The Russell Brunson Show - Personality Tests For Entrepreneurs
Episode Date: March 23, 2022How To Use Personality Profiles To Hire Rockstars And Build Teams Inside Of Your Company! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWit...hRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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Hey, good morning, everybody. This is Russell Brunson.
Welcome back to the Marketing Secrets Podcast.
Today, I'm going to share with you something that I'm really excited about
and something that's not completely finished yet.
This is a project we've been working on for probably a year or two now.
We just had a couple hiccups come up along the way.
But it's a company I'm creating and launching called Understand.me.
And it's all about understanding yourself better, understanding your teammates better,
understanding your employees, understanding your coaching clients,
understanding everybody better, right?
It all has to do with personality profiling and a bunch of other stuff.
And so without spoiling the surprise of what's going to be happening in the company,
we did last year do a summit where we interviewed a whole bunch of
experts on different personality profiles and different tests, like the Enneagram and Five
Love Languages and DISC and Myers-Briggs and a whole bunch of other ones, right? And after we
did the entire summit, Mandy and Mike, who were the hosts of the summit, who are some of my close
friends, awesome people,
they asked if I would be on the summit as well. But more specifically, instead of me showing,
here's how one test works, it was more like, explain how you're using testing in your life,
in your business, to hire people, build teams, all that kind of stuff. And so this interview is really fun because it goes into different tests, different things. And I think you guys
are going to really enjoy it. If you've done personality profiling in the past, you're probably like me and you love them and
you're obsessed with them. And so this will just give you more fuel for the fire. And if you've
never done it before, I'm hoping this will spark something and get you excited because there are so
many cool things you can learn and you can do when you understand these tools. And so with that said,
we're in Cupid theme song. When we come back, you have a chance to hear Mike and Mandy interviewing me about how we use personality tests to hire people and build
our teams and do a bunch of other cool stuff. So that said, thank you guys. And I hope you enjoy
this episode. So the big question is this, how are entrepreneurs like us who didn't cheat and
take on venture capital, we're spending money from our own pockets,
how do we market in a way that lets us get our products and our services
and the things that we believe in out to the world, and yet still remain profitable?
That is the question, and this podcast will give you the answers.
My name is Russell Brunson, and welcome to Marketing Secrets.
Hi, everyone. Mike and Mandy here.
We're so excited to be interviewing Russell Brunson.
This is a big deal.
This is a special interview.
So we're going to be interviewing Russell on his vision for Understand.me.
We wouldn't be here, the summit wouldn't exist without this man.
So this
is a special interview. And for those of you who don't know Russell, he's got an amazing background.
So I'm going to share with you a little bit about this man. He first started his online company
while he was wrestling in college. Within a year of graduation, he had sold over a million dollars
of his own product and services from his basement. I mean, that's what
we did when we were in college, right? Same thing. Same story. You know, we could all relate. Over
the past 19 years, this is a big deal. This makes me excited. This New York Times bestselling author,
New York Times, like if you guys know, like that is not easy to accomplish. He has built over a
following of over a million entrepreneurs,
sold hundreds of thousands of copies of his books, popularized the concept of sales funnel.
So if you heard that term sales funnels, it's because of this man right here. And he co-founded
the software company called ClickFunnels, which has helped over a hundred thousand entrepreneurs
to quickly get their message out to the marketing place. And on a personal note, Mike and I feel so fortunate to know you. And we've known Russell
for over 10 years. And I would like to say what's even more impressive than all these amazing
accomplishments is this man has such a good heart and he really cares about people. And so that's why we said yes when
he invited us to be a part of this. And so we're super excited to have you here. Thank you for
making the time to share with everyone about what you've learned with assessments and what inspired
you to create Understand.me. No worries. I'm excited to be here and excited to talk about
this kind of, the first time I actually publicly talked about this kind of stuff at all,
so I'm excited, too.
It'll be so fun.
Yes.
So you're really the visionary behind Understand.me
and just the idea, the concept of combining all the assessments into one.
How did you come up with that, and what inspired you to do that?
Yeah.
So the real story, actually,
the first person that ever introduced me to any kind of assessment was Mandy. She was like, hey, something's wrong with you. You should take this
test. I did not say that. And so she got me to this test initially, and it was really cool. I
took it, sent Mandy the results, and then came back and started telling me about myself. And I
was like, oh, weird. And it helped me to understand myself. And a lot of things where I thought,
you know, potentially were things that like I was dumb or I was slow or didn't make,
or something, it made me not feel dumb.
I was like, oh, that's just,
this is what I am, this is what I'm not.
And it made me feel more comfortable with who I was.
