The Russell Brunson Show - (MS) The Return of FunnelHacker TV!
Episode Date: May 5, 2023FunnelHacker TV is back! And I want to introduce you to the two newest hosts: Susan Leonardson and Ben Moote! Listen as we talk about the relaunch of FunnelHacker TV, insights from the last Inner Circ...le meeting they attended, plus where to catch all of the newest episodes! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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You're listening to Marketing Secrets
with your host, Russell Brunson.
What's up everybody?
This is Russell Brunson.
Welcome back to the Marketing Secrets podcast.
I'm excited to be hanging out with you guys today.
And I've got some special guests here in the house that I
will announce here in a minute. But I'm excited because we just got done with Inner Circle week.
And so the last four days I've been sitting in mastermind meeting after mastermind meeting
after mastermind meeting, and I'm loving it and so many good ideas. And today's Friday,
and I'm just kind of relaxing today, trying to like get my mind back. And I thought before
it's all over, it'd be fun to do a podcast talking about inner circle. But at the same time, I was
like, I don't know what to talk about. Like there's so many things that happened and I don't even know
the right way to do it. And so I brought two friends and guests to kind of come in here and
have them, they were both at inner circle, kind of behind the scenes, running things around.
And I wanted them to come and ask me questions and kind of figure out some behind the scenes
for you guys to hear, which is kind of the game plan for today and both of them also are
recently in the last three days launched a kind of a tv show for click funnels which is really
exciting and so I will introduce them here first so the two guests here today number one is Ben
Moot who's been here at click funnels forever, basically, since day two, maybe, day three.
The minute you announced it, you were like, we're trying this in beta.
I'm like, I'm in.
Breaking everyone.
I loved it.
And Ben helped us when we first launched.
The very first certification program ever was there.
And then he went on his own for a while.
And then we brought him back.
And anyway, he's been around forever.
One of our diehard funnel hackers.
If you cut him, he will bleed funnels, which is really, really cool.
At least we're assuming. We may try it before the episode's over so just you're fully
aware and then our second guest someone i've just gotten to know really well the last couple weeks
but i've been watching her for a long time susan lenderson and she's someone who actually is here
in boise as well she's a funnel builder she runs an agency and there's a whole bunch of other cool
stuff and uh someone who i just had so much fun watching her and what she's been doing in the
click funnels community and so um recently i asked asked both Ben and Susan if they would be willing to kind of launch a behind-the-scenes TV show of all the chaos and the crazy things that are happening consistently and constantly in the ClickFunnels community.
And so we kicked it off during Inner Circle.
That's cool.
And it was fun.
So the show is called Funnel Hacker TV and if anyone wants to watch the episodes during it because like literally in the middle inner circle
they went on stage
and everyone was done
and they started like
talking about the big ahas
and the takeaways they got
which was really cool
and then they did that
both days
and what's the view count
on both those?
The view count
so the first one
has over 100,000 views
the second one has
50
I thought it was like 25,000
No it's over 100,000 views
for the first one
that's amazing
and the second one
has over 50 now
Okay so the show's a hit it's officially most TV shows on TV don't get that many and you guys the first one. That's amazing. And the second one has over 50 now. Okay, so the show's a hit.
It's officially, most TV shows on TV don't get that many.
And you guys, the first two episodes, which is crazy.
So if you guys want to watch the past episodes, if you go to funnelhacker.tv, you can go and you can register.
You're on the list.
You can see the past episodes.
But they were there behind the scenes doing that.
And so actually, maybe I'll flip it.
Maybe I'll interview you guys for this part.
Okay, let's do this first off.
So that was the first time either of you have been to an Inner Circle meeting, right? Yeah. So Susan, I'll interview you guys for this part. Okay, let's do this first off. So that was the first time either of you have been to an Inner Circle meeting, right?
Yeah.
So Susan, I'll ask you first.
What did you think of it?
Did you have a takeaway or something that was just, I don't know.
You've been to obviously Funnel Hacking Live and other things.
Well, the format is totally different than any of the other things, right?
Because it's the Inner Circle community sharing.
Like the gives and the asks was so awesome because
normally we go to funnel hacking live we hear from you we hear from the people that you've
selected to speak to us um go to to ccx same same deal it's like a mini fhl is art not to
the mastermind in paradise and um but inner circle the two days it was it was a little bit you, but it was mostly hearing from everyone else and breakout rooms.
It was really awesome to hear what everyone else was doing.
And one thing that stood out to me, though, is I think it was in Mexico.
You said you love seeing people take your framework and then just make it better, like expand on it. And that's what I feel like I was hearing from people as they were sharing was, oh, like, oh, they took like,
I forgot who it was.
Someone shared like the value elevator.
I was like, oh, that's like, that's Russell's framework.
But they like took a little bit of a spin on it.
It was really awesome to see how everyone just takes it and runs with it.
Yeah, I actually, I was in the bathroom and I overheard somebody talking,
which was kind of something like trying not make a noise.
And they asked like,
so you were Mastermind in Paradise versus this,
what was the difference?
And they said that Mastermind in Paradise,
they felt like was very strategic.
Like here's the strategy,
but like here, he's not expecting that.
But instead like we're in these rooms
and everyone's sharing like the very specific tactics
of how they're doing things
and the tweaks and the changes.
