The Russell Brunson Show - My First Mastermind... (and the Funnel I Use to Sell Mine!)
Episode Date: July 25, 2022In today's episode you'll learn about the first mastermind I ever attended, and also the funnel I use to sell people into mine! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newslette...r at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TakeTheChallenge.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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What's up, everybody? This is Russell Brunson.
Welcome back to the Marketing Secrets Podcast.
I'm excited. We are at a fun time of year where right now Dean and Tony are doing the next big product launch,
which means whenever that happens, I get a chance to interview Dean and Tony
and get a bunch of cool things from them and for you guys. And we also put together an
amazing bonus for when they launch their course. And so the next couple of podcast episodes,
I got some just cool like marketing and personal development candy for you. So hopefully you don't
mind. It's going to be a lot of fun. The first one is actually, I was going back through all
the old campaigns when we first, when mastermind.com first launched. And I was actually, you know, at that time, a business partner with Tony and Dean
and helping them do the initial launch, which was really fun and really cool. And as I was doing
that, basically I created a whole bunch of pre-launch videos that were really cool. And so
I went back through and watched them. And the first two were, I thought were really fun. So
I'm going to put those two together in just one episode. And it'll be just me training on my very first mastermind ever. Then also what my mastermind funnel looks like to sell,
sell people. So that'd be a really fun one for you guys to listen in on. And, and here at the
end of it, you heard me give it a call to action for the new bonus, which obviously it's changed
since, since, uh, you know, three years ago, but the content, um, uh, my first mastermind and then
also the, um, the funnel behind it hasn't changed.
So that's what this episode is going to be about.
I'm going to share the audio from those two videos just to help you guys think about masterminding
a little differently and how to sell a mastermind and hopefully it'll be beneficial for you.
If it is and you want more, Tony and Dean are launching the new course soon.
I don't have all the details right now to show you, but I guarantee it'll be amazing
because come on now, it's gonna be amazing.
We are also putting together an insane bonus offer
for those who get it.
If you wanna see what my offer is,
depending on when the launch is happening,
it may or may not be live,
but it will be at takethechallenge.com.
So if you go to takethechallenge.com,
you have a chance to see what my bonus offer is
for this new launch.
So hope that helps.
Thanks, guys, so much for listening in
and hope you enjoyed this episode. So the big question is this, how are entrepreneurs like us
who didn't cheat and take on venture capital? We're spending money from our own pockets.
How do we market in a way that lets us get our products and our services and the things that
we believe in out to the world, and yet still remain profitable?
That is the question, and this podcast will give you the answer.
My name is Russell Brunson, and welcome to Marketing Secrets.
Hey, my name is Russell. I want to thank you so much for registering for this series,
and I got some really cool stuff to share with you. Number one being, what is this old book that I have right here that I found on eBay. I'm going to share with you what it is here in a
second and the big secret I learned inside that you're going to know about. But before I do,
I want to tell you a story about how this concept actually really affected and changed my life.
So I want to take you back in time about almost 14, 13, 14 years ago when I was first starting
my online business. Very first time. I didn't know what I was doing. I was trying to figure out
all these new things. There was Google, there was Friendster,
there was MySpace was just coming out and I was trying to figure out how to make money online.
And I started having a little bit of success. And as I started having some success, I started
looking for mentors and coaches to teach me. And so I started hiring online coaches, teaching
internet marketing, things like that. But what was interesting is every time I would hire these guys,
I kept hearing them talk about this guy. His name was Dan Kennedy. He was kind of an older guy who
had been teaching direct response marketing. I went to his website, which was horrible, by the
way, and there was nothing on there about internet marketing. I'm like, well, how did I learn from
this guy? And I do remember they had one product. It was called the Platinum $250,000 Mastermind
Recordings. It was like the lost recordings or something. And look,
like it was intriguing to me. So I bought this thing. I remember getting it in the mail a week
or two later and I started listening to it. And it's funny because I first listened to Dan Kennedy.
