The Russell Brunson Show - My Thoughts at the Mastermind.com Launch...

Episode Date: March 2, 2020

Did you watch the Launch event that has over 460k people registered!?! Here was my small contribution. On this special episode you will hear Russell at the Mastermind.com launch talking about what it's like to be called to serve, and the reasons why maybe you're scared to take the step to accept your calling. Here are some of the awesome things you will hear in today's episode: Why being afraid to get started is okay, but you've got to do it anyway. Why being a "chapter ahead" is a good way to start. And why accepting not accepting your calling could be a tragedy not only for yourself, but for other people too. So listen here to what Russell had to say at the Mastermind.com launch with Tony Robbins and Dean Graziosi. Transcript - https://marketingsecrets.com/blog/289-my-thoughts-at-the-mastermind-com-launch Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, everyone. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm whispering it out because I'm actually sitting here at Dean Grasadossi's office. Tony Robbins is in the room next door.

And we're doing this huge launch for the KBB method and mastermind.com, which is kind of crazy. And I'm going to be up in like 30 minutes from now. And so I asked my brother when it's done is to rip whatever I say and make it a podcast episode. So I have no idea what's going to happen. I don't know what I'm going to say. Hopefully something good comes out of it. Um, but, uh, it's part of a really fun promotion we're doing last year. We did this launch and it was the biggest launch in the history of the internet. And this is, um, year two. So hopefully we do well, but, um, I'm going to be sharing stuff about the knowledge of business and being an expert and, um, just all the cool things. So, uh, hopefully you guys

enjoy it. We'll come back from the theme song. Um, as long as nothing goes really, really bad, my brother will be plugging in my part of the presentation from tonight's live event. So hope you love it. And we'll talk soon. Bye everybody. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast. We'll give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. Look at this, by magic of video, Russell Brunson. How's it going, man? Good to see you. You too, good to see you. Good to have you back. Look at two years in a row. I know, thanks for inviting me back. I'm so happy to be here. For those of you who don't know Russell, Russell's been a dear friend for, I think we've known each other for 12 years since we were both at a charity event. We met, I think it's over a decade. Russell started a company called ClickFunnels, one of the fastest growing, what would you say, what's the definition of your company besides a world changer?

He made being online and marketing and building web pages, I'm using simple terminology, the easiest on the planet, one of the fastest growing SaaS and development companies that's not backed by other capital, just by bootstrapping, built one of the most amazing companies on the planet. And started with no business background really, right? Was a wrestler and a dedicated human being and just wanted to help people. I mean, that's really your driving force. It still is. You come across so humble and you're so skilled.

And we met. You came to one of my seminars about 12 years ago as well. You know, we've got to meet each other. So we've known each other all that time. And I just watch you grow geometrically. And, you know, in the online business like any place else, there are industries where there are people that are extraordinary and there's a lot of people that are so-so and some that are crooks.

And unfortunately, there's a lot of crooks. You are so the opposite. You operate with such integrity and such commitment to add value to other people i'm just like we're privileged to have you as a dear friend and thank you for coming on oh thanks i yeah wow that's amazing i'm excited because like i've told dean this before like i got started in this business watching him on infomercials with a pad of paper taking notes like this is amazing and then tony uh the first time i heard about tony i went on ebay and bought every one of your courses like literally every one of them and then my wife and I listened to car driving everywhere and the first time I had a chance to meet it was like one of the most

amazing moments of my life so I'm just grateful to be sitting here in the room with you guys which is so much fun so so you're back there watching us sometimes there's so much information to share you can complicate it and I just want I was hoping you could come in and say what are the parts that we can cut through the chase and show people how they can get started on this path for sure I think for everyone is watching you know you're listening this and there's a reason why you show up here today right there's four hundred and sixty thousand people registered so there's a reason everybody is hearing a message and they showed up to be here I think then it comes a time where I K if you like what you're learning there's

the opportunity to go and take the next step. And people get scared all the time. And I've kind of found my, in my time doing this online, there's usually three main reasons why people don't get started. And the first one is that they're scared of the vehicle, like the thing, right? So for, for this whole opportunity, that's all about like, it's you taking your knowledge and turning it into these amazing things. And I'm not going to spend too much time on that because I think, I mean, right there is the stack of 1,000. 1,100 wins. 1,100 wins in the last 12 months.

