The Russell Brunson Show - (Q&A) Simple Strategies For Optimizing Your Funnels

Episode Date: September 4, 2024

In this episode of the Marketing Secrets podcast, I share a dynamic Q&A session in the One Funnel Away program where I answer some thought-provoking questions from our community. These are the questions that entrepreneurs, marketers, and funnel builders are grappling with, and it’s always a blast to dive deep into strategies that can take your business to the next level. Listen as we discuss high-ticket funnels and the critical role that messaging plays in their success. I share insights on how to streamline your funnel processes, particularly when it comes to integrating external tools, and why focusing on the messaging can often be more impactful than complex automations. We also explored the importance of consistency in lead generation and how to manage ad spending effectively for high-ticket items. I offered advice on how to scale your funnel without overwhelming your sales team and the importance of refining your approach to cold and warm leads. Key Highlights: High-Ticket Funnels: Tips on optimizing messaging over automation to drive conversions. Lead Generation Consistency: Strategies for maintaining a steady flow of qualified leads. Ad Spend Management: How to effectively scale ad spend without risking your ROI. Funnel Optimization: Why simplicity can often outperform complexity in funnel design. Whether you're refining an existing funnel or building one from scratch, this episode is packed with actionable advice to help you optimize your strategy and boost your sales. Tune in and let's take your funnel game to the next level! And get inside our next Q&A session for FREE by setting-up your ClickFunnels account today! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

This winter, take a trip to Tampa on Porter Airlines. Enjoy the warm Tampa Bay temperatures and warm Porter hospitality on your way there. All Porter fares include beer, wine, and snacks, and free fast-streaming Wi-Fi on planes with no middle seats. And your Tampa Bay vacation includes good times, relaxation, and great Gulf Coast weather. Visit FlyPorter.com and actually enjoy economy. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. As you know, this is Funnel Hacking Live week, and hopefully you're not listening to this right now. Hopefully you are actually at Funnel Hacking Live experiencing this

and getting your minds blown and your lives changed. This is dropping Wednesday morning, which means today at four Vegas time, the event kicks off. So if you're still on the fence, this is literally your last shot. We're starting in a couple hours from now. So go to funnelhackinglive.com, get your ticket, and then spend the next four days with me live because it's going to be even better than through a podcast. Podcasts are great, but I'm going to be live and come on, come hang out with us. So that's number one. Today we're actually going to do some Q&As. I didn't have time to record a full-blown episode this week just because the chaos of things. And so last week while I was

working on slides, I actually jumped in and we did two things. Number one, this is actually kind of funny. So we're thinking about different ways to promote Fun Hacking Live. What can we do? And I was like, oh, let's, let's jump on Clubhouse. I have like 142,000 followers on Clubhouse. That should be an effective way to get some people to show up. So we jumped on Clubhouse. I went live to my 142,000 followers and guess how many people showed up? Zero. Not one. Not even one. Isn't that crazy? And then my team's like, what about Twitter Spaces? I'm like, what's Twitter Spaces? Like it's Clubhouse, but on Twitter. I'm like, I've never done it before. And so we jumped over there and went live and guess what happened? We had a few people show up. So it wasn't too much better, but we had probably, I think by the time I was done, about 30 people showed up and I was like, I don't know what to do right now. You

should get tickets to Funnel Hockey Live. And then who's got questions? So I think I answered two or three questions. So my team first off is going to pull the Q&A from Twitter spaces. And now I'm actually pumped about Twitter spaces. So maybe we'll hang out there more often. So if you guys, I don't know if you follow me on Twitter. I don't even know. I know nothing about Twitter. I don't tweet. It's not even Twitter anymore, right? Is it X? I don't know if you follow me on Twitter. I don't even know. I know nothing about Twitter. I don't tweet. It's not even Twitter anymore, right? Is it X? I don't even know. Anywho, yeah, so in the future, come hang me out. I'm going to do a bunch of lives over the next couple months.

I think I really enjoyed the process. I used to love Clubhouse when it first came out. So I'm pumped about Twitter spaces, trying to figure that out. Or X spaces. I don't even know. Whatever it's called. But here's some Q&As from that. And afterwards, for the One Funnel Away Challenge members, we did another Q&A on Friday while I was working on my slides. I jumped off real quick to jump in with them.

As you know, if you're part of the One Funnel Away Challenge, every week, both Trey Llewellyn and I each go live separately. He goes live for all the e-commerce members. I go live for all those who want to be experts and do Q&A. And so I had some fun Q&A as well. So this will be a Q&A session for you guys from two spots, from Twitter spaces initially, and then over there from, uh, from whatever it's called, what is it called? From the one funnel way challenge. That's what it's called.

Keep telling Friday. I'm not slept in a week. That's what happens. Funnel Hacking Live week. We're getting prepped. We're getting ready. I'm building so many presentations and it's going to be awesome. So that said, I appreciate you guys. Hope you're an amazing. And, um, I hope you enjoy this Q&A session. And if you don't have your tickets yet, we're getting started anytime now. Go to funnelhackinglive.com. Come hang out with me live. All right. I hope you love the session.

Thanks, guys. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Good morning, good evening, good afternoon, rock stars. Depends on where you're watching from today, but Dante here alongside Mr. Russell Brunson himself. So glad to be with you guys.

Man, Russell, how juiced are we for FHL? You have no idea. I've not slept in days, but I'm feeling so good. We're so close, so excited. It's going to be awesome. I've not slept in days, but I'm feeling so good. We're so close. So excited. It's going to be awesome. I literally cannot wait. This is the anticipation's been building and we're like right there. It's a fun time to be alive. But man, let's get this start. Let's get this session started. Let's have a great time. We only have an hour. Let's get right into it and have some fun. We're going to start with, I hope I pronounced this right, Rahasta. Hello, Dante. Hello, Russell.

Yeah, it's Lucy. I just have a hard time changing that back. No, there you are. I see it now. Yeah, thank you. I don't know if you received that email. I sent you another email. So maybe when you have time. I know you're very busy this week, so you can have a look at it.

But the question is for Russell and you. It's pertaining to a high ticket funnel that we've created, basically. And unfortunately, I'm sorry about the camera. And also, I cannot show the funnel right now because I'm only using the phone. But I just want to explain quickly that it's a high ticket funnel where clients are ran to a questionnaire, which is called a scorecard. And then they're provided with results based on the scores. And then they're invited to have a discovery call, you could say, to discuss those gaps analysis. And then we can provide them with solutions, right, for, you know, for helping them perform better. These are the targets are actually SMEs, which are small, medium enterprises. So now the issue I want to ask about is pertaining to the external tools that needs to be used, because in order to create them, they are AI tools,

they need to be integrated within the funnel. And this is where I have an issue because I'm afraid that the data is not circularized that way enough. So I was thinking that perhaps it would be better for us to have a way actually that we start with the funnel, on ClickFunnels, and then we extract the sensitive data that is gathered from the original forms. And then we actually put it back under tools only the ones that are you know like to be processed is that possible to do this or oh yeah 100 and lucy one thing i want to share with you about click funnels is anything is possible wonderful once you we like crazy complex stuff like that all the time we can get all inside a click funnel so yeah it's definitely possible there oh that would be really good but uh so like some of the stuff that you've said may be good to have a

