The Russell Brunson Show - On The Brighter Side With Russell (Part 1 of 4)

Episode Date: November 25, 2019

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the first part of Russell's interview: Find out how Russell met Collette, and was able to snag such a catch. Hear about Russell's failures in business and how he was able to get past them. And see how Russell was able to overcome extreme introvertedness to become the amazing speaker that he is today. So listen here to the informative first part of Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/261-on-the-brighter-side-with-russell-part-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Hey, everybody. This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I've got a special fun treat for you over the next four episodes I'm really excited for. So we've got a friend lives in our neighborhood who I have this problem when I meet people where I just tell them that they should launch businesses and podcasts and try to change the world. Cause that's just how I view the whole world through. And, um, we had a chance to meet their family and, um, and I told her, I was like, you should start a podcast. And, uh, unlike what most people like

here that I'm like, Oh yeah, that'd be fun. She actually did it and shared a podcast. And, uh, and because of that, um, one of her first episodes I went on and I was one of her very first guests, which was, which was super cool. Um, her name is Monica Tanner and her podcast is called on the brighter side. And, um, so I did the podcast interview with her and, um, she was, you know, she kind of jokes right now. She was nervous. It was one of her first ones.

The audio quality wasn't amazing, uh, but she didn't interview with me talking a lot about not so much like my, my successes, like here's how cool Russell is, but more on the failure side and family side and things like that, that I thought was really interesting. So that was a really fun podcast interview. And now fast forward, like two years later, um, she asked my wife to be on the podcast. And so Colette did, um, uh, a podcast episode with her where it's kind of like the second half, like looking at, um, at the same question, not the same, but similar questions that she asked me, but through Colette's lens and how she viewed the experiences and what we do and everything like that. And so I asked Monica if she'd be okay with me publishing those four, excuse me, those two podcast episodes here

on the Marketing Secret Show. And she said, yes. So I'm excited for that. So what we're gonna do is I'm gonna break it up each one into halves. So basically this is going to be four episode series where it's going to be part one with Russell, part two with Russell, part three with Colette, and part four with Colette. Colette's interview, just so you know, is way better than mine and super proud of her.

She did a great job. This is only her second podcast interview ever. And so if you love it, let her know. She's getting more and more used to this and sharing herself and stories. And it's just been fun watching her blossom and share these things. So I'm grateful for Monica also inviting Colette to be on her podcast as well. So with that said, I'm a cute theme song.

When we come back, um, I will start part one of four of on the brighter side. Uh, it's on the brighter side series. So, uh, that said, let's get started. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers.

My name is Russell Brunson, and welcome to Marketing Secrets. Hello, and welcome to On the Brighter Side. I'm your host, Monica Tanner, and today I have a super special treat for you guys. My guest today is the husband of one of my very best friends in the whole wide world, the dad of some of my very favorite kids besides my own. He's our neighbor and friend and one of the kindest men I know. Over the past 10 years, he's built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels

that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Please help me welcome my guest today, Russell Brunson. Hi, Russell. Hey, how's it going? Good. Thanks so much for joining us today. So my first question for you is about your wife. Coolest person i know yes because i'm dying to know how a

goofy wrestler got a catch like colette to marry him like what did you have to do to convince her that was actually it's funny because i'm famous for like selling stuff and that was probably the hardest sell i ever had was convincing her to marry me i bet that's awesome it's funny because when we first met because she's um five and a half years older than me and a bunch of my roommates kind of had crushes on her so we always go as an apartment go hang out over there because they were all trying to date her and stuff like that and i didn't think that that was even a possibility so i just come hanging out because i had nothing else to do and after a little while we just kind of started liking each other and then that was a big question i was like could i could i date someone like five and a half years older than me

and i'm like would she actually like someone five and a half years younger than her? That was the other side of the question. And then, yeah, luckily she said yes to the first date. And then, you know, it all worked out at the end. Okay. So most people who know you, know you as a fantastically successful businessman, a marketer, a public speaker, an author, a guy who can do everything. And I've been super excited to interviews and strategically place your

interview after my episode on failure, because I know that you haven't always been this successful. I know that you've had to overcome some things and even fail at a few other business endeavors before you got to where you are. So I was hoping you would start by telling us that story. Yeah. There's actually a lot of stories about my failures. How many do you want? As many as you have time. No, it's funny. Cause when I first started my business, I was in college and had just married or just met Colette and we were about to get married. And, and I, it was the first time I remember I told my dad, I was like, Hey, I'm getting married. And he was like, well, how are you gonna support yourself? And I was like, well,