You've seen this is how I've built my companies. Tony's done it. Dean's done it. Jen has done it. It's not like it's a new weird thing, right? It's there. It's happening. And I think that for most people, I think they believe that, like, okay, this is actually legitimate.

It's a real thing. It's a way that I can serve and I can change people's lives. But then the second one, this is what I want to spend the most time in is people's internal fear of like, okay, I believe that this is really, really good, but I don't know if, if I can actually do it. And so I want to spend a little time talking about that. Um, and, uh, some of my notes I was writing back here. Um, and I think, uh, I'm a big believer in this.

I, I'm guessing these guys believe the same thing, but I really do believe that business is a calling. Yes. It's a calling and you've been called to serve a group of people. And for any of you guys who are here today, my guess is you heard that calling and it's like this tug and it's this pull. And, you know, in the New Testament talks about many are called, but fewer chosen. We get the calling. Everyone has a chance. You have these opportunities where you're called and you feel this pressure pulling you into something and you're not sure what to do and you're nervous and you're

scared and all these things happen. And most people just walk away from it. They feel the tug and then they're like, ah, there's too much fear or scaredness or whatever that is. And so again, my guess is you felt that calling and you've been called to serve. And there's a group of people that you can change, literally change their life, which is like the most amazing, I think, gift that most of us can have in this life. And I have a close friend, Ryan Moran, and he had a quote that he told me the other day that I thought was a cool thing.

He said, an entrepreneur is someone who takes personal responsibility for a problem that is not their own. You think about that. Most of the world, there's a problem coming. It's like, oh, that's not mine. That's not mine. They're running away. Whereas entrepreneurs are like, huh, I think I can fix that. I think I'm, like, maybe I'm the one that's supposed to be doing that.

And it's the opposite of what the rest of the world is doing. So you've heard that you felt that calling and it's like, man, maybe, maybe that's me. And I look at these 1100 people and how many, 4,000 niches? Yeah. 4,000. 4,000. There's more than 1100. Those are the ones we printed out.

We ran out of this paper. It's amazing. So 4,000 niches means there's 4,000 problems out there that, that are being solved. When there's an entrepreneur, there's a person like you who's hearing that and like, maybe, maybe that's my thing. Maybe I'm the one that's supposed to, you know, in my first business was teaching people to make potato guns. So I was the guy like, like that was my first thing. Like, I mean, I don't know if you remember, I said, I do remember you sent me one. First time I met Tony, I was like, how do you impress a guy? He's got everything. So I sent him a potato guy.

So fun. But that was the thing is like, is that's like our roles. We hear the calling and then we're the ones who say, look, man, like that's a, that's a challenge. That's an opportunity. I'm going to take personal responsibility. I'm going to be the person who does this, who helps this, you know, Dean, when he started this business, it was like, I'm going to be the one who helps people to bring knowledge. I would Tony started his is like, I'm going to be the person who's going to take this thing. And I think that's the thing. And now what's interesting, I think for most of us is the calling. When you hear it, when you feel it, that, that feeling, it's never at a convenient time ever. Um, and you don't feel prepared when you go for it.

It's the scariest thing in the world. It's the scariest thing in the world. Um, and, uh, I was looking through just as I was, as I was listening to it, but I was thinking about some of the, the people that I've had a chance to be around who have a big impact on me. I've seen have big impacts on, on different, different, uh, industries and different, different markets. And there are a couple of stories that, that, um, that really spoke to me. I want to kind of share with you guys.

One of them is from one of my friends, Chris Wark and, uh, Chris, uh, he runs a site called, uh, chrisbeatcancer.com. And Chris is like a perfect example. He's a guy who's like living a normal life. Everything's happening. And then he comes down with cancer, which is, God, I can't even imagine that. And the fear and all the things that happened with that. And he went through the process and he figured out ways and eventually was able to, uh, to cure himself of cancer. And, uh, and in, in, in this time, it's like, he feels this calling of like, I need help other people, but it's like, man, like I just got my life back. Like there's

something that I could be doing, but like that, that, that calling, that feeling of of like, I need help other people, but it's like, man, like I just got my life back. Like there's something that I could be doing, but like that, that, that calling, that feeling of just like, I've got to help people. I have to give back. I have to serve. Like I've been given so much of my life. I need to help other people. And I've seen as he's transformed now thousands of people's lives because of this, this, uh, this challenge he got, which became such a, such a gift.

