The Russell Brunson Show - (MS) Secrets of Success - Part 2: Your First Step

Episode Date: April 21, 2023

This is part 2 of a training I did over a year ago as I've been working on my brand new book! In part 1 we just talked about which goals you should be setting and how you should frame those goals to help you build and keep your momentum; in this episode we go deep into the biggest reason we don't achieve our goals - "The Refusal of the Call". Hear the steps to building your confidence and strength so you can cross the threshold and take your first steps along your adventure! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, supply. AirTransat, travel moves us. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everybody? Okay, so this is part two of my Secrets of Success framework from a closed-door presentation I did about a year ago. It's the second part of my framework that I'm building out into my new book, which I'm so excited to share with you guys soon. I want to share the ideas with you here, and I'm curious to see which one of these things resonate or hit you personally. I'm paying a lot of attention to what your comments are as you're posting things socially or you're responding to these things, um, because it's helping me to, as I'm developing the content for this book. Um, if you haven't listened to the first episode, which was the last episode here in the podcast, go back and listen to that one first. Uh, cause these are all part of the same presentation that we have the context of the next thing I'm going to be talking about. But that said,

let's jump into episode number two. And, uh, once again, if, as you listen, if you enjoy it again, I want your feedback. The best way to do it is to take a screenshot on your phone. You just push the two buttons on iPhone, takes a screenshot, and then go and post that on Instagram or Facebook, wherever. Tag me in it, and then let me know your thoughts and ideas or tweaks or changes, all kinds of stuff. I would appreciate it, and it'll help me make this book the greatest success book in the history of all time.

So with that said, let's jump right into part two of my presentation on secrets of success. Now I want to come back to here. So in the hero's journey, something fascinating happens. Every single story, book, movie, whatever it is, the hero is living in his ordinary world, right? And then they get this call to adventure, like, hey, we should go accomplish this thing. But what always happens in every single story after the hero gets the call to adventure, guess what happens next? Okay. If you look at story structure, the second step in every single phase, the second step is the refusal of the call. I was called to go do this thing. I was called to change the world. I was called to create my product. I was called to help serve people. I was called to do whatever. The second, the first thing that happens before they meet the guide

is they have this thing called the refusal of the call. Okay. Now, if this hasn't happened to you, it's going to happen to you in this journey. You're going to be like, I'm going to go do this thing. And then your mind is going to be like, no, no, no, no. That's going to be hard. That's going to be painful. And that stresses me out. Do you know that your brain and the average human, 20% of your calories are burned by your brain, right? Now for people like us who are thinking we're entrepreneurs who are creating, we're doing stuff like my guess is that's a lot higher. I guess probably 30, 40% of your calories being burned by your brain, right? So your brain, when you're like endeavoring on this new activity, like, Hey, I'm going to go get this goal, this

thing I want. And you're all excited consciously and subconsciously your mind's like, Oh my gosh, I don't want to do that because they're going to be radically imbalanced. I'm to wake up early. I'm going to not sleep in. I'm going to not be able to relax and watch TV like, oh, and it starts freaking out because it knows it's going to have to work harder. So your brain is subconsciously trying to sabotage you. And so you're going to go into this period where you're going to have this refusal to call. Like, I don't want to do it. I can't do it. And a million excuses will come. Every excuse your brain can come up with. I'm like, I'm not worthy. I'm not ready. I don't have enough money. I don't have the time or the energy. That's going to be trying to

bombard you and keep you back from taking that step forward. Okay. That's what our brain does. Refusal to call. No, no, no, no. I don't want to do it. I'm freaking out. Okay. And this brings me to number two. I'll do any piece of paper. So number two, now this is where each of us comes out here and in our lives, we always have two decisions. Okay. First decision is to move forward in faith. And second one, just move forward in fear. Okay. Our brains are going to be like freaking out, fear, refusal to call. We can't do because of this and this and this and this and this and this and this. Okay. And if you've read the book, um, refusal to call. We can't do it because of this and this and this and this and this and this and this. Okay. And if you've read the book, um, outwitting the devil by Napoleon Hill, he talked about

the first time I heard about this, he was even talking about, he said that his belief was 90, I think it's a 95% of people make all their decisions over here based on fear. There's the world. There's the people who aren't you guys sitting in this room, right? Everyone else who saw the 20,000 people sign up, there's like 500 of you guys as VIPs. Okay. The other 19,900 and whatever the math is. Okay. When they saw, Hey, upgrade to hang out with Russell and you're going to get a little earlier and get more things. Fear kept them from saying yes. Right? Like, Oh, it was going to be extra money. And then, and then blah, blah, blah,