Initially, it was just me.
And then you started,
we had Mandy come and start helping people in our company.
And they started taking it.
And all of a sudden, I started understanding
my relationships with other people better.
And it was like, that became the next fascinating thing.
And then a little while later is when James P. Frill was like, you need to take 16 personalities,
my rubrics test. And I was like, I already got, I already got disc. I'm good. He's like, no,
take this one too. So I took that one. It opened me up this whole new world of like
all these things, introverts, extroverts, you know, people open loops, close loops and thinkers,
feelers, all these things I didn't know about. And then I was like, this is really cool. Like
what else is there? And then I found out about love languages and Enneagram and all these ones,
I started taking them.
And it was fun because I learned something different about myself in each one.
But I would meet people and be like, okay, I feel like, what are you?
But then there's so many things I never really knew.
And I had a lot of friends.
I'm like, okay, take these three tests real quick.
And they take them.
And I was like, okay, now I understand how to interact with you or things like that.
And I remember one day, not too long ago, I was thinking, wouldn't it be cool if there was a place you could go and take all the tests and then be given like a page where
it's just like, you know, and this is kind of the long-term future of the company. You guys will see
that there'll be pages you can create. It's like Russell Brunson, I understand that me, and it'll
show me and all my profiles. So I can, in a glint, I can see what I am or what you are, other people
are. And I think for me, it's just been such a useful tool to help me understand how to interact with people. So it's such a good tool for myself to
understand myself, my kids, other things. And so that's kind of why we decided to put this together.
And since you were the person who taught me about it initially, I brought you in and love having
Mike as well. So, well, we are, we are honored and we love it because we are assessment geeks as well.
And it has helped our lives so much and so we
thank you for having this vision if um you don't mind sharing with everyone and this is a little
bit more personal as far as like what was your disc results and what what either surprised you
or you know you found really helpful like oh no wonder i struggle with people who are maybe even
different or no wonder i'm that way like what did you learn about yourself when you took the desk? Yeah.
So many cool things. One of them was, um, I'm so, uh, for those who want to know, I am a high D
high I high S no C at all. And I, it's funny. My mom used to tell me as a kid, like you are the
dirtiest kid I've ever seen in my life. You can never clean up your room. And I was like, I just,
I don't even see it. I don't even notice it. Right. And in school, I can never get through school and all the papers and the
homework I couldn't do. And like, I always thought I was dumb growing up and even in business, like
I was really bad at organizing things. And like, ah, like it was always frustrating me. And I think
finding out that I was low C and like, that's okay. And we'll talk about this later. Like
since then I found like, if I surround myself, people are high C's like, like I can work with
them and it works really well. But like that was something where like, when I took that off me, like, you're that something where like when i took that off me like you're not dumb you're just that's
not you're not gonna be someone who's gonna be super organized so quit trying to like become
the best organizers in the world because you're not like it's just not gonna make sense to you
yeah that was a big thing also for me um i have a high d and a high s which like they counteract
each other yes and uh i have we were talking about this before we started recording i have
tons of internal turmoil about this i'm like the D who wants to like drive, get things done.
And then I'm the S who's super faithful and nice and want to hurt anyone's feelings.
And so I have this weird thing where like in business situations or things where I'm
like, I want to yell at somebody, but I can't because I'm too nice.
And it's just like frustrating.
I have this internal turmoil.
But at least I understand it now.
And I'm like, okay, in this situation, I need to, I got to be a driver or in this situation,
I need to have more empathy or whatever.
And I can like kind of start switching now that I'm aware of,
as opposed to just sitting here tied up in a knot,
like just like, I don't know what to do, you know?
And so those are some of the things that kind of helped.
Also, on the values, what I thought was super powerful for me,
one of the most, the biggest ahas for me was,
my biggest value is the economics, which you told me it meant ROI,
like I have to have a return on investment.
And I realized that in myself,
like the things that I've succeeded with in life
are things that I can see the ROI.
Like when I was a wrestler, I lifted weights, I ran,
I did all these things so I could see the ROI.
If I can't see the ROI, it was really hard.
And so as I've wanted to do new things in my life,
where I knew there was something I wanted to do,
but it's hard to see the ROI.