I didn't connect with him right away. I was like, oh, and I decided I was just, I'm not gonna listen
to this. It has nothing to do with internet marketing. He's talking about direct mail and
all these crazy things. And so I kind of just, uh, just blew it off. And then, um, and then I
remember about a month or two later, the house that I'd
owned at the time, our, our yard flooded, really, really bad flooding. And so I remember, I called
the city, they came down to look at the flood and they said, oh, well, the pipe's broken, but it's
on your, it's on the yard, not on the street side. So it's kind of your deal. Like, what does that
mean? It's like, you got to figure this out. I'm like, I don't know how to figure this out. I'm a
brand new homeowner. So I basically had to get out a shovel and I had to dig down and try to find where this pipe
was broken. And at the time I didn't have any, this is before, you know, iTunes and podcasts
and things like that. So I didn't have the ability to, to go and, um, and, and listen to stuff like
that. So I was like, what should I listen to? And I went into my house and I had a CD player and I
had this old course, uh, from these platinum meetings that Dan Kennedy was having. And so
I put him in, put my headphones on. I started digging. I spent the entire day digging
out my whole front yard to try to find this broken pipe. And while I was doing that, I was listening
in behind the scenes of a private mastermind meeting that was happening. I remember listening
to person after person, all sharing their ideas and their thoughts and their wisdom.
And I remember just thinking, man, I would have paid any amount of money to be a fly in that wall
in those meetings when they were happening. And just having a chance to listen, I learned so much from this group. And I remember
after that thinking, I have to be part of this group. I have to be part of this group. And so
then a day or two later, I went and I went back to Dan Kennedy's website. I got his information.
I was like, I got to be part of this group. I contacted his office and said, well, this is his
mastermind group, but it's sold out. It's like a two or three year waiting list, but you can get
on the list if you want. I was like, no, no, you understand. Like I have to be in here.
Like I'm a big player. I'm a big internet marketer. Like I'll be amazing here. And they're like, no,
we're sold out. And I kept bugging him. I kept having my friends contact and everybody I could
possibly to get in. And finally, I think they got annoyed with a little kid who was kept bugging
him. And they're like, fine, here, you can join the program. Here you go. And they sent me an
application form and we're getting the application, looking at it. And I think the fee to sign up was
like $25,000, which is probably as much money as I'd made, you know, to that point in my internet
business. And I was like, oh my gosh, I can't believe it's that much money. But at the same
time, I was like, I've just been talking this big game to these guys about how, you know,
how good of an entrepreneur I am. Like I have to be there. So I took out my credit card that I
didn't have the money for. And I ended up buying access to this mastermind meeting. And I remember
thinking and telling my wife and my friends, I'm going to go to this Dan Kennedy mastermind meeting. It's
going to be amazing. I jumped in a plane. I flew all the way to Baltimore, Maryland. I got there,
and I walk in this room not knowing what to expect, and there's 18 people in the room,
counting myself, and then one other person, and it wasn't Dan Kennedy. I remember looking. I'm like,
who's that guy? We sat down. He started facilitating this meeting, and I remember
being really confused at first, and he introduced himself as Bill Glazer. Now it's funny is looking back in time. Now,
Bill was my main mentor for the first six years of my business through this mastermind group. And
he was, he was Dan Kennedy's business partner. He ran this group and he ran it very specific,
very certain way. I'll talk about this here in a minute. Um, but that, that mastermind changed my,
my, my life. Um, I went from making, you know, probably $25,000 to have my first million dollar year, my first $10 million a year, and really getting the foundation of my life. I went from making probably $25,000 to having my first million dollar year,
my first $10 million year, and really getting the foundation of my business. But more so than just
my business, my life, helping me figure out things. And that mastermind group to this day,
some of those people are still my closest friends. And so that was kind of my first experience with
the mastermind group. I'll talk about in some of these videos coming up how I facilitate my
masterminds and things like that. But I want to come back to this book. So this book, I'm sure you've probably heard of it.
