The Russell Brunson Show - On The Brighter Side With Russell (Part 2 of 4)

Episode Date: November 27, 2019

On this special 4 part series Russell shares 2 interviews from the On The Brighter Side podcast that he and his wife, Collette did with Monica Tanner. Here is what you will hear during the second part of Russell's interview: Why it's okay to be afraid and to just move forward until you find your voice. Who Russell thinks is the coolest most influential person he's met as an entrepreneur. And why Russell credits Collette with keeping him humble and grounded. So listen here to the informative second part or Russell's interview with Monica in this 4 part series. Transcript - https://marketingsecrets.com/blog/262-on-the-brighter-side-with-russell-part-2-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Hey, everyone. It's Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you enjoyed the first part of our series yesterday, which was the first half of my interview with Monica Tanner from the Brighter Side interview. Um, and so, uh, um, today we're basically going to queue up the second half and then tomorrow, um, or not tomorrow, but the next episode, you have a chance to listen to, uh, to my better half, um, and have Clet tell her side of the story. So I'm excited for that. So that's that in the Cuba theme song. And they listened to the exciting conclusion of my

interview with Monica Tanner. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. So I'm sure several of my listeners would love to do something amazing. Like I try to talk a lot about finding your life's purpose and I know that so many of my listeners out there are like, I want to do it. Like I, maybe I even, they've found their purpose, but they're so afraid that it will require doing something uncomfortable or

really far out of their comfort zone. So what advice do you have for them to just kind of put that aside and be like, this is my mission. This is what I have to do. Even if I'm definitely afraid, the good news is we're all afraid and you're all going to be afraid at first. Um, so this is my big thing. I, I believe So I think for everybody with, you're trying to find your life mission and your purpose, whatever it is, right? A lot of times, like, even if we haven't achieved it yet, we know like, this is where I'm going. Right. And we have like this goal of, I always picture like there's a mountain and on top of mountain, there's this result we want to get. And like, that's, that's where I'm going. So I'm going this direction to try to go up there.

Right. But most of those aren't there yet. And the biggest fear I see with people who are trying to like actually change the world is they're always like okay well when i get to when i get there then i'll then i'll be able to do stuff and it's like the problem is you never get there like it's like the horizon line right he's the closer you get the horizon the further it's the way you never actually get to the end and so i think the biggest thing is just starting like like starting and um that's the scary thing because we're like we're not ready to to start so um one of my friends gary vayner he, um, he said something was really profound one time.

He said, a lot of people will go out there and they're trying to like create content to do whatever they're trying to do. It's like, no, don't create content. Like he said, figure out where you're going and then document the journey. And I was like, oh my gosh, this is, it blew my mind for a couple of reasons. So one of them is after my whole business collapsed and crashed and I was like the worst possible time to start telling my story. Uh, it was when I started my podcast and I remember I was like, so part of it was like, why am I doing this? Like I'm a failure in business. Why am I starting a

business podcast? Right? Like I'm the worst person, but, but I was like, I'm going to start it now because like, cause I think I, even though I failed, like I know some things other people haven't. So maybe I can start sharing some stuff that someday someone's going to start helping with. So, um, I created a podcast similar to what I told you to do, which you're doing, which is so cool. I was totally going to point that out. I was you to do what you're doing which is so cool I was totally gonna point that out I was gonna say you sat on my couch and you said just do it and I'm like but I don't know what to talk about and you're like it doesn't matter just start talking you'll find your voice and I was like okay I'm gonna do it and we're on episode 16 it's amazing you're doing it it's crazy because for me so I knew that I wouldn't like I didn't have a microphone

anything I got started so I just grabbed my phone I just record it while I was driving so my first podcast was called Marketing Your Car. And it was literally me driving to the office. Because we'd gone from a 20,000 square foot office to this 2,000 square foot one. I had a four minute commute. So I was like, hey, four minutes a day, I'm just going to talk about what I'm praying will work today because everything has been working. And so I would do that every single day.

