The Russell Brunson Show - Navigating Health, Hustle, and Happiness: Aggie Lal’s Entrepreneurial Story

Episode Date: December 11, 2024

Recently, I had the pleasure of interviewing Aggie Lal, a truly inspiring entrepreneur with an incredible story. Aggie’s journey took her from being a travel influencer to a bestselling author and biohacker, all while building a thriving business using ClickFunnels. In this episode of the Marketing Secrets podcast, Aggie shares how she turned life’s challenges into opportunities, crafting a unique path that blends health, biohacking, and entrepreneurial spirit. We dive into her fascinating story, starting with a year-long Pacific sailing adventure fraught with near-death experiences, which set the stage for her transformation. Aggie details how her career evolved from Instagram influencer to health advocate after facing personal health struggles. Her bestselling book, Biohacking Like a Woman, captures these lessons, showing others how to align health strategies with their unique cycles. Whether it’s sharing her approach to challenges or building a lifestyle app, Aggie reveals how she keeps her business nimble and impactful. Key Highlights: From Sea to Strategy: How Aggie's epic sailing trip and early influencer career laid the groundwork for her entrepreneurial journey. Biohacking for Women: Unique insights on health, cycles, and wellness drawn from her bestselling book. Challenges That Convert: The structure and success of her 21-day health and fitness challenges. Scaling Sustainably: Growing a business organically without heavy reliance on paid ads. Tune in for an episode packed with inspiring takeaways, actionable strategies, and a peek behind the scenes of a truly unconventional entrepreneur! Learn more about Aggie here: @aggie And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? Welcome back to the Marketing Secrets slash Selling Online Podcast. I'm not sure if we finished the rebrand yet as a time as I'm recording this, but excited to have you guys here. And excited because I've got one of our funnel hackers who I have on the line. And this is someone who's built a business using ClickFunnels,

but using different techniques. The way she does it's been different and it's been really fun watching her. She's somebody who was a travel influencer for the first decade of her life. And you're going to hear a story. We just got off the podcast, a really fascinating story about her literally buying a sales boat or a selling ship on eBay and then going for a year, getting lost in the Pacific ocean, almost dying almost every day. It's the most insane story ever, which you're going to love. And then from that, turning to a travel influencer. During her time as a travel influencer, got some health issues, and eventually wrote a book showing how she overcame her health issues, biohacking,

uses funnels to sell her book, uses funnels to sell her courses, and just a really fascinating story of someone who I've had a chance to watch over the last year or two and just really have a lot of respect for her. And so excited to have her on. And with that said, we're going to jump over into the interview. We have a chance to learn from our biohacking best friend. Her book's called Biohacking Like a Woman, and it's from Aggie Lal. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing

Secrets Podcast. All right, everybody. I'm excited to be here today on this podcast interview with one of my friends and someone who I just recently got a copy of her book for my wife. I'm excited. Her name is Aggie Law, and excited to have you. How are you doing today? I'm doing great. How are you? I'm doing so good. I'm excited because this conversation will be fun because I'm going to be asking questions on two sides of things. Obviously, someone who on my side is very passionate about biohacking. I'm excited because your new book is Biohacking Like a Woman, which is awesome. But on the other side, also, I'm very fascinated by your journey as an entrepreneur and a business owner and kind of the progression of your life.

So I'm excited to kind of go into both topics and have some fun with it. And so, yeah, it's going to be a lot of fun. How long ago did this book come out officially, by the way? Uh, it's going to be a year next month. Dang, that's exciting. So it's going to, yeah. How has it, how has it been like getting, cause I know a lot of people, at least for me, it was like, I spent a decade writing my first book and I was so scared to get out there. And then when I did and people started like having results from it was so fulfilling. I'm curious, like what it's been like for you on the air, like after getting the book out there and sharing with people, like what it's been like for you. It's been really rewarding. I think seeing it in another language, I just got a copy of,

of it in Portuguese for Brazil and like, and, and German. And I'm like, wow, like this, this like makes you feel like, oh, well, there's another country and people like would tag you and I'm like you know it's your book but you have no idea what it says that's like really like what is it like a pinch me moment in Brazil is like biohacking a thing down there or is that something they're aware of or is this kind of new for them

I'm not really sure so I would be very I think I'm due for a trip to Brazil and just find out. We should do a big event. Everyone in Brazil keeps wanting us to do a Funnel Hacking Live down there. We should do a Funnel Hacking, Biohacking Live down in Brazil and just like blow all their minds. It'd be amazing.

Yeah, if your event wasn't massive, the one that you posted on stories, it was like incredible. Oh yeah, it was so much fun. Well, very cool. Okay, so I'm going to jump back because a lot of people in my audience probably don't know who you are yet, which is really fun because I think for the most part, you spend more time talking about the health side of your journey and everything, but not so much the business side, but you've been an entrepreneur for a long time. In fact, prior to you doing this whole biohacking movement, you were, um, you were doing social media differently, right? Uh, and in fact, I've,

I was trying to, I was trying to do the research ahead of time, um, uh, to make sure I have this right here. So you're, and maybe there's something prior to this, but this is the first thing I was kind of aware of, uh, was your, uh, the travel in her shoes, like that, that whole part of your, your journey was that Instagram was that podcast, like walk me through that first, that part of the journey. I'm curious how you got started. Yeah. So I started like maybe even before social media, I left home when I was 18 years old. I didn't speak a word of English. I really wanted to learn.