Some of you probably haven't read it yet, but if you haven't, you should. But the book is called
Think and Grow Rich. And this is actually a first edition copy I bought off of eBay. I have an
obsession with really, really old books, and so I buy a lot of them. And this is one I bought
recently because Napoleon Hill, did I say Napoleon Dynamite? Napoleon Hill, he wrote this book clear back in 1937 and what's interesting is Andrew Carnegie
actually was the one, I think Andrew Carnegie was a billionaire at the time, he's the one that
commissioned Napoleon Hill to go and write this, to go interview all the most rich famous people
and figure out what do they know that we don't know and like come in and let's make it into a
book and so he went out there and did that and there's so many amazing principles inside this book that um if you if you
read it like i think most people today who have made you know tens if not hundreds of millions
dollars attribute this is one of the first books that shifted their their thinking but one of the
concepts he talked about here is the concept of a mastermind and as to my knowledge this was the
very first um time that the concept of mastermind was ever taught was inside of this book and it's
interesting because um i took some notes before we started recording this for you guys.
A lot of people think masterminds are different things.
I think the internet marketing world has kind of defined a mastermind.
Is this what it is?
It's a group of people that meet together and it's kind of how it works.
But the reality is initially in Think and Grow Rich, what a mastermind was a little bit different.
Inside the book it says two minds, no two minds ever came together without
thereby creating a third invisible intangible force, which can be likened to a third mind,
also known as mastermind. So basically saying is when, when two people get together that, you know,
I have my mind, you have your mind. We come together in a room, we start sharing ideas.
And what happens is that the power of synergy, you know, Tony Robbins always talks about proximity
is power. When you're in that room, sharing ideas, a third mind that's smarter than either of us appears, and the ideas get
bigger, and that third mind is called the mastermind. So anytime at least two people meet
together, it creates a third and powerful mind called the mastermind. So that's really what it
is, is people getting together and working together. In fact, it's interesting, Andrew
Carnegie attributed all of his success to his mastermind group. In the book, Thinking Roads,
they talked about how a lot of people said that
Andrew Carnegie wasn't that smart
of a person.
I'll probably slaughter this story, but basically,
someone came to him and asked him all these questions
and he didn't know the answer to them. They're like, how are you the richest
man in the world? You're not even that smart. He said, look,
I may not know the answer to everything, but within my mastermind
group of people, I'm one button
away from giving the answer to any one of the questions you want. So I don't have to know it., but within my mastermind group of people, I'm one button away from giving the answer
to any one of the questions you want.
So I don't have to know it.
I just have a group of people collectively
where the mastermind intelligence among us has everything.
And I remember thinking about that
as I joined that first mastermind with Bill Glazer
and sitting there in the room.
And at first I was kind of annoyed
because Dan Kennedy wasn't there.
And then I started watching this
and the first person got up
and the person talked about their business.
They shared all the big wins
that they had in their business that year. And I'm listening. I'm like, oh my
gosh, like all these ideas start flooding into my head. And then after they started asking questions
and people started coaching that person, I started watching as these other millionaires were coaching
this person on, on how to fix their business, what to change. And I'm sitting there looking,
looking at this through my lens of my own business. I was getting ideas and thoughts. Like
it just shifted the way that I, that I thought about things. And, um, it's amazing because, you know, um, the, the growth I had in
that short period of time was, was second to none. And so, um, that's kind of what a mastermind is.
And I'm going to be talking a lot about this over the next, uh, the next few weeks. Um, partially
because as you may or may not have heard, Tony Robbins, uh, Dean Graciosi and me have been putting
together a project, um, all about masterminding and how it works,
how you can create your own masterminds, how you facilitate them, how does it work.
In fact, in my business right now, we do over eight figures a year in mastermind sales between
my inner circle mastermind, some of you guys know about, which I actually run here in this room.
This is my mastermind room. I created it specifically for my inner circle mastermind.
We also have another type of mastermind program. It's a group coaching program.
Between the two, we do over eight figures a year.
And there's not many companies out there that do more than us.
On top of that, you've got Tony Robbins, who's been doing this stuff for longer than I've been on this earth.
And Dean, the same thing.
