The Russell Brunson Show - My Plan To Build A $100M Per Year Business From Scratch
Episode Date: January 19, 2024Have you ever wondered, "What would Russell Brunson do to grow a company to $100M per year?" This episode is going to be a treat, because I've only revealed this plan three times to people who have in...vested thousands of dollars, and this is the first time I'm revealing my $100M per year plan publicly! Specifically, this is my plan to grow my newest company, Secrets of Success, into a $100M per year business in 24 months and it follows the strategy I've termed, "The Linchpin." And you can see this entire plan in much more detail during our "Two Comma Club LIVE: Linchpin Edition" event starting February 7th through February 9th. Come and check it out at https://twocommaclublive.com and get the entire plan for your business following the exact same blueprint! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Two Comma Club LIVE Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcript
Discussion (0)
Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions.
This coffee is so good. How do they make it so rich and tasty?
Those paintings we saw today weren't prints. They were the actual paintings.
I have never seen tomatoes like this. How are they so red?
With flight deals starting at just $589, it's time for you to see what Europe has to offer.
Don't worry, you can handle it. Visit airtransat.com for details.
Conditions apply.
AirTransat.
Travel moves us.
Welcome to the Marketing Seekers podcast.
My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist.
You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels.
And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow
the startups I believe in.
During this podcast, I'll take you behind the scenes and show you how we are bootstrapping
ClickFunnels and my other businesses from startup to nine figures and beyond.
Welcome to the show.
What's up, everybody?
This is Russell Brunson.
Welcome back to the Marketing Secrets Podcast.
And oh, do I have a treat for you today.
So are you ever curious, like what would Russell do if he was trying to build a
new business to a hundred million dollars a year? What would be the step-by-step process? Well,
good news is, as I've explained it three times in the last year, once was the Pirate's Cove to
my Category Kings and Atlas members who paid $250,000. Second time was in a deck in day with
my inner circle members who all paid $50,000 to be there. And the third time was in a deck in day with my inner circle members, um, uh, who all paid
$50,000 to be there.
And the third time was at funnel hacking live nine.
I did on stage and the one I did for like nine, um, basically we had about, uh, it was
about an hour long and I'm not going to give you that one cause that one, you know, this
podcast and my podcast typically, you know, 20, 30 minutes long.
So, uh, but the one I did at deck in a day, um, I kind of walked through the process and, um, I want to give that to you. Um, cause I think it'll help you guys to kind of see
like what I'm doing, like why we do the linchpin, why it's so important, how we're using it to scale
and grow our companies and a whole bunch of other stuff. And so I'm gonna give you that version,
but if you want to see like the full out, like long one from funnel hiking live, there's only
one way to do it. Okay. We don't normally sell replays if I'm not getting live and stuff like
that, but coming up here in a couple of weeks, I'm doing a new event called Two Comic Club Live
Linchpin Edition. And the first time we did Two Comic Club Live event was during the pandemic.
And it was amazing that obviously that presentation got shut down because that event got shut down
when the pandemic was over. And so now we're doing a new one. It's called Two Comic Club Live
Linchpin Edition. And basically I'm taking all the core presentations
from Funnel Hacking Live 9,
as well as like a dozen other amazing presentations
that were not at Funnel Hacking Live.
And we're doing a three-day virtual event.
It's gonna be so much fun.
And so if you wanna see the full long,
full version of my 90 minute or 60 minute presentation
teaching how I'm gonna go from zero to $100 million,
you can get the whole thing with the slides
and everything there at the event.
The coolest thing about this event is this is a, some of you guys have seen me
do events like this in the past. And it's really cool because some of those things were, um, the
event is worth 300 bucks easily, but I'm not going to charge you guys for the event upfront.
Uh, in fact, all you gotta do is you gotta go to two comma club live.com and go sign up, put your
credit card in, and then you can have a chance to go through the entire event. And then when the
event's over, if you like it, then you can pay. And if you don't like it,
you don't have to pay anything. So it's kind of like a risk reversal because I want to make sure
that you guys love it as much as I think you're going to love it. But it gives you the chance to
literally sit through 80% of Funnel Hacking Live, the last one, plus a whole bunch of new
presentations and more of Funnel Hacking Live. And it's awesome. And so basically the option
is you sign up right now, you put your credit card in, $0 now, and then when the event's over,
if you like it, you pay $197, $197.