developer in when it comes to you know just like really i don't even think you need a developer zapier is really what it sounds like to me but you're running a high ticket funnel with an application on the front end you mentioned your scorecard but i wonder do we need a scorecard why not just run an application like we just launched our survey funnels and click funnels on the front end. You mentioned your scorecard, but I wonder, do we need a scorecard? Why not just run an application? Like we just launched our survey funnels and click funnels. So we have a survey, an application that you can have people fill out a step-by-step questionnaire. They come fill out that questionnaire and then instead of giving them an immediate scorecard, say, great, thanks for your submission. One of our well-established representatives is reviewing

your score or your quiz right now, we'll reach out shortly with the recommendations or with your score or with your results, right? And then just skip the whole score thing. Go right from application into having a meeting with one of our people. And that meeting, of course, is where you sell the high ticket thing. But I'd love to hear what Russell thinks about that. Yeah. I think the reality is both ways work. I know Steve Larson's been teaching the survey thing. He's been using ClickFunnels. He has a thing where the thing, it pops out a result. It's kind of a cool, fancy thing. I'm not against that at all. But like Don said, a lot of times we're adding extra complication because next week or two. And we spent the majority of our time focusing on the messaging of the VSL because that's the thing that actually gets somebody to register, gets them to show up, gets them to buy. And that's where the core focus went on was really the messaging there. So just don't forget that. Like the automations are always cool, but messaging always trumps automations.

So just make sure that the focus point is like what's the hook? What's the angle? What's the thing that creates desire for the phone call, for the solution, the result you offer? Because that's the thing that's going to increase sales more than most automations will. Oh, wonderful. Okay. Thank you so much for that. Well, this was the next question I was going to ask pertaining to this.

It's because of the leads. We have some hot leads based on the, you know, the clients that I already have, but I figured that it's not going to be enough. We need to also run this to cold and warm leads. What do you think would be the best way of doing this in the most impactful way, but without having to cost, you know, too much cost on the ad factor here. Because I know it's a high ticket sell. And I know usually we give them, you know, like the lower, you know, price, you know, assets or things of that sort, or even lead magnets, which is what we're doing really with the free session. What's the price point of the high ticket you're selling?

$20,000. Okay. So typically in a high ticket VSL funnel, like the metrics you're looking at, because you got to spend money to get people, especially on consistency and lead coming through. Like on the low end, you should be spending $100 to get an application. On the high end, it could be $300 or $400.

So that's kind of the window that we're looking for. But then for every application that comes in, ideally you're making $1,500 to $3,000 per application. So you spend $100 to $300, you make $1,000 to $1,500 average. So that's the game. So the goal is to spend as much money as possible. In fact, my whole goal with every one of our funnels is how do we get to the spot where we can spend $100,000 a day?

That should be the goal. I want to spend as little money as possible. It day like that should be the goal not like i want to spend as little money as possible it's like no no i haven't spent as much money as possible but you gotta get the metrics first right so it's like okay exactly a thousand dollars from thousand dollars can we get 10 applications or we get three like what's that look like how do we tweak that and then from there we go to two thousand and five and then from the applications coming in what percentage we closing because again you don't want to run this in the hole. I had somebody last week, I did Q&A, it was a different group. And the guy was like, yeah, we spent $120,000 on ads, not any conversions. I was like, what are you thinking? Like spend $1,000, then stop if it doesn't work.

Don't keep spending like little bits of testing and testing, right? We spent a thousand bucks. See if you get, you know, five to 10 applications filled out. And from those five to 10 applications, how many close? You close one, you made 20 grand. You spend a thousand, you see if you get five to ten applications filled out. And from those five to ten applications, how many close? You close one, you make 20 grand. You spend a thousand, you make 20 grand. Sweet. Let's double the money next week.

And then let's double it. Keep doubling it until it stops working. But that's how we scale funnels. So the goal should not be spend as little as possible. It should be spent as much as possible, but slowly so we don't lose our shirts in the process. Does that make sense? Okay. Yeah, that does make sense.

It's just that i had a feeling i thought that when we talked about uh facebook forms that they themselves are a way to actually get a lot of new leads so i thought perhaps that would leverage you know on um on the spending factor but if it's necessary of course um there's a million ways to there's a million ways to make you know there's not like one cookie cutter way. Like for us, we drive from Facebook ad directly to our VSL funnel. That's for us. I know people who go to a lead funnel on Facebook and they have an email sequence. And so it all just changed.

When you all send out, you look at the funnel day. Okay. How much money is it costing us per completed application? And how much money do we make per complete application? Those are the two metrics that should drive entire high ticket business for you. Okay. Okay. for you. Okay. Okay. Very good.

Okay. Well, welcome back. Thank you so much. Looking forward to next week at FHL. Funnel Hockey Live. Let's go. If you don't have your tickets yet, go to funnelhockeylive.com. Big time.

I know everybody here has already bought their tickets and I know you guys are already going. But if you have questions about FHL, after Russell's time is done, I'm going to be going over that one more time. I hope to see everybody there. And I have a quick question to build on that, Russell, when you're working high ticket, do you really focus only on advertising? Is that your main focus to get an advertising model that works and is scalable? Or do you also focus on front-end funnels leading into the high-ticket? Cool. So first pass is like, how do we make this work with paid ads directly? Because if we can get that on, because the biggest thing, especially if you have a sales team and people calling on phones, the number one thing they need is consistency. Having big fluctuations don't

work. The biggest mistakes I made in the past multiple times, so don't make this mistake, is I get the VSL funnel done. I email my entire list and they get like 10,000 leads in one day and they're freaking out. And then they get so many leads they can't call them all and then we lose all this money. And then like three weeks later,

all those leads are dead because it's been three weeks since they got ahold of them. And then there's no leads. And then we have to fire like 20 people and the whole thing falls apart. So what's better is like consistency. So for us, it's like create a VSL funnel,

start driving traffic. How do we get spot where it's 10 applications a day, then 20, then 50? And that's where we're trying to get that consistency. And then after that baseline's in place, again, I still don't go to email my whole list because then it's like, all of a sudden it ruins the whole metrics of the business.

So then I might do that point. Then I come back to a front-end funnel and then this is almost like a filter. So I'll email my list to the front-end funnel, right? So it goes to a million people, 100,000 click, 10,000 go to the landing page, 5,000 click, 10,000 go to landing page, you know, 5,000 buy something and they go up, sell, down,

sell on thank you page. Then we push people to applications. But so it's taking this like huge list and gets down just the cream of the crop who actually sees the application. And that way it's not a huge spike, but my best customers get filtered down and I can put them into the sales funnel.

And so that's kind of how I look at it as a one-two punch. But number one is all about building and creating the consistency so that you have a business model, not a promotion, because it's, it wreaks havoc on sales guys to get 2000 leads one day and then zero leads next week. Like, yeah. Man, that's gold right there. I already can't wait to go. Thank you so much. That was awesome. Yes, great question, Lucy. Thank you for that. By the way, you guys will see our new VSL.

You'll probably see our new VSL funnel launch next week or so. It starts with me in an ice bath. And for me to get the hook of the ice bath, I spent 18 and a half minutes in 30-degree water trying to get the hook. It was so cold. So when you see that video, please, like, give it a thumbs up and a heart and say thank you, Russell, for freezing for marketing. Anyway, let's hop over to Brooke. Good morning, Brooke.

