The Russell Brunson Show - My First Mastermind... (and the Funnel I Use to Sell Mine!)

Episode Date: July 25, 2022

In today's episode you'll learn about the first mastermind I ever attended, and also the funnel I use to sell people into mine! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newslette...r at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TakeTheChallenge.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions, and supply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson.
Starting point is 00:00:32 Welcome back to the Marketing Secrets Podcast. I'm excited. We are at a fun time of year where right now Dean and Tony are doing the next big product launch, which means whenever that happens, I get a chance to interview Dean and Tony and get a bunch of cool things from them and for you guys. And we also put together an amazing bonus for when they launch their course. And so the next couple of podcast episodes, I got some just cool like marketing and personal development candy for you. So hopefully you don't mind. It's going to be a lot of fun. The first one is actually, I was going back through all the old campaigns when we first, when mastermind.com first launched. And I was actually, you know, at that time, a business partner with Tony and Dean
Starting point is 00:01:08 and helping them do the initial launch, which was really fun and really cool. And as I was doing that, basically I created a whole bunch of pre-launch videos that were really cool. And so I went back through and watched them. And the first two were, I thought were really fun. So I'm going to put those two together in just one episode. And it'll be just me training on my very first mastermind ever. Then also what my mastermind funnel looks like to sell, sell people. So that'd be a really fun one for you guys to listen in on. And, and here at the end of it, you heard me give it a call to action for the new bonus, which obviously it's changed since, since, uh, you know, three years ago, but the content, um, uh, my first mastermind and then also the, um, the funnel behind it hasn't changed.
Starting point is 00:01:45 So that's what this episode is going to be about. I'm going to share the audio from those two videos just to help you guys think about masterminding a little differently and how to sell a mastermind and hopefully it'll be beneficial for you. If it is and you want more, Tony and Dean are launching the new course soon. I don't have all the details right now to show you, but I guarantee it'll be amazing because come on now, it's gonna be amazing. We are also putting together an insane bonus offer for those who get it.
Starting point is 00:02:10 If you wanna see what my offer is, depending on when the launch is happening, it may or may not be live, but it will be at takethechallenge.com. So if you go to takethechallenge.com, you have a chance to see what my bonus offer is for this new launch. So hope that helps.
Starting point is 00:02:23 Thanks, guys, so much for listening in and hope you enjoyed this episode. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Hey, my name is Russell. I want to thank you so much for registering for this series,
Starting point is 00:03:04 and I got some really cool stuff to share with you. Number one being, what is this old book that I have right here that I found on eBay. I'm going to share with you what it is here in a second and the big secret I learned inside that you're going to know about. But before I do, I want to tell you a story about how this concept actually really affected and changed my life. So I want to take you back in time about almost 14, 13, 14 years ago when I was first starting my online business. Very first time. I didn't know what I was doing. I was trying to figure out all these new things. There was Google, there was Friendster, there was MySpace was just coming out and I was trying to figure out how to make money online. And I started having a little bit of success. And as I started having some success, I started
Starting point is 00:03:35 looking for mentors and coaches to teach me. And so I started hiring online coaches, teaching internet marketing, things like that. But what was interesting is every time I would hire these guys, I kept hearing them talk about this guy. His name was Dan Kennedy. He was kind of an older guy who had been teaching direct response marketing. I went to his website, which was horrible, by the way, and there was nothing on there about internet marketing. I'm like, well, how did I learn from this guy? And I do remember they had one product. It was called the Platinum $250,000 Mastermind Recordings. It was like the lost recordings or something. And look, like it was intriguing to me. So I bought this thing. I remember getting it in the mail a week
Starting point is 00:04:09 or two later and I started listening to it. And it's funny because I first listened to Dan Kennedy. I didn't connect with him right away. I was like, oh, and I decided I was just, I'm not gonna listen to this. It has nothing to do with internet marketing. He's talking about direct mail and all these crazy things. And so I kind of just, uh, just blew it off. And then, um, and then I remember about a month or two later, the house that I'd owned at the time, our, our yard flooded, really, really bad flooding. And so I remember, I called the city, they came down to look at the flood and they said, oh, well, the pipe's broken, but it's on your, it's on the yard, not on the street side. So it's kind of your deal. Like, what does that