I'd do it probably three times a week. And I would publish it. And I didn't, luckily, I didn't know at the time how to check podcast stats. I had no idea if anyone was listening. And I found out later nobody was for a long time, for a couple of years. But I was doing it three times a week. It's been about five years now

since I first launched the podcast. And now we get tons of downloads. But for a long time, we didn't get any. But it was me documenting this journey. And what's cool about now is like, now people find out about me and like, oh, Russell built this huge company called ClickFunnels. They hear like the big result we've done.

But what's crazy is that people don't connect with me. Like, oh, Russell's built this huge company. Like they, it's almost hard to connect with people when they, when you actually have gotten the result. So I tell people like, well, go start my podcast. Go start episode number one. This is like, um, we barely didn't go.

We almost went through bankruptcy. We didn't. And then I documented last five and a half years how we got here. So start listening there and you'll hear everything I learned along the way and the frustrations and, and the whole journey. You guys can come on this, this thing with me. And what people tell me is they log in and they, they start the first one. They like to say, I went and I binged, listened to like, like five

years of your life. And they, it's funny. Cause they'll come in and tell me these stories. I'm like, Oh, I forgot about that. Like five years ago, but they binge listen to everything. And also now they're connected to me and now they care about the results. They've heard about the downs. So now they care about the ups. When people only hear about the ups, they don't care about, about you, what you're doing. So I think for everyone, I would say, if you're listening right now, like you need to start documenting your journey and there's different ways to do it. I always ask people like whoever's listening, like how many guys who are listening, consider yourself a writer. Like you'd like to write stuff. Okay. If you're a writer, you should start a blog and like, you should like be blogging

two or three times a week, just telling your journey, you moving towards some result you're trying to get. If you like talking, then you should do a podcast and just do like this, like interviewing people or telling your own story or both and document your journey that way. Or the third, if you like video, which is my platform I'm most comfortable with nowadays, is like turn on video camera and videotape yourself or do a Facebook live or Instagram or just talk. And you've like, by you documenting the journey of you trying to get the result, that's how you find your voice. That's how you start. People will start coming to you when they, when you start putting it out there. Because at first they don't. And at first it's small. And, but if you keep doing it,

eventually you get better and better. In fact, I had one of my buddies who went and binge listened to the whole podcast. He was like, yeah, your first like 43, 44 episodes were really bad. He's like about 45 ish. You started like, it started like clicking. And he's like, now it's like, you're awesome. He's like, I found you. You found your voice. You forget your stories, but it took me 45 episodes to get there. Right? Like if I would have stopped after 16 or 20, like I never would have got here and all the people were able to impact now and never would have heard the message.

So for all you guys, it's just like, do it. Even though no one's in fact, I think a lot of times we get nervous because like, Oh, no one's even going to hear it, but that should be comforting. Cause at first you're going to probably not be very good. So like, that's okay. Like do it now. And when no one's listening as you're learning it, it's not about them reading or hearing your thing at first. It's about you finding your voice. And after you found your voice, the people will come. Like, do it now. And when no one's listening, as you're learning it, it's not about them reading or hearing your thing at first.

It's about you finding your voice. And after you found your voice, the people will come. They always do. Yeah. That's funny because I listened to all the courses by like John Lee Dumas, all the ones you tell me to listen to. And they all say you have like 15 to 20 episodes where they'll kind of give you the lovely way.

And I'm like, oh, I'm getting so close to that little threshold. I hope I have it figured out. Like, at least I'm pressing record now. Like. I'm like, I hope I haven't figured out, like, at least I'm pressing record. I'm definitely getting better. You're learning how it works. That's awesome. So in all of your travel travels, who's the coolest or most influential person you've ever met? Um, I definitely have to say for both coolest and influential be Tony Robbins. Tony's just like, I mean, Tony, Tony's, he's not a member of our church he's not but I felt the spirit more with Tony than probably anybody else which from a spiritual side is amazing but I also look at him and he's someone who works with people from all around the world like he's you see him working with the Dalai Lama all the way down to like people who are

suicidal like you see this this contrast and um he's someone who when you see him in public it's hard to know because you know on stage he's like there's no one better stage president than Tony in the world. Like, he's just amazing. And you see him, like, in the intimate spots where he wouldn't have, he could be super incongruent because, like, nobody else is around. And he's still, like, this super congruent person who, like, is just obsessed with helping other people. And to see someone who's done that at such a high scale and helped so many, so many people. I mean, we were at one of his events. And it's a big event he does twice a year.