His mess became his message. We talked about right. Huge mess, but it became something can help everybody with. It's beautiful. So such a, such a cool thing. Another one is, uh, Annie Grace is one of my, one of my favorite people. Annie actually had a problem with alcohol addiction and, and, uh, she was a business woman.

She was traveling all around the world and she got to the point where she was doing these meetings with people and they, you know, everyone out and they had a drink and eventually she woke up one day and realized like, I have a problem and you stop the thing. And she didn't know how to stop it. And she tried a whole bunch of different things to try to overcome that. And none of the traditional routes or things really worked. And so she sat down and said, I have to figure out, like, how does our mind actually work? What causes addictions?

And what is the thing that's making it so I can't break this addiction? No matter how much I try all the different programs that are out there. And throughout time, she figured out the psychological effects and how to shift and how to break it, how to reverse it. And she's gone on written books. She does events. She does courses teaching people how to break the chains of alcohol addiction, which also relates to pretty much any addiction. And I've watched her where she had this thing that was like the worst time.

You just recover from this problem you've had, and all of a sudden you feel this calling of you need to help people. Like, why am I qualified? I have the problem. I'm the least qualified person in the world. That's actually what makes you the most qualified. You can solve it. 100%.

Because it's not intellectual. It's real results. That's the what makes you the most qualified. Yeah, it actually makes you. When you resolve it, right? 100%. Because it's not intellectual. It's real results. That's the difference between that traditional education and what this is really all about. And I've had a chance to see now with her just like looking at her community, these people's lives that she changed, families she saved, like all these things because she's going out there. And like I said, I assume everyone's felt that. I'm sure all you guys listening have felt that call and that pull of just like, God, I need to help. Alex Sharfman calls it the contribution gap. Like, I know I need to be doing more. I don't know what it that. I'm sure all you guys listening felt that call and that pull of just like, God, I need to help. Alex Sharfman calls it the contribution gap. Like, I know I need to be doing more.

I don't know what it is. I'm scared. I'm fearful. But it's like it's being willing to take that step, being the entrepreneur saying, I'm going to take personal responsibility for that problem. I'm going to take it and make it my own. And so that's kind of the first step in this process. One question that we got on the questions I was reading through here is like, well, what? Like, who's going to listen to me? Um, one question that, uh, we got on the, the, the questions I was reading through here. It's like, well, what, like, who's going to listen to me?

Like, I'm just, I'm just a person. Right. And, um, and it, I don't know. I always kind of laugh because like, when I go back home tonight, I'm going to go back in my family and I'm just a person, but like, but we all, we're all that way. And, um, uh, I think that a lot of times we're scared of like, I don't know if I'm, I'm not qualified yet, or maybe when I get to this certain point, then I'll be ready. Then I'll be ready. And like we have this, we call it the manana principle. It's like, oh, tomorrow, manana, manana, I'll be ready.

You keep pushing it off until forever, it never actually happens. And there's a movie, Catch Me If You Can. Yeah, yeah, of course. And there's also a book. And the book version is a little bit longer than the movie. It's the story of a guy who's, uh, who's, um, he, uh, he's a con artist. So it's not, you know, the best, the best role model, but it's a fun movie. It's a fun movie. I met the guy. He's a real guy. It's a true story. Oh, well in the book, he tells us the story where he actually, um,

between all the different things he did and he was an airline pilot, he was a doctor. He did all these different crazy things. And one thing he went to, to um brigham young university and actually became a sociology professor he just walked in one day there's no teacher he grabs the book and gets up there and teaches an entire semester of advanced sociology and later when the feds catch him for all these crazy things he's done they ask him like how did you teach a semester of advanced sociology to these people it's like oh it was easy i just got the book and read one chapter ahead i think what's interesting is like it's so true for all of us it's like we're thinking like when i'm when i'm tony robbins then i'm gonna go serve the people i'm gonna help people it's like, oh, it was easy. I just got the book and read one chapter ahead. I think what's interesting is like it's so true for all of us. It's like we're thinking like when I'm Tony Robbins, then I'm going to go serve the people.

