The Russell Brunson Show - Russell Answers 5 New Questions LIVE...

Episode Date: July 5, 2017

If you missed Russell's LIVE Q&A from www.dropthemicshow.com, you can hear this weeks questions on this episode. Today we have another bonus episode of Marketing Secrets where Russell answers questions about marketing from other funnel hackers, including: What are the most painful lessons Russell has learned to be able to build the amazing team he has today. How to get a huge Facebook following like Russell. If it's a good idea to try to influence someone in a 9 to 5 job and help them in their journey so that they become successful and quit that job. The process that goes into publishing a book besides actually writing or marketing. How to use a funnel to get people to come to a pre-launch signup event. So listen to hear Russell Drop the Mic as he answers these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Hey, everyone. This is Russell again. And so last week or two ago, I think it was, we uploaded the Drop the Mic Show Q&A here on the podcast and got awesome feedback from it. And apparently a lot of you guys who are listening to the podcast aren't on Instagram. So first off, you should come to Instagram. And if you go to drop the mic show.com, you can see the past archives and things like that. But, um, I think I'm going to continue to put some of the audio, um, some of the audio, uh, versions of the Q and a show here. Cause I

think they're valuable and hopefully you guys will get some good ideas out of them as well. So with that said, I'm going to queue up the drop the mic show. My name is Russell Brunson, and I'm on a journey to help entrepreneurs get unstuck so that they can get back to changing the world. In the past 10 years, I've built a following of over a million entrepreneurs like you, sold hundreds of thousands of copies of my books, popularized the concept of sales funnels, and co-founded a software company called Click Funnels that helps tens of thousands of entrepreneurs to quickly get their message out to the marketplace. If you've got questions, I've got answers. Here's how it works. Step number one, go to Instagram and create a video asking me your number one question. Step number two,

tag me at at Russell Brunson so that I can see your question. Step number three, use hashtag AskRussellAnything so my team is notified. And then each week, I'll pick the top ten questions and answer them on Instagram live. After each question, I'll drop the mic. But for the best question each week, we'll ship you out your own drop mic. Now make sure you follow me on Instagram to see if I answer your questions live. Ask me your questions so that you can get unstuck and get back to changing the world. Everybody, welcome to the Drop the Mic Show.

My name's Russell Brunson. You guys ready to play? Is everyone ready? Woo! All right. Okay, so who do we have? Whose question's first? Chris is our first question.

Chris is our first question. All right, Chris, we're gonna actually watch your video. Now, I have not seen this yet. They told me that they wanted to surprise me with this video. I think they said there's nudity or something, so I'm a little nervous, but we'll find out what Chris has got to say. Okay, I have two things, and I have something painful to get out of my chest. Number one, 11 months ago, I didn't know sales funnels even existed, and I had never sold anything online. But my family and I completely immersed ourselves in your content, and it's been mind-blowing. What? That's the key to number two, our biggest problem. We're already at max gambling, and our goal is to hit 100K in a month.

So we need a team, which leads me to my question. Russell, what are the most painful lessons that you have learned in order to build the amazing team that you have today? My name is Chris, the Idea Guy, and I build. Good team. Oh, man. Okay, so that was, I get hurt. Thank you for asking your question.

All right, so the question basically, if we recap it, is how in the world did we build you guys? So this is part of our team here. As you guys know, what's our total team member now count, Brent? Total, total? Total, total. What do we got here? 132.

Holy cow. We're 132 people on our team. So this is a couple things that I've learned about building a team. Number one, they say that a B player, no, excuse me, an A player can get 3,200 times more done than a B player. So a lot of times we try to cheap out and get B players. They're like, oh, they're super cheap. But then they don't actually get anything done. And so we try to only recruit A players.

