply. So what I get from that is God always gives the capacity before he gives the command. He gives the ability before he gives the command. He gives the ability before he gives the assignment. So if I find myself in a space where I feel like this is what I'm supposed to be doing,

I don't have to wonder if I can do it. I may not even have the ability, but I have the capacity to gain the ability. So I don't have to wonder if I can do it. If he tells me to do it, I know I can do it because he told me to do it. God's not in the habit of frustrating his children. You don't tell your children to go do stuff that's impossible for them. I don't say to my granddaughter, here, here are the keys to the car. Run down to Publix.

Get us some bread and some peanut butter and jelly so we can make some sandwiches. She's three. It's not that she'll never be able to do it. She's not yet become the person. So here's what God said. He said be, oh I'm not going to do that.

I'm not going to do that. He said, I'm going to do it in that color. I like that. He said be fruitful. What does it said, be fruitful. What does it mean to be fruitful? Well, got to go back to Genesis chapter 1 again and find out what is a fruit. A fruit is a living organism whose what?

Seed is in itself. Oh, there we are at that seed again. A living organism whose seed is in itself. So when God said to man, Adam and Eve, in the Garden of Eden, be fruitful, here's what he's saying. Make sure you produce on the outside of you based on what I put on the inside of you. I put something in you.

That was my job. Make it show up on the outside. That's your job. How many of y'all tracking? Be fruitful and multiply. Now, multiply is not a B. You wouldn't say to somebody, well, be multiply. They say, what you talking about, Willis? Where's Willis? Is Willis here? No. Okay, anyway, that was, never mind. Some of you are like, what's he? Never mind. Be fruitful. The verb for multiply would be do multiply. Be fruitful. Do multiply. Do replenish. Do subdue. Okay, let's talk about those. Be fruitful,

do multiply. Multiply literally means to increase. The very first thing God told man to do was to increase. Hmm. Be fruitful, do multiply, replenish. Replenish means to fill up. Well, if you start multiplying stuff to build something up and multiply and fill something up and multiply, why are you telling me to trample? Because God is introducing us to the principle of entropy. What is that? Disruption always follows intention. Creation is created by intention, and disruption always follows intention. There's no way around it. The mistake

most people make is when disruption follows their intention, they make the mistake of assuming that they're going in the wrong direction, when it's actually more often a sign that you're going in the right direction. Do you understand? When you start doing something good, the first thing that shows up is something bad. I remember when I used to be really fat. I used to be fat in my iron. Now I'm almost fit in my iron. And I said, I'm going to start working out. I'm going to do 30 push-ups. And I got down. Can I do push-ups, Marami?

Are you good? No, you can't go that low? Let's try. I'm going to do push-ups. Oh, yeah, we can do it. I'm going to do 30 push-ups. I could do 100 when I was a kid. Man, are you crazy? what in the world possessed you to think with your fat self you're about to do 30 push-ups you must be some kind out your mind

and so i tried to do 30 couldn't do 30 but the next day And so I tried to do 30, couldn't do 30. The next day, the first day I could do three, the next day I could only do two. This is going in the wrong direction. Anybody who's ever worked out knows when you start working out, you don't get stronger first you get weaker first when you start working out you don't feel better first you feel worse first

how many of y'all ever felt worse first then eventually one day you're like I know I'm only going to be able to do four you're like this is going to get so hard I don't even know why I keep doing this. Two, three. Oh my goodness. Where's that going? Four. Oh my goodness. Five. Oh my goodness. Six. Oh my goodness. I can't, I can't, I can't, I can't, I can't stop. I can't stop. I can't stop. I can't stop. I can't stop. And what happens, what happens? Y'all thought that was good.

Y'all should have seen me before I turned 62. Disruption always follows intention. Don't let that deceive you and get you off the right track. Don't let the disruption that follows your intention make you feel like you're going the wrong direction. I bought this building, man. We came in here. The air quality was so bad. Every time I came in here, I felt like I had like sand in my eyes. I was in here for an hour. I'd go home. I felt like I had sand in my eyes. So I got to hire a serv pro to come in and clean out the air ducts. And then we're in the middle of a challenge. We got a torrential downpour. It's December 16th.

We got a torrential downpour. It was raining outside. Like, my goodness, what's going on? All of a sudden it sounds like it's raining in the building. I don't remember a waterfall being in that closet back then. We're in the middle. I'm teaching on the challenge. On day four, it's raining in the middle. I'm teaching on the challenge. On day four, it's raining in the building.