Hello. Sorry. I had to unmute myself there. Um, I am super excited to be on here. I have been working on my funnel. So thank you very much for this time today i'm glad i could catch up on here russell sorry my dogs are barking apparently um if you can um allow me to share my screen i would love to just show you my funnel and get them to shut up of course they didn't bark at all until i unmuted my call here so i apologize okay so if I can share my screen. Perfect. So a little bit about me. I've been a hairdresser for 24 years. I'm an educator for the last 12 years as well. And I'm a Reiki master and I do energy and mindset coaching. I travel all over the US and I teach in salons and other businesses on how to protect your energy within your business so that you can foster better self-care and better care for your whoever you're being of service to. So this initial offer that I have is an e-book and it is about abundance secrets.

So I just kind of wanted you to take a peek at it. I believe it's ready to launch, but I had a couple questions. So essentially, this is the beginning of the funnel here. And I was wondering how important you think it is to actually have a video on this first page? What's the price point of what you're selling? So the ebook is $7. And then what it does is move into a, the OTO is, sorry, the terminology here is new for me.

So, and you're still on this page and I don't plan on leaving you there. I'll pitch it for you. It'd be awesome. Yeah, man. Thank you. I'll pitch it for you. It'd be awesome. Yeah, man. Thank you. I'd appreciate it. But anyway, the OTO for this particular offer

is for them to join my community. So I have the offer. I actually have a split test set up for this. The initial offer is three months of group coaching with three months of my private community. And it would be $297. And then I have an upsell here for a self-care journal that I created, as well as another inner circle upgrade where they could get box or access and three one-on-one sessions for an extra $300. So that's kind of where I'm at with this. I have a mastermind that I'm currently in

beta on. So eventually I will have like a larger course offering. So I have that value ladder growing. I'm just in the, you know, building it out right now, but this is where I figured I should start. Cool. Love it. All right. So my recommendation, number one, you're trying to brand yourself as an expert and you're selling masterminds and coaching. And as far as you putting a video on the sales page infinity percent i would because you got to start building that connection from the very beginning and what i would recommend doing i was looking to see if i have one right here um okay so this is an ebook that i give away on a thing but what i did is i printed out a copy kinkos and i spiral bound it and that way um during the video i can be like this is the book it's so awesome check out here you get like if you want a digital copy of this but that way like the video

like you see like i love having um a tangible version of whatever it is because like does that make sense like having a tangible like yeah absolutely even though they can't get it i even tell like yeah when you get it printed out spiral bound it's so cool it's gonna have all these cool things you're gonna want inside of here but that way but it's really simple video script doesn't be hard um there's this script i talk about in the dot-com secrets book it's called the who what why how script and it's really simple so yeah like that's what he's like like yeah so who's this for yeah who are you what do you got why do they need how like how can they get it like that's what i just make a really simple bit of that two to three minutes long you showing it like your peak excitement about why you think it's awesome.

I definitely put that on there because even this right now, it's like from burnout to abundance. Like, I don't even know who this is for. You told me, you told me who the market was, but I don't see that above here. Right? Like, I don't know. It's for entrepreneurs. I don't know. I don't know who it is.

Entrepreneurs is who I'm targeting in general. Yeah. Cause I started out with just beauty industry, but I started having so many people asking me outside of the beauty industry. So I really feel more drawn to a broader entrepreneurial audience. So I get it now that I can put that in there.

Yeah, the one thing I'd be careful of, a lot of times we want to go broader, but broader is also harder. So even if you do want to go broader, maybe it's going broad, but I would still target like, uh, entrepreneurial, like entrepreneur audience as a whole is, is huge and it's big and it's broad. Right. And like, and it's harder to target. Again, if you go slot owners, that's way smaller. Maybe you don't want to go there, but even within entrepreneur, I'd pick like, who is this man? Is it women? Is it startup people?

Is it, is it people that have been doing a a long time like all those kind of criteria i try to have those things to filter out on a landing page so like i can okay like entrepreneurs making over a hundred thousand dollars a year who want to get to a million or entrepreneurs are just starting who are you know i mean so very you know or entrepreneurs are over a million dollars a year but you are burned out and tired yes you know something very specific that way because that's okay that's going to call up the dream client versus hoping to kind of cast a huge net. You know what I mean? Well, and I appreciate you saying that. Cause to me, I think what I do, I have a tick talk cause Instagram annoys the shit out of me to be honest. But, um, so I started a new tick talk

and I have my, my handle is grounded professionals. I've been saying highly driven entrepreneurs, but I like what you're saying about the verbiage even being specific to the income. Cause to me, it's the ones that are really highly driven. They're feeling burnt out. They're feeling overwhelmed. They're not understanding that through mindset shift and really looking at perspective and how the subconscious works, that you're able to actively do more and be more effective and be more efficient than just hardworking yourself to death. Yeah. Okay. Yeah. I think in all things, and then over time you can expand, but it all starts with, with niching and building the audience there. And they started going bigger. Like for us, it was like, when I started, it was like people who

know what funnels are, that's who we sold to. And the venture was like, okay, people who loan marketing and then people who, you know, and like, and now I'm a spot where I'm, I'm trying to target all entrepreneurs, but we're able to spend a million dollars because of our back end. So deep starts niche and then starts building and growing wider. The funnel, you start going up the funnel over time. But if you start over time, it's really hard to make the metrics work for most people. You know what I mean? And that makes sense. And I don't want to keep you much longer, but that does, I just, one more small question is since I started in the beauty industry and I have so much experience in it, I've done sales, I've done it all within the industry. Do you think I really should just stick

to that niche, even though it's growing and just let it stay there and whoever comes in can come in, but more focused on that niche. If it was me, 100%, I would do that. Uh, until, until you're made, like, until you pass like $10 million in sales and then start going up broader, but until I do comma exit. Yeah. In the, in the beauty niche, there's $10 million in sales and then start going up broader. Until I tube comma exit. Yeah. In the beauty niche, there's $10 million of your business in the beauty niche if you just double down there. And there'll be people coming who aren't in the beauty niche, but they'll still be attracted. I remember Garrett White because Garrett's like men who are-

I know his wife. Yeah. But then it's funny because so many women try to join his program every year. And he's like, no, this is literally just for men. And so he ended up finally opening a women's version. But for a while, it's okay to say no. We're like, this isn't gonna fit for you yet. And then eventually, you know,

when the pressure builds up, then it's like, okay, now we're gonna do this. And then, you know, it gets really big, so. Yeah, you know what? It's gonna be funny because my husband's gonna say, I told you so. But that's okay. I'm not afraid to be told that.

I just, I think I got excited because I was drawing in a broader audience and I just wanna help so many people. But you know what? It was good to hear this from that perspective. to be told that i just i think i got excited because i was drawing in a broader audience and i just want to help so many people but you know what it was good to hear this from that perspective that it can always it can always grow yeah so for sure yay awesome as far as how the layout is and everything does that look okay you just video for sure and then i should probably stick to that niching down yep yeah i think i think it great. I'll tweak the headline again to call it the right person. Video sales letter view right there.

And I think that'd be the great spot to start testing it. Perfect. Thank you so much, Russell. I appreciate it. Yeah, thank you. Thank you. Scott had a great question.

