The Russell Brunson Show - (MS) Secrets of Success - Part 1: Defining Success

Episode Date: April 14, 2023

Last year I did a VIP training specifically for our Ecomm VS Expert event with Allison Prince where I revealed the layout for my Secrets of Success. This is just part one, how you set your Hall of Fame and SuperBowl goals and define success so that you keep momentum, belief and faith as you move forward. Listen now! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. visit td.com slash di offer to learn more you're listening to marketing secrets with your host russell brunson what's up everybody this is russell brunson so it has been almost two, in fact, maybe even three years since I announced that I was working on my next book, The Secrets of Success, which by the way has changed titles like 500 times as well. But I think that's where it's landing at. I don't know. I

might change it again. But anyway, since then I've written the manuscript multiple times. I've deleted the entire manuscript multiple times because that's what I do. I don't think anyone really talks about how hard it is to actually write a really good book, something that you want to live beyond yourself. I think there's so many people that talk about how to write a book in a weekend, how to write a book in 24 hours, which is great for lead gen and stuff like that. But if your goal is to write a book that's going to last, it's tough. It's a in my brain. And so it's harder to get out. But anyway, I'm saying that just because I don't do books just for the sake of doing books.

But I'm getting excited because I feel like I keep getting closer and closer to something that's going to be great. So someday maybe you'll see a book from me entitled Secrets to Success or some version of that. So keep your fingers crossed. I'm excited for it. But I want to give you an idea of some of the path on stuff I've been brainstorming so far. In fact, I wanted to share with you guys a presentation I did about a year ago or so to a special group of VIPs for an event I did called Ecom vs. Expert with Alison Prince, which was a ton of fun. But I did a VIP session earlier in the day where I shared some of my thoughts on success and personal development and how to make sure that you have success going through this event. After that, I did an event at the Mastermind of Paradise for my two CCX and Inner Circle members, which was good. In fact, I did another

one like a month ago. So again, I keep iterating on these frameworks, these ideas, and there's so many things I want to share, but sometimes it's too much, but I was really proud of this presentation. Um, it was something I think was powerful, was simple and gave a lot of cool things that, um, I think will help you on your journey. Whatever your, your goal is. Success for everyone is different. Some people's success is a lot of money. Some it's family.

Um, some it's sports, like whatever it is for you. Uh, hopefully that this, um, this, these presentation will help you to get closer to your goal. So what I'm gonna do is I'm actually going to take this presentation and we'll kind of drip feed it to you over the next couple episodes. And my goal is hopefully as you listen to it, you actually take action on each of the steps so you get the most out of it. And if you do one more favor, if you enjoy this episode, please take a screenshot on your phone or wherever you're listening to it and then post on social and tag me and give me your number one takeaway with your thoughts on success and

how anything, any other ideas you have for how we can make this presentation or these concepts better because I'm trying to get to the finish line of having the greatest success book in the history of all time. So with that said, here we go. Hope you enjoy the first session here of the Secrets of success training. The first thing I want to talk about, because this is going to be different for everyone is all of you guys came here today, right? Because you want to have success. You want to have success. You want to make more money. You want to have more freedom, like whatever that means to you, but everybody defines success differently, right? So the first question I want to ask is like, what does success mean for you?

Success mean for you? Okay. Like when will you know that you're actually successful? When you be like, Oh my gosh, this is awesome. I'm successful. I had somebody asked me this a while ago. They asked me, they said, Russell, like you've been doing this for a long time. Like when did you, like, when did you feel like you arrived? And when did you feel like you were successful? And I was like, I don't know yet. I'll let you know when I feel that way. Right? Most of us who are high achievers who do stuff like this, you know, especially you guys who are paying VIPs are high achievers. Like you're here, right? And most of us, it's hard for us to find success. And so I wanted to help create some definitions. So we know when we've hit our goals,