So you can literally go and just sign up, go through the event and then cancel.
And then you don't pay anything at all.
Or you can, again, after the event's over, if you like it, you pay basically 200 bucks.
Or there's also a prepay option where you save, you save 50 bucks for 150 bucks.
You prepay and you get the whole thing and you get the replays for about a couple of weeks.
So anyway, it's worth going to.
We've got almost 1,000 people already registered for it.
It's going to be a really fun virtual event that I'm going to be hosting.
It's not just watching random videos.
I'm literally going to be from Boise headquarters streaming live.
The dates are February 7th through 9th.
So yeah, I would recommend go get your ticket.
2comaclublive.com, T-W-O-C-O-M-M-A-C-L-U-B-L-I-V-E.com. T W O C O M M A C L U B L I V E.com to comma club live.
All spelled out.
This is a one time virtual event.
It's gonna be so much fun.
So if you want to understand linchpin even deeper,
please come to that.
Uh,
with that said,
on the list,
you have a chance to listen to this presentation,
um,
about 20 minute presentation to me showing how I'm using linchpin to grow
seekers of success.
And I hope you love it.
And I hope you come with,
hang out with us, um, to go really, really deep in the linchpin over to Seekers for success. And I hope you love it. And I hope you come with, hang out with us to go really, really deep in the linchpin
over at 2comiclublive.com.
Thanks so much.
And I hope you enjoy this presentation.
So at the end of the Atlas group, we had like a two hour window before it ended.
And everyone's like, well, we're out of stuff to do.
What do you guys want to talk about?
And they're like, tell us how you're going to launch six secrets.
And Eileen was interesting.
Eileen's like, I think it's impossible to do a $100 million a year business that's not a software company.
I was like, oh, that's a huge false belief.
It's totally possible.
And so they're like, well, show us how you're going to do secrets to success.
I'm like, okay, that'd be easy.
So this is my model, my plan.
And I think my goal is to get $ hundred million dollars within 24 months, uh,
MRR, right. Or yeah, ARR. So a hundred million a year annual recurring revenue is the goal with
it. So that was kind of thought exercise. And we're trying to reverse engineer the math numbers
I don't have in front of me. So maybe you'll remember it better than I can. But, um, so
all right, should we do it? That's really fun. You guys wanted to see Lynchpin at a hundred
million in 24 months. Okay. So step number one then is like, what are we actually
selling? And unfortunately for most of us, me specifically, as I always start with like,
what's the funnel going to be? But with this, I was like, we need to make sure the product's
really, really good. Like what's that actually going to look like? And so, um, and we've,
and Justin's been closing these deals like crazy. We've got Napoleon Hill foundation.
We've got Nightingale Conan. Like we got, um, it's exciting. Um, and so first thing is like
the actual membership site, right? Uh, so here's what it looks like. Secrets of success. You guys
know, I love my side menus where we've got different tiers. So right now we're leading with,
um, with two tiers of continuity and eventually we'll be opening up
a third. Um, a couple of things is like the power of software continuity is software sticky,
right? Somebody signs up and they're less likely to leave. The problem with info product continuity
is like when someone has info products, if you cancel you, you know, it's not, there's no pain
to disconnect there. That was always the biggest problem with, um, with Dan Kennedy's newsletter
was just like, there's no pain to disconnect. So I'm like, how do we create pain and disconnect
inside of a continuity program? And there's a couple of ways that I've seen that work really
well. One, which goes against my selling model. So I'm not using it, but it's like the front end
is like, you charge $500 for, to get into the program. Then it's nice and dollars a month.
