The Russell Brunson Show - One Funnel Away Q&A - Real Questions, Real Funnels, Real Fixes | #Marketing - Ep. 44

Episode Date: June 16, 2025

In this episode of The Russell Brunson Show, I’m sharing highlights from a live One Funnel Away Q&A session packed with practical coaching, real-time strategy, and powerful takeaways for entrepreneurs trying to get their funnels working. We dive into the common mistakes holding people back, how to know if your offer is strong enough, and what to fix if you’re getting traffic but no sales. If you’re building a webinar, writing follow-up emails, or trying to map out your value ladder, there’s something in here for you. Key Highlights: The difference between a product and an offer, and why it matters One small change that can improve your webinar conversions fast The follow-up sequence structure that turns webinar watchers into buyers What to do when people aren’t opting in or attending your trainings How to create an irresistible offer without overwhelming your audience Why your list isn’t growing (and how to build one that actually buys) The missing link between your low-ticket and high-ticket products This episode gave me a chance to answer some really smart questions from our One Funnel Away community and think out loud about the strategies that are working right now. Whether you’re building your first offer or scaling up an existing funnel, this Q&A will give you both the mindset and the method to move forward with clarity and confidence. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody this is Russell welcome back to the show Um, I just got done off of one of our live q&a calls with one funnel way and we went a little deep this time I had some fun. Um Especially the last probably 30 or 40 minutes. We went really deep on some cool. Um, it's cool concepts about how to get traffic How to simplify your funnels and your messaging how to like get from the beginning line to the finish line as quick as humanly possible If you need to make money asap how do you reverse engineer so you can get it done and fast? And then like, there was a theme throughout just like me preaching and teaching and showing like how to increase your volume of stuff you're putting out there and how to do it. And anyway, it was a really

good one. I love it. I'm not giving you all the Q&A calls because you guys go join one funnel way.com and get all the calls live. But every time there's one that just kind of popped that are're really fun. I want to bring him in here. So without some to queue up the one funnel way Q&A call from this week, I hope you get a ton of value from it. This is one you should listen to two or three times because there are so many different unique things that I think are going to help shortcut most of your success.

If you listen, you actually apply it. So that's the game plan right now. Hope you enjoy this episode. If you do, you should be on these live community calls. It's insane. We get like a few dozen people to show up. So your chances of getting your questions answered like almost 100% if you just show up and all you do is go to one funnel way.com and sign up for free.

If you have a click phones, can't get it for free. If you don't, you go into the click phones count and then you get for free and you can almost ask me any question. So yeah, do that or pay 50 grand and draw me in your circle. Those are two ways to get to get me to answer your question. So anyway, just putting it out there because you'd be insane not to. So whatfunaway.com. Other than that, I hope you guys enjoyed the Q and A session. Hope you get some kind of value from it and I cannot wait to see you guys at the top. All right, we'll talk soon. This is the Russell Brunson Show.

All right, you guys know what time it is. Look at that. Here he is two minutes early. The man we love, Mr. Russell Brunson. What's up, Russell? How you doing, man? Great to see you. Look at this. I'm walking while I talk.

Yep. You know, two birds with one stone. That's how we do it. Efficiency over here. That's net time, baby. Do you have the little walking treadmill down below you? Oh, yeah Walking it up. So just, you guys, any people, how many guys have some type of ADHD brain like me and most entrepreneurs? If so, one of the secrets is the more things you're stimulating your brain with, the easier it is to focus on one thing. So when I write my books, I actually write my books

with headphones on playing music while I'm walking on a treadmill desk and typing because it keeps me focused versus if I'm by myself like, squirrel, squirrel, squirrel, right? So I had an old treadmill that was like super big and clunky and they have these new ones on Amazon for like 150 bucks. They're tiny. So anyway, so now I'm walking on my new $150 treadmill. Get it in. That is awesome.

Well, I got to know since you brought up music, what do you like to listen to when you're when you're writing books or trying to focus in? What's the jams? So this is kind of weird, but I'll tell you. So when I was in high school, I used to study in high school and stuff. If I listen to music that like I knew the words to like I get distracted, like singing and everything. And so there's a CD. it's, do you remember Enigma? Yes. The Cross of Changes, that CD is what I listen to on repeat when I'm writing or doing stuff like that. So. Oh, that's awesome. Not that many words other than one song, but for most parts, no words. And so it's just, it's in the background and I can just, I can zone in. So. Man, as everybody goes to scramble

and get that CD. I'm probably the only person that that from the nineties. It was amazing. But yeah, because that's what I studied in high school. So for me, like my brain syncs it to like, like deep work that results. So there's an app called brain.fm that I use a lot of times too, where it put this like weird things on your, if you put the headphones on and it gets you like, I want to be in a focus state or creative state or whatever it does is buy narrow beats to get your brain in different states So brain FM is the other one I use so those are the two the two core things for me Yeah, brain FM. I'm putting that in the chat for everybody right now. I trust the Brunson skin. I don't have any food I'm wish I did that's okay when they start giving away Lamborghini's you'll do it. But right now no way Jose

No Lambo and then I get no yeah, that's right. No they start giving away Lamborghinis, you'll do it. But right now, no way Jose. No Lambo and then I get no, yeah. That's right. No Lambos. You're not getting Russell. Well, man, I'm excited to be here. I missed you like crazy this past week. We've had a lot of great stuff and I just want to Russell my favorite day of the week.

So let's get it. Last week, last week we're in Salt Lake for the first ClickFunnels Connect event. And so I missed this, but now we're back. And I heard that went amazing. Yeah, it was fun. I think we have a replay still left for next week. I think clickfunnelsconnect.com, you see the replay of it. I believe so.

There's some cool speakers come and hang out and it was really fun. Yeah, I heard great things from, I only talked to a couple of people that were there, they said it was really, really awesome. And speaking of, we have ClickFunnels Connect events coming up in the future. If you guys want to host local events in your area for funnel hackers, I believe it's clickfunnels.com slash connect where they can register.

If you go clickfunnelsconnect.com, that's right now we're about to launch. We have like almost a hundred people that have submitted to run their cities. So I think we're next week and roll out the front end where you can go and you can find one near your local area and you can go to one of the events, which is really cool. So.

Nice, I'm excited for that. I registered, hopefully I get chosen. I wanna do some events in the Southeast here. Have a good time. So fun. Yes, sir. So, hey, let's have a great time today. Speaking of good times,

if you guys have any questions for Russell, please do remember that this is the expert set. Yeah, Sarah, this is the expert session specific to expert questions. So if you're on the e-comm track, welcome. So glad to have you marketing is marketing businesses, business be a part of the right conversations. So a rising tide raises all ships. You'll still get massive value from being here and learning from Russell. But this next hour from 12 to two is going to be specific to expert questions on your one to many presentations. So if anybody has those questions, please do feel free to raise your hand and we can

get right into them. Let's start out with Sarah. Hey, Sarah. Hi Russell. Hi Dante. Great seeing you. Yeah, I watched the ClickFunnels Connect. It was really great.

Just loved it. And actually it answered one of my questions. Here is the note I took. And actually here, when Mike Cole-Jones, she talked about the missing point hook. This was so great, so good. And actually, it really helped me to prepare how I can start my webinar. I did it last Wednesday. And I was wondering about the... Here. This is the system I use, actually, and this is how I learn and how I teach. The problem I have and the problem my clients have, when people tell us this is simple, you just have

to do this, then you do this, then you do this, we start to think like this and we say okay, here, when you say that, I used the one missing thing and the system as the three secrets, actually, I've prepared this and I've tried, but it was hard for me to choose between the whole system I used to teach or the thing I use here for just drawing. See? The pedagogy, the learning system I use, I have three secrets here that I want to show them, but I'm hesitating between the whole system in general when I teach or just when you redraw actually. Don't know if I'm very clear actually. Don't I find very clear actually. So what's the question?