blah, blah, blah. Right. You guys acted in faith, which is awesome. Okay. Cause most of us, whatever, whatever default path you move on is kind of what you do most decisions in life. Most people default to fear and they do it over, right? Every decision comes in, they default to fear, they default to fear and they get into these ruts. In fact, Napoleon Hill called these ruts, he called it hypnotic rhythm. He says that when you get into either faith or to fear over time, cause you can do it over and over and over again. It's like a, it's like a needle in record, right? It keeps going around and going around and going around and those grooves get deeper and deeper and deeper to the point where it becomes what

he calls hypnotic rhythm, hypnotic rhythm or routines or habits, right? You habitually get better and better doing the thing you keep doing. So if you keep acting out of fear over and over and over again, like you didn't keep doing that, right? So what happens is we hear the call and everyone gets the call. Okay. Everyone who's on this planet gets the call. And then the refusal to call comes in 95% or more go to fear and they refuse the call. They never go on the call. Okay. Everyone who's on this planet gets the call. And then the refusal

of the call comes and 95% or more go to fear and they refuse the call. They never go on the journey. They never try to achieve the thing they're looking for. Okay. You guys are different. You took it in faith and you said, I'm going to do it. You act in faith. You showed up today. You're here today. Like you're moving forward in faith. Right. And as you keep doing that over and over and over again, this muscle keeps getting better and better. And you're getting a hypnotic rhythm of positive stuff, not negative stuff. Okay. That's one of the keys. Um, okay. So again, Napoleon Hill talked about this. Like when you have your thing, right, you've got to move forward with definiteness of purpose. So I know the goal. I know where I'm going. I got to move forward. Definitive purpose

means I have to have faith in my decision, faith in my abilities, faith in that the way is going to be light in front of me, faith that the guys know what they're doing, faith that I can actually do it. Like you got to have faith. It's so many different steps, right? So you have definitive purpose. Like this is what I want. I got to move forward. Now, if you read the laws of success, he talks about a definite as a purpose. The second thing he talks about is we've got to get good at saying yes.

Like doing the thing. Like moving forward is doing it. Having initiative. You know, what is initiative? You think about that word. And again, he has a whole chapter in the law of success about initiative like us taking initiative initiative is not like somebody telling you do something you go and do it right um i have my kids i love my kids they're insanely cool but they're teenagers right so for me it's like i have to tell them to do everything hey

pick up your room hey help with the dishes hey we gotta go to school today hey did you do your homework today right that's the opposite initiative initiative is me saying okay i want to be successful therefore i gotta wake up early, I wanted to have this. Therefore I got to do this. Therefore I initiatives, you doing the thing, doing the thing, doing the thing, doing the thing, right? So we figure out where we want to go. We had definite purpose. Like this is my goal. That's where I'm going. I'm going to move, be moving forward in faith. I'm moving down to a definite purpose and I have to have initiative. Okay. It can't be me hoping that someone's going to wake me up because they're not. Nobody else cares about your goals except for you.

You've got to have the initiative every single step over and over and over again. At Funnel Hiking Live this year, Eileen Wilder spoke in one of my favorite presentations from the entire event. And she told a story about W. Clements Stones. W. Clements Stones is actually business partners with Napoleon Hill. They did a couple books together, a couple courses together. And W. Clements Stones, he was a multimillionaire. His company's worth hundreds of millions of dollars back in the early 1900s. And he had

something he did talking about moving forward. He said that every single morning before he would get off the elevator, he would say, do it now a hundred times. Do it now, do it now, do it now, do it now, do it now. Versus like, oh, I'm going to do it later. Oh, mañana, tomorrow I'll do it. Do it now, do it now. This is now. Okay. Versus like, Oh, I'm going to do it later. Oh, manana tomorrow. I'll do it. Like do it now, do it now. Right. This is initiative. This is making things happen. Okay. And he had everyone of his staff and when his team say, do it now a hundred times before he got in the office every single day. And guess what? He became one of the richest men in the world. He kept saying, do it now, do it now, do it now, do it now. So for us, when we say, we decide like, I, this is my goal. I'm moving forward. Definitive purpose. I'm going to choose

faith. I'm going to like, not be afraid. It's going to be scary. Not that things aren't going to be scary. Okay. Things are scary. Every single step along the way. I was scared this morning coming in front of you guys. Right. But I said, look, I trust myself. I've been doing this long enough. I have faith that this is going to be good. Therefore I'm going to step forward in faith and just do it. So we just did it. Do it now. Do it now. Do it now for you. You got to move forward. Definitive purpose. Like this is where I'm going. I've got a plan and I got to have this initiative to get up and do it and do it now. Do it now.

Do it now. Do it now. Okay. And so it's that saying that over and over again, do it now. Do it now. And the more you do that, the more you keep doing it, the more it starts building this hypnotic rhythm, these habits, these routines, where now it gets easier and it gets easier and it gets easier because you keep doing it over and over and over again.