you've been supporting me. And he's like, well, when you get married, I don't do that anymore. And I'm like, Oh, I didn't even think through that. Like, how do you say when you get married, you're, you're a grown man and you're on your own. I was like, okay, I got to figure out. So, um, that's what started this whole process. So I started like learning about how to, you know, internet marketing and how to sell things and tried a whole bunch of, I spent probably about two, almost two years trying stuff that didn't work. So there's a whole slew of failures in there. But some of the bigger ones were after, after I started kind of figuring out like, Oh, this is how you, this is how internet marketing works. You create a product, you set up a website, you get people to come to and just

kind of learn the basics. I started making some money and really quick. I started hiring some people because I started getting overwhelming. So I hired some of my friends and it's funny because anybody who like would ask me a question about, I'd hire him. Cause I was like, Oh, you care about this? Let me hire you. I need something to hang out with that would talk to me. Because no one else knew what I was doing or cared about it. And so I ended up hiring a bunch of my friends. And we started growing the company. And there's this really weird thing.

As entrepreneurs, you make money when you sell something. And that's it. But as employees, you get paid every two weeks whether you make money or not. And so I started growing this business. And they'd want a paycheck. Like, hey, it's payday. And I'm like, we don't have any money. They're like, well, we have to get paid.

So I'd be like, oh. So so I go and try to put together something really quick to sell and I pay payroll and then like they're out of money again and then I knew payday was like in two weeks again so I literally ignore all my staff because I didn't have time to train them on stuff I had to go make money so I could pay for them and so they were sitting in the other side of the office like just wondering like what they should do while I was hiding away trying to make money to pay for them and it was like this horrible thing and that was the first time it it uh it was about it was like Christmas time and everything was basically I ran out of money ran out of ideas and I was like I have to like fire all my friends and a bunch of my family members and which was a scary like just a scary thing

it's funny I was out like hanging Christmas lights up listening to an mp3 of like some somebody telling some business ideas and someone had an idea and I was like I could try that so i called them up i'm like hey guys you don't know this yet but we're completely broke i have no money for payroll or christmas but i think i got an idea like you guys want to come try this thing out and they were kind of confused and then they all jumped in and we got together we put together a new plan and it's funny now we'll probably talk about funnels a little bit but it was a funnel we put together i don't know we didn't call them that back in the day we created this thing and we launched it and uh we made money to cover everyone for Christmas. And it also built like a continuity business so we could actually have money coming in. So that was the first time we

kind of almost collapsed the business. But after that, I kind of figured out like, oh, this is how it was working again. So we started growing really big and grew to the point we had about 100 and something employees. And then one day overnight, like that whole business, we lost all of our merchant accounts. Everything shut down. The economy was changing and I had to lay off by 80 people in one day. A lot of them are friends and family member. I mean, all of them are friends, uh, some family members as well. And then over the next like three and a half, four years of my life, it was just like laying off more people and trying to like keep the doors open and just almost going through bankruptcy twice, almost getting sued by people we owed money to trying to figure out how to pay

them. And it was just, it was a really, really dark, painful two and a half, three years or so. We owed a bunch of money to the IRS and finally we're able to work out of it. But those are the two, when I think back about the whole thing, those are the two biggest times that my business kind of crashed. And it's funny after, after the second, the second big crash, I had to lay off all those people. I had a chance to meet this guy who had made hundreds of millions of dollars, like super wealthy. And he asked me to tell him my story. So I told him like the highlight reel that most people hear about. And he's like, well, have you ever failed?

And I was like, ah, it's like, you know, reluctantly told him those stories about the failures. And he was like, okay, good, you cycled. And I was like, what does that mean? He's like, he's like, you cycled. I'm like, okay, like, what does that mean? He said, he said, he said, I'll never work with an entrepreneur

who hasn't cycled at least once. He says, if they're always successful, he said, then they still believe their own bio, they still drink their own Kool-Aid. He said, after you've built something and you've lost it all, then you cycle. He said, then you're humble enough to actually be able to work with you to actually create something really, really cool. So he said, because you've cycled twice, he's like, I'd actually work with you. And I remember thinking, that sounds so much better than failure. But it's so true now. A lot of times when I work with people, you see the first time they have success,