And I thought it might be too late, you know, because you're 18. Like, well, everyone speaks English. It's probably too late for me to learn. But I decided to buy a one way ticket to Australia and learn. And it's funny because it's such a beautiful lesson. We often think like, is it too late? Is it too late? Like, can you imagine if at 18, I was like, maybe I should just call it a day and like not bother learning English. Like,

is that funny how we think it's things are too late. Anyways, the A team went to Australia, learned how to speak English. Then I finished my master's degree in business management, but it was about how to work for other people, you know, so how to be a business consultant to help companies scale. And I was like, this is the most unfulfilling study of my life. Like I'm just learning how to support other people's dreams. I thought I was going into this thinking that I'm going to learn how to make money for myself and manage people and how to be a good leader and how to motivate people. None of this. This was just like economics and, you know, how to work for a corporation and, you know, retired. So it was like soul sucking.

And so at 25, I had a quarter life crisis and I was like, I'm just going to go sail across the Pacific, which by the way, I didn't realize it's one third of the planet. I never sailed before. And my partner at the time never sailed either. Like a sailboat? Like you either. Like a sailboat? Like you guys got on a sailboat? Yeah, so we found one on eBay for $10,000, like a 40 years old sailboat.

And ignorance is a bliss because I didn't realize sailing would be that complicated, especially across the ocean. And to say that I had a near-death experience every single day would not be an exaggeration because neither of us ever sailed um the first leg of the trip was supposed to be 21 days it took me 57 my mom reported me lost they were genuinely thinking that i'm dead because you know so we ran out of food i was eating rice for the last four weeks cooked in ocean water and so it was like a true survival like movie style and so i got to the first island and i was like i don't even know how to stop the boat because i've never sailed before so it's sailing for dummies and we literally just going through the book and it says like okay you need

to drop an anchor and that would stop the boat um you know put the sails down and drop about seven fathoms or like four fathoms for every i'm like what are fathoms like there's no google like you don't have any contact with the outside world and it was such a humbling experience um and i continued going it took about a year for me to sail across the whole Pacific. And that was- You didn't stop after that first 50 days. You weren't like, I'm out, let's fly home. You kept going? No, because I was like, I don't want to quit. It's like that part of me that just feels like if I stop doing something, maybe it's not a very, that's like an unhealthy version of not quitting. I feel like there's a level where you have to quit. So I just didn't want to give up. And so we kept going. It took us a year. And, you know, we also sailed. And what we then found

out was the cyclone season, which is like big storms. And it was really like survival. I didn't even know I get seasick because I've never been on a boat before. So I puked nonstop for four weeks. It was miserable. And so after I survived that experience, I was like, wow, there's no way I can go to a corporate job working for other people. Like, I just couldn't imagine. I was like, I'm almost dead. I died so many times. I need to do something profound with my life. And my partner at the time was like, no, I want to go to a corporate job and just like check out. And so that's what made us split. I moved to LA and I just, to be honest, just didn't even know what I wanted to do in life. I was very, um, everyone in the meantime. So imagine being disconnected for a year and a half from society. So like I, Instagram came out, everyone got an iPhone and I was like well no this is so this is so not

what I want to do like I want to be disconnected I want to be independent you know I was very much like this this group of people that feel like they want to live in the woods and never speak to humans again but like over time I got into the film industry and I was realizing that like if I want to make an impact I should perhaps do something within this realm. Right. I had this, um, limiting belief that if I want to do something profound and spiritual,

it has to be, um, saving orphans in Africa or nothing at all. It just felt like a little bit, maybe similar to your story that it has to be something super big. And if I just do something that it's fun and brings me joy and makes me money that wouldn't be elevating enough or like spiritual enough or not good enough. side hustle and decided to just share my story from say from the sailing experience through my travel blog and that kind of like got picked up and that's how travel in her shoes started on Instagram how many years ago was that that story uh 12 years ago 12 years it's been a while

had you documented the any of the the year long on the the Pacific Ocean or is this you picked up after that? No, no, no. So I wasn't really posting on Instagram. I had all the photos. I was posting on Facebook because there was no Instagram. Yeah. That was a while back. Yeah.

And so that was like the beginning of like being able to share like my love for the world. And my whole premise was like, well, look how, what it's like to be in someone else's shoes. Like, isn't that beautiful when you actually put yourself in other people's shoes? That was the idea that when you travel, you don't travel to like be yourself. You travel to learn empathy.

And then over time I travel and, and was away for 300 days a year for about six years. And that led to incredible health issues um and that then led to biohacking oh cool before we get the biohacking thing i'm i um a lot of people in my world i don't think understand the influencer world as well right like can you explain to them how you're able to do that full-time for six years like how do you get paid how do you make money being travel, like sharing your travels? I don't think a lot of people in my world actually understand that.

Yeah. So I'm sure there are different business models for a lot of people. Back in the day for me, I would get paid by either tourism boards, which are just like government organization for each country, like the government of Thailand or Qatar or Indonesia wants to promote their country and they pay someone to come and take photos and promote it. You get paid by hotels, you get paid by different brands that are travel related. And I was, I made my first million selling presets. So these are like, I would have photos and would color them. And then you could

buy the preset, like photo filters uh from these photos so cool i was telling uh my daughter's super talented and it's funny a couple years ago she got on tiktok and she blew up and then she got nervous and shut it all down but she had like i don't know almost 100 000 followers and like really quick time she then she freaked out but i keep telling her because she's like she's a senior this year she's going to college next year and i'm like i keep telling like you could literally like travel the world and get paid to do this and she like doesn't quite understand her like is afraid of it doesn't understand it's real i'm excited actually to show her this i think she understands like like i mean what a cool experience for you huh to her yeah no please connect me with

her because i had a similar experience and i actually was just recording a video about that when i was seven years old i loved loved like speaking, like public speaking. So I would learn books by heart. And then I would go to these like competitions in Poland where you could just like recite different poems or books. But I would learn like pages and pages and pages. And I remember my grandpa took me to a competition. It was such a dream come true, but I freaked out completely. And I shut down. I was like, I'll never want to do it again. It's such a dream come true, but I freaked out completely. And I