And he's like, it was not what I was expecting, but was expecting because like it's such a cool like yin yang of
like russell's land strategy here's all the individual tactics and um i never thought about
that way before but that's exactly what it is like of all the events this one is the easiest for me
because it's not me it's it's like here's the community like all you guys go have fun and
it's awesome how are you ben what was your biggest so did you feel bad at all first off like as the person who's been like buying absolutely everything for the last like however
like oh you just came out with this that's the only thing you haven't bought yet right no i had
not bought the inner circle i had not joined the inner circle i was like crap so i was like i'm
gonna get there i'm gonna get there and somebody asked like i was like who wants to see behind the
scenes in the inner circle and they're like ben you got in i do who wants to see behind the scenes in the inner circle? And they're like, Ben, you got in. I'm like, I got a behind the scenes, but it's really cool.
And so I still want to buy it. I'll accept your money anytime you want to give it to me.
So, um, the cool thing was like being able to, you've seen it, I've seen like snippets of it
in different courses. And at one point you're like, this is the behind the scenes in the last
like four years when we actually did it, when the mastermind launch.
And it was being in the room, being able to see things.
The number one thing that shocked me was how open you were about everything that we're trying.
Like there's like, oh, there's something that may not work, but we're trying this.
We're doing this.
You're like, do you guys want to see this?
And you just listed out like the seven things that we're going with.
And I was like, oh.
And now you're inside ClickFunnels.
Like this stuff we're actually doing. Russell's actually sharing this. He's actually saying like, we don't realize it's
going to work or not. He's not letting you don't keep secrets. You know, it's like, you're just
letting all the good stuff out. And I'm like, holy cow. Like he's letting everything go. Like
the, just the ideas that you're like, I just had this idea last week. This is how we're going to
do it. And then you present in front of everybody. I'm like, I didn't think he was going to share
that, but you're on the stage and it's, it. And then you present in front of everybody. I'm like, I didn't think he was going to share that.
But you're on the stage and it's like it's the group of people that you've always wanted to be around.
I've heard that multiple times, but I've never been able to like feel the energy of the room when it's just that group.
And so that was cool.
We mentioned it, but it's like it's the movers and the shakers.
It's the people who are driving and making a difference.
And when they start to share those things, sometimes I was not expecting the amount of times people would say, you know what, this is going to get kind of
spiritual, but this is how I keep balanced. And they talked about how they keep balanced or like
psychology stuff. And just to be able to not go crazy as they do everything that they do.
Then there were the other ones where it was like the elevator and it was, you know, this is how we
do shorts. And this is the cool TikTok twist. And by the way, you should be doing, putting this into all
your programs. Cause it's free money. It's like, what the, I was the same way. Like there's so
many like little nuggets that I'm like, God, like I would have paid to be here. Yes. Oh, and it,
yeah, it's so cool. So do you just bounce it back? Do you ever watch those? Like, do you go
back and watch them again? That's the reason why we instituted the whole best set so the way it works for those who don't know um is uh we come
to a big so about 100 people in the inner circle so everyone comes together and usually i'll give
a presentation like ben said this is not like formal presentations with russell's a bunch of
slides it's more like all right here's what i'm thinking about today and it's um and it's a
creative and it's funny because typically most people the first meeting of our, they are confused and they don't like it because they've always come
from a course-based workforce, a module and module two, module three, they show up and
there's no modules.
There's no nothing.
It's just like, blah.
And the first time everyone gets overwhelmed and there's a whole bunch of ideas and they
don't know what to do and they leave and every single time.
And then, and then the second time they come back, they're, they're prepared for it.
And they're like, Oh, I'm not coming to like learn step one, step two, step three.
I'm like, I already have this. Like if i'm at this level i already have the
foundation things in the business i'm just looking for like little things i can take to to amplify
what i'm doing and so second time they're like they get it like oh my gosh this is so much better
but usually the first time it's overwhelming um which is kind of interesting but um i can't
remember the question you asked this i'm tired How do you collect all the ideas from that?
Oh, yeah.
So what we do, so yeah.
Thank you.
So I'll show them.
I start in the beginning.
I share a bunch of ideas.
And then the group breaks into four or five breakout groups.
Five breakout groups that are facilitated by,
facilitators are actually some of my category kings. So they're people who, you know, the meetings I actually facilitate,
they're in those so they know how it works.
And so then they facilitate a little group.
And then everyone, the way it works, everyone gets up and the first thing they do is they share something cool that's working their business.
This is like everyone, and everyone's trying to one-up each other.
So everyone's like, here's my idea, here's my, and like, which just causes some competition.
But it gives you the best ideas all rise to the top.
And then the second one, the second half of it is then like they ask, like, I'm stuck with this or I'm frustrated here.
I can't, you know, my kid's driving me nuts. What me nuts what i do over here you know and they get the kind of
feedback from the group and so i used to start to bounce room room trying to get you know i don't
want to miss anything and so we started doing those the best stuff's where when each session's
over um they go through and there's one or two like the best ones we bring them on the main stage
and have them share with everybody um and this year's best were amazing for me because like
i've been stuck on like like the strategy
for our Facebook
like not the paid side
but the organic side
I've been struggling with
and one lady got up
and she's like
this is how we're using
fan pages
and groups
and I was like
freaking out
I'm like
yeah she runs like
I can't remember
how many groups
and the amount of people
in the groups
was ridiculous
oh yeah like
hundreds of thousands
hundreds of thousands
across multiple groups
near millions
yeah so like I was freaking out about that thousands. Across multiple groups. Near millions.
