The Russell Brunson Show - Overcoming Obstacles in Any Niche Market: Q&A from Selling Online!

Episode Date: December 25, 2024

Welcome back to the final segment of our big Selling Online VIP Q&A event, and the diversity of questions truly showcased the universal power of the frameworks we teach. From scaling niche businesses to overcoming challenges in lead generation, this episode of the Marketing Secrets Podcast is packed with insights for every level of entrepreneur. Whether you're running a wedding entertainment agency, launching a new product, or navigating the complexities of MLM, the strategies we discuss can help you break through. During this session, we dove deep into personalized solutions for various industries. I shared actionable advice on everything from optimizing ad costs to mastering evergreen webinars that convert. We also explored how storytelling and framework-based pitches can transform how you approach your audience and create lasting impact. Key Highlights: Webinar Strategies: Learn how to create effective evergreen webinars for high-ticket offers and time-sensitive markets. Content to Conversions: Discover how to turn short-lived content into qualified leads with minimal nurturing. Overcoming False Beliefs: Find out how to handle skepticism and build trust in industries like health and wellness. Scaling with Systems: See how leveraging frameworks can simplify growth for solopreneurs and large teams alike. Focus on Your Core: Understand why doubling down on what works can accelerate your results. Whether you're looking to refine your strategy or take your business to the next level, this episode is packed with inspiration and proven methods. Tune in and start applying these secrets to your entrepreneurial journey today! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

We're so done with New Year, New You. This year, it's more you on Bumble. More of you shamelessly sending playlists, especially that one filled with show tunes. More of you finding Geminis because you know you always like them. More of you dating with intention because you know what you want. And you know what? We love that for you. Someone else will too. Be more you this year and find them on Bumble.

Clear your schedule for you time with a handcrafted espresso beverage from Starbucks. Savor the new small and mighty Cortado. Cozy up with the familiar flavors of pistachio or shake up your mood with an iced brown sugar oat shaken espresso. Whatever you choose, your espresso will be handcrafted with care at Starbucks. What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. This is episode number four in our Q&A series, the last episode. And again, these Q&As came from the Selling Online event. So if you haven't, we use Selling Online event every couple of months. The December one one just finished recently and so we had so many of you guys who were on there who enjoyed it and um yeah we i think we're going to be running it back one more

time in january for those who weren't able to make it for the christmas holiday so if you haven't registered it haven't been part of it make sure to go to sellingonline.com and go uh go join the the event so um on day number four of sellingelling Online, we have a Q&A session where people can pay to be a fly on the wall or they can actually pay to get their questions answered. And so I thought it'd be fun to share with you some of these questions that came through. And so the last couple episodes we've been sharing these.

This one, we start talking about just different businesses like wedding, entertainment, MLM, e-commerce, and then different types of funnels and webinars and things like that used for different types of businesses. We talk a lot about power storytelling and framing objections. We talk about just other ways to build funnels and a bunch of other cool stuff. So I hope you enjoy this episode of the Q&A show. Man, the time you're listening to this is probably Christmas. So if you're listening on Christmas Day, Merry Christmas. Hopefully

you and your family are having a great time. I'm excited for the new year. We have some really cool things coming up for the podcast with you guys. So I appreciate you guys listening and being part of our show. So with that said, we're jumping to the Q&A show. Have a Merry Christmas and we'll talk to you all again soon.

In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the Marketing Secrets Podcast. All right, who's next? Who is next, Clayton? All right. I apologize for pronunciation on this one. Inescu Bogdan. Inescu. Did we say it right? Say your name for us so we don't say it wrong.

Yeah, it's Bogdan. We weren't even close. Yeah, no problem. That's okay. Botan, how are you? Thank you. Thank you so much. I've been watching these days, your presentation, awesome as always.

And I want to congratulate you on the the things that you did these days i know it's very hard work because i also did the film faculty and i also had a post-production studio and i know the job and the people behind all that you did these days oh yeah so uh congrats for that thank you uh so i'm gonna try to tell you very quickly about my business. I have a wedding entertainment agency. I'm also a musician. So I create bands from zero and I sell the groom and the bride, the couple, everything related about the entertainment services like DJ band, soundstage equipment, all the things that they need to do the entertainment for the wedding. And I sell packages between 8,000 and 10,000 euros. Okay, so I know the market very good. I've been doing this for 15 years. Right now I have five bands, my own brands, each band. So I

signed a contract with every people in the band and i have the ownership of the whole team so my question is i did uh ads so i'm running ads since 2013. uh it used to be a quick and easy lead so it was like about 10 bucks a lead right now i'm at about 200 bucks a lead because the price the the market is flooded with the beginner bands that just got into facebook and meta and google ads and they're doing it wrong and facebook wants to take all your money of course if you're not knowing if you don't know what to do and right right now I'm switching to content, lots of content. And I was really thinking about doing a webinar. But here are a few things that crossed my mind.

So my ideal client has a very short time between the moment that he's searching for the band and the moment that he decides who's the band. They do some research, but if they say, okay, let's have a band, about 14 days, and they choose the band. So I don't have time to nurture and to do email marketing a lot. So would you think it's a good idea to do a webinar like how to choose the perfect band for your wedding,

but to do it like once a week because their time is very short on decision? And would you pitch the price or would you pitch just hints of price range? And at the end, if they qualify, like book a meeting because we do the selling on zoom one-on-one and our closing rate is very nice it's about 70 percent nice at a 10k price range but my problem now is the lack of qualified leads got. Because the cost is getting bigger and bigger.

Yep. And we thought that a webinar would solve this. Yeah. Okay. So what I would say is, first off, yes, I have a lot of people I know in business like that where it's like the buying window is very, very short. So I think the goal would be to get a spot where you have an evergreen. Either an evergreen webinar is happening in real time so they can come and they can adjust in time webinar.

Or even a video sales letter where you're presenting the same one-to-many presentation, right? Both those would work. But you need something that's like – because I'm thinking like I spent 20 years since I got married or 25 years, whatever. But we would have been like Googling, finding, booking, next thing. Right. So it's definitely like a fast thing. It's not like a, I'm going to go spend time. So I think you got to be able to like, as soon as it pops up, like in real time, like be able to execute. So I would say either it's an auto webinar or a VSL. But at first you got to, you got to learn the pitch, right? So I probably do a webinar for a little while just to like, to get learning, knowing this quick as as possible you have to get that thing evergreen because that's the only way

it's going to last uh especially if you're doing if you're doing content right because content yeah content's great but it's it's short-lived right it moves down through the feed quickly so you have to be able to go from content to you know dm me for uh for the the web class for the vsl about whatever like as fast as possible to get them from content the thing because again you're you've got very short attention spans on those but that that's what I'd be looking at. That's what I'd be trying to do. And at the end, would you pitch the price or would you just say, uh, book a call and let's find out if you are a fit for us. Yeah. If you're, if you're converted 70% on a call, this will increase your close rate too. Cause it's going to,

it's going to give all the stuff ahead of time to lift it. Um, but I would do book a call. So when we do book a call off of, off a webinar, basically we do, we do the same structure of the webinar. We do, we do the origin story, three secrets, but then usually instead of doing a 30 minute stack and close, you're just like a, it's a five to 10 minute, um, small version where they offer is the call, right? So it's like, Hey, this is the call. This is why. So you're kind of pitching like, and the first thing you call, you can get to get that second thing. So you're pitching the value stack of the call, not of the offer. And it's usually a lot shorter. In fact, a lot of guys go on webinar to book a call.

