The Russell Brunson Show - (Q&A) Leverage Your SKILLS... To Land Your Dream Partnerships

Episode Date: February 17, 2023

How can you take your current skill set and use it to open doors for your dream job, partnerships, and more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. visit td.com slash di offer to learn more you're listening to marketing secrets with your host russell brunson what's up everybody this is russell brunson welcome back to the marketing secret show today is another q a episode today we've got a really cool question from Jesse Price. Jesse's a freelancer, and he had a question about, well, actually, I'm not even going to tell you.

Let's load up the question so you can hear it from Jesse's mouth, and then we'll jump back in and answer it. Hey, Russell. What's up? My name is Jesse Price, and I actually work with Quinan, one of your top copywriters. I work with him and his agency as a freelancer. But I wanted to know if you had to start in the digital marketing space all over again, online marketing, internet marketing, and let's say that provided you already had the funnel build structure figured out, if you could already do that skill set pretty proficiently for yourself and for others, what would be the number

one skill that you focused on outside of that? Would it be driving traffic? Would it be launch campaigns? Would it be offers? Would it be copywriting? Would it be, you know, video creation? What would be the number one skill? If you were just a freelancer on your own or you and a super small team, just kind of curious to say what that would be. I have read your books. And if you cover this previously, then I missed it all the times that I've read through your books, but just curious, appreciate it. Love your show. Love your content. Thanks, man. All right, Jesse. So great question. Um, and I know this is a cliche answer, but the answer is

it depends, right? It depends on your skillset. Like what's the thing that you like to do the most. That's what's so cool about digital marketing and any, you know, any of these businesses, it's like, there's, there's all these different things, right? Um, there's copywriting, there's traffic generation, there's ads, there's design, there's, there's all these pieces. And so the thing is like, what's the thing that you're most obsessed with? The thing that gets you most excited, the thing that like you bring unique value to the, to the table that nobody else has, right? Like, that's the question. Like, what is that thing for you? That's, that's different. That's better than anybody else can do because that's the answer, right? Leveraging that.

I look at my team right now and like, I have some of the best copywriters in the world, but if they pitch me on funnel building services, I'd be like, ah, right? I got some of the best designers on the world. They pitch me on copy services, ah. It's like, what's the unique thing you have, right? When I started building relationships after ClickFunnels got launched,

the unique thing I had was I could build funnels, right? And for me, it was like, I can build a funnel, I can drive traffic, I can do all these things, but most of them had an email list, most of them had these things, but the piece they were missing was the funnel. And so what I found is I found people who were authors, who were launching books, who were launching them on Amazon or whatever. I was like, oh, don't do that. So good examples.

When ClickFunnels first came out, first year, that year, Dave Asprey, the guy who wrote The Bulletproof Diet and made up Bulletproof Coffee and all that kind of stuff, he was launching his cookbook. He had already launched book number one. Cookbook was coming out. I'd seen him messaging it on social. I also knew he'd used ClickFunnels. We saw a ClickFunnels page of his in the past. So I found his team. I was like, hey, I see he's launching a book.

Do you guys need help with the book funnel? They're like, what's a book funnel? I'm like, oh, let me tell you. And so I told him and then we flew out to LA or whatever the Bulletproof Cafe was at. We flew out there and we did a book funnel for him. We filmed him, filmed upsells, filmed downsells, took everything. My team built it all out. And we built a relationship with him, gave him this funnel, handed it over to his team, and they ran

with it. Sending it out with Tony Robbins. About the same time, Tony was coming out with his new book. And so I'm like, hey, Tony, your book's coming out. So you're putting it on Amazon. You're doing this big PR thing. Can I help you build a book funnel? He's like, sure, what's a book funnel? And then boom, we had to build a book funnel for him help him and it was it was amazing right and so that's the um that's the real answer like what's the unique thing you have right and what's your end goal for me is like I wanted like my only end goal was like I wanted to get really cool people using click funnel so I was just going and doing these things for free right but if you came and you're like I want a client like what kind of client do you want like who's your dream person to work with you know recently

and I can say this now because yesterday is the time I'm recording this. I signed the contract, but some of you guys probably know I'm mildly obsessed with Napoleon Hill. He's my favorite author. And I love his stuff. And so I was like, I want to, I want to, I want to publish this thing. I'll put more things out there. I got like, this is my skillset. Like I want to, I want to take what he's getting, what he's created in the past and help blow it up. And so I was like, I need to build a relationship with the Napoleon Hill foundation. Right. And so we came to them and it's like, what do they need? Like, how can I help them? Like looking at all this that they have

and it's like, how can I help? And then coming in and saying, hey, this is who I am. This is what you've got. I can do this thing, right? For Tony, I can build a book funnel. For Dave Astor, I can build a book funnel. For Napoleon Hill Foundation, it's different. You guys will see what it is soon.

But it's looking at those things. So I'd almost say more so than like, what skill set should I focus on? It's like, what's the end goal? Like, what are you trying to get to? Right. Begin with the end in mind. Like I want to, for me, it was like, I want to publish Napoleon Hill's books and I want to do more than just like republish a book or create courses and membership sites. And like, I want to do a whole bunch of really cool things around that. And so I was like, that's the end goal. So now I know what that is. And here's the skillsets I have. What's the gap that's happening in between here and here? I can go and fill the gap.