And he asked everyone, like, who here is suicidal? And there's probably 40, 50 people raised their hands. He sat there for like 20 something hours going person by person, like fixing them, reprogramming their brain. And you watch it over and over and over again. That's, that's suicide. And the next day is like relationships and thing and thing. It's just like, it's, it's amazing to see someone like that who cares so much and has

built such a big platform that they can actually have. Cause there's amazing people everywhere, but someone who's built a platform that can do that wide of a scale and still be like a big platform that they can actually have. Cause there's amazing people everywhere, but someone who's built a platform that can do it that wide of a scale and still be like a good human being is, is rare. And so, um, yeah, he's, he's amazing. That's so cool. And who of all of the entrepreneurs that you've ever worked with, who's been your favorite or most memorable? Oh man, that's probably a tough question. I was like, I'm obsessed with entrepreneurs. They're so so amazing i would say probably the one that would be top of mind right now is just because i've seen them they've made a lot of money like insane

amounts of money but like for them it's not about money like they're so big on impact so it's a it's a young couple brandon and kaylin poland and they um i think they're 24 25 years old right now and three years ago they came to our world they they were they'd been in like a networking opportunity they kind of collapsed on them and so they came in completely broke and I remember they sent me a video the very first day they found out about us and it was like, hey Russell, we're Brandon and Kaylin and we're gonna be your biggest success story ever

and I get those sometimes. I was like, oh, good luck. And that's all I heard and then it's funny now that I know them, I heard the story afterwards. They were completely broke, had no money, newlywed couple, right? And so they went and we were selling this course

that was 1,000 bucks, which I think the bank at the time was like there was no money they all had this credit line that's all they had and they went and they watched this webinar i did and kaylin was like you gotta buy this and brandon was like i don't dare to so he was supposed to go buy it and he went out and instead just bought like this like a lower thing we sold for like 100 bucks and she found out she got so mad she went in she went and bought it and so it ended up costing eleven hundred dollars of a hundred but they like, we have to make this work. Like our entire life depends on this.

And so they went and opened up the course. They pushed play and they watched them. They paused it. And whatever I said, they just like, okay, we're just going to do this exactly like Russell said. She actually coined the, the hashtag, um, do what Russell says now in all our events. Everyone's like hashtag do what Russell says. But she's like, everything he says, we're just going to do it perfectly.

And I've never met somebody that just executed better than them. They watch it, pause, do it, come back, do perfectly. And I've never met somebody that just executed better than them. They watch it, pause, do it, come back, do it. And they went and did the entire course that way. And on the back, they launched this company called Lady Boss Weight Loss, which I'm sure some of your listeners probably heard of. It's blown up into, they've helped over 100,000 women in the last three years to successfully lose weight. They built a culture.

They built a brand. They're launching supplements now. At our last event, they got a big award for making over $10 million in the funnel. But the most amazing thing is just like the impact like i i see because i'm in i'm like the only man in there because for his weight loss program for women so i'm like the only man in their groups like just kind of watching you know because i want that people know but i'm watching what's happening i'm looking at these at these transformations and how many people's lives that they're they're affecting and they're changing it's just oh like it just nothing gets

me more excited than seeing what an entrepreneur can do. I'm so excited to look right after this. I've actually heard you speak about them and I'm going to look them up right after. They are amazing. So for those of us who are just at the beginning of our entrepreneurial journey, what is the most important piece of advice

you would offer us? What's the most, one thing? I think the most important thing, the thing that most entrepreneurs do that's wrong is they get obsessed with like a product. Like, oh, I created this product. I found this thing. Or like they get obsessed with the product.