shut down. I was like, I'll never want to do it again. It's too intimidating. I just like freaked out and like shut everything down and decide never to do it again. And in hindsight, it's okay that you freak out and like, maybe just feel like this is too much, but because it felt really vulnerable, but like, I wish someone be that person for me and be like, actually like, but this is what you love. And that's why it feels so scary. So maybe you can connect me with her and I'll just speak to her. Cause I, I know exactly that feeling where you just feel like,

okay, I don't want to do this. This is too much. Yeah. But think about, ah, just such a cool experience. Some people,

they live their life. Maybe they travel once or twice in life and you had a chance for six years to see the world and have someone else finance that. And you said live in other people's shoes which is such a cool i can't imagine how many you know cool experiences and stories you have from that that era which is a such a cool way to live life i think so i think uh yeah living in the tribe with like remote tribes in africa like you know we we went to this tribe in Brazil, like deep in Amazon jungle, where you can only get by boat for like, you know, for two days. Um, so there's just incredible stories, just so humbling and so beautiful. Um, and so inspiring. I think it was my average was to sleep in the same room, uh, like just in one place for just two days. So it was like a really

big pace of traveling that, and that definitely burned me out but i think there's a there's a better way to travel that wouldn't be as burning out and as as intense yeah in hindsight so leading to that burnout then so this is what you said after six years started having health issues was it originally because because of the travel because of like all that kind of stuff or what we didn't cause the, the original, the original root, like, uh, health issues you start struggling with. Oh, I, I was vegan, right? So I thought it was like, you know, I was following the, the trend of like eating sweet breakfast and nibbling. And that I felt like if I eat a proper meal, that would just, wouldn't be feminine enough. I was just like, so, you know, like the girl in her twenties and she just like scared of eating real food

and eating mostly sugar. And so I started feeling like low energy, obviously constant travel, radiation exposure, you know, toxins and whatnot definitely doesn't help. And so I then moved to Santa Monica at the same time and was right next to Bulletproof Cafe. So we both have a similar experience. And I was like this crazy guy, Dave Asprey, like doing all of these

crazy things. And obviously as a girl back in the day, I had a fat phobia. So the fact that he would add butter to coffee, that to me sounded like suicide, but I was getting more and more sick and I had acne. I had, my hair was falling out in patches. I had bald patches that I kept trying to cover up, gain weight. And I was like, oh my God, out in patches. I had bald patches that I kept trying to cover up, um, gain weight. And I was like, Oh my God, like there's something I need to feel better. Like I was just really struggling and felt really low. And I dove into biohacking and then I continued to travel. But then it was this gap of like, women was like, Oh, what did you do to like change? I'm like, Oh, it's biohacking. And they and they're like yeah but there's only this like guy that does it like how do you do it and that's how it started so cool so again as you know i'm i love biohacking i'm obsessed with the world we do all

sorts of crazy stuff like right now i'm in the middle of a five-day water fast uh i'm doing peptides every day i all sorts like i i love it i geek out on it um but i'm curious for you like what were the, uh, just for people who don't know biohacking, what are some of the things that you do or you like to do that they kind of start helping transition your, your health or your favorite things? Oh my God. I, I, um, I probably am not the best example. I'm a little bit like you. I love self-experimenting. I think that's a definition of biohacking self-experimentation on a personal level. That's the official definition. And I get to the point where I'm like a little too far on the experimenting bit that like,

you know, when I'm like not feeling well and I went to a doctor and he's like, what do you do? And I'm like, what don't I do? Like, honestly, I'm doing so many things. So yes, I love peptides. I love just like, oh, let's see what happens when I mix this and that. So just like super excited to just see how good you can feel in your body. I used to do way more. So I would have cold plunging and, and, you know, PEMF mat and all of that. And I'm like slowly realizing that sometimes it's like, what's here almost overrides a lot of these things right so it's like

what i'm realizing that a lot of times you when you feel like you have to do all of these things then you do but when you believe that your body is also capable of self-recovery when you just go outside pray meditate and just like reset your nervous system maybe you don't have to have a 50k machine in your body in your house and that's just like i'm trying to find the balance between the two because i think technology is great but i don't also want to disempower myself by thinking that i need to be doing all of these things through technology because i also believe that there's like mind over matter and i think there's so much power that i have in my body and power of recovery so i agree i had a very

similar experience where i had like i had like a thousand different gadgets my kids and i actually would do biohacking nights we'd plug it up to these lasers and these shockers and these you know it was really fun we had a good time with it but it's funny like i kind of had a similar realization like the things that the biggest impact were like sleeping sunlight eating correctly like those things have such a huge, profound impact. And I wasn't doing those. It's like, what if I focused on the other 99% first and then adding those other things later? But, um, it's fascinating. Hey, funnel hackers. I want to talk about building your business. You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest

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your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. So for you then, you started doing biohacking, living this lifestyle. I'm curious, how long was it before you decided that like, I'm going to, you know, you started coaching and teaching and then actually writing a book. like what did that transition look like for you? Because a lot of people, they, they experienced something and, um, but they never think like I could be the

person helping other people with this, you know, like what, like what was it that caused you to be like, I could, like, I can serve, like I can, I can do this for other people. Yeah. And I, I, I had a massive imposter syndrome and I think actually being exposed to, to you helped a lot, but I was just sharing, you know, I never thought in my wildest dreams, if you ask me three, four years ago, um, if I would be doing what I'm doing, it was like, there's no way I'm not a doctor. I don't have a PhD in medicine and whatnot. And then I realized I'm like, actually Dave Asprey doesn't have either. So, you know, have a PhD in medicine and whatnot. And then I realized I'm like, actually, Dave Asprey doesn't have either. So, you know, that I realized I'm like, oh, so this limiting belief is also

maybe not valid. And I love that you always say that you don't share things from a place of being an expert, but just from your own experience. And that makes you an expert. And I thought it was really profound, but didn't help because back in the day I was like there's no way I could like charge money to teach them biohacking and I got approached by a personal trainer and he's like oh I would love what do you think if we can do a challenge for like a fitness challenge together and you can be sharing your personal story with biohacking I'll be doing workouts and I'm like let's just do it, let's just see how many people would sign up. Um, it was like, I think $49 and we had 15,000 people sign up on the first day. 15,000. Wow.