Does that make sense? Okay. So, um, that's the big part. It's hypnotic rhythm. All right. I guess feeling good so far about this. Okay. All right. I see your hands. I see your thumbs. Cool. So this is a big part. Um, and I'm curious for you guys, I want you to sit back in your own personal life and think about this for me. Like where do you typically default to? Do you move towards faith or towards fear? Okay. And I know all of us do different things in parts of our life, but I would start thinking like,

okay, I'm now aware of this, right? Most of us do most of our life subconsciously. Like the things happen and we just go. Now you're aware of this, like something comes to you and this can be any part of your life. Okay. And I'm not going to get political because I don't want to go that direction, but to think about the country as a whole, moving in faith and fear over the last two years, like what's happened, like who's moved forward in faith, who's moved forward in fear, what's happened, where's progress happening, where's progress not happening, right? Same thing is true for you. Like, like what is like everything that's coming into your life? Like you've got two different options. I can move forward in faith or move forward in fear,

right? And the masses, 95% plus the people move forward in fear. And that's why they're always stuck here. If you move forward in faith, that's just having success. Now I'm not going to go too deep into this, but in, uh, out with the devil, Napoleon Hill talks about this. He's like, there's a lot of things that even if you get, and you start getting the habit of moving forward in faith where, um, your mind, your, whatever you want to call it is try to get you to default, move back over to fear, right? Even when you start having success, you're making a lot of money. I've seen so many entrepreneurs are making a bunch of money and then they get lazy. They get, they get complacent. Things start happening and they start making decisions out of fear,

right? Or different things are happening. So it's just like, this is this constant pull. This is not just going to go away, but the more you do it, the more of these grooves get deeper and deeper and deeper and you get deeper in this hypnotic rhythm where it gets easier to keep doing the things. Okay. And so for you to start thinking about that, and I want to, I want to encourage you over the next, you know, week, month of your life, it's decisions start coming to you. Like, like stop consciously and think, okay, there's two different choices here. Like I can, I can have fear or I can have faith. Like, which one am I going to have? Right. And, um, and it doesn't mean like you always have to say yes to everything. That's not, that's not what I'm saying, but I'm

saying like, what's key. Like, are you making your decisions based on faith or based on fear? Right. If you're moving forward in faith, typically that's going to be the right answer. You move forward in fear, man, it's, it's, it gets you in deep ruts. It's hard to be successful. So, all right, there's that. So now I want to talk a little more about this piece, the hypnotic rhythm, right? Cause when we get into here, this is either going to be something that's very, very positive for us or very, very negative for us. Okay? If our hypnotic rhythm, if the ruts of our life get into here, and we're, especially some of you guys may be stuck right now.

You've been, you know, a lifetime of moving forward in fear and you're stuck in these grooves. Like one of my goals is to help get out of these grooves. I think it was Dean Graciosi was talking about this. Uh, it was really fascinating. He said that if you look like a tractor on the field, the tractors in the field and it's going around, right. And the tires start making these grooves and the grooves get deeper and deeper and deeper. And eventually your tractor will get stuck. Cause like the, like you're so deep in these grooves, you can't get out, right. You can't get out of it. It says like, you can't just keep going those grooves to try to get out of it. You just keep getting deeper

and deeper, deeper. The only way to get like your tractor wheels out of these grooves is have somebody else come over and like set up planks over here. So you can like drive the tractor out of these grooves and get out of them and get yourself over into a new, a new rhythm. Right? And so my goal for this is to make you guys aware of these things. So you can say like, where am I, am I at? And if you are stuck in these grooves, like I want to give you guys some tools to get

out of this. You can move over to something that's positive and get this kind of hypnotic rhythm working for you. Okay. All right. So what do you think about part number two? Ah, I hope you're enjoying this. Um, in the next episode, I'm going to wrap up kind of the last few strategies there to help you to keep your goals and choose faith over fear on each step of your journey. But before you go, once again, I am creating a whole new business and brand around this concept of secrets of success. And so if you go to Instagram right now and search secrets of success, um, or just go instagram.com slash secrets of success. Uh, you can follow that Instagram page or it's new page. There's only like a thousand followers on

there, which is kind of exciting. But, um, on that page, it's also exciting because I'm showing a bunch of the first edition books that I found in success, like my first edition books from Napoleon Hill and other things that are amazing. So anyway, go check that out. And you see a bunch of those books. And then at the same time, if you want to join the new email newsletter, which is coming soon to a funnel near you, go to secretsofsuccess.com. And again, if you enjoyed this episode, please take a screenshot,

post it on socials and tag me in it and let me know the biggest secret to your success. I want to hear it and maybe it'll make it into the book. So thanks again so much. I appreciate you all. And we'll see you all soon. Bye.