I think I understand the question. Yeah, how to choose what I share in the perfect webinar because it's very hard for me to do simple stuff as you see and this is exactly what I exactly what I give a simplification of what I do. When we explain here, we're supposed to do just one thing, then we think this way in the middle. And what I do is I give the simple stuff here with the drawings, of course, here, for example, the different parts. And then it's easier. People say, okay, I see what you mean now. Well, if obviously you probably don't see what I did now, because I'm just a bit confusing, but sorry. So this is the questions like, so basically you got a whole bunch of stuff you could teach, but you're

not sure what to teach. And yeah, the thing is, when I, when I teach the whole, when I teach, you know, the whole system, obviously it's too much. Yes, we teach now. That's what you're selling. So the problem with a lot of people make is they start, they teach the, they teach the how and your job is not to teach the how your job is to sell the how. So you're teaching the what? Okay. So here's what you do. So if you look at any of my presentations where I'm selling, I never go into the tactics. I never go into the how you do it. I show you what to do. Okay? So for example, my funnel hacks presentation, right? Okay. First step, you got to go funnel hack someone. So you're going to go, you're going to find their thing

and you're going to buy their product and then you're going to go and see what it is. The second step is you're going to go to Cliff Funnels, you're going to build their funnel and third step, you're going to launch and make a you're gonna go and see what it is. Then second step is you're gonna go to ClickFunnels, you're gonna build their funnel, and third step, you're gonna launch it and make a ton of money, right? So I show them what to do. And they're like, oh, that's amazing. I see the vision of what I need to do. But I never told them how to do it.

And it's like, okay, step one, open up the ClickFunnels editor. Step number two, click on the edit button. Step number three, you gotta learn copywriting. Step number four, here's how to do it. That's what you're selling is the how. During your presentation, you're showing them the what. So I'm showing them the strategy. Because all you gotta do is get them to buy into the strategy of like,

oh, for the result I'm trying to get, that is the strategy. Like I believe that her strategy is the one that's most likely to give me that result. And that's, that's all we need to get them to do. You have that a light bulb of like, I think this is the correct strategy for me. Right? I think about this, I'm going to start a diet. First thing I'm gonna do is I'm gonna look at a bunch of strategies out there. There's ketogenic, there's carnivore, there's Atkins, there's, I don't even know, like, Weight Watchers, there's a million of these strategies, and I don't need to know the tactics of all of them.

I see that, like, which of these strategies is most likely to get me the result I'm looking for? And that's the job of their presentation, is to basically throw stones at all the other strategies and then show why your strategy is the best. If they agree it's the best, then they give you money and then you can take them back home and like, okay, let me walk you through everything.

Here's step one, here's step two, here's step three, and then you take them through all the tactical stuff. But this is the biggest reason why people's webinars don't convert is because we are teachers and educators. We wanna tell people exactly how to do it. And if you tell them how to do it, they're not gonna give you money to show them how to do it. Because what you are always selling is the how and you're doing a presentation, you're showing them the what like here's the strategy.

And so that's the big differentiator. It's just is it going more of a high level like that? Does that make sense? Yeah, when I hear you, I understand. I'm trying to say the what only, but the what is huge and why it didn't work. But actually, I think when I hear you that I just have to give the surface of this and not to go so deep to say why it didn't work. And even the surface of the what, because I just give the principle, but they can't do it without me. So I'm not giving everything, but I'm confusing for now because it's too much anyway.

Even if it's simplified, it took me sometimes 10 years or 20 years to make it simple and to build everything. But even if I say it quickly, it's too much and it's really overloading, overwhelming. For sure. If I let you guys decide in my head, you would all be overwhelmed and stressed out beyond belief, right? So, it's baby steps. It's milk before meat, right? The teachers in the Bible, Christ is like, hey, don't give them the meat before you give them the milk, otherwise they're not going to understand the meat and they're going to stress out and run away, right? So, it's like, it's baby steps. So, you find your person where they meat and they're gonna stress out and they're gonna run away. So it's like, it's baby steps.

So you find your person where they're at and then you're not showing them, here's the entire universe. It's like, here's the next step. Here's the next step. Otherwise, I'd be on this call and we'd be talking about deep analytics. We'd be talking about split testing.

We'd be talking about, you know, like, no, no, like you guys need an offer first. Let's focus on that and like everything else. And then there's a million things, a million frameworks we can do teach. They are like, in my Atlas program, people pay 250 grand a year. Like we're talking deep stuff that if I share in this call, everyone be like,

I have no idea what you're talking about. What's the context? Right? And so your job is not to have a webinar teaching them everything. It's like, what's the first step to get them the first result? Focus on that, get them that result. And that's what the value adders for. Now they get the result like, that's amazing. Like, cool. We want more. Here's the next step. My value adder. Here's the next step. You start moving them and sending them. If you're trying to give them everything you learned last 10 years in one course Now they get the results like, that's amazing, cool, you want more? Here's the next step of my value ladder. Here's the next step. You start moving them and sending them.

If you're trying to give them everything you learned last 10 years in one course or one webinar, people aren't going to buy, they're going to be overwhelmed, they're not going to actually have success. And so what we do is we give milk before meat. You give them a little more milk and then they handle it. They can handle the next step and you're taking somebody on a journey. Stacey Martino calls it the yellow brick road. I think hers is one of the best examples of how she does her value ladder. But it's like,

here's the yellow brick road, here's the first steps. And then you get to the next steps and you get to the next steps. And that's the key for success in anything, right? Line up online, precept for precept. That's how we help our clients grow. It's not by, here's everything you're not possibly going to need. They get overwhelmed and drowning and then they run away, right? Hmm. Okay. That's very, very- It's tough because us as educators, we want to give them everything. I remember when I first started doing events, so this is man, 18 years ago, we had this

little office, had a little event spot and people would come for three days. I remember they paid five grand for this event and I was like, okay, they paid me five grand. Everything I've ever learned, I must put into their brain because that's what, you know, and I was like, so they would come and I would do these hardcore, I should go find the videos, these hardcore three day things where everything I'd learned, I would just jam in their heads. And people leave at the end, like, that was amazing. And then nobody ever did anything. Like my success rate was zero. I was like, what is wrong? And so I got so frustrated, so frustrated. And then I remember one time we just tried an experiment. It was a

three day event. So I was like, what if I just, I was like sick to my stomach. I'm like, these guys are gonna be mad. They're gonna be offended. They're gonna want refunds. I was like, what if instead of doing a three day event, I do a one day event, but I do it three different times, three different ways.

So I compressed my stuff down. I was like, okay guys. So my first day was like teaching the strategy. Like, okay, first thing you need is the product. Then you need to have turned into an offer. And then you need to sell. As I walk them through the basics of it, right? So it's the first day, slowly going through the basics,

which would have been like my, in the past it would have been like presentation like first 30 minutes, that would have kept going. But I just did that part for the entire day. Then the next day we came back, and we broke everyone into breakout rooms, and they went and they met with my team that does the products. They met with my team does the copy,

and they met with my team does, it's like, you gotta go talk to all the people that do it. And the third day we came back, I said, okay, now you guys have, we talked about it, then you've talked to my people about it. Now we're going to come back and third day, you're going to, everyone's going to go on stage with a whiteboard and you're going to map out what you're doing. So you get on stage and they map out, this is what my funnel is going to look like. And they left. And I remember at first I was like, I said, we teach them anything

I taught them, like the most basic, simple, I was like, as an educator, I felt like I had under delivered. And then what happened was the next group that went through that success rates through the roof, people doing stuff, launching stuff, creating stuff. I was like, I just keep overwhelming people because I want them to know everything I know. They already know everything I know. If you knew everything I knew, you know, you guys would be so stressed out. You just got to focus on the next piece. And so think about it with your audience. You're just like, your job is not to give them 20 years of your information. Your job is to give them step number one and focus there.