Water starts coming in on the floor. Water on the floor about to mess up my clothes. Anyway, disruption always follows intention. Y'all get it? B, that's why it says subdue. Be fruitful, do multiply, do replenish, do subdue. Increase, fill up, and trample anything that tries to stop you. Okay, y'all tracking?

And then it says have dominion. I'm going to do this faster. Have dominion. So here's the beauty of it. This is the ultimate success formula in life. Y'all ready? Here it is. Be, do, have. What does that mean? It means don't be, can't do. Can't do, can't have. It means be a little, do a little. Do a little, have a little.

It means be a lot, do a lot. Do a lot, have a lot. Now here's what's really interesting about this. Be, oh that's good, B speaks to my identity. Well when I got this thing, being speaks to my identity. Do you realize that everything you do flows out of who you think you are. Did I say that too fast? Everything you do flows out of who you think you are. See, Russell Brunson, that dude, like he changed my life in a lot of ways, but the most valuable thing he did for me was created an environment where I could be introduced to who I really am. Did y'all hear what I just said? He created an environment that introduced me to who I really am. And so identity, everything flows out of your identity. Be fruitful. Talking about your identity.

Doing speaks to your activity. Having speaks to your property. So if you will be who you're supposed to be, you'll do what you're supposed to do. See, here's where people mess it up. Before I even go there. What's really interesting is God set it up so that we could win. Here's what he said.

Here's what God did. He said, I'm going to put inside of human beings this really intense desire to have. See, that desire you have to have a nice house and a nice car and nice clothes and nice relationships and pockets full of money and great experiences and nice vacations, that desire that you have, God put that desire in you. Why? So that you would be willing to do the right thing in order to have the things you desire. God cares the most, not about our having, but we care the most about our having. So you know

what eventually happens? We want to have, want to have, want to have, want to have, and finally we go to, I'm going to go ahead and do this thing that will let me have this stuff. That's what, by the way, that's where all of us in this room started. That's where some of you in this room still are. You're desiring to learn how to do the things that will cause you to have the stuff you desire to have. We're my people. But here's the problem. And if you're taking notes, this is the writer downer of writer downers. You ready?

Everybody is already doing 100% of everything they can do who they are right now. I'm going to say that one more time. Some of y'all looked at me funny. Everybody, like everybody, everybody. I'm only doing that to keep myself awake, y'all. I'm entertaining me and letting y'all watch, okay? It's way past my bedtime, okay?

Okay? For those of you watching on YouTube, like, it's a midnight mastermind. I go upstairs at 8, 30, start running my bathwater so I can be in the bed good and early. And here we are. Oh, help me Jesus, at a quarter 11, and I'm running my mouth. So, so, everybody is already doing 100% of everything they can do

who they are right now. So if you desire to do more than you've been doing, so you can have more than you've been having, you have to eventually yield to the thing God cares about the most. And that's you've got doing so you can have more than you've been having, you have to eventually yield to the thing God cares about the most, and that's you've got to start becoming who you can be. That's the part God cares the most about.

Who are you being while you're doing what you're doing and seeking to have what you're desiring to have? Well, when I get that down, see, like, that's what, I'm not going to chase rabbits because I don't have time. In all of us, and I'm going to end on this last point, this is not the last point, it's just the last point I'm going to talk about now because I want to hear from Russell.

So, all of us have inside of us what we call potential. What's potential? It's the difference between in our property, our potential is the difference between what we have and what we could have. In our activity, it's the difference between what we do and what we could be doing. In our identity, it's the difference between who we are and who we could be.

That's the gap. So what all of us are doing, whether we realize it or not, we're seeking to fill the gap. You are here to fill your gap. You thought you came to fill the gap in your property. But you didn't realize that there's a sequence to this thing. You can't start there. You've got to start by filling the gap in your activity, I mean in your identity. So what is the gap in your identity?

Like this is like you're being nothing that you can be. This is like you're being all that you can be. None of us are here. None of us are here. Most of us are somewhere down in here, even if we feel like we're all the way up here. How many of y'all tracking?

So you might feel like you're up here, but I got news for you, baby. You're up here but I got news for you baby you down here oh my eraser fell out oh there is that it no that's not it so I'm gonna erase with this thing um so so you're not up here but I'm I ain't messing with you I ain't up there either I'm not I'm I ain't tripping okay so how do I fill this gap in my identity? I fill the gap in my identity. I talked about it earlier today.