In fact, I joined Dean's mastermind group.
It's $100,000 a year.
Him and Tony are launching a new one that's $250,000 a year.
But we want to teach you guys behind the scenes of how these things work.
A lot of times, I think, when we get into this type of business, we want to create information products, things
like that. The first default is like, I'm going to write a book or I'm going to create a course.
And those things are good, but they can be really hard. In fact, one of the most powerful things
you can do instead of that is actually creating a mastermind group. It's easier to do. It's more
simple. And a lot of times, it's more transformational for the people who have a chance
to go through it. And so I'm a big believer in it. And I'm actually going to be showing you guys more and more like how we run our masterminds,
what they look like, how do we fill our masterminds, a bunch of other stuff. But at the end of this
series, Tony, Dean, and I are launching a new product that is coming out. And I've got some
insane bonuses for you that are just specific for those who are watching these videos right here
that nobody else gets. And so I want to make sure you check back on this page to find out about all
the bonuses. But what I want you to do right now, this is your first task should you choose to accept it, is me, Dean, and Tony are going to be
doing a live webcast here in the next couple days. The date and the time will be down below. There'll
be a button. Just click on that button and it'll take you to a page where you can register for
that. I'm actually flying down to Arizona to be in Dean's office. Tony's going to be there as well.
All three of us are going to be in a room. It's going to be insane. I just want to make sure you
are there. So make sure you register down below. Come show up and we're going to be in a room. It's going to be insane. I just want to make sure you are there. So make sure you register down below. Come show up. And we're going to be talking about the
product, the course, the software, all the stuff that's coming out in this launch, which is really,
really exciting. But make sure you don't buy yet. That's the biggest thing. I'm putting together a
bonus that is insanely cool. You'll see on this page somewhere a little hint of what it's going
to be. But I have a really special offer for you guys that's going to blow your mind. It'll
take the investment you make if you decide to make it in this training program,
and it'll make it 10 times even better and cooler.
So that's the game plan.
So that said, right now, your call to action is to click the link down below
and go and register for the web class with me, Dean, and Tony.
It's coming up soon.
It's going to be so much fun.
I want to make sure you are there, so do not miss it.
And that's all I got, you guys.
Click down below.
And on the next video in the sequence, in the series that's going to be coming out,
I'm going to show you guys how we run our mastermind funnels.
What does the funnels look like that we use to actually get people into our mastermind?
I'm going to show you guys behind the scenes of two different ones, how they work,
and how you can use them to grow your own mastermind groups as well.
So with that said, register down below, and I'll see you on the next video.
Hey, everyone.
This is Russell.
Welcome back to the next video in this series.
Today we're going to be talking about mastermind funnels.
How do you actually fill up one of your mastermind groups? That's something that's interesting. When I told
you guys before my story about being in Bill Glazer's mastermind group for six years, and when
it was done, he sold the company, and I decided I want to plug in a different group and see if
there's more people out there I can connect with. And so I started joining other mastermind groups.
I joined one after the other after the other, but I never found one that really resonated with me. I thought, you know what, what if I just started my
own? And I didn't know what that looked like, what it meant, but I started trying to do it.
And at first it was really, really hard. It was like pulling teeth, trying to get people to join.
I tried everything I could dream up from like, you know, doing webinars, doing teleseminars,
like calling people on the phone, like randomly like messaging people through Facebook and like
PMing and like all the, you name it, I tried it, nothing worked.
And I was like, you know what, Russell,
you're this guy who's obsessed with funnels.
Why don't you figure out a funnel that'll work for this?
I was like, okay, well,
is anyone else doing anything like that?
I don't know how to do it.
I had one prior business.
I had a call center where we had
about 40 or 50 sales guys on the phone
calling all of our leads and selling stuff like that. So I had a little success doing that before, but I was like, I don't want to have 40 or 50 sales guys on the phone calling all of our leads and selling stuff like that.
So I had a little success doing that before.
But I was like, I don't want to have 40 or 50 salespeople again.
There's got to be a better way.
There's got to be an easier way to do this.
