The Russell Brunson Show - My New "Thank You Page" Secret

Episode Date: May 11, 2020

This is getting me $4 per lead before we sell them anything. On this episode Russell talks about re-discovering the thing that turned Clickfunnels from a few million dollars a year business into a few million dollars a month business. Here are some of the insightful things to listen for in this episode: Find out why asking people registered for a webinar what they were struggling with lead to something Russell had forgotten about.. Find out how a thank you page can help you make back the money you spent on ads before you even begin a webinar. And see why Russell is going to try and take more advantage of this trick and why you should too. So listen here to find out the thank you page secret that helped Russell make money before his webinar even began. Transcript - https://marketingsecrets.com/blog/309-my-new-thank-you-page-secret Learn more about your ad choices. Visit megaphone.fm/adchoices

Clear your schedule for you time with a handcrafted espresso beverage from Starbucks. Savor the new small and mighty Cortado. Cozy up with the familiar flavors of pistachio. Or shake up your mood with an iced brown sugar oat shaken espresso. Whatever you choose, your espresso will be handcrafted with care at Starbucks. What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. with care at Starbucks. and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so seriously, you know when something is working really good and you stop doing it for some reason? That's what happened to me. So let me tell you a story. When we launched ClickFunnels, we tried multiple different types of funnels, right, to get this thing to take off.

So number one, we tried just selling a free trial to Continuity. We launched that and it bombed because we couldn't, number one, afford to pay for ads on anything because we didn't make money for 14 days. So it was hard to grow. Number two, affiliates didn't want to promote because they weren't getting any money. So we're like, dang it.

All right, so then we shifted around. We're like, all right, we're going to sell ClickFunnels for $1,000 for a year account and that'll be our model. So we did that and the webinar worked and it converted. The problem was we made $1,000 and then we didn't get any money again for another year which makes and that'll be our model. So we did that, and the webinar worked and it converted. The problem was we made $1,000, and then we didn't get any money again for another year, which makes it hard to hire developers and programmers

and support people and all these people for the things. We're like, ah, we want continuity income. So then this was the idea. This was the idea that took ClickFunnels from like a couple million dollar a year business to a couple million dollar a month business. What we did is we had a basically, you would register for the webinar

and then on the thank you page, you would go and get a free trial to ClickFunnels. I said, go get a free trial before you show up, that way you can play with it and then we're gonna show you how to use it when you get on the webinar. And that was the magic sauce. Year number one, we sold,

I think 2,500 people bought the $1,000 offer, but 7,500 stuck on the year. So the end of the year when we had 10,000 active members but 7,500 stuck on the year. So at the end of the year, when we had 10,000 active members, 7,500 stuck from the trial. And then we had continuity to pay for bills. We had cash to pay for ads and to pay for affiliates and things like that. And that was the secret. And we did that for years. And then I forgot. So there you go. So what happens to the best of us? I forgot about that. And for the most part i didn't do much things on the thank you page automated webinar someone opted in now and they go directly

to the webinar and you got sold but you didn't get the thank you page all those kind of things so rewind back to um three weeks ago we were doing the very first ever secrets master class and the secrets master class whole point of it was like hey there's i'm gonna teach you a secret from dot-com secrets expert secrets and traffic seekers book and at the end of it make you an offer for click funnels and so we did that and like almost like a last minute thing i was like, hey, I'm going to teach you a secret from dot com secrets, expert secrets, and traffic secrets book. And at the end of it, make you an offer for ClickFunnels. And so we did that. And almost like a last minute thing, I was like, hey, how about this on the registration process?

Let's ask them the question, like, where are you struggling most in your business? And the question was simple. It was like, number one, I'm struggling because I don't have a funnel. Number two, my funnel's not converting. Number three, I need more traffic. And then based on what they picked, it took them to three different thank you pages. So if they said, I need more traffic, thank you page is like, thanks so much for registering. Hey, you told me that you're struggling with traffic.

You should get a free copy of the Traffic Secrets book. Like, it's awesome. Go get it. You know, and if they said, I'm struggling with conversion, I was like, hey, thank you so much for registering. By the way, you told me you're struggling with conversion. You should get the Expert Secrets book. I'm like, I'm struggling with funnels.

I'm like, Docum Secrets book, right? So three different thank you pages. And I said, go get this book before the webinar starts. And that way, you know, when the webinar ends, you'll get the book in the mail and then you'll be able to start studying it. And that was the offer in the very first week of the launch. Before the webinar hit, we did $50,000 in books, you know, people going through the book funnels before the webinar started $50,000, which is crazy because I spend $50,000 in ads to fill that webinar. And I still would have been breakeven.

Okay. He is getting this. So that was pretty exciting. The number two, um, we had kind of the exact same thing is, uh, uh, I did it the second week and the same thing. We had similar results. Um, we didn't have as many leads coming through. So it was smaller, but same kind of thing.

And then, uh, this week, uh, or last week we did funnel Fridays for the first time. And I might've told you about that a little bit. We did Funnel Fridays, and we did the same kind of thing. When they registered, I asked them that. But we also have Jim's book. Jim wrote a book called Copywriting Secrets. So I said, is it funnels, copy, conversion, or traffic? And based on that, there's four different thank you pages. Same thing. It crushed it. We did, I don't know, 30, 40 grand in sales before the webinar started, before the thing even started, which was crazy. And then this week, we, 40 grand in sales before the webinar started, uh, before the thing even started, which was crazy. And then this week we're doing, um, this, the list building secrets training course.

And, uh, we hadn't registered, but this time, instead of having one of the books, I was like, I was like, we have, um, we have a $7 report called leadfunnels.com, which is like, has like 108 different swipe files, different lead funnels I like. And there's obviously a whole funnel behind it. So this one, I hadn't registered for list building secrets. And the thank you page is like, by the way, after, you know, thanks so much for registering. You should go get this report before the thing starts. Go get it right now. So people would go and they would get it. It's a $7 report.

So, um, we sent two emails out for this, for this thing. We had over $10 people register over $40,000 in sales from lead funnels.com on this free thing. That means we made $4 for every opt-in before the training even started. Anyway, are you guys getting this? I want you to understand because using your thank you pages efficiently and effectively can literally replace your ad costs. It makes your ads free. I can spend $4 per lead to get someone to register for this summit now, for this training series, and still be profitable up front before the thing even starts, which is crazy, right? I think that's what I had forgotten about, and it's so exciting.

For me, I'm more excited refreshing the thank you page stats than I am with doing the actual webinar, doing the sales. I'm more excited about that part of it because it's just free money before we even start the selling process, which is really, really cool. So I want you to think about that and go back. What are your front-end offers you have? What can you put in thank you pages, for your webinar registration pages, for your opt-ins, for your everything? The thank you page offer may be the new secret that we're remembering once again. And so I want to put that into your minds as an interesting thing to think about and to start playing with. So anyway, I'm going to keep doing keep doing it. I'm gonna test a bunch of offers,

different things. Um, but I'm just pumped and excited about, so I want to share with you guys today as we're going in, um, to today. So I'm going back into day number two now of list building secrets training, um, to keep fulfilling. And tonight I make the soft offer and tomorrow we make the harder offer. And, uh, even if we fail, we already made 40 grand up front before we even started the pitch, which is amazing. So my goal is to 10x that so if i can make 400 grand that'd make me happy but i don't know who knows we'll see what happens anyway appreciate you guys thanks for listening and go a little back and look at your thank you pages there's gold sitting there you need to take advantage of so that said thank you guys so much and we'll talk to you soon bye

hey everybody this is russell again and quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact.

Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now, stop everything, pause this audio, go online and go to onefunnelaway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com.