like they're, they're going crazy and they're doing much stuff. It's always like, they make a lot of decisions. A lot of times, um, super not arrogant, but like they, they think it's them. And you realize when you do have the big failures, it's like, Oh, you're not, it's not you. There's a lot of other people involved and there's, you know, there's, there's timing, there's inspiration from God and there's people and there's so many things that happen. And it's like, as soon as you forget about that, it feels like the Lord humbles you. And so ever since the second crash, um, I've tried to be super aware of that constantly and I'm not perfect, but very aware of like, okay, who are all the people that are in charge

of this? What are the inspiration from God that's coming? That's guided me on these things and trying to be very aware of those because I'm just scared that if I'm not aware, it's going to happen again. So anyway, so what would be your big takeaway? Would you say that it's instead of calling it failure, maybe we we're cycling or. I think so. And I think people become okay with that. Like, um, one of the biggest problems with entrepreneurs I work with is they're so scared of the potential of crashing that they don't, they won't risk things or try things. And I always tell them,

if you look at the founding fathers, like they gave us this blessing, I think it's a gift from God, the bankruptcy laws. I'm like, worst case scenario, if you go bankrupt, like it's not, it's not the end of the world, right? Like it's, it's, it's a gift that we can reset and start over. And that's what gives entrepreneurs and people the ability to risk and try things knowing that like worst case scenario, there's a reset you can start over. And so, um, I always tell people that like, it's not a, I don't know, it's okay to be to know, or I think it's okay to fail and to be prepared for it. And just when I first started this journey, I was listening to, um, uh, Brian Tracy. He was, he was doing an interview. I was listening to, and he said that, uh, one night he was watching TV and there was

this panel of like millionaires and there's like 17 millionaires on this panel and they were interviewing all of them. And, and one of the things the host asked was like, well, how many times did you guys each fail before you're successful? And they didn't know the answer. So they cut the commercial while they counted they came back and they said like i think of the people up there the average they'd all failed like on average 14 times before they had there's a success and brian tracy said do you think it's that they just got you know they failed they failed eventually they got lucky and they did it or do you think it's they failed and they figured out like that didn't work and then they failed they got better and they got

better till eventually it's like they couldn't not be successful and i think it's the other way like like the failures are okay because it's like protecting you from that thing again and it gets you closer and closer to to um to where you're at like i know that if i would have launched our company click funnels 10 years ago i would have bankrupted it four or five times by now right but all these things i learned going on this journey now it's like i'm hyper aware of like okay there's a gap here there's a way i can fail here there's things that are happening and i'm able to protect myself because of that, because of the failures. I feel like the failures are preparing you for whatever your bigger mission is someday. The pitfalls.

I love that. I love that so much. So my question is for you personally, like after that second crash where it was, you were so close to the bottom, why not just get a regular job somewhere working for someone? Like what gave you the idea and the courage to start from just to do it over again? Um, uh, I actually remember,

um, vividly remember laying in bed one day thinking, I wish that I had a boss so he could fire me. Cause it was like, I wanted, like I would have loved to like step away from that. For me, the circumstances of the whole crash,

I wasn't able to, I had a bookkeeper who didn't pay. I didn't know it was the time hadn't paid payroll taxes in over a year. And then we had sold a whole bunch of coaching. So we had a bunch of students who had bought stuff that we had outstanding liabilities to. And so I woke up every morning for a two-year period of time knowing that if I don't pay the IRS back and pay, I didn't know this at the time, but payroll taxes is not like they give you a fine. Like payroll taxes, they lock you up and you go to jail. So I was like, if I don't figure out how to pay the IRS if I go to jail, which is like really scary thing to think through right and saying things like i had i'd sold

um i'd sold stuff people and i had to keep fulfilling on it and if i didn't fulfill on it i would it would have destroyed my name and my reputation i would have lost that forever too which is like so did i go to jail or i lose my reputation or both i was like i can't quit even if i wanted to so for me that those are the two things that were really, um, the driving forces that kept me in it. But then it's like, I don't know. And I, but you could have just quit. I mean, you could have just said, take me to jail. I don't care about my reputation. I'm going to get a nine to fiver. Like this is too much stress. Yeah, I guess you could have, but I don't know. There's something I grew up as a wrestler and I just know that like all the, all the good stuff in wrestling came on the back of like defeat like my junior year in high school I was gonna be a I

