The Russell Brunson Show - Returning And Reporting Back On Week One Of Our New Agency

Episode Date: January 12, 2018

A quick recap of what we learned rolling out our first funnel inside our new mini agency. On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today's episode: How changing the Expert Secrets book funnel was able to bring the average cart value up by $8 How Russell's team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise. And find out what the next step is in the funnel. So listen here to find out how the first week went for Russell's new Clickfunnels-dedicated advertising agency. Transcript - https://marketingsecrets.com/blog/returning-and-reporting-back-on-week-one-of-our-new-agency Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson, and welcome to the Marketing Seekers Podcast.

So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, so I'm going to talk kind of quiet. It's like one in the morning and i am literally in my closet

right now getting packed for a trip we're heading out on tomorrow my wife is asleep in the room we got sick kids it's kind of a weird trip to be going on but really excited to um get away for a couple days go into um a wedding for someone we care about and it's gonna be a lot of fun um so anyway but i wanted to return and report back on just um our awesome our awesome cool week so i talked before about some of this new project management stuff we're doing in the batman meetings and the all sorts of stuff and it's been fun the last probably three or four weeks i've been getting all the pieces in place and launching little batman meetings you need stuff happening. But this week was the first funnel we were trying to get live. And so, um, it was a different process because the goal is to try to pull me out as much as

possible. And so we've been recruiting people back to a couple of you joined our team and putting out Facebook lives into our Facebook group and getting, um, recruiting some amazing, amazing talent, um, to start working with us and getting these funnels launched and so um it's just been it's been really really cool so first part is we had james frill james p frill um uh came in and we fired him for six months to come into our office to help us get this working and consistent and just keep iterating on it and making it perfect so he's got the whole trello system systemized right and it's evolving and tweaking so um that was the first step in the process and it's getting everybody on board and getting everybody focusing on their unique abilities and nothing else which has been a really fun process and so it's kind of the next phase and

then um i said we to get projects kicked off we did these batman meetings i didn't in a podcast episode three or four back they kind of talked about it um that worked uh really really cool so we've been doing those um but then this week it was like okay this is the funnel we're getting live it was the new expert secrets book funnel uh with some updates that we needed to make and some stuff like that plus a tweak that i've kind of been teasing you guys about a little bit uh which is the new thank you Page webinar concept. It has so many cool things I wish I could share with you, but I'll share more after the tests are done.

And I'll be sharing a lot of fun hacking live as well. But anyway, so we're getting it done. And this week we're working on it. And one thing that's tough is that two-thirds of our team right now are remote. They're not here in Boise that are working on these funnels and so we're like you can't trello and through slack it was just like i miss that feeling of like being in the office so one thing we started doing is we um opened up the zoom room and just told everyone hey jump in here and then meet yourself but like you can work like just work in here and if you have questions just unmute yourself and ask and whoever can jump on and so we had i don't know eight or ten of us in this Zoom room for the last three or four days, which was super cool.

So we just have it muted. And then like somebody questioned, like they unmute themselves. Hey, Russell, what do you think about this? Or check this out or whatever it was. And it was just kind of like we were in the same office together. And it was cool for so many reasons. But one is just especially with the remote remote workforce it made everybody feel way more connected and um it gave us ability to really move through things very very very rapidly

um which was insanely cool we got so much stuff done and the weirdest thing is like we got to like the launch phase where like everything's getting done and i had this weird feeling where normally i'm in the middle of it like pushing and pushing and like because of the way the system is in place like i wasn't involved hardly at all and i i told james and told everyone in our office i'm like i just feel like i'm not doing anything which is actually a good thing that's the goal of this whole thing right like to to pull me out of it because i've been so deep into everything you know i've been prior to this i've been focused on the copy and the email copy and the videos and the funnel structure. And, like, I just did a lot.

And now we've got this team of rock stars who are all taking over different pieces of it. And it's really, really cool. So today we launched the funnel. So the new Expert Secrets Book Funnel is live. You probably will tell by looking at the outside. If you rebuy the book, you'll see the process and you'll see some of the new stuff which is um awesome so far um our average cart value in the last 12 hours is up eight dollars from what it used to be which is huge um really good so that's exciting and then um and that's not counting the incubator webinar which i think will increase the average cart value by well who knows a lot

we'll find out i just think a day or two to get those stats in um but uh um that's really cool so the end of it then we do this really cool post i would call it a post-mortem meeting which is basically uh everyone in the group went around it's okay what worked really good for you and then what what things struggle in this process and it was cool watching jane she's been building like systems they take notes and they're like okay this was awesome but this part got stuck or we lost momentum here or this part didn't work as good. And then he's like updating the Trello cards and the checklist and the systems based and all those kind of things.

And it's cool. And then next week we pick the next funnel. So next week we're the same thing. And we start Monday, we launch on Thursday, post-mortem on Friday, and then we start over again the next week. So our goal is right now we're trying to roll out a new front-end funnel every single week in this team. And it's pretty exciting.

Anyway, I'll report more back to you guys. I just want to share with you because I'm getting excited just because we're systemizing this. Like I said, for us, so far it's always been, I don't know, it's like the same thing every time, but we focus so much more on the art of it. So it's like the same thing every time but we focus so much more on the art of it so it's like we recreate it from scratch every single time and this time we're trying to like figure out the process we do every single time there's still be room for the art which is you know changing things tweaking things calling audibles at the last minute and

changing stuff but for most we're having a systematic thing for each funnel it's kind of being pumped out so um it's fun it's exciting um really really enjoying the process so i'll keep sharing more with you guys um and who knows i'll probably funnel like you live start sharing a lot of this this part like the the trello process how it ties into the funnel building and the traffic and um it's it's exciting i don't know how much i can't remember how much i told you guys where you you know depending when you're jumping in listening to this but um we've got we basically took part of our company like broke it apart and became and started like an advertising agency where click funnels is the only client of this agency and so there's two half of it there's the funnel building team and then there's the traffic team and so that's the other cool thing

is now that the funnel building team got stoned that in live and i passed it there's the funnel building team and then there's the traffic team and so that's the other cool thing is now that the funnel building team got started on live and i passed it off and the traffic team's not taking this and there's this whole process that goes on that on the back side um with the traffic team that's the next fun piece we'll be figuring out and building out and oh so exciting so anyway i'm excited i said we've obviously done a lot of stuff in the last few years. But now we're building the processes and the people and all the things in place. It's going to be cool to just continue to watch this thing grow. So anyway, I'll keep sharing with you guys.

I just wanted to share a big win with you guys because it was really fun and exciting. And it was a good day, good week. So all right, guys. That's all I got. I'm going to go to bed. I'll finish packing in the morning. I always procrastinate to the last possible second. So, all right, thanks, everybody, and talk to you soon.

Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.