Like for example, I wanted, in my religion,
I wanted to read more scriptures. But it's's hard every morning you wake up and you read,
you're like, I don't see a tangible ROI every single day. It was hard. And so for me, I was
like, I need to figure out a way to tie it, an ROI to this so that it'll make me want to keep doing
it. So I was like, okay, well, if I launch a podcast on the, what I'm learning, then I have to,
I'm going to learn it. I'm going to record a podcast, which goes to somewhere. I'll see people
listening to it. And then now there's an ROI. And also now it's like, oh, now there's a reason for me to do this because I got to publish an episode that's going
to help people. And like it switched in my head. Now I can start pursuing that thing. And so I try
to trick myself now of like, what's the ROI and making sure there's tangible ROIs on things to
motivate myself to do things I'm not typically motivated by. So that's kind of a couple of cool
things I learned from my disc. Oh, I love how you implemented it. That's such a great example of how you've
implemented it personally. Can you talk about, I know that before understand.me, you used disk
primarily for a while. And could you talk about applying disk in your company ClickFunnels and
what's been the biggest benefit there? Yeah, what's actually interesting is most of our hires
nowadays happen from personality profiling. This is because of Mandy, because I almost made a
really bad mistake. So I was looking for a new position and it was somebody, it was in a position
that's like the yin yang in me, right? Somebody who needs to be super organized, things like that.
So I sent out a bunch of applications. We got hundreds of people applying, going through it
all. I thanked my top 10. I'm like, oh, these are the people. And I had people submit video
applications. So I saw them pitching me on why they'd be the best person for this role. And, um, and I was so excited. I broke down my top 10. I was like,
I can't figure out these people all seem so amazing. So I was like, let me send it to Mandy
and like, um, and tell them, you know, give me your feedback. And first thing he says,
like, we'll get their disc profiles. We've got disc profiles sent to Mandy. She looked all of
them. She's like, Oh, you hate all these people. Like, what do you mean? Like I hung out. Like
I talked to him, like they're all like, I will hang out with these guys every single day. It
was so much fun. She's like, that's the problem. You're
going to hire someone just like you. You're not looking for someone like you. You're looking for
somebody to, to compliment you like the opposite. You need someone who's high S high C because
that's someone who's going to be faithful. They're gonna be super organized and they're
going to take the mess you create and actually organize it. And I was like, oh, and I look back
through all the people and none of them, like all of them are high D high I. So like, I love them
because they're like me and they had great, you know, selling, you know, and that's why I liked him.
And I was like, dang it. So I went back to all our applications and, um, we had everyone go back,
retake the disc and said, okay, just send me the applications of people that are high S high C.
And we got them all back and we looked at it and based on not them pitching me on why their best
position, but based on the, on the personality profile, we found a couple of candidates.
And from there we hired someone. And that person has been now with me three or four years,
probably one of my favorite people we've ever hired ever.
And it came off of me hiring the person
who had the right personality match,
not the person who sold me the best, right?
And that was a big aha.
And so now it's been interesting
as we look for new positions,
the question is not like,
what's the resume look like, whatever.
It's like, what's the personality
that fits the job description we're looking for? And we have people who will take the personality
profile, send it to us. And if they match that, then we go back and send us a resume and then
we'll talk to them. But we make sure that we save ourselves so much time and effort and energy
finding someone who's most likely to be successful in the role that we're looking for them to be in
anyway. See, it makes such a big difference. And I love what I love about working with you is you're
so coachable. You were like, I know I bursted your bubble and you're like, I'm so
excited. You're like, oh, you know, but something that I admire what you've done with ClickFunnels
is you being a low C and what I've noticed coaching so many high D's business owners,
they tend to do what you wanted to do, which is they hire a lot of people who are like them.
And then that inevitably creates a chaotic environment because like you said, it's messy,
right? You don't have that high C, but you didn't do that. Like when we did the disc training and we broke down like your executive team and you know, Melanie, your right arm, Todd, co-founder
of ClickFunnels, high C, like, and most of your executive team has that see. How has DISC helped you with working with people who are different than you?
And like you knowing, because you're such a low C, and then you've got these high Cs.
What's that experience been like?
And what advice would you give other, let's say, low Cs who are watching this working with other high Cs?
Yeah, it's interesting.
I had someone, a mentor named Alex Mendoza, way when I first got started on the 15 years ago, and it was when I was getting started
and I was, you know, just running a million miles a minute, trying all these things.
And, uh, I had a moment with him and he told me something that stuck with me. He said, he said,
there's two types of people in this world. There's people who are starters and people who are
finishers. He says, you have to figure out which one you are and surround yourself with the other
people. And I didn't know how that synced to disc or anything at the time.
I just, I just understood that.
And so I usually get starting chaos and starting stuff.
And then I would be like, you're juggling these balls.
I'm like, ah, and I was just like, and I see my, like the first early companies would all
explode because it was me juggling all these things I couldn't handle.
And boom, it just explode.
Right.
And when he told me that, I was like, okay, I got to find finishers.