And that keeps people in because if they cancel, they got to pay 500 to get back in. You know what
I mean? Um, but that goes against the MIFCI thing. So I don't, we're not doing that, but that's one way that I'm like, that keeps people sticking
longer because it's the cancel. They got to pay 500, get back in. So there's like that pain of
like, if I just can't come back in, it's going to cost a lot. Right. Um, the second one is when
we're thinking through this is like, is, um, audible's model and audible sells, um, credits,
right. Um, and see credits to unlock audio books.
But if you cancel, well, in my world, it'll go away.
So what will happen is when someone joins Speaker of Success, there's kind of two pieces here.
Sorry, I wasn't prepared for this.
So I'm going to jump around a little bit.
We'll edit it and put it in chronological order later.
So if you follow like Stu McLaren's methodology with membership sites,
the most important thing you can possibly have is a success path, right?
One of the mistakes that I make,
other people make is like you have a membership site.
It's like, here's a billion things.
You have access to everything, right?
It's like paying for a library card.
No one pays for a library card because you walk in and everything's there, right?
So Stu's like the most powerful thing in a membership site is a success path.
So first thing is you come to see your success and there will be a success path
that like takes you through these trainings that you go through um so on and so forth so success path um our plan with
these trainings are to be facilitated trainings which how many of you saw the lynch the two
lynchpin events we've done so far um we're taking garrett white's facilitated model and doing it
live in two comic club x coaching program and just working insanely well
this is not gonna be done nine minutes
anyway so we'll put a thumb in that it's awesome so we're gonna be doing that right
is these will be facilitated training so someone will come in there it's like join like first
training good in there they jump on it's a one-day event teaching people like the the core things
they'll graduate from that one it'll take them the next step and takes them through the success path, which hopefully will take them three, four,
five months to get through the whole thing. But it's the thing that's moving them through the
process. Right. And the goal is like getting them engaged, moving through a process while you get
them to stick with the community. People join continuity for a hook. They stick for the
community. Right. So that's the first part is this is the, this is the train cycle to get them
connected. Now we're going to get them connected to the community.
And so the other piece, and because I like, me personally, I like having lots of stuff,
the second piece of this is going to be a library.
So when you log in, it'll appear, it'll be like home, and there's a tab that says library,
and then there'll be a couple other things.
So you'll see the library tab.
You click on it, and it pops you over to a page.
And on that page, have you seen these pages yet? I'm learning off the street tonight. They're beautiful. Um, anyway, I have all
my favorite authors like Napoleon Hill or some sweet Mard and like all my favorite authors are
here. At least Lincoln Benedict. Um, anyway, all the authors we have and then underneath there's
like, Oh, we have three to point Hill courses. We got two from Orson Sleemar and we got,
and so we have all the courses, right? And so what happens when you join the the member site, each month you get two credits, like Audible credits, right?
So it's like you have two credits.
Go pick which courses you want.
It's like, oh, I want to go to Napoleon Hill.
I want to go listen to Maxwell Maltz.
And what's cool is like some of this stuff right now, Jenny's got a team where we're taking all these old books I've been buying.
We're scanning them, and we've got a team doing audio books.
So you can like these books that are unpublishable, unfindable.
You'll be logging, like get the PDF and the audio book and listen to them. Uh, or, uh,
the bunch of Napoleon Hill stuff, Justin Close deal, Napoleon Hill foundation. So they're sending
us all Napoleon Hill's unpublished works. And those are going in here also as audio book and,
and, uh, and PDF. So you can read and listen to those. You come here. It's just like a library
of like what I'm going to learn this month. And so you'll have two credits. So that gives you
the ability to like have really cool things. And what happens, you're unlocking books.
If you can't answer membership, they all disappear.
And so if you want to come back later, it's like, oh, I lost all my books.
I don't want to lose the pain and disconnect.
Right now it's pain and disconnect because you're building your library.
You don't want to lose these things.
And the second thing is community.
How do you do community?
So what's going to happen is each month collectively as a community, we're going to pick one thing to go through.
So if you get two credits each month, you go get like whatever one you want to learn.