And if you do that, they'll have a result and they'll come back for the next and the next. That's how you build lifetime customers. I've had people that have been paying me 50 grand a year for 10 years, right? Because you keep serving them at where they're at and you take them next level and next level. And that's really the game plan inside the business. Yeah, actually, I didn't think about that. But I'm going to just prepare it as if I was explaining to a five-year-old kid or my grandma.

And then I'm going to be okay to just simplify. It's going to be obvious. But yeah, okay, I'm going to do that. I've got a very quick question. It's about, you know, when I think about the content I give, when there are cold prospects or warm prospects or in the middle, what's the difference between the message? What do you say, what do I send to who? What kind of messages do I send to? In the presentation?

No, in general. You know, for the newsletter, the social medias and everything. In my brain, I have to know what's the difference between what I do. For example, if I have something happening inside of the membership, sometimes it's okay to send it inside of the newsletter or on the social media, but sometimes there are cold traffic and it's not what I need to hear. So I'm trying to send the right message to the right person at the right moment. And in my brain, I think you're worrying about too much.

Just throw out more messages. It's like shots and approach. I throw the same everywhere. You throw it everywhere and like different things are going to hit different people. Right? Yeah. And so yeah, I'm not like, I think think less about it and just go serve, start doing start putting stuff out there. And the message will hit the right people, the think think less about it and just go serve start doing start putting stuff out there

And the the message will hit the right people the right people hear it and they will come to you based on that message And I don't know like if I was more strategic about it. I only get everything done. I'm just like I got my phone I'm and then whenever I phone I'm like I think about like a specific person something about an avatar. Okay, this is I'm talking to Dante right now I'm gonna tell a story that Dante would think was awesome I post it right and it was cool like Dante people like Dante you're gonna like that and I'm like next to think about something like my dad who knows nothing like I do a video on that based on that and then people my dad would you know so I'm always thinking about one specific person when I click

record or I write an email and and it's just like me like right now we have an email list of like six million people and people like I get all your emails it's so overwhelming I'm like on my stomach I'm sending out to 6 million people and throw out different hooks different offers because different people are gonna respond Right, like some people respond to the ecom offer Some people respond to certification offer some people respond to you know So it's like I'm putting all these hooks out there and the right people will be like, oh that's for me They're gonna click and they're gonna go and so that's kind of more. So it's just is just Throwing more stuff against the wall and seeing

what sticks. Thinking less, doing more. Okay. So a specific person, but not so specific. All right. Yeah. That's great. Because sometimes they're flopping.

That's okay. Yeah. Because when I don't know who I'm talking about, sometimes I don't know what to say anymore. And yeah, so I can think to one of my clients or someone I know, but Just throw anyway. Okay, great. Great. Great answers. And then more volume that comes out. Just volume volume volume put more out there Yeah, yeah, that's what I'm trying to do now. Thank you so much. Very healthy. Great stuff, Sarah I'm gonna fanboy for just a quick moment

if you guys heard what Russell just said, I think of a dream avatar. And and and I just want to point out how Russell's books stand the test of time. I learned this from him eight years ago in a book, especially in the time of AI where every day it seems like things are changing frameworks are changing strategies are needing to shift like no. If you guys don't have the books go to secrets trilogy.com it's the best money you will ever spend. It's the frameworks for everything,

your entire value ladder, every step within it. Yo, I have a little office that I can go get a little quiet time. I have seven pictures of some of you guys here that are in LFA and I do the same thing, literally. Oh, we're gonna go make this thing for this person. And you put yourself in that mindset. You speak to that specific person.

That was cool. That was awesome. I loved hearing that. And then when we hear Russell say, it's all about volume. Gang, let's go shoot some volume. Let's go throw some stuff at the wall. That was great. Thank you for the question. I remember one time I was in Dan Kennedy's mastermind and this is back when article marketing was the big thing. So imagine like nowadays it's reals. But back then, you know, 15 years ago, it was articles. I remember this guy was like Talking about this article he posted and how many clicks and links he got Emma raised my hand I said well how many articles a day are you submitting? He stopped?

He's like I can tell by the way you asked the question. I'm doing it wrong. He's like I did one this month I was like oh, yeah volume How many per day are you doing like pick it up pick it up because they were in a world now we're contest flying So if I used to be like I can only send one email and I'd, you know, people are overwhelmed. They're like, I'm going to do one post. Now it's like TikTok, you can post 500 times a day. So like go practice. Like it doesn't matter.

Just keep practicing, practicing, practicing, practicing. Some are gonna hit, some are not gonna hit. But volume is how you learn the game, how you learn your voice, how you find your voice. That's how people find you. So nowadays it's just like, just think less, do more, and you'll start finding your winners as you're consistent with it. Easy. it's just like just think less, do more, and you'll start finding your winners as you're consistent with it. Easy. That's the game. Man, I love Fridays. What's up everybody? Russell Brunson here. I've got something really cool to share with

you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hit you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business. And lately I've been hooked. Seriously, the host Andrea Marquez takes you behind the scenes with real founders, people who don't just dip their toe in the water, they cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered

it is. These aren't sugar-coated startup stories. These are moments of panic and pivot and hustle and breakthrough. And every single episode is loaded with lessons you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away. But instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out.

So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO?

Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic your funnels is going to see it.

It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in, looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then

getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions, there's no long-term contracts, you only pay for results. You may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network. So there's no longer need to wait any longer.

You can speed up your hiring right now by going to Indeed and listeners of the show get a $75 sponsored job credit to get your job more visible by going to indeed.com slash clicks. Just go to indeed.com slash C L I C K S right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks terms and conditions apply. Are you hiring? Indeed is all you need. Let's hop over to Chris. How we doing Chris? Hey, doing good. Hey, that's nice to see a fellow Idahoan. I'm up in Coraline.

Oh, very cool. So what I wanted to ask, and this is where I'm at, I'm new to all this. Like this is really fresh for me. I bought in, I got Barnum. I think I'm kind of getting on the shiny object trail because then I went to Last Secret and then I started setting up an affiliate and e-commerce store so I could get revenue coming in as I'm trying to plan my course for coaching. And I'm all over the place. And so I kind of just need some advice of like, what should I be focusing on the most at the moment?

Because like I did the One Funnel Away, I bought the VIP, but I haven't, it's like I said I went to The Last Secret so I kind of like fell off on the One Funnel Away. I'm just kind of everywhere. I bought all your books, I'm reading those. No, I understand. I know it's one of the positive nexus that come into our world is like we create a lot of opportunities for people and it's like which opportunity is the best. And so I really think about for me, and you know, it's not just me, I'm sure

your Facebook feed and news feeds pops up with like 500 other opportunities or potential. And what's cool about this game is that most of the things actually work, right? But we do in two or three of the time it ain't work. In fact, you look at the very first module of OFA, Trey did at first that kind of model. I mean, like he talks about the the unfinished bridges, right? Where it's like you have a result you want, you start a bridge, you start going and you get halfway through. They're like, oh there's the next one, you run back down, you start building the next bridge, you get halfway there and the next thing sounds exciting. And he's like, the reason why people aren't successful is not because the programs

don't work because they got a ton of half-built bridges. And so the reality is like, all of them will work. You have to pick which one like fires you up the most. So for me, Ben Hardy wrote a book called Become Your Future Self Now. That had a big impact on me because I started thinking about that, like who's my future self? Like what is, like that's what I'm trying to do is trying to become the future self. There's a lot of versions that could get me there. Like what does that look like? So for you, I would think about that like in five years from now, like what is that what are your future self? Is it you? Do you want to be a coach? Like we are coaching and you got people you know you want to serve or is it like I want to be a filly behind the scenes or is it and I'd be

thinking more through that like what's the like what's the end thing that you're you you want to be and then based on that there's a lot of options, right? And it's picking one and putting on blinders from all the other noise and distractions and then just focusing on that thing. So what would be your thought right now thinking about like five years from now, if everything works in this business, like what is it you would like to be? What would that look like, do you think? Yeah, in five years, I want to be coaching people.