So anyone who is here, it means that they were an A player, which is awesome. But literally, like, for you to replace an A player, you have to hire, like to ten people to get like the equivalent of like one really, really good person. So number one is like pay people really good and get good people because that's like the number one biggest thing. Number two biggest thing, I'm a big believer in. I tell people in my inner circle this all the time is get people who are already like your customers to work for you is a huge part of it. I would say my guess is probably 80-85% of our team were ClickFunnels members first before they came and started working for us. And a couple reasons why. Number one is if they're already buying your stuff and they're part of your culture, part of your family, they know what you believe, your values, and it's so much easier to bring someone like that in and bring them into your team than it is to bring someone off of a local ad and try

to convince them that you guys are awesome. We had someone we hired a little while ago, and it was crazy. She's not here anymore. She left. And she told us, if you want to quote what she said when she left, or is it? There were horrible people because we tried to sell things. And it was like, you hire someone who is on your list, who's a customer already. They know you sell stuff and they probably bought your stuff and think your stuff's awesome. And then you have someone who's like, you're trying to sell stuff to people. You are evil. And we found out later that sheer political parties also should have been a warning to us. So anyway, no offense to that.

I should be careful. I'll be careful. I'm going to leave it right there. Because I didn't go far enough for them to know exactly what it was. But that's two things. Number one, hire eight players. Number two, email your list. Email your customers.

I promise you, I bet your dream clients are on your list, and they would do anything to work with you and for you and to be part of the mission and the cause that you are creating. So that's number one. Is that good enough for me to drop the mic that's awesome i think i broke the drop mic we need some soft this is we have like the thing then there's concrete right underneath it in my house i took you bought a purple cushion right there all right okay that was question

number one all right was question number one. All right. So question number two. Who's got, who, who's number two by? Do we know? By Lacey. Lacey's got number two question. All right.

Should we hear what she's got to say? My name is Lacey Fowler and I am the CFO of Arakama Dynast Chronicles and Russell Brunson. I want to know how do I get a huge Facebook following like you? Awesome. Okay. What's your name again? Lacey. Lacey. All right. So Lacey's question was Russell Brunson. How do you get a huge Facebook following like you? So this is the key. And, um, probably the best, even a better case study than me is, uh, if you guys have, have, uh, if you watched funnelhacker.tv, if you watch the biohacking secret story, uh, Anthony came and we kind of went through this whole process with Anthony.

We made a whole film about it so you can watch it. When Anthony got started, I think his Facebook following had two people, like his mom and me. And they were like, hey, how do we grow? And right now, a year later, he's got like 60-something thousand people. It's completely grown. And a lot of people think it's like there's some magic trick. But the real key is like um is putting out really good content-based ads that are self-liquidating they're profitable and by people seeing your ads

they will then start following you for example anthony's like we've never spent money to build his following like getting people to like and things like that what we did is um i told you that told anthony like you need to do a facebook live every single day um and there's a lot of reasons behind this um but one of the biggest ones is to help you find your voice and figure out like what do people actually respond to? So he would do a Facebook live and we'd put like $5 or so in ads done behind it and just see like what would happen. Like people, people like it, they not like it. And um, if it started taking off and we say, cool, we put a little bit more money behind it. If it didn't, we just spend five or 10 bucks and then we'd end. And next day I said, Anthony, do another one. And he did a video

every single day, probably for like how many months? For a long time. He's still doing it. I told him he's not allowed to stop till he's a billionaire. So he's doing Facebook lives every single day. And then we'd run ads to those and not every time. In fact, it's not even like the majority of the time. I say when one in 10, maybe one 20, you get the right message that hits people the right way. And it starts growing really, really fast. In fact, I remember when Anthony was starting his, I was like, make the weirdest videos possible because he's a biohacking dude. So I'm like, do it with lights in your nose and lasers come out of your ears and weird stuff like that. And so he was doing those and those never took off. And then he just won, I think it's because he was lazy that day. And it was like how

to biohack your vegetables. And he's like him and he had vegetables in a pan. He put like a stick of butter in it. And he's like, this is how you biohack your vegetables. And he's like him and he had vegetables in a pan. He put like a stick of butter in it. And he's like, this is how you buy hack your vegetables. And it was the first one that like took off and I'm getting like on a four or 500,000 views and shares and stuff like that. And so we started putting more money behind it cause it was working and it pushed them from the ad into a funnel. So we actually made money on the ads, but we didn't lose money. But because all some 400,000 people saw that he got, you know, 10,000 people to follow him. And then the next Facebook live bomb, the next one bomb, next one bomb, next one hit again, and then we got another 10,000 people to follow him.