But like, hey, we're all going through, um, brain knowledge of the else
that you can benefit this month. So buy your second credit, that one. So everyone gets the
same credit. And then we have a whole book club. We come in here and it's like, we're reading the
book that we're talking about. We're doing live trainings, like just geeking out and like
building this community of people geeking out on, on a book and a topic and just having fun.
So that's how, while they're going to success path, we build community connections, stick
and, um, and then building something where if they where if they lose, there's pain to disconnect.
So that was the first goal, was trying to create that site.
So it's just amazing.
And so this is mostly done right now.
All the Nightingale Corner stuff, we're getting in here.
Anyway, and it'll be a growing library because we still have tons of stuff coming from them.
Anyway, so there's step one is just making a really good continuity program.
Okay, so that's step one is just making a really good continuity program. Okay.
So that's step number one.
Um, step number two, then we need a really, really good MIFC.
Where do you hear about this MIFC?
That's awesome.
And I don't think Jenny's gone.
We probably don't have it in here.
Um, I'll go find, do we, you know, is that okay?
So the MIFC is like a couple of things. Like, obviously it's like an irresistible offer. That's that you got to have. Right. Um, and so the first thing we
did is the most famous personal development book in the world is thinking grow rich by what's his
name again? Napoleon Hill, the man. And so, um, we did deal with the Napoleon Hill foundation where
they let me make my own version. So I wrote the Ford for it. I designed the cover and the rapper.
So it's like the Russell Brunson version of Think and Grow Rich. So we get that as part of MIFGI.
So we got Think and Grow Rich. And then I'm like, well, you can buy Think and Grow Rich anywhere
though. So it's kind of cool. Like how do we make this so it's irresistible? And so there's two
other Napoleon Hill things that are unpublished. Nobody has access to them. One's called It'll
Place You Wherever You Wish to Be Amongst Men. This is the Mifki that Napoleon Hill used for the Napoleon Hill magazine way back in 1919.
Uh, he was back in 1919. You could buy this book from him for $50 or you get it for free when you
subscribe to his magazine and $50 back in 1919 is about $3,000 today. So he was using the same
stuff where you're like, this is his book. It's $3,000 or you get for free if you join my continuity
program. Like I'm just copying Napoleon Hill. Anyway. So that was his, so that book is, we republished that one. Um, uh, lessons
in applied psychology subtitle. And then the third one is, um, Don Green. He's every month. He's the
guy that runs the Napoleon foundation ever since Justin closed the deal every month. Actually every
week I get a box from in the mail with just random stuff, Napoleon Hill pictures and books and
records. And we got old movie tapes. And anyway, one of them came to psych, this like unpublished manuscript he wrote
called the secrets of master salesmanship, which he titled his secrets to that. Come on. I love
this guy, but it's like, it's like how to sell through anyway. So like we got the rights and we
published that. So this is a MIFC that you get this, the two books you can't get anywhere else
on the planet. And then think and grow rich, which is most popular. And that is the MIFGI that you get this. So two books. You can't get anywhere else on the planet. And then Think and Grow Rich, which is the most popular.
And that is the MIFGI with a bunch of other digital stuff.
But that's phase number two.
So it's the MIFGI that gets people into that, right?
So they'll pay free plus shipping.
They get a 14-day trial of continuity.
And that's kind of the first thing.
So that's kind of the game plan right now.
MIFGI, this should be done post-Funnel Hacking Live in like two weeks, within 14 days of
Funnel Hacking Live.
Steph and I are racing.
We're both going to be launching something.
But this will be our initial MIFKI launch that we're promoting it to.
So we'll promote it.
Justin's lining up the Dream 100, trying to get as many people as possible.
We're not doing like a set like this launch is June 13th.
We're trying to do like kind of a rolling launch where everyone's promoting it as soon
as they can.
We are building out a two-tier affiliate program.
So the goal is I think first tier is 35%. The second tier will be 10%. that kind of a rolling launch where everyone's promoting it as soon as they can. We are building out a two-tier affiliate program.
So the goal is I think first year is 35%, the second year will be 10%. So as soon as somebody promotes this thing, boom,
and they get a whole bunch of people coming in,
they'll be like, who are your friends but also want this?