Starting point is 00:04:39 mean? It's like, you got to figure this out. I'm like, I don't know how to figure this out. I'm a brand new homeowner. So I basically had to get out a shovel and I had to dig down and try to find where this pipe was broken. And at the time I didn't have any, this is before, you know, iTunes and podcasts and things like that. So I didn't have the ability to, to go and, um, and, and listen to stuff like that. So I was like, what should I listen to? And I went into my house and I had a CD player and I had this old course, uh, from these platinum meetings that Dan Kennedy was having. And so I put him in, put my headphones on. I started digging. I spent the entire day digging out my whole front yard to try to find this broken pipe. And while I was doing that, I was listening
Starting point is 00:05:12 in behind the scenes of a private mastermind meeting that was happening. I remember listening to person after person, all sharing their ideas and their thoughts and their wisdom. And I remember just thinking, man, I would have paid any amount of money to be a fly in that wall in those meetings when they were happening. And just having a chance to listen, I learned so much from this group. And I remember after that thinking, I have to be part of this group. I have to be part of this group. And so then a day or two later, I went and I went back to Dan Kennedy's website. I got his information. I was like, I got to be part of this group. I contacted his office and said, well, this is his mastermind group, but it's sold out. It's like a two or three year waiting list, but you can get
Starting point is 00:05:43 on the list if you want. I was like, no, no, you understand. Like I have to be in here. Like I'm a big player. I'm a big internet marketer. Like I'll be amazing here. And they're like, no, we're sold out. And I kept bugging him. I kept having my friends contact and everybody I could possibly to get in. And finally, I think they got annoyed with a little kid who was kept bugging him. And they're like, fine, here, you can join the program. Here you go. And they sent me an application form and we're getting the application, looking at it. And I think the fee to sign up was like $25,000, which is probably as much money as I'd made, you know, to that point in my internet business. And I was like, oh my gosh, I can't believe it's that much money. But at the same
Starting point is 00:06:13 time, I was like, I've just been talking this big game to these guys about how, you know, how good of an entrepreneur I am. Like I have to be there. So I took out my credit card that I didn't have the money for. And I ended up buying access to this mastermind meeting. And I remember thinking and telling my wife and my friends, I'm going to go to this Dan Kennedy mastermind meeting. It's going to be amazing. I jumped in a plane. I flew all the way to Baltimore, Maryland. I got there, and I walk in this room not knowing what to expect, and there's 18 people in the room, counting myself, and then one other person, and it wasn't Dan Kennedy. I remember looking. I'm like, who's that guy? We sat down. He started facilitating this meeting, and I remember
Starting point is 00:06:42 being really confused at first, and he introduced himself as Bill Glazer. Now it's funny is looking back in time. Now, Bill was my main mentor for the first six years of my business through this mastermind group. And he was, he was Dan Kennedy's business partner. He ran this group and he ran it very specific, very certain way. I'll talk about this here in a minute. Um, but that, that mastermind changed my, my, my life. Um, I went from making, you know, probably $25,000 to have my first million dollar year, my first $10 million a year, and really getting the foundation of my life. I went from making probably $25,000 to having my first million dollar year, my first $10 million year, and really getting the foundation of my business. But more so than just my business, my life, helping me figure out things. And that mastermind group to this day, some of those people are still my closest friends. And so that was kind of my first experience with
Starting point is 00:07:19 the mastermind group. I'll talk about in some of these videos coming up how I facilitate my masterminds and things like that. But I want to come back to this book. So this book, I'm sure you've probably heard of it. Some of you probably haven't read it yet, but if you haven't, you should. But the book is called Think and Grow Rich. And this is actually a first edition copy I bought off of eBay. I have an obsession with really, really old books, and so I buy a lot of them. And this is one I bought recently because Napoleon Hill, did I say Napoleon Dynamite? Napoleon Hill, he wrote this book clear back in 1937 and what's interesting is Andrew Carnegie actually was the one, I think Andrew Carnegie was a billionaire at the time, he's the one that commissioned Napoleon Hill to go and write this, to go interview all the most rich famous people
Starting point is 00:07:59 and figure out what do they know that we don't know and like come in and let's make it into a book and so he went out there and did that and there's so many amazing principles inside this book that um if you if you read it like i think most people today who have made you know tens if not hundreds of millions dollars attribute this is one of the first books that shifted their their thinking but one of the concepts he talked about here is the concept of a mastermind and as to my knowledge this was the very first um time that the concept of mastermind was ever taught was inside of this book and it's interesting because um i took some notes before we started recording this for you guys. A lot of people think masterminds are different things.