I'm going to help people. It's like, no, like you can help people today. Like you look back, like who am I one chapter ahead? Who am I one or two steps ahead of that I can look back and start helping? Like if I would have waited to share my message about, you know, and I teach people how to build companies with sales funnels. Like if I would have waited until I was ready, I never would have been ready. In fact, talking about this whole concept of the calling is never convenient. Like I remember when I started this company, it was like, um, I built up a company, it collapsed. I'd fired 80 people. I was at the brink of like bankruptcy. Um, I

literally met with the bankruptcy lawyer. We were talking through all the things. And all of a sudden, like I felt the calling and I was like, it was like, you need to start talking about the story. I'm like, I don't want to tell this. This is a horrible story. I don't want to tell it. And for me, I started sharing it. I started a podcast. I started talking about it.

I started talking about it. I started talking about this journey I was going on. And, um, and it was painful and it was embarrassing. And at first it's kind of interesting. Cause when you first start talking, I think a lot of times we're nervous because it's like,

oh, people are gonna make fun of us. But at the beginning, no one's actually listening to you. And so it doesn't really matter. Like the beginning, that's the chance for you to like find your voice and learn how to actually do it. And so it's not about the other people with the first, it's about you learning your voice

and how to do the thing and getting a chapter ahead of the time. And after you get a chapter ahead, you can look back and start helping people. So I'm in the middle of this, the brink of bankruptcy. And I'm like, I feel the calling, like start publishing, start doing a podcast or doing whatever. I start sharing these messages and I started figuring out my, my stuff and really quick, all these people started kind of following me. I'm like, Oh my gosh, Russell's a couple of steps ahead. I can look back and then start helping them as well. I think that's a big

thing to understand. Um, and then the last thing internal, I think that, um, I don't, I don't think anyone's, I don't want anyone to think like this business is, Oh, it's gonna be so easy when you get rich overnight. Like that's not what this is. This is, this is a career. This is a lifestyle. This is a mission. This is something that you've driven from beyond that. I think a lot of times we're like, okay, I'm going to sign up for KBB tonight.

And then, you know, next week I'm going to make $50,000. Like that's not how this works. That's not the game. The game is you come out here and you're building a business. You're building a career. This is a lifestyle. This is something more than, than, than any of those other things. And, um, I any of those other things.

And um, I was reading a blog post today from one of my friends, Nathan Berry, and the blog post was called, uh, endure long enough to get noticed. And in this blog post he talked about, he said, how many movies or TV shows do you not hear about till season three or four or five? How many, how many, um, how many Seinfeld was a total failure. Yeah. One of the greatest of all time. Exactly. I think what happens is right now there's so much content, so many people, how many Seinfeld was a total failure. Yeah. He's going to do it right now. One of the greatest of all time. Exactly.

I think what happens is right now there's so much content, so many people, so many things happening, so much noise happening that us as humans, we wait to see what's going to stick around long enough to actually rise to the top. And so for a lot of us, it's understanding that going into this, like, like this isn't going to be an overnight thing. This is, this is something I'm getting into. This is going to be a business, but like, I'm going to start the process and make it a chapter head.

And then the second chapter, I'm going to be learning this. And as you keep doing that, um, that's the process. And if you endure long enough, like, like you start today and a month now, then two months now, six months now, a year from a year from now, you're going to be in that big old stack of paper. And then two years from now, you're going to be up here on stage. You're going to take Genesee and you'll be telling your story. But it's all about enduring long enough to get noticed.