But it all came from us organically pushing content that's pushed people to a funnel. So for all of you guys, you know the whole give an apple a day keeps the dentist away or doctor away, whatever that thing is. The same thing is true for your business. If you want to grow Facebook following,

so your Facebook Live a day, and then spend five to 10 bucks kind of pushing that Facebook Live out there, and the ones that take off, then put a lot of money behind it. But make sure you're profitable. It's not just a Facebook Live for your health. It's pushing to a funnel. So Anthony's,

if you go to the Biohacking Secrets, what's the name of the fan page? The fan page. 4 slash Anthony D. Clemente. So facebook.com 4 slash Anthony D. Clemente, which is really hard. Just Google. Go to Biohack. Yeah. Anyway, so facebook.com forward slash Anthony DiClemente, which is really hard. Just Google,

go to biohack. Yeah. Anyway, find the biohacking page and watch Anthony's videos and see it. And you'll see some got like four or 500 views.

Some have like a million plus views. And it's because of that consistency and all of them, there's a format. He like introduces themselves, ask people to share it and then he does video training and then the enemy pushes to his book.

It's like a three to five minute video every single day. Like, like there's the model. It's done. It's, it's perfect. So just model it and use it for your business. And then at the end, he pushes to his book. It's like a three to five minute video every single day. There's the model. It's done. It's perfect. So just model it and use it for your business.

And if you do that, if you do Facebook Live every single day for a year, I will promise you, hopefully. But I think if you do that, you should have anywhere from 50 to 100,000 fans within a year if you're consistent with it. Most of you won't be consistent with it. So do it. All right. And that's how we grow our fan page. So what are we at now, Joe? We're about a quarter million-ish? Quarter million.

Two hundred and thirty-five thousand. Two hundred and thirty-five thousand. And this is a cool thing John sent me. How many, what was the stat on how many people have watched Facebook Lives in our camp so far? It was kind of cool. So we've got like, for our Facebook Lives, we've got 7.8 million views on our videos this year. Within a year. And then how, does it say like YouTube shows how many hours that is of watch time? Does it show on Facebook?

Yeah, yeah. So on Facebook? Yeah, does it show that? Yeah, so it's like that much watch time plus a little bit. In minutes, in minutes. Do you know that? Millions of minutes. Is that what you're asking?

No, but like each person that watches it, like even, anyway. It's huge, man. It's huge. minutes so you're asking no but like each person watches it like even anyway so so like like when i do a video on instagram and it shows me video insights it'll show me that and facebook same thing it's like you had 480 hours have been watched this video of this 12 second video anyway i don't know the answer to it yes and we don't have fake followers so that was a long answer but an apple Apple a day, Facebook Live a day, will build your following. Any questions? No, you have to ask a question the way everyone else does. So, is that worth it?

Can I drop the mic? We dropped it. All right, we're dropping it. All right. Okay, what do we have? Question number three. All right, who's got number three? We've got three.

Obisko? Obisko. Is that his name? Obisko, you are obisco you are up all right see what he's got to say okay russell i've got a question for you what is the best way to actually influence someone who is currently in a nine to five maybe a family member a friend that is a doubter of I am to actually, that it actually works and to actually get involved in it? And what's the best way to help them on their journey so they actually become successful so they can quit their job? All right.