thought I was gonna be a state champ my very first match I lost it but like that loss it the person I lost to like my dad filmed that match and we went and watched it a thousand times over and then in the state finals actually wrestled the same guy and I ended up beating him in the finals and then I looked at like all my big successes like you know all American all those things they all came on the back of like a bunch of failures it was like okay here's the mistakes here's the problems let's focus on that like what are the tweaks and the changes we got to make to come back and do better next time and for me it's more like that like as painful as it was and how much i just wanted to give up it was more like okay what's the like what are the changes we saw it work before like i'd seen it before i'd

seen you know coming with 100 people generates a lot of revenue and helps a lot of people so i was able to i was able to see the fruits of it and like i love that part of it and i think part of me like missed that part i was like hey we just gotta we just gotta figure out how to get back to there we're there once we just gotta figure out the model and how to change it and tweak it and luckily for us eventually we figured it out again so do you credit wrestling with that resilience that just kept you in there and in the game and going and working hard 100 yeah i think um most athletes that i know do really good in other things in life business not all of them some of them dumb. I've got a lot of friends who

are like, uh, you know, trainer X, but for me, a hundred percent, like it wrestling and sports together teaches you so much stuff, right? Cause most people in their life, they don't do sports. Like they don't ever fail. Like they, they are in a thing where they're studying, they're learning, they take a test, they get a, you know, they get their grade and they just, those kinds of things, but they don't have a chance to fail where, more most sports um especially wrestling for me because you know typical wrestling season you have 30 to 40 matches then off season you got another 80 shook in 100 matches a year so most people don't win 100 matches a year like you lose tons of those right and so for me it was that way i lost so many times and and uh i think losing such a good thing

because you learn either you give up and you walk away and you throw your hands in or you're like okay i gotta beat for me it's like because especially when wrestling is like, you see the person, you know who they are. And you're like, you know, next week they're going to be the same tournament again. Like, I got to beat this guy next week. It makes you so frustrated. So you like watch the match, figure out what they're doing and then practice all week and see them again. You try again and they beat you again. You're like, ah, and you come back and you keep doing it until, you know, to the end.

So it helps a lot. Totally agree. I'm starting to understand your drive here. So I talk a lot on my blog and my podcast about finding your life's purpose. So what do you think is your life's purpose? And does it include making a whole bunch of millionaires? I love making millionaires. That is fun. Good at it. Yeah. In our office now we have a, I don't know if you've seen our two comic club awards, right? So we have like this hallway, it was the bathroom hallway and everyone that makes a million dollars inside click phones gets a big plaque and now both sides of the hallway floor

to ceiling are filled now the kitchen is completely filled too and we've got maybe i don't know maybe 30 to 40 days before like we have no more room in our office to hang up these plaques for one so no but for me um to be honest i didn't know for a long time what my mission was at all like i just i was excited by this like business and sales and marketing got me excited but i always felt kind of shallow like what's the point of all this? I don't know. Um, but I was learning it and it was excited. So I kept doing it. And honestly, it wasn't probably till about a year ago that I think I really started getting clarity on what my vision was. I had a really good coach. Him's Terry Williams. I was working with at the time. And she just asked me,

she said, do you see the parallels of like what you're doing? And I was like, no, I'm just trying to make money. And she's like, she's like, do you need more money? I'm like, no. And she's like, then why do you keep doing this? I was like, because, I'm just trying to make money. And she's like, do you need more money? I'm like, no. She's like, then why do you keep doing this? I was like, because. And I started telling stories to people. I'm like, okay, I'll write off a couple quick stories that are fun. One is there's this girl named Annie Grace that works with us. She beat alcohol addiction.

She couldn't do it through a 12-step program. She figured out her own way to do it. She'd written books about it. And a year ago, she came to our program. And she's like, I want to help change the world. And she didn't know how to do it. And I was like, well, I don't know how to help people with alcohol addiction. But I know how to get your message out to a bunch of people.

