The Russell Brunson Show - (MS) The Power and Importance of Being Eccentric

Episode Date: March 3, 2023

Let me give you permission to be a little bit crazy. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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What's up, everybody? This is Russell. Welcome back to the Marketing Secrets podcast. I'm doing a short version today because I'm in my car now and I'm not driving, so don't worry. No one can stress out or yell at me. But I just have something on top of my mind. And most of my podcasts now have been more formal and we have filming and people and it's a big thing. And I just want to talk to you guys real quick because I'm excited about something on top of my mind and I want to share with you because I think it's important. And so anyway, I'm sure I'm going to get some people to disagree with this one. That's okay. I don't mind. But what I want to talk about is the power and importance of being eccentric, of being obsessive, of like going crazy on things. I think

that we are in such a world right now where everybody in this world is dabbling. We're a bunch of dabblers. We dabble in this, we dabble in that, we dabble in that. And I look at my life and I look at the things that I've been successful with, and none of them came from dabbling. They came from me being obsessive compulsive. They came with me being eccentric. It's funny, I never thought I was eccentric until, I don't know, like a year or so ago,

Dan Usher on my team said something about me being eccentric. I'm like, what are you talking about? I'm not eccentric. He looks at me like, are you serious? He's like, think about it. He's like, look at me like, are you serious? He's like, think about it. He's like, look at your wrestling room. Look at your, how many books you bought this year. Look at all the things.

And I was like, oh, I guess I am sometimes. And today I was thinking about that because it's a couple things. Number one, I think it makes life more fun, more alive, more like, I don't know how to explain other than that right I think about things my life like wrestling when I found about wrestling I started doing it it wasn't like I'm gonna go to wrestling practice every single day I was like okay I like this therefore I

will try to become the greatest who's ever done this right and I killed myself it was morning practices night practices practice after practices my friends come my house we'd wrestle on the back deck. We were lifting weights, we were running, we were thinking about, it became an obsession. Everything I thought about, everything I dreamt about, that's what it was, right? And because of that, I became successful.

And I never hit the goals I wanted to. I wanted to be national champ, I wanted to be an Olympian, I wanted these things, I didn't. But it got me really, really far. I was a state champ, second place in the nation, was an All-American, went into college, did well, didn't reach it got me really really far right I was a state champ second place the nation was an all-american went into college did well didn't reach my goals in college but like but my obsession like being a centric like not just like I'm gonna be a wrestler but like no I'm gonna be obsessed with this like this is

my life this is what I'm gonna be doing I'm gonna eat sleep drink breathing that like that obsession what made me great right I look at my business too like um i've been this business now 20 years 20 years ago is when i started playing this game and back 20 years ago there were a lot of people who were better than me this game way better uh we were all doing together um and they all had more success than me like i literally was like one of the smallest guys the least success but the difference between me and i think and and the rest of them because the rest of them aren't around anymore just just so you know, is obsession. Like they did it because they made money.

They didn't do it because they were obsessed with it. I've been obsessed with the art. I've been obsessed with the understanding of this whole thing, right? Like I'd go to seminars and studies, everyone from stage speaking and selling what they were doing and how they were doing it. Like I funnel hacked thousands of funnels.

I was looking at upsells and downsells and copying like what they were doing. I look at ads and reverse engineering things. Like I became obsessed with it. Right. The point where some people probably say it's unhealthy. Right. Um, I'm kind of eccentric, like, but man, because of that obsession for an extended period of time, like, uh, became really, really good at the art, right. The craft. And I was able to teach the art, but I'll help other people. Um, and even like, you know, again, 20 years doing this, I look at how many like spikes, even people like when ClickFunnels first came out,

I brought it to the world and they, and I helped them, they grew big, huge companies. A lot of them already sold or exited or ended or like they're already out already and really been around for three or four or five or 10 years, right? But I'm still here every single day. Why?

Because obsession, passion. Like I love this stuff every single day. About two years ago is when I started collecting old books. Right? And most people go and collect an old book and we get one or two and that's kind of where the hobby ends, right? But for me, apparently I'm eccentric, an obsession. As of a month ago, I'd bought over 5,000 books in the last two years, but then I I just acquired and I'll talk about this later later I can't tell you how deep you have I just acquired somebody's

library but literally just double it so I have twice that many books now so in the last two years we're like close to 10,000 books these aren't like all books on Amazon these are old rare first edition first like you're in the car right now or you're listening podcast you can't see if I'm holding here's manuscripts of a book that Napoleon Hill wrote that never went live it's called the secrets of master salesmanship like i i've got the documents like the originals like it cost me insane amounts of money for these things but i'm obsessed right you'd be like well this obsession is going to make you bankrupt russell but i'm also obsessed with the business so i know exactly how um this is going to turn into a huge revenue business in

fact i love it because in in like two years from now you guys can be like oh i know what russell's doing it makes total sense like yeah of course yeah this yes of course that's what he did like into a huge revenue business. In fact, I love it because in like two years from now, you guys are going to be like, oh, I know what Russell's doing. It makes total sense. Like, yeah, of course. Yeah, this, yes, of course that's what he did. Like, this makes total sense. But right now, you all think I'm a little crazy, okay? When I started wrestling, I was just obsessed.