The entire thing is usually like shrunk from like 90 minutes down to about 45 minutes. Like it's much more short form because it's faster. And then pushing the call to do the thing. There's a guy, too, that's doing this, has done it for years. He's been in our coaching and stuff. He does it for shipping cars. Like you think, you know, oh, that's going guy too, that's doing this, um, has done it for years. He's been in our coaching and stuff. He does it for shipping cars. Like you think, you know, Oh, that's going to be a quick decision. You're going to look up, you're going to go on, I don't know, you ship or something like

that. And then to go choose, you're going to, he does a webinar to show you why, Hey, you should always book the top. You should never pay the driver. You should never do this. It's like a 15, 20 minute webinar booked a call. And this guy's done millions of dollars doing that exact same thing. It's cool.

Cause it makes, it makes him like the authority because no one else knows you shouldn't pay the driver you should you know i think same with the band like hey here's the five ways bands are going to screw you exactly for your wedding like number one they're going to try this don't pay them directly it's like yeah like oh like it's the fear it's like joe polish used to have in his carpet cleaning stuff it was like right like the five things the ten things that the carpet cleaners are going to do that will actually like ruin you or whatever. It's like it creates all these like fears where it's like, oh, and then they'd only hire Joe because like, well, he's the guy told me about these issues. Therefore, he knows how to not have these issues.

So I have to give him the money. Yeah, the five ways to avoid having a bridezilla. You know what I mean? Like that is the day you want to go 100% smooth, right? It might be worth 15 minutes to pick the right man would you do the uh uh pre-qualification of the leads in the webinar like uh doing some little seeds in their minds of the price range that they should be doing for sure book a call yeah i'd almost be i'd almost like play off of that just like there's three types of people people are looking for the

brother's band to come out for $100 versus this versus this. We're not your brother's band. This is going to be a good thing. But also, you're not hiring a symphony. It's going to cost you. It's not going to be insane. But there's three types of weddings. There's the backyard wedding.

You're looking at $100. There's I wanted something that's going to last the rest of my life. It's like $10,000 to $15,000. Or there's the Queen of England at $150,000. I would have the expense of those. So you have the contrast of the, of the different ones, but do a little bit of positioning. Yeah, for sure. For sure. Thank you very much. Awesome. Give him a round of applause. Great question. Once again, so many diversity in the businesses. It's like the coolest thing in the world, but, but listen, the framework works first, the same for everybody. Yeah. Like, I think it's so funny anytime.

And you've had this over and over and over where people are like well it won't work for me because of x y and z it's like well hold on let's just start thinking how instead of this you know false belief and just letting that tape play over and it was funny i had recently someone told me the same thing it was for this event they didn't register they messaged me like i would do this but i sell i think it was i sell b2b so it doesn't work i was like exactly so you're saying b2b that there's no humans on the other side. This is human psychology. It works. As long as you're selling the humans, it works.

Maybe if you're selling the cats, the dogs. I don't have animals, but I would assume it would be similar. Usually the human buys for them. Yeah. It's human psychology, so it works. In fact, it's been really cool. I've seen people over the years who have used the Perfect Webinar to speak at churches and other things. I would speak before, and I would just say stuff.

And now it's like I have a framework for speaking, speaking to kids, speaking at churches, schools. Like Cody Sanchez, I showed you guys two days ago. She did a P.E. firm for big. It's human psychology. It's ways. Anyway, so yeah, it always works. Love it. Okay, Claytonton who we got next

next up we have axa yaks axa how are you hey hi i'm fine and i'm waiting for the doctors to give me the shot because i cannot even imagine that this is happening and the funny thing is yesterday i was supposed to have the webinar i I got the mentor. I was preparing everything. And then I was like, I'm really very sorry. I have to postpone because I have the other seminar and I can never miss on this seminar. So that's kind of where I am at the moment. I'm preparing my seminar, the webinar, and now I learned so many things that I'm going, okay, I have to redo complete webinar from zero and just include everything that I learned. Unbelievable. But I will go with a bit different question and maybe I will have

the time for the second one. So I'm also in MLM business and it relates to the stem cells because the stem cells is very, very like the modern the modern whatever it's very hot at the moment but it's a bit different product so it's not the shot which is kind of banned in the majority of the country so it's the new product which the the genius person created so if i am the person because i i remember that you relate for five minutes just on to describe if the person is in the networking, this type of business. If I'm the person, I start from zero. Like you said that we need to create the landing page and then to go step by step.

So what would be the recommendation? Like how to start, how to talk to people? Because whenever it comes to health, there are so many people who are skeptical, and you have to really go through the bias that they have, how to help them, because the results and the testimonials are unbelievable, what's happening. Yeah. So what's the question then? I want to make sure i understand that right like as the person who enters the mlm business the multi-level marketing and when you deal with something which relates to stem cells and the health so how to build from scratch to to like scale and help people now you is this your company or you distributor of the company i'm distributor cool so are you asking about for you how you should do this or like the people down below you on your team?

No, no, no. Once I learn, I will teach everyone. Cool. So this is my, again, I love network marketing. I've been in multiple companies. I've won Ferraris. I love network marketing, so I don't want to speak negative. But the thing I've learned is it's really hard to get, it was always hard for me to get my downline to do the thing.

So what I did is I just would create a killer webinar, making the offer, giving the presentation. I'd set that up. And then I would basically, when someone would join my team, I would give them a copy of that webinar. So they didn't have to go learn a webinar and learn how to pitch it and learn how to do all kinds of stuff. They just leveraged mine. In fact, I set it up where it's just like they could promote mine. And then, so what I would do is, how do I explain this? So I would do the webinar.