I fill the gap in my identity through intentionality. I become hyper-intentional about everything I am doing and everything that I am being. Thank you. Thank you, Miranda. I fill the gap. I fill the gap. And that's how I fill the gap with intentionality. I start ignoring distractions. And I start hyper-focusing on intention.

And this gap starts getting fuller and fuller. It starts filling up. Oh, I'm becoming more than I used to be. I'm becoming more than I used to be. And here's what happens. If you ever do get all the way up here, guess what happens? This just gets bigger. Your potential gets bigger. As you fill gets bigger. Your potential gets bigger.

As you fill the gap, your potential gets bigger. So there's no such thing as filling it up to the full, because when you fill it up to the full, full gets bigger. Are you all tracking? Okay. In our activity, how do I do more than I've been doing? We fill the gap in our activity. That's none of the things you can do. That's everything you can do.

Most of us are right down here if we feel like we're higher. We fill this gap, we fill this identity gap with intentionality. I'm just going to put intent. We fill this gap with ingenuity. Ingenuity. We keep on working a new approach until we find an approach that works like gangbusters. We don't get married to anything until it works. They come up with an idea, they fall in love with it, and they run 100 miles an hour in the wrong direction attempting to prove an idea works because they came up with it.

What happens? Well, the gap in our property, the have part, we fill this with intensity. I am telling you, when you will become hyperint hyper intentional and like just always learning looking for a new approach and then become intense what happens everything changes for you so that's what I got for you

RB you good? give it up for RB we're going to have Russell do one more something and then we're going to answer three or four questions, and then I'm going to be like Pharaoh and let God's people go. I know. Yeah, exactly. Because you've got work to do tomorrow.

I do too. Yeah. So y'all got some learning to do. I don't want your minds not to be sharp. It's almost 11 o'clock. So do you have something else you'd like to share, or do you want to just go straight into Q&A? What do you want to do? Let's do a Q&A real quick and then

we'll be done. Let's do a Q&A. Who's got a question for Russell? Y'all are going to ask me questions all the time. I'm going to be here all week. Talk to me. How do you know when you are doing ingenuity and you're testing

a new strategy? How do you know when to stop doing it? Okay, so that was a question for me. So his question was, if you're, like, attempting a new approach, how do you know when to stop doing it? I think that's going to be different for everybody. So I'll let you, or I can answer it first, and then you answer let you or I can answer it first and then you answer it or you can answer it first and I answer it how do you want to do it how do you know when you've attempted to approach it enough times

that this has not been working this is not going to work I'm done it's hard because it depends you have to watch it to see some people try a little bit and they run away really fast some people though will drown themselves holding on to an idea I've had friends who've done that who just won't let up the thing. And so there's some, there's some version in between. I

don't think it's ever, like, letting go or not letting go. I think it's, it's, like, lots of little pivots, and, like, tweaks and pivots and changes. Um, but it's got to be more than changes. Is he muted? Can he, can y'all hear him out of the mic? Okay, okay, I just wanted to make sure. So I think it's less of, like does this work or does it doesn't work, as much as like, with anything I'm doing, my goal is I'm putting it on the market, I'm trying to see how the market's responding to something, right? Because the market's the ultimate judge.

I only care about what people will, like, will you vote on this thing with your credit card? That's the only thing that actually matters in anything, right? So what I'm doing in my idea is I'm putting it out there, testing the thing, and I'm doing in my idea is I'm putting it out there, testing the thing, and I'm seeing people vote with the credit card. If they don't,

then I'm like, okay, something was incorrect there. Something wasn't quite right, so I'm going to try another angle, another angle, another angle. And so I'm looking until something hits, right? So it's rarely that it's like

something works or doesn't work. It's just like, it's being willing to make big enough pivots or shifts around it to see like, especially if you believe in the thing, right?