Starting point is 00:08:31 I think the internet marketing world has kind of defined a mastermind. Is this what it is? It's a group of people that meet together and it's kind of how it works. But the reality is initially in Think and Grow Rich, what a mastermind was a little bit different. Inside the book it says two minds, no two minds ever came together without thereby creating a third invisible intangible force, which can be likened to a third mind, also known as mastermind. So basically saying is when, when two people get together that, you know, I have my mind, you have your mind. We come together in a room, we start sharing ideas.
Starting point is 00:08:58 And what happens is that the power of synergy, you know, Tony Robbins always talks about proximity is power. When you're in that room, sharing ideas, a third mind that's smarter than either of us appears, and the ideas get bigger, and that third mind is called the mastermind. So anytime at least two people meet together, it creates a third and powerful mind called the mastermind. So that's really what it is, is people getting together and working together. In fact, it's interesting, Andrew Carnegie attributed all of his success to his mastermind group. In the book, Thinking Roads, they talked about how a lot of people said that Andrew Carnegie wasn't that smart
Starting point is 00:09:30 of a person. I'll probably slaughter this story, but basically, someone came to him and asked him all these questions and he didn't know the answer to them. They're like, how are you the richest man in the world? You're not even that smart. He said, look, I may not know the answer to everything, but within my mastermind group of people, I'm one button away from giving the answer to any one of the questions you want. So I don't have to know it., but within my mastermind group of people, I'm one button away from giving the answer
Starting point is 00:09:45 to any one of the questions you want. So I don't have to know it. I just have a group of people collectively where the mastermind intelligence among us has everything. And I remember thinking about that as I joined that first mastermind with Bill Glazer and sitting there in the room. And at first I was kind of annoyed
Starting point is 00:09:57 because Dan Kennedy wasn't there. And then I started watching this and the first person got up and the person talked about their business. They shared all the big wins that they had in their business that year. And I'm listening. I'm like, oh my gosh, like all these ideas start flooding into my head. And then after they started asking questions and people started coaching that person, I started watching as these other millionaires were coaching
Starting point is 00:10:15 this person on, on how to fix their business, what to change. And I'm sitting there looking, looking at this through my lens of my own business. I was getting ideas and thoughts. Like it just shifted the way that I, that I thought about things. And, um, it's amazing because, you know, um, the, the growth I had in that short period of time was, was second to none. And so, um, that's kind of what a mastermind is. And I'm going to be talking a lot about this over the next, uh, the next few weeks. Um, partially because as you may or may not have heard, Tony Robbins, uh, Dean Graciosi and me have been putting together a project, um, all about masterminding and how it works, how you can create your own masterminds, how you facilitate them, how does it work.
Starting point is 00:10:48 In fact, in my business right now, we do over eight figures a year in mastermind sales between my inner circle mastermind, some of you guys know about, which I actually run here in this room. This is my mastermind room. I created it specifically for my inner circle mastermind. We also have another type of mastermind program. It's a group coaching program. Between the two, we do over eight figures a year. And there's not many companies out there that do more than us. On top of that, you've got Tony Robbins, who's been doing this stuff for longer than I've been on this earth. And Dean, the same thing.
Starting point is 00:11:14 In fact, I joined Dean's mastermind group. It's $100,000 a year. Him and Tony are launching a new one that's $250,000 a year. But we want to teach you guys behind the scenes of how these things work. A lot of times, I think, when we get into this type of business, we want to create information products, things like that. The first default is like, I'm going to write a book or I'm going to create a course. And those things are good, but they can be really hard. In fact, one of the most powerful things you can do instead of that is actually creating a mastermind group. It's easier to do. It's more
Starting point is 00:11:38 simple. And a lot of times, it's more transformational for the people who have a chance to go through it. And so I'm a big believer in it. And I'm actually going to be showing you guys more and more like how we run our masterminds, what they look like, how do we fill our masterminds, a bunch of other stuff. But at the end of this series, Tony, Dean, and I are launching a new product that is coming out. And I've got some insane bonuses for you that are just specific for those who are watching these videos right here that nobody else gets. And so I want to make sure you check back on this page to find out about all the bonuses. But what I want you to do right now, this is your first task should you choose to accept it, is me, Dean, and Tony are going to be doing a live webcast here in the next couple days. The date and the time will be down below. There'll
Starting point is 00:12:11 be a button. Just click on that button and it'll take you to a page where you can register for that. I'm actually flying down to Arizona to be in Dean's office. Tony's going to be there as well. All three of us are going to be in a room. It's going to be insane. I just want to make sure you are there. So make sure you register down below. Come show up and we're going to be in a room. It's going to be insane. I just want to make sure you are there. So make sure you register down below. Come show up. And we're going to be talking about the product, the course, the software, all the stuff that's coming out in this launch, which is really, really exciting. But make sure you don't buy yet. That's the biggest thing. I'm putting together a bonus that is insanely cool. You'll see on this page somewhere a little hint of what it's going to be. But I have a really special offer for you guys that's going to blow your mind. It'll
Starting point is 00:12:42 take the investment you make if you decide to make it in this training program, and it'll make it 10 times even better and cooler. So that's the game plan. So that said, right now, your call to action is to click the link down below and go and register for the web class with me, Dean, and Tony. It's coming up soon. It's going to be so much fun. I want to make sure you are there, so do not miss it.