Okay, so Obisko's question was, what's the best way to inspire someone who's got a 9-5 job to quit and go on their own thing? Is that right? Okay. So Obisko, I don't know if you were at the Funnel Hacking Live event, but most of us were there. And Garrett White gave a presentation. In his presentation, he had everyone stand up and yell this and chant it and everything. Do you guys remember?

Who here remembers? Number one, he said, I am not a savior. Number two, I'm a what? I'm a leader. I'm a leader. Number three, was it number three? I'm a marketer. I need to rewatch the video. That's pretty good. So step one or two, step number one is that I am not a savior. Step number two is I'm a leader. Um, what I would say is if you're trying to convince somebody to quit the nine to five job and leave, you're trying to save them from something. And my guess is they may not want to be saved. Uh, when I first got in this business, I guess my first thing I tried to do, like I started like selling stuff and having success. And I was like,

dude, this needs like, everyone needs to know this. I started bugging my mom and my dad and my friends and my brothers and my sisters and every person on planet earth that I knew, I was like trying to shove this thing down their throat because i thought it was the greatest thing in the world and what like blew my mind is that most people didn't care maybe they're like oh cool and then like i'm like but for me i was like so excited and um i think that's why i'm so passionate about teaching now because um because some people do care right and they they come to you and so if there's someone that's not naturally wanting to come to you like you don't need to to be a savior. Like they're probably happy. They get security, they get significance, they get all those things they want from their job, which is why they're there. Uh, the next thing is that

the second funnel hacking live, yes, if you're not coming to funnel hacking live, you're insane. The second funnel hacking live, Sean Stevenson, uh, our three foot giant spoke at it and Sean's amazing. And, um, and he told this really cool story. I'm going to totally slaughter and mess it up. Uh, but like literally like put and probably most of the entire audience in tears. He said that when there's a boat that capsizes in the ocean and there's all these people there and they're drowning, he says the helicopter will come and will try to save people. And he says, guess who? He said, how do they decide?

They say there's 50 people in the water all drowning. Who do you save? And he asked the audience, how do they decide? They say there's 50 people in the water all drowning. Who do you save? And he asked the audience, who do you think? There's kids, there's moms, there's husbands. There's all these people. Who do you save? He says, the only people you can save are the ones that are swimming towards you. He said, those are the ones that you save and you take out of the water.

And what's interesting is a lot of times that we're out there and people are going away. We're trying to save them, trying to go after them. It's like you can't save the people that don't want to be saved. The people that are coming towards you, those are the people that try going away. We're trying to save them, trying to go after them. It's like, you can't save the people that don't want to be saved. Like the people that are coming towards you, like those people will try to save. And so for you, whatever your message is like, go put your message out there to the world. And like your people will hear your voice. They will come to you. And those are the people you can save. You can't help. You can't get the other people. And so for you, like, I would say like, if, if you're trying and trying to convince

and persuade someone, um, that's not the right person. If they're coming to you saying, look, I want to be out here. What can I do? Like, that's the person right person. If they're coming to you saying, look, I want to be out here. What can I do? Like that's the person to help and to serve. And so that's kind of my advice. So I hope that helps. What do you guys think? Is that good?

That works? All right, so there you go. I think we need to give props out to Jerem Atkinson. Jerem Atkinson. I'm a marketer. I'm a closer. I'm a leader, not a savior. Cool. Thank you, Jerem Atkinson, I'm a marketer, I'm a closer, I'm a leader, not a savior. Cool.

Thank you, Jerem. Hopefully quote that right or else, just kidding. We get the props for doing it. Yeah. Thanks, man. All right. So who is up next? Jen.

Jen is up next. Here we go. Hey, Ritzel. It's Jen here and I have another question for your Drop the Mic show on Thursday. We kind of answered the last one by finding some software after we did some research. So this question is for your book. Any information on writing your book? I know it took you a very long time.

