The Russell Brunson Show - S2E1 - The DEATH and REBIRTH of "Marketing Secrets"

Episode Date: August 19, 2022

It's time to start a new chapter. We are killing the old version of this podcast, and re-launching a new, upgraded season... Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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This is Russell Brunson. I am actually podcasting today from the brand new Napoleon Hill room, which I'll talk about here in a minute, to announce the death and the rebirth of the Marketing Secrets podcast. You're listening to Marketing Secrets with your host, Russell Brunson. All right, that may have sounded kind of dramatic, and it is, but actually in a really, really good and exciting way.

So let me just know, when I first started this podcast, man, I don't even know how long ago it's been. It would have been, it was pre-ClickFunnels, so it would have been almost a decade ago, which is crazy. And what's even crazier is even probably seven or eight years before that, I remember podcasting became the cool thing. I was sitting at Arm & More in this big seminar in Atlanta. And they had some speakers come up and talk about this weird thing called podcasting. And everyone in the audience was so excited.

And I was like, that is the dumbest thing I've ever heard of. I will never podcast. I'm never going to say the word podcast. It's embarrassing. And then my buddy, I remember Josh Anderson, was my friend who was there at the time with me. And he was like, no, this is the podcast. I'm never going to say the word podcast. It's embarrassing. And then my buddy, I remember Josh Anderson was my friend who was there at the time with me and he was like, no, like this is the future. And I was like, well, if I'm ever going to do a podcast, I'm going to call it marketing in your car.

So remember I bought marketing in your car.com. And then the guy who was doing, it was speaking about podcasting. I remember hiring him to do a jingle for me. And so I, I, I created this jingle and it was the marketing your car jingle. In fact, we should post-production play that. So whoever's editing this, play that jingle This is the very first jingle for my podcast. So here we go. When you're stuck in your car on your daily commute And you get an idea you just gotta pursue Something for your business that might take you far

Now that's marketing in your car In your car, it's a proven technique In your car, every week In your car, make a perfect plan. Let's get you equipped. Give you the tips to market in the fast lane. Take that trip. You're listening to Marketing in Your Car with Russell Brunson,

the best podcast to help you easily launch and grow your own online business. So grab the wheel, get in gear, and market in your car. In your car, it's a proven technique. In your car, every week. In your car, make the perfect plan. Let's get you equipped. Give me the tips to market in the fast lane. Take that trip in your car. Marketing in your car.

Yeah. In your car. Okay, so that was the first jingle. It's pretty bad. But I had that jingle for like six years before I ever actually did a podcast episode. At the time, man, my business was on top of the world. We had like 60 employees. We had sales teams and marketing. I thought I was the greatest thing in the world.

And then everything crashed and collapsed. I remember we moved from a 20,000 square foot building to a 2000 square foot building. I went from 60 employees down to like six. And, uh, it was one of those times where it was like emotional and painful and just, uh, it was a, it was, it was tough. And, um, and I remember, um, the, the new office we got was about a five or six minute drive from my house. And as we were, as I was one of the first two times got was about a five or six minute drive from my house. And as we were, as I was, one of the first two or three times I was driving there, I

had this impression like, hey, you should start your podcast now. You know, you have marketing in your car, you have the jingle, you should do this podcast. And I remember I was like, this is the worst possible time that I could do a podcast. Like, I just lost my entire company. I'm in debt. Everything's horrible. But for some reason, I felt this pull, like you should start doing a podcast. Like I just lost my entire company. I'm in debt. Everything's horrible. Um, but for some reason I felt this pulled, like you should start doing this podcast. And so, um, we figured it out, we set it up and, uh, we launched the very first episode of the marketing in your car podcast.

And it was literally me driving from my house to the office. And sometimes I would drive back and I was doing it three or four or five times a week. Just kind of, it gets funny. Like Gary V talked about documenting your journey, but that's literally what I was doing was documenting the journey of us rebuilding ClickFunnels. We didn't, or not rebuilding ClickFunnels, rebuilding our company. Um, and it's funny cause if you go back and listen to those old episodes and I recommend go binge listening. In fact, if you go to marketingsecrets.com and go to the content hub, uh, there's a section that says marketing your car. You click on that. You can go get,

you can actually go subscribe to the old feed that has all the old marketing your car episodes but they were great and it was like it was me so much like the creation zone i mean learning marketing again right and i was learning how to do things and like i remember there's an episode where i was like you gotta be a moron to want to make more than 10 million dollars a year in a business like i've never tried to do that again you know it's funny things like i was i was sworn to back then that that now are funny. There were things I was discovering.