Scott Winter. He says, if you're an expert, should you even bother with the site or just focus it all on funnels love to hear what you think about that uh yes so sites are just vanity for us to show our moms and stuff like it doesn't actually help at all i've got russellbrunson.com marketingsecrets.com and i have all these like brand domains but they don't make me any money but they're nice like if you're on

if you get pr or something or you're on tv like the tv host wants to see you have a legitimate website but that's not how you make any money so if your goal is to make money and change people's lives funnels are the way after you have like more than one funnel like two or three funnels then you can build a website but we call it secretly inside of the click funnels world we call it a funnel hub because all it is is a spot to like connect all your funnels so when someone comes and they go to marketingsecrets.com they show up they're like what is marketing secrets? Come. Then it's just like links to every funnel I got.

And then I'm sending them down where I can actually make money and serve them. So yeah, it's just websites are just vanity for us to feed our ego and to show our moms that we have real jobs. But other than that, that doesn't actually help at all. So funny.

Yeah. And I'll, I'll stay after and we can talk more about websites i know a lot of you guys probably have questions on that i have a whole spiel we can go through on that all right funnel hackers listen up it's 2025 and let me ask you are your b2b ads actually driving results or are they getting lost in the noise you and i both know the pain of running campaigns that fall flat because they aren't seen by the right people but here's the game changer linkedin ads linkedin isn't just another ad platform here's the game changer. LinkedIn ads.

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roadblock. That's why you need Northwest registered agent. They're like the dream team for business formation, which is 10 clicks in 10 minutes. You can build your entire business identity. I'm talking about formation paperwork, a real business address, premium mail forwarding, and even a local phone number. So you can keep your home address private and stay safe. And it doesn't stop there. Northwest is your one-stop shop for business owners. They've been doing this for nearly 30 years, and they've got the expertise to back it up. From trademark registration to custom domains, Northwest does it all, and they do it right.

You get more when you start your business with Northwest Registered Agent. Don't wait. Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Head to Northwest Registered Agent today and start building something amazing. Let's hop over to Daniel. How can we help today, Daniel? Hey, good morning, Dante. Good morning, Russ. Good morning. So I was looking at episodes for driving traffic, and it said the impression I got is that I should really go for organic traffic. And some of the problems I'm having is that when I post to certain groups, my survey, it gets removed immediately. And so I was considering running some Facebook ads. And this is like for

introductory Bitcoin education for my perfect webinar. And I wanted to get your feedback for that. I posted my survey in my feed last night. I received 130 responses. So that is still working. But when I post to groups, it keeps getting removed. Gotcha. Yeah, most group owners don't want you posting stuff that's leading to a sale somewhere, right? They're all very anxious and fishy about it. I'm the same way. Our team, they post a link, delete them, and ban them for life.

So that's just because that's what – so the way you get around that is you structure – like if you're posting a Facebook group, you structure your Facebook profile. So when someone comes to, you know, uh, facebook.com slash Russell Brunson, they see my profile, like there's, they can find really quickly how to get to my survey. But then I just go into those groups and I'm just providing value as an expert. And that's how you get, like you show up and you're in there Friday expert. People see you like, man, this person's always helpful. This person knows a lot of stuff.

Then what normally happens when you see someone who's very helpful in the group you go and you friend request them you'll follow them and you start seeing them on their feed if there's a whole bunch of links to the things that you're promoting that's how you how you get them um that's it's obviously it's a slower way than just putting out ads but that's organically how traditionally works if you go in the groups provide value no links but people start seeing your face consistently showing up and then they start coming to you. So it's a longer game, but it has worked very, very, very well. If you put it, if you are consistent with it, if you want to turn it on, like flip on a light switch and get traffic quickly, then yes, paid ads are definitely better. And there's a million ways to do paid ads.

It was like running Facebook ads, which are fantastic. Another way that's, that's, it's kind of a blend of organic. Like one of my favorite ways that still works very well today and always will is like podcast directors. You grab your phone, open up iTunes, and go to the podcast directory and go into the finance section. You can mess it. It shows you the top 200 podcasts in each category. You can email every one of those people and say, hey, I have a really cool presentation I give on Bitcoin for or cryptocurrency for beginners I show people is there any way I could get on your show and talk to your audience

about this right and it opens up these doors for you to start getting onto big shows okay there's a lot of ways to get traffic but those are some of the things to kind of think through as you're okay thank you so much Russell I believe I'm going to use the podcast that seems like a good way to have whatever.

Um, if I start showing up on a whole bunch of podcasts during that time, our cart, our, um, our cost to acquire a customer cuts like in a third. So when the more you're out there, it also drops ad costs because people are seeing you from different places. Like,

Oh, I heard him on that person, that person's podcast and conversion goes up. So it's like even a one, two punch between like, uh, organic and paid ads like that. One,

two punch together, um together makes everything even better. So if you always ask me, which one are you, paid or free? I'm like both. Both are the best. 100%. All right, let's keep this train moving. Jonathan, you are next there. Hi, thank you for choosing me.

I'm a scout for NBA and college basketball teams. And my mission is to teach parents, players, and families about how to get recruited to play college basketball. I did the OFA challenge. I've been working on this course since before I started following your stuff. So it's been almost a year. Finally feeling like, okay, it's done. It's getting out. I've made a few funnels, but'm not sure one which funnels i should be

using and i'm not sure what to be doing with the vsl for each of these funnels so um i can either share my screen or just keep talking i made what's the price point where you're trying to sell i'm trying to sell i'm thinking about selling an 800 course is what i'm uh looking at i've been trying to price it like it's an sat course because I figure it's similar enough markets getting players into better colleges. I have a free lead magnet and then I have a $9.99 upsell where I do a video walking you through

every piece of the lead magnet. And then I sell resources like email templates, highlight guide, social media guide. And then I have a upsell on that where I walk you through how to use each of them. Again, just in more detail, that's 50 bucks for each of those. And then I go into the course.

So right now my first, I started off with an opt-in funnel for the free lead magnet, but then I realized I could create this video guide and charge 9.99 for it. And then if that's working well, use that to pay for ads. So I started off- And then I mean $999 charge $9.99 for it. And then if that's working well, use that to pay for ads. So I started off.

And then I mean $999 or $9.99. No, $9.99. Like lead magnet, cheap, cheap, cheap. No, don't worry. I'm not that crazy. Like, wow, that's awesome. I'm young, not that stupid. I have a two, so I started with an opt-in funnel and then I changed the opt-in button

to a two-step order button so that i could work in the order bump and i guess i'm part of me you know as i was writing it out i'm like should i just change this into an upsell but then am i doing like a double upsell to get into the course like i don't know and then for vsls i'm like i'm i'm worried that i'm just gonna be doing the same vsl every time then that then that's going to get boring. If I always do the same, who, what, who, what,

why, how framework. Yeah. Um, gotcha. So I, I typically, when people ask me what funnels,

the best funnel is usually tied to price point, right? So that's why I asked for 800 bucks. So typically 800 bucks is going to be, it's, it's a lot to sell on a VSL. Um, you know,

typically VSL price points are like 37 to maybe 297 kind of the sweet spot for VSL. When it shifts to a higher price point that's when I'm switching from a typical VSL to a webinar. An $800 offer would crush on a webinar. That's the tool I would use to convert people at that price point. I think what you're doing right now is having people register a two- from order form bump. Um, uh,

do you, do you have any of the price points between the $10 and the $800? So I have two $50, uh, I have a $50 resources, resource pack, and then I have a $50 video guide to walk you through the resource pack. Okay,

sick. So what I would do is I would do, keep the funnel you have right now, like $10, $9.99 order form bump up. So one, two, the $50 have right now, like $10, $9.99, order form bump, upsell one to the $50, $50, and then on thank you page, then be like, okay, I hope you enjoyed this.