So we gave her some tools and some training. And she's helped in the last 12 months over 50,000 people to overcome alcohol addiction. There's a guy named ChrisBeatsCancer.com who got the death sentence of a 27, 28-year-old that he had cancer. And decided not to do chemotherapy and thought, can I cure myself? I don't know. So he started going and trying to cure himself. And eventually cures himself naturally and decided i need to get this message out to people and so we've been able to help give him tools and systems to get that out

and he's helped tens of thousands of people naturally cure themselves of cancer pamela weibel helps doctors commit suicide she said thousands of doctors from from suicide through our tools and our training and like i just look at all these people who have who have gifts i don't have like i can't i can't help a doctor not commit suicide or I can't help someone lose weight. I can't, like, I don't know those things, but I have, because of like what I've done, I've learned how to like get someone, whatever their business, their product, their service out to get some more people. And so for me, like, I really feel like that's my mission now is like, how do I, how do I empower entrepreneurs to actually change the world? And so ever since then,

ever since I kind of got that, like I become like hyper obsessed with entrepreneurs and how can I help them and how can I give them the tools, the inspiration, whatever it is, because I'm a huge believer that entrepreneurs are only people that can actually change the world. I don't think politicians are going to do it. I don't think government's going to do it. Like I see entrepreneurs who are just like obsessively compassionate about like their, their thing they figured out, like that's who changes the world. And so for me, it's just like, if I can, if I can empower each of them, then, then that's my mission is to help them be able to change their world. So that's kind of my thoughts. I think that's awesome. I love it so much. And I love watching you work. So I've seen you speak

at some live events and I know you get up there and you command a room with thousands of people in it, but I also know you personally and socially, I know you as really shy and reserved. I know you'd rather, not awkward, but shy, but I know you'd rather hang out in the corner and observe than be out like working the room, which was, which is what people would think if they see you at these live events. So which of these personalities comes more naturally to you? Like what's the real Russell? I'm a hundred percent the awkward, weird awkward weird kid no it's funny because um like uh two months ago I spoke an event had 9,000 people in the room and I was on stage and I just

like loved every second of it was so much fun and then afterwards I was in the hallway and someone came to talk to ask me a question and uh one of the guys that works with me Dave Woodward he told me he's like if you used to see your body language like you're on stage and your body's just like excited and something's up to you and you're just like like scared to death and like and i think for sure that's definitely like um more naturally who i am like my whole life i was awkward nervous growing up i didn't have a ton of friends like the one thing i had growing up was wrestling like that was my thing so i was friends with wrestlers but like spending my 20 year high school reunions this year and like they're looking the list of everyone's coming i didn't know anyone who's coming like none of the wrestlers show up

and i know anybody i'm like how do i not know anybody my like i didn't know anybody i wasn't friends with anyone i went on a mission for our church and i was awkward never said in fact i reconnected with my mission president recently he told me he came to our last event he was like i had never in a million years would have pegged you to be the one who'd be on stage doing that i'm like oh but it was funny because i remember consciously when i made that decision to try to figure that out i had been selling things online behind the computer and i was comfortable there and I liked it. And I went to my very first internet marketing seminar and it was Atlanta, Georgia. It was this guy named Armin Morin who put it on. And I remember I wanted to go because I didn't know anybody else who was doing

what I was doing. And I felt lonely and entrepreneurship, I think a lot of times is lonely because you share people, you share ideas with people and they usually look at you like, Oh wow, good luck with that. You know what I mean? Their eyes glaze over. And so I didn't have anyone to talk to about this whole thing. And i knew that there was a this event and all these entrepreneurs gonna come so i was like i'm gonna come and just be with my people i was so excited so i went there and um i remember i didn't know how events were ran back then and um back then the way that they were a lot of people call them pitch fest where like every speaker comes and they sell something and i didn't know that's what it was but i come to this event the first speaker

gets on stage and he talks for like 90 minutes. Then he sells something and I was so confused. I was like, what? Is he selling us something? I just didn't understand what's happening. But I saw he was selling $2,000 thing and all these people were jumping up running to the back of the room. I remember looking back doing the math and I was like, $2,000, $4,000, $6,000, $8,000, $10,000.