Like, what does it look like?
And so we went to the drawing board and started trying a whole bunch of different things.
And what came out of it was basically two funnels.
And two funnels that were so powerful.
Like, these funnels replaced literally like 30 to 40 full-time salespeople.
The funnels did all of
the scrubbing, the washing, the getting rid of like the people that weren't a right fit, finding the
best people and pulling them out. And just give me the point where literally we built an eight-figure
a year coaching, consulting, masterminding company with just two salespeople. And so we did it with
these two different funnels. And I'm going to show you how to work because they're really simple,
really easy. And then what's cool is if you do invest in the training that Dean, Tony and I are putting
together, I've got a long form video. I actually go deeper. I show you every single page. I give
you the share funnel links, these funnels and other stuff right now that are really cool. But
for right now, I just want to kind of map out what they look like. So both these funnels are
relatively simply, there's only a relatively simple, there's only three pages in both of them
and they're almost the same other than one key component. So the first one is what I call the free case study funnel. Okay. And the whole
concept behind this is you got to figure out like, what is, what is the result you're trying to get
your customer, right? And have you done that for other people in the past? And if you haven't yet,
have you done it for yourself, right? Like if you're like, Hey, I'm gonna teach you how to lose
800 pounds in a weekend, which is a horrible claim. Don't do that. You'll go to jail. But let's
just say you had yourself, right? And you're like, I am a teacher. I lose 800 pounds a weekend.
If you've done it for other people, it would be case study about their story. That's always better
than your own case study. But if you don't have one, then it's your own case study about how you
lost 800 pounds in a weekend, right? But whatever it is, that's the first thing. So then we have
right here. And basically this is the video of you sharing the case study. And then my, my headline, free case study, dot, dot, and then boom, whatever the case study's about.
Very simple, very easy, right?
Then over here, you're going to have your Facebook ads and stuff like that.
It's talking about, hey, here's a free case study about how I did, blah.
Very simple.
There's no trickery or tricky copy or sneaky thing.
It's very simple.
It's like, free case study about how I did, blah.
Ads are like, hey, do you want to see a free case study about how I did blah? Go here. They go to
the funnel. They watch this video. And this page is what we call the reverse squeeze page. Like a
typical squeeze page, someone comes to it. You give them some curiosity and give you their email
address. Reverse squeeze page, they come, you give all the value up front. So there's a whole video
here. It could be 10, 15 minutes sharing case study about how you did whatever you did. And
then the end of it, the call to action is like, if you'd like my help implementing this inside your business or your life or your,
you know, whatever it is you're selling, then click down below to apply to work with me.
And there's a button down here that says apply. And it's that simple. Okay. That's page number
one, the free case. So it clicks on apply. It pops up from here. We asked for the name,
the email address. Typically, um, this gives you the ability to follow up them from here. We ask for the name, the email address typically. This gives you the ability to follow up with them back here
and then that redirects
now to page number two.
Okay, now page number two
is where you have
their official invitation, okay?
And here we kind of talk about
more about what it looks like.
If you're going to apply
to work with me,
here's how it works.
This is your official invitation.
We explain the program
in some detail.
Not super good detail
but enough to kind of get excited
and then we have
the application form right here where they fill out different questions.
And here is where we call this a takeaway sell.
The old school, I told you before, I had a call center where we were calling all of our customers trying to sell coaching.
A takeaway sell is different.
A takeaway sell is like, look, I don't want to take everyone.
Pitch me on why I should work with you.
So instead of you pitching them, like, oh, you should work with me because I'm amazing and blah, blah, blah, blah, blah, blah, blah, blah, all these kind of things.
Instead, you say, look, tell me work with me because I'm amazing and blah, blah, blah, blah, blah, blah, blah, all these kinds of things. Instead you say,
like, like, tell me, like, I'm busy. I did this for myself. I've done it for other clients. I knew it for you as well, but why should I work with you? I can work with anybody, but why should
I work with you? So they have to actually then pitch them, pitch, um, you on why you should
work with them. Okay. It's changing the whole sales psychology. I'm flipping it on its head.