And I know what that meant, but I just knew it was people who, who weren't exactly like me, right? People who could like, when the chaos happens, they can take
it and then like calm it down and like put it in, put it in an order where it's like there,
now it's good. And so, um, I remember, um, about the time I was starting my speaking career,
I had a couple of people that I brought on who, um, again, they were, who I thought were gonna
be finishers. And I would come, I'd cut on stage speaking and I'd be speaking about something.
I'd sell something. I promised things. And he'd be in the back of the room just taking notes on everything Russell promised to make sure that we could deliver on it.
Because I'm just saying stuff I don't remember.
And then we get done.
He's like, okay, I'm going to go do all this stuff now to get all this stuff put together, what you just promised people.
And so that was kind of the first practical application when I started seeing it.
And so, like, yeah, like you said, kind of intuitively I started hiring a lot of people like that, not knowing anything about personality profiles.
But when the very first time you did the training with our team, you had everybody take it.
It was so fascinating to see that for the most part, you know, where I was high D, high S, almost everyone I had were high S's and C's around me.
People who were super faithful, super organized, and they were my finishers, right?
I'm a good starter, and I needed a lot of finishers to help finish the things.
And it's funny because I was just consulting a company recently who, again, a whole bunch of high D, high I guys who were like aggressive, making much money, had much stuff.
And on the outside, you're just like, these guys are so successful.
And then like when you get into the private room with them and they're just like, our
lives are a mess.
Like, I have no idea what I'm going to do.
And I asked them the same question.
I'm like, have you taken discs?
They're like, yeah.
I'm like, what are you?
And they're like, oh, we're the drivers. And they're all, I'm like, do you have any SC I asked them the same question like have you taken discs like yeah and like what are you and they're like oh we're the drivers and they're all but do you have any
sc's around you they're like no I'm like I'm like this is like the the root of all your problems
right now is you're creating chaos there's nobody to finish like you're starters you're not finishers
you need finishers or else this thing you may make a bunch of money for a little while but it never
it's not going to last long term and uh and so it's been interesting watching people then come
back and same thing now they're like okay I need. I need SSCs. I need these people and try to find them.
And we've all seen the other side of people come to our world and they're, they want to be
entrepreneurial and they're coming in and they're just like lazily just doodling around. And they're,
they're really, you know, they're, they're Google sheets are all organized and their stuff's all
perfect, but they, they can't make any money. We have a friend who's a naturopath who's
sending like great guy, very organized, but his
business isn't growing because there's not a D in there who's just going to go and take
this thing over.
And a lot of times I've come to people like that and say, look, you need to find a high
D, high I who wants to go sell and do things.
Like Todd Dickerson, who built ClickFunnels, smartest human I've ever met in my life.
If it was just him, ClickFunnels, he'd be coding on it.
It'd be getting better and better and better, but no one would know about it.
He had me as the high D, high I who's coming out here yelling about it, screaming, freaking
out, excited.
And then he's the S and C, like creating the things that we're doing.
And without, like one without the other never would have worked.
And he had to have both things.
So I think it's understanding that and being okay with like, okay, it's not me going to
be an all-star.
It's like, how do I build my Avenger team of people, the people I need around me to
support me so I can actually do the thing we need to do. I love that. I love how you broke down like the benefits and how you've
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and conditions may apply. LinkedIn is the place to be, to be. So what do you see as far as the
future of understand.me? These are incredible examples of how you've used assessments in
business and then people that you've mentored have used assessments in their business. What about just like life in general? And like,
how do you see people using understand.me to see all of their profiles in one place?
How could they use that in different aspects of their life? Yeah. I was joking with some of my
friends. I was like, imagine if you were, you know, and I've been married now for 18 years,
so I don't know how that all works, but you know, you're on the app, swipe left, I swipe
left or whatever, or you ask them on a date, like before I had, I'm ahead of time to be
like, Hey, can you feel this?
Like, go fill this thing out and let me know about you ahead of time.
They give you the profile and you're like, our love languages don't match.
They're like, you could know, like you'd save yourself so much time and energy if you could
see those things.
Same thing with a job interview, if you're like hiring people.
So my goal is to,
with Understand.me,
is to give it so that
if I'm hiring someone,
the first step is like,
hey, before I look at any resumes,
go fill out a profile
and send us your link.
We can look at it in a brief thing,
like, look, you don't fit for this,
but we are looking for someone in this role,
which you fit really well here,
things like that.
Or if I'm dating somebody,
like, let me go look at your profile.
Like, oh, there's a good shot
we're going to be a good match,
or it's like, ah,
I've dated high Ds in the past
and it didn't work out.