At the end of the webinar, I wouldn't just say, go to russell.com to go buy the thing, right? I would say, Hey, um, uh, whoever sent you to this webinar, they're going to follow up with you to show you how to get started. Right. And so it made it where I did the whole presentation. So what my team would do is they would then promote the webinar. They'd be like, Hey, you got my friend's doing a webinar about stem cells. You gotta come check this out. Then it would have me do the entire presentation. The end of it, I would say, call it, you know, get'll get hold the person who sent you this webinar they're gonna walk to the next steps i'd go through the offer stack but i wouldn't let them buy i'd just say here's everything you get and then the person would go back and so the distributor didn't have

to learn how to speak and sell and all kind of stuff all they do is like get somebody on my webinar and then after the webinar is done call a person back and then enroll them in the program and that's why i got actual duplication inside the companies. Does that make sense? Yeah, that makes sense. And how to talk to people, especially to lizard that we have in our brain that keeps like repeating that, uh,

it could have the negative, uh, effects or blah, blah, blah. So how to particularly transfer the message to the, to the masses, because the results are unbelievable yeah

i'm a fan of stem cells i i understand i think i have it actually here so it's kind of the patch which you stack and it activates your own stem cell so that's that's the beauty of the technology that you sent me some i want to try it out you send me some sign me up. I think the biggest thing is like, so, so if I was, if that was a fear, so back to lizard roots, if I was, if that was a fear, I was trying to read it right. Right. And think a big part of it's just every one time there's something new, people get, get fearful about it. Right. So I would even show like, Hey, over time, like when this came out, people, and I would find different things that they nowadays are like, Oh yeah, this makes total sense. Right. Like, here's this thing that happened in the 60s that people were scared of.

And now today it's like, doesn't make, yeah, of course it's, of course this makes sense. This is what we all need to do. And then in the 80s, this came out and people were so scared. But then of course it makes sense now, right? And same skills are the same way. It's on the cutting edge. And some of you guys may be scared because of whatever, right? But this is the reality.

This was actually happening. And then show me, let me show the results and what happens and dah, dah, dah, dah, dah, right? So it's just showing them like examples in history where something was scary when it was new, but it turned out to be the greatest thing in the world. And then this is the new cutting edge in the front of it. Like this is the stuff that's working today. And a lot of people are scared

and they're missing out on these benefits that'll change their life forever, right? And so those are the kinds of things I would try to do to rewrite that is just show them historically how this has been true. And then now today, how this is true. And like, don't miss out on this thing because you'd be missing out on, on, you know, the health and the healing and all that kind of stuff because of that. One of the biggest things

too, is we teach this once again, tie back to the framework is the, how to do what they desire most, right. Without what they fear the most. And so I'm sure you can draw on that and come up with that. And that can be exactly how you're going to, as a hook, right, invite them into this webinar. Oh, that's great. And can I have the second question? Because I kind of found a completely new thing to talk about, which is absolutely not talking how to find the why and why your why doesn't work. So I'm trying to start with TEDx talk because once you start to bring something on the market, you have short time to scale and to become kind of the expert on something. Am I doing the correct thing like to make the TEDx talk and once you

become kind of the expert on that, then you scale up versus to try to bring the idea on the market. And then somebody just copies and because they have the bigger market or the followers, then they just scale it faster than you do. It's like a chicken or egg. Am I doing it right? Yeah. I mean, a TED Talk can be a great way to give credibility. But the reality is like credibility is just something we craft on our side. I remember when going to,

when I got into Dan Kennedy's mastermind and his world back in the day. And, um, and I looked at all the people in the, in the room and like everyone had a thing that like, I'm the number one real estate expert in Cincinnati, Ohio who blah, blah,

blah, blah. And it was like, I was like, so how'd you become number one? Like I just said I was, and then I go and like, they just like,

they just gave themselves a credit like most credibility is not real tradition like what's my credibility like i got a seat in my marketing class in high school or in college sorry and i uh had a 2.3 gpa that's my real credibility right so what's the manufacturer credibility that i give you guys like you know like you're the stem cell guru yeah like for all like you're the first person that i ever heard about stem cell patches you're like i'm the one who introduced to russell brun the stem cell guru. Yeah. You're the first person that I ever heard about stem cell patches. I'm the one who introduced to Russell Brunson stem cell patches. Who's Russell Brunson? It doesn't matter.

I'm going to use that. Roll the tape. You know what I mean, though? But that's the reality. It's all just – I think we keep thinking we're waiting for somebody to knight us an expert. I love that. Step into it. You're an, you know, more than I do. So boom, you're ahead of me. It's like, you're ahead of the market. Like I, like when I was the first start teaching funnels or teaching things, like I was a 23 year old kid looking back now, like I didn't know anything back then, but I knew more than everybody else I was talking to about it.

So like I became the expert right now, fast forward 20 years later, I'm like, wow. Like, you know, but if I would have waited until 23 to now I'm an actual expert, I never would have had anything. I was just excited by it. So they're talking about it. And people started positioning me as an expert. I'm like, cool. I'm the number one dude in the world teaching this stuff right now. Because I'm the only dude in the world teaching this right now.

There you go. And so you just kind of, I think sometimes we're waiting for somebody to knight us as an expert. And it's just like, hey, congratulations. You're an expert. Go. Go change the expert and just like, hey, you are – congratulations. You're an expert. Go. Go change the world. I remember in fact – I am the expert for the patches.

I remember my favorite – one of my favorite Tony Robbins stories. Tony wanted to learn NLP. And so he got excited and NLP is Neuro-Lingis Program for those who don't know, which is a super fascinating study you should all geek out on because it it ties directly into what we're all doing here with one of many selling. But he, uh, he told the story. He went to this, uh, NLP practitioner course. It was like a six week course. He traveled there. Just live this place for six weeks. And day number two, he was like on fire. Like, this is amazing. Let's change people's lives. Like let's go out right now and help people. And they're like, you can't, you're not certified yet. He's like, but I have a thing to change people's lives. Like, but you're not certified yet. He's like, so he got annoyed. so he like left the events that are walked across i think it was like to an ihop

or a holiday or something and he started grabbing people he's like let me do my nlp on you like fix it and like change people's lives legitimately he went back he's like hey guys last time i went to ihop and i changed all these people's lives like you're not certified yet like but i have a skill set to change people's lives and they kicked him out of the program which is crazy now if you read almost any nlp book to this day they're like in the introduction of the book they're like there's this guy named tony robbins who made nlp famous tony never got his certification by the way but he's one who now they all reference oh this guy named tony you know tony robbins like he uses nlp it's like he got kicked out of the program because you guys wouldn't let him actually like to use it and but he's now the guy who like made it famous in the world right and so yeah just go do it it works too it works on jack

black shallow house i have the permission i have the permission from russell brunson and one other thing too i i joke about this chicken the egg thing do you think that you're more likely to get a ted talk right now or once you have some case studies and like some results? Oh, absolutely. I already submitted for the TEDx Talk, so if I'm not getting in January, then I'm starting off. Yeah. Well, don't wait until January either. You just start doing this. It's just going to qualify you

even more. Go out to the Holiday Inn and change people's lives. Slap some patches on them. Waffle House. Oh, that's awesome. Slap some patches on them. Denny's. Patch. Waffle House. Oh, that's awesome. That's awesome. Yes, I'm going to do that. Let's give her a hand.