And when you get obsessed with a product, it's hard to have success and it's hard to have impact. What I recommend everybody do is you get obsessed with the person. Like a business is not about selling a product. A business is about giving somebody a result. So I always think about like, hey, in fact, if you read the doc, my first book I wrote,

I talk about how like after we went bankrupt and we're trying to rebuild our business, like I had this chance to like figure out like who was my dream customer? Like if I could pick one person to serve or it's like if I could hang out with them every day and just like help them become better, who would that be? And I spent a lot of time, like insane amounts of time thinking about that question. Like who is it? And in fact, I went to Google and I typed in like I want people who are successful, people who used to be athletes, people who I made a whole list of stuff. I went to Google and I typed in like, I want people who are successful, people who used to be athletes, people who, I made a whole list of stuff.

I went to Google Images. I typed all those things in and then I typed in man and I found, it shows all these faces of people. And there was this guy and I don't know who, I have no idea who he actually is, but I saw his face. I was like, that's my dream customer. So I took that Google image and I printed it out and I framed it on my desk. I was like, this is the man I want to serve. And I typed in a woman's name and I typed in, I think it was Julie and she's successful and she's got a couple kids and I kind of explained like my dream person and I went to google images and I typed all that in I saw this person I was like that's Julie I don't

know who her real name is in real life that's Julie I printed her out and I had her on the desk and I would just look at everything I was like okay like that's who I want to serve I want to serve Mike and Julie and I started thinking like okay like this is Mike and Julie and because I wrote like this list of who like who they were and everything I was like like what do they actually care about what do they want that's the question I started asking myself. And I was like, okay, now what can I create? How can I actually serve them? If I really care about their success, what would I do?

What would I create? What would it look like? And it shifted my mind from creating products to how do I serve those guys? And then from that, then the product ideas started coming out. And it's crazy. The very first product we created afterwards, it attracted the Mikes and the Julies. Like it was like perfect bait that got those people in because we crafted it to try to serve them, right?

And what's crazy is we did that, we ran that product for a while and then at the back end of it we did an event. We had about 100 or so people came to Boise for that event. It was crazy, it was like 30% women, 70% men. I told them initially, I said, hey guys, I'm gonna tell you something cool I learned. Like I wanted to get the right people in.

I said, how many of you guys, for the men in the room how many of these characteristics um tell you like you used to be an athlete you've had success in the past you want to impact more and i listed through the things hundreds of hands went up and i showed a picture of mike i was like you guys are all mikes and i said how many of you guys how many women here are this and i did every one of the women like and afterwards women came to me like i'm your julie and i was like i know because we crafted it from that point forward and so i think think for every entrepreneur, it's becoming hyper-focused on like customer, the customer avatar, whatever you want to call it. You're like, you want to become obsessed with it. Like you could wake up every morning and just know like if I'm serving that person, like it's going to be the best time in the world.

And that's like, that's where you start. And then the products, everything else will come after that. It's just figuring out the person that you're so, that you would just go crazy to be able to serve. And then starting there and then everything amazing will go on the back of that okay i have my avatar list so i'm working on it cool so i'm working on it all right i'm gonna get a little personal with you you have five amazing kids and you're an incredible dad in fact my very favorite thing is i drive your daughter in carpool and so i love when i drop her off and sometimes it's late at night and you're just in the doorway and you're carrying Nora. And I just think, Oh my goodness, like there he is.

He's just being the dad. Like, you know, he's done working for the day and his most important priority is his kids. I love that about you. You're definitely a family man, but if there's one thing you want your kids to learn from you or know that you stand for. What is that one thing? Man, that's interesting. Before I answer that, it's been on my mind a lot. I started working with Chris from ChrisBeastCancer.com. I always think like if I was to get cancer, like what would be the very first thing I would do? Every time I think about it, I know the first thing I would do is I'd grab my kids.