Everyone thought I was a little bit crazy, right? And then boom, state champ, second place in the nation, All-American, right? When I started my business, people were like, you were crazy. Why are you doing this? Like, obsession. Like, I remember on a wrestling trip, I was on a wrestling trip, we had a 12-hour van ride up to this wrestling tournament and 12-hour

back. So 24 hours in a van. And before I left, I had found a whole bunch of teleseminars, this is how far back it was, of Arm & More and interviewing people on how to start businesses. So I took all the teleseminars, burned them on CDs, and I brought with me this huge case of CDs. And I sat in the back of the van listening to these CDs for 12 hours there, 12 hours back, all these people talking about how to make money and what they were doing. And one of my friends, his wife is kind of the same industry as us, but he came up to me and he's like, man, when we do those long van rides, everybody's sleeping, listening to music.

I look in the back and you got this like, something you're listening to, your eyes are wide open and you're so excited. He's like, we all thought you were going to kill us. Like we all thought you were going to be the psychopath murder because you were so to, your eyes are wide open, and you're so excited. He's like, we all thought you were going to kill us. We all thought you were going to be the psychopath murderer because you were so excited, never sleeping. He's like, I didn't realize you were learning how to start a business and how to make money. I was like, yeah.

Again, people think you're crazy until you execute on it. Right now, I can't tell you. How many people in my staff, even my business partners, are just like, I heard him whispering one time, should we get help for him? Does he need help? This is getting crazy. He's kind of obsessive compulsive.

Like what? Doesn't make any sense. But two years from now, they're going to be like, oh yeah, well, you know, this is the vision. Like Russell had it forever. Like, but, but in the moment they think you're crazy. Right? You think about the people who are the greatest in anything they do.

Like in the moment when they're not good and they're obsessed, everyone thinks like, oh, this person is crazy. It's not healthy for him. This is not going to be good. Like this can't end well. Like all the different things, right, that come with that. But where does greatness come from? Greatness comes on the backside of that obsession,

the backside of being eccentric about something. And I think that one of the biggest disservices you can do for yourself, for your mission, for the thing you're supposed to be doing, your calling, whatever you want to call it, is you're not obsessed enough. You're not eccentric enough. Like you're just kind of dabbling. You're doing the be doing, you're calling, whatever you want to call it, is you're not obsessed enough. You're not eccentric enough. You're just kind of dabbling.

You're doing the least or the least viable. I haven't been in this game for money for a long time. Most people are in it for money. They work to the least common denominator. It's going to be X amount of money and I'm done. I'm going to stop trying. I'm going to whatever. For me, it's never been that.

I've never been maximizing it for money. I've been maximizing it for different things. Maximizing it for the art. For me, I've never been maximizing it for money. I've been maximizing it for different things, right? Maximizing it for the art. For me, I'm an artist, right? This is my art. And wrestling was the first art I had. And business was my second art. Entrepreneurship was my second art.

Now I'm moving into this personal development and books. And this is my third art. And it's a massive obsession with it. And I think for most people, we don't become obsessed because we're like, the world doesn't appreciate that. People look at you like you're crazy, right? But I would almost argue and put out there the fact that if they aren't looking at you like you're crazy, then I don't know if you're going to have the capacity that you're going to need to actually be successful. At least not to the level where you're going to be able to to really have the impact that you want so um anyway i know these are random rants and ramblings of maybe of a crazy man and i understand

that and i'm okay with that because even when all said and done like if this whole book project fails and makes me zero dollars and i lose tens of millions in the process which is totally likely to happen or totally not likely but possible it could happen it's totally not likely, but possible it could happen. It's given my life color, right? Like it's given me a texture and excitement and passion and it helps stimulate my brain and my mind and my, like all those things make it worth it, right? Wrestling, I never hit my goals, but the pursuit of it was everything, right? The pursuit of my goals, pursuit of being a national champ, pursuit of those kinds of things, even though I didn't ever hit it, is what made my life have color, right?

It's the reason why I look back on my high school and my college career as the most magical thing ever, right? I want to write books about just myself to remember what I experienced during that time. Starting my business, growing ClickFunnels, all the chaos, pre-ClickFunnels, trying to figure this stuff out and having success and failing and losing everything and the ups and the the downs of that. Like, yeah, it was crazy. It was hard. It was horrible, but man, it gave my life color and contrast and excitement and all those things. And so anyway, I guess I'm here to tell you, you have my permission to be a little eccentric, to be a lot eccentric. You have my permission to do some crazy things. You have my permission to

do things that the rest of the world, the rest of the people around you do not think are normal. And they're going to think you're crazy to even attempt. But man, if you don't, then you're living in black and white. You're missing the purpose. You're missing what could be. And I don't want anybody to miss it. So anyway, there you go. There's your permission.

Be a little crazy. Be a little eccentric. I promise you it's not going to hurt you. Well, it might a little crazy. Be a little eccentric. I promise you it's not going to hurt you. Well, it might a little bit, but sometimes that pain is what, again, gives life meaning. So I hope this helps you guys. I appreciate you all. Thanks for listening to the podcast. If you enjoyed this or any episode, please let me know.

I look at those comments. When you take a screenshot of your podcast and you post on social media like, thank you, Russell. That was awesome or whatever. I see those when you tag me and it means the world to me. So please keep doing that. I love it. Also, we have a Q&A line, which I've been doing more Q&As you've seen. If you go to marketingsecrets.com, you can go submit to the Q&A line. This year's going to be crazy, guys. If you watch what I'm doing over the

next six to 12 months, anyway, I'm going to write books about it someday, but make sure you're paying attention. We're doing some cool, fun, crazy, insane stuff. All right. With that said, peace. I'm heading back to the office to go get, um, to go read some old books because that's what crazy people do. All right. Love you guys. Appreciate y'all. And we'll talk soon. Bye.