we know we've gotten to the place we're trying to get to. Right? And so the first thing I want you to pretend like I'm your coach for today. Right? And I'm here and we are in front of a whiteboard and we're about to start our brand new season. And, um, and in this thing, I want to kind of help you guys to figure out your goals and what things are looking like. Now, most of them set new year's resolutions, right? They're like, Oh, I'm going to try to lose weight. I'm going to try to do that. And they put a whole bunch of like a thousand different goals. And then they go and they start trying to do all of them and they last like two or three days and the whole thing collapses. Right. And I think the way to look at this differently is if

we step back and instead I want to look at this the way that, um, like if we were playing football, right, if we were in the NFL and we're trying to play football, how would we look at this? Right. And there's different tiers of goals. Um, if you were to play football, like the first goal that someone has, like the top tier goal here, the very first thing they're looking for is what we call a hall of fame goal, hall of fame goal, right? Like the big goal is someday I want to be in the hall of fame, right? This is legacy. This is the big thing. So my first question for you is like, what is your hall of fame? What is it like? It's like the big goal. Like why are you doing all this stuff? Right? Like, yeah, you're

here to learn how to make money. You're here because you want to either get good at e-commerce or expert or whatever your thing is. But that's a, that's a means to an end. Like what is the end? Like what is the thing you're trying to get to? Um, think about this. Like if you were at your funeral and someone's on stage reading your obituary, what would they say about you? Like, this is what your hall of fame goals. Like, what does that thing like, where are you trying to get to? Okay. So my first question is I want you guys to kind of think through that and we're not gonna have time in this, in this, you know, 50 minute window to like go deep on that. But I want you to think about like, what is your hall of fame goal? I've been thinking a lot about

this over the last three or four months. Just try and think like, what does that look like? And what do I want people to remember me for? And as I do that, there's a lot of different things. It's not just, oh, I want to be known for my business, right? There's a lot of things I want to be known for. I want to be known for who I was as a father, who I was as a husband, who I was as a spiritual leader, who I was as an entrepreneur, who I was as an author, like who I was as an athlete. Like I've always facets of my life that I hopefully someday at my funeral, when they're reading my obituary, they're talking about like, man, he was a great father. He loved his kids. He showed up to the wrestling practices. He went to all their matches. He didn't miss any games. Right. Oh. And he like served as

entrepreneurs and like, and he did. And like the all different parts of our life. So I think about hall of fame. I think about this is like a very holistic, like here's the pie of you. If you're split this up into all the pieces, like what are all the things like that someday you want to figure out, right? You want to be like, this is my legacy. This is my hall of fame. Okay. And that's where it all begins because that's going to start driving the direction of where we're going. Sometimes when we like sit back and this is the hall of fame, this is where I want to go. But then the other goals that are going this direction, there's a mismatch, right? When they're not going the same direction, what happens? You stress out, you have an anxiety because you're not moving towards your goal. We're entrepreneurs. We're momentum based creatures, right? If we're

not in momentum towards something, then we get stressed out. We get depressed. We get anxiety. All those things are happening. Okay. And so a lot of times we don't know where we're aiming. And so we're just off the races. And eventually you find yourself in stress, anxiety, depression, all these things, because we're not in momentum towards the thing we really want in life. And the reason why most people don't, cause they've never actually defined that. So what is your hall of fame goal is the first thing I want you life. And the reason why most people don't, because they've never actually defined that. So what is your Hall of Fame goal? Is the first thing I want you guys thinking through. Okay, think about like throughout this event,

throughout this weekend, like what are those things, like what are all the pieces of this pie that you're trying to figure out for yourself? Okay, now after five years of being a football coach, I said, there's a Hall of Fame, you figured it out. Now let's come back and talk about your Super Bowl goal. Okay, your Super Bowl goal.