Like, I don't want to, you know, whatever that thing might be.
I just think it's going to help.
You know, first off, again, the first goal is to help you understand yourself.
And second off is just all of our interactions.
And it could be, you know, times we have to work together, relationships, like so many different things.
I think it's just going to be a tool that's going to help people connect and understand each other better.
Right now, especially the time of the world we live in right now,
there's so much misunderstanding.
Everyone is angry and fighting, and there's this thing, I think,
that my personal belief, I think the most, not everybody,
but most everybody does things out of good intentions,
but they're just viewing the world through completely different lenses.
And I think that we always say, no, how do you not see this?
Like, this is the world.
It's like, yeah, but that's the world you see because of these personality profiles.
If you look at it from different lenses, like, the world is completely different.
And so it gives you more empathy for other people and more understanding, just understanding, like, hey, they have good intentions.
They're trying their best.
I look at things differently, and maybe I'm wrong.
Maybe they're right.
Maybe vice versa.
But it gives you more ability to work well with people.
And hopefully this will be a tool that helps bridge those gaps and makes it so that people can work better,
have better relationships and be happier.
Well, we know that it's helped us in our friendship.
And it's what's interesting
is interviewing all these experts.
You know, I've known this man for 25 years.
I thought I knew everything about him,
but like diving deeper into some of these assessments,
I'm like, oh, that's why you do that.
That drives me nuts.
Or like me too.
Like, you're like, oh, no wonder you do.
That explains it.
It's like any, I find that any time I judge, it's because I don't understand.
And that is what, you know, the awareness of the assessments, you know, do.
If you don't mind sharing with everyone, because, you know, you mentioned Todd and he's so different than you, but you guys have been like,
he's like your partner in ClickFunnels and it's like a marriage, a professional marriage.
You guys have worked so closely together, late nights, early mornings, and you're so different.
How has understanding how he's different, how has that helped you maybe resolve conflict or be able to get through some
hard times? Because I find in coaching people, people tend to like people who are like them,
right? And we're comfortable with people who are like us. But you have like gone down this road
with Todd, who's very different than you. What advice would you give people who are partnering
or working with people who are so different than them? Yeah. One thing is understanding that each
of the different things is like its own unique superpower,
which is cool.
And Todd and I's discs are very different.
But if you look at our 16 personalities, they're very similar, actually.
The only difference is that I'm a feeler and he's a thinker.
And at first, we had some clash.
You know, like, no, this is how I feel.
It's like, no, this is what I think.
At first, it was we clashed on that.
But then over time, we got such a deep respect for both of each other that I was like, no, this is what I think. At first, we clashed on that. But then over time, we got such a deep respect for both of each other
that I was like, man, if Todd's thinking something, he's really smart.
So I trust his thinking.
And he's also meant to be like, hey, Russell's feeling this.
I trust his intuition.
And so a lot of times when we have arguments,
not even arguments, when we have a thing coming up,
I'll send him a message.
I use Voxer.
So I'll Vox him.
I'm like, hey, Todd, so this is what I'm feeling.
And I'll explain what I'm feeling.
I said, I want to know what you're thinking. And he'll be like so this is what I'm feeling, and I'll explain what I'm feeling. I said, I want to know what you're thinking.
He'll be like, this is what I'm thinking,
and he'll tell me what he's thinking.
And then we look at that lens like,
hey, this is what I'm feeling, this is what I'm thinking.
Do they sync?
Are they opposite?
And we can kind of go back to that.
And what's nice is that after he tells me what he thinks,
I have a feeling based on that again.
So it's like based on his new,
the new data that he's brought to the world
that I would have never seen anyway,
like my feelings will shift sometimes.
Like, oh my gosh, like you're actually right. I missed i miss this or vice versa where he'll come in and like tell me this i'm like yeah but i feel this and it's like ah i don't see it
but like man i trust your intuition if you feel like that's the right thing then let's let's try
it and so it's been really cool because it's it's um it's like it checks and the balance is between
us because i think if if every decision i had like i felt this thing i went for every single time
we'd probably like misfired way like yeah in fact i think it's some of the misfires
we had were definitely because i felt something that i would end up being wrong on right um but
it's just nice it's nice checks and balance it's been um super helpful so i think it's
understanding that if you have a partner and just like understanding that i my superpower is feeling
yours is thinking let's don't like use these as like two battling things against each other
let's respect each other and like use it as like okay this is what i'm feeling what you're thinking you know things
like that the other one that's been been interesting to me this one's not so much with
me and todd but just me in meetings um i struggled with um i can't remember what what it is inside of
16 personalities but it's talking about like someone who opens loops or someone who closes
loops oh so you're the you're the p like you. Yeah. And it's the J. So the P.