Starting point is 00:12:58 And that's all I got, you guys. Click down below. And on the next video in the sequence, in the series that's going to be coming out, I'm going to show you guys how we run our mastermind funnels. What does the funnels look like that we use to actually get people into our mastermind? I'm going to show you guys behind the scenes of two different ones, how they work, and how you can use them to grow your own mastermind groups as well. So with that said, register down below, and I'll see you on the next video.
Starting point is 00:13:18 Hey, everyone. This is Russell. Welcome back to the next video in this series. Today we're going to be talking about mastermind funnels. How do you actually fill up one of your mastermind groups? That's something that's interesting. When I told you guys before my story about being in Bill Glazer's mastermind group for six years, and when it was done, he sold the company, and I decided I want to plug in a different group and see if there's more people out there I can connect with. And so I started joining other mastermind groups.
Starting point is 00:13:40 I joined one after the other after the other, but I never found one that really resonated with me. I thought, you know what, what if I just started my own? And I didn't know what that looked like, what it meant, but I started trying to do it. And at first it was really, really hard. It was like pulling teeth, trying to get people to join. I tried everything I could dream up from like, you know, doing webinars, doing teleseminars, like calling people on the phone, like randomly like messaging people through Facebook and like PMing and like all the, you name it, I tried it, nothing worked. And I was like, you know what, Russell, you're this guy who's obsessed with funnels.
Starting point is 00:14:08 Why don't you figure out a funnel that'll work for this? I was like, okay, well, is anyone else doing anything like that? I don't know how to do it. I had one prior business. I had a call center where we had about 40 or 50 sales guys on the phone calling all of our leads and selling stuff like that. So I had a little success doing that before, but I was like, I don't want to have 40 or 50 sales guys on the phone calling all of our leads and selling stuff like that.
Starting point is 00:14:25 So I had a little success doing that before. But I was like, I don't want to have 40 or 50 salespeople again. There's got to be a better way. There's got to be an easier way to do this. Like, what does it look like? And so we went to the drawing board and started trying a whole bunch of different things. And what came out of it was basically two funnels. And two funnels that were so powerful.
Starting point is 00:14:40 Like, these funnels replaced literally like 30 to 40 full-time salespeople. The funnels did all of the scrubbing, the washing, the getting rid of like the people that weren't a right fit, finding the best people and pulling them out. And just give me the point where literally we built an eight-figure a year coaching, consulting, masterminding company with just two salespeople. And so we did it with these two different funnels. And I'm going to show you how to work because they're really simple, really easy. And then what's cool is if you do invest in the training that Dean, Tony and I are putting together, I've got a long form video. I actually go deeper. I show you every single page. I give
Starting point is 00:15:11 you the share funnel links, these funnels and other stuff right now that are really cool. But for right now, I just want to kind of map out what they look like. So both these funnels are relatively simply, there's only a relatively simple, there's only three pages in both of them and they're almost the same other than one key component. So the first one is what I call the free case study funnel. Okay. And the whole concept behind this is you got to figure out like, what is, what is the result you're trying to get your customer, right? And have you done that for other people in the past? And if you haven't yet, have you done it for yourself, right? Like if you're like, Hey, I'm gonna teach you how to lose 800 pounds in a weekend, which is a horrible claim. Don't do that. You'll go to jail. But let's
Starting point is 00:15:46 just say you had yourself, right? And you're like, I am a teacher. I lose 800 pounds a weekend. If you've done it for other people, it would be case study about their story. That's always better than your own case study. But if you don't have one, then it's your own case study about how you lost 800 pounds in a weekend, right? But whatever it is, that's the first thing. So then we have right here. And basically this is the video of you sharing the case study. And then my, my headline, free case study, dot, dot, and then boom, whatever the case study's about. Very simple, very easy, right? Then over here, you're going to have your Facebook ads and stuff like that. It's talking about, hey, here's a free case study about how I did, blah.