I know your marketing strategies with your videos you uploaded, but we would like some more information maybe about publishing, how to get that pretty book out without any words in it to get people excited, and just kind of some process maybe that goes into actually developing the book as opposed to writing or marketing. So if you have any tips on that, that would be amazing. Thank you so much. Bye-bye. All right.

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that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about. With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I,

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That's rocketmoney.com slash Russell. Question, not the writing of the book, but the process of publishing it. The process of publishing. Okay, so the question is the process of the book. So a couple ways to do a book, as you probably know. Sometimes you can get a publisher. Sometimes you can self-publish. There's a million different ways in between.

And so one question is how do we get the blank book? So those who followed us, we were trying to launch the book. We wanted to give all of our potential affiliates a copy of the book, but we didn't have the book done yet. So we just went to CreateSpace, which is a free Amazon, I think it's a free Amazon service, or maybe it's, I don't know. And CreateSpace lets you do print on,

or lets you do books and print them and stuff like that for free or close to free. So we just had a designer design the graphic, or the image, upload that to CreateSpace, and then we put in a whole bunch of blank pages, and then we were able to order them. So that's what we did. We went to upload all of them there, went to CreateSpace and ordered, I don't know, 100 or 200 of them, had them shipped here, and then uh we were able to order them so that's we did went to upload on there went to create space and ordered i don't know 100 or 200 of them have them shipped here and they start shipping them out and so that's kind of how we did that one um and as far

as the the publishing it depends like if you work with a publisher they'll do a lot of those things for you like they'll take it they've got teams people typically who do the the formatting and design and things like that so like it um so this book we had a publisher so they like we give them the manuscript and they go through, and they have an internal designer design all those kind of things and put it into the book and make all the formatting stuff work. But these books right here, like 108 Split Tests and Three Core Funnels, these ones we do all in-house.

These are all self-published. And so same thing, we have a designer design this. I then wrote the book, had all the images. For me, they're in a Word document. And then we have someone on my team who's really good at InDesign, which is a program, I assume. I don't really know. It's a software program.

And then she took all the stuff in InDesign and then designed the actual pages to put it like this. And then I don't know if you can do this style book in CreateSpace. I have no idea. And then if it's CreateSpace, you upload them, and then they print them and ship them out. If not, for these books, we found a book printer. The problem with a book printer is typically you have to order a whole bunch of books.

A couple of other companies. One is 48 HR books.com. So it's like 48 hours for eight HR books.com. I know they can print this kind and you can order like, I think you can order a dozen or maybe 20 or 30 at a time. And then they, they turn around at 48 hours to get it back to you really, really quick. So there's a couple of printers like that. But that's kind of it. Just some good designers.

And you can find good designers that can do books, stuff like that. It's called Upwork nowadays? Or is it the change? Upwork. Fiverr. No. Upwork, yeah. It used to be Odessa.

So Upwork is good. Or Freelancer.com is good too to find designers and stuff to do internal stuff. And then you just upload them to the printers and then they do the rest. So that's kind of the process. I hope that's, is that good? Wait, where are we at? Yes. You guys all good with that? Okay, here we go.

That was a good shot. All right, do we have one more? How many more do we got? Last one. This is the last one for the day. I'm going to go pass out. It's been a long day. I haven't shaved yet. I don't know how out it's been a long day i haven't shaved

yet it's how long it's been all right here we go okay who's this it's chris yeah chris as well all right chris let's see what you got so i'm launching a new program at my gym and i want to know how i can use a funnel to get people to come to my pre-launch sign-up event? Okay. Somebody repeat what he said to me. Sorry. I want to make sure I got it right.