Yeah, so I was freaking out about that.
And then I came up with all the things, thing after thing.
And so that's my job, my best ways to get that.
And the moderators work for me in this process.
And so they all, at the end of the day, shoot me over like,
oh, make sure you talk to so-and-so and this and that. And someone did this thing cool.
So it's kind of like they're grabbing best ideas and filtering back to me.
And it's amazing.
So, yeah.
I thought that was really cool how it was set up that way because, like, I just stayed in the main room.
I was like, oh, I wonder what we're missing in the other rooms.
And, yeah, being able to see what was the best.
I mean, I'm sure they were all awesome, but those, like, golden nugget ones.
You can't miss that one.
Yeah, yeah.
It was awesome.
My brain was so exhausted after all, all the days.
It was like, oh my gosh, so much information.
You just, that was something else.
Okay.
So let's turn the tables then.
So now you guys have kind of understand what inner circle looks like and what it was.
I loved any questions that either of you guys want to ask me.
Cause again, I was trying to think like, what can I talk about a podcast? And I was just kind of like, you know, brain dead from the
week. And I was like, I'm going to put it on you guys to, uh, to be the host of this. So, um, any
questions you guys have about either what you experienced or questions specifically about things
that were taught or anything you guys, you are the voice of the community today for anything that
you think people would want to know. So I think this is true, but I'm not always sure in the
mastermind group, everybody gets together where they all get started. You kick it off. So you kind of set the
pace of this is the give. And because you give so much, everyone has that reciprocity where they're
willing to give their best and they know it's not going to be stolen or taken. It's there's goodwill
in that room. But do you always have a, have a speaker on day one, like somebody that you bring
in from the outside? Like you guys are going gonna love this or is this something unique like with michael haig this
time yeah yeah so i always with inner circle i was trying to bring in like something unique that's
probably not gonna be happening from michael like michael haig is amazing teach a story like
you worked with will smith and all these crazy things and so like um but it's like his his he's
the longer form teacher he's not probably like you, you know, you got 20 minutes FHL, you gotta light the room up
at 5,000 people.
Like it's not going to fit there, but, but he's amazing in that thing, you know?
So we had him, uh, when you're at Sean, wait, our last phone, I was Sean Whalen who, um,
literally flew in 30 minutes before in a helicopter.
Cause you know, that's how he does things.
So he flew in and came and it was like that was amazing we
had rachel hollis one year um and so it's just kind of i pick i pick people who um they're
probably gonna have access to in a typical thing people that aren't really speaking a lot of events
but like they're unique or like their brains fascinate me and people i want to learn from
um and that's usually but we always have somebody that comes to each one just because i want to give
people that experience when they you know they come they come to the network, but it's like, I got to hear.
So like, there's something about that, you know, like I remember my, when I went to Kennedy's events the very first time, I think the very first one I went to, like Kathy Ireland was the speaker.
And I just remember like telling my friends, like I met Kathy Ireland, you know, like it was such a dorky thing, but I was so excited.
And Joan Rivers, I met her one time and I met like these different things.
There's just something magical about that
that is unique.
And I think so many people
are now able to say like,
I met the guy who worked on Hitch
and he worked on the story on this.
And like,
that's just the cool thing
that I want to give people
because yeah,
it's just a different thing
that they don't get anywhere else.
You know,
Myron Golden at one point said,
they were like,
why did you buy XYZ?
And he's like,
I bought it because I want the story.
It's like,
I paid this much for two seats.
Like no one has a story like that.
To be able to create those stories for everybody.
That's really cool.
Yeah, for sure.
I mean, you think about it.
Like I remember when I was getting this business,
like all those things were little things I still remember.
You know, like I may not remember all the presentations
of all the events or all the stuff,
but it's like, oh, I do remember meeting Kathy Ireland.
I do remember getting my picture of Dan Kennedy the first time.
I do remember like those things. I do remember getting my picture of Dan Kennedy the first time. I do remember, like, those things are, you know,
call them event horizons that you just, they're, you know, you never forget them.
That's cool.
So what was it like having Michael Haig back?
Like, was it 10 years ago was the last time that he spoke to your audience, right?
Yeah, and that was pre-ClickFunnel.
So our audience was, like, 30 people. It wasn't like we had a lot of people. In fact, that'sClickFunnel. So our audience was like 30 people.
It wasn't like we had a lot of people.
In fact, that's where I met Myron.
Myron came to that event.
I met Myron at it.
So Dagan Smith, who's been,
he was a fellow wrestler.
He wrestled the Duke.
And so we met the first time at some seminar.
And he's like, I'm a wrestler too.
So we kind of connected.
And Dagan loves story stuff.
And I remember I was actually at a low point
in my business where I was kind of just over it.
You know, the cycles that, we all go through cycles. cycles so if you feel if you're bored or worn out sometime it's
okay um but i was like at the bottom where i was just burned out i hated the business i just wanted
to run away and dagan called me started telling me all this story stuff he was learning and like
and kind of like re-inspired me in fact if you read the the dedication expert secrets is to
dagan and it's because of that like he's the one that got like brought that to my mind and so I
remember he told me you have to listen this audio and it was the heroes two journeys that Michael
Hague and Chris Vogler did he's like you have to listen to this and so I listened to it it's like
a six hour long audio program and that like got me into it's like oh my gosh and then at a time
Dagan was playing this idea he made it called the invisible funnel and so he's like we should
invent together and bring people out.