And I was like, wow, that's crazy. So all of a sudden it was just like this deep, like that was really surprising for me. I'm like, wow, that would be great. But it was a really basic challenge where we would just send you an email every day explaining what to do. Like, hey, today, you know, like just like a very basic email challenge. And so I was like, wow. And it was great. And I would like work with this personal trainer, but he said, you know, but it doesn't really matter, men or women, we just have to push them to fast more and they will lose weight. I'm like, but I noticed that I fast very differently depending on my cycle and because he was a male, he wasn't really like on the same page. And so I was like, you know what,

I'm just going to like learn what other people are saying. And back in the day, was it three, four years ago, like not a lot of people talked about living according to your cycle, right? That was like a very taboo thing. It was just more so you stick to just like, there's only one way of doing things. And so I dove deeper into that and decided to just try to do it on my own and just share it from a place of like, I'm not an expert, but this is what helps me live according to my cycle. And I brought experts on and that basically blew up and the rest is history. And then I underestimated how long it takes to write a book. I was like, well, I recorded this online course. I'll just write the book based on that course. So it's going to take me like a month or two because I've already been teaching this.

And I was so wrong because it was another year of actually just condensing more knowledge into that. Yeah. Books are definitely a whole different beast, huh? Yeah. Did you write it yourself? Do you ever have people helping you write yeah did you write it yourself do you ever people helping writer do you do all it by yourself well so i wanted i imagine i was like i'm gonna just work with someone and they like we kind of like write it together i i'm like to uh add to like sit down and write a book and again that's just not what's going to happen because I started working with a woman who just didn't do anything. And so I think my story that I'm noticing, I have a similar situation a lot of times in business when people take advantage of me.

So I paid her up front and she kind of disappeared. And because I wanted to keep the deadline, I had to kind of like write it myself and I'm realizing with business like there is adjusting the energetics of what you do because I have this similar experience over and over again and I think people can pick up on your softness or like whatever it is that you're trying to heal right so when it happens once and then the second twice and when my coach is like, is that the third person that's doing something similar? Maybe you can be a little bit more like stricter with boundaries. And now I feel like I'm getting better,

but it's still a lesson. But that because she didn't show up, I had to kind of like write it myself. And in a way it was the biggest blessing because I don't think anyone else would be able to help me write it the way I did. I had similar things. I worked with ghostwriters and then when I got drafts back, I'm like, ah. They ghosted you. Yeah. And so what I, I don't know if you had the same experience for me. It was like,

it's funny because like the book I'm working on now has so many people approaching me like, we can write this for you. I can write it for you. But I was like, like for me like the book was like discovered in writing the book right like by by writing you have to look at things at such a different level than you do even a course right i don't know why it is but you look at so differently and for me it's like all these like these connections start appearing and things that i never saw before start showing up and it's the process of writing the book that brings those things to me did Did you experience that as well? 100%. Now I would never outsource it. I don't think I ever would. Cause it's just like, I have grown so much as a person.

I have learned so much about biohacking as well. Like just like on a different level, because it's, I think the, the psychology of how to convey the information. There's so many books out there that have never been you know they don't really have the the exposure just because it's like the information it's never about the information it's how to present that information so it lands yeah yeah i agree i think that we should make a rule for everybody because that was getting worse with ai people writing books where it's like i want to make it like i will refuse to read a book unless it's written by the actual human not

a ghostwriter not a i want to write like the authentic directly from the brain of the human who's got the experience. That's who I always want to personally learn from. Yeah. And I think in a way, you know, it was really helpful then having someone to like correct it to make sure it sounds English, you know, and make sure that it works. But like, but that's not a ghost writing right that's like an editor or whatever yeah so that's definitely helpful because it's definitely an art to it but i i think like in hindsight it's the person that you become and like there's yes that it should be hard it should take you forever and i think we often think of books as

like oh it's part of your image everyone should have a book that we kind of lost the, the lost the importance of what it means for the author to be, you know, the journey of the author as you write the book. For sure. I remember when I got started way back in the day, there was a guy who I looked up to, I was in memory, launched a book. I was so excited. I remember getting a book and reading it. And it was like, you could tell he just transcribed one of his talks. And that was the book. I was so excited. I remember getting a book and reading it. And it was like, you could tell he just transcribed one of his talks and that was the book. I remember being so let down that I lost kind of respect for that guy. And I was like, someday when someone reads my book, I want them to read it the same way, you know, with yours, like you read it, like, this is really, really good. You want to leave with that. Otherwise, like, again, you know,

in business, all about like the first sale never matters. It's like them continuing to buy from you. And I feel like if they get a good book and you get the good versus experience, then that person sticks with you for generations, right? For, for years and years, because of that first connection point. And I think the books are like, some people mess it up. So anyone listening who's thinking about writing a book, like do it correctly. I promise you it's worth putting in the, putting the effort as you know. So. I have a question for you. Do you sometimes read your books back and you feel like this wasn't really, and this is so funny after we said that, know you should write your own book but i read some of the stuff and i'm like that isn't like it's it's a divine like through me i was like how did i come up with