This is like my, like, again, if you're playing football, your goal is to win the Super Bowl, right? Like that's the next 12 months we're in the season. Our goal is to start. And by the time that's done, we want to win the Super Bowl. So my question for you is like, what is your Super Bowl goal? Okay. Now I'm assuming if you're in my world and you're here right now, your Super Bowl goal probably, um, at least hopefully is to win, um, is to win a two club award, right? I'd like, this, this is, for a lot of you guys, this is a Super Bowl goal. Like, next 12 months, I want to get on stage,

come up there, get a Two Column Club reward from Russell. Like, that's the Super Bowl goal, right? That's where I'm trying to get to, okay? And if that goal leads you closer to the Hall of Fame goal, that's awesome. If it doesn't, like, what is your goal? Maybe it's different. Maybe it's not to win a Two Column Club award.

Maybe it's like, I just need to make an extra 500 bucks a week because, or excuse me, 500 bucks a month because that'll cover my bills. And like, that's my Superbowl goal for this year. That's what I really need to get myself freedom. I'm looking for. Right. So everyone's goals is going to be different, but you gotta figure out like, what's the Superbowl goal next 12 months? Like, what is it you're trying to accomplish that you want to do? Okay. Um, sorry, my handwriting is horrible. Now, a couple of things about this. Um, as you're, as you're doing your Superbowl goal, getting a hall of Fame goal, there's a lot of areas of your life, right?

But as you're going for like a Super Bowl goal, I want you to understand that typically if you are going for something big and something great, you can't do it by being in balance. Okay? People ask me all the time, Russell, how do you live such a balanced life? And I look at him and I smile and I laugh a little bit. I said, you have to understand, like, I do not live a balanced life? And I look at him and I smile and I laugh a little. I said, you have to understand, like, um, I do not live a balanced life. Okay. Um, everything good in my life, everything amazing has come from times of radical imbalance. Okay. And I know this is against what most people teach and talk to us that we have to live a balanced life, make sure everything's

working, but nothing good in my life came during times of a balanced life. Okay. And this is kind of weird, but I want to explain it. So I think about when I was growing up, the first time I really had success in something was wrestling, right? And when I got into wrestling, I know this is kind of weird, but I want to explain it. So think about when I was growing up, the first time I really had success in something was wrestling, right? And when I got into wrestling, I became obsessed with it. Eventually, I became a state champ. I took second place in the nation. I was an All-American. I wrestled in college.

But if you look at my life during that time, right, there's all these things. I had my family and my girlfriends and my personal life, all these things, schoolwork, all these kind of things, right? Like, I was not balanced. Okay. For me to be super successful wrestling, I'd become radically imbalanced for season time to become good at that thing. Right. I put my time, my energy, my effort, my thought, my everything was in this goal because I wanted it so badly. And I focused on, I focused on, I focused on, eventually I hit these goals and I had success. Came to my wife, Colette. I was like, oh my gosh, she's beautiful. I really like her. And if I would have had a balanced life,

then I would have spent a little time with her and then time at school. And like, I would have had all these things and nothing great would have ever come from it. It's because I found her. I was like, oh my gosh, like this is the woman I want to marry. I want to be with her for the rest of my life. My time, I radically got imbalanced, focused on her

because I had to build a foundation with her, right? Because I was radically unbalanced, I spent time with her. That's how we built the foundation of our love of our marriage. And all of these became because of time of radical imbalance. Same thing happened. I launched my company when we launched click funnels. If you saw the beginnings of click funnels, it was me and Todd working 10, 10, 12, 14, 18 hour days for a season of like eight, 12 months, radically imbalanced to get this thing off of the ground. If we'd have lived a balanced life during that time, it would take us seven or eight years to get the point where we are,

that we got to during that window of time, right? We had to go radically imbalanced for a season to be able to create something successful. So I'm a big believer in that. Like if I'm coming in here, I'm like, I'm going to try to become radically balanced. All these different things here. It's going to be very, very difficult for you to hit your goals because you can't do the, what you like the level of thing you need to do to be successful. You can't do that in two or three or four or five things at once. As much as you want to be, right? Like I want this hall of fame to go. I want all these big things, but right now, what season are you in? Okay. There's a scripture I was going to share. And there's also a song, the birds wrote this into a song, but it