And he's like, we should get either Christopher Vogler or Michael Hague to come speak at it.
And I'm like, they're like legit Hollywood people.
There's no way we're going to get them to come to an event.
And so we made some phone calls, and he got through to Michael Hague and invited him.
And so that was 10 years ago.
He came to that event in Baltimore with like 30 people in the room.
And he taught then.
It was my first that was my
first introduction to like other than listening to audio and it was interesting because he didn't
even know how to how it related to our world so he like did this whole story thing and then
and then people even asked like how's this work for marketers he's like i don't really know
and then uh and i didn't so i was kind of stuck there but that that became like the premise for
expert secret slaters like me trying to figure this out. Like, okay. I had, I had Michael's like outlines and I had
Christopher Vogler's outlines. I'm like, how do I tell a story based on these? And most things
didn't work for a while. And then eventually after we, you know, trying a million periscopes
and Facebook lives and whatever. And then eventually it's like, I kind of figured out
my version of it, which became, you know, the stories and expert secrets. So that was the first
time we met him. And then this time it was cool to come,
having him come back because in the last 10 years he learned about our world and he got excited.
And so he wrote a book, even like how markers can story. And so this time was the first time
I've seen him teach his framework based on like how we could actually use it, which was really
cool. And like, um, so that was fun. And then the second half though, when he went into
the hero, uh, the hero's inner journey, did you like that part? Yeah. So I was going to ask you
like, because you, you came back up on stage and you're like, Oh my gosh, like I forgot like how
much deeper this goes. And he made the comment of, well, this wasn't, I didn't have this when
you were learning from me. Right. Like he made something to that effect. So I'm, I'm actually
wondering, um, did you get any ideas or what were your thoughts when you were watching him talk were learning from me right like he made something to that effect so i'm actually wondering um did
you get any ideas or what were your thoughts when you were watching him talk about the inner journey
well it's fascinating because like right now i'm trying to work on this book or i don't know i
think it's a book it's this project i'm trying to work on where it's it's it's like personal
development but through the lens of the hero's journeys like i'm just i'm really fascinated by
how all the things sync up with what i'm trying to do but i've forgotten about mostly the inner
journey stuff.
And even like how he described, because I can't remember right now, but it was like the core wound.
And then from that wound grows the, was it the belief the next thing?
Yes.
But he said something, he's like, the belief that comes from the wound is always incorrect, but it seems, how do you say it?
It seems, it's logical.
It's logical, but it's always incorrect.
And I was like, oh my gosh like that's
so fascinating from there that's what creates your identity and he's like not the way identity
you guys think of it identity is like a shield how we protect ourself and identity is actually
it keeps us from your goal and like you have to like shed the identity to get to the essence and
like he's going through the whole thing i'm like like someone told me they look they came
more afterwards and they're like i watched you watching michael hagan you were freaking out i'm
like he's like i was so excited watching how excited you were, but I was like,
I was just looking at this whole thing. Cause I'm like, that's like the journey we all go on,
you know? And anyway, so that was just fun for me to kind of re here again. And now I'm excited to
go back to the film and just go rewatch that to understand it deeper. Cause you know, at 10
o'clock at night, you're trying to catch it all. Be like, I don't understand it all, but I can feel
something here. That's it's different. That's really exciting. You know it all. But you're like, I don't understand it all, but I can feel something here that's different,
that's really exciting, you know?
Yeah, yeah, it was awesome.
Because, I mean, obviously,
Hero's Two Journeys includes a bit of that.
But it was like he took it like three levels deeper, right?
And it was, yeah, I can't wait to see what you come up with.
How do you come and present that?
It turned out to be something amazing, yeah.
That was fascinating.
That's what he's famous for, is that inner journey that most people talk about.
But man, it's the key.
And it's fascinating too, he talked about Hitch was the movie that Will Smith wrote
based on his teachings.
And he started referencing how the inner journey was happening with Hitch and all that stuff.
And anyway, yeah, so fascinating.
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It was, and it's funny cause like the way that he did it, like he, he, he built his entire
presentation as a movie. Like the very ending had to match the beginning. He had to like come back and fill, fill the open
loop. And then he had to have an inner journey part of it. He's like, if you dare to ever look
at this in your own life through this lens, let me just give you a couple of guiding principles.
It was, it was so brilliant. It was so much fun. So after inner circle, what happens next for you? Like, what is your, like you, we obviously,
we're going to, the team grabs all the information. They make it some, put it somewhere so that way
you can grab it. You've got all these insights. It takes a couple of days to kind of drill that
down and kind of decide what that is. How do you distill that into tasks that you send out to
everybody? So I got two answers for that. One is probably the better one, which is I remember inner circle, Brandon and Kaylin Pullen, again,
probably the best implementers I've ever seen in our community. But Brandon, I remember he'd
sit in inner circle with his laptop open. He had a huge Trello board with all of his people,
everything. And as he'd get ideas, he'd open up that Trello card and like task into the person,
boom, task. And in real time time as all the ideas are flowing from the
stage he's tasking them all out and by time it was done i remember at first i was annoyed because
i'm like dude like pay attention to like what people are saying and he's like and he told me
he's like no i'm like this is this is my entire company every day it comes in it goes to somebody
and it has notes in there and then and he's like let me tell him like follow me if you need more
clarity but blah blah blah blah here's a link to where to find this you know and like he did all that and so by time inner circle was done he closed his laptop and he's like, I'll even tell him like, follow me if you need more clarity, but blah, blah, blah, blah, blah. Here's a link to where to find this, you know, and like he did all that.