this like i'm like it's not like i can't take credit for this book at the same time even though i wrote every single word of it because i'm like oh God, how did I come up with all this? Like, I'm like, I just, I was reading my book the other day actually, because I wanted to look something up and I was like, wow, like how, like, isn't that beautiful that when you actually connect, it's such a beautiful spiritual experience. Yeah. I feel the exact same way. It's funny. Cause I rewrote a dot-com expert secrets a couple of years later, went back and I was reading as I'm rewriting and editing. I'm like, where did I come up with? Like, that's really good stuff. Like anyway, same way. It's, it's pretty interesting. Okay. So I have a lot of questions about your business, but before we get into those, this is actually part of the business, but

obviously I follow you on Instagram and it's fun because you live the craziest life. Like as well as the other mic, man, I like live vicariously through you because you're in Bali and then you're here and you're there and you live different places, but you're traveling. And then, and you guys live the most exotic, insanely cool life. And so my first question is like, how do you, how do you do that and run a business at the same time? Because I, I'm very much like more, I'm a homebody. I have an office. I got people like I, you know, when I travel, I, I'm not good at working on the road. Like how do you, how do you manage that part of it?

Cause it's so fun to watch on the outside, you doing these things and then also running the business same time. I'm curious. Great question. Every time I'm back in LA for a month, I was like, oh, running business from one place is so easy. I should like do it more often. I would be so much more successful because it is disrupting when you, um, when you're

traveling and you're just on your phone. Uh, I think it's honestly, I don't know. I feel like I'm getting to a point that it would be so much easier to be in person, just like the groundedness. And someone explained it to me once that like, when you travel, you very much in the inspiration energy and the big thinking. And when you're down on the ground and you're like, um, rooted in your daily environment, you get more implementation. So I feel like because I'm more of a visionary in the business, that allows me to kind of constantly come up with my ideas. And I'm lucky to have, I literally, my team is actually technically three people this

entire time because it's just me, Charlotte, because my right hand, and they're just so used to execute quickly I was like we can't we we we can't compare ourselves with people like even with the supplements right we be doing courses and supplements with the three of us which is like two businesses technically and a lot of times we're like we can't compete with the corporations that have 200 people but we act fast so if we have an idea and it comes to me in the morning, like today, I was like, let's do fitness.

Like we have 21 days exactly to Christmas. Can you do the backend real quick? And they're like, give me 20 minutes. And we already have the backend. I can post it. So that's like, if you can't beat the big guys with something, you can at least be fast.

So cool. So what's fitness now? This is a new thing you're launching just today? We're just basically like, are we going to going to do like a beat right before Christmas, 21 days, you know, fitness challenge where we just share, uh, you know, and you advise and get people to join our courses. Okay. That's my next question. We're about challenges. So, um, I was trying to write all the ones I've seen you do. And there's a lot of them, right? So you have the get fit as F biohacking 21 day challenge, the hormone challenge, the cortisol challenge, the bigger booty in 28

challenge. Um, and now the, the mis, mis, how, how did, how do challenges work inside your business model? What does, what do they look like? And I know you run your challenges different than mine. So I love to know the whole strategy behind it, what they look like, if they're free, they're paid, like just the whole, your whole challenge model would be fun to understand. Oh, oh my God. I feel so intimidated. I realized that it's like back in the day I would do courses. So that would be very much like Mojo one, Mojo two, et cetera. And I realized that when it comes to biohacking, of course, there's no way that you can completely transform your life and lose weight in 21 days. But if we design information and every day you learn something new and it's a challenge that you feel like you have every day.

Okay, today you're doing this one change and tomorrow this is the one change. So we reorganize all of our biohacking challenges into days and they're around the problems of fitness. It's around how to introduction to biohacking and how to lose weight, right? Cause this, how to remove inflammation. Then we have the hormone challenge, how to live according to your cycle, fertility challenge. And so we now bundle them up together cause it's like a big umbrella of everything that you need. Um, but to be honest, I don't even know if I'm doing the right thing. It's just something that has resonated with me that I like this, you know, challenge where every day I get to have a streak and you continue with a streak and it's motivating for me versus downloading a

course and going through it on your own. Is it a, is it a paid challenge? Are they free challenges or do you do both? They're paid challenges. Yeah. Okay. How much is like for this $1 right now, how much does the fitness one cost? $399. $300? Wait. $399. Okay.

And so it's a 21-day challenge. And then how much, or like what does each day look like? Is it videos, email? Like what is this? How do you structure it? So they get a video. So there's one science video, one workout video, and they have like one challenge for the day,

whether it's like, okay, you're going to start your day with apple cider vinegar, right? Like that's the one thing that you, new habit that you build around that. And we stack this habit every single day. I don't know if you know the Atomic Habits, the book, but that's the idea that every day we add like, you know, compound the habit and we stack the habits. But that still wasn't as, I feel like we also have a call with me, but that's

what led me to building my own app where we can have a slightly different approach to that and just kind of get point system for each video so that we can reward people even for, you know, showing up. That's cool. So the next 21 days now, so you launched this this morning. The next 21 days, they're getting a video and a challenge. How long is each video each day? Are they shorter? Are they longer? Yeah, we keep it under five minutes

because I realize if I can't... I've done so many courses at this point and I think that's the difference between a high-ticket customer and a low-ticket customer. Because they're all like, how long are the videos and how many modules? Because they want the volume. And I think I'm busy. I don't have time to watch 40-minute videos every day. If I can't translate knowledge to you in five minutes, that would really matter.

It's like high-level notes. Then that's kind of I'm not doing my job right. Yeah. Interesting. Okay. So they go through that for the next 21 days. Do you sell them anything during that challenge? Or is it like you're using it to upsell anything?