Now they're like, I do this all the time, my funnel's like on thank you page. I'm like, all right, so class is starting right now. We're gonna jump in right now. I want you to register for this web class. We're gonna go take you through the very first session. I'm gonna show you how to do blah, blah, blah, blah, blah, all right, and they register,

and now you got a full webinar that you do and then to sell to $800. And so it becomes like a thank you page. It's a thank you page offer to get them to the next step, the next funnel. But then also you can run that just as a webinar funnel by itself. And that's kind of how I do it. So look at the back of my funnels. They're always pushing to some other funnel that we're also writing separate ads to.

But that'd be my next step for you is just finish out that funnel and then plugging in a webinar funnel on the end of it. Then you can also run ads directly to it. Awesome. Thank you so much. I really appreciate it. Have you gone through any of the perfect webinar stuff yet? Have you gone through any of the perfect webinar stuff yet?

Define. I mean, I've done, so I did the OFA course. I've looked at the perfect webinar a bunch i've recorded a few videos but i'm i need to get over that perfectionist mindset still like i was so good at it with so many things but now that i'm doing videos i'm like oh no i don't like the way my eyes looked in this and i'm like okay no need to like bring it back i'm scout i'm a scout i've gotten used to being like i have 80 information i need to just get it out but i i'm still breaking that into my head for videos so i've not actually made a perfect webinar but i've gone over it far too many times that's the next step for you man because that's that's gonna be

key unlocks like you've been able to scale and grow as being able to sell the 800 thing and it's gonna be through a perfect webinar um if you're coming to fhl um on day on friday i'm doing two huge sessions two 90 minute sessions they're all just going deep and perfect webinar psychology how to break things all kind of stuff so if you got fhl that'd be awesome the other option is uh september 24th through the 26th we're doing uh another we did the selling online challenge uh two weeks ago we're doing another one and then and that entire three-day event is just building out the perfect webinar understanding it mastering it so either those spots is where you can get deeper into those if you want to geek out with me on on writing the

webinar script so which is my favorite thing to do of all the things so it's gonna be fun i'm in i love it thank you so much yeah man well nice to meet you congratulations appreciate it yeah all right let's hear from sam hey Hey Dante, hey Russell. Hey Sam. Hey, hey. I started with the New York First Funnel Challenge back in October last year, 2023. Had some great input from Dante and the team, so thank you very much for that. So the funnels are pretty much ready to go. I've basically had to take a step back and

actually write a book and so the book is almost ready for publishing so I'm a physiotherapist in the UK by trade and the book is on interview skills for healthcare professionals so it's not what questions you're going to get asked to interview it's the bulletproofing of self-belief and getting people ridiculously confident at going into that interview and absolutely smashing it so um my uh when we first started back in october i was actually thinking of um still sticking down the physical therapy side of things so uh the back pain blah blah throughout this process so thank you to Dante and the team um throughout the process I actually realized that what I'm passionate about is actually helping people to help themselves and by doing that I will inadvertently help their the people that

they're looking after so I'll have a wider impact but also have some time for myself which isn't selling time for money um so I've just got a couple of questions with regard to the book side of things and also just to thank Russell for um posting his things on how he's writing the book because I've been following that as well on Instagram that's uh that's been spot on uh so thank you for that, Russell. The questions are, in terms of the book funnel, my initial thought is to price the book at £9.99, so it's low ticket, and then have an upsell for the audiobook at £2.99. Price it separately and sell it separately on Amazon

at a higher price. So if they're just going directly to Amazon, it's a higher price and they're more likely to come into the funnel, hopefully. And then in addition to it, I've got course options as well. So I've already done a beta test on the course and got some feedback from that. But I've only done it once. And my brain's a bit scattyty so I like to do a lot of things and I'm trying to stay focused and stick on one thing so my other thought is that it would

be perfect for a perfect webinar but only at 30 minutes rather than 90 minutes because I feel like if I deliver a 90 minute perfect webinar I'll be giving away too many of the tactics rather than just the framework. So it's a it's a 10 chapter book. It's at the moment it's 30,600 words and self-belief, body language, manifestation side of things. Applying it that way is all within it, as well as how the NHS system works in the UK and some clinical things um initially I narrowed it really down to physiotherapists but actually when I've looked at the numbers that's not going to be lucrative enough in terms of how many physical therapists we have so I've expanded it to healthcare UK healthcare professionals um so what's the price point what you're selling on

the webinar or did uh so the courses will be um 69 69 pounds for the pre-recorded version and 150 pounds for a three-hour deep dive course which is split into two days so one and a half hours one on a tuesday one on thursday and then i'm not sure with regard to the webinar whether i do that yet or whether i just stick to the funnel i i'm i don't know if i'm trying to so the question is kind of like what to do next basically like i got a bunch of pieces cool so i think what i would do just to make it simple and get something out the door for you is like doing the book funnel like you said right is the book done then mostly done yes um i'm i'm literally

doing final edit and just then working out how to publish it properly so that was another question with your books i know that you because I've got the trilogy and I can see on the the back that it's priced at like 26.99 dollars and we obviously just paid P&P for it and got on board with the first one or challenge and do you sell it separately as well and how do you publish it as such a beautiful book have you got a company that does it for you or do you order it through amazon how do you set that up to be easy to price so those three books the the three secrets books those are done through a traditional publisher so hay house does these um and so that's a little different because hay house they own the rights

to it and i uh in my contract, I have a wholesale deal. So I can buy them wholesale from them to do my free plus shipping funnels. But I have 2,000 other books that we sell. What do I mean right here? They're all just free plus shipping style books, you know? I don't have them close. But we self-publish all those. And so there's a lot of ways to self-publish.

Like Amazon has CreateSpace you can self-publish. There's a site called 48hrbooks.com that we publish sometimes through. There's a lot of just print on or not print on demand but print books you you print and print like 100 of them put them in a warehouse and you can ship them out at a at a time um yeah then you know you can hire designers to to do the internal design and the cover design and stuff like that on sites like odesk um we've done that a lot in the past so that's kind of like the book side and then what i would do for you for the funnel i would like have the have the funnel where you're giving you're

selling the book um and then uh order form bump is where we put the audiobook typically and you said 297 you said like 2.97 cents yeah to bump it up to an audiobook so i charge my audiobooks i charge 37 um which is expensive because i got on amazon it's way cheaper but i'm like you get the audio book plus you get and i bundle this together so it's a unique offer because you want the order form bump the goal the order form bump is try to cover the ad cost so you how do you create something that's you know 27 to 47 dollars is usually the sweet spot for an order form bump so it's like taking the audio book plus maybe it's like some worksheets plus it's like a two-hour console you did with some you're just bund bundling a couple things together to make that so that – because if it's just $2.97, it's not going to help cover ad costs and then it makes the metrics of the funnel hard to work, right?