That's my passion is to help people, especially because my story, I've been through quite a bit of stuff in my life. And so I have a specific demographic I'm going after. So I want to do group coaching, mastermind, stuff like that. My issue that I'm kind of, it's not really an issue. It's just, I guess, on the aspect of bridge, I own a landscaping company, but it's not my passion.

It's just, I don't, I'm tired of learning a job. I'm tired. I like Myron Golden. I listen to Myron Golden all the time and he makes a lot of sense. Yeah. And so I want to step out of that, but in the meantime, it's like, what can I do in the short term to get me into that position where I can invest so much more time in the long term?

Does that make sense? Yeah, for sure. Well, the best way is like obviously having a straight path so that when you have time, like I can only do so many things. I got to do the right things as opposed to splitting across a lot of things, you know. But if the end goal is you want to be a coach to a very specific group of audience, then the path in our world is very clear. It's like, OFA experts is step number one to learn the core frameworks and understand

those things. I think reading the books are good, like while you're working, like having those because again, those are teaching frameworks, but it's not, you know, but OFA is very much like step one, step two, like going through that. At the end of OFA, if you've done that, the next step would be going to selling alignment. It's going to help you like actually, you know, craft your presentation at a lot deeper level understanding that. Like that would be the, that would be kind of the path. And all this, I wouldn't focus on then. I wouldn't focus on any affiliate stuff, things like that. Because that's, that's

the straight line. And the nice thing about coaching business is you can, you can get it going pretty quick, right? It's like the couple skillsets, you gotta be able to create the product. You gotta be able to learn how to make a presentation and then you gotta be learning how to get traffic to it. And those are the three kind of pieces of it, you know? And so, uh, OFA is nice because it goes through a high level of three of those takes you through like soup nuts, all three of them. And it gets your first thing kind of built out and structured.

And then it's like, you now have this, I'm gonna go deeper. I mean, learn how to present better. Let me learn how to get traffic better. Like, but those are the those are the the elements, right? And, like I said, like, you know, for, for most coaches, what traditionally happens, people start with like mid ticket or high ticket, more expensive stuff. Like Eileen Wilder, when she came into our world, you know, her husband's driving an Uber, she didn't have a business. And she's like, I'm going to do this, I'm going to start a high ticket. And so like a week later, she starts selling high ticket, and then she was free, she could quit everything else, You know, her husband's driving an Uber, she didn't have a business and she's like, I'm going to do this, I'm going to start a high ticket. And so like a week later, she

starts selling high ticket and then she was free. She could quit everything else, you know, get two or three sales and she was like off the race. And then from there, start building like mid tickets and low tickets and stuff like that, but started high ticket. So if you know, like, hey, for me to be able to quit my job or walk away or sell it or whatever, I got to make X like it's 10 grand a month or 20 grand a month, whatever that number is. If you know, it's like, hey, you just got a reverse engineer. Okay, I need a $5,000 coaching program. I get four sales a month and I'm free. Cool. That's easy to reverse engineer. So now it's like, what, what, what is the $5,000 coaching

program look like? Let's go design one, you know, and you can ask our community, like look at like we have a $10,000 coaching program. You can look at how we structure it. Like, okay, that's how they structure. There's any model, any funnel hack that structure and then unveiled my version of it. Okay. Okay. Now we structure it. Like, okay, that's how they structure. There's a new model. Let me funnel hack that structure and then I'm unveiled my version of it. Okay. Okay. Now we got that. Now how do I sell four people a month into that? It's like, well, I could sell through a webinar. I sell through a book of call. Like both of those are great options depending if, if you're, if you're me, you're not going to do book calls. I hate getting on the phone. That's my number one fear in life is the phone. So

I'm going to do a webinar because that makes me work out. If you like, I like phone calls, you can do that. So like there's the mechanism to sell the coaching. And then so again, if I got to sell four leads a month, how many leads do I need to get to sell the four month? It's like, well, if I'm closing on the phone, one out of 10 means I got to get 40 leads a month to come in. And that'll wait, is that right? Yes. No, 40 times four, right? 160 leads a month. I don't know what number is like, but you just reverse engineering the stuff and like, okay, now I know the model. I got to create a $5,000 coaching program. I need a one-to-many webinar or a call a phone phone thing to sell it.

Here's how many leads I need. Those are the only things I worry about. And I would straight line from blinders like, okay, boom, I create my $5,000 coaching program. Boom, got that done. I'm gonna create my one-to-many presentationone presentation or build out the sales team or me doing phone sales. Now I'm gonna start getting leads and it's just very, very straight line, right? And not worry about all the other, the pieces right now. And after you get that working, then it's like, now you go back and you can tweak stuff and change stuff

and add stuff and upsells, downsells, all this stuff. But the very straight line of success is just reverse engineering from the end result back to what you actually need, you know? One of the problems I get a lot of times in our world is to ask you, Mike, I'm like, what's the number you need to be to feel like you're free? And then I was like, a million dollars a year. I'm like, what? You don't need a million dollars a year.

Like, like, like what's freedom for you? Like fighting for most people, like 20 grand a month would give them freedom or maybe 30 grand, maybe it's 10 grand. Like whatever it is, like, like optimize towards that and then just reverse engineer. Cool. 10 grand a month or you know, whatever. I need 20 grand, 25 grand a month. Just figuring out because if you're like, I need 25 grand a month and you're writing a book right now, it's like, it's hard to sell enough books to cover 25 grand a month, right? That's the heavy...

I wrote a book and sold like five. Yeah, like a book is hard. So it's like, if you know the numbers, like, hey, let's do a high ticket thing fast, it's gonna be faster to get there, you know, and, and OFA basically walks through that process, right? It's, it's, it's designed more to sell like a thousand dollar product with a webinar, stuff like that. But, but there's a thousand dollar product and the five thousand is not that much, right? It's, it's positioning, it's usually some of the deliverables, but it's the same frameworks you're teaching, right? Um, I mean, think about like expert secrets is my frameworks for doing one to many presentations

and our $10,000 offer is us teaching how to do the frameworks from expert secrets. Like that's all it is. It's packaged a little bit differently. So the book you already wrote is probably all your frameworks are done. You probably have everything you need. It's just like, how do we structure this now in a way where people are willing to pay five grand or 10 grand, whatever that number needs to be to justify the cost. And then that's where you start and then reverse engineer things from there.

Okay. Just one last question for Dante. So I noticed I've done the OFA before and then I saw that there's an OFA 25. Which one do you suggest I go through? Because they're kind of structured different. They are. That's a great question, Chris. I would recommend that you go through the 2025.

That's Russell's most recent revision. And basically we're just, in 2025, we're only teaching perfect webinar. We've also added a belief week and in week four, a fantastic traffic week. Please don't skip ahead. If you guys already have an existing webinar, if you have an existing problem you're trying to solve,

feel free to skip ahead to future trainings in OFA. Otherwise, go through day by day, step by step. It's all in the right timing so you can implement, get results and then hit the new hurdles. Perfect. Thank you. Absolutely. Thanks, Russell. We structure the new one also to be able to, because the problem is like we teach one thing in OFA and then someone comes selling a line event and it's like similar but a little different. So we're trying to make it where it's all congruent from step one to step

two to step three. So that way, if you decide to send to the next level, next level, like it all syncs together versus like, Oh, Fede taught me to do a VSL, but over here you're teaching a webinar. And like, I messed everything. Yeah, so the newest version I think is definitely the best. It's the way, I mean, it's literally the process we do every single time.

So. Awesome. All right, well, look forward to seeing the Comic Club Award. Yes, awesome. Yes, sir. All right. Let's hop over to Jason. Hey, Jason. Oh, there it is. I can hear me. Okay. Loud and clear. How's it going, man?