Okay. They tell you why they should work with you. Okay. And you send emails here and you can
send a bunch of emails here, trying to get them to fill us out. Okay.
Then after they fill out this page right here, then you take them to what we call the homework
page. The homework page has a couple of really important things. Number one is there's this gap
between when someone registered, like someone fills application and when you actually call
them on the phone to sign them up for your coaching, right? There's this gap that happens
in between. And so the homework is where I'm trying to like
intensify the, um, the relationship with them. Okay. So on my pages here, um, if you guys ever
seen my video where I, uh, tell a story about, um, my wife and I try and get pregnant. I try
to build a relationship about, um, about why I care about business and what happened, how we go
fertility. And I tell the whole story behind that and it makes people connect with me at a different
level. So I haven't given homework of assignments to do, videos to watch, things like
that they need to do before this phone call happens. Okay. And then after that, then they go
and there's a phone call. And the way we do our phone call, I'm not going to go into details,
but it's a two-step. There's a, there's the first person that's called the setter.
And the goal of the setter is to go over applications, see if they're a good fit. If they
are, then it moves on to the closer and then qualifies them and gets them into
the program. So usually we have two salespeople to do this, this process. Okay. So that's kind
of the whole thing. Now, um, one more really cool thing that we learned when we were doing this,
um, is back in the day when we had the big call center, um, it was structured where if we outbound
called them, um, how much we made per application. So our dollar per application, um, it would,
it would, um, if we were outbound calling them,
it would go down, right? But if they were calling us, then it would go up. So what we also do,
we have a section here where I try to get them to call us. Like, hey, if you want to jump the
front line, here's the phone number, 566-666-whatever it is. Give us a call, call this
person, and it'll jump your application to the front. So I want to find the people that are the
most hyperactive, most excited, have them call us so we can look at our application faster.
And what happens is that it increases how much money you make. Okay. Now I'm going to show you
guys some basic stats and I'm, I'm nervous about sharing this because these, these change from
industry to industry and business to business, but some basic applications. Um, when you're
looking at like Facebook ads, YouTube ads, Instagram ads, my goal is to spend less than $100 to get somebody to fill out this application here.
Okay?
So if it's costing you $300 or $400 to get someone to fill out the application,
means your case date wasn't good enough, the hook wasn't good enough, whatever it was.
Okay?
If it's below $100, it's like, sweet party, give us as many applications as we can.
On the back side here, again, you're not going to accept all the applications.
You just accept the people you want to work with.
But on average, we'll make about $1,500 every application we get.
So we spend $100 to make $1,500, okay?
So 15 extra money, which is amazing.
But that's kind of how that thing all happens, okay?
So that right there is the free case study funnel.
It's very powerful, very simple, very easy.
If you do multiple things in your coaching program,
your business or your mastermind group,
you can do different case studies
on different things that you can solve,
different problems you can solve for people.
It's always come back like,
what's the big result I can get for someone?
Then they case study showing how I got that result
and that becomes a hook to get people
into this whole flow, okay?
So there's the case study funnel.
Hey, funnel hackers, let's be real.
How many of you have forgotten about subscriptions
and you keep paying for these things month after month after month? That was my wife and I before
rocket money came along. Literally a couple months ago, we downloaded this app and within minutes,
we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments,
multiple Disney payments from accounts that my wife had set up and I had set up,
and we weren't even using one of them. It was crazy. Okay. Rocket money is a personal finance
app that helps you to find and cancel your unwanted subscriptions. It monitors your spending and
helps lower your bills so you can grow your savings. Rocket Money showed us where all of
our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that
we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones
we didn't need, and the best part is they even monitor unusual spending activity, and they alert
us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users,
including my wife and I, and has saved a total of over $500 million in canceled subscriptions,
saving members up to $740 per year when using all of the app's premium features. In fact,
my wife and I, we literally saved over a thousand dollars a month when we started using Rocket App.
Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget
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unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L.