And then introduce us, you get 10%, and we set it up.
And so we'll create a whole affiliate army all promoting this like crazy.
And that's kind of the goal right there.
Two minutes left. Okay.
We're only through step number two of the thing, but that's kind of game plan is we're all promoting here. We have an email newsletter. It'll be, ours is actually gonna be a daily email newsletter.
It's happening to all the leads coming through, all talking about stuff inside the membership
site. And they're also, they will be, there's a $97 a month level and eventually you'll have a $297 a month level. Based on the math that
we know, typically what happens is about, let's say you get a hundred people to sign up for the
$97, you get about 10% of people to upgrade there. So based on our math, it was like,
I think it's like 30 or 40,000 members between this and this. And then the continuity in the
back end was like 2% buying the high-end future end future self coaching. I think it was 30,000 active members gets us to a hundred
million dollars a year. If I remember right, it's 30,000 active members at $97 a month gives us,
um, 3000 ish at two 97 a month and gives us whatever 2% of that at, at 25 K year.
It ends up being about 50 or sorry, about about $100 million a year of ARR.
Okay, so then MIFCI launch happens.
It's all going well.
Traffic's coming in.
And then the next phase in this thing called the linchpin,
in my last one minute, four seconds,
is then we come through, then we'll start doing challenges.
So we have rights from the foundation, Think and Grow Rich Challenge.
I'm the only person in the world that can do that.
So we're going to Think and Grow Rich Challenge.
Everyone will register.
So all these affiliates who've been promoting the MIFCI will then come back and be like,
hey, guys, you're making a ton of money off this thing right now.
We're doing the Think and Grow Rich Challenge.
You should all promote it.
So then everyone promotes Think and Grow Rich Challenge,
which then pushes people to the Thank You Page MIFCI,
and we get a whole bunch of people from there.
And then from there, uh, here we sell the $297 level at, um, higher, which gets this,
you know, this is where we get the, the, um, the 10% of people getting the higher level.
Um, that's the growth challenge. I'll be month number one. The month number two, we do
the mental dynamite challenge or the science of success challenge or the, uh, anyway, we just
keep rotating through different challenges based on a book titles from Napoleon Hill.
Um, and eventually it could be other ones. We could do Maxwell malls. We could do Earl Nightingale.
We could do, but it's just pulling in, uh, people that are awesome and doing a challenge based on
their thing and pushing people in. And then we just keep doing that forever. And then eventually
we do a big, huge, uh, round, square holes, virtual event. This is amazing.
People come, and my vision I want to do long term is having Funnel Hacking Live,
and then six months later, I do the Secret Success event,
and those are my two events I do each year.
Boom, boom, back and forth.
This one comes, it's all personal development.
In the end, we sell people in the future self-coaching,
and boom, $100 million a year in 24 months.
With 18 seconds to go.
No, I'm 18 seconds over.
What do you guys think, huh?
Yeah! Yeah! It's cool to see it happen before it happens. months with 18 seconds to go. No, I'm 18 seconds over. What do you guys think? Huh?
It's cool to see it happen before it happens. Hey, funnel hackers, let me paint you a picture.
You're running a business. Your funnel's finally converting like crazy and suddenly it hits you.
You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is
you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to
Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and
super effective. Stop struggling to get your job seen on those other job sites that bury your
listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling
your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs
on Indeed get 45% more application than non-sponsored jobs. Now here's the best part.
With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results.
And let me tell you how fast this platform is.
Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job
boards and job boards that don't deliver. So here's what you need to do right now.
Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your
post visibility. That's indeed.com
slash clicks. Support the show, save time and find your next hire faster. Remember when it comes to
hiring, Indeed is all that you need. All right, funnel hackers, listen up. It's 2025 and let me
ask you, are your B2B ads actually driving results or are they getting lost in the noise?
You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer. LinkedIn ads. LinkedIn isn't just
another ad platform. It's the place where professionals live. I'm talking about the
decision makers you dream about working with CEOs, VP, C-suite powerhouses, 130 million of them all
in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title,
company, and even industry.