came from the scriptures. Ecclesiastes three verse one through eight says there's a time for everything in a season for every activity under heaven. There's a time to be born and a time to die, a time to plant and a time to uproot, a time to kill and a time to heal, a time to tear down It says, a time to keep and a time to throw away, a time to tear and a time to mend, a time to be silent and a time to speak, a time to love, a time to hate and time for war and a time for peace. Okay. So my question for you is what time in your life are you? Okay. If you were realistic, this is my time. This is my time. I've got to figure this out. If you're gonna be successful here, I feel like for a season, you got to become kind of insane. You become a little bit radically imbalanced. I don't mean leave your family and your kids and all these kinds of things, your church, like, like, no, you should,

you need to be doing those things and maintaining them. But man, there's gonna be a window time where you've got to put extra time into this. You have become radically imbalanced. You gotta be waking up a little bit earlier, staying up a little bit late. Okay. I was up till one o'clock last night working on this for you guys. Um, and I got to say at five o'clock this morning. So I came radically imbalanced for me to be able to perform and be able to help you guys at this point. I couldn't have done it. Been like, well, I'm working on the five and I'm going home. Wouldn't have happened. Okay. Like we had to do a lot of work. I get radically imbalanced to be able to create something amazing for you guys.

So for you, if you're like, this is my goal, I want to win a two comic club award. I want to, uh, whatever your goal is, the thing you guys, okay, there's a season of my time. I'm gonna become a little bit radically imbalanced and it's going to be hard. It's gonna be painful. I'm gonna be tired if it's not forever, but there's a season where I got to figure this stuff out and I got to put the time and the energy and effort in. Okay. So that's the next step. Setting the Superbowl goal and realizing there's going to be this time, uh, like you're in

a time and a season. If you really want to achieve that, like if you were going for the Superbowl, man, if the team's like, I'm, we're going for Superbowl. It's like, Hey, if we're going to do this, like we got to be committed, right? We're going to be working out. We're gonna be working late. We're going to be working early. We're going to be working hard.

We're going to be eating differently. We're gonna be exercising differently. Like if we really want to hit this goal, we have to do things differently for a season. Right. Then we're going to win working out. We're going to be working late. We're going to be working early. We're going to be working hard. We're going to be eating differently. We're going to be exercising differently. If we really want to hit this goal, we have to do things differently first season. Then we're going to win the Super Bowl. We can relax and then we can go back to balance. But if we really want to be successful in that season, we've got to understand that this is how success happens. After you have that, then it's like we have the Super Bowl. We know where we're going.

Now I need a guide. Now I need a plan. How am I going to get there? Now that you've got this is the focal point that we're going to be focusing on the next 12 months of my going. Now I need a guide. Now I need a plan. How am I going to get there? Now that you've got, this is the focal point that we're going to be focusing on the next 12 months of my life. Now I need a plan. And here, I'll talk about this more in a minute, but typically from here is where you go and you find the guide.

Who is the guide who has the plan? If I was, I don't follow football. I know the Super Bowl is coming up right now. But if I was, whatever team is about to win this thing or trying to win this thing, like if they set the goal, the next thing is they got to get a guide or a coach or somebody who's got a game plan. Here's the plan. Here's what we're doing, okay?

Napoleon Hill talked about this in pretty much every one of his courses. I've had a chance to go through a lot of Napoleon Hill stuff recently. We talked about when you set a goal, right? He says you got to pick a goal and then you pursue it with definiteness of purpose. Definite of purpose.

Not just like, oh, I'm going to try to get that thing. No, no, no. If you're going to pursue this goal, Super Bowl goal, whatever that thing is for you, you've got to pursue it with definiteness of purpose. That means I know exactly what it is. I'm moving forward with purpose. He says, if you've got to move forward,

definiteness of purpose, and you have to have a definite plan. So it's not like, I'm going to win two comic club awards, and then you start going like, uh. It's like, no, no, no. Definite of purpose. So I have purpose. I know exactly where I'm going.