We were discovering different way to write hooks. They were discovering different marketing funnels and campaigns. And like, man, it was like the most amazing for me, like the most amazing time of discovery of my life. Um, and we did, I think four or 500 episodes of the marketing your car podcast. Um, and then, uh, about that time is when I think.com secrets book had come out, click funnels had come out, maybe even expert secrets. And about that time, John Reese, who I bought pretty much everything that he's owned in the past. But, um, I remember he messaged

me and said he wanted to sell traffic secrets, which was like, you know, I was like, Oh my gosh, I have.com secrets book, uh, expert secrets book, like traffic secrets book would be the third book in the trilogy. And I was so excited. And then he was like, you can buy all my domains if you want. So I bought traffic secrets and also about marketing secrets. And I remember I was like, marketing secrets is like, for me, is this umbrella brand of like all of the, all of the content stuff we're doing. And so we bought marketing secrets.com and I was like, it makes logical sense to rebrand the podcast and the marketing, your car podcast, the marketing secrets podcast. Uh, and so we did that and, um, you know, change the intro became way cooler as you know. Um, and then I've done, I don't even know if we even know like three, four or 500 episodes of the marketing secrets podcast.

And it's been fun and it's been fulfilling. It was really kind of probably the next season of my life where it was like, Hey, we have this click funnels company, you know, two or $3 million a year. And we, you know, I podcasted the journey up to a hundred, $150 million a year beyond. And it's been fun. But if I'm completely honest, um, over the last little bit, it's become more of a chore. And I think the reason why I was like, I don't know what to share on these podcasts. Like when I was discovering new things, it was all like, that was what was exciting. But then like we get more to the optimization, you know, of businesses and ideas and building teams and stuff like that. It wasn't ever like it was harder for me to find like the thing I was excited about and I wanted to share that I wanted to give you guys.

And in fact, I remember in Fiji, we were – I want to make a clip of this. It would be kind of cool if we did have it. But I was – and if we do, insert this clip here, team. It was when I was doing my intervention with Tony Robbins. I remember JLD raised his hand and he was like – he's like, do I listen to every one of your podcast episodes? Um, but he's like, I feel like a lot of times they're rushed. Like he's like, I wish you would slow down and just like share more. Cause like, I love them, but like, I always feel like you're just kind of hurrying to get them out as a consumer, your content. Like I listened to every podcast that you release and I

can hear you like just trying your best to squeeze in that time on your drives to work or wherever it can be. And it's always gold. And I always do kind of leave those episodes thinking, what if Russell just had more time to create, to write, to do what, frankly, you do best? And so I think that chairman is a really interesting role for somebody like you. If I'm honest, that's what it's been. It's been my brother messaging me like, hey, we have podcast episodes. I need two this week. And I go, what am I going to talk about?

And I was trying to bring really good stuff, but it hadn't been as thought through and planned out as possible. And I just don't know what to go with it. So we kept doing them, kept doing them. And I think and hopefully you've gotten value from them. But about a week ago, I was just like, what's the future? It's like, what should we keep doing it? Should we not keep doing it? And if we do keep doing like, what would get me really pumped and really excited? Um, and that's what brings us to where we are today. In fact, uh, recently, as you probably heard me talk about, I've been acquiring old rare books from all of my favorite genres, like

whole bunch of old Mormon books and personal development and business and like all those kinds of things. And, um, I've probably conservatively in the last year, we could count the books in here, probably four or 5,000 books I bought. So yeah, I have a little bit of addiction called bibliomania. It's, you know, it's, it's a thing. But, um, from that, we, we, um, you know, we're building this big library, but we needed a place in the interim. So we kind of rented this office to store all the books.

And, uh, one of the rooms we call the Napoleon Hill room had all the Napoleon Hill books. And it was here to like, but it just didn't look that good. I filmed a couple of podcasts from here and it's like, now we should make this room look really cool. And so we painted it, we got some curtains, we got a bookshelf and then we put just the best books in here from Napoleon Hill, but also some of my other favorite authors and mentors. And this room became like, I don't know, it became special. Like you come in here and the energy's just different. I don't know. There's something really cool about it. And so for me, I started coming here. I started writing here. I started spending more time and just a lot of my own right creative and energy was happening here.