Awesome. Doing well. How are you? Good. Great. So I've, I've been in the in your universe for quite some time now, I started with Myron Golden about a year ago at the, I think it was Funnel Mastery Live, and read all your books. And I felt totally, everyone was asking me, so what's your offer? What's your offer? I was like, I don't know. I don't have one. And so, all right, time has passed since then, and now I have a couple different offers. And my problem now is offer paralysis, and I don't know how to focus on what and go where.

So, the first part of my question is a focus problem. So, I have three things right now. One is I made an offer to help people with eczema. I wanted to focus on a problem that was real and a lot of people are in it. I was trying to approach it somewhat objectively. And I had personally gone through it where I was, my life had gotten really messed up, the eczema got to a really dark place and I

was able to get out it through doing some stuff and you know, I learned about a lot of stuff along the way. I made a course teaching people about it. It's not my like passion or anything. Like I never like, you know, I didn't plan to do that. I'm a software engineer. It has nothing to do with what I do. Like, it was more so like a necessity to keep living life

and not, you know, crumble up and heal over. But I figured, OK, here's something that, you know, 30 million Americans experience, and it's a growing problem, and blah, blah, blah. I can offer value to someone. I have friends, especially younger people who are dealing with it. It can be very, like, psychologically, it can mess them up. And for some people, even, it's almost suicidal, to be honest. And it's something that, okay, I can help people with that.

So I built a course for that. I built like some lead magnets around that. But despite having a large audience, it's riddled with other problems. It's very adjacent to the medical industry, which I don't really wanna participate in. It's not my core experience, um, or expertise. Then I have this other funnel, this other.

Offer, which is, um, helping people build apps and software in, in entrepreneur type stuff. And that's more of where my core, uh, uh, skillset is, you know, I was an ex Apple software engineer, worked in Silicon Valley, did a lot of geeky stuff with that. And I currently worked at another tech company. But it's very niche. It's very like, I don't know how many people are kind of know, kind of, you know, that's, if

that's like, if we're looking at things in terms of what's going to have the biggest audience, I'm not sure if that's really the biggest audience, but I feel like that's, if I had to offer like a higher ticket offer or something like that, that there's something there. Then I had this third thing, which is completely random, which is I made a mobile game. And it's a very nerdy text-based history game. And it actually makes me money to this day every day passively. And I always treat it as a joke, like it's not a real thing.

And it was making me like 1200 bucks a month, which isn't, you200 a month, which isn't nothing to put your job over. I was neglecting it. It went down to like $500 a month. And I never really thought of it as anything other than like a fun little hobby. But it's the thing that has been consistently bringing me in money for years. And I'm like, oh, well, sometimes I see advice that says take that thing that's already working

and focus on that and build that up. But I'm like, you can't make funnels for games per se. It doesn't really seem to fit into this whole thing. There's no high ticket really. It's a long process to kind of build it up. And so I'm at this point where I'm like, what do I do? Should I focus on this large audience eczema problem thing, which isn't really my passion. It's just a problem I stumbled into for my own necessity or should I focus on this like tech entrepreneur coaching

thing which is like that's where all my like core expertise is or should I try to finalize my mobile game which is like actually making money right now just not a lot of it but it's like yeah you know I just don't know what to do here. I'm I worries I'm all over the place. Well, it's hard for me to tell you here's exactly what you should do. Because obviously, this is your stuff. But I was looking at these like, if this was me, what would I do? So one of the things was interesting, you talked about twice both in

the Xamarin software is the size of the audience, right? Xamarin the audience is huge. Software is not that big. I think a lot of times we think that we got to have a billion people interested in a market to make money. But that's less, that's not necessarily true. In fact, usually the bigger markets are nice because there's a lot of people, but usually you can't go very deep. It's like the health fitness market is great. Everyone in the world is trying to lose weight, right? But the problem is like, it's hard to go deep. That's why those guys have so a lot of volume and width this way, but they never get to go deep. And so like, you can do it. It's just different business model, right? Where inside of the health and wellness, and there's like the biohacking

market, which is much smaller and weird. But because it's a smaller, deeper market, people go deep. Like people are paid 100 grand for biohacking sessions. Like you go fly out and spend a weekend with a person who's gonna help them to optimize their health and stuff. Well, you can't get that in the masses, you know? So I wouldn't worry so much about the audience size as much as like, for me, it's like, what's the spending ability of the market, right?

And so I'm thinking of tech entrepreneurs, like those people have a lot more money. So it's like, there's a lot, you get a smaller market, which makes it easier to target and to find those people. And then the width or the not the width, the depth, it can be way more right? Especially you can go and I don't know exactly your skill set, but you can probably plug in and get equity in businesses and you could do profit share. There's a lot of things you could do that could be very, very lucrative very, very quickly. You know what I mean?

The app thing, I don't know, I've never had an app successful. So I'm not even going to like, I don't even know. I'm useless in that in that realm. There's probably something but that one's hard for me. So if it was me, I would take the eggs in my business, I'd go listen on Flippa or something and sell it to somebody who wants to run the eggs in my play. I think I pre-built it all, but I'm not passionate about this. I just sell, get some money from it. The app, I don't know, I'd make that your fun hobby on the side and just see what you can do to try to figure out ways to optimize because it sounds like a fun problem to try to solve. But I don't know, like, I don't have a playbook of like, here's the funnel that blows up apps because it's hard because usually they're so low ticket, it's hard to like justify,

yeah, you know, so it's like, it doesn't fit in the playbook as well. Unless there's like a market that's, you know, if it's like, I'm going to build an audience of blah, blah, blah, and they're gonna want this app, then it becomes easy for you to sell a bunch of other things. But it's like the game app. So it's not like a how to thing. So like, I don't, I don't, my, my superpowers are useless for you in that one. But that middle one, man, like, like there's, there's a lot of opportunity, there's volume,

there's, again, the smaller markets are easier to target and to find those people usually less expensive versus like the big markets are more expensive target and to find those people usually less expensive versus like the big markets are more expensive because they're so big you're blanketing, you know, so if it was me, that's probably the direction I would steer towards. And then like, just go get one or two clients, you go to clients at 25 grand or 50 grand, you know, or whatever, I don't know what price point your instruction, it probably go back to the real estate advice. We said, you know, we're talking with Chris, like reverse engineer you want, be at one or two sales of that level, like that'll trump your app for, you know,

the last two or three years all together in one cell. Then you're like, okay, now I want to do more of this. Now I'm excited. You know, that'd be probably the direction. If it was me, the way I would go. And that's kind of the reasoning behind it, you know. Thank you so much. It's great hearing someone else just kind of help me focus my chaos brain into a more

sensible trajectory. No worries. I understand that with my chaos brain. I understand. I understand that this is happening in all of our brains. Exactly. Quick little side question for that. So there's the organic versus paid ads question for like getting traffic to it. And I've been plagued with this problem

because on one hand organic is great because it's like it takes longer, but it lasts longer or it's more, you don't have to keep paying to get sales. But you're trying to become a TikTok star or YouTube. You know, like, I hate it. Like, it just takes way too long. Dance on there.

You know, I got a kid, another one on the way. I need to make some moves right now. So I'm wondering, how viable is it to say, okay, I built these funnels, I built these offers. Can I just go a purely paid ads route, at least to get things going? And do you have any, you know, some best practices there or is there a section of the OFA stuff that digs into how to really, you know, systematize the approach to going at this with paid ads as the primary means of getting

everything going. So a couple of thoughts I would do is like for me, even before paid ads or free ads, I focused on partnerships. Because you find, yeah, so I'd be like, all right, how do I get on every podcaster in our market? I get on their podcast, share your story. That way it's free. But they already have built an audience.