So that would be the order form bump. And then the next page what I would do is I would take your two-hour webinar you want to sell for some pounds. I can't remember. I get confused with pounds and dollars. 150. Yeah, 150 pounds. I would just make an upsell video then that's selling that and i would call the course it's like hey i have this course it's you know whatever and like and then sell that and have a one-click upsell to the to the uh pounds 180 pounds um and then

and i wouldn't worry about the live one right now like i the live one may be in the future but ideally you want to get a funnel that's just – we can get working. It's not going to take any extra time from you right now and just focus on that right now. So I would put those three things, those three offers in place, create a funnel, and then launch it. And then as you start getting momentum and it starts growing, you start getting people buying the book, then you can release a live event later. But I wouldn't worry about that now because you don't want to like – if you're selling both of them and all of a sudden you get one person to buy. Now you're doing a three-hour live event for one person while you're testing and it's not ready yet and like yeah so it's like make it as simple

as possible on yourself right now just get those three and then let's start driving traffic and just start the process and start getting customers coming in and then from there you can start making some really good decisions and choices you know and what the next best step is oh thank you just one last question very quickly and the expert empires event that you're doing in london you said to nadine when he mentioned about his um uh his two comical rewards mine is here it's currently cardboard but it will be physical eventually um that you have a very tight schedule so when you come down the only reason i would buy a ticket to the expert empire thing is because of you

and to come and see you live and potentially like grab you for 10 minutes afterwards um because at that point i'll be like a month for two months further on and And yeah, so will you actually have time for that? So is it worth me spending money getting down to London to come and see you live? Because I'm already in the ClickFunnels. I'll be renewing my membership in October for the 1997 anyway. So yeah, would that be, I know it probably would

because there might be other people, but I went to an Expert empires event for a pound and they basically told me that i'd jumped the gun by getting involved with click funnels so i was like okay so then i oh we lost your idea i was like well he's like well i'm not doing that because yeah um so yeah it might be worth it would have time or will you not because if not i don't i don't think i i'm moving house at the minute as well so i'm paying solicitor fees and things like that so i'm just like have i got the money for it or not um honestly those events usually pretty hectic for me so i have two presentations and i think there's a vip night so the vip night i think i'm hanging out with all

the vips are i don't know what it is um i've got my boys coming with me as well so um i'll be there for the whole time i'm there usually it's hard to break out an event and spend time because there's going to be 800 people who are there also for me so it's good that's definitely hard um so it's up to you i mean yeah so i i can try to make time but i can't guarantee anything because it's just question is your presentations will it be something that i've not already got on all of all the massive wealth of detail that i have on probably nothing probably nothing shockingly new no okay cool that's probably made my decision but have a great time in london thanks thanks dante Dante. Cool. Thank you, Sam. Hey, funnel hackers,

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hire faster. Remember when it comes to hiring save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need. Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app, and within minutes, we found out a whole bunch of subscriptions.

In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up, and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending, and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, RocketMoney canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. RocketMoney has over 5 million users, including

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Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. Let's hop over to Mark. How are we, Mark? Hey, can you guys hear me? Yep, we hear you? Hey, can you guys hear me? Yep. Okay.

Appreciate it. So just to introduce myself, Russell, I'm an entrepreneur. I've been a stock market trader, and I also wrote a book, which I have right here and uh one of the things I'm trying to do is I'm trying to uh get a uh what do you call it an app created uh so that I can put I have a system that I created uh to help people be more consistent over time because I know a lot of times what happens with entrepreneurs and I've seen this happen over and over again, entrepreneurs get very,

very excited about a particular thing. And then they, they may start at it for three or four weeks and then they drop off and never see them again. So my system is to try to help people be more consistent over time. So I'm trying to go about it in an app. And what I'm thinking about doing is creating a community where it's like, okay, the app itself will cost around 29 to 39 a month. But within that, I'll offer a community of like a private Facebook group, potentially, and then maybe like a weekly or biweekly webinar,

kind of like what we're doing here where I'm answering people's questions and helping them with their issues or whatever's going on within their lives. I mean, that's kind of where I'm at right now. So what's your question exactly, Mark? So the strategy, I guess, then how does that sound? Does that sound like a doable framework for you from your perspective? I think so. I would warn you from starting an app project.

I've started eight app projects in the last decade, and none of them have ever made it to completion. I would say do the easy ones. It's going to make you money quickly, fast. Do it in ClickFunnels. Build a membership site. Plug in a community. You can do it all inside of ClickFunnels. I would start there.

And then if it blows up and you make a ton of money and then you want to reinvest in an app, that's what I would do. But I don't know. Apps are way harder than – anyway. And I've got pretty good resources to build apps. It's just always kind of a nightmare versus like – I'm always like, what's the shortest path to cash? You can replicate almost all of it inside of ClickFunnels and membership site with the community inside of there and just do that. I would start there, get rock and roll. Also the perceived value of an app in someone's mind is like 299 a month.

Like that's the perceived value of an app. And so versus like you could sell what you're doing for probably $299 a month versus $2.99, you know, it's because the perceived value of app versus the, like a membership's just different. You know what I mean? So that'd be my,

my quick recommendation. The models sound like it works. Obviously we're doing some, you know, things very, very similar. But yeah, that'd be my my quick recommendation the models sound like it works obviously we're doing some you know things very very similar um but yeah that'd be the things i'd be looking at okay all right and then uh i guess my next question is and this is like okay so i'm a business person as well and i i work a full-time job and so it's like, if you're not in, like I, in my book, I have, okay, some strategies for using your resources to create a business and potentially create wealth for you and your family. So if I'm like, I would say one of the aspects of it, like the time aspect of it, I've really wired tight, but some other aspects of it are

probably more of a work in progress. So how do you kind of manage that where you're trying to, okay, like for example, monetarily, I'm not where I want to be yet, but I want to get there. So how do you manage that with people and say, here's some ideas I have, here's what my plan is, but I'm not quite there where I want to be. How do you handle that? Yeah, when I do that, I position myself differently. So as opposed to position myself as the expert, I position myself as a reporter. So like here's the goal I am trying to achieve.

Here's what I'm learning from, who I'm studying from. And like I'm taking them on a journey with me. Like you have a similar goal as me. This is where I'm going. This is the, you know, this is, yeah. And then here's where I'm learning from. Here's I'm studying.

I'm gonna bring this expert. I'm an interview and you can listen in behind the scenes and like, you're going on that journey with them, which is a very solid, uh, positioning when you're doing something like this. So. Okay. I think,

uh, that's all I have for now. Thanks. Russell. Awesome. Mark Norris. All right. We got four more minutes. How many more can we get done? Four minutes. Yeah, we're getting really close. Let's go to Tatiana and we'll see how much we can get through.

Four minutes. All right. Thank you so much. Super excited. Quick question. Actually, very short introduction. I'm a brand strategist. I worked for 15 years in corporations. Extremely stressful. I got sick 15 years in corporations, extremely stressful. I got sick six years after I resigned. I started my consulting business and three years later healed and trying to build this new business. So I'm right now doing brand strategy for midsize companies and I want to go to one to many. So my plan is to create a course where I teach entrepreneurs or small business owners how to build positioning and their messaging to capture clients or to attract more clients.