Great job. Fantastic. Oh, I love it. This is like day four of the event. We're all tired. You're getting the truth now, though. I mean, you were the whole time. This is like behind the scenes. This is Russell on plugs.

Hopefully, it's all right with you guys. Acoustic version. I love it. Hey, so hopefully that's all right with you guys. Acoustic version. Love it. Hey, Funnel Hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was

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Remember, when it comes to hiring, Indeed is all that you need. Clayton, who we got next? All right, we got Jonathan Mitchell up here. All right. Welcome back. Hello. Hello. Hello. My gosh. I love it. Just the golden nuggets and so much levity. Love your group there, Russell. All right. So the question I have, the follow-up questions, and by the way, the last question will be about creating movements. As I indicated, so in the new YouTube ad campaign, okay, once we optimize our current YouTube campaign, we do plan to launch a second YouTube ad campaign to offer access to our new free school community and training starts to increase our email list to first gen families.

We'll then run webinars to enroll these members to our coaching program. So my first question is in the new YouTube ad campaign, can you suggest how we can present our offer for a free school community and training? Yeah, super easy. So check this out. Hangoutwithrussell.com. That is our, where we drive people for school. Uh, that video, hangoutwithrussell.com is also our ad right now. It's costing us $10. Wait, is John here? I think it's $10, $5. It's costing us $5 to get somebody to register for our school group right now. It's that video is the ad, which pushes to hangoutwithrussell.com costs. We're averaging $5 per, per registrant. And, uh, and then the school group, the goal of the school group is to get people to the selling online event and so that's the that's the funnel for us right so it's cost which is crazy because right now it costs us what to get

someone to register for this event right now what was the price it's like one it was over 100 it's like almost like one it's under 200 but over 100 yeah so for us to get a registration for the selling online event it costs us again it's it's like $150 or something-ish. So right now it's costing us $5 to get some of the school groups. So we're doing the math right now. We're trying to run it this next month to see. But we'll find out. So it'll be $5 per register.

So if we get how many? What's 5 into 150? What's the math on that? 100 people? It's 30. 30 people? Yeah. Okay, so 30 people.

So if we get one out of 30 people to join the school, if they join us in the Selling Online event, it's actually 30 people yeah okay so 30 people so if we get one one out of 30 people who join the school if they join us in selling online event it's actually cheaper for us now than to drive ads directly to the selling online event so obviously they're different funnels but that's that's the metrics and the math right now that we're playing with this month currently so we just started testing like a couple weeks ago and it's like this is crazy we're it's costing us five bucks to get school right so join us in school so And we don't know the numbers yet on what percentage of the school people join us on Selling Online, but that's the metric of the funnel. So next month we'll be optimizing that really heavily. So that's what I would do. Just copy us there. HangoutsRussell.com. Make your version of it.

Got it. Got it. So I just reread the script that the marketing agency gave us for the video ads. I noticed that their framework contains the hook, two secrets, obviously strategies and an offer. But I noticed there is no story. So I didn't when I read it, OK, I recorded. There's no story. So when I rerecord the video ads for the second campaign, shall I use my origin story even though it will increase the duration of the video ad? Yeah. So it always depends on where the ad is running. For Instagram, you're trying to do a 60-second ad.

It's going to be a faster version. But if you're on YouTube, you can do it. Some of our best converting ads for this event even are five-minute video ads. It's like five minutes of me telling the story, teaching, stuff like that. So you can go longer form in ads, and it still works. In fact, a lot of times nowadays, longer form video ads with more content in them are doing better for us. So for sure you can do that. The final question, and this is the one that is the dearest to my heart.

One of our missions is to counter the Supreme Court's ruling that banned the use of race in admissions. This year, enrollment of minority students dropped significantly at the elite colleges. Our goal is to counter that. And we know the framework of doing this for over 15 years. How would you suggest to build a movement around that? So the political side is hard for me because I have a belief that politics and government can't do anything. So I feel like they're the worst run business in the world. So like trying to affect change there, I don't think is even possible. So the question

is like, how do you affect it on the other side? I think it's creating people, right? It's you developing people who can get in and do the things like that's what I'd be focusing focusing on because I think you could kill yourself trying to create something that's going to create a movement that will change governments. I don't think it will ever – I don't know. That's not the intention at all. We're building – we're built for over a decade of young people who are going to continue to get into like the most elite colleges. So we have the framework, the mindset training, everything. I think you lean into that story.

Like now you've got, like now you have a thing, right? That's like this in the expert secrets are called title of liberty. Like here's the title of liberty. Here's the thing that you're going to rally. It becomes a rallying call for you guys. Right. It's like, I would leave my message. Like, did you know that on this date, the Supreme court did this and this is why we

should be angry. And this is why we should care. And this is why now we got to step up and like, you know, and like show, the Supreme Court did this? And this is why we should be angry. And this is why we should care. And this is why now we got to step up and like, you know, and like show it is decreased because of this. Like, we're not gonna let that happen. Our people are different. Like come into our community, come into our tribe. And like in our tribe, we've got X amount of people that are getting admitted and that

kind of stuff. And like using this whole us versus them, like that would be the play because again, it's not going to change there. But now you can, you can use that as this rallying call to get the people to come to you. So then you can help them. And now you have a metric of like, Hey, as a whole, it's, you know, admissions have gone down this percentage, uh, in the country, but our people have gone up. Like Stacy Martino does this really well in the marriage, in the marriage industry, right? Like, like if you look at the divorce rate across the country, it's this, but inside of our program, it's this, right. And that's, that's the thing

you're trying to show. That's really cool, actually. I love that. I was leaning into that. I would tell that story a hundred times over and get people angry and riled up and motivated to beat the odds. I love that. You know, it's like the elite colleges' enrollments have dropped, but in our community, okay,

they've actually increased. We've got even more kids getting their kids to the dream college. Love that. Thank you. Cool. Love it. Awesome. Thanks, Jonathan.

Give him a hand. Cool. Let's go with the new person. Who we got, Clayton? All right. We have Pat Getz here. Pat, how are you? How's it going?