You don't have to build an audience, right? And so you're getting on other people's podcasts, getting on other people's things, getting other people to promote it. Like that's always my number one. Like we didn't buy a single ad in ClickFunnels or do social media of ClickFunnels first two years. First two years is like, who already has my audience?

Let me go find that person, do a joint venture with them. They promote it. We split the money 50-50. And that's where we did the money 50-50. And that's we do the first two years of Clickform. We've got us over $10 million a year. Before we started like, I'm gonna buy some ads, then we bought, and I love ads, like we spend, I mean, almost $2 million a month on paid ads. I love paid ads. But then I'm also doing

the social. And social is great, but it's like, it takes a long time. And it's like, if you want money fast, it's like, find the people who already have your audience and figure out how to get into their audiences. Like that's the fastest way. If you want money fastest, like find the people who already have your audience and figure out how to get into their audiences. That's the fastest way. If you read Traffic Secrets book, that's what I harp on. It's find the dream 100, get in front of those people, get to their audiences. It doesn't cost you any money. You only pay for the traffic after the sale has been made.

Organic is great because it's free, but to be able to build the organic takes time. This is like you just plug right in. Someone has already built the organic. You're just plugging into their audience and then you rev share on whatever is made. Eat what you kill, you know? So it's like that's the... I'm still up to this day. That's what I do in all my businesses.

Like, before we buy any ads, before doing social, we're just going out there and finding partnerships. We're launching a company, Understand.Me right now, and they attracted care to that company. She's on, I think it's like we have eight podcasts a week. I'm like, your job is just to make podcasts as possible and talk about software. Go. And she's just doing that. And they're like, do you buy ads?

No. Do you just do social media? No. Just go get on every podcast, get on every YouTube channel. Go, people have coaching programs, go serve, free training calls with them, like all that kind of stuff. Because that brings all the dream clients to us at no cost. That's the best way to start for everybody I think.

So to summarize everything you've set up to now and what Chris was talking about as well. Take the dream reverse engineer it and reverse engineer that into an offer that you sell a couple of those a month and you're already good. Take that offer and then try to penetrate the Dream 100 with partnership offers where like essentially, if I have like a, I'm just making this up now, a 3K or a 5K high ticket offer for something, let's say I'm using my entrepreneur tech stuff, find the Dream 100 that already has that audience and see if I can partner with them on that

offer or would it? Yeah. Okay. And then just kind of work from there. You say, hey, can I make like, you guys figure out a good hook. Like viewing our podcast, like podcasters are looking for hooks and stories they can tell, right? It's like, hey, I got a really cool story I can tell about blah, blah, blah, like insert

something cool. They're like, oh, that'd be cool having a podcast. Like, by the way, at the end of it, you push people to my webinar, push people to my whatever. And it was a $5,000 offer, but we'll give you 20% or 25% of any seller comes through. Now it's like they're gonna interview you anyway. Now they're getting paid for it. Now they're more likely on the podcast to be like, you guys got to go buy this is amazing because they get paid when they do. And yeah, it's the it's the fastest easy like, yeah. All right. That's the best way.

It's almost too easy. I like it. Awesome. Thank you for the questions, Jason. Yeah, good luck with it. I'm excited to hear in the future how things work out for you on it. Thank you. Thank you very much.

Cool. So good. All right, Funnel Hackers. Let's have some fun for a second. I'm excited to hear in the future how things work out for you on it. Thank you. Thank you very much. Cool. So good. All right, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention.

I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed, ads for things you know you would never use in a million years, and you start thinking that person's wasting so much money targeting me for a product or service I will never use. And here's the thing, those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform.

This is where over one billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you a hundred dollars credit on your next campaign

so you can try it yourself. Just go to linkedin.com slash clicks. That's linkedin.com slash CLICKS. Terms and conditions apply only on LinkedIn ads. Hey, let's hop over to Alan. How are we doing, Alan? Hey, Chris. How are we doing? Good morning. I've got a couple of questions, if you don't mind. So I'm getting close to launching. I just want to check my offer stack. Just make sure that stacks up. Pardon the pun.

Last week, Dante, you gave me some advice on Facebook ads around through your identity. Yeah, I too, I just would mind just checking a few of the headlines. Just make sure that they look OK as well. Are you cool with that, Russell? Yeah, that'd be great. Lovely. Let's do it, Alan. Cool. OK, so I'll give you some context, I guess.

Untargeted ex-athletes, 35 plus, who put on weight, they did not exercise and their nutrition is pretty poor. I, my framework is called MENFR, Framework. So it's mindset really going after their identity and aligning their identity with their goals. Exercise 15 minutes, exercise, no equipment. I used to be a sports therapist and strength and addition coach. So I'm not a pre-haptic and I strengthen weak muscles, etc. And then the nutrition piece. So that's

kind of context to the Digeman stairs. So the mindset piece is the identity. I have a website, which I kind of like Ladyboss where you can download it to your phone so it acts like an app. So that's that piece there. At the exercise piece. That's the nutrition. Then we have kind of a, we use the community and do kind of check-ins there, people have questions, et cetera. And then there's a fast action bonus. So kind of in terms of the offers, pricing, the total values there, the price that I'm offering as far as 5, nine, seven. Does that look okay? See with the nutrition, you send him, is this a course on nutrition or is that like your sending him supplements? What does that look like?

It's PDF with meal plan shopping list recipes and they kind of cover other kind of smaller bits like hydrogen, alcohol and can still lose weight supplements like advice and supplements, but it's all PDF. So the average, that's it. What's the, what's the price for you to be selling this for five, nine, seven, five, nine, seven. Yeah. That's it.

Okay. The mindset system, cool account, precision. This one, that's actually both. What is the elite accountability coaching? Is that a group coaching or is it, how does that work? Yeah, that's the community. So access to the coach, Ms. Aff and then just encourage kind of the community, get people to kind of engage with each other. Then she start helping each other as well, answering each other questions, share wins, struggles, all that kind of stuff.

Yeah. I think overall the structure looks great on obviously without seeing like you pitching the resurgence system for five or six lies and you pitching, you see, you know, that's, that's the more important part is the stories you're going to tell about each of those things to increase the perceived value. But as a, as a structure, it looks, it looks perfect. You know, I'm curious, Russell, would you end with the fast action bonus, the control kit or would you end it with the accountability coaching just for price points?

Because you talk a lot about the brain really anchors and remembers the last thing that you tell it. So I see 999 and then 297. What's your thoughts on that? It's a good question. I mean, the other thing for fast action bonus, the thing that I found that's been the best is somewhere during the pitch, you introduced a constraint, right? So in Click fast action bonus, the thing that I found that's been the best is somewhere

during the pitch you introduced a constraint, right? So in ClickFunnels one we introduced like a constraint of like, hey, when you get signed up you're going to get a pro ClickFunnels account which means you're going to be able to create up to 20 funnels and you know, it's like I introduced this cool thing but there's a constraint on it. And then during the fast action, the best thing to get them to actually take speed is like the removal of that constraint. So another example selling a line event we did this week. The whole time I'm talking about the product, which is a $10,000 a year coaching program. So introducing constraints,

$10,000 a year. And then when I do the fast action moments, like, hey, those who get started now, it's not gonna be 10 grand a year, it would be 10 grand lifetime. So I remove the constraint and that's what gets people to go nuts to either run to the back of the room or to buy very, very quickly. And so like the price point's good, but you know, on like having the most expensive, but if you can introduce constraints, like so what I might do is like having the elite accountability, like you get three months of elite accountability to be in this group, it's going to be amazing, da da da da. And then fast action bonus then is like, all right, I hope you guys get three months. How many of you guys like know you're going to love this community, your peers, your people? How many of you guys would

like if I give you access to that for life or for the next year or for whatever the thing is? Like that's, that's the most powerful facts, action, bonuses because it, because they, they're all like a little annoyed by the constraint like, oh, you get three months, that's okay. And then it's also like, that constraint's gone. They're like, oh, and that's what gets them to, to really, really move quickly, right? If I want to get a table rush, the better constraint I introduce and release is what's going to get people to jump and to run to the back of the room. Yeah. So that'd be my kind of my suggestion on that one. By the way, to help everybody, I don't talk about the constraint thing very often, but

it's insanely powerful. I'm trying to bite my tongue right now. So you keep talking. That was awesome. Very cool. I had a constraint and I should put on this live. It was the first 20 people who signed up will get this scraping control kit. Is that a strong enough constraint or would you make a stronger kind of alignment? What you said?