And so by the time Inner Circle was done, he closed his laptop and he's like, I'm done.
And he would just go home and it was, so I, I wish I could do that.
I don't do that.
But like, that was the best, like, that was amazing.
So my version, which isn't quite as amazing, but, um, so I used to do this because I remember the first three or four events I went to back in the day.
Like I would go and same thing.
You're like, Whoa, like so much stuff. And you come home and you're like, I don't know what to start on. And you said for three or four days I went to back in the day like I would go and same thing you're like oh like so much stuff and you come home and you're like
I don't know what to start on and you said for three or four days I try and figure out what to
start on and like and then eventually it gets fuzzier in your head you start forgetting and
you can't remember and then the next first fire comes up in your business next the next thing and
then you know three months later six months later you go to an extra event you're like I didn't
implement a single thing I remember getting frustrated by that so one thing I started doing
um is the flights home.
I started using the flight home as, as like my sacred time. Cause there's no one sitting next,
no one can talk to me. And I opened my notebook and I would go through all my notes and I would
start circling the ones that were like the, not just like a good idea, but like an action, like
do this. Cause it'll turn into money fast. Right. I would circle them, circle them. And then I,
and then I would look at the next things that were just like, these are cool ideas, or this could be a part of a book or this
could be whatever. And I'd like highlight those differently. And I just kind of go through my
notes that way. Um, and that would help me to kind of review stuff, which helps you retain
it obviously longer too, you know? And then at the end I would take a page and just be like,
now, if I'm going to do everything, what's, if I only do one thing from this whole experience,
like what's the one nugget that actually is going to do something. And I would write that down.
I was like, Hey, that's the first thing monday morning like that's
all i'm attacking and then it's like if i get that done what would be the second thing i go back
through and like that's probably the second best thing now just make a list of like the hierarchy
of what i actually want to implement from from the thing and then when i got home i just started
the first one and that was the thing for me that made events and honestly events courses everything
powerful because i've
had people who come to when they come to funnel hiking live they've done oh it was wasting my
time i'm like are you kidding me like whoa there's so much stuff i don't know what to do and i'm like
well now i go and like i'll go sit for this four-day event and like i'm looking for one
one nugget is all i really need for this to be worthwhile right it's like that one thing like
that was it boom like i'm good to go no one's seen you backstage like you're taking notes yeah
like you're listening you're interested just as much as
everybody else like during this during this event you were even in the back and you had like a
private screen and you were taking notes like watching all this stuff yeah it's even like i
remember at master my paradise eric bain was on stage and i was like looking the whole thing and
he came off stage i was like all right so when do we start i'm hiring you we're gonna do this like
you know like this is great you know and 100 like I'm the biggest geek in the room by far. So yeah. Some of the people who showed up for
the category King one, and then were put into this one. Some of the people who showed up for the,
uh, mission or mastermind in paradise also became people who talk like,
is this the process by which you find certain speakers for funnel hiking life? Cause like
some people who are in category Kings and even mastermind in paradise with eric they delivered and they deliver
so much value that everyone just starts to lean in and you realize you're leaning in too and it's
like yep that's definitely going to funnel hiking live like how do you well it's definitely
interesting because people always ask me how do you speak for like live right hey we'll speak for
like all these things i was like i've never seen youenomenal Inc. Live? They're like, hey, we want to speak at Phenomenal Inc. Live. All these things. I was like, I've never seen you speak before.
I have no idea if you're like, how do you pick your speakers?
I'm like, dude, Phenomenal Inc. Live is 90% like it's our people.
The people having success.
And then people get frustrated.
They're like, I'm having success.
Why don't you follow me?
I'm like, I only see certain people.
So most of the speakers are people who are either in Atlas, Caterpillar Kings, or Inner Circle.
Because that's where I have a chance to see them,
see them interact, see them present, see them speak,
like all that kind of stuff.
And 100%, like, you know, I think if you look at past FHLs,
you notice that almost every speaker is from those groups.
Even if they don't speak on stage at a Mashup My Paradise,
like when I'm going from room to room, or everyone's like,
like I get all the people, you know, when the rooms come back in,
and people are like, oh my gosh, you see so-and-so thing. I'm like, no, let me, let me,
like, that's what I'm looking for is the ones that like everyone's freaking out about. Cause it's
like, okay, that's the kind of thing that you want to FHL. It gives me the ability to curate
the speeches that are going to be the ones that when someone does come to FHL, you have an
experience where it's like, how do they do it every single year? It's better than last year.
It's like, I have a whole year run i'm test testing
out everybody's presentation seeing who's good see who's not you know and i watch um i watch our
community very very close like um people always laugh like you are you actually on social media
are you watching like in fact um preston uh camera's lasting right now but anderson uh no
anyway yeah but uh every morning for some reason like facebook Facebook algorithm like makes me love him for some reason.
He's always the first post I ever see.
So I was seeing – he was just saying something nice about us or our community or something.
I always like it.