Keep doing the thing, keep doing the thing. And so hope that helps you guys. Those who are thinking like, I don't know if I can do it. Um, you could ask my, uh, my friends in high school and, and, uh, my family members and stuff like that. Um, in fact, I had, um, I served in a mission for my church. I'm with the guy who's kind of the lead of the mission is called the mission president. And, uh, uh, he came to our last event we did. Uh, and he said, man, of all the people that I, that I worked with 20 years ago, he's like, you are the least likely that I would ever thought was the person. And it doesn't, it doesn't have to do with your skills. Now it has to do with

you just talking and sharing. And, and the more you do it, the better you're getting, the more comfortable. So again, the first thing, first, first big fear is like people are scared of the vehicle. Like, I don't know if this is for me. Okay. I promise you this works. Um, it's worked for so many people. Number two is, can I do it? And the answer is yes, you can do it. And the third fear people have is like the external feel of like, well, I believe that this is right. I believe I could do it, but I just don't know how to do it. Like, that's the whole point. You shouldn't know how to do it. That's why we have KBB for you. So you can go and you can figure it out. Like that's, that's the best part. You save yourself years and years. I also, you know, what you said earlier

is really true. I want to say to people, I always tell people, most people overestimate what they'll do in a year and underestimate what they're going to do in a decade. Like, look at what's happened to you. And I've known you this last decade. The growth has been insane, but to people, I always tell people, most people overestimate what they'll do in a year and underestimate what they're going to do in a decade. Like, look at what's happened to you. I've known you this last decade. The growth has been insane. But, you know, I always overestimate it. But because I kept doing it and endured, it just grows and grows. And when you've got multiple decades, you'll be in a place you never dreamed of.

So that may sound too far off for people that want an instant answer. But you do have an instant answer. You have to answer what to do now. So you start with your, like I did, seven people and then you go to your 20 and your 50 and your 100 and pretty soon you've built something that you're unbelievably proud of because it's meaningful and it's impactful and you've been able to take care of your family and have

the kind of economic freedom that you want. And you're a perfect example of that, Russell. Thank you for that. And also a perfect example of what integrity is. You have tremendous integrity. You're always looking to add more value. It's the same as us. I think it's why you've prospered so much, brother. Thank you. I appreciate that. It's great. You write books on this. You help people uncover. Jenna was right. We call it unpackaging your superpower, exposing your superpower.

It sounds so big, but when you look at people helping parents with eczema or through a divorce or the examples you gave here, you realize your mess you realize your message could, your mess could be your message or just that thing that you didn't realize that took you five years to figure out there's somebody starting on day one and they need it. So, um, before, only because I know we're getting late here and I want to give everybody the opportunity, but I don't want to leave without any last words or any last thoughts. Yes. I, one last, in fact, it's a quote. So I'm going to, I'm going to quote someone much greater than me, if that's okay,

because this is like one of my favorite quotes of all time. And hopefully this will ring true to you. So this is from Sir Winston Churchill. He said, to each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that, which could have been their finest hour. Wow, that's so good. For everyone listening, like, again, business is a calling. You have been called to serve a group of people.

You have been called to change their lives. And you felt that. That's why you're here. That's why you're still on two hours into this thing because you're feeling it and you're like, you know this is for you. But you're scared and you're nervous and all those things. And it's okay. You should be scared. Do you think I'm not scared of coming out here like handy?

I'm like shaking in my boots right now. It's okay. You still got to show up and just do the thing. Um, because there are people out there who are waiting for you to change their lives and you can't do it until you take that first step. Um, because the, the, the chance is going to come where you could have changed someone's life. And if you're not prepared, um, what a tragedy that'd be for you. But more importantly, even bigger, what a tragedy is for them. So take advantage, move forward because you have the ability to change someone's life. And the tools you're going to learn in this process will help you to be able to do that. So a lot of times we worry about ourselves when we make a decision like this, like, how is it going to affect me and things like that.

And I would challenge you to flip it around the other way and be like, who are the people I've been called to serve? Like, how will me taking this step change their lives? Or your family. Yeah, your family, people around. Like, it's interesting, like, when you shift away from, like, how am I going to make money to, like, how can I serve people? The money will come. your family, people around. It's interesting when you shift away from how am I going to make money to how can I serve people. The money will come.

It does. But I can't tell you. I've had a lot of big wins in my life. And it's like, oh, it's really fun. But when you get a chance to help someone else have that impact and you see them win, there's nothing better than that in the world. And you'll have a chance to experience that. Some of you for the first time in your lives. And when you have a chance to do that and you see someone else, the light bulb go off, the life change, and you're like,

oh my gosh, I was a little piece in that journey. There's no better feeling than that in the whole world. So I hope you guys can all experience that as you go through this program and change lives of the people you've been called to serve. Hey everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out

inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. Everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level.

And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel away.com.