I think a lot of us feel like we're called for something. Like we're trying to do this thing, but it to see, especially if you believe in the thing. I think a lot of us feel like we're called for something. We're trying to do this thing, but it's not always going to be the first time or the second time. For me to build ClickFunnels, two years ago or three years ago, I went through, I found every domain I ever bought,

looked at every funnel that had ever actually went live before ClickFunnels. There was 150 funnels I'd launched before I launched the ClickFunnels funnel. was 150 funnels I'd launched before I launched the ClickFunnels funnel. And some of those had some success. Compared to ClickFunnels, they were all failures, but every single one of them,

by me attempting and attempting and attempting, it's the thing that made me worthy so that someday God would bless me with the idea for ClickFunnels. And so for me, it's less like, is this working or not? It's just like, it's attacking, attacking, attacking, and listening and seeing where you're led to and trying again and trying again, and over time, it's like, if you keep

being persistent, that's when, that's when it shows up. And I think a lot of times people are looking to, looking at whether or not the approach worked, and then determining that because this approach didn't work, that this is necessarily a bad idea. Just because the first ingenuity is not about changing the objective. It's about changing the method to get to the objective, right? So, and I'm only going to do, like, people say, well, Marion, what kind of books do you write? I only write the kind of books people want to pay to read. I don't even want to write the books people want to read.

I want to write the books people want to pay to read, right? So, like Russell said, I let the marketplace determine what objective that I set in business because they're the ones who are going to pay for it. It was like I said about Bill Gates earlier. Somebody asked me, do you have an iPhone? No, I don't have an iPhone. He had a Zune, but he was the only person in the world who had one. And that's a little bit of an exaggeration, but not much. It failed miserably.

Why? He created the thing he wanted to create instead of creating the thing the marketplace wanted to buy. So the thing that we need to adjust is the approach. We may need to adjust the approach a thousand times. We may only need to adjust the objective one time. And you want to set an objective. Like, if you're starting out and you're setting your objective by yourself

and you think you're right, like, the most dangerous, I don't know what you think, but one of the most dangerous things you can do is to believe that you know what the marketplace wants and be so, I'm going to make them take this. Not me.

I want to find out what they want to take and I'm going to go make that. In the marketplace for business. Was that helpful or not? Cool. David, I saw your hand pop up. My question is for Russell. What are some of the most

effective strategies for increasing show up rates on webinars right now? So his question was, what are some of the most effective, I'm repeating it for you two, but for those of you who are wondering. So what are some of the most effective ways for increasing show up rates on webinars? So people's attention spans are this long, right? So the biggest problems people have typically is,

especially if they're buying advertising, is they start advertising a webinar way too long. We found that if someone registers more than two and a half days out from the webinar, they're not showing up at all, right? Even my teammate wants like this pro webinar a week in advance and starts sending emails and all sorts of stuff. And like the problem is our attention spans are so small. So one is like most of my registrations for webinar happen within 48 hours of the actual webinar. That's number one, right? Especially email and stuff like that. The further out you send it, it's just like, it's just a waste of money because, you know,

there's that. Number two is just like, again, their attention span is this long, so the only thing that actually gets them to the webinar, not the only thing, but one of the core things is like the message they get right before the webinar hits. So it's hitting them from any angle they can, from text message, email, like,

because most people are gonna forget unless it's one second before. And then the third and like the most important of all the things is curiosity the more like if someone's registering for webinar and they think they can answer the question of what the promise is on the webinar then they're likely of showing up to really small when you open such like so so much raw curiosity where they can't figure it out, the only thing they can figure out is getting on the webinar, that's when show up rates are the biggest. That's when they're like, oh, I have to be there. I've got to schedule my calendar.

So we had Mike and AJ in my inner circle. They had a webinar back in the day, and this was three or four years ago, but it was costing them like $35, $40 to get a registrant, which is crazy. And then, um, and their show up rate was like 14, 15%. Like it was really, really bad. And they came to your circle, like, how do we people show up? And the only thing we changed, I was like, if you, if you read their headline, the headline was like, how to, um, how to use local something to increase or how to use a local reviews to, to increase your clients, blah, blah, blah. Right. So someone read that, they're like, Oh, it's local reviews. how to use local reviews to to increase your clients blah blah blah right so someone read that they're like oh it's local reviews I know what local reviews are I'm a genius so like they didn't sign

like the registration was low so the ad cost was really high and show up rate was really low as well so all we do is change that I said don't tell them what it is tell them what it's not so they just change the headline from how to use local reviews to get more blah blah blah to the new thing we're doing to get more insert result and it's not by and by the way it's not this or this or and they list off all the things it wasn't which are all the things that they would think it's not seo it's not pbc it's not this it's not this not this not this register and we'll tell you what it is then it was like curiosity so what happened is like the conversion landing page went up so when the ad cost went from

like whatever 30 40 dollars down to like 12 dollars per opt-in and then the convert like the show up it went from like 12% conversion rate taking a 25% convert like just all just rock curiosity so instead of telling them what the webinar is tell them what it's not like here's the result they want here's what you're knocking what it's not and like I don't know what it is like it's not it's got one of those things it's not like what could it possibly be and that's the best thing so mmm curiosity is number one messages a minute five minutes before they actually show up in any channel you have access to hit them.