I'm like, that guy made like $80,000 in an hour. And then the next speaker gets up and he was selling a $5,000 package and he sold it and people run back. I was doing the math and he did like $150000 and I watched this for three days, speaker after speaker. And by the end I was like, I, I have to learn how to do that. Like if someone can stand on a stage and in an hour make more money than I made an entire year or some people in an entire lifetime, like I have to learn that, that art and how that works. And it's funny cause I, it didn't come naturally. Like I, someone invited me to speak in the seminar. So I went the first

time and it's so embarrassing. I had a shaved head back then in glasses and I always wear a suit and tie cause I thought that's how, you know, you have to be a business seminar. So I went the first time and it's so embarrassing. I had a shaved head back then and glasses. And I always wear a suit and tie because I thought that's how, you know, you have to be a business person. And I went and I showed up on stage and, and I was super nervous and awkward. I tried to sell something and nobody bought it. And I was like, I will never do this again. And I didn't for a long time, but then I kept seeing this happening. I go to other events and I'd see stuff and I was like, this is skills that I have to learn. And so I ended up spending the next almost 10 years of my life, like doing that about two and half, three years, I was flying around the country, speaking at events, trying to learn the art of it and trying to get comfortable doing it. So scary. And then about two and a half years in, this is after we had the twins were born.

And I remember I was at the Boise airport one night, like at 1130 at night. I was only in the airport. I was just miserable. I'm like, I'm flying somewhere else to go speak. I just wanted to be home. And I remember texting Colette. And I was like, hey, I'm retiring. I'm going to be done with this. And she's like, you can't. That's how we make our money. I'm like, I know, but I'll figure out some other way. But I'm like, I'm flying somewhere else to go speak. I just wanted to be home. And I remember texting Colette and I was like, Hey, I'm, I'm retiring.

I'm going to be done with this. And she's like, you can't, that's how we make our money. I'm like, I know, but I'll figure out some other way, but I'm done. So we, I basically quit speaking and I went and like, how do I replicate this on the internet? And so we started doing tele seminars back then and then webinars and that became how we kind of did stuff. But I, you know, I went out of my comfort zone to learn it and became comfortable with it. Now, you know, I teach thousands of entrepreneurs how to, how to do that, how to either do it on a webinar or on a tele seminar

or on stage. And, um, cause I think that having your own platform is the best, is the best way to get your message out there and be able to actually change people's lives. It's hard to do it if you're going to be the awkward introverted person. And so for me, I had to come out of that to be able to actually have the impact I really wanted, but it's still, I mean, you go to church and you know how I'm like this shy guy decided that in my, in my last ward ward or last church, nobody knew what I did. No one ever asked. It was kind of nice. And so I was fine. And this ward, like someone found out and they told people now, now if you will ask me questions. Hey, funnel hackers. I want to talk about building your business. You've got the idea,

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quality leads today. And to get started, LinkedIn is offering you a hundred dollar credit for your next campaign. Go to linkedin.com slash clicks to claim your credit. That's linkedin.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. So like, I'm dying to know because it doesn't come naturally to you. I know that because I know you, but is there something that you like, do you have to like mentally prepare somehow? Do you say something to yourself or like how do you just prep yourself to go so far out of your comfort zone I mean do you like play the rocky soundtrack in your mind like how do you do it's funny because I still get super nervous every time and people always say how do you get nervous like you do this all the time I'm like I don't know but I it was the same way

wrestling even though I was wrestling someone who wasn't good I would still get nervous like you do this all the time i'm like i don't know but i it was the same way wrestling even though i was wrestling someone who wasn't good i would still get butter like insane butterflies and nervousness and like all that stuff but as soon as i would step on the mat and shake their hand as soon as you shook the hand like instantly would disappear and you're like in the zone and for me it's the same way like i get so nervous i think the biggest thing i found is um it's funny one of my one of my um friends one of my employees caught me the other day uh you know i do this but always before i go find somewhere to go pray and um and basically i just pray that like i will be able to have the thoughts in my head to be able to actually inspire people to do what i what they need to do and that's like the biggest comforting thing for me is just praying understanding it's not me like i

think a lot of times we get nervous because it's like this is us and it's like we're putting us on trial of are they gonna like me they're not gonna like me that freaks us out and i think over the last few years i come to realization like my job is not to care people like me it's like can i actually have the impact and change this person? And so that's become more important to me. So I always pray for that. And that gives me – that helps calm my nerves. But then it's just – it's still scary.

I get out there and it's like – even the smaller ones where it's like smaller. I get so nervous and anxiety. And then soon they introduce me. I come out. I see everybody and it's like – it goes away because I'm like these are people I can serve. I can help. And it's just so much fun. That's so cool.

Hey, this is Russell again. And really quick, I want to thank you so much for listening to the Marketing Secrets Podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your tickets yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home, leave where you're trying to create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who

see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one and it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com, get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things that are working today. You got to go get your tickets now at funnelhackinglab.com. Thanks so much. And I'll see you in Nashville.