I'd grab a video camera and I would try to record like what I would tell them right now. So I could like, so that when I die, they could watch it later and be like oh this is my dad told this is the advice my dad gave me and i had someone actually two days ago an event i was at that that talked about that and i was like you know why why should i wait till i have cancer that's on my list this week of things to do is to go with each kid sit down to actually record like my advice to them and i want to try to do like once a year and just have it archived so that someday they can have it'd be super cool to have a great idea let's start tonight so yeah tonight's the night kids listen in so and it's tough because i think about that like there's different aspects

right there's like the spirits like what would i give them spiritually what would i give them socially what would i give them financially what would be the what would be the advice but i think the the thing that's helped me have the most success in all aspects of life is um i've been really big and then this is something i learned initially from tony robbins which is probably one of the reasons i like him so much but is finding people that are the epitome of what you want to become. And then, and then modeling them as close as you can. That's that it fits in everything, right? So if you're, if you're spiritually, like who are the people spiritually look at, they're like, man, I want to be like that person. And then, and then like model them as

close as you can figure out like what they do, how they do it. Like, I'm so obsessed. It's like, I, I interview people all the time. I'm like, what's your morning routine? What do you do? The first thing in the morning, what's the second thing you do in the morning like what do you because i want to know like what they're doing to get them to get that outcome right like everything is like people don't just wake up one day amazing like there's a bunch of things they do that get them to be that way and so i think that'd be a big part and um even so much so that like if it was if it was like from a financial or business section i'll be like find that person you want to be like and go like move in with them work from for free whatever you need to do to like to figure that person out because yeah everything I've been successful life came from that

It's like finding something's amazing and then just following them and like believing them and 100% I just putting all my eggs in that basket and just and whatever it can I think that'd be the biggest thing Good role models and then and then modeling them like obsessively modeling not just like oh this person's awesome I like that person like no like obsession like they get into their mindset Like they've written books like read all the the books, like listen to their podcasts, like get inside their mind. Like, why do they think that way? Cause if you figure out why they think that way, it's going to help you to figure out

like how you should be thinking, right? Yeah. So obsessively modeling little models. What if they let you down? You still got to keep your anchor in the one perfect. Maybe that's the role model then. There you go. So one of my favorite things about

you and your family is how down to earth and normal you are. What is it that keeps you so humble and grounded when people literally pay thousands of dollars to hear what you have to say? I think part, like I'm gonna give Colette so much credit for this. A huge part of it is my wife. My wife doesn't care about any of this stuff, which is tough for me because it's like, as a man, like 99% of the reason why I do this is try to impress her and she's just like i'm good like you just come home like i just want you to come home you know and um i think it's a big part of it i think a second part we kind of touched upon earlier is just um because i've cycled twice because i've built it and lost it all at a really deep painful level like i

am completely like i am hyper hyper hyper aware of the fact that this is not me. There are so many people and experiences and things that have made this possible. And if I'm not really careful, I can be taken away instantly. Anyway, I have such belief in my, in my role in this world and in this life that it's like everything that I've been given, I've been given. It was not something that I, it's not mine. And so I'm very aware of that and scared of that. And then just the fact that, you know, my wife, she's amazing. And like, just knowing that, like, I don't know, I think if, if, if I, if I'm not careful, I think I could lose her and my family. And for me, it's like, that's, there's a quote, David O. McKay said, there's no success can compensate for failure in the home. And I think about all the time, like, God, like I gotta

get home. Cause like, if I failed there, then I failed everything. Like, that's my, my big mindset. I always think like my wife was to leave me. Like I means I, I failed this life. Like, I know it's not true. There's, and I never say that because there's so many people I love that have gone through divorces and things. And that's not what I'm saying, but I just know me personally in my mindset, like if that, if that was to happen, like that would be ultimate failure for me. So because that's like, I gotta be very careful because I know I have so many people that I love that I respect that especially in business, we get so obsessed with it that they lose everything. And like, and I think I definitely have tendencies of doing that if I'm not really, really careful. So I just try to be, cause I get obsessed with things and I, I could go to the office and spend like six months there

and forget about the world. And if it wasn't for like my beautiful wife and these amazing kids that were like, I gotta go home. Like if it wasn't for that, like I, you know, I, I could be in trouble. So I don't know. It's, it's a family. And then just knowing, being hyper aware, it's not me. I love that. I love that not me i love that i love that and i love that you credit colette because she could care less what you drive or what you wear or how much you can bench she doesn't care she doesn't care any of that i can't figure it out she loves a goofy wrestler all right what are you most grateful for and how are you giving back i know you are i know the answer to this question but i want you to tell my listeners i know that you every weekend you teach the little neighborhood