Imagine how your business could scale if your message hits the right inboxes every time.
Now, here's the kicker.
LinkedIn delivers up to five times higher ROAS than other platforms.
Yeah, you heard me right.
Five times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually
take action.
This isn't where people scroll mindlessly.
This is where they're making decisions.
So stop playing small because it's time to level up. Start converting your B2B audience into high quality leads today. And to get started, LinkedIn is offering you a hundred dollar credit
for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com
slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be, you know,
calling your shop, Dave Ruth. But the keys are obviously it's like, it's like. LinkedIn is the place to be, to be. You know, calling your shop.
Calling shop.
Dave Ruth.
But the keys are obviously it's like, it's like, this is the number, right?
It's metric is how many people are monthly.
Was it 30,000 or 50,000 based on numbers?
You remember that I shared in the thing?
For what?
To get to a hundred million dollars a year.
Cause basically it was, it was this number at 10% or $297 a month.
And like two and a half percent, 50,000.
It was 50,000.
Cause 50,000 members.
A hundred thousand is the goal and and fifty thousand is the failure oh yeah
yeah fifty thousand dollars if fifty thousand members we fail and we do a hundred million a
year that's right that's what it was um but it's very formulaic very like when you look at lynchpin
as a whole it's very formulaic systematic just like really continuity is sticky miffy gets people
in drive bunch of leads there and then start doing dramatic demonstrations to fill the dramatic
demonstrations and so we just keep doing this.
And then having a really good – one of my big things I talk about with Category Kings and Atlas Group is we have to get better at creating better offers for our affiliates.
And so we've got to make really good offers for affiliates where they will want to promote because then it's not just us driving traffic.
We've got a whole army of people driving traffic as well.
And that's kind of the game plan.
Is the coaching continuity too or is it like a
high ticket? It'd be a high ticket, yeah.
$25,000 a year. So it's continuity.
$25,000 a year or whatever. $20,000 a year or whatever the thing
is, but yeah.
When you targeted the $100 million,
is it just based
on the $97,000 to $97,000?
Oh, cool. Factoring the coaching,
yeah. It's basically figuring out
of the members who we have here, 10% are here.
I think it was 2% or 2.5% that signed up for high-end coaching.
Okay.
Yeah.
That was the three things you have.
So this is what the box, this is not the end version.
This box actually was the really crazy one.
But there's the Think and Grow Rich with the four by Russell Brunson.
Ooh, how many of you guys want this?
Just go to secret success.com slash
just getting, um, so that's the, that's the thinking grow rich book. Um, and this is like,
uh, we found a really cool artist from Belarus or something that who, who did this thing. And I've
had him do a design is for every one of these authors are republishing. So if you go to secret
success.com and click on the authors tab, you'll see all the ones he's done there's like 20 or something he's done but we're getting like every all my people
done in this design that we can do tons of books with like like this is like the our brand of each
of the authors faces and stuff which is i think that design just if you have time at the end too
read the forward at atlas and it's pretty cool to hear emory emery is um oh okay can i do one more thing oh sorry you're looking for over deliver you guys
okay with that okay there's i i have a thing i think this is like the future of continuity funnels
um this came out of like a whole bunch of brainstorm it's like so simple when you think
about later like oh i'm of course this is like the easiest thing in the world but i think this is like
this is gonna the way we structure the mifki funnel think this is like, this is going to, the way we structure the MIFKI funnel,
I think is the key to, to, to be a part of this. So if you look at, um, okay, so there's MIFKI
funnel and you guys know it's free plus shipping. Uh, obviously we'll have some kind of order form
bump. Um, in the past when I've done continuity offers, a lot of times I'll have like, let's say
it's $97 a month or nine, nine, 70 a year. Right. And so, um, we'll do them by yearly.
And what typically happens to break down, it's usually like 90, 10. So 10% of people will pay,
pay up front, which is great. Right. It helps cover ad costs and stuff like that. But I was like,
the thought was like, what if instead of doing that, what if, um, so we, we only offer the trial
here. Right. And then if our goal is to get people yearly, how do we make that a better
irresistible offer? Cause right now it's just like, here's a continuity program or get too much for free
when you, whatever. Right. So I'm like, what if we made this offer really, really good?