This is the direction, the target I'm going for. I'm going to be radically in balance for a season time and I've got a definite plan to get me there. So what is your plan? What is the step-by-step process?

Okay, well, if this is your first road, if it's your first time you've ever won a two column club award, I don't care how smart you are, you probably don't have the right plan. So the next goal is to figure out who has the plan?

Who is my guide? Who is my Yoda that's going to take me on this journey and help me to have success. Okay. Now, obviously over the next, you know, 48 hours or so, Alice and I are going to be your guides. We're gonna be your Yodas giving you guys the step-by-step blueprint. Here's the map to get you guys to the two comic club award through the physical products, info products, right? And we're going to be giving you guys and being your, your guide. The next step is figure out what's the guide. Like, what is the step-by-step process? First, I got to do this. I got do this thing. I do this right in football. It's like, Hey,

we got to win this amount of games. Then we got to win our conference and we got to win this. And then boom, like there's the, there's the process and the path, right? For you guys, it's very similar. We got to find a product. Now we've got a product. How do we sell the product? What's the funnel? How do we drive traffic? There's a very systematic step-by-step process that doesn't deviate, doesn't change. It's not weird. It's like, it just works, right? That's why Allison and I are both so comfortable teaching this stuff is because the, the guide, like the, the path is figured out, right? You guys have just figured out what's your product, what's your service, plug it into the path, and then you get successful, right? And so that's the next step is who is the guide?

Sorry, there's so many cool things I'm trying to go from here. Okay. So the guide, now this comes back to, you guys have heard me talk a lot about this, uh, and expert seekers have talked about it other places, but when you have the guide, the, the best place to explain this is in the heroes, two journeys. I'm actually gonna talk about heroes, two journeys later on today. Um, but you know, if you look at story structure, there's always every story throughout time and, and everywhere, there's always a hero, right? And the hero goes and, uh, the hero gets called to an adventure, right? And think about any movie you've ever seen. Think about, uh, cars, think about Rocky Balboa. I think about, uh, Lord of the Rings. Think about, again, pick any movie of all time from the

beginning of time till now. It usually starts with a hero and the hero decides I want to achieve this thing. And they're over here. There's this big mountain they want to climb and they want to achieve something, right? Okay. But the hero always starts in an ordinary world and they hear this calling. I need to go like, like Frodo, you gotta take the ring to Mordor, right? Okay. But the hero always starts in an ordinary world and they hear this calling. I need to go like, like Frodo, you got to take the ring to Mordor, right? Or Lightning McQueen, you got to go and you were going to go win the piston cup. Like they have something and they have to leave their ordinary world and go on this journey, right? And as soon as they leave their ordinary world, the first thing that always happens is they meet a guide, right? So the guide is someone who's been there before, done there, who's already been to the mountain back. And now

the guide is going to be taking them on this, on this journey. Okay. So every movie's got it. Think about the best example of Star Wars, right? Luke Skywalker leaves the ordinary world, starts going out there and then boom, who does he introduce to? Yoda. Yoda has the force, understands the force, teaches him, takes him on this journey, helps him figure out who he is. And eventually he goes and achieves the thing he's trying to do. Okay. So that's the key is in this journey of every story of all time from beginning time till now, there's always, uh, the hero leaves the ordinary world, finds a guide and takes my path.

So the next thing you have to know who your goal is, the second, the next question is who is my guide? Who is the person? Again, I propose that Alice and I will be your guides for the next day and a half and hopefully longterm. Hopefully you guys decide to follow us into the coaching programs and things like that. We continue to be your guide for the next 12 months. Um, as you guys are training and preparing for your Superbowl goal.