kids how to wrestle and you do that totally free because you love it i love that you do that yeah there's so many cool things i don't know i think i just look at like the the different gifts i've been given like i'm this part of my life i'm like hyper aware of like okay why was i given that there's not wrestling is one right like i wasn't i didn't learn wrestling just like as much fun as i had much i loved like why was i giving that gift okay there's a reason it wasn't just like be fun for me like initially probably was but like long terms like you're giving gifts it's like the whole progression of life is interesting if you look at it right like there's a time in life where we go through this growth phase right we're like we're and like as babies that's where our babies come out and so about

growth right and they're trying to figure things out and then eventually you you stop growing until you shift to to contribution so it's like the same thing in a marriage right first first it's just you and then you meet your spouse and it's like oh my gosh there's another person you care about them and all of a sudden it's like your whole world becomes us as opposed to me and you become less selfish and it's like now we're together and then also you have these amazing kids and it shifts again from like ways us to like it's them like they're the most important thing right so for me my life it's like there's this huge parallel with like being being single to being married to being kids that's happening in everything right so like i was wrestling was growth i was trying to become a better wrestler for me but it's like okay now i have this this thing that this gift i was given

like what's the point of it it's like oh i'm to contribute so where can i contribute like well i can help my kids i can help neighborhood kids like if i can bring wrestling to them like he gave me so many gifts like let me any any who's interested, like let me just help serve there. The same thing is some of the other organizations we work with. There's a charity called World Teacher Aid that builds schools in Kenya that we work with. There's also Operation Underground Railroad that saves kids from sex slavery. Like I don't have the ability to go and save kids from sex slavery. Like I don't, I'm scared of that.

Like the whole mission of these guys that go to Haiti and go to these countries around the world and they go and they rescue kids and save. Like I don't have the ability to do that, right? But if I can help over here, like the gifts I have been given, if I can get the message out to more people and if I can make more awareness, if I can raise money for them, like that's so exciting because it's like I can help impact that thing without having to do the thing that's super scary, right? And so it's like for me, it's like using these gifts I've been given. Like I'm trying to get more and more folks like why would God give me that gift? Because it's not just so I could, I don't think he gives any gifts for us. It's like, how do we now use this for other people? So for me, it's just kind of figuring that out. Like what, like, why was I given this?

And then now I've got it. Okay. What, what does he want me to do with this? Cause you know, what's the purpose of it? Yeah. I love that. I think he gave you the gift of determination. I'm learning that the more I get to know you, I'm like, you are one determined human being.

So all of your accomplishments, what are you the most proud of? Oh man, I'm not sure exactly the best way to answer this one. I think, like, I feel like my, like I'm supposed to be helping people to, the word keeps in my head is like freedom. Like how do I free people so they can actually do what they need to do? You know what I mean? Like, and I feel like that's probably the most important thing. Like if I can give people tools or ideas or thoughts or

permission to like free themselves, people are amazing. I wonder if I can help you a little bit with this. Like, I feel like, like, I remember once we were talking and you were like, money is not a bad thing. Like, it's not a bad thing to make money, change your mindset a little bit. And I thought, and as I think about that more, I think money making money is amazing because it gives you so much freedom. So the more money that you have, like I want my kids to be hard workers and I want them to learn how to make a lot of money because for us, I know for my husband and I, it's given him a lot of freedom to be able to coach the neighborhood kids in soccer. And it's given him the freedom to be at home with his family and make memories with us. And it's given him the freedom to be at home with his family and

make memories with us. And it's given us the chance to give back a lot. And so I think whatever your focus is with money is what you'll do. So if you value boats and homes and all those things, none of those things, I'm not saying any of them are bad, but if that's what your focus is, that's what you're going to spend your money on. But if you believe in making a difference and, you know, changing the world somehow, giving your money and your time to worthy causes, then that being able to do that frees you up so much to do that. And I see you doing that for people. You're taking people who are kind of, you know, working paycheck to paycheck and just kind of slaves to, you know, their circumstances to being able to like be the captain of their own ship.