No, yeah, the constraint you got earlier earlier in the stacks, which is usually one of the things earlier that they really want. The 10 people is a type of constraint, it's not a type of constraint I'm talking about, I'm talking about a constraint, the limitations of what they're buying, right? So the thing I'm buying is awesome, but there's constraints. And then I release that and I was like, oh, this is unlimited. Like, the click forms, again, like when you buy now, instead of getting 20 funnels, you get unlimited funnels in your account.

So 20 things, you get unlimited. And that's when people melt it down. They're like, oh, I got to go buy it now. I need the unlimited account. Nobody needs unlimited funnels, but they all want unlimited funnels, right? Nobody needs to, you know, the reality is the coaching program at 10 grand, you'll get it done in a year and make your money back. But it's like, I got to pay 10

grand a year to the parts or it's a lifetime. Oh, I want the lifetime. Like that. That's the, that's the constraint that gets people to run. Yeah. Perfect. Perfect. It's in the future. Early thesis, right? I need to get it out and see if the market like the price points and the offer, et cetera. But if it's, if it sounds well, the final in summit, I'd love to be able to increase it. From your experience for this kind of offer, could that be increased to closer to a thousand? And if so, is there any way I can make these more expensive or does that just look like I'm trying to manipulate prices and people can look at them though that's way too expensive for what it is. Yeah, you could. I would worry less about that and more worry about like, like this is the tier in your value ladder. Like,

so for me, it's like I could sell a lot of myself away more expensive by like having lower because it gets more people in more buyers in and then when I release the next thing, like when you release your 10 dollars in our coaching program, then you've got way more buyers who are in this $500 or $600 level to be able to ascend up to, right? I would worry less about raising the price and more like, let's see if we can get a thousand people here so then I can release the next tier of my coaching and just blow it up, right? I like to build up pressure in an offer. So if I'm middle tier here, keep putting people in, try to get, how do I get a thousand buyers in there?

Now you got pressure because they all bought this, they're loving it, they want more, but you don't have anything else. And there's all this like pressure like, oh, I also, you're like, oh, hey, I got a $10,000 thing. And just like, oh, it gets huge rush of people to move up. You know, make way more money from that than like incrementally increasing the price of this level, which then gets less people into that, that pressure state. You know what I mean? And so that'd be for me. That's why ClickFunnels, the offer was always at 997 for years, even though the value was way more than that. Like it's insane. But it's because they brought people in that level, build up the pressure and then I'm

like, Oh, Tuesday's next coaching program, boom, $10 million day, right? Like everyone's standing up quickly because it's like, oh, like I need more. This is the more for me, you know? And so that's, that's what I would look at more. So, so I wouldn't stress value. And sometimes like I have even lower prices, like maybe selling this at 297 is going to be way better because you get more people in to go to send to the next level. So anyway, just some thoughts. Great. Number one is like, just go sell thousand before you, before you, before you worry about

that. Yeah, yeah, yeah. Can I quickly, once the, the Facebook ads, how should you see if they? Yeah, let's look at a headline or two Alan. You see where document is. Yeah, can you make it a little bigger for us a little bigger? That's nice. How about you Russell? Is that good? Yep. Still training like you're 25. Your body deserves better. No time to gym recessions, neither do we. Time's like, yeah, these are all great. Okay, I don't see any, these all are great. Now

the next step is finding out what the marketplace believes. This is one of the things that a lot of people want me to review. It's like, I, you know, there's nothing like fundamentally wrong. These all are great hooks. Now it's like I, the marketplace is going to vote with their credit card if this is good or not. Um, but yeah, these, I mean, this will look amazing. I love the angle. Finish it mean missing your family, your family time. This speaks to like people my age. I think I'm your probably your, your demographic. Yeah. So you're a great, so work with former athletes over the, yeah, I'm definitely your, your, your target market. So this speaks to me. Thank you for that last week as well. I use your AI tool to print. It's really good.

Awesome. Glad to hear that. Just so you guys know Dante. I let me get the link. If you guys don't have it, Dante, I is not a custom custom GPT I trained it only and specifically on the teachings and trainings of Russell Brunson it has my voice and that's it other than that it's all the frameworks that Russell's been teaching for all the years that's all that he makes decisions on for you guys so I'm glad that worked out for you Alan and really quick too I just want to share something with you I had a really cool funnel hacker in the office this week in Atlanta And he's running up a new system He's actually got a really cool booking system that he's that he's getting leads for super cheap on anyway

He said to me. I haven't had enough time to test the ad sets yet. I haven't put enough test behind you I haven't tested the marketplace enough to see the right positioning exactly what Russell just said he'd run like 30 ads He'd run like 30 ads and he had some success and he's definitely on the right track. But the amount of testing that he did, the amount of hooks that he throws out there, I just encourage you to do the same Alan. Don't be scared to throw those hooks out there. You have a bunch of ads. Let's launch all of them. You don't have to do them all in the same moment. But man, come up with the creatives and launch those bad boys. The ones that you could, please Russell.

I wanna say, and even outside of ads, like every one of these is the Facebook Live. Every one of these is the Instagram Live. Every one of these is a real like, every like, like I grabbed your phone tonight and these top seven, like, hey, finishing me, you're missing family time. Hey, are your kids losing focus?

Like you've got the scripts now, boom, take it, post it to Instagram, post it to YouTube, post it to TikTok, then your next one, boom, boom, finish your missing family time. Hey, are your kids losing focus? Like you've got the scripts now. Boom, take it, post it on Instagram, post it to YouTube, post it to TikTok. Then your next one, boom, boom, boom. Like volume, volume, volume. And then take this to Chad's GBT or Dante AI. I haven't used Dante yet, so I'm pumped to see it. But they're like, hey, write me 40 more just like this.

The next, then tomorrow, record 40 of them. And then the next, and like volume, volume, volume, volume. Like that's how we win this game. All about his ads, run his free traffic, run it as just putting that message out there more and more and more time. Because again, you see one or two of these things to hit and it goes viral and you're like, oh dang, I know that ad number six, you know, like most of these things that post, I'm getting 300 views on, on Instagram. This one I got 150,000. That's probably a good message. And

then like take that one and run it as an ad, you know? I mean, for us, it's like, you look at our social strategy, we bust out tons of videos, posting, posting, posting, the ones that go viral, the ones that hit, you know, our normal ones can get 20 to 50,000 views, but the ones that get 500,000, our ad team grabs them, turns it in an ad, and starts running it. And we know what messages hit, right?

So we're testing the market, testing, testing things out there, and letting the market tell us what they want. And then, yeah, so that is the game we're in you guys. It used to be back in the day where we could post one thing a week and hope for the best. But now we're in a market where content is happening, things are moving, AI is generating, like we got to be the ones out there putting out more messages, more hooks, more offers. That's how you win in today's marketplace.

And so it's going to be a good fun thing for you, Alan. You got so many great ones right now. Like go bustles out this weekend and then get, get Dante to write, Dante AI to write you a whole handful of new ones and do it again and do it again and just keep it, keep them, keep them happening. All over, all over. Can I ask one more three second question or if I use the- Six more minutes. We got one more. So we go really, really fast. I want to make sure we get it. Yeah, really fast because I want some time. Yep.