I can add value. I can help people out along the way. So that's my recommendation. I know it's not like this is the one thing. But the reality is it's not the one thing. It's your skill set. And how do you bridge a gap that somebody else doesn't have, right? It's tough.

If I was to go, let's say I wanted to do a deal with Dean Graciosi, right? He has a team and he's got great funnel builders. So it like my skillset might not work for him. So like, cool, I'm not going to go do a partnership with Dean because he already has the things that I'm, that I'm, I'm looking for. Right. But over here, there's, there's an opportunity. There is somebody over here, um, where they, they have a huge gap. And so I'm looking for gaps. And, um, yeah, so hopefully that kind of helps you, helps you to think through this. But I think the most powerful thing that most freelancers are forgetting is like they're going out trying to just get a gig, right? And I've hired a ton of freelancers in, you know, from copy to emails, to design, to everything. And I think a lot of times that a lot, a lot of freelancers are so short sighted

where they're like, I'm going to do this deal for money. And they just trade, you know, time for money type thing. That's like where so much of these things kind of, uh, land on as opposed to looking at the bigger picture. Like I didn't charge Dave Asprey, I didn't charge Dave, I didn't charge Napoleon Hill foundation. Like, um, but I was trying to do something bigger. Like what's strategically, like how can I bring my skill sets into an organization, into something where I'm not just getting paid X amount per hour, X amount per email, X amount per funnel? But there's synergy, right? The Napoleon Hill Foundation project, I think over the next 12 months, my take home from that will be at least $10 million in my pocket, personal.

And so is it worth the time and energy I do to get that connection, build the relationship, do the thing, and then doing all the work now? Yeah, but it's going to be super profitable for them, huge win for them. It's also going to be hugely profitable for me as well. It's just thinking through it through that lens of just like how does the skill set you have, how can you turn that into something bigger? A lot of times it's not just I'm going to write emails for you, but it's, in fact, who was it? Bob Sterling, he's a licensing guy.

He has a bunch of courses on licensing he wrote six emails uh or 80 or whatever it was he wrote an email sequence for i can't remember mark i'm gonna say chiropractor it might not have been and he went to this local chiropractor ran it it converted really well so he took those six emails instead of just like going and writing emails for that chiropractor for the rest of life he took the six emails and he took those and he licensed them so he went to another chiropractor said hey i of his life. He took the six emails and he took those and he licensed them. So he went to another chiropractor and said, hey, I have these six emails. I can take your dead files. You send these emails out to him. And from that, you're going to get X amount of clients. I'll license these to you for $1,500 or license to you for 20% of any profit that comes

in from whatever it is, right? And obviously he took these emails here at once, licensed this chiropractor, sends the emails out, money comes in, takes the next chiropractor, next one. It starts like stamping the scene. It takes the six email sequence and now like licensed it 500 times and makes insane amounts of money. You look at Hermosi. When Hermosi had gym launch, it was the same thing. Like he had a process he had created to launch gyms. He went and physically flew out and launched five or six different gyms or a dozen gyms, 2,000 gyms, whatever. Then he came back, licensed the process, sold it for $36,000 to a gym to take his process and to launch their gym,

right? And it's crazy. All it was was a membership site with videos, right? Most of it was charged a membership site and sold it for 50 bucks a month to gym owners. But instead, he's like, instead of selling access to the membership site for $50 a month, I'm going to license this con, license the emails and sequences and the ads to people for $36,000 a year, right? And just like taking the same thing, but structuring it differently, right? And just like taking the same thing but structuring it differently, right? And so those are things like looking at your skillset, how do I structure this to increase the value of what I'm doing? And especially in a different organization

or a business or something you're trying to tie yourself into, where is it that what you're doing is unique and different, like they're missing that gap? They don't have a webinar, so you're bringing in a building webinar for them. They don't have a book for them, so you bring that in.

Now it's like you're this revenue generation part of the business they didn't have before, right? Or you have a team that can drive ads, right? I had somebody who messaged me, and I get people all the time, but someone recently who I know has run nine-figure campaigns for different people, and she messaged me and was like,

hey, do you have any funnels you're struggling with that you want us to take over? I'm like, yes, I got like four that are amazing, but they're not working. She's like, I can just take them over and we'll just do all the work for you and we'll send you some money take over. I'm like, yes, I got like four that are amazing, but they're like not working. She's like, I can just take them over and we'll just do all the work for you and we'll send you some money every month. I'm like, done.

Like, because again, it's like I have a pain point in this specific section and area of the business and they can take it and they can run with it. So anyway, this is not so much like here's the answer as much as here's the thought process. Here's the things. Here's how to strategically think about this differently so I can open up more windows.

It can increase the value of what you're bringing to the table for a business and hopefully land you the dream partnership, dream job, dream gig. Yeah, so hopefully that helps. Anyway, if you enjoyed that, you guys, please share this with other people. Let people know about the Marketing Secrets Podcast.

Jesse, if you didn't answer, then please come back again to marketingsecrets.com. Resubmit another question and hopefully I'll answer it better better but hopefully some of you guys got some value from this and again if you want me to answer your question live go to marketingsecrets.com there's a spot submit your question and maybe i'll answer it live on the show thanks everybody and we'll see you guys on the next episode of the marketing secrets podcast