Hey, I'm doing good, Russell. Thank you for hosting this online event man uh the the knowledge and golden nuggets you guys gave through this whole event was amazing uh i uh was not expecting as much uh from you guys that you guys did so uh thank you very much. So I got a huge mission I'm on. I'm actually a First Nation Algonquin native. That's actually becoming the youngest chief of my reservation. So I built this company, Hunting for Greatness, The Native Ways, and it's to promote, reconnect humans back to Mother Nature,

promoting our heritage and culture to the world. Because I'm from Canada and Canada, the indigenous, is the foundation of our country. Like that's the original people and everything. And so I've spent the last four years building my fun funnels building my business and everything up and i've hired like i it's uh i wish i would have found you prior to uh the me doing all this other stuff because it's cost me a lot of money and uh took me a lot of time to actually find people that were good at making the funnels and stuff. And so my stage I'm at right now is I have the funnels, but after going through your course, I've learned so much more that needs to be implemented in with the funnels and then the one-to-many presentation.

So I'm now trying to build everything up to what I've learned from your online course. And with me having the funnels and the only thing I need to do right now is work on the webinar, the one-to-m too many presentation what would your advice be right now for me to focus on and just get get all the things together tied and get it working for it because I do have the base the foundation I just missing that one piece now on the webinar. And I just want to make sure I nail this perfectly, uh, to get it out there. Cool. Well, so that's awesome. First off and super cool mission and everything. I love it. Um, I would say a couple of things is number one

is it's similar. I build a bunch of other stuff. Don't stress about it right now. Um, sometimes I get people come to my world and like, I've learned so much and they're trying to fix like all the past stuff right out of the gate and then they get so overwhelmed in that it's just like oh and then they it just kind of fizzles away right so i would say it's like go back and fix those things later like focus right now on like the new thing that's going to be the driver that's going to fit that then learn it in a way where you can like perfect it right so uh and again the process i would follow if i use the same process to take everybody through the prime mover foundation program like step number one is like, okay, what's the

offer that we can, that we need to create? It's going to be the one to many offer. That's going to crush, right? It's module number one. It's like figuring that out and getting the offer. It's like, Hey, this is the offer. It's going to be this price point. It's going to fit. This is the new opportunity we're introducing to people. This is going to be the first thing, right? So Russell, I do have already my offer not with it. So I'm like, I'm on that like next stage prior to the offer. So I already have my offer. I already have like what I'm like, my mission is all about in that. Now it's to perfect your webinar, like your one-to-many presentation.

Because like this was the first time I've actually even heard about this process. Right. Very cool. Well, and then step two, the module two then is like going through and like creating the thing, right. So it's like for me, and we talked about this during the training, like module number one, the whole thing is we're just creating the offer stack slide. Like that's the end deliverable from the entire first event. Second event is all about, uh, figuring out out the head like the hook for the presentation and the three secrets right so it's great so by the time first two modules done excuse me you only have like four slides five slides done yeah it's basically five slides those five slides drive the entire rest of

the thing right so that it's the it's like you're building a house it's the foundation it's the things like that now we have that and then after that every module after that it's like okay origin story building the origin story, building out slides. Okay, now it's secret number one, building it out, building out slides. So it's like taking and like filling in the details

and then by the time it's done, you've got the presentation that's creating the funnel, the launch presentation and then it's off to the races. And so that's kind of the steps in the process, but that's the structure,

you know what I mean? So if you've got the offer, now it's just going through and like building the presentation around it and then rolling going through and like building the presentation around it and then, and then rolling it out and launching it, man. All right. Thanks, Russell.

Greatly appreciated, man. No worries. Thanks, man. Let's give him a round of applause. Yeah, very cool. All right, Clayton, who we got? So cool. Next up, we have Whitney Prude.

Whitney, welcome back. Thank you. Am I unmuted? Yeah, I got you. Okay. So my next question is just a follow-up to what I was asking previously. So when you said in terms of my weight loss offer, instead of rolling someone into a coaching program to have, like, you know, a $200 offer, $150 offer, what do those offers look like in companies that you've seen that have been successful to break even on the front end before they're enrolling people into their higher ticket coaching offers? Yeah.

So what Kaylin's was, and again, it's top of my head. I don't remember specifically. It was basically, so she had the app. It was an app that they created through, I think, Goodberry was the company. And basically, in the app, it gave them recipes, workout plans, a couple things like that, right? And so the app was $27 a month if you signed up for a trial. It was a free trial for seven days and $27 a month. So when they got to the webinar afterwards, it was like, hey, you get lifetime access to the app.

So that was the big thing, lifetime access to the app. And then they were just figuring out everything else was digital things. It was like, um, uh, I can't remember, but there's like 10 different bonuses. Like one was an ebook. One was a recipe book. One was a, um, like a workout plan. Like there are all the different things that someone would want in the weight loss market. Like all the deliverables of something like that.

Um, another good one. If you, if you look at, um, fit to fat to fit drew, drew, uh, Manny, drew Manny. I think drew cannoli at drew Manny. So drew Manny is fit to fat to fit dot com. I think, and he's the guy who like gained a bunch of weight and lost it and gained it. Uh, but it's same to me. His, uh, his old offers a ketogenic offer. So it was like, here's the ketogenic weight loss plan. Then there's the ketogenic recipes and then the ketogenic, there's all the things you would need to be able to like get that first result. But it's like, we're handing it to you and then you kind of do it on your own. Right. Cause look at like the progression of offers. Like I look at my world, like the first offer I sell something typically it's a book, which is like, here's a book, go read it. You're on your own.

Right. And it's like, Hey, the next level, like moving up a value ladder, the second level is like, cool. Um, if you want more help, then we've got the home study course, which is like, now it's like, there's videos and interaction, more case studies and taking the next level, right? Next level then is like group coaching and then, and then a one-on-one coaching, then masterminds. We're taking them up a thing like that. So typically like that offer is like, here's a bunch of cool things, like, but you're on your own. Good luck. Hopefully you can go to execute on it. And then what most people do is they get it, they go through part of it and they're like, I need accountability. I need coaching. I need grit. And like, so it solves the, it gives them

the, the information they need. But then the next thing you're selling is typically accountability. It's coaching. It's, it's the next, the next level of it. Right. Okay. So like with mine, when I bring them into my coaching program, we'll customize like a nutrition plan for them. So we don't want to do that in the front end offer. The front end is just like, Hey, here you jump in. Like you can track in the app. Here's some workouts. Here's like a meal plan, some recipes, like we'll figure it out. Yep. The front end is more generic. Here's all the stuff you need. Good luck. Backends are more customization, accountability, coaching, stuff like that. Okay. And so then I have one other, one other question for you. So I mentioned

that I had published a book and you have like this book funnel where you do like, um, uh, ship it book for free, but you pay shipping, whatever, like what are the logistics of that? Like, how do you even, if you have to like pay for the book itself, but then shipping, you know, like how, how does this even work that you even, even break even? Yeah. Good question. So, um, so the logistics is like, everyone always asks me, what's the book, what's the print on demand book, uh, producer you use? And there's like, there's no good print on demand book publishing guy, like print on demands, like they charge you 30 bucks a book to print on demand. Right? So what happens is you end up going, you buy a thousand copies or 500 copies or something.