Starting point is 00:16:16 Very simple. There's no trickery or tricky copy or sneaky thing. It's very simple. It's like, free case study about how I did, blah. Ads are like, hey, do you want to see a free case study about how I did blah? Go here. They go to the funnel. They watch this video. And this page is what we call the reverse squeeze page. Like a typical squeeze page, someone comes to it. You give them some curiosity and give you their email address. Reverse squeeze page, they come, you give all the value up front. So there's a whole video
Starting point is 00:16:38 here. It could be 10, 15 minutes sharing case study about how you did whatever you did. And then the end of it, the call to action is like, if you'd like my help implementing this inside your business or your life or your, you know, whatever it is you're selling, then click down below to apply to work with me. And there's a button down here that says apply. And it's that simple. Okay. That's page number one, the free case. So it clicks on apply. It pops up from here. We asked for the name, the email address. Typically, um, this gives you the ability to follow up them from here. We ask for the name, the email address typically. This gives you the ability to follow up with them back here and then that redirects now to page number two.
Starting point is 00:17:09 Okay, now page number two is where you have their official invitation, okay? And here we kind of talk about more about what it looks like. If you're going to apply to work with me, here's how it works.
Starting point is 00:17:18 This is your official invitation. We explain the program in some detail. Not super good detail but enough to kind of get excited and then we have the application form right here where they fill out different questions. And here is where we call this a takeaway sell.
Starting point is 00:17:31 The old school, I told you before, I had a call center where we were calling all of our customers trying to sell coaching. A takeaway sell is different. A takeaway sell is like, look, I don't want to take everyone. Pitch me on why I should work with you. So instead of you pitching them, like, oh, you should work with me because I'm amazing and blah, blah, blah, blah, blah, blah, blah, blah, all these kind of things. Instead, you say, look, tell me work with me because I'm amazing and blah, blah, blah, blah, blah, blah, blah, all these kinds of things. Instead you say, like, like, tell me, like, I'm busy. I did this for myself. I've done it for other clients. I knew it for you as well, but why should I work with you? I can work with anybody, but why should I work with you? So they have to actually then pitch them, pitch, um, you on why you should
Starting point is 00:17:57 work with them. Okay. It's changing the whole sales psychology. I'm flipping it on its head. Okay. They tell you why they should work with you. Okay. And you send emails here and you can send a bunch of emails here, trying to get them to fill us out. Okay. Then after they fill out this page right here, then you take them to what we call the homework page. The homework page has a couple of really important things. Number one is there's this gap between when someone registered, like someone fills application and when you actually call them on the phone to sign them up for your coaching, right? There's this gap that happens in between. And so the homework is where I'm trying to like
Starting point is 00:18:26 intensify the, um, the relationship with them. Okay. So on my pages here, um, if you guys ever seen my video where I, uh, tell a story about, um, my wife and I try and get pregnant. I try to build a relationship about, um, about why I care about business and what happened, how we go fertility. And I tell the whole story behind that and it makes people connect with me at a different level. So I haven't given homework of assignments to do, videos to watch, things like that they need to do before this phone call happens. Okay. And then after that, then they go and there's a phone call. And the way we do our phone call, I'm not going to go into details, but it's a two-step. There's a, there's the first person that's called the setter.
Starting point is 00:18:57 And the goal of the setter is to go over applications, see if they're a good fit. If they are, then it moves on to the closer and then qualifies them and gets them into the program. So usually we have two salespeople to do this, this process. Okay. So that's kind of the whole thing. Now, um, one more really cool thing that we learned when we were doing this, um, is back in the day when we had the big call center, um, it was structured where if we outbound called them, um, how much we made per application. So our dollar per application, um, it would, it would, um, if we were outbound calling them, it would go down, right? But if they were calling us, then it would go up. So what we also do,
Starting point is 00:19:31 we have a section here where I try to get them to call us. Like, hey, if you want to jump the front line, here's the phone number, 566-666-whatever it is. Give us a call, call this person, and it'll jump your application to the front. So I want to find the people that are the most hyperactive, most excited, have them call us so we can look at our application faster. And what happens is that it increases how much money you make. Okay. Now I'm going to show you guys some basic stats and I'm, I'm nervous about sharing this because these, these change from industry to industry and business to business, but some basic applications. Um, when you're looking at like Facebook ads, YouTube ads, Instagram ads, my goal is to spend less than $100 to get somebody to fill out this application here.