And it's just, it was really special. And then we thought, man, like, like we should do something. I know we kept trying to figure out how do we build YouTube videos and all these different things. And, um, and, uh, anyway, over the last week or so,

I had an idea of like, I know what would get me excited about doing the podcast again. Number one, it'd be fun to do it in here in this room where it's just like, you have the, there's like this, something special, something magic in here.

Um, you know, being in this room with, with some of the greatest minds of all time, like obviously they've passed on, but their work is here and their legacy. A lot of these things are like first edition signed by the, the authors,

um, which is just such a cool, I don't know something cool about it. Um, and that's something like, what would get me really like, what would I be excited to share? And as I started thinking,

there's a lot of things. Um, you know, I, I did a podcast episode a little while ago talking about how we're buying different businesses, which has been, you know,

it's fun. And you guys all geeked out like, Oh, I got a lot of feedback from that episode, but I didn't tell you what businesses I bought or why I bought them, where the plan is, what's the strategy, what's working, what's not working, the ups and the downs, like all the journey of those, which is so exciting. Right. Um, I was thinking about, and I have a list here of just some of the ideas of things I wanted to do. So there's all those businesses, like I'll just name off a couple that are interesting. So, uh, when the first big business I bought, we're not big, but when the first business I bought was, it's called Zuma juices, a green dream company. And I did it cause like,

I thought that was bored, but I wanted a challenge. I wanted some fun. I want to be creative again. I want it to be in the business, right? Um, like the first decade of my life, I was in the business. I was launching tons of companies and stuff. And then, um, when we launched click funnels, I wrote the books, kind of retired from that. And I coached other people's businesses. I wasn't in it anymore. I wasn't doing it. And I missed it. So I bought Zuma Juice as a project to go and to get my hands dirty. I want to build a business and just make sure that I'm sharp, that I know what's happening. So we bought that. I bought a bone broth company called Aubon Bone Broth. I partnered with a

friend on a supplement line called Blackout and Phoenix, which is an energy thing in Southern Pigeon Sleep. One of my original co-founders at ClickFunnels, Dylan Jones, created a new software company called OnePager, and we partnered on that. We just recently bought John Rhys' company, Giru.com. I also, I don't know if we've publicly announced this yet, but here maybe is the public announcement. I just bought Lady Boss from Brandon and Caitlin Poland. I bought Magnetic Marketing from Dan Kennedy. We're buying these companies. We acquired Doodly, Vroomly, Toonly from Brad Callen. I bought Startup we're buying these companies. Um, we acquired, uh, doodly voomly tunely from Brad Callen. Um, I bought startup drugs was a t-shirt company. Uh, I'm launching a company called understand.me. Um, I'm launching a new brand called secrets to

success. I'm writing a book called secrets to success. I'm republishing a bunch of these books, uh, that are in the public domain. And like, there's all these things that I I'm so excited to share and to talk about, but I've never had a place to talk about it. Like I always share a principle I've learned along the way, but how many of you guys like an episode where I just go for 30 or 40 minutes telling you guys what, like why I bought Auburn and why I bought Loomly and the strategy

and the things that was working, what's not working, like what we're testing, like, oh crap, this didn't actually work. It's almost like going back to the original marketing secrets today, but instead of just sharing you guys the journey of this one rebuild in business, which eventually became ClickFunnels, I'm sharing all these other ones.

That's something like so much fun. And so that's part of what the new updates is going to be. You'll notice when the new episodes come out, it'll be Zoom and Juice part one, part five, part 12. And over time, you'll have a chance to keep updating these things and Abam Bone Broth and startup drugs and different things. You can hear the journey behind these companies, which I think will be, it'll be fun and fascinating and a lot of fun for me.

It'd be things like I can, you know, I think I can go more long form system being eight to 10 minutes on a podcast. I'll spend 30 minutes going through it, maybe an hour. I don't know who, who knows how long these things will go. We'll find out today. I'm going to record a couple today. That got me really excited. Internally in the company, we call these virtual real estate.

These are little real estate properties that we're creating. We're building a team. We're putting them out there and hopefully they'll make money for us. And some are, some aren't. And I want to share these ideas with you. I want to share the stuff I'm learning because I'm learning so many good things. There's a magic in being in the business and getting your hands dirty again. It makes, for me, makes me a better coach.