And then not advertising too far out where they don't even know who you are by that time. My three biggest things. I'm going to go with Steven, and then I'm going to come to Andrew, and then I'm going to go to Steven, and then we're going to be done. I put all those guys, I saw their hands first. That's why. Steven. So what would you say is your biggest strategy for reducing share rates when it comes to memberships? Because I know maybe a lot of us have memberships for real big rates or

real big situations. So what are you doing? What strategies have you implemented to help your share rates? Awesome. So we've tested a billion things. And of all the billion things we've tested, there are two that have had the biggest impact consistently across the board in software and just pure membership sites. Both are under one umbrella, and the umbrella is consumption. So we call this operation consumption.

How do I get them to actually consume the thing they bought? Back in the day, we used to be like, if we don't say anything, maybe they'll forget, and then the bill will go through. Causes a bad user experience. It's the opposite. I need to get them to consume the thing they bought. Back in the day, we used to be like, if we don't say anything, maybe they'll forget, and then the bill will go through. Causes a bad user experience. It's the opposite. I need to get them to consume. So in ClickFunnels, the biggest thing we did is someone creates a ClickFunnels account. If they just log in, they hit the members area, and there's all these features and stuff. They sit there, and then they don't do, and then they log out, and they cancel. So the first thing is I have to force feed them. How do I get you to actually

stop for five seconds so I can show you what this actually is? So what we did in ClickFunnels back eight or nine years ago now is – you guys seen the Funnel Hacker t-shirts? The only way to get a Funnel Hacker t-shirt is to watch it. So if you guys had that, there might be a couple other places you can buy them. But for the most part, someone has to come in and there's a video that says, hey, before you start your ClickFunnels account, I want to bribe you. Because I found people who log into ClickFunnels and just start using software, a lot of them drop out because they don't know how to use it.

But if they watch a 10-minute video ahead of time showing them how to use it, their success rate's way higher. So I'm going to bribe you. If you watch a 10-minute video, I will give you this shirt for free. So just watch this video. I'll ship this shirt out to you.

I'll cover shipping and cost and everything. And so then they watch a video where I walk them through it. This is what a funnel is. This is how it works. This is where you click. And then they know what it is and they actually log and then they can consume video where I walk them through it. This is what a funnel is, this is how it works, this is where you click and then they know what it is and they actually log in and then they consume it.

So that's number one. And then the second biggest thing is when someone comes in we have a consumption sequence where every day they're getting an email and a message that is telling them how to do one thing. This is my biggest mistake initially. Initially I was like, hey, log in and we're gonna teach you, you're gonna log in, you're gonna buy a domain name,

you're gonna set this up. Anytime there's an and, it killed consumption. So it's like, log in, go buy your domain name. Tomorrow I'll tell you the next step. Cool, today you're going to log in, you're going to pick a template, and the next day I'll tell you the next thing. Okay, now you pick the template, I'm going to show you how to edit the template. Each day was just one micro task. They go in there and do the thing. So right now, for ClickFunnels 2.0, we don't have either of those sequences in there because, you know, how dumb we are. And so I filmed the new t-shirt version uh last week which will be going live here in a little bit and then um we're bringing back our one funnel

way challenge as a consumption sequence when somebody comes in to click funnels everybody will go through one funnel way sequence be 30 days all built to teach one principle and have them do that principle and software over 30 days to get them consumed so those of all things are the two things that had the biggest impact for us. So good. Yeah. So good. Good stuff.

Give it up for Russell. That was really good. Andrew. First off, Russell, thanks for coming on. Man, it was really good. And Myron, thanks for the fight. 100%. So, I mean, you were in the thick of things.

Where do you see the internet as overall in three years? Three years. That's a good question. I'm excited for most of it. Some things are going to be crazy. But what I'm excited for is right now, the world we live in, we all have to be really, really good copywriters and things like that because we're guessing, right?