Right? So you print a bunch of them and there's a lot of sites you can do it at. Like Amazon got create space. There's 48 HR books.com. You can do it. There's a company that you hire and they, they print a, they print a thousand or 500 or a hundred of them. And you ship them to like, well, you ship them to yourself and you can ship them out with a shipping warehouses. You can ship them to who will ship them. Right. So there's the book cost. Um, but again, the book funnel, you don't like the book you lose money on.

So if you look at any of our book funnels, it's like when someone registers, they buy the book for seven 95 shipping handling, but it costs me that much just to print the book. Right. Uh, and ship it. Right. So you lose money to tradition. And then there's an order form bump, usually for like an audio book or a course about

the book or something. There's another upsell usually for 97 to $197 where there's something else. Right. So there's different offers that try to get you to break even. Um, one thing that we're shifting all of our book funnels to right now, we've had some guys in our inner circle that are crushing it with this, but like this challenge right now, this challenge is going to become the upsell for most of my book funnel. So someone will buy the.com secrets book. And then the first upsell will be like, Hey, how would you like VIP access to the selling online challenge? Right. And they've sold out as the thing. If they say no, they'll downgrade just general mission tickets. And that'll be the offers inside of our funnel because they buy the book. Now they're going to come to an event where we can make the next offer.

So it's always looking like, how do you create a funnel in a way where it monetizes itself, but it sets them up for whatever the next thing is you're going to try to sell them as well. You know what I mean? Yeah. So, so a book is basically just a flashy object to get people in and you're making all of your money on the one-time offers. A hundred percent. Yeah. My, my, there's not money in books. Um, but there is like, you get customers, right? People raise their hand, they come in, especially people who read books. People who read books are the best buyers because they've spent so much time with you. Right. So we talked about earlier, like someone watches eight hours of your videos,

they're more likely to buy. If they spend three days reading your book, they're more likely to buy. So it is good in that, in like turning somebody into a customer. Um, but there's not money in the front end at all. Yeah. The money the next the next thing you sell them sure okay thank you yep thanks all right clayton let's keep it going brother all right next up we have clive back clive thank you for the follow-up uh my question is when i want to win a 2 Comma Club Award, like you talked about the guys, the financial guys that won the 2 Comma Club Award, but in order to win that award, people have to pay the money from the insurance. And, um, when I do this webinar, um, do I have to scale it in that way so I can feed my employees because I have 50 employees in my company. So those are the two questions because I cannot win because I just want to, yes, this is the first question. I'm sorry.

I can tell how this works for Heidi, right? So I think this is sometimes hard. Like the funnel is the top of funnel, right? And sometimes in that funnel, it comes down to a book, a call or a one-on-one conversation. So the way we usually handle like the two comic club award is if somebody think of like you're in front of a jury or something, Can you explain how this customer came through that funnel? Excuse me. So if it does go book to call, you can just show, hey, here's the registrations for the webinar we booked to call. We usually just ask for some of those. But it does have to go through a ClickFunnels page.

So it's pretty easy to do. We have a whole application. That's not unique. But it does have to come through the phone. And the other thing you think about with Brad and Ryan and those guys, they sell a course on the front end because it's not just I'm selling financial services. I'm teaching you guys how to rise up and live free. That's their mission. That's their thing.

So it's more than just financial services. That's one component of what they're selling. So people are buying in. They're buying into this movement, this product, this course. And inside the course, they do teach financial services and they sell insurance and other things like that. Right. Um, like I know, um, uh, Garrett Gunderson, uh, he's like, he's got a coaching program. I paid him $25,000, $25,000. You get, he accesses him and his team. And then you give the team, the team's like, cool, you got to buy financial services here. And you get, uh, you set up your ESOP through up your ESOP through here, and they just connect you to all different pieces.

But you're paying them for access to all the other financial services they have. And so there's other ways like that where you monetize it up front, and then the back end become all the financial services too. Okay, so I understand it right that they sell a coaching, and maybe they use also these clients for also for the consultation because that would answer my follow-up question. I could reduce my ad costs because I can sell them also some valuable knowledge with that teaching product, with the information product. Is that right? And the second question is, you talked about copy the webinar for example if i have 50 employees and i have also some manager and stuff how can i feed them should i copy my webinar or should everything go through my webinar which i have to do it actively to feed my employees because my

goal is also to feed my employees because i'm not alone um yeah i wouldn't teach i mean to teach your all your employees how to do their own webinars be a nightmare yeah i say you do the webinar and you're pushing people to the next step and then that's where i'm assuming they come in and they they're coaching or helping or doing fulfillment right okay okay yeah perhaps they can be the ones that are taking the phone call. When somebody books a call, are they all going directly to you? The idea is I create leads so my coworkers can call them and do the consultation. Another thing you do is simply a round robin, right? If you do book to call, then it goes and you have a list of people who want to book a call.

Then they can call them back or whatever and just round robin it. Yeah, put them on a calendar and it's like, yeah, all the calendars together. Yeah. And just feed them evenly. But if somebody's closing better, you figure that part out. But that's pretty easy with a book to call. Yes. And the frequency is like, depending on how much clients I get in one webinar. For example, I live in Switzerland and maybe for somebody in that niche, it's possible, I don't know, to create 2000 people for a webinar, but I think somewhere is the gap and I have to figure out where is the gap. And from then on, I should figure out what is the

frequency because of my employee, because you know what I mean? Yeah. I think volume to your webinar though, like if you can't feed that webinar, obviously you do it less frequent. You know what I mean? But there's also power in just doing it over and over and over. So that's kind of another chicken and the egg thing. Yeah. And what kind of funnel would you recommend me for that? Webinar funnel.

Webinar funnel. Yeah. Okay. Thank you very much. It was helpful. Awesome. Thanks, man. All right very much. It was helpful. Awesome. Thanks man. All right. Funnel hackers, listen up. It's 2025. And let me ask you, are your B2B ads actually

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I saw a new one come in. I want to make sure that they get theirs answered as well. Yes, let's do that. So next up, we have Jason. Jason, what's up? Hey. What's your question? Am I on mute?

I am not on mute. Look at that. Hey, guys. First of all, I just want to say thank you. I'm a little bit newer to this community. I've been following you, Russell, for probably four or five years, and I've always wanted to get into this. But I was really into my other business. I had an Amazon agency that I did for 12 years, and I just sold that a couple of years ago.

And I'm finally done with them and retired retired for you know six months or so and i was going crazy and uh and so i got all these ideas and i i got three new businesses that i'm um planning and and anyway i i i need some direction, man. Honestly, that's like I'm obviously a little bit new to this. I'm also in Utah. I actually went to high school with Ben Care. So that was super cool to see. Yeah. What's that?