Melanie and I, we like to close.
So there's two kinds of people here. So loop
openers like me. I have to open loops and
visualize and talk about the future and all these things like this.
It's like, ah. And what's crazy
is when you're in a meeting with like 50 people to work
for you and you're talking these things and they're all loop closers.
They're like, okay, how am I going to, how am I going to
close that and that? And then they come out and
that means, and they're freaking about every single thing you said and you're just like, stop, how am I going to, how am I going to freak out? Like, how am I going to close that? And then they come out and that meeting's due. And they're freaking out about every single thing you said.
And like, and you're just like, stop.
Like, this is not closed yet.
This is open.
And like, I cannot tell you.
It gives us anxiety.
Yeah, like this is years of people hating me and I hating people.
Because you're just like, I don't want to share with you my ideas.
Because you're just like, God, just ran in my parade and all these things.
And then, and they're freaking out.
Like, don't tell me your ideas.
Like, we're trying to close these other loops you open in.
Like, and as soon as as i we took 16 personalities
and i learned that as a tool it's like there's loop opens loop closers it's like oh my gosh like
i am driving people crazy like me opening loop is not me asking the closed loop it's me
brainstorming and visualizing and dreaming right yeah and so i had to like we have meetings like
hey guys i'm gonna open a loop real quick your job is not to close it's just to sit here in the
space and let me open it.
And they're like, oh, okay.
So they're like putting the notepad and paper down.
Like, so we're not doing anything.
Like, no, like nothing is allowed to be done right now.
I'm opening a loop and we're just going to go with it.
So they sit down, we open it.
And it's just like, I talk forever.
And you see Mike itching.
Like they want to like, at the end of it, I'm like, they'll ask me a question.
I'm like, I'm not ready to close the loop yet.
And they're like, okay.
I'm like, I'll tell you I'm ready to close the loop. And then they have this permission to like not stress out. I'm like, okay. And then they come to me a day later, two days later. Like, hey, are not ready to close the loop yet and they're like okay i'm like i'll tell you i'm ready to close the loop and then they have this permission to like not stress out and like
okay and then they come to me a day later two days later like hey we're ready to close this loop yet
i'm like no not yet okay come back later can we close this loop yet like yeah i'm ready to close
it i've thought through in my head enough and i realize what's going to happen i'll close the
loop and then they close it and then and they're fine but it's given us this like this tool that
we can use when we're doing meetings communicating where i'm not driving them crazy they're driving
me crazy um and it's been it's been such a powerful thing. Like
it can, these little tiny things that you start understanding, like my superpowers,
visualizing and daydreaming and all these kinds of things, but it's like kryptonite for them and
vice versa. But if you use both tools together, man, it's so powerful. Cause as soon as I'm ready
to close the loop, I got a whole bunch of people like, okay, let's close these loops and they're
running and they're putting things together and organizing and all this stuff's happening.
Um, that wouldn't happen otherwise cause I would just daydream forever.
So it's kind of interesting.
See, that's a great tip right there.
You train your team, like, to understand loops.
Like, you don't have to necessarily – because I think sometimes, especially people who are watching this, you know, can get overwhelmed with, like, learning all these assessments.
But what I love that you did is, like, you didn't give, like, an assessment presentation to your team.
You just talked to them about how, yeah, the one thing, like I open loops,
I know you close loops and it's like, you train them on that. So now they understand you. So
they're not going to hate you because they understand you. And then they're going to
understand themselves. So like, okay, now I know why I'm itching to do it. That's, that's so great.
You know, one of the things I found to be so invaluable in these assessments
in coaching is helping people understand what they need to recharge. Because, you know, we're not
taught and we're so different. And it's like what you need to recharge can be very different than
what I need to recharge. And I find that sometimes there's guilt and shame tied to that, right?
Because it's like, oh, I wish I was like this person and we compare ourselves. And in coaching, I do my best to influence high Ds in this very busy culture.
And like, you're super busy, New York's Time bestseller, like the multimillion dollar company.
You, you know, have so much going on in your plate. You're a very high D. Can you share how
making time to do physical vigorous activity, like what that's done for you and like the benefits of you learning, like what we've gone over and what you need to recharge so that you can be able to get all of this done?
Yeah.
It's interesting, too, because I'm now seeing one of my sons.
He's 10 years old and he is very introverted and he has friends come over because he's a super cool kid.
Everyone loves him.