It makes me a better trainer. It makes me a better teacher. It makes us so we can build better software because I'm playing the game. I'm not just someone who, I mean, so many of the marketing gurus did a thing once and then they spent the last decade or two decades talking about like, um, I love this game probably more so than anyone I've ever met. Like I want to be in the game again. So there's that. Um, also I used to do decade a day calls, my inner circle members, where I would do consulting calls and it was just for them to hear. And for a long time, it was one on one. And then I started opening up where I let other inner circle members into listening on it. And I

was like, man, what if I started doing these consulting calls, but like let you guys listen to where they become podcast episodes. So I kind of want to launch a sub channel on the podcast, not sub channel, but just a sub show on the podcast called decade a day where I'm sharing these consults. Um, for knocking live, we had so many amazing presentations. Like I want to bring some of those back for you guys. Um. I've never really done an interview show. There's people I want to interview. We just signed a deal with Dave and John. We're doing a really cool project with him.

I want to do an interview with him. We're doing a project with Nicole Arbor. I would love to do an interview with her. Just other cool people that we're working with. I've never had a spot to do interviews to get the marketing secrets from their brains. All these cool books that I'm reading or republishing. I'm doing this cool stuff. I want to bring these to you guys. There's a lot of stuff I'm doing in the biohacking world,

lots of stuff I'm doing with personal development. Like there's just more stuff I want to talk about. And so the thought was like, well, do I cancel the show? Do I do a new show? Do we do something different? And I think I still want to keep it under the umbrella of marketing secrets because that's the lens I want to share these ideas with you. I don't want to share like, just like here's a, here's a personal development thing I learned. I want to do it through the lens of like, how can you use this in your business either for yourself to become a better entrepreneur or how to use it as a tool to help the people you're serving as well. And so that's kind of the, the, the game plan for the future of this podcast. It's going to be fun. I think we probably won't launch two or three episodes a week

like we've done in the past it might be one longer for an episode a week and then maybe some of the short forms I still want to do some of these you know the similar marketing

in your car marketing secret style where I get an idea and I'm in my car and I have an idea I want to share with you but I want to do it when I'm actually inspired

to share the idea not just like hey we need three episodes this week Russell what do you got you know we'll do more Q&A calls I think our team's going to reach out to a lot of you guys for answering questions.

In fact, we're setting up a thing on marketingsecrets.com. If you go to marketingsecrets.com, you'll be able to scroll there and you can leave a question. We'll pull those questions in and we can do Q&A shows where we have a chance to answer your specific question. There's a lot of fun ideas and things, but as we started talking about this, I got re-inspired of what this

show could become and how I could serve and how I could really lean into you guys and give you guys what you want as well as, um, helping me stay sharp and like helping me to analyze what we're doing at a different level. Right. A lot of times these, these things are happening in my head, but when I can talk about loud, um, it helps me think through it a lot of times as well. And hopefully my team will listen to these more. So like the team working on Zuma juice, they should be listening to Zuma juice episodes to know where my mind's at so they can run with it as well. A lot of times I have a vision and I'm not always the best at articulating it to my team.

So hopefully it's become a good tool for them as well. So anyway, that's kind of the vision, the plan of the future of The Marketing Seeker Show. I hope you guys are on board with that. I hope you get excited. If you do, please let me know. Hit me up on Instagram, Facebook, wherever you're listening to these things. You can do it on your phone.

You can take a screenshot of like the actual, if you're listening on your phone, like take a screenshot of this and go to Facebook or Instagram or whatever and tag me in it. I see those all the time. And just let me know, like, yes, Russell's a good idea. Or hopefully by the time this episode goes live, you'll be able to go to marketingsecrets.com and like leave a question. If not, it'll be there in a week or two. But let me know your thoughts and your ideas and what you think about it.

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Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash R-U-S-S-E-L-L. That's rocketmoney.com slash Russell. On top of that, if you enjoy the show, again, please go to iTunes or Spotify. Rate and review and leave the feedback. That way I can see those things as well and it'll be fun. I guess you could say that my podcast is growing up.

I don't want to lose any of the energy, the excitement from it. But I do want to have the ability where I can spend more time and really think through things and give you guys stuff that's going to be super beneficial. I want to take this podcast from good to great. I've been talking to some of my friends, talking to my wife about this a lot recently. Just the concept that good is the enemy to great. Why do people not have great businesses? Because they have good businesses. Why do people not have great marriages?