And so what we do instead, I don't think it's in here. Yeah, it's not in here. Um,
there's another, um, uh, there's another unpublished book I got from, um,
for Napoleon Hill called the hand of destiny. And, uh, the guy that I bought the manuscript from,
he's charged people $10,000 a day to come to his house and to read the manuscript.
Uh, he sold me the manuscript for, well, initially my initial quote was he wanted $10,000 per page,
this manuscript. I negotiated down. I, I literally paid $5,000 per page, this manuscript. So that
was the cost that I paid for this book. And so we took that entire manuscript and, um, do we have one here?
The hand of destiny one? Oh, there's one in my office. I'm right under the TV. Um, so the way
we designed it, Oh, sorry. The way we designed it, uh, basically when you open the book, you'll see
the left-hand side is the actual scan copy of Napoleon Hill. It's cool because it's his,
like his notes and editing, um, their pages are like headlines he didn't like so we type it on
typewriter and cut it and then like literally glue it on top of it it's like it's just cool to like
read through and see it so the book you open the left hand side you see the actual manuscript of
his edits his everything and the right hand side our team edited based on napoleon's edits did it
so you can see like the original the other one so you can read it as you flip through you see
left hand side right hand side it's the entire book um and then we we printed it in old paper uh and we did it where we didn't so back in the day the way they
print stuff they would print it and they'd fold it all up and then they would like cut the the
pages but a lot of times you buy books a lot of the old books i buy now um the pages were never
cut so you'd literally have to like rip each page apart and so we printed this to be that way where
like the pages are like you have to like break each page it's really it's just a cool old experience. And so my plan was to sell the book for a thousand dollars.
That was the whole plan. And I was like, wait, what if that book was free? If you upgraded and
paid nine 97 for the year, I bet you, I don't know yet. Like 10% of people would buy in funnel.
I bet we get 30% of the people to prepay with that.
And if we do that, the metrics are insane.
We can spend, our ability to spend is off the wall.
So that's what's happening in the funnel.
If this works, half of what I think I do,
we're going to rebuild all the ClickFunnels things.
Same thing, like how to make an irresistible offer
and get people to prepay for a year
and have it right there in funnel
while they're most excited,
most likely to buy and stick.
Here's the other books.
Here's the Secrets of Master Salesmanship.
It'll Place You Where You Wish to Be Amongst Men,
both unpublished Napoleon Hill books.
And so that's basically,
that's the core part of the MIFC
is I'll be getting that stuff right there.
Anyway. Who wants one? Who wants that? Yeah. getting, getting that stuff right there. Um, anyway,
who wants one?
Who wants that?
Yeah.
Preside up right now.
Um,
any else that I think that's it.
Yeah,
we did it.
We took us 20 minutes.
That was close though.
Awesome.
Awesome.
All right,
guys.
Uh,
I hope you guys enjoyed that.
Hopefully you got the wheels of your head spinning.
If you really want to go deep in this linchpin, again, you've heard me say it over and over and over again.
The linchpin is the way.
This is the secret.
This is the future.
This is what we're doing.
It's the only way we're still growing and scaling in today's crazy marketplace with the cost of ads is by implementing linchpin.
And it's something you should be part of.
So 2ComicClub Live linchpin edition is happening, uh, February 7th, 8th,
and 9th streaming directly into your home. Uh, it's a really cool reverse offer. It's called
an invisible funnel basically. So those who have read my books, you know what an invisible funnel
is, but you put your credit card in, you attend the event. And then if you like the event after
it's over, you pay 200 bucks. If you don't like it, you let me know and we can get, you get billed
nothing. So that's the game plan. Come hang out with us, uh, two comic club linchpin edition.
We're gonna go deep into everything about the linchpin step by step and uh i think you're gonna love it so that's
what i got thank you guys so much i appreciate you and we'll talk to you soon bye everybody