Biggest question I have here, two questions. The first one is what could be a strategic audience that I can work for? All this can work for anyone, but I'm struggling in defining that more specific audience. And the second one is because I'm known in the corporate side and I don't have an audience yet for the entrepreneur small business, how can I start building that faster? I'm doing obviously social media. I have my lead magnet up, but it feels so slow. So any step by step and I'm member prime mover, member of all these things. And I'm just overwhelmed with so many paths and I'm just want one. What should I do right now?

Okay. I think like if you want to speed up the, there's different ways, right? Like organics is slowest paid ads are the next fastest, but the fastest way is joint ventures and partnerships. So I'd be looking at everyone in the entrepreneurial ecosystem that is currently serving your dream clients, but they're doing it from like, I'm teaching funnels or branding or traffic or whatever. And it's like, how do you co-create something with them that shows the branding side of

it? Right. Um, cause that's going to speed up your, like, if that's the thing, I need to get this working quickly. That's what it'd be like, who, who are the people that are Navy dream clients and partnering a good example. It's like, uh, when we launched click funnels, uh, we were growing like crazy and Jim Edwards came to me and he had this funnel, this copywriting software. He's like, Hey, I've got copyrighted software. You got funnels. We should do something. And so we co-branded funnel scripts together, made it together it together, and that business is done, multiple tens of millions of dollars, because he was able to take my existing list, audience credibility, his software.

We plugged it together, and then it was able to go quicker. But it's not just me. He also did the same thing with – what's the leadership guy? John Maxwell. So he has John Maxwell, and they have have copy product and he's got other ones. So he's partnering with different people taking his core thing. And so that's the way to get to grow the fastest

is like, who's already growing and how do you take your brand strategy stuff and do that with them? I mean, part of it can even be like, find a couple of those people that are your dream clients and go say, hey, your brand's cool, but you're missing these 12 things. Like, let me come out and they do it with them.

And then all of a sudden they have this big brand overhaul. And now it's like, now let me, then they'll be excited. Like, let me take this to my audience. I can show my audience like what you did for me and then how they can do it for you. And then it opens up a big door. So for me, if I was going for speed, that's what I'd be looking for is let me find two or three people

who got my dream clients. Let me go serve them. Let me blow their minds. And then like, how do I get access to all their audience through that process? You know what I mean? So how about the ideal customer? How do I define that if i can serve

many people i would say who do you get most excited about because i'm saying i could serve a lot of people but like the ones that are fired up are very much it's like i like small entrepreneurs one to ten employees uh who are still in the business like that's what i want to serve i don't want to serve big corporates like i get these corporate clients come in like we'll pay you x amount at all like insane numbers so like come and our, our marketing team how to do funnels. I was like, I'd rather die than teach some guy who got hired. Doesn't actually care about this. Like I want the young entrepreneur who's hungry.

Like that's who I like. That's what I want to hang out with. I want to talk to you. So I just say no to all that. Like it's crazy money. They're like crazy money to throw at me. I'm like, no, that's not my people. These are my people.

That's who I focus on. So if you, it's like, who would you like hang out with and talk to anyway? Just because like you love those people enough that you would and not, and like that's the real question because there's money in all of them. It's like, who do you actually, who are you obscenely passionate about serving?

And like, that's who I'd focus on. Is it strategic to tie back with my story of being a corporate woman, getting sick with stress and going back? Will that be something that? For sure. Yeah. Use that.

That story is essential. Great. Awesome. Thank you so much. Very cool. We got one more. One more, Dante? Yeah.

Come on. Hashtag over deliver. Russell. Yeah. Let's get it. Selena is up. One more. Then I got to bounce and get back to slides. Thank you so much.

No worries. How are you doing? Happy Friday, everyone. Good, and you, happy Friday. My question is super quick, and I think it's going to help everyone. So when you are already doing ads, more or less, what is the time that you run those ads to test? So for you, it's like, what, five days to start working is a good ad. It takes me 10 days.

I mean, obviously, I know it's different. Your account is bigger and all that. But what should I use as a, you know, a more or less? Cool. So I don't do so much on days as much as like ROI, right? That's always the goal. So my first goal when I'm running any kind of ad campaign is, is this going to be a break-even funnel? So if I spend $100, I make $100.

That's my very first metric that I'm looking for. So what I would ask you, if we had a lot more times, like, Hey, what's the product, what's the offer? What's the, you know, so I figured out, let's say it's a webinar, for example, and say you sell a thousand dollar product. So what I would do is I'm going to say, okay, I'm going to, I'm going to invest a thousand dollars to drive this webinar. And my goal is see if I can make, if I can break even, I sell one, if I can sell one, spend a thousand, I made a thousand, like, okay, this is a breakeven funnel. Now I can scale this and grow. Right. If it's can sell one, spend $1,000, I made $1,000. I'm like, okay, this is a break-even funnel. Now I can scale this and grow, right? If it's like a VSL funnel, let's say, and I'm driving in the sense of only a $97 product.

For me, at a lower ticket, I might spend, let's say I'm going to spend $300. I'm going to spend $300. My goal is if I can sell three of that. And I'm going to watch that and test that. If $300 is gone, do I sell one, three, five? And that becomes the thing. If I don't at least break even, I'm like, three, five. And that becomes the thing. And if I don't at least break even, like, okay, so someone else calling through. Make sure you don't find that.

Guys, make sure you keep your mics muted, please. Yeah, anyway, so like that's kind of the thing. So for me, it's always about that. Like I want to – my first goal is like I get to break even so I know how much do I make if someone buys. I'm going to invest that much in ads. I test it. Or maybe I might do two – if it's a's lower ticket sometimes i'll do more money just because it's hard to get the numbers you know if i'm selling a ten dollar book if i spend ten dollars

ads it's not gonna work right if i have upsells and downsells that's kind of how i start testing and if it's a break even i'm like okay cool what can i tweak to get it better than breaking so i'm gonna try some different ads i'll tweak some piece in the funnel a little bit and i'll run the i'll run it again now it's like oh did better or did worse. And then you kind of get it to the spot where, you know, so the team on, on the number that our team works looks at is ROAS, so return on ad spend. So every week they'll come back. Okay. Let's keep going. So yeah. So my team every week that they give me, they give me, it's a ROAS report. So the show it's like, Hey, we spent X amount of dollars on this funnel. And the return on ad spend was whatever. Right. So the numbers that,

so one ROAS means we spent a hundred, we made a hundred like, Ooh, that's awesome. Uh, which usually I don't like that. Cause I still gotta pay for the ads team. I gotta pay, you know, so like one ROAS is like, ah, it's not really ideal. Like 1.2 ROAS usually covers the cost of everything as well. So 1.2 ROAS is for us is like, okay, that's pretty basically break even if we go, if something comes back, it's basically break even. If we get something that comes back, it's like three ROAS, we put a dollar in and made $3, then it's like, okay, scale it,

or five ROAS and stuff. Or it comes back at like 0.8 ROAS, it's like, okay, it didn't really work. What do we got to tweak? What do we got to change? And so we're just kind of like, it's just this game that you're always kind of playing in the funnels.