The Viewmont High, right? Yeah. Viewmont High, dude. Class of 2000. Anyway, so I have basically three businesses. I have this nature's approach business that's like, it's hot and cold rice packs. Kind of generic. One of my clients gave it to me. But I'm not like super into that, but it's a good business. It sells well on Amazon. And I'm trying to figure out how to sell it off of Amazon. And I'm trying to like, figure out how do I use your, um, use

what you're teaching to, to do that, to do that off of Amazon. And I, I'm, I'm just confused about that. It's, it's not really my passion. Um, but it sells well, I've tried some different things off of Amazon and everything's failed. My website sucks. sucks, all that. So I don't know what to do there. My second business, I'll just tell you these real quick. My second business I'm just about to launch is called Little Links. It's a little youth golf club. It's an oversized, like massive golf club. and we are producing our first 4 000 units and i'll have them in the next couple of months and the idea was um it's for like ages two to six and the idea was to mainly sell it on amazon but like this has opened up my mind to a new possibility of like teaching parents because i always have parents like, how did you

get your boys into golf? We're a big golfing family. I have five kids, three boys that are competitive golfers. And so like, I feel like maybe that's a way, I don't know if there's a big market for that. That's one of my questions. Like, how do I find if that's a really good market? I want to teach little kids like through videos, how to like just the basics, the fundamentals. I have a six year old that is legit prodigy. He's so good. He wins all these tournaments. And so I'm thinking about getting him on there and like teaching the kid, the parents, like how to get their kids into golf. It's just different. Um, so I'm really passionate about that one. I love, I love that. I'm excited to do that. I love golf. Do you have a specific

question around that one, Jason? What do you have a specific question around that one jason what do you have a specific question around the golf one maybe we can focus on that one real quick um well one of them is like i know this a lot of this is around training and i have a product yeah and know I've seen, you know, you can, maybe this is like super basic, but everything I've heard so far is about like training people and coaching people and like how to do that. And not just like a physical product. I'm, I'm planning on designing a lot of products for kids and, um, you know, getting them out there. Right. I assume there's funnels for that? Yeah, for sure. I'll jump in.

I got two ideas for you. So number one, especially on the rice pack business, anytime you're trying to migrate from Amazon to a funnel, the person who's the best in the world in our community of that is Trey Llewellyn, and he's inside your ClickFunnels account. There's two one-funnel-away challenges. One's for e-comm and there's a, there's two, one funnel way challenges. One's for e-comm and one's for experts. So I teach the expert one trade teaches e-comm. It's a 10 day challenge. That's just like you log in, just watch 10 days worth of videos.

And then you do this Q and a calls every Tuesday. And he's the best in real e-comm. So I would like have you or some of your team plug into that and just go watch trades, 10 videos plug in, but he's the best on the planet, e-com funnels. So like rice pack, all kinds of stuff. He'll show you how to blow those up really, really big. So that'd be like for those kinds of businesses, for the kids, sports, like that kind of thing, a hundred percent. Like I think there's an e-com version where you could just sell the thing, but I do think that there's a bigger business where again, especially if we're going to be developing

other products for that market and for those things, like a hundred percent, I'd be focusing on how do we build a movement? How do we build an offer? How do we build something that's helping parents and kids or something around that? Right. And then creating presentations where you can get people coming in, um, on the coaching side and then inside of that world, then you have all these other offers, physical products that help facilitate that. Right. So, I mean, without knowing too much more, I wouldn't know exactly how it all fits together yet, but that'd be, that'd be, we're trying to figure out, right. How do we turn this into a movement around if it's parents and kids, if it's what's the commonality amongst the products that you want to develop?

You know, like what's the movement we create around that? And then from there, it's like, okay, now we know that. Now what's the offer that gets those people in? What's the presentation to bring them in? And you have a really unique thing. Like we have the same thing when I bought Brandon and Caitlin's Lady Boss business, right? They have the info product coaching that like brings people in the world. But then the majority of money came from the supplements they were's Lady Boss business, right, they have the info product coaching that, like, brings people in the world. But then the majority of money came from the supplements they were selling to these people, right?

So there's, like, the physical products that fed into the info coaching business. And, like, that yin-yang is what gave so much profitability to that company. And how do I figure out if there's really a big demand for that? Like, getting your kid into golf. Like, it's been really hard for me. I've spent the last 10 years, like, figuring out what to do, what not to do, but like, how do I really figure out if that, if there's a good market for that? A lot of it comes down to like, uh, you know, this is like Russell Brunson, one-on-one funnel hacking. Like what are other, like,

what's the market look like? So I know the golf market's amazing for a lot of things, but I've never seen like for kids, you know? So I think I'd be going out there. I create, look in the golf market. What's happening? Are other people doing something similar? They're not. And that's how I'd be kind of going out initially is just like testing the water. The last thing, I got to get this out there.

The third opportunity is – and I especially want to tell you guys because we're both members of the church, Mormon, if you will. It's about genealogy. I'm actually just a sales rep for this guy, but he does professional research for basically mostly for members of the church, but really anyone that wants to do genealogy. And it's like totally new. I don't know if you've ever heard of that before, but I became a client myself about a year ago and it's been totally amazing. And I got to be able to talk to you more about this because I wrote yesterday that I will sell Russell Brunson this genealogy professional research. And I thought like, how do I create a funnel and a perfect webinar for that. Like that's, I would love to sell that one to many and it's starting to come together,

but like it's so niche-y, right? You got to be like pretty much a member of the church. Like I just don't know, like is that too niche-y? Like do I just have to trial and error it? Like what do you think? Could you say, I mean genealogy is not just a church thing. Is there a bigger market? I don't know what the offer actually is.

So the offer is you give them some names. So the offer is basically professional research. You're paying like just an hourly rate to have them clean up all your lines, all your – they go into family search, they clean up basically up to 12 generations, and then they start doing original research where they're finding new names, new ancestors, and then they reserve them and you go do temple work. And it's been totally amazing. I love it, but I'm not that good at it. So I hired them to do it, they found hundreds of names and it's, it's been an amazing experience, but yeah. So the offer is that bigger ticket. I like, they just pay like on a quarterly basis, um, however much research they want done.

And, and then you meet with them every quarter and you basically go over the results. That's cool. I mean, it's the same game plan, right? It's figuring out what's the offer look like, writing a webinar. It comes back to the framework Chris keeps saying, right? The Mormon LDS market is a huge market with a lot of money. So it's like you don't have to – I mean, it's a niche, but that's what we want. We want niches, right? So we can target the people.