I've got to write a sales page. It's like an event. If I speak at an event and I know I've got 5,000 people in a room, I'm selling a package, I'm going to create the best possible offer that I think is going to address as many concerns as possible, motivate people, and that's what we're hoping for, right?

It's coming super rapidly. AI, there's a million use cases for AI, but the thing that makes me most excited is just customization based on the AI. So what we're working on now with ClickFunnels is we're not far from it being a legitimate thing that we'll all be able to start using. Instead of just coming to a page

and trying to get 3% or 4% conversion, tweaking a headline, we know all the data about someone, especially if they've bought something in the past in your ClickFunnels account. We know who they are, where they live, how much money they make. We know their social profiles.

We have all the data on somebody, right? And so when somebody comes in, instead of just having a static headline, in real time, someone will click on a link and you know, oh, that person's from Tampa, Florida, they make $350,000 a year and whatever. So the AI will be smart to say, hey, show the headline that's most likely to convert someone who's from Tampa, Florida, make $150,000 a year, and write the headline for that person, right?

And then write headline, pictures, images, and it'll, like, rendering out pages in real time based on who the person is. So instead of just, like, hoping to convert the best we can, it's, like, knowing as much as we can about the person. So the more customers you have on your platform, the more they buy from you, the more, like, like, now I know, hey, if Myron's bought dot-com secrets,

expert secrets, not traffic secrets from me, I know that'd be great upsell or great cross-sell or exit pop or whatever. We can build things on the fly as people are coming in. And that's, that's why I think the future is just, it's no longer static anything. It's all based on the more, the more data we get on customer profiles. In fact, some of you guys probably see them launching. Well, I have a, I have a company I'm launching with like five ulterior motives, but one of them is this. So it's, it's a personality. How many of you guys have ever seen, have taken a personality profile before if you know someone's personality profile it's really easy to sell them

right because you know like mostly everything about them so we created software called understand.me which is really cool uh which basically you go in there and you take all the personality profiles and then it creates one page so you can go like understand.me slash russell brunson you guys can see my disc profile my enneagram my my Myers-Briggs, like all my, so all my tests are there. So you can see them really quickly. But what's cool that we're going to be releasing to ClickFunnels world in the future is that data.

It's like when somebody comes in and they opt into your funnel and it pings back, say, Oh, this person's a INFJ, their high D high I, and their Enneagram three wing, whatever,

right? Right. A headline for that person. And all of a sudden you're're like, based on their profiles, like, everything's rendered out in real time. So that's what I think the future is in the next three years. Very great. Steven, and then we've got to call it a night.

I've got to get Russell some rest. Cool, cool. So earlier today, you talked about over-delivering in, like, every aspect of life. And, you know, we were having a conversation in the bar with my partner and we were discussing ways to over-deliver for our community and it's giving them way more value than we charge. So my question to you is,

how do you determine when you're giving too much value and how do you gauge that in respect to the price that you have to charge? When do you know that it's a good time to raise your price? That's a good question. The biggest thing I think that people understand is it's not so much that, like, when am I giving so much value and it changes the pricing?

It's not so much that as much as, like, the delivery of the thing is what changes the pricing, right? Like, when I wrote my dot-com seekers book, I wasn't trying to say, like, how much value am I going to give before I give more? I'm going to give all the value I have. I killed myself on that book. All the value is there.

The way I charge more is not by giving them more value, it's by changing the delivery mechanism. I have a quote I always say, people will spend more money for the exact same content packaged in a different way. It's the way I'm packaging that changes the pricing tiers and levels. Book versus the course versus the seminar versus the mastermind. That's what's shifting, you know? Like, just our coaching program, we have a $25, a $50, $150, and $250,000 level. And what we, like, we over-deliver all levels, but there's no, like, okay, I'm going to hold this back because they're not ready for it.

It's all there. It's just the delivery is what shifts the pricing. So that's kind of how I look at it, more so like that. Yeah. So I want to say thank you all for coming. I hope this has been extremely beneficial. I've got to get my homeboy from Idaho back to the hotel so he can get some rest before he has to stand up and rock our worlds tomorrow. And you all need to get some rest before your world gets rocked tomorrow if you're able to sleep after this amazing night. I'll probably get to sleep about 1 o'clock in the morning.

But anyway, love y'all. See y'all tomorrow. Go do great things. Thank you, buddy.