Starting point is 00:20:10 Okay? So if it's costing you $300 or $400 to get someone to fill out the application, means your case date wasn't good enough, the hook wasn't good enough, whatever it was. Okay? If it's below $100, it's like, sweet party, give us as many applications as we can. On the back side here, again, you're not going to accept all the applications. You just accept the people you want to work with. But on average, we'll make about $1,500 every application we get.
Starting point is 00:20:32 So we spend $100 to make $1,500, okay? So 15 extra money, which is amazing. But that's kind of how that thing all happens, okay? So that right there is the free case study funnel. It's very powerful, very simple, very easy. If you do multiple things in your coaching program, your business or your mastermind group, you can do different case studies
Starting point is 00:20:48 on different things that you can solve, different problems you can solve for people. It's always come back like, what's the big result I can get for someone? Then they case study showing how I got that result and that becomes a hook to get people into this whole flow, okay? So there's the case study funnel.
Starting point is 00:21:00 Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before rocket money came along. Literally a couple months ago, we downloaded this app and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Okay. Rocket money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your spending and
Starting point is 00:21:28 helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need, and the best part is they even monitor unusual spending activity, and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over a thousand dollars a month when we started using Rocket App.
Starting point is 00:22:01 Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more
Starting point is 00:22:43 sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription,
Starting point is 00:23:22 no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com slash clicks. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need.
Starting point is 00:23:55 Now, the second type of funnel is almost identical. From here on, it's identical. It doesn't change. But this part right here changes a little bit. And this right here, so I bit. And, um, this right here, so I'm going to do this and I'll arrow up to here because this whole rest of the process is the same. Um, instead of having a free case study, what we do is we just have a straight, um, story or testimonial. Okay. The person right here. So if you've seen, um, my inner circle page,
Starting point is 00:24:23 there's a video of Liz Benny telling her story, her story worked with me. It's like a three minute video for telling her story. It's what happened to work with Russell was amazing. This experience I got you, if you have a chance to work with him, you work with him. And then right there, there's an apply button apply and boom pushes them to the same funnel. Okay. It's two, two, two funnels. Very similar. One is here's a free case study about how I got this result for somebody. And number two is just, here's a success story. Here's something that somebody did. It's awesome. And it's very simple, very easy. Okay. So there, that's, that's kind of it. You guys, after like literally probably five years of testing and tweaking and trying multiple pages, tons of pages, no pages, like
Starting point is 00:24:57 this kind of hook, this kind of like all sorts of stuff. And all of a sudden done like these two funnels and that process for the ones that work the best for us out of everything. Okay. So I hope that this video helps you see behind for all my funnel builders who are geeking out on this, like, how do I now get people into my mastermind groups? This is the process. This is the path. This is exactly how we do it and how you can do it as well. Okay. All right. So with that said, I want to remind you guys that, um, the big launch for masterminds coming up. And, um, I want to also remind you that we have a very special bonus coming out and inside this bonus, there's some really cool things. Number one, being the question that most
Starting point is 00:25:28 you guys that will be asking me or thinking in your head is like, well, what, what does the setter say? What's the closer say? What's the different, how does this work? A part of my special offer is going to be giving you the actual sales scripts for both of these people, as well as training to train them. So if you just have two people, you basically watch this video, read the script, and that'll be part of this. This bonus and all the other stuff I'm going to tell you guys in the next video is only available right here inside of this. If you buy through my affiliate link, if you buy anywhere else, you don't get that part of the bonus. So I just want to remind you of that. So make sure before you buy this package to come back here, check out exactly my offers. When it
Starting point is 00:25:59 goes live, it's going to be going live next day or so. All right. So the last thing I want to make sure you do right now, the call to action for this video is make sure if you haven't yet registered for the web class with me, Tony, and Dean, it's coming up very, very soon. There'll be a button down below. Click on that button. It'll take you to the page to register for web class. It's going to be so much fun to hang out. So make sure you register for that. And with that said, after you register, then just wait for the next video to come out because the next video is going to show you what you get when you buy through my affiliate link. It's going to be a lot of fun. I think you're going to love the offer.
Starting point is 00:26:26 It's very special. It's going to give you this piece of the puzzle, which I know you're going to love, and a whole bunch of other cool stuff as well. So that said, thanks, you guys, and I will see you on the next video. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode,
Starting point is 00:26:38 then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff, and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan, Kenny, and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free, just for saying maybe. You can get this gift from Dan and from me right now at NoBSLetter.com.
Starting point is 00:27:08 Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month, one from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.

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