And I think you create a presentation that shows that, like helping people understand the value in it. And then creating a desire. That's the wholees, right? So we can target the people. And I think you create a presentation that shows that, like helping people understand the value in it. And then, you know, creating a desire. That's the whole game, right? Creating a desire. What do they need? What do they want? And then reverse engineering. Like what's the offer going to be?

Cool. What are the false beliefs we've got to break? You know, everything we talked about is just reverse engineering and plugging into that offer. So it's the same process. So I would say for you, as you said you jumped into the program already, I would look at that, like picking either the kid one or that one. Like pick one just to learn the whole process on

because if you try to do two at once, it's going to be like twice as complex to try to figure out. Like pick one. It doesn't really matter if it's the genealogy one. Cool. It's like just do the process once

because you're going to go through the process once and you'll learn it and then it works. It doesn't work. It doesn't matter. Now you, now you have the skillset. You can do it over and over again. And you know, genealogy is like very much like at least a tangible, like, you know what it is. The other one seems more fuzzy, still like, I don't really know how this fits in. So maybe do the genealogy one and just go through the process, go through the modules, creating everything through there and just roll that and let's see what happens. And I'd be up for buying that. I want to buy it for two

reasons. Actually. I'm, I have all my old dead authors. I'm buying all their books and I want to do genealogy and all of them. So you're going to upgrade me on like a 500 pack of all my favorite people. So mission accomplished. You sold Russell. Let's go. Yes. Perfect. We'll see you then. Thanks dad. All right. Should we take this one new one? Yes, let's do it. All right. All right. Clayton, should we take this one new one? Yes, let's do it. All right. So next up we have Chef Cigar. Chef, how are you?

Hey, Russell. Thank you so much for all the amazing value that you have provided. Yeah, I was a chef until 2017. And after that, I burned my bridges, I logged in with my old account. So I still show Chef. Okay, so first thing I ever learned building online and something was on ClickFunnels. So that was the first platform I ever used and stick with that since then. So just to give you a little bit of background and context. So I started my online journey with affiliate marketing and running Facebook ads.

And then I saw all the gurus are making more money with teaching the programs. So I started to build my own program. Then I sold a couple of that. Then iOS 14 changes, et cetera, happened. And I realized that I was not making enough money so I stopped teaching that. Then I looked for public speaking myself and I did that then I started running public speaking courses. I have been doing them virtually and I'm going to do them in person from next October no sorry this October And in terms of creating online courses and selling, I've been doing things on and off. I've done two cohort at high, not high ticket,

I mean mid-ticket price, which is 3,000 bucks. But I realized that with ad cost and conversion, I wasn't really converting a lot of people. So I want to pick your brain here. So making courses and teaching people how to sell programs, I have two ideas. And I'm in a bit of conundrum. The first one is make a low ticket offer with which I already built the funnel, et cetera. $34 product with order bump, one time upsell, and then a second OTO.

And then once they've gone through the small ticket program, then, you know, upgrade to the $10,000 program, which is high ticket, or just stick to the high ticket model, you know, do the webinar, which I found like for me, it was turning out to be expensive. And I would do everything by myself. Just have one VA to help me with this. Or could I do something like in a school community, put my all people from public speaking leads and online course lead together, give massive value over there, and then upgrade them? Or it could be like I focus only on speaking part of it and teach people how to do webinars because I do webinars. I've been doing them for a while.

Okay. Or take that side of the business, something of that sort. So how would you – What makes you the most money right now? Public speaking does. Like actually doing public speaking or teaching public speaking? Teaching public speaking. Okay.

How much do you charge for that so um my basic level program is a 497 um us that's the beginner level um and then 1997 which is 2000 for um you know the higher ticket one cool so this is what entrepreneurs like to do we have this thing calledD where we do something and it's successful and then we move to something else. And I don't know, I do the same thing. So I understand it. So this is not a dish on all of us, but we have this problem. And what's crazy is like, if we just stop everyone's on like what's working and then we just like shift our focus back on that, it would probably work even better.

Cause right now we have one thing that's working and then you have like eight other ideas for things and all of those are great. So like school groups, great. This is great. Like all of them. Great. They're all could do good, have like eight other ideas for things and all of those are great. So like school groups, great. This is great. Like all of them. Great. They're all could do good, but we do all of them. Then none of them become great.

They all just kind of drop. Right. Um, and so I'd be like, if something's working, we're getting traction right now. It's like, cool. Put on blinders, shut everything off. And this is just folks on public speaking and to see how much we can grow that. Um, again, back when I first launched my inner circle, everyone came in, almost every single person in the circle had eight businesses or 10 businesses or whatever.

And so when I forced everyone to do the very first year, I'm like, you gotta pick one baby and kill all the rest. They're like, what? But I love all my babies. I'm like, I know, I get it, I'm the same way. We're gonna kill all the rest, focus on one baby and one baby only. And then, and so I tried to get everyone

to focus on creating a webinar, creating an offer, one-to-m of any presentation and let's launch it. And so they would all do that. We spent all the focus and everyone create an offer webinar. They launch it and then they come back like, I made a hundred grand on my webinar. What's next? I was like, cool. You're not allowed to do anything else.

So that webinar has made at least a million dollars. Like, but what about, I wonder, I'm like, stop, you have something that works. Just focus on that until it's made at least a million dollars. Then we'll have the conversation. And they would fight me to fight me to finally go back. And they do that. They get a point where that they did the webinar, got to a million bucks to come back. Okay. Who made a million bucks? What's next? I'm like, now you're gonna take that webinar and get it to $10 million. But, but I wanted it. Like, I want to, I'm like, no, like you have something that's working. It's the improved

to made a million dollars. I say, people do 10 million. If you just keep focusing on it. And it's like this weird thing we want to keep like, as soon as like, okay, we did it. What's the next thing? It's like, just focus on the thing. So I would say you've got something that's working like until I think makes a million dollars, don't do anything else. Just optimize, tweak, optimize, tweak, optimize, tweak. And when it makes a million dollars, then you're gonna ask the same question. I'll tell you to do that till you get to 10 million. Um, and again, I'm taking my own advice here. Like we literally just killed like five businesses last month. Cause I'm like, I do the same thing. I keep bringing new businesses in. Stop Russell,

stop. Just focus on the thing that's working. So that's what that's what i would say for you for sure okay thanks russell that makes my focus very clear because um i had different coaches and you know um i've been trying to do multitasking and you know i like to build and then test a little bit and then burn shitload of money and then try another one, and then another one. And in this market, there are like heaps of models. And by the way, I was telling that to you, but I was telling it to everybody else. Because everyone here has got the same. Everyone's like, oh, no, I've got to kill all my babies, too.

Like, this was not just for you. This was for everybody. So everybody, that's the advice. Awesome. Let's give Chef Rand an applause.