So everyone wants to come play with Aiden and they're coming over to play with him and like I see his friends leave and he's just like
Dad tomorrow. Can you tell all my friends? I can't play Mike why he's like I just need to just I just want a day
To myself I just need to be and so like I see with him which I never noticed myself because I same way like I
Was so guilty of like why am I not normal like everyone wants to go do things and all this kind of stuff and it was really it was really hard for me
especially you know as a marketer i'm going to these networking events and stuff there was
networking and talking and i'm just like not feeling comfortable and like and then i'm just
like oh i want to die like this is like why am i like subjecting myself to this you know and
understanding for me as an introvert like and people don't believe me like you're not introverted
because you're on stage talking or whatever but it's like it's not's not, that's not what introvert extrovert means, right?
It's, it's like how you recharge.
And so for me, it was like understanding like, okay, I need to go do this thing.
I'm gonna go down and network with people, but I'm going to leave early.
Like I'm not going all night long and partying and playing like at 10 o'clock or 11, whatever.
I'm going back to the room and I'm just going to go watch TV.
Like I need to just watch TV or I'm gonna hit the weight room in the morning.
So I just need to like, I get the, get the nervous, nervous thing out of me so I can be present again the next day.
Otherwise, I don't know if you're the same way, but if I don't do that the next morning,
I sit in bed and I'm just like, I don't want to leave.
It's still in there so much that you can't go back out and do the things you need to do, right?
And I have noticed that at events before, I'm sitting in a hotel and I'm like, I just can't leave.
I don't have the energy to go out.
Or somebody's leaving at the office and I'm like, I can't leave like i'm not i don't have the energy to go out or somebody's leaving at the office i'm like i can't go into a group of people
because like i haven't recharged yet so if i'm not careful about that and making sure that either
the morning or not somewhere i'm recharging it's hard to come back sometimes to war and get in the
midst of all the people and do what you need to do so i think being aware of that of what it is
but other you know other side we've got other partners who are very extroverted who you know
like they they go network and then they go out singing karaoke till four in the morning. And then they're like taking everyone back in their
coffee place or whatever. And then like, they don't sleep at all night. And it's just like,
yeah, if I fall asleep, I'm not going to be recharged. Like, I don't understand that,
but that's their, their path. And it's just like understanding that and respecting each other and,
and, uh, doing the things you need for yourself. You know, what I love about these assessments and about Understand.me is just that you become more conscious and aware of what you need, right, or what other people need.
And I love those stories about you talking with your business partners or other people in your life and just literally saying, like, okay, this is my, you know, I'm opening a loop.
Or, like, we do it to each other now.
Like, okay, this is my type seven
Enneagram coming out. Or like, you know, Mandy will say, I need to bring up my type eight and
be more of a challenger. Like, it's just interesting. Like life really changes, right? When you become
more conscious and aware. And that's why I'm so excited about understand.me. Can you talk a little
bit about your vision of how you see this really changing people's lives by becoming more aware and conscious of these things?
Yeah, I think it's true in all parts of our life.
I think about like, I think about, you know, as a kid, I was an athlete.
So I could eat whatever I want because I'm working out a million times a day and it was fine.
And then I got done and really quick after I stopped wrestling, I ended my career, I gained a ton of weight.
And I was like, what's wrong?
Like I'm doing what I was doing before, but now I'm like, you know, I gained like 50 or 60 pounds in a very short period
of time. And I was just like, it doesn't make sense. And it took me years to become aware of
what I was actually doing, realizing like, oh my gosh, you're eating 6,000 calories a day. Like
I didn't know that, but before I was burning 6,000 calories a day, so it's fine. But when I stopped
and I was like, you become aware of it. When you can wear it, then you can change and you can tweak
things. So many times in all of our lives, we're never aware of stuff, right?
We're just, we plug in, we're doing the thing, we're doing the thing. And like, sometimes good
things happen. Sometimes bad things happen, but we're not ever aware of it. Um, sometimes
relationships work. Sometimes they don't. Sometimes we're happy. Sometimes we're sad.
And we don't know why. And I think the more, uh, awareness to bring that we, that we have,
the more we can affect things, right? When I understood weight and eating and calories,
all these things, I was like, Oh, well, that's why I'm not,
that's why I feel this way.
That's why I'm gaining weight.
And I shift some things, I was aware of it,
and it's really easy to drop the weight again.
Like, oh, that was easy.
You know, like, I'm not getting along with my spouse
or my business partner, my person.
And it's like, oh, why is this not working?
And then you figure out how to, like,
you become aware of it,
and then you make the shifts and the changes.
And all of a sudden, it's like,
oh, this is actually really easy to do.
It's just becoming aware of it.
I think most people, unfortunately,
live their lives without any awareness of most things. They're just drifting and wandering and kind of a sudden it's like, oh, this is actually really easy to do. It's just becoming aware of it. I think most people, unfortunately, live their lives without any awareness of most things.
They're just drifting and wandering and kind of out there.
So I think if this project and what we're doing can bring people more awareness,
it's going to make people happier.
It's going to make them feel more confident, more secure,
like more happy with themselves, more okay with themselves,
and then make their relationships so much better at the same time.
So that's my big vision for it.
I think it's going to make everybody just, I don't know, understand, like that's, that's the goal.
Understand yourself and understand other people. Well, I think it's really going to change things
because it's a place for not only for you to understand yourself, but to share it with the
whole world. Like that's the big difference. You know, these tools have been around for a while,
but there's been no place where you can store it, like all those things to become aware of and conscious of for yourself and others, to store it and then
share it with others and interact. I think it's going to change people's interactions and daily
lives and the way they do things. So thank you so much for coming up with this idea.
It'd be the thing, someone walks up to you and you're like, wait, before you introduce yourself,
like what's your Understand Not Me profile? Like, oh, cool. Yeah, we can be friends.
Yeah, yeah, exactly. Exactly. I know. I'm like, am I going to turn in one of those people where I'm like, yeah,
so I'm going out to dinner with who, okay. Can they take this first? Because this is just going
to cut so much time. And then I can decide if I want to go to dinner. No, just kidding.
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But really, it's like I find that we learned this from another friend of ours,
that the more you know about someone, the more you tend to love them.
And I find that like what's happening right now in the world today is we're, we don't
know about each other. And like you said, we don't understand the way that they're looking at the
world. Um, one of the things I've really admired about, uh, one of your superpowers, I don't think
a lot of people know about unless they're really involved with the ClickFunnel community is you're
an incredible mentor for other entrepreneurs and you have an incredible ability to see why they're stuck
and to be able to help them grow their business.
And that's why when they find out about you
and they find out about the superpower everyone wants,
like, Russell, help me.
Show me how to help grow my business.
Why am I stuck?
What am I doing?
How do you see assessment specifically
with helping entrepreneurs
and business owners? Oh yeah. I wish I would have known these things years ago. And you know,
like right now, you know, you helped coach the inner circle for years, which was, you know,
half the time they're coming in for marketing help and they spend more of the time like,
like, Oh, that's what I'm doing. I think that my company's failing because I don't have anyone
who's a high C who could actually help me. All those kind of pieces that they're missing.
I think that the biggest thing with that, again, moving forward, I would make sure every entrepreneur I worked with had a chance to go through this.
We could see their stuff ahead of time as well as their teams.
Because then you can see really quickly, oh, there's the gap in your team.
The reason why is you have no driver.
The reason why you're stuck at this level.
Or you've got a whole bunch of drivers.
The reason why you're stuck is because your fulfillment is horrible because everyone's falling off the back.
But it would be really easy.
I mean, just like nowadays we hire based on personality.
We don't hire based on a resume.
You can do the same thing.
I think if you could look at team dynamics and you look at somebody's team and look at their profiles, you can see really quickly where the gaps are.
Look at that.
It would be fun to do that as an experiment.
Just look at the team dynamics with just the things and then come back and like my guess is you are probably
struggling here here here am i right how did you know it's like because you're psychic yeah it's
like the avengers like if they didn't have hulk they would have lost because hulk's only could
do this piece of the puzzle right and like hulk's out like they're gonna struggle or iron man or
like and it's just like if you can't build the avengers team if you're missing one of the
superheroes and so uh this would help you see the identify where
the things are so you can fit the gaps. But it'd be a really interesting thing to do.
I think a lot of times we found that out intuitively when we were coaching and walking
through the process and it took a while to get there where we could get there really quickly
and just be like, oh, there's your team. Yeah. That's why you're struggling.
I love how you bring everything back to the Avengers team. You have a remarkable ability
to do that. I love it. It everything back to the Avengers team. You have a remarkable ability to do that.
I love it.
It's important, yeah.
Perfect.
Well, thank you so much for doing this interview, for coming up with the idea.
We still look forward to using it in our lives and helping other people use it in their lives and their businesses.
And I think it's going to really be a game changer.
So thank you so much.
Yeah, no worries.
Hope everybody loves this stuff.
You know, I know it's helped me and you guys so much in your life.
Hopefully it helps everybody else as well to help understand themselves and the people
that they love.
Perfect.
It does.
Thank you.
Thank you so much.
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