Because they have good marriages. Why do people not have great podcasts? Because they have a good podcast. And I want to turn this podcast from good to great. I want to make everything in my life that I'm, that I'm touching. I want to transition from good to great because, um, yeah, as long as we're here, might as well, might as well do the best thing and might as well do the greatest we can. Right.

I had a conversation at the unlock the secrets, uh, kid event with all the kids. And I talked about attitude. And it's like, look, you have to go through this experience anyway, right? You have to go through school. We have to go through work. You have to go through these things and you can like, you have to go through the experience. The right? You have to go through school. You have to go through work. You have to go through these things. And you can, like, you have to go through the experience. The only thing you can really affect is your attitude, right? And so it's the same thing.

If I'm in a podcast, I might as well make it great. Like, I'm doing it anyway. I might as well step back and make it great. So that's the goal. I'm going to try to make this great. The only thing I ask is if I do make this great for you and you enjoy it, first off, please listen. Number two, please share.

Like, when you hear an episode that speaks to you, send it to your friends, your business partners, your staff, your employees, like whoever, um, share these things with other people. It'll get me more motivated. Um, obviously download count. Uh, it's something that motivates me, right? I'm, I'm a competitor. I want to win. And, uh, if I come back and the, and less of you are listening than before, uh, maybe we'll shift it. But if more of you guys are listening, more you guys are sharing. And, um, and if I see more people talking about these episodes, it'll get me more pumped and more excited. So that's the game plan. On top of that, we're also using this as a platform where the podcast is going to be the top level of all of my content strategies. For you guys

to understand, it's like I talk about this in the Traffic Secrets book about the chapter on conversation domination, where it's like, instead of doing what a lot of people do, like they say, make a video and repurpose it on 50 different platforms. It's not that way. It's creating a show that then you can pull pieces out for different platforms, right? And so that's kind of the game plan here as well is this Marketing Secrets Show Podcast, whatever you want to call it. I'll be recording it for the podcast and that's going to be the top. Like you guys on the podcast, my number one goal is to serve you guys.

And then from that, we're going to take things and we'll pull pieces out to use for YouTube and use for Instagram and use for TikTok and things like that. When an episode is done, my team is sitting here in the room with me and they're going to be listening to like, oh, this is something that you could, you know, you said something really cool that we can turn that into a 30 second reel and we can make it a reel that will be on Instagram or Facebook or things like that. And so it's like, but the top level content is going to be here serving you guys here on the podcast.

And then from there we will pull things out for the other platforms and things like that. So that's the game plan, you guys. And I'm excited for it. I hope you're excited. I hope you'll learn a lot along the journey. Yeah, so that's the game plan. So this is the death of the old Marketing Secrets Podcast and the rebirth of something amazing.

Internally, I've been calling it season two, which is kind of funny because for season one had, whatever, 300, 500 episodes, whatever it was. Season two, we're starting over. And this season may be the only second season if we like enjoy it, but this is the game plan for the process moving forward. So keep in the loop. Let me know if you enjoy the episodes, which ones you like, which ones you don't like. Um, and it's going to be fun. So I'm pumped to have you guys here. Uh, thank you for listening. Thank you for being for a faithful subscriber. If you're listening to this right now, it means you've been with me for the longterm. You were

here probably for the entire marketing in your car episodes. If not, go back and binge listen to those. They're fascinating. People send me clips all the time like, do you remember you said this? I know that's so cool though. A lot of these principles that we share in the different books, they were first strategized on these podcasts. I share an idea and I get feedback and I talk to my team about it and I do a YouTube video and I talk about an event four or five times And then eventually it became something tangible. We turned it into a framework. It became a book. It became a process. It became a system. But most of these ideas were initially created with you while I was driving my way to work, listening, talking on my phone, which by the way, I don't know if you guys knew this or not. It's actually legal to do that. I got a ticket

the other day because I was talking on my phone. Maybe that's the reason why they were the new rebrand. Yeah. Apparently a cop told me you're not allowed to have a phone in your hand while you're driving, which I never knew. That's like, I could have almost a thousand, between the two shows, that's a thousand tickets I could have gotten. So I am repenting of my apparent sins I didn't know about as well. And we're doing this, we're doing this this way. So anyway, thank you guys so much for listening, making me part being part of the show, excited for the future, excited to share some really cool things with you guys. I hope that it serves you hope to change your business and hopefully it changes your life. Uh, thanks again for listening and, uh, we'll see you guys on season

number two.