That's rocketmoney.com slash Russell. Hey, funnel hackers, let me paint you a picture.
You're running a business, your funnel's finally converting like crazy, and suddenly it hits you.
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more
sales pages or a designer to refresh your landing pages or someone to do customer support to help you to
handle your growing audience. The problem is you're swamped and you don't have weeks to shift through
resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you
need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those
other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the
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no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been
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while your competitors are still waiting through job boards and job boards that don't deliver.
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Support the show, save time, and find your next hire faster.
Remember, when it comes to hiring, Indeed is all that you need.
Now, the second type of funnel is almost identical.
From here on, it's identical.
It doesn't change.
But this part right here changes a little bit.
And this right here, so I bit. And, um, this
right here, so I'm going to do this and I'll arrow up to here because this whole rest of the process
is the same. Um, instead of having a free case study, what we do is we just have a straight,
um, story or testimonial. Okay. The person right here. So if you've seen, um, my inner circle page,
there's a video of Liz Benny telling her story, her story worked with me. It's like a three minute video for telling her story.
It's what happened to work with Russell was amazing. This experience I got you, if you have
a chance to work with him, you work with him. And then right there, there's an apply button
apply and boom pushes them to the same funnel. Okay. It's two, two, two funnels. Very similar.
One is here's a free case study about how I got this result for somebody. And number two is just,
here's a success story. Here's something that somebody did. It's awesome. And it's very simple,
very easy. Okay. So there, that's, that's kind of it. You guys, after like literally probably
five years of testing and tweaking and trying multiple pages, tons of pages, no pages, like
this kind of hook, this kind of like all sorts of stuff. And all of a sudden done like these two
funnels and that process for the ones that work the best for us out of everything. Okay. So I
hope that this video helps you see behind for all my funnel builders who are geeking
out on this, like, how do I now get people into my mastermind groups? This is the process. This
is the path. This is exactly how we do it and how you can do it as well. Okay. All right. So with
that said, I want to remind you guys that, um, the big launch for masterminds coming up. And,
um, I want to also remind you that we have a very special bonus coming out and inside this bonus,
there's some really cool things. Number one, being the question that most
you guys that will be asking me or thinking in your head is like, well, what, what does the
setter say? What's the closer say? What's the different, how does this work? A part of my
special offer is going to be giving you the actual sales scripts for both of these people,
as well as training to train them. So if you just have two people, you basically watch this video,
read the script, and that'll be part of this. This bonus and all the other stuff I'm going to tell you guys in the next
video is only available right here inside of this. If you buy through my affiliate link,
if you buy anywhere else, you don't get that part of the bonus. So I just want to remind you of that.
So make sure before you buy this package to come back here, check out exactly my offers. When it
goes live, it's going to be going live next day or so. All right. So the last thing I want to make
sure you do right now, the call to action for this video is make sure if you haven't yet registered
for the web class with me, Tony, and Dean, it's coming up very, very soon. There'll be a button
down below. Click on that button. It'll take you to the page to register for web class. It's going
to be so much fun to hang out. So make sure you register for that. And with that said, after you
register, then just wait for the next video to come out because the next video is going to show
you what you get when you buy through my affiliate link. It's going to be a lot of fun.
I think you're going to love the offer.
It's very special.
It's going to give you this piece of the puzzle,
which I know you're going to love,
and a whole bunch of other cool stuff as well.
So that said, thanks, you guys,
and I will see you on the next video.
Thank you for listening to the Marketing Secrets Podcast.
If you've loved this episode,
then please take a screenshot on your phone
and post it to Facebook, Instagram,
or wherever you post stuff,
and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future.
That'll help me to know what to create for you. Also, Dan, Kenny, and I would love to give you
the most incredible free gift ever designed to help you make maximum money in minimum time.
This free gift comes with almost $20,000 worth of pure money-making information for free,
just for saying maybe. You can get this gift from Dan and from me right now at NoBSLetter.com.
Not only are you going to get the $20,000 gift, you also can get a subscription to two
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To get this gift and your subscription, go to NoBSLetter.com right now.