So I told him that yesterday.
I was like, hey, man, like just, you know, every time I open Facebook, you're the first thing.
He's like, so is that really you liking the comments?
I'm like, every time.
He's like, really?
I was like, yeah, the people I follow are like the people in my inner circle and i'm watching whatever's doing i'm watching them
publish i'm watching the things like that's why if you look at my social following like why are
you following this coupon or why are you following this so-and-so i'm like because they're in my
groups like i'm watching people are doing because i'm trying to find like for me like what are the
things i can i can start figuring out that are like oh that's how they're doing that like you
know have them speak of things so i can see how they're actually doing it or whatever and you
know like um that's definitely the process so anyone wants to
learn speak fhl there it is like like join you know go to ccx went to comic book to comic book
award get into inner circle and then like share like create a given like when everyone's talking
about you like like everyone our staff will know who you are because you know anyway so that's typically the process
that's awesome um yeah i mean i look at people that have that i know personally that have spoken
to fhl and it's fun to to watch their journey and how that happened yeah i remember when um
with katherine jones when uh she actually well it's because I knew on my side what happened and then on her side at FHO
she told the story
and she's like,
this is the day
that Russell realized
who I was.
This day he followed
me on Instagram
and then here
he was the first person
to watch every story
within a minute of me posting
or whatever
and then here's where
he asked me
because I was aware
of Russell following her
and I was fascinated
about what she was doing.
I was watching stuff
and paying attention
and it's like,
oh, she'd be amazing to have it. So know? And like, so anyway, if I'm
stalking you, but there's a chance kind of feel that way a little bit. Not that I'm at all on the
radar for that, but like, that's kind of how it felt like for me in the last two weeks. I'm like,
Oh, this is the day that he friend requested me. Oh, this is the day that he liked my post.
And now you're here. And now I'm here. You went through it. So welcome to the, this is the day that he liked my post and now you're here and now i'm here
100 you went through it so welcome to the welcome to the table
how did you discover like so i remember i remember um after i had gone and was building my own
funnels um doing like facebook lives because you said do a facebook live every day so i was
publishing somewhere every single day and i did one where i said russell Brunson fixed my webinar. It was the webinar we were doing that
Ben Jenke and I were doing to try to sell click start. And, um, and you were watching it and you,
and I was like, Oh my gosh, hi Russell. Like, I didn't even think that, you know, like, of course
I remember you. I was like, what, how often are you watching the community? Like, I don't think
the community sometimes feels distant they're like
you know we don't get to see what's going on with russell every day i don't think anyone realizes
how often you watch because you knew about susan same time i knew about susan like i saw susan like
going live all the time and i was like this is awesome you did the same thing like how
and and and why is funnel hacker tv a now? Yeah. It's a good question.
I think, you know, if you look at how we built ClickFunnels,
like obviously there's software, but a big, you know,
I'm not a coder, so I can't participate in that.
So for me, it was like I want to build the best training, stuff like that.
But then about the time we launched ClickFunnels is when we launched Inner Circle.
And like every three months people come here and like me hearing everybody's stories is what shaped Inner Circle, right?
Because, like, I hear from someone that they're frustrated or they like this or they figure out they want to try this.
And so, like, I go back to Todd and, like, okay, this is what, like, this is, like, me having my pulse on the community.
Like, you just need me to change or tweak or, like, things like that.
And so that's kind of how it started.
And then I started trying to, like, you know, obviously I get to meet people here all the time.
But it's, like, next level out.
And so for me it was, like, following and just watching people so I can kind of see what's happening.
So I have the pulse on the community so I can help try to dictate.
I may have asked you three times, like, what would you do if you were to change this part of the app?
What would you do over here?
What would you do over here?
Like, I want to, you know, and it's hard because the community is so big.
There's a million people who want to complain or fight about stuff.
But it's like, I want to listen to people who actually have constructive feedback and are like you know want to make it better and like those kind of things so like
i'm doing those kind of things um but i think the the the other and this comes back to like why
we're trying to funnel hacker tv now why i'm so excited by it is um i feel like a couple years
ago when things were smaller um i was like broadcasting everything i was going live a
million times a day and this and that and like and so I think people saw
what was happening in the communities
and it was great
but
you know
a decade of that's exhausting
you know
I've been doing it for
I've been doing ClickFunnels
now this is our
I think this is our 10 year right
anyway
9 year
9 or 10
it's been a
it's been a long long time
and so
it's just harder for me to like
get excited
like hey
but the stuff's still happening like there's amazing things happening like we I mean holy cow It's been a long, long time. And so it's just harder for me to get excited. It's like, hey, look at that.
But the stuff's still happening.
There's amazing things happening.
We, I mean, holy cow, in the last,
since Funnel Hacking Live until now,
there's been like 20 events.
It's things and things are happening.
And so I feel like a lot of our communities,
while I'm watching the community,
the community's not always seeing all the cool stuff that's happening.
And so Ben, I told you this.
My favorite thing back in the day, we put we put on funnel hacking live it's this crazy
huge show and all these things are happening and the night when i go back to my room i sit back
and just like oh trying to like relax and so i open up social i'm like i'm like i want to see
people if they enjoyed it or they didn't and most people are partying and drinking or i don't know
whoever they haven't they're not posting on social but a few people are like i really like
in fact if you want to get russell's good side for during for like i post things and tag me about how great you thought things were
because i'm watching it all uh it ruminated that's why like at the end of an event how i like
kind of decompressed it's just like trying to feel like was it good was it not good what people
were saying and so um i would watch all the comments and like my favorite things like every
year you'd be like day number one like this is what happened like did you know this was you this
and this like and all these kind of things and And, like, and I joke with you.