Great. I have partnerships. Who would you suggest for my niche? Is it competitors? Would it be time to take the go away or is it just somebody that's kind of a similar type of product? So you're speaking to, so it's gonna be hard to get fitness people to promote yourself because most of them are competing with you, right? So instead you're talking about missing family time.

So who are the people missing family time? Like that could be entrepreneurs, it could be computer programmers, it could be... So imagine if it's computer programmers get on some programming podcasts and it's like, hey, you know, the podcast host is like, hey, this is different than most times, but you guys are all home and you're missing family time. Because you're trying, you know, blah, blah, blah. And I was just hitting targets that are more like that. It's gonna be easy for you to find like who, who were the target markets and then finding those people versus like, like trying to get on other health podcasts. It's gonna be much, much more difficult because you're competing

versus like there's nobody on the, uh, how do you become a programmer? I don't know. That's a podcast. Podcasts that is talking about health. If you can customize your story, you make that hook. It gets all about like you're pitching that hook to like a TV station or a PR or whatever. Like you're pitching the podcast. Like, Hey, I've got a really cool story. Your people are all talking about that. I've got a message I can share about this.

And it's like, Oh, that'd be awesome for my audience. Then you tweak it for that. I did your playing good for them as well. If you're a podcast. Yeah. Yeah. Look, thank you very much. Yeah.

Thank you. Awesome. Great questions, Alan. Josh, you you very much. Yeah. Thank you. Awesome. Great questions, Alan. Josh, you are going to round us out, sir. We only have a couple minutes, but let's do as much as we can. All right, cool. You guys hear me all right?

Loud and clear. Yeah. Well, thanks Dante for hosting this. And then Russell, super honored to meet you by Zoom. I've been a big, yeah, virtual handshake. I've been a big fan of yours for a while. Um, I think I first introduced your material with the new money masters. When Tony Robbins did that interview back in the day. And then, um, I saw you speak at a Garrett, uh, one of Garrett's events, one of the warrior events back in the day.

And then I've done OFA, this is my seventh time doing it. And I'm finally getting to where I got to Claret. I'm actually going to be a ClickFunnels success story may take 10 more years, but um, anyway, super awesome on this live call to just for you to be present and available for people. Um, so I guess, you know, we got a couple of minutes. My background is, is I still work as a, as a firefighter and a paramedic. And I got into the job over 20 years ago to kind of save lives

and to help people. But I learned like in order to do that well, I need to switch from being like the, uh, the person doing the work to the person teaching and to empower others to save lives. So that's kind of where I'm going with, with the ClickFunnels thing. Um, and I want to, you know, educate people and I can make a bigger difference as opposed to just being the person going out and doing the work. So I guess just the question I have is with the Perfect Webinar slide deck that you gave,

177 slides, I'm feeling like it's a bit overwhelming. I've never done a PowerPoint presentation with that many slides. So do you recommend doing all those slides in a 90 minute webinar or is that like a first approach for that? Yeah, great question. So I'm very much, I'm a slide guy. So for me, because I don't have a script, I'm anything, but I have slides to know what

story, which order, which sequence. So for me, the slides are more for me than them. It's like me to go through it. If you guys know McCall Jones, McCall's average PowerPoint slide that she sends for me when she's doing a pitch with us is like 600. But she has like one sentence on every slide. She's like, da, da, da, da.

It's insane, right? So the slides are a guide to help make you fall. Mine are usually, again, 150 to 250, depending on what I'm pitching. But it is a lot of work to create those. So I got good news for you. This Tuesday, I'm doing a live event where I'm going to be showing... Were you at Fun Hiking Live this year, by the way? No, I wasn't. Okay, you're lucky then. So this Tuesday, I'm doing a live event. I think it's like three hours. But at Fun Hiking Live, I was teaching

webinars, right? And that's like a lot of you guys were wondering, I don't have time to do 150 slides or whatever. So I was like, I'm gonna show you how you can do this entire thing in an hour. And so I brought some, I had everyone filled out a form, they wanted me to pitch their product. And we picked one lady in a market that I hate. She's a dog trainer. I'm not an animal person. My kids want animals. I don't want animals. And so she came on stage, I interviewed her for 30 minutes, trying to get the details. I structured out the presentations. She sat down and in two minute turn around, I became her.

I did a whole webinar pitch. And so what's cool is like a Tuesday, we're replaying that live. And I'm going to pause it as I was going like, hey, this is what I asked and why and where this is going and what I'm trying to do. And like, I'm going to map out the whole thing so people can see it. Because you can do a perfect webinar without any slides. I've done that a lot. I've made millions of dollars with no slides as well. When you understand the core pieces and where they fit into the equation, right? And so

Tuesday we're doing that. I think we're promoting it today or tomorrow. So if you're on the list, you'll see it. Yeah, I'm gonna be going live for like three hours, literally showing that presentation, walking through it. And we're calling it like the selling online shortcut. Here's a shortcut to actually selling online so you don't have to do 150 slides if you don't want to. As long as you understand the structure and the the beats and where you're going, you can do it with the whiteboard. You know, and so yes, so I think let me see I'm gonna ask Morag real quick if there's a I don't think they were working on the page last actually I know it's not today I was improving it so um look for message from if you're on the Russell Brunson list, look for a message will

be coming out probably today or tomorrow with a link there. It's called selling online shortcut. And I should probably buy that domain real quick actually crap for you. Let's buy it. This is what happens when you guys come in blackmail. Russell buy this domain I bought for you. It happens more often than you will ever believe. So crap, where's my link to buy it? Anyway, but yeah, that's what I look at it because yeah, it's

overwhelming to do that. I do recommend people figure out the process like our coaching program, we help people week by week to build it out because the structure helps. It's really good. But it doesn't have to be the first pass. A lot of times I want to test concepts, ideas and stories in a faster version. Right. And so I'll test that first. And then if it works, I'll go back and build out the whole slide deck and spend the effort and time there. So awesome.

Yeah, thank you. So did selling the thing on Tuesday and then you said the number of slides is just kind of a matter of preference. It doesn't have to be to work. It's more of the structure. Here the beats you have to hit to break false beliefs to transition to sell. And so that's, that's, that's more. Well, I'm buying the domain right now.

So hopefully we'll have it here. Give me, give me five seconds. You all raced me. Don't buy it from me. It's not cool. Yeah, don't buy it from us. I will not. Actually, you want that one?

I'll sell it to you. You have no idea how often that happens to me. Every time I mention a phrase, somebody buys it and they try to sell to me later. I'm like, dang it. All right, buying this. Hold on. Proceed to order somebody. Okay. If this goes through, if this goes through in the next 15 seconds, then you'll know exactly where the URL is going to be for this thing. Five, five for a year, 20 bucks, continue. Why are there so many buttons to click? I have to agree to the terms of service, submit order, and all right, sellingalignshortcut.com,

that's where it'll be at. As soon as it goes live, probably tonight or tomorrow, so write that down, sellingalignshortcut.com. And again, it's gonna be a fun three hour thing where you just gotta show that process, because people are getting overwhelmed as we're teaching this stuff sometimes. I'm like, here's a shortcut, here's a fast way to do it. You'll see me do it with with the product I don't know a product

I don't understand for a person I just met five seconds earlier and I'm able in 30 minutes to create the presentation and deliver it Because I understand the structure in the framework and see you guys understand that you can do the same thing as well So I hope yeah, thank you It was fun. Do you were there? Like I after I did that, it was crazy. There was a standing ovation. Everyone still went crazy. I was like, oh, that was cool. It was actually really powerful.

It was awesome. Cool. Russell, man, I know your schedule and I know what you have coming up in three minutes. So thank you so much for the hour and the extra time. Thank you guys. Unbelievable guidance. That was so much fun. I appreciate you guys.

Thank you all. It's so good to see you. Have a great one, man. All right, we'll see you guys. Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert,

then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast.