The Russell Brunson Show - Pricing, Niches, and Strategies to Skyrocket Your Success: Q&A from Selling Online!

Episode Date: December 23, 2024

Welcome to another segment of our lively “Selling Online” Q&A session, where we dive into more of the most pressing questions from our incredible community. It was an energetic follow-up to our previous VIP session, packed with actionable strategies and personal stories that can help take your business to the next level. From tackling Dream 100 campaigns to leveraging unique marketing strategies, this episode is all about turning big ideas into real-world results. We covered a variety of intriguing topics, ranging from personalizing outreach for high-impact connections to the art of leveraging live and recorded webinars to scale your offers effectively. Whether you’re trying to master cold outreach, refine your niche, or explore new pricing strategies, there’s something here for everyone. Key Highlights: Dream 100 Strategies: Learn how to make meaningful connections and follow up effectively using personalized video messages. Webinar Magic: Discover the power of live and pre-recorded webinars and which strategy might work best for your product or audience. Data Insights: Tips on leveraging data appending services to deepen your understanding of potential leads. Pricing Strategy: Insights on how price points affect conversions and when to go niche versus staying broad. Personal Stories and Lessons: Real examples of how strategy, preparation, and passion intersect to drive success. If you’re ready to refine your strategies, strengthen your connections, and push your business forward, this episode has you covered. Don’t miss the chance to tune in and gather some game-changing insights! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

We're so done with New Year, New You. This year, it's more you on Bumble. More of you shamelessly sending playlists, especially that one filled with show tunes. More of you finding Geminis because you know you always like them. More of you dating with intention because you know what you want. And you know what? We love that for you. Someone else will too. Be more you this year and find them on Bumble. With TD Direct Investing, new and existing

clients could get 1% cash back. Great. That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31st, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets.

No, The Selling Online. No, The Russell Brunson Show. I don't know. We're still in the middle of rebrand. Trying to figure out exactly what to do. But glad to have you guys back. And I hope you guys are all doing great and getting ready for the Christmas season, Christmas holiday. We're like a day or two away, depending on when you're listening to this from Christmas.

So hopefully you and your family are together and enjoying the season. So to kind of end out this year, what I wanted to do is we wanted to focus on, um, uh, actually doing a couple more of the Q and a shows. Um, last two episodes, we let you guys listen in to the slug online, uh, Q and A's and I hope you enjoyed it. I hope you got a lot of value from it. Uh, I think, you know, the best thing to do is to be able to ask somebody directly your questions, but sometimes the second best is to listen in and actually hear other people's

questions and ideas. And, uh, it's really powerful. So, uh, this is part three of four of the Q and a show, and I hope you guys enjoy this and hopefully it gets the, the, the wheels, your head spinning, um, for your own business as you're preparing to get into the new year. Um, a couple of things we talked about during this episode, talk about some more cool dream 100 strategies. Uh, we're talking about, uh, live and pre-recorded webinars, what's best, how to do it, right. Price points. Um, talking about figuring out your niche. Um, uh, we're talking about different pricing strategies and, uh, I share a bunch of real world examples, um, to help show you guys just different ways that, uh, you can use marketing in your business. So I hope you guys

enjoy this episode. And if you do, uh, please take a screenshot, tag me, tag me in it on socials. And as always, please jump in and go leave a comment on the show. It always means the world to me. So that's it. I hope you guys enjoyed Christmas. Hope you enjoyed this Q&A show. We've got, I think, one more Q&A show and then we'll be into the new year, which we'll have some really cool things prepared for you guys in the new year. So hopefully you um, you guys continue listening and, um, we'll see you guys again soon. Thanks everybody. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the marketing secrets podcast.

Welcome back everybody. What's going on? All right. Next up, our welcome back is Tish. Tish, welcome back. Welcome back. Thank you. Thank you. And thank you so much for taking more. We really do value your time. So let me get right into it. I have two follow-up questions. I want to try to get them both in. The first one, Russell, you said, make sure after I do the Dream 100. By the way, I've already started doing it behind the scenes ever since you said that. I've got my whole plan written out here. After I was thinking I'm going to send them a gift, I have something in mind. I'd like to.

But you said after you do that, make sure that you're all over social media so they can find you everywhere. How do I get in front of them when I don't know where they spend their time on social media? So you said be everywhere they are, right? So how do I get in front of them when I don't know where they spend their time on social media? So you said be everywhere they are, right? So how do I do that? So I'm assuming you have their email addresses. What do you have? Do you have their home addresses? What data points do you have on them?

All we really have is where they are in social media. Their social media accounts. That's what we have from them so far. Because these are corporate leaders that do not provide that information unless you have their relationships with them. Well, the good news is that we are in America, and America has got no privacy. Yes, that's true. Just so you all know, this is how it works. So we do this all the time.

So there's data pending services that you can hire. So I think Melissa Data is one. There's probably a couple other ones. But basically, if I have someone's email address, I can send it somewhere and they will give me all the rest of the data. Or if I have someone's at home address, I can send someone, they'll give me all the rest of the days. Like you can, if you have any data point of someone, you can get most of the rest of it with like 98% accuracy or something like that.

So you do data pending service. So you get whatever you can, right? Um, you can try to scrape contact, scrape information. Uh, anyway, this is like the, the gray hat Russell coming out. Okay. It's like, if you, you need the data, you can get it. It's all there. Right. So basically, but it's gonna make a little work, right? You can also, um, it can be as simple as like contacting through LinkedIn or different places and trying to, you know, like, Hey, we're trying to send you a gift or who's the person that your company. In fact, there's a really good book. Oh, so good. It's called predictable revenue.

Uh, very predictable revenues. It's the guys who took Salesforce from zero to a hundred million dollars originally. And they did it all through cold email and cold calling and how they got. Anyway, it's really, it's not a hundred percent apples, apples, what you're doing, but it'll show you like the scripts they use to get people's contact information. Like they would, they would do is they would, they would find like the person lower up in the, in a company and they're like, Hey, I'm trying to find who the buying agent is for da-da-da. And the person's like, oh, let me introduce you to it.

And then they'd be that person's intro. It was really sneaky. Yeah, like the gatekeepers oftentimes. Yeah, and how they position the emails to do stuff. But it's worth reading just to get ideas. That'd be like, how do we get these people's contact info, right? Then it's going in and like, what can I scrape from LinkedIn? What can I scrape from the business?

Like sometimes they get a business address or things like that and finding a data pending services. Um, you know, it's all these different things. Info USA, you can buy lists of people that have stuff, right? So it's getting any of those things you can possibly get. Um, and then doing a data pending. Cause if I get their email address, now I can take all the email addresses, go into Facebook and say, these email addresses, follow them everywhere they go on Facebook, Instagram, Google, like, cause like it'll, it'll let you track those things. And then now you can just blanket those person, those people and follow them everywhere, everywhere they're going. Got it. Thank you. So I have time for my followup. So the other thing is, um, I'm thinking inside the

gift, I'm going to put a little card that this is a gift for you. What, what, something like that. I also think I would like to put a QR code in that when they scan it, there's some type of video from us. And if you were going to have a video that they scanned and saw, would it have an offer in it? I'm curious what you would do. Cool. I do this often.

And Kate, let me tell you the secret. This is a painful secret. So I'm going to give you some pain and you're going to love it. So every time I do a new launch, um, I get my camera out and I record 500 videos. Hey, this is Russell Brunson or you just like this, like, Hey, what's up, Frank? How's it going, man? I'm so excited to send you this package in the mail. I'm going to show you blah, blah, blah, blah. It's really, really cool. Let me show you a real quick clip. So exactly what's in it. Hey, what's up, Mike? So, uh, first off, hope

you're good. Last time I saw you at a, at a, whatever event that was so cool. And like the fact that you guys are not so awesome. Hey, real quick,, Mike? So first off, hope you're good. Last time I saw you at whatever event that was so cool, and the fact that you guys are doing that is so awesome. Hey, real quick, I made you a video explaining da-da-da-da-da. Video three. And I do that for like two days. And I take that to my team, and then I make a second video that has all the rest of the stuff, right? And then they just like, they glue those videos together.

So it ends up being like a 10-minute video that you're getting, but they're getting a very custom minute to 90-second thing where I'm like trying to reference something personal that we would know together. So it ends up being like a 10 minute video that you're getting, but they're getting a very custom minute to 90 second thing where I'm like trying to reference something personal that we would know together. Like, dude, that thing you did last week was so sick. Like that was amazing. It made me think about that. By the way, check this out. So it's painful. Like every time I do it, I'm, I tell my wife, I'm just like, well, I'm making 500 videos today. She's like, I'm so sorry. I'm like, I know. Cause you have to be like the same excited every time. Like, hi, how's it going? Hey, how's it going? You're just like 400 videos in. You're like, I want to die. Hi, how's it going? You know, anyway. Um, so that's, that's the reality, how I do it. And then,

um, I don't know if I would pitch the thing as much as just like, um, cause initially I'm trying to build some kind of rapport or relationship or something where I'm trying to get, I'm trying to get them to call me back or do something. Um, I had somebody one time send me a box like this and it showed up with a prepaid cell phone and had a prepaid cell phone in it with their phone number. It was like speed dial one or something. And they had a video. It's like, hey, Russell, whatever. Pick up the phone, just dial one. It'll call me directly my private line and we can talk. And I was just like, I hate phone calls. Phone is my number one fear in life. It's kind of weird. But I was like, I have to push one on this because the guy sent me a prepaid phone i clicked on it and sure if you had something hey anyway so there's a lot of different ways but yeah it's more trying to like i'm probably

i can sell from it we're trying to like how do i how do i create enough of a of something that i can have a dialogue with them however i want to be right if it's online or if it's a webinar or if it's something you know that's what we try and push towards thank you you are totally fire i'm in myron's inner circle and we love myron wow wow thank you so much no worries thank you way to go tish love it now we're talking about the the actual here's like you know about i think sometimes we think it's like it's all sunshine and rainbows it's like no we're gonna go and spend two days doing 500 videos and then we're gonna go scrape people's contact information, the people I need to get a hold of so I can figure out how to send them stuff. Another thing we've done a lot in the past is like actually going to the company, hitting the gatekeepers.

Like, hey, I'm trying to send Julie a gift. I don't want her to know about it. What's the best office address to send it to? Ninja Hacker. And they're like, oh, yeah, here's the address or whatever. And so there's always ways. Yeah yeah b2b is always interesting too i mean you could hire a setter to go do all of this stuff too but adding that personal touch to it makes all the difference and some of these people you knew like if it's a dream 100 play and you knew

them but like for tish if she doesn't maybe it's something that they said like i've had people email us like click on this radio like i just listened to episode blah blah blah blah and it was awesome because of this and you're like like, Oh, they actually are paying attention. So like if Tish goes out and says, I just saw on social media, that article that you did about this changed my life. That's one of the reasons that I'm reaching out. Something like that, that does like a personal connection again. A hundred percent. Yeah. We're all trying to look at that personal connection. Even like dream 100, when we're going to dream 100 for affiliates, um, I can't remember who, I think it was Rachel Peterson. She said that what she would do for Dream 100 gifts is she would find the person, follow them socially, and try to look at what can I send them that would match their house.

Or she'll go to their Amazon wish list. And if they have an Amazon wish list, then she'll send them stuff from there. It's like, we know they already want this. Anyway, it's a little more work. But, man, you get one contract, one deal, one engagement. It can be worth it. Can I tell you what not to do as well just for a second? Like Russell doesn't drink.

I don't drink, okay? It's religious for us. And I had a guy send me this big, huge like wine carafe. I made like a connection for him. They made a bunch of money off this event, and he sent this wine carafe. And I'm like, dude, we've been friends for like three years. I see you at events all the time. And he sent me a wine carafe.

And when he watches this, he's going to be like, like oh you know who you are i love him but come on man i said someone wanted to pitch me on a network marketing opportunity and i don't know how they got through all the gatekeepers somebody got me on a fall i don't know i was like how this person gave me a call somehow i'm on a call with a guy and he pitched me i remember and again i'm mormon mormons don't drink alcohol tobacco coffee or tea right so like never touched in my life never had a never had a coffee don't even know it's it's like. Anyway, I have no idea what it tastes like. And he gets in front of me. He's like, Russell, he's like, I've got an opportunity, ground floor opportunities can change your life, all this stuff. Right. And then he's like, what is one thing that everybody

in the world drinks every single morning? I was like, water. He's like, coffee. There's not a human being on earth that doesn't drink coffee. You're going to pitch me this whole coffee MLM. And I listened to the whole thing. I was i was like dude you did not do your homework somehow you got through all my gatekeepers you showed up and you picked like and the company had other products yeah but he pitched me on coffee i was like i was like there's a segment of the market who i happen to be part of this is not drink coffee anyways just i'm like do your homework before you show up to talk to somebody yeah dream 100 is so powerful if it's done right yeah it's awesome that was a great question all right let's keep it going clayton who do we got all right we have

actually a new question here from luis luis welcome to the party luis hey what's your question rosal it's a pleasure being here with you my friend just so you know i call you papa rosal bro i love you i love you a lot so the day the day I get my two-comma club award, my wife said this so I can let you know. One, she doesn't know if she's going to congratulate us or if she's going to do totally the opposite because you blew my mind and I blow her mind. So I drove her crazy, just so you know. Thank you. Thank you for everything, guys.

It's been really, for me, it's an honor to be here right now. So let me tell you, I have a program called YouTube Fortune Maker Formula that I created, which pretty much I help Latinos and Hispanic people to grow their personal brands on YouTube, which I find is like the most powerful platform in the world. So I have gotten a lot of good results with the students. But before that, I was in the real estate industry. I was a top producer. I love real estate. So the majority of the results that I've gotten is with realtors. But I don't know if it should be like a good strategy for me just to niche the realtors because I also have doctors,

psychiatrists, and different people in my program, or just go in general with personal brands. The strategy that I'm using besides my organic traffic with my YouTube channel and all that kind of stuff is I'm running ads through a BSL, a pre-recorded BSL, where they can just schedule an appointment on my calendar. But now that you talk about the perfect webinar, I don't know if it should be worth it. I think it definitely should work for me to try and go live. Run some ads and try the perfect webinar live to see the reaction. What are your thoughts about that?

Should I go with one specific niche or maybe just personal brands in general and try live webinars? What's the price point where you're selling? I have two programs. One, $9.97, which is just a program, and the other one is $2,500, which we have live classes once a week where I can see and check what they're doing so they can do the tweaks and optimization. So $9.97 and $2,500. Yeah, so both those price points work really well in the webinar. So I would do that

because it takes you out of doing the selling and all that kind of stuff. So that'd be number one. I think 100% I would stop what you're doing now. It's working. But I would create this and see if we can get that to the spot where it can scale way faster,

where you're not involved so heavily on the selling side of it. And then number two is like, so it's always easier to pick a niche market. Now you may want to do, especially if you've already done for a couple, like you can go and like this, this do it for realtors. That's like, I would make a very specific webinar and offer for realtors, get it working, running. And then if you, after you get working really nice evergreen, then you can, if it's on autopilot, then you can go and create one for doctors or whatever. But like the more, the more niche specific, the actual presentation, the webinar, the landing page is the higher conversion rates will have across the whole board.

You know what I mean? So I'd pick one and just like focus on it, perfect it, get the ads working, get like just everything working and scaling it. And then if you wanted to, you could, you could pick another market or you could just pick that same market and just keep going deep, right? I got to know Krista Mayshore in our group. She helps realtors, does that, and she does a million dollars a month just helping realtors, just doing their thing, right? And so, like, there's deep wells there.

Sometimes we get so excited about all the opportunity we're jumping from thing to thing to thing to thing versus, like, you can just dig a really deep well in one spot as well. So, you know, just kind of. No, beautiful. Actually, I started doing. I have a webinar for realtors. I have a webinar for personal brands. it really deep well in one spot as well so you know just kind of no beautiful actually i i started doing i have a webinar for realtors i have a webinar for personal brands and uh it's working but the thing is that i'm thinking that maybe if i do live webinars maybe i can get like better results i don't know what do you think about that if i can just run traffic do i don't know if uh i i can i would like to go live once once once a day at least but I don't know if, I would like to go live once a day at least.

But I don't know that the traffic is going to be enough to send in other people for every day. So what we found was like, so I showed this, I can't remember what day it was, the improv webinars. I showed like the one I did on Facebook Live and the one that Caitlin did. So it was interesting, like, so Caitlin was doing webinars like registration, do a webinar. Because if she did the Facebook Live version and um it it out converted her other one and then they turned off their core webinar just drove ads directly to this one or just like that became an ad they were driving traffic to and she she swore by she's like i would never do webinar registration page because like you know someone has to click on the link then they register then

there's gotta show up and like it you know it shrinks down the funnel. She's like, here's like, she's like, I just run ads to the actual webinar and it blew up and they were getting like 10, 20, 30 million views on one, one Facebook live she did. Right. And so a lot of people started jumping, trying to do what she was doing because of that. And the problem is most of them bomb because they hadn't perfected the webinar.

So Caitlin had done a hundred webinars live prior to that. So when she came on, she nailed it. And it was just like, she knew the script, knew everything. It crushed. Right. So we're finding is like the best is to practice and master and learn it inside of the, uh, the framework of you just doing it like in a traditional webinar. But if you already got one that's working, going live and doing it's really powerful. Usually it's going to be shorter form. Like it's harder to keep someone's attention 90 minutes on Facebook or whatever, Instagram, whatever, but like doing like a, a 30 to 45 minute version of something. And then running that as an ad is a super smart strategy.

So you don't have to do every single day. Just do one, maybe do every single day until you get one that just crushes. And then it's like, okay, now just turn ads. Nothing and blow the whole thing up. You know what I mean?

I'm going to do that. Yeah. Right away. Keep me loop on that. I want to see how you do with it. So thank you. Great question. Louise.

Can't wait to be a new wife student. Two come to see how you do with it. Thank you. Great question, Luis. Can't wait to meet your wife soon. We need to do a comic book award. I don't know. I'm just warning you. I'll see you. I'll see you. I'm like, oh, no. Run.

Just saying. Thank you. Thank you, guys. Thanks, Luis. Give him a hand. Hey, Funnel Hackers. Let me paint you a picture. You're running a business.

Your funnel's finally converting like crazy and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages or a designer to refresh your landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes. So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your

listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now, here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is.

Literally in the time that we've been talking right now, 23 people have been hired on Indeed worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks. Support the show, save time and find your next hire faster. Remember when it comes to hiring, Indeed is all that you need. Hey, Funnel Hackers, I want to talk about building your business.

You've got the idea, the passion, the drive, but here's the thing. Setting up the legal stuff can feel like a total roadblock. That's why you need Northwest Registered Agent. They're like the dream team for business formation. With just 10 clicks and 10 minutes, you can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number so you can keep your entire business identity. I'm talking about formation paperwork, a real business address,

premium mail forwarding, and even a local phone number. So you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one-stop shop for business owners. They've been doing this for nearly 30 years and they've got the expertise to back it up from trademark registration to custom domains. Northwest does it all.

And they do it right. You get more when you start your business with Northwest Registered Agent. Don't wait. Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered Agent today and start building something amazing. All right. Let's keep the party going. Clayton, who we got?

All right. Next up is we have Sebastian Jimenez back. All right. Welcome back, Sebastian. What do you got for us? Studio. Thank you. Can you hear me okay?

Yeah. All right. Hey, Russell Sebastian. What do you got for us? The studio. Thank you. Can you hear me okay? Yeah. All right. Hey, Russell. I listened to your podcast. I think it was the replay of the last VIP Q&A, and you pitched the guy his own business. So would you pitch me of why I should use a studio versus doing my event at home, for example? Like how would you pitch somebody to use a studio versus doing it at home?, for example? Like, how would you pitch somebody to use a studio versus doing it at home?

Okay, cool. Using your studio versus doing it their own way. Yeah, like, why get a studio to do the event? Yeah. You'd be interested to do... So these are things I would do the research trying to figure out. Like, looking at your clients, you've got studio versus home, and looking at what conversion rates are.

Because I'd be curious to figure that out. Because that would be the story. You've got to build some kind of story that's going to break that. Because I had that answer, but only one time it happened. They were doing it at home or at the office. They made $600,000 from the event. They came to the studio. They made $1.2 million.

They went back to the office. They made like $800,000. So they came back to the studio and they kept coming. That's all you They went back to the office, they made like $800. So they came back to the studio and they kept coming. That's all you need, one story. I only have that one. Perfect. Let me show you the, here's Russell pitching, Ken. The number one secret to double the sales on your live event

without changing any of your live event, without even changing one thing in your live event, that seems so insignificant, yet it's the key. One of our clients go from $800,000 to an event to over $1.2 million. Registrate a webinar, find out what it is. Oh, what's the hook? What is the one thing? They show up.

It's like, hey, you're here. You're an author. You're a speaker. You're a coach. You're a consultant. You are great at what you do, right? How many of you guys are out doing webinars right now? How many of you do live events, right, and you're crushing it?

Did you know that just the fact that transitioning the environment you're in your event can change everything for you? In fact, let me tell you the origin story. I had a client. Da-da-da. Tell the story to the client. There's your origin story. You do the first one. You did 800,000, 600,000.

The second one, 1.2 million went back, and now you will never leave. And the reason why is this, okay? Sorry. never leave. And the reason why is this, okay? Uh, is it, sorry. That was the thing in front that we figured out a framework that increased conversions through virtual studio or through, through yeah, virtual studios. All right. Secret number one, virtual studio. The first thing is the fact that virtual studios give increased credibility because not just some guy in his underwear in his house, it's like this person must be legit because they're here, right? It's the reason why people try to get on the news and try to do these things because you get the street credit and credibility, you get footage of you in front of the stage and it increases your credibility

to the end market by being in the studio number two a lot of people are home on their webinar running the tech stuff themselves how many of you have done have been running a webinar before and the tech dropped and you screwed up or the internet went wobbly and you lost something or someone's commenting you're trying to respond to the comment while you're speaking you get all confused and someone starts talking trash in the chat and you're all stressed out pulling your hair out right happens all the single all the. What's nice when you come to our virtual studio, we do all that for you. All you gotta do is show up and perform and do your thing. We take care of the comments, the moderation, the lights, the video, the thing. And by the time it's

all done, we give you an edited presentation or edited event that's awesome. And then, so that's secret number one. Secret number two, after you do your live event, you may think it's a one and done and you threw, you know, and you lost a hundred thousand dollars renting a studio, but the reality is a hundred thousand dollar investment now will become an evergreen cash machine for you. Okay. Cause secret number two, we're going to show you how to take that, that live event you did, and we're going to turn evergreen. In fact, we'll show you the exact funnel our clients use to take their, their live event to turn to an evergreen event. And that's amazing, right? And secret number three, how do you fill these events 24 hours a day? So that one event you did once will pay you for the rest of your life even after you

die um and your did your kids die and like blah blah and then this is how you get traffic to consistently there's the three secrets now you come back framework did you guys see what russell just did like he just did perfect webinar in like 90 seconds vehicle in origin story vehicle internal false belief external false belief and then he didn't get to the sack and close yet but i mean that's the framework that's awesome that was amazing nobody else asked me that please what i'm gonna want to do i can't do it twice in a day. Real quick. So three years ago, you told us to put content out there. If you say, I promise you, if you do it every day for a year, you'll be a different person at the end of the year. Well, it's been three years, and I still can't figure out what to talk about at the studio.

I don't know why people care. I don't want to talk about tech because people are not going to talk about cameras and angles and lights. They don't care about that. Can you help me understand what you're trying to talk about tech because people are not going to think about cameras and angles and lights. They don't care about that. Can you help me understand what you're trying to talk about? Yeah, tell stories of the clients behind the scenes. We did an event for so-and-so. Check out what we did. Look what they did different.

You're showing them you've got this cool – you're showing behind the scenes. You're the Wizard of Oz like I am. I'm showing behind the scenes of funnels and selling, right? You show behind the scenes of events. So-and-so did this event, and this is what they did different. Look how they positioned this. And they, you start showing all its pieces. Now it's like they started visualizing themselves in the event, right? Michael Hyatt used to have a membership site called, um, he sold it to Pete Vargas. It was, it was, um, platform university. And, um, what he would do is every week they had different content, but it rotates

every four weeks. So I can't remember the third week I think was, it was behind the scenes so like it was the content was just michael haig speaking at events so you see him in the hotel room and like like what kind of deodorant he put on and i just like it was just like this weird behind the scenes but it's like people love actually like oh cool that's how he does like funnel hacking live i wish i would do video for like live i use this thing called sweat block to make me not sweat before the event and so like it's the dumbest thing but every year i'm like hey one of the secrets of speaking from stage is i put sweat block on so i don't pit out in the middle of the event i tell them that i get more comments on that stupid thing than any of you like i've also sweat block this is the greatest secret of all time i'm

like but like that's what they want right so it's like you have like you're the guy behind the scenes showing all the kind of stuff like it's that like so when you have someone coming in i would just ask them like hey um i'm gonna try to find four or five cool things you did and share with my audience. You cool with that? I'm sure most of them would be like, sure, no worries. And you're just showing, here's how they did this. This is the cool thing I saw.

Notice how they did this part. This is how they did the re-pitch. This is how they did the lighting. They had us do this differently because of this. And just showing that because it puts them in the ownership experience of like, oh, I'm experiencing this. How cool is that? It's my goal for you if i was you i'm just always thinking like ownership experience how to create content that gives the end user the ownership experience that

they were experiences for themselves like you're basically in proxy putting putting them in the in the theater by showing all that kind of stuff does that make sense perfect sense and last thing so two people have come through here and they've had your book while they're doing the event, they go back backstage and then I read the book. It's like, okay, they come back out.

It's so funny to see him with your book. That's the coolest thing ever. I love it. That makes me so happy. Thank you. One, one other thing to Sebastian, if you want to model somebody who's doing this,

you said, Oh, the angles, the light people don't care. Some people care. Like whether you think so or not. Tim Shields, who we showed earlier this week, he is crushing it with these reels. And his is like, what's wrong with this photo?

And you think, oh, maybe some people don't care, but he is crushing with it. Go model some of that stuff that he's doing. He puts stuff out all the time. And he batches it too so he doesn't have to do it every day. But then it's out there. He's a great one to model on this. Eric, Dave's the Eric Dane's business was all lighting before.

Like, yeah, there you go. Eric's crushing too. Those are two. You totally fall. It's all that. So yeah.

I feel like we're in a couch hanging out at my house. It's kind of nice. I know we need like some snacks. I do. You don't eat snacks. I eat snacks. All right. Thanks Sebastian.

Let's give him a hand. All right. Who we got? Next up, we have Rory Faden. All right. Thanks, Sebastian. Let's give him a hand. All right. Clayton, who we got? Next up, we have Rory Faden. Oh, there's a new one. Rory. Oh, Rory, do you need to pull over? We don't want you wrecking. I am pulling over. I actually drive in this storm. All right. So I just got off the interstate. But Russell, I'm such a huge fan. I'm really good friends with Lewis Howes and Jamie Kern Lima and Ed Milad and people like that. And I've got so much from your stuff.

So I just want to let you know that. I've been in and out a little bit this week. But my question for you specifically is with, and I apologize if you did cover this, but with ultra high-end offers. So it's kind of a two-part question, is going, I know that you said specifically you can use the perfect webinar formula to sell any offer like at any price point. But are there things that you change as the price goes up? And you go like, okay, if I'm selling an ultra premium offer, let's say north of $20,000, is there anything you change? Like little nuances, does it need to be longer? Is the pre-frame more important? Do you re-pitch differently? And then relatedly, as the price goes up, do you expect different conversions? Do you kind of give yourself grace and go, well,

you know, I was pitching a million dollar offer, so I probably get a lower conversion. Like just curious about like, as you go up the scale in price point, how do you think about that stuff? For sure. Yeah. I'd say two things. So number one, uh, yes, like higher price, like we made a 10,000 hour offer, right? So I'm typically not going to 10,000 hour offer on a 90 minute webinar. Right? So three day event, eight hours a day, three days. Like that's like the more time someone has with you, the higher, the more expensive you can spend. Right? So if I'm going to go North of $10,000, it's going to be a three day event, longer form, right? From 10 to 25 to 50,000. Like that's going to be the structure. It's still a

perfect webinar, but it's built inside of a three-day event schedule. That's number one. Number two then is also how you do the selling. Funnel Hacking Live, we're in an event situation. I can push the back room. Everyone's going to go by. It's an easy sell. We've got people in the room to help close people

and stuff like that. When I'm on virtual, it's different. Because virtual, there's none of that social proof. Everyone's not in the room together help close people and stuff like that. Right. Uh, when I'm on virtual, it's different because virtual, there's none of that like peer or a social proof. Not everyone's not in the room together. There's things like that that are different. And so it's like, um, so if you notice on this offer, even though we made yesterday, um, we had two options, like you, people can go and they can just buy, but also there's

the outlet of like, I got some questions. So someone can go and they could actually talk on the phone as well. And so there's two different versions of that. Right. So we give people the ability. And so, um, cause the conversions do drop for sure when you're virtual versus in, in person, right? A hundred percent. Um, and then yes, the conversions don't stick at, you know, again, at a, on a thousand dollar offer, I'm trying to get 10 to 15% to, to buy, um, who are on the, who are on the webinar on a million dollar offer. Yeah. I'm trying to get

a couple. So it definitely shifts at a, at a 10,000 dollar offer, yeah, I'm trying to get a couple. So it definitely shifts. Same thing at a $10,000 offer, right? $10,000 offer, we're averaging like, I think it's seven, should be seven, 8% of registrants for the event are buying it traditionally. Not showing up from registrations to there. Webinar, I only know numbers from,

I could reverse engineer that. But the numbers from – it's usually 10% of the people who are on during the pitch is kind of where that is on a $1,000 offer. Can I maybe add something for everybody else too, Rory, real quick? Keep in mind, I think when you jump up to like those $10,000 and $15,000, but we were talking, somebody said that 997 versus like 1500. We've played around with this a lot too. Often when you're underneath $5,000, even if you up the price by 50%, you're not going to reduce your close rate by 50%. So keep that in mind. We've seen that time and time again. If you go from 997 to $1,500, that doesn't mean your close rate goes from 10% to 5%. So play with that.

That's all testing and it all depends, but don't ever be scared to like go up a little bit higher because you think it's going to drop in half. It's not, it's not even math like that. That's just a side note. Probably not for you, Roy, but for everybody else. No, that's, that's super helpful. One question about the in-person events. Do you always do like an order form, like a paper close? Like if you're in a, you're selling, it's like you must go to the, you don't do URLs ever. It's like go get a paper form and fill it out. Yeah, 100% of the time. The fastest way to kill your sales at a live event is not.

In fact, that was the story with Grant Cardone. Like when we spoke at 10X, we're in Mandalay Bay and he's like, we got this app and everyone like offers there. And they just click the button in the app. I was like like don't put my offer in the app he's like no like everyone's offered i'm like grant do not put my offer in the app he's like no this would be so good i'm like i can tell you 500 things that could go wrong but i know that if i get people paper and a pen it's gonna work and so he fought me back for he begrudgingly took me out of the app took my offer out of the app and then i had order forms and we had to go figure out like we had, we the night before the event,

we went and placed a bag with a sealed order form on every chair, 9,000 chairs in the stadium with a pen in the bag. We did all this stuff. And everyone's like, you're so dumb, Russell. Like we have, or we have a, you are, we have an app. Everyone's down the entire, every attendees that download, it's going to open a click a button, it'll ding their card on file.

And I was like, I guarantee that I got, I'm right. And you're wrong. So did the event. And not only did I set a world record using paper forms, I outsold all the other speakers combined. And the reason why, by the way, a lot of reasons why. Number one, social proof. People jumping up, running in the back of the room.

It's half of the, everyone's like, whoa, what's happening? Number two is internet does not work with 9,000 people on one thing. There's a million ways it goes wrong and merchant accounts freak out. Like there's so many things that can go wrong, right? I need people to stand up and run to the back. And then that, that caused the yourselves with five, six X by people, like the social proof in the room. That's the worst thing about virtual is like the social proof is hard to replicate, right?

Whereas in a room it's like, it's live, it's tangible. People see it, they feel it. And like, um, yeah, so I will never not have paper. In fact, I'm flying to London tomorrow and I'm bringing a stack of papers in my backpack that I will be handing out because there's no way I would ever leave it to digital. At what point do you put them on the chairs versus just all have them at the table? It's way better to have them at the table or do a seat drop. So seat drop is like when I first revealed the price. So like in final hockey live, as soon as I read, as soon as I did a stack and get to the price

point, then all my team knows seat drop and they're, they all forms are running down things. They're handing it out to people. Um, the other one that works even better though, um, most time is like having it in the back. So I'll show the order form and I'll be like, I'm like, and I'll have my team that holding him up. I look back there, you guys, there's the order forms. Cause what that does is everyone looks back and they see it and they get up and they run, they start writing. They want the order form that starts the first flow of the, the, the table rush. So C drops, we only do when it's like, like FHO 5,000 people. If we had everyone running to the back, it creates so much congestion and, and people would trample. It'd be bad. So we do C drops. But if I'm in a room with a thousand

people, forms in the back, I'm pushing to the with 1,000 people, forms are in the back. I'm pushing to the back. They're seeing the forms. Like, it's just everything's pushing in that direction. And that causes the table rush. Yeah, one other tip with that, too, is, like, I've seen this where we do. If you have to do a seat drop before, like, if you couldn't get to everybody, it's usually something sealed. It's, like, top secret. couldn't get to everybody, it's usually something sealed. It's like top secret.

Don't open until Russell tells you. And then Russell goes from the stage like, all right, now go under your chair, pull this out, and open that. But that's only if it's like massive, like 10,000 people. It's huge. I love that. Thank you so much. Great question. Thanks, Rory.

Be safe out there, man. Yeah. Good luck. All right. Awesome. Hey, Funnel Hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month. That was my wife and I, before rocket money came along, literally a couple

months ago, we downloaded this app and within minutes we found out a whole bunch of subscriptions. In fact, we had a multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions. It monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need, and the best part is they even monitor unusual spending activity and they alert us if our bills

increase. So I'm always in the loop. RocketMoney has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over a thousand dollars a month when we started using Rocket app. Now their dashboard is amazing and you get a clear view of all your expenses across every account you have. You can even create a personalized budget

with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions

and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. All right, funnel hackers, listen up. It's 2025 and let me ask you, are your B2B ads actually driving results or are they getting lost in the noise? You and I both know the pain of running campaigns that fall flat because they aren't seen by the right people. But here's the game changer, LinkedIn ads. LinkedIn isn't just another ad platform.

It's the place where professionals live. I'm talking about the decision makers you dream about working with. CEOs, VPs, C-suite powerhouses, 130 million of them all in one place. And LinkedIn gives you the laser sharp targeting to reach them by job title, company, and even industry. Imagine how your business could scale if your message hits the right inboxes every time. Now here's the kicker. LinkedIn delivers up to five times higher ROAS than other platforms. Yeah, you heard me right. Five times more return on every ad dollar. And that's because LinkedIn's professional environment is made for people who actually take action. This isn't where people scroll mindlessly.

This is where they're making decisions. So stop playing small because it's time to level up. Start converting your B2B audience into high-quality leads today. And to get started, LinkedIn is offering you $100 credit for your next campaign. Go to LinkedIn.com slash clicks to claim your credit. That's LinkedIn.com slash clicks. Terms and conditions may apply. LinkedIn is the place to be, to be. Clayton, who else we got? Let's keep going.

All right. Next up, we have Kieran back. What's up, Kieran? How are you? Can you hear me? Is it Kieran or Kieran? Kieran. Kieran. The most hated name on the internet right now. We love this Karen. Oh gosh, how can I overcome that? Um, yeah, that's rough. Um, okay. I love everything that you're saying. Uh, I think my original question stands, but I have a choose your own adventure for Russell just cause I love to keep things fun and immature as well. So, um, my, my two questions, you get to choose which one to

answer. How can I iterate test the market to see if they want this problem solved, aka like a Ryan Levesque ask campaign? Do I like do a webinar to a small price so they can do case studies? Or the other question you could answer is what is your largest market for ClickFunnel affiliates to stick? And what are they offering them aka like grace lever or somebody i don't know but so there you get to choose your own your own adventure with my question um so the biggest market that affiliates inside click funnels use is like they're helping people to start businesses so they're pre-building funnels for them and that's they're giving those they're giving funnels. So helping them to like, for sure, I guess, most of our top

affiliates, that's who they're targeting are beginners and they pre-built funnels with offers in them. And then they're giving those and it could be e-commerce offers. It could be info product offers. That's definitely the market. That's the biggest. Um, for your other question is, um, do you have a, so how do you publish? Do you have a podcast? Do you have a, do you have a, so how do you publish it? Do you have a podcast? Do you have a, do you have anything you're publishing right now? I, I have nothing. I stopped talking. I actually went into a health crisis during COVID, which is a whole nother story. So the last stage talk that I did where I sold on stage was with Bob Proctor, rest in

peace. And, uh, I thought I failed miserably. I didn't even get to the offer stack, but I had a table rush for the first time, which was super exciting. Um, but they just didn't know what I was offering. It was I had a table rush for the first time, which was super exciting. But they just didn't know what I was offering. It was kind of like that, you know, teach from stage. And then you didn't I basically didn't make an offer.

But I had a table rush, which is super cool. I thought I failed. And then the girl at the end was like, you are a top seller. And I was like, what? And then COVID hit and everything stopped. And I never adapted and got scared and hid. So, no, I have nothing online right now. I'm glad we have nothing online right now i'm glad we have follow up questions i know i'm like so glad we did the follow-up questions i know i know how to help you now so this is this is the the um the problem is it's all in your head right now and so what we

have to start doing is you need to start publishing like it needs to be a consistent thing like a daily something it could be instagram facebook youtube i't care. But the reason why is because we have to start figuring out what people respond to. So if you notice, I publish a billion different places. And you may think it's like, Russell's really annoying. He just wants to be publishing everywhere. And it's not. It's because I'm testing things. Everything you're putting out, we're just testing. I'm trying to get my pulse on the market right now, right? So I do a podcast episode about this. I do a YouTube video about this. I do a Facebook Live. I do Instagram. I go live. And I'm doing these things because I'm just trying to see like, what are the things people respond to?

Sometimes I think something is the coolest idea in the world. I'll do a podcast on it. I'm like, oh, they're going to love this. I do the podcast. It drops. I don't hear anything back. It's just crickets. I'm like, huh?

Okay. And I'll do something else that's like dumb that my team's like, hey, why don't you do a podcast on this? I was like, no one would care about that. They don't do it. Like, all right. So talk about it. And I get like 40 people who DM me. He's like, hey, why don't you do a podcast on this? I was like, no one would care about that. They don't do it. Like, all right, so talk about it. And I get like 40 people who DM me. It's like, dude, that podcast was amazing.

I was like, really? Huh, okay. And so what we do is we're putting, we're just throwing stuff out there. Hooks, angles, messages, this, that, this. I'm just putting things out there and figure out what are the things people resonate with. And then I find out the things people resonate with. Then I double down on those. I find out the things people don't resonate with.

And I stop doing those. And eventually over time, the message is clear and clear. Like, wow, these are the four or five things that people seem to light up about when I talk about. Let me do more of that. And then these things that I'm excited about, but no one else seems like. I have a lot of stuff I would love to talk about with you guys. I geek out on. But I've put out feelers.

I put out tests. I put out stuff. And nobody responds. So I don't talk about it anymore. You guys don't know what those things are? Yeah. Everyone's right no but anyway it's true though so it's like it's like you start with you talking about what you want to talk about and it's shotgun approach like trying all these different things like a whole bunch of stuff right and then over time you start looking at what people are responding to what's getting traction with the last questions what you know and then from there it's like you start iterating

iterating and within a little while you start figuring out these are the messages and that's the core and that will dictate all the rest of stuff and so that's what um that's what like i tell people start publishing consistently because it's scary but it's like you have to go through it like that's the sifting and the sorting to figure out what is what are the messages and the things that people resonate with for you specifically and it helps dictate where you're going to go so that's what i think the biggest thing I would do for you is just before you write a webinar or a pitch or an offer, anything, it's just, it's just, it's just starting. And you spoke up on Proctor stage.

You can do that. You can do Facebook live. Come on. I don't mind doing the lives. It's just spending the time on something that is going to be worth it. So like if I was to start publishing content, is it like you've taught before, like frameworks, so put up all your frameworks. You've taught mini VSL now, kind of like format in your content.

What format would you suggest that I start trying to put feelers out for? Do I make an offer? Do I leave the offer out? No offer. You're just testing messages. You're just practicing. So where do you consume your content most right now? YouTube, podcasts? so do you know what what's where uh where do you consume your content most right now youtube podcast like where where do you consume me uh clickfunnels library and youtube

i say pick a platform like i think it's like if someone's a podcast to listen to podcasts like start a podcast because you listen to that that format you know right if if you're if you like youtube and that's your platform, like pick that, but it's just finding something and just, it's like, don't stress about offers or hook exists. We're just testing messages, right? So today go live and do one about, um, tell about Proctor story. Just tell a story, put it out there. And then tomorrow do one on, um, one of the things you talked about Proctor say, just

talk and just like, you're just, this is the beginning of just you like refinding your voice, refill uncomfortable, retelling the stories and stuff like that. And then that's the process right now. And then again, you're quickly start finding out what things are resonating. And it's like, cool, this is direction. And then, and your content, I can't think about creating an offer about teaching parenting or whatever. Right. And like, put it out there and see what happens. They're like, wow, people resonate with that. Right. I, you probably, if you watch my content all the time, I'm always like, I'm thinking about doing this thing right now. And I'll like, put it out there and see what happens. They're like, wow, people resonate with that, right? If you watch my content all the time, I'm always like, hey, I'm thinking about doing this thing right now. And I'll like drop some hints.

And if nobody responds, I'm like, well, I'm not going to do that then. But I'm just testing it out. So it's just like practicing, testing, and that's where you're going to get all the feedback. And the market, again, all we care about is what the market wants. Like we don't care about what we want. We care about what the market wants. And so we give them, like this event,

we did this event a month ago the very first time and um it crushed the market loved it right we should do this again and we should do it again or we keep doing it till the market tells me i don't want this anymore yeah well like i could teach like small businesses i could teach parenting i could teach speaking i could teach like rapport i can teach like how to find your passion there's like all these yeah go live on every one of those topics and just see like pick a forum and say if it's gonna be youtube i'm gonna record 20 minute youtube 20 minute youtube every day and pick one of those things and talk for 20 minutes on it and just be consistent if it's gonna be once a week twice

a week just pick it keep the keep the especially on youtube you're going to youtube the the format's important so pick a format it's 20 minutes 30 minutes whatever it is. So pick a format. It's 20 minutes, 30 minutes, whatever it is. Pick a schedule. I'm going to do it twice a week, three times a week, whatever it is. Be consistent with it because that's how the algorithm wants. So let's say it's every Tuesday and every Friday. You're going to either go live or pre-record a 20-minute video and just keep that cadence. And you just pick one of the topics, do 20 minutes to keep going through, and just start watching the metrics, watching what people respond to. Amazing. Thank to. Amazing.

Thank you. Yep. Great job, Karen. Love it. The world needs your voice. I can't wait to hear the stories. All right. Love it.

Clayton, who else we got? All right. Next up, we have Belle. Belle, welcome back. Hey. Thank you. Can I also use this in podcast socials here's my signature i signed away my life go for it

um i'm curious so you mentioned you're a shiny object person and you've just gone through a little bit about you know you've got ideas test. But what about ideas like your new facility and buying a $1.5 million book and things like that? How do you know which ones to actually do or which ones to shelve or which ones to drop? How do you choose? Cool. That's a good question. So some things I do because I want to do them, right? Like I woke up this morning and I wrestled. I'm an old man. So some things I do because like I want to do them, right? Like I woke up this morning and I wrestled, I'm an old man. I shouldn't be wrestling,

but I want to do it. So I'm just going to wrestle. Right. Um, I want to collect old books. So I'm, I just, I'm going to do that. Cause that's what I want to do. Right. There's not necessarily a business side of it. Um, you know, but I got excited. I started telling stories and people started like, again, I started telling the pole hill stories and these things I was finding people resonate. I was like, huh, I create an offer out of this. And like, you know, like I'm, I'm planning to create a museum in the library, like no matter what, like that's kind of like just for me to like fulfill what I want to do with

my life. Like it's, it's, it's more of those things. Right. So like I have the capital to do that and it makes money cool if it doesn't, it doesn't really matter. So that's more of like, that's what those things are. And the fact I'm figuring out how to kind of monetize it is awesome but it's not a it's not like my biggest business you know it's just it's just kind of a thing that helps justify my addiction

find something that pays for your addiction yeah so there's that but it comes back to like um again it's tough because we all have shiny object syndrome so for me it's like prior to click funnels most people only know me in the click funnels world last decade is the most people know me but prior to click funnels i was in business for a decade prior and we were launching a new offer every every 90 days at least sometimes faster if we could get the funnels done faster but it was harder to build funnels back then right and it was like i was thing after thing after thing and um when we decided to click funnels and we launched it and it didn't work it didn't work and i after like four or five times not working i was shifting back we gotta make money so. So I made a new offer. And Todd was like, no, dude,

he's like, you gotta keep like, keep focusing. We gotta figure this out. Um, he's like, I spent so much time. We have like, we have to make this work. And so he, he literally says like, spend a year, just focus on this. Like promise me for a year, you won't do any other offer besides this. And I was like, ah, but I, my, like I'm the shiny object guy. I need to have a, you know, so I promised him. And so we did and then we figured it out right we started working and then russell's like twitching like shiny object i need to do something i need to create something and then what i created this is this was the secret okay what i created did not detract from my main opportunity which is click funnels right

instead i wrote a book called dot com secrets and i built a funnel called dot com secrets and then we launched the thing but all it did was it was the front end that got people into ClickFunnels. And all of a sudden I was like, I can be creative. I can do cool things. But I'm not creating a whole new business. I'm creating front ends

that bring people into my business. And so I had that idea. I was like, oh, this is great. And I started creating. And I wrote expert secrets, then traffic secrets, then the perfect webinar. I started creating all the,

I used my creativity, created front ends that drove people into my core business. And so if you look, it's still 99% of what I do is still just front ends that bring people to click funnels, right? Even this event is going to bring real quick funnels. We have another challenge we run that brings real quick funnels. Like everything's still like the same business, but I can, I can

exercise my shiny object and creativity in front ends that bring people back in even longterm. Like if you look at what I'm trying to do with Napoleon Hill books, all that kind of stuff, um, I have not revealed this to the world yet, but I'm working on a way to transition those people. And some of what we have, we did the thinking words challenge and we sold a course called core secrets, which teach people how to create a course. Now they have a course, they need click funnels, right? So I'm still transitioning. So still in my mind, a front end into this world, partially because if you look at like, sorry, this is like geeking out Russell, Russell logic, like the whole world's a funnel, right? And if you look, if I go down here, like, here's like, sorry, this is like geeking out Russell, Russell logic, like the whole world's a funnel, right? And if you look, if I go down here, like, here's like, here's my Atlas members and my inner

circle members, then prime movers, then, uh, click, like everything, you know, and then there's like, here's like the marketing world. And then once you're up the marketing world, our, uh, our network marketers slash once you're up is like personal development. So you look at this is, this is the evolution. I guarantee you 90% of you guys listening, this was your evolution. So what happened is somewhere along the line, probably in a little out of college, you started your first job. You kind of like this sucks. And then some friend came to you and had this thing. I got an opportunity. This is how it's going to work. You sign up someone, I signed up someone, we're going to be rich. And first you're a little skeptical. You'll be like, but what if, what if this is true? Right?

And so he signs me up. We don't tell anybody, but we're right in, we're plotting, we're scheming. We've drawn the triangles on the thing. We go and we try a thing. Call some friends. Call some family. And it's kind of like it's not working that good. And then our upline is like, dude, you got to listen to some motivation. You got to have some Jim Rohn, some Tony Robbins.

You got to get pumped. We start listening to stuff. We're like, this is awesome. We're listening to Tony and Jim and like all this stuff. And we're motivated. We're feeling good. We're like, we love personal development. We are growing.

We are having fun. But this sucks selling somebody else's product for 10% royalties down through 25 levels. Like that's where you can meet me and you jump in and you're like, I'm on fire. And I'm like, Hey, you can make money network marketing to this or you create your own product

to keep a hundred percent of the money. Right. That was Brandon came in Poland. They were in Vaisalis 10%. They built a $10 million downline, but they only got 10% of that. So they made a million dollars, but they sold $10 million of the product. And they're like, wait a minute.

You're saying we could make our own product and sell all of it. Boom. They're in. Right. So for me, like if I look at the funnel world, like personal development is for me, it's like the gateway drug that gets people into my whole world. And so I'm building this personal development business specifically as the gateway drug to get you to want to start a

business because after you have a business then you got to have a product then you need a funnel then you need traffic then you need everything else so i get that's how i look at the world is through funnels and uh how many of you guys did i just tell the story of your life up to this point raise your hand everybody in this room right here for sure so i know my customers very very well so i'm i because i'm my, I was me 10 years ago. I remember it was Manatech for me. My friend told me Manatech. I was like, wait a minute.

So you're telling me that I can sell people and I'll get money from them. And this time people I'll get money. I'm in, let's go. So I am the product of the product. I love it. I love network marketers. Um, but eventually you're gonna become funnel builders. Cause that's, that's the progression of how we all go. So I can't wait to see the podcast.

You put this on and people are like russell's so weird did that answer your question what was even the question i don't remember we just had fun though is that shiny object oh yeah that makes a lot of sense that oh my gosh what was the question that's amazing well bell thank you so much let's give bell a round of applause here that was awesome thank you for that detour that was awesome yeah actually something you said that i don't think we talked about too much

in this i think would really resonate too is like i know my my customers, you said, because that was me 10 years ago. And I think a lot of times that's what people skip. We hear like, I want to serve all these people because the market, there's a market there, but sometimes, you know, um, uh, JLD talks about this a lot, right. Where he talks about this dream customer. Yeah. And this avatar, like his was him five years ago. And then he went and described it like, Oh, I drive an hour to work. I drive back. Like maybe you could talk a little bit about i'm sure people would love to hear it yeah i wish we had that clip of jld it was really cool he's here on the stage and he was like my new customers jimmy jimmy uh works nine to five hates his jobs wife's wondering when he's gonna like get a raise and he

knows he's not gonna get one he drives an hour after work every single day listening to self help and personal development podcast hoping and praying that something will change his life uh so he doesn't have to it is the whole rant he went 10 with my kids and that's it. Yeah. And he's, and like, that's my cut. That's Jimmy. That's who I'm selling to. That's who I'm speaking. That's my podcast. And he figured that out. And I think it's the same way. Like, it's funny. Cause, um, for me it was 12 year old rusty. So my nickname growing up was rusty. I fact, I didn't know my name was Russell until, um, first day of kindergarten. And they're doing a roll call. They're like rusty, rusty. And I'm sitting there or they said, Russell, Russell. And then by the teacher's like, what's your name?

Like Rusty Brunson. And they're like, we don't have a Rusty Brunson. And she's like, oh, your name's Russell. I'm like, no, it's Rusty. She's like, no, your name's Russell. I'm like, no, it's not. So I remember going home that day. I went home that night and I was like, mom, the teacher said, my name's Russell. She's like, oh, it is. I'm like, what? I've been lied to. My name is Russell. I had no idea. Right. And so, uh, anyway, so there's, there's a, that was, that was me. So when I was like, kid, you guys don't start just collecting junk. And I was reading, I sit in my room. I remember cause every day I get a stack of junk mail, this big, I sit in my room and I'd open up the letters. I'd read the sales

letters. And I remember 12 year old rusty, whether or not I got sold on it. I'd read someone sells it. I'm like, I got to get my mom's credit card. And so I put that in this pile right here. I realized what I put it down. What? That seems stupid. Like, like, I got to get my mom's credit card. And so I put that in this pile right here. I read the other one. I'm like, what? And I put it down. What? That seems stupid. Like, Ooh, I didn't get my mom's credit card. And so I literally sit in my mail like that.

So when I create offers now, all I do is I put myself back in 12 year old rusty. And I'm just like, which pile would I put this offer in? Like I was running the copy for selling online. Um, I was like, what would trouble to rust to be like, yeah, I'm in. I got to go to that. Yeah. A hundred percent. So that's, that's the lens, how I write all my copy of my things for. So again, it's like, who are you five years ago or 10 years ago or like before you started this mission? Like that's who you're called to serve. Um, I remember, uh, at funnel hacking live, um, I'm gonna blank out

his name right now. It's like one of the most famous speakers of all time. This is embarrassing. Anyway, he said something really cool. It was awesome. Back to you, Bill. Anyway, no, but what he says basically is like, I'm going to say it. Ed, I love you. Anyway, so he said like- Rory's going to tell him he said that. No, but Eddie said it was really cool. I don't know why I was thinking something. I had another name in my head. Anyway, so what Ed said was really cool. I don't know. I was thinking something. I had another name in my head anyway. So what Ed said was really cool. He's like,

he's like, if you were broke, then you can help broken people. Right? If you were unhealthy, you can help healthy people. Like, like you went through the trial in your life to figure out the answer,

right? Like God gave you this gift, which we call a trial. Like you went on the path to discover how to, how to fix it. You came out the other end, a better person. Right?

And then now we have this gift that we're supposed to give to other people. Like it's, it's really, it's really beautiful when you think about it that way, right? It's like, we all get these, these problems and we go through the process, like, and then you learn, and then your, your calling is to go help the people that are just like you. And, um, anyway, I look at that from that circle. It's like, it's just like the really cool, beautiful thing. So anyway, you've all been called and the trials that you call trials that are actually the gifts that God's given you. They're qualified. That you've learned through.

Yeah, they're qualified. You've protected. They've helped you. Now you have a blueprint. Now you have a roadmap to go help somebody else. And who are you helping? It's like you five years ago. What would you have done?

How much could you have shortcutted your time knowing what you know now? How many times have you done that? Like, man, if I knew what I know now, I'm going to go back. Oh, yeah. If I go back 20 years ago, I'd be a billionaire in like 15 minutes because I know, you know, like that's what you're doing. You're taking what you know now and going back to like you five years ago. Let me help you guys.

Like that's the game. And it's such a fun game.