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That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best

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That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Ah, there's's really cool things. Then from here, there's one last step after you've got like the plot, the process and the path. Then the last thing here is figuring out your, um, your routines and habits. Okay. For me to get this goal, it's a, it's funny cause everyone wants the big goal, right? They want to win the super bowl. They want to win a two comic club award, but what it all breaks down to that, you know, okay, there's the goal. Here's a, it's funny cause everyone wants the big goal, right? They want to win the Superbowl. They want to win a two column club award, but what it all breaks down to that, you know, okay, there's the goal. Here's the path I need to go. Then it's breaking things down to like, Hey, what are the habits or routines I have to have to be successful? If I'm going to be successful, I got to figure out my habits and routines. For me, this is literally opening up

Google calendar and saying, okay, for me to do this, I'm going to wake up every morning an hour earlier. So I'm waking up at six o'clock or seven o'clock and then I'm going to take out two hours at night and I'm blocking out the time and setting up the routines. This is when I do this. This is when I do this, right? If my goal was to go in a bodybuilding competition, I would sit back. I'd get my Google calendar out and say, okay, I'm going to lift right here. I'm going to lift right here. I'm going to run right here. My physical, my cardio, like I would map out all my calendar when everything's going to happen. I plug it in and I would stick to those routines like clockwork. I wouldn't deviate from them, right? You create those routines just like football players. Like they got practice,

got early morning practice, they got weights, they got cardio, they got their drills. Like they build out habits and routines that happen habitually. That's why it's called a habit. It happens habitually every single day. They do this thing and they do this thing and they do this thing and they do this thing. Okay. Same thing for you. It's like, I know the goal, I've got the path. Now I got to build out the routines that force me to stay on this path. They're going to keep me moving forward to this place I need to go. So what are the habits and routines you've got to create in your life? For a lot of you guys, it's going to be waking up a little bit earlier or staying up a little

bit later or taking your lunch break and not actually eating lunch but working. It's amazing. Allison and I were talking about this yesterday. Most people take an hour-long lunch break. Do you realize that as you're typing, you can eat at the same time and keep typing and then put it down and you don't actually need the hour break. Okay. Take that hour and do the, like while you're eating and do the thing, like whatever it is, like weaving these things into your schedule.

This is where you're going to get radically imbalanced. When normally you'd be watching TV or normally be sleeping in or when we do something, it's like, I'm going to get radically imbalanced for a season. Okay. I'll be able to sleep in again after I hit my two column club award, after I hit my goal, whatever that thing is. But for a season, I'm going to be imbalanced, right? And come in and be able to plug in those habits and routines. And I wish I could go for hours on this because this is fascinating, but

that's the next piece is habits and routines. Okay? All right. So that's the first step here is really figuring out what is success for you. What's your hall of fame goal? What's your Super Bowl goal? Who's your guide that's got the plan? What is that plan? Looking at here's step one, two, so you know exactly where you're going and then building out the habits, routines to keep you on that path to get you there. All right. So that was just part one. Uh, next week we'll release part number two. Before you go, I'm actually, um, setting up a secrets of success, funnel hub and newsletter and a whole bunch of cool things. And so I have a new Instagram account, just focus on success. And so if you want to start following this stuff, soon I'm going to have a podcast,

a bunch of other things related to this. This is a whole new business and brand and everything I'm doing. So if you want to follow my journey, first step, go to Instagram and search for the phrase, one word, secrets of success. And there's in fact, instagram.com slash secrets of success. If you want to find it, it's all one word. And in there, I'm sharing pictures and videos of the books I'm collecting, which is fun. So that's number one. And then, so check that out. And then I guess that if you also go to secresofsuccess.com, depending when you get this, maybe the funnel

hub is done. It's kind of like partially done right now, but we're starting a daily newsletter, a bunch of other cool things there. So anyway, again, if you enjoyed this episode, take a screenshot of your phone, post it on social, tag me in it and let me know your biggest takeaway and anything that you found in your life that helps you to have more success. Thanks so much. And I'll see you guys on the next episode.