Like, this year was the first year that you were, like, on staff behind the scenes.
And every night, like, he never published.
And I was like, crap, this event sucks.
No one's talking about it.
We're events aren't even excited.
Like, oh.
And then it's funny because Mastermind Paradise was the same thing.
We do all these things.
And then at night I go home and I'm, like, looking and looking.
And you kept posting, like, your takeaways.
So I watched every one of your videos.
And it was so much fun to, like, okay, like, we're doing a takeaway. So I watched everyone, your videos and it was so much fun to like, okay, like we're
doing a good job.
And like, and so for me it was that, and I was like, how do we bring that to like the
entire community?
Cause like if, if everyone knew like the exciting things were happening, like again, inner circle
just happened and no like a hundred people in the room, you know, 999,900 people are
sitting home learning what's happening.
They have no idea like what's happening. They have no idea, like,
what's happening in this room.
Like, the world is changing in this room.
Like, you know, and I can see it.
I can feel it.
And, like, people in the room feel it.
No one else even knows about it, right?
Or Fun Hockey Live.
Like, the 5,000 people don't know
and no one else knows.
And, like, and so that was kind of
where we started.
I approached both of you guys independently.
Like, we need to have something
where everyone else can feel the energy of what's happening.
And I was like,
there's so many things,
there's events like we're flying here.
We're doing this here.
We're in Mexico.
We're like doing all these things.
Like how do we bring that energy to everybody else?
And so that was kind of the rebirth of this funnel hacker TV,
which we did the first two episodes this week,
as you guys know.
And I know it a hundred.
Okay.
So think about a hundred people were in Boise and inner circle experiencing it.
And then because you guys came on live a hundred thousand people now were aware of it, which does a couple things.
For those who have a business and you're trying to ascend somebody up the value ladder, it makes them aware of the top of the value ladder, which is cool, right?
But number two, it's like now it's like the energy of like, oh, Russell.
Sometimes people are like, oh, Russell doesn't care about us.
Russell's being silent.
He's not talking enough.
Like, I'm not talking enough because I am working my butt off for all the people.
I've run literally, I think think 12 events since fhl like i'm not being quiet it's just i'm working with the people who who are coming to you know they're
they're swimming towards us like those are the ones i'm working as fast as i can and this gives
people a glimpse of it right and so my goal with this is like as you guys know is like all the
events that are happening it's like one of you or both of you
or someone's at each of the events
sharing like behind the scenes is what's happening,
like bringing the best nuggets back in
so the community is aware
and they can get pieces of the gold
that's being dropped everywhere
and like help them implement it.
And so anyone who's listening to this who hasn't yet
or if you're watching this on YouTube or whatever,
if you go to funnelhacker.tv, you can register.
And what's cool,
I think all the past ones are archived there as well, right?
Oh, yeah.
So you can go see the two inner circle behind the scenes, which is cool because you guys literally –
you watched all the stuff and you came back like, here's the best things we saw.
Here's the best things like people get a free sneak peek behind the scenes.
So how are you guys enjoying it so far, by the way?
It's been fun so far, yeah.
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agent today and start building something amazing. It's come more natural than I thought we thought
it would. Like it's just, I just get to geek out. It came together so fast.
It's like Russell reaches out to me and he's like,
why don't you do this thing?
And then like the next day, I think Ben and I were meeting about like,
okay, what is this going to look like?
And then it's like, okay, we're doing the first one next week.
I'm like, okay.
There's another one tomorrow.
And now it's the next day.
We're just going to voice and let's talk about it or come to the office.
Talk about it.
Yeah.
We've got three things in a row.
Yeah.
Welcome to my world.
Hopefully I don't burn you out too fast.
Awesome.
Um,
no,
but it's been so fun.
And I think that it's going to be like the,
the,
the thing that I've,
I've,
I agree with you.
I think it's been in the community as a whole.
What's been missing a little bit is that link, that connection. Cause you, you can't like, you can't do all the things,
right? You can't be there every day like you used to. And so we'll just kind of step in and make
sure that the community has a pulse on you and ClickFunnels and the community and the other
marketing businesses in the, in the circle. And, um, yeah, I think it's going to be awesome.
So we're streaming on,
they're being streamed on the Russell Brunson page, right?
And then also inside the ClickFunnels group.
So that's the places that are happening live
for you guys to make sure you're watching them.
But again, if you go to funnelhacker.tv,
you can register that.
It gives you a text or email before you start
and you see the replays.
And then do you want to talk about your other group as well?
Because you guys have a really cool group
for anyone who wants to geek out on ClickFunnels 2.0. Here's your blatant pitch time to tell them that. and you see the replays. And then do you want to talk about your other group as well? Because you guys have a really cool group
for anyone who wants to geek out on ClickFunnels 2.0.
Here's your blatant pitch time to tell them about it.
Because this group's amazing.
I think everybody should be part of it.
Well, we start with the story, right?
So Funnel Hacking 2021, Funnel Hacking Live,
2.0 is announced.