What do we got? Can I use a funnel to get people to come to my pre-launch sign-up event? Okay. So he's got a gym. He wants to know how to use a funnel to get people to his pre-sign-up event at the gym. All right. So we happen to have a whole bunch of really good people inside of our inner circle that are killing it. Alex Hermosi, gymlaunchsecrets.com,

I might be plural or singular. Anyway, Google him. He is like 100 for 100% launching gyms with the pre-launch model, like the best in the world. So that's the first thing, I gotta go check out Alex. But basically the concept, like doing a challenge, like there's something weird about fitness industry, like challenges work, like do a challenge, do a funnel, inviting concept, like doing a challenge, like there's something weird about fitness industry, like challenges work. Like do a challenge and do a funnel, inviting people to come to a challenge.

And like, that's what I would do. And then I would go get Alex Hermosi as much money as he wanted to do the whole thing for me. Honestly, if it was me, if I had a gym, like that's totally what I would be doing. But that's kind of the concept is you set up a pre-launch funnel for some kind of con. I think about anytime, and you're a trainer, so you know more than me, but like when people decide to join gyms, it's usually at certain times of their life, right? Like it's New Year's Day.

They sign up because it's New Year's resolution, right? Or it's like, hey, there's a wedding in three months from now. I got to lose a bunch of weight for my wedding. Or it's back to school or it's swimsuit season or it's like whatever that date is, right? So I'd be like launching – I'd be launching some type of challenge like like prior to that to prepare people for like summer's coming up in two months. Like now it's time to come to the challenge. Sign up here, get them opt in and then bring them into your location and sign them up for the actual paid challenge. They can do it there at your gym. Um, that's kind of what I would, what I would be doing is I'd be looking at, at, um, the event, step back, however it is,

put together a challenge, and then run Facebook ads like crazy. Facebook for local gyms is killing it. So Alex is filling up all these people's gyms. Like I said, he has 100% success rate in getting, I think on average, like 150 clients in the door the first week. Like, it's crazy.

So it's Facebook ads to a challenge page. From the challenge page, you can give people a call, text, whatever it is, get them in there and then sign them up. So that's kind of how the process works. Um, yeah, hope that helps. That good. All right. Here we go. All right. So we dropped the mic. So you guys got to like consult each other and pick a winner. So while they're picking a winner to get the next drop mic, I just want to let you guys know about a couple of things. Number one is that we're trying to make this thing, we're doing this live once a week, which is kind of fun.

But then if you go to dropthemicshow.com, we're putting the archives of the show, the entire show, but also each show broken up into an individual question. So if you guys want to start going there, this database of questions will continue to grow. So go to dropthemikeshow.com, and you can search in there, and it'll pull in all the questions

that have been asked so far. We did 10 last week, 5 this week, and 1 other. So we got 16 questions, well, 11 questions now. By early next week, there'll be 16, and it'll continue to grow each week. So if you have any questions, you can go check out there to see if they've been answered so far,

and we're going to keep building this database with tons of questions for you guys because we want to help get you unstuck so you can get back to changing the world. So that's the game plan. All right, with that said, you guys, who did we pick to win the drop mic? Right there, baby.

This is it. Oh, there you go. So Chris, the idea guy, if you want to message us your address, message me your address or whatever, and then we will ship you out a drop mic. Congratulations for everyone else who's listening. We need questions for next week. So take a few minutes right now. Think about your number one question. If you could have a minute with me in

the elevator, what would you ask me? Go to Instagram and follow the process. If you're not sure how to go to drop the mic show.com, watch the video to tell you how to do it and then go to Instagram and actually do it. And then here, go back to there real quick. This is the page. If you scroll down below, you can see this is last week's show. And if you click on episode two, this is kind of cool. This is the entire show, but if you scroll down, we also made each one a little further, each individual question is there, and you click on each one,

and you can get actually the video of just that question and answer, plus if you go down below, it should be the transcripts as well. So anyway, our gift for you guys. Help make sure you get unstuck so you can continue changing the world. Thanks so much for watching the Drop the Mic Show, everybody. Appreciate you guys. We'll see you guys later soon. Want more marketing secrets?

If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at expertsecrets.com and book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets

that we've used to become the fastest growing non-VC backed SaaS startup company in the world.