And so, but that's the game. So that's how I do it. So it's not so much how many days, it's the amount of ads you're willing to, I mean, risk or invest in the funnel to test it out, see what happens, and then it's just, as it works, and you keep tweaking, and then put some more, and tweak and paste some more, put some more, and until you get a spot where you're spending 100 grand a day, that should be everybody's goal, 100 grand a day, minimum, I know that's insane right now for most people, but that that's,

that's the goal, right? Cause again, if you get a funnel where it's like three times row, as you put a hundred grand each day, that's insane. Like that's a party every day. So. Yeah. Well, awesome. Thank you so much for your time. I really appreciate you and appreciate all your wisdom all the time, social media everywhere. So thank you. No worries. Thank you. thank you. I appreciate it.

No worries. Thank you. Thank you. Okay. Blake, Blake requested. So I'm going to click. I'm going to, okay. Blake's connect.

This is Blake T out. Hello. Hey, what up? Hey, Russell. I'm good. I'm good. And everyone from ClickFunnels. I'm good, man.

I'm good. Where are you from? Nigeria. Nigeria. Very cool. Yeah. Yeah. Yeah. Yeah. Where are you from? Nigeria. Nigeria. Very cool. Yeah, yeah, yeah. I really just want to ask a question. Like, I don't know if I can.

Okay. It was a marketing question. I'm trying to run something for my sister's brand. It's a honey brand. And I feel like it's a commodity, right? So I'm not sure the approach to take. Because I try to think I'm approaching it from the angle of, okay, instead of like marketing it as honey, come from the angle of something it solves, maybe an illness it solves and stuff.

I don't know if I'm going the right way, but I just would really like your help on how you would approach marketing a commodity or a seeming commodity. Did you say the product was honey? Is that what you said? Yes. Interesting. What's unique about your honey? Is there a unique selling proposition or anything like that? It's supposed to have really high, I don't know much about it, but I've been reading on it.

She's the one, but really high. MGO is what has antibacterial properties that helps cure stuff, builds up your immune system. So I know that's the main thing she keeps talking about. Interesting. Yeah, I think for me, if I was selling a commodity, the first thing I'd do is try to figure out who are the type of people I want to sell to. So if it's going to be health food or if it's going to be something to make your carnivore diet taste better. I'd be picking a segment because most of the carnivore diet, they're allowed to eat honey or people with health or allergy. I'd pick who I want to serve first.

And then from there, it's like what's the result that this wanted to serve first and then from there it's like you know what's what's the result of this product gives the person so i'd be number two and third step is like what are other things i can i can bundle with this commodity then make it unique so my offer is different right it's like oh i could bundle in uh it could be a course on how to lower your immunity or on – if my segment is like health person. If my segment is carnivore diet, it could be like here's how to add honey to your diet to blah, blah, blah. And then I'd be adding either courses or just different things to decommoditize it by making it a unique offer that's just yours. Does that make sense?

Yes, yes. That makes a lot of sense. OK. So you should send me some honey. I want to try some. No problem. Thank you. That's awesome. Well, great to meet you, Blake. yes yes that makes a lot of sense okay so you should send me some honey I want to try some no problem thank you that's awesome well great to meet you Blake

is it Blake? you too yeah black dog awesome great to meet you man very cool okay

well that was fun alright we'll do one more and then I gotta get back to working on slides because I don't know if you guys know this or not but Funnel Hacking Live International is coming up in less than a week

and I am killing myself getting slides done. So I just want to jump on real quick and test this platform out because that'd be fun. So let's see. All right, let's do Marcos. He's up next in the queue. So I'm going to figure out how I do this. Marcos, you there?

Hey, what's up, Russell? What's up, Ben? Hey, what's up, guys? How are you doing? Yeah, so me and Ben are acquainted. I had a good question that i've been thinking about um recently so my question is with the click funnels uh two comma club and all of the awards was the intent for it to get as big as it did um because i find that i have i

run an agency and i have clients who use click funnels and some of them are they'll literally make click funnels because they just want to, like, grab the award and use it in their marketing. Was that the intent from the beginning for it to get so big and become such a prize piece for marketers? That's funny. I think – so if I'm completely honest, initially I did it because I just wanted my own award because, you know, that was, like like the real reason initially because I was actually –

one of my buddies, he was doing a launch and he was a music producer and in the background of his video he had all these cool records because he'd help people win stuff. I was like, oh, that's so cool. I wish we had something like that. That kind of spurred it initially and then I was like, what kind of award would we do? And then I had bought the domain name 2ComicClub like years earlier

and never did anything with it. I was like, oh, we should call it 2comiclub awards. And I remember messaging Dave. And I was like, Dave, how many people in ClickFunnels have made at least a million dollars? I think there were 79 people at the time. And then that kind of started like we should do an award. And then, yeah, like I think a lot of these things like that, like you don't know what it's going to turn into. It's just kind of like a thought and the next thought.

And so then we made the award, which turned out amazing. And then with Next Fun Hockey Live, we announced it and people freaked out. And we just did the pictures on stage because we thought that would be kind of fun. And then, yeah, then those start turning people's ads and their assets. And it kept going. And then it kind of took a life of its own. So it was not – I don't think I strategically thought it through. But looking back in time, it's like, oh, wow, that was – turned out really smart.

And by the way i just finished the slide on this presentation showing how people wanted to comical board let me pull the slide again real quick um because insert blatant pitch right here russell funnel hacking live is a week away uh if you don't take a check go to funnelhackinglive.com um let's see yeah so right now as of today 2 522 people have won the two comic club award 343 won two comic club x 105 have won one of the two comic club c awards and nine have gotten the two heart award which is crazy so anyway it was one of the things that wasn't like planned out i don't think ahead of time but yes turned to like obviously a big driver for us in the community and

for entrepreneurs as a whole so yeah it's pretty sick i think it's paved the way as a marketer where everyone's like i gotta get the two comma club award eventually it's like achievement hunting on xbox it's like you gotta add that you gotta add that infinity stone to the gauntlet at some point if you're a marketer or else you're failing oh 100 well it's funny too when um uh hermosa when he was in their circle back in the day like he he loved winning awards and so like half the awards we made for him say i want two comments aboard i want to know when he's like what kind of win i need something else i'm like uh two column club x award and he got that and then he's what next two column to see award he's like what next i'm like uh two hard awards like he was the one initially like he he won our

inner circle of the year member member of the year award initially like just all these things but he was like the one chasing awards and i was like man it's crazy what people do to win an award and um yeah and i think it's also cool because it gives people, like, belief they can do it, too, you know what I mean? It gives them something to shoot towards. Entrepreneurship's hard because there's, it wasn't like, like, I was wrestling, I was like, I want to be a state champ. I want to be an All-American.

Like, there's always something to chase, but entrepreneurship's like, I want to make some money. Like, you know, there wasn't something to chase, like a tangible, like a beginning and an end. Like, oh, I achieved the thing, you know what I mean? And so it just makes it more fun. I love that.

Well, appreciate answering the question. Good luck at a funnel hacking live. No worries, man. All right, everyone. Well, this is a test to see if you guys show up and we got probably 30 or so people

on here now, which is awesome. So maybe we'll do this more in the future, a more long form when, uh, when I'm not crabbing for funnel hacking. I definitely think we should. Yeah,

this is really fun.