Like they're making their money, they're making their difference. And I think that's so cool. That's cool. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before rocket money came along. Literally a couple months ago, we downloaded this app and and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu

payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy, okay? Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users,

including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app. Now, their dashboard is amazing, and you get a clear view of all your expenses across every account you have. You can even create a personalized budget with custom categories and track your monthly

spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you, so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell.

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Remember, when it comes to hiring, Indeed is all that you need. when all you're starving to death, you can't, all you can think about is that. And it's like, I feel like may someone that in the hierarchy needs, there's something where we need financial security, right? And it's like, we can give people that then they don't have to be stressed about how am I, where's my food coming from my paycheck? Like, how am I doing that? If I can, that stress goes away, then yes, then they can like look outwardly and be like, how can I bless other people's lives? And that's, that's really, really cool. So yes, you, you said that perfectly way better than I did. I love it. All right. Last question. What is your number one key to success?

How did you become Russell Brunson? Man, I think probably comes down to the termination you talked about earlier. Like, and belief. I think belief is the biggest thing. I think I was blessed. Like I was thinking about wrestling. Why was I successful in wrestling? I think I remember going to the state tournament and seeing a guy win the state title.

And I was like, I believe that I can can do that and so i went out there and i just killed myself until i did it with business like i was not a business major i didn't know business anything but i got online and i was trying to figure out how to make money and i saw these people and like i saw what they're doing and i had so much belief that like they're doing it so i can do it and so i just did it and i had to like as soon as i believed it was awesome i still remember like when the whole company bankrupting around the and everything's falling apart and one of my best friends this day came into me uh brent co peters and he said he's like hey so everything looks really scary we just laid off 80 people like are we are we gonna be okay like is this i was like oh yeah like it's gonna

be fine like i don't know when but like i had such like i knew it would be i just had perfect belief and hope that like it would be it'd be fine he's like okay he's like if you believe it then i'm in and he started working for like you, half the paycheck and like super, you know, despite like people in his family wanting him to go do other things. And he's like, no, Russell has perfect belief in it. And I believe it. And so I think my biggest thing is like, and I see something, I just, I believe. And then, and then I work my butt off to get that thing.

Cause I have such a perfect belief that it's going to be there. I think a lot of times we don't believe. And that's what keeps us from trying like, ah, what's going to work? It's not going to, I don't know. It's like, no. Again, it comes back to modeling. Find someone who did it. That person did it.

They're not that much smarter than me. I believe I can do it. I'm in, let's go. And then just start running as fast as I can. I love it. So where can my listeners find you? Like if they want to know the secrets to funnel hacking and all of that,

how can they find you? The easiest place is just russellbrunson.com. If you go there, there's links to the different books I've written, the software, our events, everything's kind of, youunson.com. If you go there, there's links to the different books I've written, the software, our events. Everything's kind of, you can find from there. And as you know, there's a video on the page of me crying like a little baby. You made me cry.

I didn't know that story and I was bawling. I had to pull it all together. Yeah, that's the best spot for sure. Oh, well, thank you so much for being here. I can't describe to you how thankful I am. No worries. Thanks for having me. I'm so proud of you for actually doing the podcast and uh i'm glad you're running with it

and i'm doing everything you say what was that hashtag do everything russell do what russell says yeah your last advice was find jenna kutcher and i have and i bought her course and i'm doing her thing and yep i'm doing what russell says for sure that's a good hashtag that's awesome all right thank you yeah thanks so much hey this is Russell again. And really quick, I want to thank you so much for listening to the marketing secrets podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live.

It's coming up very, very soon. If you don't have your tickets yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home, leave where you're trying to create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one and it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com. Get your tickets. We have sold out five years in a row. We will sell

it this year as well. And after you get tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things that are working today. You gotta go get your tickets now at funnelhackinglive.com. Thanks so much and I'll see you in Nashville.