Or is it just kind of the challenge is the challenge? We're not very good at this. And I think if I had like, I'm manifesting a really good person on a team who can help me like incorporate all of that. Cause we have supplements, but when we look at the customers between supplements and courses, they're like two different customers, which is really interesting. Cause I imagine as the, you know, a funnel expert, you would be like, how are you not upselling your supplements? I know, I know. Uh, it just feels like to, like we were learning how to be able to incorporate and give people that whole experience.

Very cool. So all these challenges, do you run them once or do you run the same challenge over and over again? Or how do you structure that? We update these, but that's the same challenge that we're running. And this is, by the way, I feel like this is probably not the best timing for me to do that, because as we're moving to the app, all of these challenges will be available for free for everyone who downloads the app. So we all of a sudden you'll have access to like 300 videos. But because we're going to have feedback based on your mood and your cycle, be able to dedicate the right video every single day. And we'll be able to see how much you're how many videos you're watching and based

on what so I got to a point in my life where I realized that like I love biohacking and I think it's a little bit like you I have like these thickest split personality I love biohacking but I feel like we as women are limited to too much of our looks and there's a part of me that feels like I don't want to just help people lose weight I want them feel good in their body but then what's next like what are you going to do with that energy and I was like I want my mission to be so much bigger than biohacking and so my dream of the bestie because it's called bestie and originally it was called biohacking bestie and people like oh no what's the biohacking it's a scary word so we like we'll stick with the word bestie and originally it was called biohacking bestie and people like oh no what's the biohacking

it's a scary word so we like we'll stick with the word bestie uh and then i realized okay there's like four pillars of everything that you do in life one is the working out right so this is your six-pack then it's how to cook so we obviously have meal plans and we have nutritionists that help us but there is the part of you that's recovery. How do you recover? How do you connect through meditation, prayer, spirituality, breath work, right? That's another pillar. And the final one is everything outside of you. Because for me, if you have a meal plan and a six plan, but you don't have a good family life, you don't have a career, you don't have a good relationship with money, then that's just not wellness for me wellness is this umbrella where you're basically crushing on everything and like when i think of you like

you're crushing in everything whether it's biohacking business and i want and that was lacking in my challenges so now uh what we're launching with the app is that yes you get points for working out points for sticking to your meal, but then you need to like do something towards a business or community or volunteering or, you know, like contribute something to the society that's beyond how you look and what you eat. Because I think that will override any diet you eat, you know, like if you have a sense of purpose, if you have a community, if you're part of something greater than yourself the cortisol is going to lower down you know and all of a sudden you will feel better and that's the i think you can relate like this endless amount of energy that comes from serving something

bigger than you and so i wanted to incorporate that and that was what really was missing in those biohacking courses. And that's what we're hoping to like bring together. That's really cool. I love that vision. That's cool. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnels finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or designer to refresh your landing pages or someone to do customer support to help you to handle your Thank you. job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed

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indeed, it's all that you need. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month. That was my wife and I, before rocket money came along, literally a couple months ago, we downloaded this app and within minutes we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where

all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app. Now their dashboard is amazing and you get a clear view of all your expenses across every

account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Well, you inspired me. I was planning on doing a January kind of a challenge, like more of my traditional way,

but your way is interesting. I'm literally going to funnel hack you tonight. I'm going to go through the process of your most recent one and just check it out. Because I want to see how you fulfill and how you deliver because I'm really fascinated to see the structure. Because I think I have an idea based on what you said that could work really good in one of our businesses.

I wanted to do a January challenge for that anyway, and this might be a better way to do it. Because I get in the spot where I get excited. I'll do like an hour-long call every day for 30 days, and then people get overwhelmed. I love the idea of like giving them a micro habit each day, like teaching the principle and giving them the habit, and just like breaking it up over 30 days and probably be way more effective for people as well. So anyway, I'm pumped. I think so. Cause I think it's like, I think that's our problem. I think you, we both similar in a way that we're like, get so excited and we could talk about everything for hours. And for a normal person, you're like,

like, where do I start? And in my book, I actually, I thought about you when I was writing that, that, and when an overwhelmed customer doesn't buy and, uh, uh, sorry, a confused customer doesn't buy an overwhelmed woman doesn't buy a hug. So I said that in a book because in a way it's, it's true. Like when you think about, I can be doing all of these things, what do I start with? I'm like just a shot of apple cider vinegar, or just, just to change the timing of your meals. Like don't change everything. Cause I think it's like too overwhelming. And then when you, I'm sure, you know, from like running ads, when you have too many variables that you change, you don't know what worked, what didn't. Right.

So just like micro changes and every day you stack that habit. I think that would do really well for you. Yeah. It sounds really fun actually. Because I get overwhelmed thinking the other way. Because I'm like, that's 30 hours of stuff I'm going to talk about for 30 hours versus like if I've got 10 minutes each day, that becomes really simple. So, okay. I'm going to funnel hack you and i will return and report back and that's kind of going back to your podcast right when it was just like a four minute right like the bite size but we're becoming so busy that at the same time i'm like it's inspiring

to listen to our podcast but i'm like I don't often have time. And sometimes I just have 15 or 20 minutes and I want just like distilled, good, juicy stuff, you know, like, what do I actually need to know? So that's good. I'm definitely signing up. So cool. All right. I got my first customer. Let's go. Um, okay. Um, the next thing I want to ask you about is, so for your business, because those who aren't, obviously you guys are listening to my podcast, but I, right before this, I was on your podcast and we talked about business a little bit and you said that you're not running ads right now. So I'm curious, like, how have you gotten your traffic and your following? What's the process of,

of, of that, right? Obviously in my world, we, we, we, we push more people to like, go buy paid ads and start driving traffic. And you've done most of everything you've done without that so i'm curious like what's your strategy for getting traffic and building your following all that kind of stuff i might my advice would be do paid advertising because that's my advice please don't take like um it's just like it's been really overwhelming to find the right person i I think maybe because you're at that level that it's hard for you to imagine what it's like for like normal people like myself, but every person I speak to, like they can always, they will like audit your business and they would tell you, this is exactly what you need to do. And this is everything you're doing wrong. But when it comes

to the implementing, they think that it's so easy, but it it's not and a lot of times people look at my following and they see oh my gosh she reaches 45 million people a month with her organic content that's going to be so easy to run ads and this is a completely different you know ball game so I think my I always like do a little bit mixed can I inspire about what you shared that like I try to do a little bit personal just so people can see that I'm just messy. And this is, I'm in the process. I don't know how to do this entrepreneurship. I'm sure I'm not doing it the fastest, most efficient way by far. I just don't want to have outside investor. I want to have the freedom to serve my customers, like, especially when it comes to supplements from a way of like, I want to be taking these formulas. Like, yes, everyone's like, why it's costing you so much to make them. Like,