And my partner, Andrea Pierre and I,
and Dan was like, he wasn't there live in person,
but like he was on the phone with us, and we were like relaying all that because he was watching it
virtually that year, and we're like, we have to do something. Like, we have to go, and like we just,
we wanted to be in on all of it. We wanted to be, like, know what was happening, and so we started
publishing every week from that point, and it hadn't even been released
it was like a whole another year right and we're like okay well let's just talk about like what we
hope it to be and our predictions and like oh this is what it's like in in in classic but here's what
we hope to see in two way and it was really fun and then it gets released uh beta just beta so we
like a couple of us get our hands on it and we were like, okay, we start playing with it. Um, and then it gets actually, it's launched, uh, last October. Right.
And, um, and so then our content shifted into like, okay, let's just like help everyone learn
how to use it. Um, and now that it's out and it's been out and, and people are using it now,
it's, it's, we've shifted a little bit more into like, okay, let's help everyone be able to take linchpin
and get that into the tech.
It's like there's a bit of this gap.
So yeah, our group is called CF 2.0 Geek Out.
And we probably spend way more time than we should
giving a lot of content in the group.
And it's just a lot of fun.
Yeah.
I love the group because it's just, it's been good for us too.
Because like as ClickFunnels, we want to launch, you know, there's things that are working amazing.
Some things are struggling.
Aren't where we want to be yet.
And it's been fun too because seeing you guys like as you're building everybody's businesses out and coming back and like, this isn't working right yet we're hoping for this and we're taking that like hey how do we
keep up with everything you guys are doing over there and try to make it perfect my goal is
someday you'll be like everything in here is flawless we only use click funnels for everything
so that's my number one goal in life now that's amazing because that's like our number one hope
we're like we just want to be able because we have this thing we call it we we call it the
geek stack because we were like okay because i mean when it was beta and then when it was first
released, like we only had funnel hubs, right. We couldn't even build funnels in it at first.
And so we were like, okay, well we have to obviously still continue using classic.
And, um, so we're like, well, let's just tell everybody what we do use what is our tech stack and and uh one of the other our other um
intentions of that is like everyone always is talking about like oh i want an all-in-one
platform i want all in one and they go and use other ones thinking it's all-in-one and it really
isn't and so we were like well what would all-in-one look like so yeah our our goal our hope and dreams is that that
stack shrinks and and we get down to just you know just click hopefully just one right that is the
goal you have some of your tech stacks i can see that and i'll make sure i take it we'll find out
to atlanta in a week or two to go work with todd and all stuff so, that'd be cool to see. That's awesome. Well, thank you guys for, for
first off saying yes to my idea of doing a TV show as often as possible into the group. I'm
excited to see how it keeps growing. I still got me a hundred thousand views on the first one.
And it's organic. It's just, it just took off. It's crazy. Cause like even my own shows don't
like when I go live, it doesn't do that well. So I'm pumped, which is great for me. I'd rather
you guys do a thousand better than me. It's even better.
So thank you guys
for doing that
and then also,
you know,
jump on the podcast
and hopefully
this gives everyone
who's listening
just kind of a
behind the scenes
peek of what's happening.
If you guys want to
make sure you are
on the notification list,
go to funnelhacker.tv.
You can get signed up
through email
or through text message
and every time they go live,
you'll get a message
right before
and you can jump on
and see all the stuff
or you can watch
the past episodes. But it'll give you guys a good glimpse
of all the the chaos that's happening behind the scenes like we're moving faster click funnels
there's a lot of things happening like there's an event in this room that we're filming this in
almost every single week like last week we last week we filmed the lady boss we had the
caitlin poland came back in spent a weekend here we relaunched lady boss with new front-end
challenges she built it is insane it's gonnaed Lady Boss with new front-end challenges she built.
It is insane.
It's going to literally be the greatest front-end funnel ever in network marketing history.
I think that company will grow.
I think it will be the fastest growing network marketing company ever because of the funnel that Kaylin created and built and designed and filmed here.
And I was like, oh, just last week we did that.
And then now we're on inner circle week.
And the next week, it's just like there's so much stuff happening.
And so, yeah, this will be your guys' glimpse to the chaos.
But it's fun.
So grateful for you guys being on board for all this.
And everyone on the list, make sure you go to funnelhacker.tv.
Get on the list to see all those things.
And anything else we should –
I can't think of anything else.
Just go pay attention.
If you want the text reminders, all you have to do is text FHTV to 208-231-3797.
That's FHTV to 208.
He's got it memorized.
You've got to finish the data.
208-231-3797.
There we go.
That's amazing.
There you go.
I've been practicing all week.
I want to get this.
And if any of you guys who are listening want to be in the inner circle
we only open it
typically at Fun Hockey Live
but we do have
if you go to
innercircle4life.com
there's a page
you can see a video
and there's like a
waiting list
that you can get on
and then if and when
we reopen the inner circle
yeah that's the only way
to get in
so either at FHL
or through there
so I think that's it then
so thanks you guys
for being here
thanks everyone for listening.
If you enjoyed this episode of the podcast,
let us know.
We don't do too many interview style things
on the Mark Sears podcast.
This is fun.
It's way easier for me.
Maybe we should do this more often.
So as soon as we get Ben to move to Boise,
this will be a weekly thing.
So until then.
Anyway, thanks everyone for listening.
We'll see you guys all soon.
Bye everybody.