I know. And for now, this is how I want to do them. But I want to be like genuinely proud of it because the integrity is so important to me that if I had a bad formula, I wouldn't be able to like show up and tell people like you should put it in your, you know, in your body. So that's, that's by far not the best way to do business. Like if you look at that, but I think it feels good and it will fulfill me longterm. But if you look at my numbers, I'm not someone that you should be like, oh wow, she's like crushing because she's making, you know, she had the busiest black friday of all the supplement companies. Like not really, you you know but i think a lot but i'm here for like the longer game yeah i think a lot of people who listen to this like a lot of them are nervous about ads and the fact you've done it without it's really inspiring like

how did um i guess yeah that's the question like how did how did you build up your following initially when you went from not having followers i i think it's just like, I spend a lot of time giving free value, like a lot. And so even when I do sell, which is I'm sure annoying for my audience, they stay because they see like, okay, but she does give a lot of free value, right? And there's like a good mix of like inspiring.

So seeing my message journey to teaching biohacking, to seeing my personal relationship with my husband and just seeing like, okay, cool. Like she's, she's doing it and showing behind the scenes. I think behind the scenes is like the biggest trend of social media. And so people actually would be more invested in the journey. I literally asked my audience, I'm like, Hey, I'm thinking of running ads for the first time for my black Friday sale for my supplements. Can you help me pick the ads? And people sat with me and helped me pick the ads. Like, it's amazing. And then obviously we had like 6.5 ROAS because it's like, literally it was for the people that were picking it. Like, and I was like, wow, this feels like

such an unfair advantage. I never done that before. Cause I was like, Oh, I feel shy or I'm not sure. And I think getting people through that journey is so powerful. So like even if you have audience and you just think of starting to run ads, getting from behind the scenes, I'm like, well, I don't I want to still stay authentic. Can you help me figure out what would work for you? And I feel like that's such a good hack to see how, you know, how ads are converting. I think, I think, uh, watching you socially, it's been fun. Cause you are so, uh, you draw people into all parts of your life, right? Like even with your husband, like watching the last couple of years, like you guys had ups

and then downs and then ups and then downs. And then, and then like you took us on the journey as you guys got engaged. And then the journey, uh, as you're getting close to the wedding and then trying on the dress, like, like like it's funny because like this is the first time we hung out in person but i feel like i know you because i've been watching that journey and then in interweaving there you got the business stuff and then you have the pitches but it's like it feels so organic of like i feel like i'm part of this i think i look at most people's social and they're very much like you know this is my business or or the opposite and like you've done such a good job of like weaving all these things together, like weaving a storyline together that, that people feel part of it. And

I think that's why they, they want to see you succeed and celebrate when you, when you have wins and you have new products and your new thing. And, uh, you know, all that stuff's really, really fascinating. Does it ever make you like, I guess, I mean, you've been doing this, this for so long, uh, but is, but was it hard for you to share some of the like the you know the harder parts of life and be vulnerable and actually shows oh 100 yeah and i think i went to i was like the mrs perfect on instagram and posted the most beautifully edited photos and then um just showing the highlight and then just got really sick um had a course about how to grow your instagram and the course wasn't true to my

soul. That was one of the things that I did because people were like, you should do it because you're growing so well, like you should do a course. But I was just like, you know, tell people, you just have to be yourself. And it was like very cliche and wasn't very good. And that was like, people got really angry because they're like, this is a really product. And they had the right to like it was really not the best course on the planet just to put it that way and that was like the beginning of an end where it's I lost a hundred thousand followers because people like she's fake she's mrs perfect I can't relate to her she's and I was like oh my god I hate that I

created this persona but it was hard like back in the day it was really hard to show the messy part because when it's messy it's like you don't really think exactly of like show me yourself like I'm just fighting with my husband yeah and so then even every time now since then I try to ask myself what would be you see I've posed videos of myself where I'm don't look my best you know it's just like the before and afters and it is quite vulnerable, but I'm trying to think, okay, if I was a woman just sitting with her two kids in the kitchen, screaming in the background and wanting to connect with me, like would that, what I'm posting would make her feel inspired and connected to me or would she feel about herself? And a lot of times, like if she felt, obviously no one's going to stay around.

And I think I'm trying to show you that, like, I didn't get stuff perfect and I'm, I'm messy. And like, I'm telling you right now, like I probably know the person to look up to when it comes to running a business, but I, you can still not be Russell Brunson and still be very happy and have a beautiful life. Like you don't have to be the best of the best and still enjoy the process and the journey. And I think that's what people see in my content. Yeah. I think it's really cool. It's really fun to watch. Based on your content, I have a question about a recent wedding you may have had in Italy and you had an insane firework show that was second to none. I'm curious, can you tell us how much you had to spend on the fireworks for your guys' uh, for the wedding? Yes. What's your guess? So I am a big fireworks fan. I usually spend, um, I spend between five and 10 grand each, each year for our fireworks

show and you Trump mine. So I'm guessing, I don't know, 10,000 plus. No, it was $3,000. Really? Cause it was just one shot so people think like oh my god they spent all that money on the wedding but it was actually just like i think it was the combining the tree with with everything around that and i don't know if you saw the before and after but 24 hours before the wedding it was it was in italy and it was um i think it was 62 degrees i was in two sweaters it was raining and i I think it was 62 degrees. I was in two sweaters. It was raining. And I was like, I cannot believe I'm getting married in Italy tomorrow. And it's freezing. So I was like freaking out. I was like, there's no way, like, this is probably every bride's

biggest nightmare. And the next day was, you know, beautiful, warm, 95 degrees. We built this tree. Um, that was basically like, we had our flower lady go and actually find a dead tree in the forest that she then emptied from the inside. And then attached like flowers and that was expensive and no one noticed that. But the fireworks itself wasn't really that expensive. Anyway, it looks beautiful. It's really, really cool. Thank you. Um, I'm curious. So I'm going to, I'll tell you a story first. I'm assuming no, but just in case. So, um, there was a guy who was one of the very first internet marketing

like teachers ever. His name is Corey Rudall. Uh, he's who I learned from way back in the day. He passed away like man, 18, 19 years ago. But, um, seven months before he passed away, he got married and he, uh, he actually did two weddings. And the first one he sold tickets to, to his audience to come to the wedding. And he made insane amounts of money. Then people come to a fake wedding with him and his wife. And then they got married either before that or after that separately. But he used that as a big business tool. Anyway, I always respected him for that, but I'm curious, did you like from your wedding, did you guys use that for anything related to business or promotion or anything like that? Or was that just more like this is our special day and it's

separate? So it's funny because we because we've like shared everything about our life because both my husband and I are influencers. We didn't didn't think that we would never post, but we wanted to pay for everything. So we didn't want to get anything for free. So traditionally in the influencer world, you would get stuff for free, even wedding for free. And you know, a lot of these, I mean, you're an influencer, you get free stuff all the time. And we, we made it a point that we wanted to pay for our wedding. And if we didn't want to feel like a big collaboration, like we wanted to pay for fireworks and everything. And so and if I felt like I was super happy with a vendor, I will tag them because I want to help their business because I can, not because I have to. So that was our rule as a rule of thumb that we didn't want to like monetize our wedding.

And so when it happened, and I'm sure you can relate that it's like it's such a heart-opening experience we actually didn't post about the wedding for three weeks because I was just like I'm not ready to share it with the world I don't even know if I ever want to share it it was like so magical and I feel so vulnerable to share it because it's intimate and personal and then um you know we got the first photos I was like oh you get so excited with the first photos and and just I part of me I think it's like I express myself through writing and through videos I started just playing around with videos and I was like oh maybe I can just share a story of of me and my mom and like me and my uh bridesmaids you know one of them just just recovered from cancer and we didn't even think she would ever make it to my wedding so like as part of the

therapy I was like I'll just share this one video because I really enjoy like putting it together and we didn't the fireworks was like one of the last videos we posted because we just didn't feel like we had to post it and obviously we thought maybe it will do well, but we didn't expect. I think we've, I think it reached between Instagram and TikTok to 180 million people. So it's like, even with my following,

I never thought that this is the kind of reach that we were going after. Like, it's not like you're like, oh, I'm trying to monetize my wedding. I don't think that was the case. So that was,

that was definitely something that we didn't really expect. Yeah. Yeah, so cool. I think everyone wanted to see the end of that part of the journey, which is really fun. So, well, this has been fun. Like I said, it's been really cool watching you behind the scenes and watching your business and watching you socially and everything. For those in my audience who don't know you yet, where can they go to watch you and actually see you in action from your social, from your content, jumping into

your challenges? Where should they go to watch? I would love if you could visit me on Instagram. My account is just my first name, which is Aggie, A-G-G-I-E. And then you can just see my journey behind my app, which is called Bestie, and my supplements, which are called Biohacking Bestie. Very cool. And then everyone needs to go get a copy of your book. Where do they get Biohacking Like a Woman? Also on my website at biohackingbestie.com or you can get it on Amazon. We used to have a funnel for the book, but actually a funny story.

You know how I almost got out of business because of you, Russell? Oh, yeah? What'd I do? Oh, yeah, because we wanted to do the book funnel, so we basically get book plus shipping. But we had a bit of a situation with our team when they miscalculated the shipping. And so in the first four days, we had 8,000 orders of the book,

but the shipping was double the price. And some of it was international so it cost me uh like there was a mistake that um little slight accounting mistake that cost me two hundred thousand dollars oh no so yeah well that's not good no be careful like it's a great idea but you just have to run your numbers yeah because and it just happened so fast obviously like with my audience that i imagine maybe not everyone gets to 8 000 copies in the first couple of days but um yeah by the time we realized the mistake was a little too late so can you share do you have any copies you've sold the book so far in last year i would

have to look it up because it's like it's not something that you like i think at least over a hundred thousand but i am not really sure um how many i would have to look it up it's hard because you have like at least it's probably similar to this it's like the amazon and the kindle then the audible and then the ones on your funnel yeah that's all it's hard to yeah and plus they like when then you sell their rights for different language so they they keep track of that as well so you don't really know like how many unless you emailed your publisher or whatever so but anyways Russell you're you're so good and I'm so glad that you found the time to speak to me I feel super honored I really enjoy it I appreciate you and um yeah I love watching entrepreneurship and at all levels and what you're

doing is so cool again socially it's amazing watching supplement company the apps the challenges I'm gonna go funnel hack your challenge right now. As soon as we get done. But thanks for hanging out and being part of our, the ClickFunnels community. We really appreciate it. It's fun to know you a lot better. Thank you so much.